Right About Now with Ryan Alford - The Week of April 14, 2023 Marketing and Business News: FanDuel Deepfakes Young Charles Barkley into New Spot

Episode Date: April 14, 2023

What's up, Radcasters! Our favorite duo, Ryan and Christina are back with another episode of The Radcast! The week of April 14, 2023, was filled with exciting developments in the social media and marketing world that are sure to up your game. So listen up, because we're about to drop some knowledge bombs that'll have you slaying the competition.This week we’re discussing FanDuel using Deepfake tech for a Charles Barkley spot that already has people buzzing plus Dove's mission to protect kids' self esteem from online platforms by pushing for new legislations, and more! - plus even more savvy marketing news so you can stay ahead of your competition. Tune in now to get all this intel and unlock those insights into today's market strategy specifically tailored towards entrepreneurs like yourself!Small talk:FanDuel deepfakes young Charles Barkley into new spot (03:39)https://www.marketingdive.com/news/charles-barkley-fanduel-deepfake-tech-nba-playoffs/647260/Dove pushes for legislation to protect kids’ self-esteem from social media (10:44)https://www.marketingdive.com/news/dove-self-esteem-project-campaign-kids-online-safety-legislation/647440/ RadnewsLast week: Michael Hobby (13:30)Next week: David Segura (15:10) Sponsor (15:40)Good Ranchers3 Reasons To Subscribe To Good Ranchers 1. Get $240 of Free Bacon in your first year - Pound and a half of bacon in every box2. Lock in your price and avoid meat inflationEvery subscription gets our price-lock guarantee3. Enjoy the highest quality meat in AmericaBonus #4 -  Code RADCAST gives you a bonus $30 off first orderMake mealtime simple and flavorful with these 3 easy steps:First, choose from our top-notch selection of pasture-raised meat and fresh wild-caught seafood - pick your boxes!Then decide how often you want those goodies delivered right to your door with no extra charge for shipping.Lastly, lock in the price so you don’t have any unexpected expenses on that next grocery list. Get ready to elevate every meal without breaking the bank.www.goodranchers.com Social Media NewsTikTok remains top social app for teens despite drop in favorability, study finds (17:06)https://www.marketingdive.com/news/tiktok-social-marketing-teens-snap-instagram-piper-sandler/646930/Elon Musk says Twitter will finally remove legacy checkmarks on 4/20 (19:45)https://techcrunch.com/2023/04/11/elon-musk-says-twitter-will-finally-remove-legacy-checkmarks-on-4-20/ Marketing NewsHanes breaks stuffy Victorian Era conventions with help from Blondie (22:50)https://www.marketingdive.com/news/hanes-breaks-victorian-era-conventions-Blondie-Bridgerton/647312/Google TV expands its free streaming lineup to over 800 live TV channels, including Tubi, Plex, Haystack and more (25:00)https://techcrunch.com/2023/04/11/google-tv-expands-its-free-streaming-lineup-to-over-800-live-tv-channels-including-tubi-plex-haystack-and-more/YouTube sets $249 starting price for NFL Sunday Ticket subscriptions (28:10)https://techcrunch.com/2023/04/11/youtube-starts-presales-of-nfl-sunday-ticket-subscription/Vaycay www.takeavaycay.com (31:00)Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil fields. You're getting down on your knees. Said it's time for you to get down. Cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, April 14th, 2023. Our weekly marketing, advertising, and business news of the week. Christina Yossi, what's up? Here in the flesh, wearing a hat. I saw you on the ones and twos. Also wearing a hat. Yes. One day you're not. I do wear a hat a lot, and I didn't.

I was on a podcast. I was a guest earlier, and I wanted to look, you know, respectable. Right, right, right. Understood. It's a tough task. But, yes, I did. respect right right understood it's a tough task but uh yes i did so uh good friday here not good for it's every day is a good friday last friday good friday but a good friday nonetheless yeah the weather's been great i feel like my seasonal depression's been cured

had a lot of rain and washed away the pollen and oh yeah know, everyone had a great Easter and celebrated, you know, whatever your beliefs are. You know, it was a good weekend with family and friends. Indeed. Yeah. Week's been good? Yeah. I mean, it's been a big deal because McDonald's released a new McFlurry flavor. Yes.

