Right About Now with Ryan Alford - The Week of April 19 | Bitcoin Down by 7.9% to $61,842

Episode Date: April 19, 2024

TAKEAWAYSIce Cube's offer to basketball player Caitlin ClarkMcDonald's scented billboardsFluctuation of BitcoinTravis Kelce hosting a game showTesla halting Cybertruck deliveries due to a design flawCHAPTERSIce Cube's Offer to Caitlin Clark (00:05:55) Ice Cube's offer to basketball player Caitlin Clark to play in the Big Three league for $5 million.McDonald's Scented Billboards (00:09:28) McDonald's created billboards that diffuse the scent of its french fries to attract customers.Fluctuation of Bitcoin (00:13:39) Bitcoin's 8% drop due to geopolitical events and its potential vulnerability to world events.Travis Kelce Hosting Game Show (00:18:16) Travis Kelce hosting a spin-off of "Are You Smarter Than a 5th Grader?" called "Are You Smarter Than a Celebrity?" on Amazon Prime Video.Tesla Halting Cybertruck Deliveries (00:20:03) Tesla halting Cybertruck deliveries due to a design flaw causing the accelerator pedal to become stuck.Coin Waste and Treasure Hunt (00:22:36) Discussion on Americans throwing away coins and a company hunting for discarded coins.Cashless Society (00:24:47) Conversation about the difficulty of obtaining cash and the potential for a cashless future.Trash Treasure and Metal Detectors (00:26:11) Exploration of the psychology of treasure hunting and the profitability of a business collecting coins from trash.Look-Alike Day (00:27:41) Brief exchange about National Look-Alike Day and personal experiences of being compared to celebrities.Closing Remarks (00:29:00) Appreciation for the audience, preview of upcoming episodes, and thanking the listeners. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over 6 years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts Right About Now. Right About Now. Well, it starts right about now. What's up, guys? Welcome to Right About Now.

It's our weekly business and marketing news of the week on April 19th, 2024. I'm Ryan Offord, your host, coming to you from the New Studio Center here in Greenville, South Carolina. Named to be determined. And if you're a sponsor, you might have naming rights, baby. That's right. Joined as always, he's always got the naming rights, the Vacay Lounge, Chris Hansen. What's up, brother?

What's up, my man? How you doing today? I'm good. Spreading my arms out here in the new studio. We're still decorating. Spacious, huge new studio. Yeah. I'm not being sucked into the wall. We will have some decorations. So if you're watching the video, if you're not, you need to go watch us on YouTube. Search for Right About Now.

You'll find us. Yeah, man, it's good. Got surrounded by all my friends and guests coming on the show, which we'll talk about momentarily. But all in all, it's good. Hopefully, if you followed my advice, you bet on Scotty Scheffler. Made that call last week

before the Masters Tournament started. I'll tell you what, Chris, I've been making some calls here lately. If I've been actually betting, I might be like El Presidente, who's been with me. Better hop on ESPN Bets, bro. Start putting your money where your mouth is

because you're calling good calls I know won the bracket at work got the Scottish Shuffler pick right come on anyway as soon as I start betting on it you know how that goes

South City gone that's my experience bro if I woulda I coulda yeah literally I know how's life my friend down in miami holding it down in the lounge baby yeah it's starting to heat up a bit but we're still getting some beautiful days sucking that in while i can yes it's nice and balmy here

it's in like mid 80s this week so it's nice in g vegas yeah It's in like mid-80s this week. So it's nice in G Vegas. We've got to help the tourism here. If you want to make it, you can tour here. Just don't come move here. Greenville, South Carolina, one of the fastest small cities, growing small cities in America. Lovely place. The home of yours truly and radical radcast.

And we've got our social house. We work out of our space here that I own. It's a co-work lounge, we'll call it that. Half bar, half lounge, half, I guess a third. It can't be halves if there's three of them. I never called myself a math major, Chris. But yeah, come see us at Social House. Got our studio here and it's expanding.

Sorry, Rice, our producer and engineer has been doing a great job getting this set up and looking tidy. We're getting there. Labor of love. Got lights everywhere. It's looking good. I'm a little jealous. I want a big, nice desk like that. Yeah.