So on Wednesday, if you're listening to this on Friday, depending on whenever it is, it might have already gone out if you're listening too far in advance. But assuming it is listening topically in order, Strawberry Shortcake McFlurry and hopefully the McFlurry machines don't start going down. Oh, man. There is an app for that. It takes a lot. It tells you where all the machines are. Which ice cream machines work and which ones don't. Yeah. Which, get on a McDonald's, fix it. I had, you know, we talked about this on the news, like that supposedly the company,

there's one company that makes them and they do a software thing that makes them go down. They're like a conspiracy theory. Oh, interesting. And I'm like, I think Burger King put this out or something. But I can see, you know, hot cake Fridays are now going to become McFlurry Fridays. Don't you think I look, I am an equal opportunity, like food person.

Like as long as it's available, I will eat it. Like, you know, pizza in the morning. Okay. Yeah. That's cool. I mean, there's certain things that I don't know that I want steak and potatoes on every given morning. I'm telling you, living alone is a humbling experience when it comes to when and what I'm willing to eat.

Oh, yeah. It was in full effect for me. Nicole and the kids have been at the lake for a couple of days this week. And it's been total bachelor pad. Between the sinks and the dishes. The dishes in the sink. Freudian slip. That would be true bachelor living um it's been interesting like just creative yeah like i i don't know like you feel like it's not

that i wouldn't like i nicole and i aren't like watching or we eat what we want but there's always snacks around and stuff like that but i feel like i I'm kind of, you know, dabbling more than normal. I don't think anyone's watching you. Yeah. Or Nicole going, those are the kids' Pop-Tarts or whatever. Right.

You're like, not this weekend. This weekend, they're mine. Yeah. So it's been good. Batchling it up, but staying up too late

watching the Lakers. Did you see any fun, some fun ads while you were watching the Lakers? I did. Charles Barkley, going back. From the 90s? I did. Charles Barkley going back. From the 90s.

Yes. And I knew when I was, I had not seen the article list for this week's news episode, but I totally picked up that this was a AI, deep fake, whatever you want to call it. But because he looked fake, it was just obviously Charles Barkley sitting there next to himself,

you know, 30 years younger. One of them is fake. Yeah. One of them was fake. Which was just, obviously, Charles Barker sitting there next to himself who, you know, 30 years younger. One of them is fake. Yeah, one of them was fake. Which one is it? Right. It's both

entertaining and scary at the same time. It's still that uncanny valley thing for me. Where it doesn't look quite like you want it to. And look, this is all a talk,

like, a couple of the gurus online, you know, they're doing, like, a lot of scare tactics. Like, talking about look this is all a talk like a couple of the the gurus online yeah they're doing like a lot of scare tactics like talking about where ai is going and like they were showing like a news broadcast from ukraine or somewhere where it was a total it was an ai person do you know doing the news like a total created, like, non-person. Right. And her lips weren't completely aligned with what she was saying, but it was eerily close. And they were just talking about that.

He was making the notice that, you know, newscasters make anywhere from, like, you know, on the low end, like, $40,000 to $100,000, $200,000, to millions if it's, like, Fox News, NBC, major. Yeah, CNN, all that stuff. grand to 100 200 grand to millions if it's like fox news nbc major major stuff and it was like cost for any company you know 70 as employees yeah and so if they can create a person that broadcasts the news like more inexpensive like i feel like at some point it's not going to be any cheaper i don't know but nor do i but i think it's it going to be any cheaper. I don't know. Nor do I. But just my thought.

It isn't today, but five years from now, you might could generate a person for like a one-time 10 grand cost or something. Yeah. Versus hiring an attractive male or female news host. It's blurring some lines was the point and i agree i just think like how do we i think that in real life engagement points for these people like the community involved and all that i just think i hope that we just aren't at that point yeah and i i wonder if there will be like skill sets that will be lost because of this. Like, and this is going to sound dumb, but people don't learn handwriting the way they used to because we type everything now.

Like, are you going to lose that customer service quality? Yeah. With how much we're moving forward in this AI, talk to a robot world. I just think, you know, like in our field, the skills and it's changed, though. Like and I saw this company coming when I started Radical like, OK, we don't need seven creative directors. We need seven videographers. We don't need six of these. We need two graphic designers.

Like, you know, it wasn't because we didn't need ideas, but I could just see the world changing where outputs were more outputs and testing them versus spending four months on one idea. Quantity over quality, for sure. And unless that it wouldn't be quality, but like at a certain level, quality was good enough to test it, let the market tell you.

Totally. Like you couldn't do that when you were doing a TV ad that you were spending a million dollars to produce. And it had to be perfect. And $5 million on the media. You had to get it to what you thought was the furthest along as possible.

Now, whether or not that was always successful, we could debate the Super Bowl ads, prove that out. But now, you know, it's iteration a little bit more. I still think the big idea needs to be there, but it's just, you got to get to it quicker. And then I think, so I think our jobs as like marketers and what we do, we're going to, people and businesses are gonna still

need these new tools done for them on some level it's not gonna just push one take over everything done um i just think the jobs will change and transform to different things. And as long as you embrace the new thing and learning it, I think you'll always have a place. But it's interesting. Like it's just that fine line of the reality versus not. I read a really interesting article on the AI stuff, which is like when we get to a world, if we don't think the news is real and we don't know what to trust yeah it becomes anarchy because

then who what do you believe and in that world you when that coin totally flips and in some points we're there now a little bit with the whole right and left spin between cnn and fox news and all that shit yeah but like it gets to a scary place if you don't trust. Reality. You know, yeah, reality. And that's kind of what it is. Like, what is, what's reality and what's not? Right, right.

Go touch some grass. Like, because you used the example of like, a world leader, or no, it was a company. A company CEO. a world leader or no, it was a company, a company CEO. A deep fake went out there that said the company, the CEO had lost faith. Like he'd made some bad investments or whatever. And so the market got wind of that and immediately tanked the stock and everything else around news that wasn't real.

It wasn't like something like, okay, you know, like warring companies. It went down the company path of like showing like a guy having a sticker, you know, I've kind of been selling a little bit of stock because, you know, I've made some bad bets and the company's kind of in a bad place. Showed him having like a private conversation, like a deep fake. They're playing that out that, which

wasn't a real thing. Right, right, right. And what that would lead to. And then once those dominoes started falling, the company could be bankrupt. Right, right, right. And what that would lead to. And then once those dominoes started falling, the company could be bankrupt. Right, that's when it becomes reality. And it wasn't real. Like there was no reality in it. But if everyone, like if you own a million shares

of McDonald's stock and you heard something like that, and then everyone started selling it, it would go, you could bankrupt the company. Right. And when it wasn't based in true financial factor data. Yeah. And so I don't like that. Yeah. I know. It's like, that's icky, but, and I think it just shows that we've got to get the safeguards right around this stuff and that it's going to be no different than the criminals are always

going to, you know, one step ahead. But everyone thought, you know, our credit cards or anything else were going to get stolen data. And yes, there's still issues. But the security stuff has gotten better to alleviate that we're not having your account stolen every day. And I think the tools with which to manage this stuff are going to have to keep up accordingly. And that's a good segue into the next article we have here, which is about Dove, the soap company, and their push for legislation to protect young people and protect their self-esteem specifically from social media, which I know is a conversation you and I have had about

how do you raise kids in such a social media forward world, um, where it, you need to be cognizant of it, but not necessarily afraid of it, but still wise with how it's introduced. Yeah. I just think, I don't know. It's almost like eight, like, you know, when I grew up, whether it was right or wrong or different, you couldn't even go see an R rated movie, you know, unless you're a certain age, you had PG, PG 13, you had these rating things that exist. And like, we still use them with our kids. Like our kids aren't, you know unless you're a certain age you had pg pg 13 you had these rating things that exist and like we still use them with our kids like our kids aren't you know i have a 13 year old's the oldest he's getting closer to this and our two oldest are very mature for their age so we you know parent accordingly yeah but we're not throwing them in front of our rated movies every

day right you know um and so they shouldn't be running in front of R-rated movies every day. Right, right, right. And so they shouldn't be running in front of R-rated social media content. Yeah. And R-rated may not be just curse words and nudity. It might be, is this appropriate level content? Right, is this too heavy? Is this even necessary? Yeah, like, you know, protecting innocence to a point.

And that's, hey, there's a good use of AI. Like, can AI and this stuff filter through content and determine age appropriateness yeah there's a positive use of technology we had a you might know what this is clear play did you have clear play it was a dvd player that was very popular in christian households. And you could go through and like put the settings on to edit out like sex scenes or violence. And one of my brother's favorite things to do was to put in like Braveheart and set the violence, I don't know, to max.