We're getting ready. We're getting ready for the big times with The Daily Show. We've got it coming. And ironically, April, you know, we used to do social media holidays all the time. Next week, on the 23rd, today's the 19th. I guess that makes, what, Tuesday? Something like that. Tuesday, the 23rd, is World Book Day.

And so I just wanted to share a few books of actually, it's less about the books, more about the writers who's coming on the show on Write About Now. You may have heard of a guy named Gary V. Gary will be joining us here the next few weeks for recording. Release date to be named. He's got a new book coming out, Day Trading Attention. Hey, baby, attention is currency. So we'll be He's got a new book coming out, Day Trading Attention. Hey, baby, attention is currency. So we're talking all about the new book and Day Trading Attention with Gary Vee and Jim Quick, author of Limitless. Hey, we all want limitless, limitless time, limitless

money and limitless brain power is what that's about. So it's all about getting the most out of your mind. Excited about those two books. They might be unreleased. I think they might be. Limitless might be out. But I know day trading's not out. So we got it before you could buy it. That's just what we do here right about now.

We're bringing it to you hot off the presses before it hits the press. And excited about those. And, hey hey we're gonna pop some bottles chris champagne style with brett barris the founder of sovereign brands you gotta have heard of these guys right you heard of this you heard of these bottles here chris you know this i know you don't even drink anymore and you know what these are yeah of course bel-air baby bel-air i know he partners with rick ross and others, but Brett Barris is the CEO and founder and crazy man. So we're going to have him on.

We'll be popping bottles and dropping knowledge. Drop it like it's hot. It'll be a fun episode. I'm assuming you're going to sample some of the product on air. Abso-fucking-lutely. Brett's team was so nice to send some samples. And I think I've got like some, I don't even know what going on there,

gin, some kind of rum. Got all the bottles. We'll have them out next week for decoration or something. And I might sip on a little bit. We'll have to do that. I don't know what time we're recording. Hopefully it's not 10 a.m.

It's a little early to be drinking. Yeah. But it's for the show, Chris. But, hey, if it's required for the show, then you got to do what you got to do. Yeah, exactly. Exactly. We hope you're doing fabulous wherever you are, whenever you're listening. You could be three years from now or hopefully topically listening

because this is our new show. It's meant to be topical, and it's meant to be on time because that's what we do. It's now, folks, right about now. And today's first article, Ice Cube won't let brands set table for Kaitlyn Clark with paper plates. Heading into Monday's WNBA draft, that was this past Monday, so heading into it. Ice Cube offered to Kaitlyn Carter to play in the Big 3 League. Still stands at $5 million for eight games. I think she passed that up because she ultimately got drafted first.

For Ice Cube and Big 3 partner, Jeff Quatenetz. Founder and CEO of production company, record label management agency, The Firm. Who would want, what's the name of your company? The Firm. Just call it The Firm. Yeah, okay. Anyway, sidetrack. Old book, name that.

Yeah. From like John Grisham or something. Yeah. Where do you work at? The Firm. The Firm. The Firm. The lucrative offer to join the big three next season isn't isn't a marketing move

yeah much like drawing proctor and gamble merc and capital one as sponsors for the upcoming big three season the offer to clark is a business decision based on rare opportunity it's really about being a fan of the game being a fan of my my heroes, like Dr. J, Iceman, Rick Barry, and Gary Payton. Ice Cube told Adweek, in making sure if you're going to invite them to dinner, you better not have no fucking paper plates. Pull out the good stuff, baby. I hear you.

But ultimately, she passed on that. Look, she's working with Gage Ray. She's working with the big boys. Five million is cool and all, but she wants to play in the league. It's good for her. She got drafted number one. But it is an interesting crossover. You're seeing the impact that she's had across genre.

Ice Cube's paying attention, making her offers, playing their thing, and it's got all these intermix of sports, music, icons, and Kaitlin Clark's bringing it all together. I saw the ratings for the draft were like through the roof. Like just that iconic person. It's going to be interesting if it holds on past her halo, but still cool. I still like Ice Cube.