And the movie was like 20 minutes long. Because it just cut everything out. That's really interesting. It was a really bad cut. I mean, literally it would be like they would kiss and all of a sudden it would just like, next scene was a war scene. But there was no sex. You just saw them kiss and then...

So yeah, there's gotta be a better way to deal with that. I need the AI to fix it. From Clearview to Singarella? That's good. From Clearplay to Singarella. Wow, good. From Clearplay to Singarella. Wow.

The Christina Yassi story. My parents are supportive, but are they proud? It's fine. I do like Dove getting behind this. It feels right with their brand. Totally. Hey, it's clean. Clean the content.

Clean your skin. It's good. That's good. They missed an opportunity there. Put the soap in your mouth and clean your mouth. Hey, we got it all covered here. No language. That never happened to me.

Got some rad news. Yes. We had Michael Hobby this week. I hope everyone checked that out. If you haven't, you go. We're about to release some highlight clips from that. Really good guy. His wife, Caroline.

We're going to be working together with her. We're just getting we're just getting in the hobby clan here yes they uh quite a fangirl yeah they have the cutest three-year-old daughter in the world and uh michael's awesome leads her a thousand horses all that smoke from a couple years ago you remember it song called smoke you heard it you go you start nodding and uh new new album coming out. I was one of the first people to listen to it, like hot off the presses. And let me tell you, let me just say this. Okay. So my kids begrudgingly listen to country music because of me. And I think they're

secretly starting to like it now. And my 11 year old is, there's a couple songs on a new album. He's like, dad, that's going to be a hit, right? He's like, I think that sounds like a hit to me. And I'm like, you're right, son. It's going to be a hit. And I'll tell you what's a hit. And that's Michael, really good guy, really down to earth, talks about the ups, the downs, the realities of building a career in the music industry. Really enjoyed that. Talked about like just a lot of things that you don't hear about. You hear about all the good stuff, you know, but, you know, just the path that they've been on. And I don't know, really enjoyed getting to know Michael.

You know, I was texting with him for an hour. Like I'm going to Nashville. Like, you know, just going to hang out in the country music scene. Total buds. Yes. Love to see it. But Michael's a good guy and it's a really good story. And they put out some great music.

So I hope everybody will go check out that episode. And next week, David Segura. Check it out. Really enjoyed this episode. And I hope everyone will check out the rest of the month. We've got like some really good episodes that we've recorded lately. A guy in AI, like top of his game. Like we're kind of crossing the gamut of a lot of the hot topics.

And so I'm really pumped about the rest of the month on the Radcast. Big deal. Yep. Got some good stuff coming. Speaking of good stuff, our lovely sponsor, Good Ranchers, is the best meat delivery service in the United States. And we can talk about it ad nauseum, but we won't. We'll just give you three reasons you should subscribe to Good Ranchers.

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Good Ranchers and good ranchers.com. On to some social media news. TikTok, unsurprisingly, remains the top social app for teens despite the drop in favorability, which has recently happened. Behind TikTok is Snapchat. So I'm eating crow a little bit. Last week I was like, who even uses Snapchat? The youth do, apparently. And Instagram is the third most popular. TikTok has been the top ranking social media app since spring of 2022 when it unseated Snapchat. Yeah. I mean, not surprising here.

It feels a little bit like prohibition. Like now that it's kind of off limits, people are even more apt to use it. Apt to use it. Yeah. So again, makes sense. The ban is still kind of like holding over its head. Yeah.

I mean, it might be helping in the short term, but like, you know, if you're going to ban it or you're going to make them sell it, whatever you're going to do, let's just get it done. Make a decision. I think it's kind of like. Totally. It's, here's what,

you think your congressmen are working for you. Like, okay, the Chinese government's getting after your data, which, hey, that's above my pay grade. If it's happening, we need to control it. We need to get rid of it. But here's what they don't realize they're doing with this cloud over it and indecision. A lot of businesses rely on this platform for growing their brand, growing their business, and their sales. And if they don't know whether you're going to remove this platform tomorrow or the next day, you're hurting small business and you're hurting companies more than what you perceive them to be getting hurt right now. So we need to make a decision on this and move because indecision and the cloud is causing strife to small businesses that market

and promote on there. Totally. And so, because you don't know whether to move off the platform or not. Right. And so they think they're doing good, but they're causing as much havoc. And it goes back to what's actually true and what's actually happening. Exactly. So, yeah, but it's still popular. Yeah. All big time. Yeah. I went down the rabbit hole, you know, single, single week at the offered for, for me and pop tarts. I had,

you know, no putting kids in bed, you know, an extra 30 minutes. So I had golf tips and I don't know. Any food, food tips. Yeah.