Me too, man. He's doing good stuff. For sure. And everybody's getting in that brand and business game. So good for him. Good for her. And the firm. McDonald's made scented billboards that smell like it's french fries.

This comes to us from Adweek as well. Adweek.com. like it's french fries this comes to us from adweek as well adweek.com a delicious smell can inspire cravings and lure passer buyers into a restaurant mcdonald's put that power to test by deploying a series of billboards diffusing the scent of its best-selling french fries amsterdam-based agency tbwa collaborated with ra and Regal, a production company specializing in fabricating unusual billboards. I'd say so. To produce a series of unbranded blank red and yellow billboards with a hidden compartment to store fries.

An internal heat and ventilation system intensified the smell of the snack and directed it toward anyone walking within five meters of the display. I love that. Woff. Taking a walk in the park. Are those some stale french fries I smell? Yes, they are. Well, we know that McDonald's doesn't go stale, right?

We've all seen the videos of hamburgers sat for two years. Yeah, like 80 years. Yeah, yeah. Twinkies and McDonald's hamburgers stay on the videos of hamburgers sat for two years. Yeah, like 80 years. Yeah, yeah. Twinkies and McDonald's hamburgers stay on the test of time. You pull a Twinkie out of a time box like 50 years later, supposedly it doesn't break down. Yeah.

But it's good for the good. I love this stuff. I do like this. Fun. I have no idea how it's performing, but hey, experiment. Grow the brand. There is an iconic smell let's be honest yeah my kids put it in my face like three times a week maybe not three times a week but at least once a week and i don't even want mcdonald's but then you smell this fries all right give me

one of those damn fries yeah give me that fry give me that ketchup don't be hogging the ketchup dad i didn't think you want anything i don't i just want one of those damn fries look i don't but i smelled the, and now I do want some. Their fries are a very distinct smell. Do you think they put crack on the outside or the inside? I don't know, but I do know I've heard how they grow all their own potatoes, and it's all internal, so they've got it down to a T. Yeah.

So they've got it down to a T. Yeah. And just saying, you have a French fry, you want a chicken nugget to wash it down. Yeah. There's definitely some compound in their fries that definitely makes you want more. I fully believe that. I think it's, yeah, crack, cocaine, some kind of pharmaceutical that something unhealthy yeah yeah additive i don't know but it tastes good it tastes good for so good i don't know the first 10 minutes and then it's like then it hits your gut yeah it tells it maybe that wasn't

a good idea but i like the brand extension bringing it back to value that's what this is about they're having fun with it like you're're trying to make the brand synonymous with fun. And look, taste, smell. This is all about the senses, right? Taste, smell, touch. And that's part of the experience with McDonald's. Smell those fries and you go, must have them right now. Get out of my way, Hamburglar.

Get out of my way, Ronald McDonald. I'll punch you in the face. Give me those fries. There's a lot of companies, I think, that have realized scent is a huge sense to tap into. And I've seen it largely in the hotels. Even here, I have an oil diffuser that's all scented on different hotel chains. Some are Four Seasons. Some are The One Hotel. It's brand, man. It does. It totally does. Like, you remember that. It's like it triggers memories. Good, bad, or indifferent.

Like that locker room. Perfume of an ex-girlfriend. You walk by and you're like, oh, shit. I don't have any of those. Only my wife's perfume. I know you don't. That's right. Loyal man.

Faithful. One woman man. I don't remember them. It was 10 years ago. But I do. My wife's. Oh, God i can't do more than one my wife's perfume definitely because i'll smell in the bathroom i get up she gets up earlier than me and so i'll get up if she's already gone to school she's out the door early and so i'll go in there i'm like smelling i smell like, I smell what she's throwing down.

But you're right with the hotel thing and spas and just how you feel. Clothing stores. Clothing stores. Yeah. When I worked there, we were spraying always. Note to Sawyer, we need a scent for the studio. I don't know what that is, but we need something. I agree. When they come in for our interviews,

we're going to interview section set up. It's going to be to the left of us and left of me. And we need like a scent. People walk in and go, Whoa, that's the radical studio scent. Think about what that is. Like some leather on a mountain, mountainside leather mixed with teakwood and rainforest.

Maybe a little tobacco and vanilla. Exactly. Must have tobacco and leather. I have to talk like this when I talk about it. The growly voice. It's a brand, baby. See, smell, touch, feel. All I know is with this McDonald's sign,

I'm smelling money. Smelling green. That's what you're smelling. McDonald's is doing all right. Unfortunately, something that's not done all right the last week or so, and I don't mean to bring up a downer subject here, Chris.

Bitcoin. Down 8%. Probably down more than that at certain points but I think it's rebounded gone up a little bit it's from Reuters.com it fell 8% to 61,000

roughly on Saturday and I think look this is what happens this is the scary thing and I want your perspective on this when they're when they want we want this to be legitimized.

We want it to be like, OK. And it is. I think it's legitimate. And there's a lot of people, a lot of money in it. But the moment one thing happens in the world and it was a big thing. Don't get me wrong. Iran launching missiles into Israel is not messing around. And I don't want to make light of that.

And this is not a politics and government and regular news show. This is business news. But the business impact of that was that cryptocurrency took a dive the moment unrest happens. What does that mean? Can it withstand the natural flow of shit that happens in the world. That's the question, right? That is the question. So what says you?

I wish that I could kumbaya my way into telling all of us and convincing us there's going to, oh, the world will always be peace. But every time a damn bomb drops or something happens, unfortunately, like, is crypto just going to take a dive? Because people go, I was willing to bet on it, but if shit hits the fan, I'm going back to the dollar. I don't know. I don't know either.

And I didn't see what the stock market did when that event happened as well, if it was uniform with Bitcoin, but. Yeah, it was, it didn't have a wonderful day, but it's bounced back pretty quick this week. Yeah. I think that played a part as well as the Bitcoin having

today, the 19th, which is essentially controlling the supply of the Bitcoin available. Yeah. And from what I've seen, this is a normal kind of downtrend prior to that happening. It happens every four years.

So I'm still confident in it. And we've talked about this before, especially when you have these large firms like JP Morgan putting ETFs together. In my opinion, they're scooping up everything they can right now for a discount, which I did myself. But I like to think crypto is not as volatile

on world events as the stock market per se, but obviously this example showed us that it is, right? It's more volatile than the stock markets. I've seen a lot of people talking about this and the blogs and whatnot. Just how do you even plan for this? You can't, right? Yep. No, you don't know.

You don't know. Iran's going to send 115 drones. On a Thursday evening or whatever. They've never done it before. Yeah. Yeah. Like where was that in anyone's playbook of possible scenarios? Yeah.

That's the unknown nature. And I don't know what's going to happen with Israel. If they're going to get into that bullshit. But they could do something stupid as well. And I'm not saying they're not justified in doing it. But it's like like I don't know it's like somebody needs to tighten their heads

what are we going to do all blow each other up I mean that where does that get you at some point only can we all get along I know man

believe me I know it's complicated somebody's going to send me a DM do you know how complex that is over there yeah I fucking know it's just but

still got to figure it out it's just unfortunate yeah and if you want to learn from me directly join my newsletter ryanofford.com backslash newsletter sign up i give daily advice on marketing personal branding podcasting life give that a shout join that it's free it's daily just like this show give away our best advice on lighter news this comes from our good friends at the hollywood reporter travis kelsey to host are you smarter than the fifth grader spinoff in his first tv series role you knew it was coming travis kelsey's next gig game show host

the kansas city chiefs tight end has booked his first TV series job and is hosting a spinoff of the Fox game show Are You Smarter Than a Fifth Grader? This is for Amazon Prime Video. They ordered 20 episodes and

its title Are You Smarter Than a Celebrity? It will have adult contestants answering sixth-grade-level questions with the help of some famous faces. I was hoping they were actually going to go against the famous faces just to show how stupid some of them are. That would have been more interesting. But maybe there is some semblance of that in the game,

whether or not you trust their advice. So, led by Travisvis kelsey he's probably smarter than most of the people that are coming on there he made the smartest move of his life we've already talked about that locking down t swift baby yeah kel swift yeah the probably like swift kel let's be honest she needs to be in the front yeah she's a pack leader come on yes yeah taylor there's not like a really natural like roll of the tongue joint of their names i don't know someone had someone would have already come up with that if there was kel yeah swift kel i don't know anyway smarter than a celebrity will be on amazon prime coming soon they're working on recording now getting

everything together. And it's a national. Dude's out there, man. It's an extension of the brand for himself. He's out there doing the game show host thing, having fun. Set the table. He has an official he has an attack. I guess he's going to play again. He hadn't decided.