And conspiracy theory. Like, I don't know. Like I gotta i gotta mine's a lot of uh taylor swift and her breakup right now those are the the bulk of the conspiracy i did see a couple of those those hit those hit uh please respect my mourning in this time um yeah and then elon musk again i feel like it's we should just change the section to the TikTok and Elon Musk news. Elon Musk says that Twitter will finally remove the legacy check marks on 4-20, April 20th. Initially, the removal was slated for April 1st, but the deadline passed without any changes. In an interview with BBC, Elon claimed media is a driver of misinformation. Shocker.

He also tweeted about giving a few weeks grace period to existing blue checkmark accounts. So the only way to get it is to buy it now. Yeah. I didn't quite realize that he was completely doing away with. I didn't either until I read this. I thought he was. Now, I know at least Instagram told us pre-verified people we would be keeping it. We'll see what happens there.

But like, yeah, interesting. You know, I don't fault him. Like it's his platform. He wants to charge. He's urging businesses and media brands to pay $1,000 a month for organizational verification. And the New York Times as of now has refused to do so. You know, the guy's got some balls.

I mean, like, you know, like him, love him or hate him. But like, you know, it's his platform. A lot of people have made a lot of money and grown a lot of awareness. It's a free platform. I mean, it's been free for a long time. Right. So if he wants to charge as a way to get a for you to get a better experience or more awareness. Sure. Like I said before, it's just the ads. You know what I mean? Yeah. It's his prerogative, you know? And you can do it or not do it.

Does it not just seem like he's bored, though? Like, it just feels like every week the eclectic billionaire just kind of comes up with new ideas. Well, this to me, I do think that as well sometimes, but in this case, he spent a 40 billion, you know, whatever it was on this. And he needs to make them. I mean, he needs to make it profitable again. So as a business person, this, this is more, okay. I understand whether or not it'll work or not. I don't know yet. But I understand it economically driven to make an investment worth money. But in other cases, yeah, it does seem like sometimes he's just doing shit. Just whenever there's too much money.

Because I can't. I feel like he's playing a higher level game sometimes. And then sometimes it feels that way. Right, right. And I think that's part of the intrigue right oh absolutely it's part of his brand if you will i mean he's obviously a genius i mean like no let's not kid ourselves right respect the hell out of his intelligence but sometimes i feel like okay he's just out maneuvering everyone then i'm like right it's like are you too smart for

common sense like what's happening yeah and it like, then you get into the, the, uh, conspiracy theories. Like, does he know this doesn't really make sense on the surface. So he must know something we don't. Right. Or is it just an eccentric billionaire that has more time than he may never know. They didn't have more time, but more money maybe. Right. So, uh, that's all we got for social media for now. Uh, we'll keep up to date with who's going to refuse that blue checkmark. But on to marketing news, Haynes breaks the stuffy Victorian era conventions with help from Blondie. This is a great commercial. If you haven't watched it, I highly encourage that you do.

Haynes is offering a twist on the Victorian era with a new campaign set in its founding year of 1901. I had no idea that Haynes was that old. Um, and in this spot, it, you know, it takes place in Victorian era, probably England, who knows. And everyone's in their layers and layers of Victorian era clothing. And then they take it all off and they're wearing their cotton underwear and dancing around to Blondie. It's very, very fun. Uh, it's going live around, you know, playoff time. So currently, and it's a fun little makes you think of haynes differently than i get haynes and through the loom confused all the time and i feel like now i now i won't there were some good old classic uh through the loom oh so good

commercials like haynes is always the one that i think was like the first time i felt a little odd seeing grown men in uh tidy whiteys like going, not, it was just like, uh, okay. Right. Right.