He's five. So it's a tight end. He's not far from it. His brother Jason already retired, who's five. So, it's a tight end. He's not far from it. His brother, Jason, already retired, who's an offensive lineman. He's a couple years older than him. And there have been rumors that Travis was, but he might come back for one more season. So, things are looking up for old Trav Kell.

He's on a run. He is. I'll tell you who's not on a run that's tesla tesla reportedly halts all cyber truck deliveries damn it we can't get one chris due to the fatal flaw that causes the ev to accelerate to top speeds that's not good wow they've halted deliveries due to a potentially fatal flaw that causes the accelerated pedal to become stuck and send the EV atop. I don't think things go like 300 miles an hour or something. They're fast, bro.

That would be alarming. It says customers found an issue with how the cover was welded onto the pedal. Okay. The recall comes after a new Tesla owner shared the design flaw in a video An issue with how the cover was welded onto the pedal. Okay. The recall comes after a new Tesla owner shared the design flaw in a video claiming the pedal cover slipped forward and wedged the accelerator under the interior that was held down 100%. How did he live to talk about it? And then he's like, oh, shit, this just happened.

Let me do it again and record it. Yeah. Concerning, man. I'm starting to see more of those around now i know to get out of its way if there's one behind me yeah i would not be really careful that's why it needs to be in the what do we talk about the 2000 over there near mount fiji the in the bubble with all the other EVs and self-driving assisted or assisted driving technology. Driverless. Yeah. You need to get that thing over there in that bubble.

So not hurting anybody that didn't sign up for it. If you're in the bubble, you signed up for it, right? You signed that lot. Literally a speeding bulletproof vehicle coming down the road. Yes. You sound that waiver. You're like, it's part of it, buddy. You might get a cyber missile coming at you.

Now deployed in Iraq. The cyber missile. It's Elon Musk's newest weapon. The cyber truck missile. It's driving trucks into buildings. Yeah. Yeah, I don't know. It could be a brain extension for me.

He did like the flamethrowers. Remember that? Yeah. Yeah, the boring company. Yeah. So, we'll see. Tesla, got to get together, man. Come on.

The news needs to get better. This comes to us from Wall Street Journal. I found this morning, Chris. This kind of blew my mind so americans throw away up to 68 million dollars in coins a year here's where it all ends up essentially it ends up in in the trash in the landfills and everything else but at a waste management facility in mooresville pennsylvania workers load incinerated trash into industrial machinery that separates and sorts metals then sends them to get hosed down the roared buckets of quarters dimes nickels and

pennies americans toss as much as 6868 million worth of change each year, according to ReWorld. The sustainable waste processing company is on a treasure hunt to find it. The company says that in the seven years that it started, the effort has collected at least $10 million worth of coins. There's a company out there that purely goes and collects it in trash hunts for coins. It's real money until it's not. I'll say this. I don't recall. I've never purposefully thrown change in the trash can.

Now, I will admit that I have become less concerned when it's in my pocket and I throw it somewhere. I don't know. Even if I drop something, I think I pick it up. I don't remember dropping. I've probably dropped a penny or two and gone. That'd be good luck for someone picking it up. Third, what? 60, 68 million dollars.

That's crazy. I don't know what that says about us. If it says we're lazy. I don't know if it says like it's, you know, look, this is why I wanted, I think it's a fascinating kind of article. I think it's one of those that hopefully people are like, oh, that's interesting.