It's like, there's nothing funny or sexy about this. Yeah. Cause yeah, exactly. Like it's just tidy whiteys, you know, but cheap Walmart underwear. But the,

this spot is, I think very, very smart and not that it's a rebrand, but it definitely made me think, like, I don't think I've ever thought of Hanes outside of when I see them in Walmart. Did it feel like it was a, I haven't seen it yet uh i know you i'm gonna it's on my list of

like watchables here but is you know the nba market where they're talking about its platform did it feel like it was going to impact that market like that was the only disconnect for me i was kind of reading through it i hadn't seen the spot yet i was just like it's a little disconnect with that audience to me but i think it it's, I think what I love weird. And I think that it is just weird enough to make you watch it. Okay. Um, and like, think about it when you're at the store, like whether or not that will actually push conversion. Um, I do think it, and again, like, you know, music is a huge, has a huge role in these spots and heart of glass is such a great song and very recognizable.

So I think that they have enough positive weird things going for it that it will at least jar your memory when you see Hanes at the store. Yeah. Well, that's what you have to do to break through these days. Entertainment first. Sales second.

Yeah. On to some TV news. Google TV is expanding its free streaming lineup to over 800 live TV channels, including Tubi, Plex, Haystack, and more. You're a Google TV guy. I am. I got on this bandwagon two, three, whenever. In the beginning. In the beginning.

It's kind of like I threw out all my hard media. Yeah. Sounded interesting. all my hard media yeah sounded interesting uh the uh cds dvds the moment you could have like digital media with music and and movies i like i had the dvd like got rid of them sold to god tells whatever you do like all the harder discs were gone uh and same thing with like streaming like the moment i could get rid of cable of cable and go with a streaming platform that you could use ubiquitously no matter what device you're on or where you're at, I was on this bandwagon. And I think they've done a good job. The DVR system is really cool.

DVR system's really cool, like, and having all that accessible no matter what device, you know, laptop, TV, on our boat TVs, like, wherever. Yeah. Like, having all that content in the cloud and available. I've wanted the UI to get a little bit better, but it's good enough once you figure it out. It's a little clunky when you first start using it. Sure. But it's, I will say this, it's reliable. Like, you know, you use these types of things and you're like, all right, how many times is this going to go down or something like that?

If you've got internet, it's worked. So I'll give Google credit with the quality of the technology. Streaming service. Yeah. And so adding more, you know, free channels, great. That's important with, you know, getting adoption and things like that. They're going to have premium content like Westworld. It'll be available through licensing deals with Warner brothers.

So you don't have to have, you know what HBO to stream it. Yes. And what's confusing though, is there's a difference between like YouTube TV and Google TV. Like Google TV is like the app interface. And then YouTube TV is like the purely paid cable live component. Totally.

I kind of want to see where these worlds come together. The integration. The integration. And because I, that seems like, it's like Google, YouTube, YouTube, Google, like, right. Obviously YouTube is an app and as a video search engine of content is, is different than Google as the company, which has a lot of things under its umbrella beyond search engine devices, other things. But I still think there's like this disconnect, like Google TV versus YouTube TV. Who's going to buy the first, who's going to buy the other out? How do these integrate? What's the OS here?

Ultimately, they've got to figure that out because related to that, YouTube TV, which I have on my Google TV, this gets really convoluted. In the weeds, like a nesting doll. Sunday ticket. Yeah. And was pumped to see this, which is why it's social house here.

I went with YouTube TV, which I have at home, which we just discussed. Because I knew this was coming, I saw this deal get signed. And that's a big deal watching a lot of the games at once. I mean, NFL is the most popular sport in the world. And definitely in the U.S. I say the world. It is growing in the world. I think it's that and soccer, like one or two. Depending on it, it is growing in the world. I think it's that in soccer,

like one or two, depending on it is it's growing in Europe a lot too. So it's a big deal. It's expensive. It is expensive. I mean, obviously for a business that we have like reasons for that and like as a cost center, it's not that,

not that high, but like, but for a family, two, three, 400 bucks. Yeah. Well, and I think that that there's also a it's not that, not that high, but like, but for a family, two, three, 400 bucks. Yeah. Well, and I think that, that there's also a piece of not to, you know, age you or anything, but I'm, I'm only ever used to spending maybe 20 bucks for my TV. Cause like I, I only use

streaming platforms. So the thought of spending three digits on my television, which my parents have done their whole lives. There's like, absolutely not. No, I won't. I won't do it. You can come watch it at the social house. I'll go to,

exactly. I'd rather pay $99 a month than get it at the social house. Yes. See, it really has to value to our package. Yes, it does. You know?

Yes, it does. So, it'd be interesting. $249 if you sign up early. Yeah. I'll be getting that early bird special. And then it increases after June 6th.

Yeah. You heard it here first, folks. Exactly. So if you didn't know, DirecTV switching to YouTube, it's a big deal for legitimizing, you know, YouTube TV as a legitimate cable TV,

live TV player. Because, you know, direct TV was a satellite, but you still have all the equipment and stuff like that. You know, this is purely app streaming driven. Yeah. Like, so you can get it anywhere that has the app. Don't need. And I know directcTV's introduced

some of these streaming packages but only the last year or two you always had the clunky damn satellite attached to your

house we had a giant satellite in the in my backyard growing up yeah back in the day oh yeah

like one of those like 10 feet wide yes oh nice I think there are pictures of me sitting on Oh yeah. Like one of those, like 10 feet wide. Oh nice. I think there are pictures of me sitting on it. I thought they just used those for like getting porn back in the day or something. This was before Bob Jones. This is when I was like,

you know, before my brother was born. So I was two. Okay. Yeah. My aunt and uncle had one of those. I thought it was like the coolest thing. Oh,

it was awesome. They had like 10 acres and like had a big satellite. I'm like, you know. That was a memory like that was dead in the recesses of my mind till this moment. Skinamax. Something like that. Something like that.

Yeah. Yep. Yep. Yep. Well, that's all we got for today. Yeah. Last thing we want to mention. Vacay.

We'll be taking one this weekend. Yeah. Taking a vacay. Yeah. Literally like literally or figuratively like. I will be like, I will be consuming a vacay. Yes. Part of the partner a vacay. Literally or figuratively? I will be consuming a vacay. Yes. Or inhaling a vacay.

Official wellness partner of the Radcast. We've got, look, third-party lab tested. All the ingredients you know you're getting. This is about health and wellness. This is not about gas station cheap tricks. Right.

That's what I call it. Which every time I go in there now, you know, having partnered with vacay and future things we'll be announcing. Like I'm now like ultra like paying attention to what's at the counters and all that. And it's like one, some things are just totally deceptive, like trying to be clinical. And then there's just the whole other line of like okay what is really in this bottle and what like how much how much how much is in this what am i actually putting in my body i have no idea and so i think that's why we're proud to part we're fake a we know exactly where the products come from third-party tested and low dosages that only

get what you want out of it not what you don't they've got something for everybody they really do and the sleep gummies are great my stepfather is still like you know bothering me going send me more send me more like we just order them and i think it's like once you know it's like i gave like i gave him a taste it's like all right he's got it like i'm gonna send samples forever like dude like they're not addictive they're just that good no he just he just literally can't sleep like yeah we're giving him like an extra hour of sleep which it does for me when i'm feeling like i'm not gonna sleep well i'll pop like half more oh i've i've been on like i have

you know insomnia like my doctor has not prescribed diagnosed me with insomnia and i've been on all kinds of sleep meds that make me feel like shit in the morning. And this is the only thing I've taken that doesn't, I don't get like night terrors or wake up groggy. I cannot speak highly enough about these products. So disposables and a new roll-on CBD pain cream that's coming out or a roll-on, excuse me, that kind of like icy hot, but with CBD and natural ingredients. Helps with inflammation. So that's coming out in the next couple of weeks. So proud partner of vacay, the official wellness partner of the Radcast. Give him a shout out at takeavacay.com.

Yeah. And on Instagram at vacay.lifestyle and vacay.global. There you have it. Give us a follow. Yep. I think that's all we have for today. Oh my God. It's been a beautiful weekend.

Yes. I hope wherever you are, however you are, whenever you are, you have a great rest of your day. And if you're in the Greenville market, Greenville area, we have our very first social house market

on Saturday, April 15th. So tomorrow. Yes. So 10 to 2. You better, if you're listening, if you're one of our loyal Friday listeners and you're in the Greenville or South Carolina area, come support. It is going to be fun. We've got 40 different vendors.

It's going to be amazing. I cannot wait. So come check it out at Social House. You can just look us up at Social House GVL on Instagram. We appreciate everyone. We couldn't do it without you. You can find us at the Radcast.com. Find all the highlight clips and all of the episodes.

Ryan Alford for Christina Yossi. Saw you on the ones and twos. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.