Like kind of thought provoking, but it made me think of this, Chris. I bought, so we got some new stuff in the studio, got a new podcasting, more like an anchor desk that we've got here you have to watch the video to see it and bought it locally I found a guy was about to buy one online the guy had one locally and he wanted cash for it I usually have some cash laying around but I just spent like a bunch on a trip or something like that. It didn't have my normal like pocket cash. Let me just tell you,

and I'd lost like one of my personal debit cards. And so I'm like, you know how hard it is to get cash like these days? I'm not about five, three or $400. When you need a couple grand, it's you go into the bank. They almost look at you with four hours.

They want blood sample ID, six forms of this, seven forms of that. We're getting close to an age where there probably won't be any coins or cash. Cashless, right? Banks won't even take cash sometimes now, too. Yeah. Even harder, say you walk in with five grand and want to deposit it, they might not even take it. And all the preppers would say that's building towards no cash.

No cash environment. Buy gold and silver. Yeah. Gold and silver. Ammunition. Buy silver-plated bullets or whatever. And I don't know. Stay out of that talk.

But all I know is it's hard to get cash. And if I really need some, I'm just going to go to the local dump. How are they going to be faster? Digging it out of trash. Let me get a metal detector. Like when I was a growing up kid, how cool was it watching the guy on the beach? He's got that metal detector. You're watching him go by you.

And your parents are like making fun of him or something. But as a kid, you're going, man, I wish i had one of those yeah i'd kill that i'd knock that guy over and take that thing and run so much treasure and borrow it for an hour i'll give it back to him i just want to use it so bad because you just think you're gonna find something yeah it's like the treasure finder that's there's a psychology in that right because look we have these at our lake spot at our dock and at the marina we had these large giant magnets that's called fishing magnets and the kids will spend hours throwing those magnets in and pulling stuff off the dock from the bottom it's just that they pulled up some

big shit pull up like a grill once and like metal chairs. Like these magnets are pretty strong and makes me think of this, of these guys digging around in the trash looking for those coins. I got a quarter. I got a quarter. Every time they get like,

I got a 50 cent piece. All right. $10 million in seven years. Dude, you got a company doing over a million in rev. Just going through trash. Yeah. It's a damn good business. I want to know what the costs are.

Is the margin double? Okay. Just for going through trash and getting coins? Damn. Sweet. Yeah. I think I might need to change my job. That was low-hanging fruit for a terrible joke

dad jokes it is it's light news week I will say Chris not a ton in the headlines no not outside of the war yeah exactly and I hope you celebrate

world book day we'll have these guys on soon Gary V, Jim Quick Yeah, exactly. And I hope you celebrate World Book Day. We'll have these guys on soon. Gary Vee, Jim Quick, Brett Barish. Yes, lots of good guests coming up. And if you didn't know it, tomorrow's National Lookalike Day. If you look like someone, post it online. Who do you look like, Chris?

Do you look like someone? Not in a while. I did have one person tell me Jude Law one time. I could see that. I'm like, I ain't a guy. Jude's a good looking dude. That's a compliment. Yeah, I'll take it. Take Jude Law. A while ago. A couple years. But

no. Hopefully I'll take it. Take Jude Law. A while ago, a couple of years, but no. Hopefully, I look like myself. You look like Chris Hansen. The real Chris Hansen. You got one of the kind of those names, the handful of Chris Hansens out there. Oh, you know what? There is some musician in Brazil, some real big musician.

I've had people on Instagram message me and tell me to look like, ah, I'm like, I am. They call me Fabio. Yeah. He does. I guess he's not a Brazil musician,

but I'm like, should I shoot him a DM and just be like, yo bro, looking good, bro. Keep holding it down in Brazil for us. Yeah. Send him a picture.

Hey man, on national lookalike day. He looks like, he looked like Chris Hansen. Yeah. I don't picture. Hey, man. On National Lookalike Day. He looked like Chris Hansen. Yeah. I don't know. There you go. All your news.

We appreciate everyone for listening. Got some good guest episodes coming. Got some of the content for the daily show we're putting together. Get the studio ready. We appreciate you for being out there and taking the time to listen or watch. Couldn't do it without you. Thanks for making us number one for Chris Hansen in Miami. I'm Ryan Alford.

We'll see you next time on Right About Now. This has been Right About Now with Ryan Alford, a Radcast Network production. Visit RyanIsRight.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.