Right About Now with Ryan Alford - The Week of April 21, 2023 Marketing and Business News: Elon Musk wants to develop TruthGPT

Episode Date: April 21, 2023

Welcome to The Radcast! We've got the latest marketing and business news for you on this lovely Friday, April 21st, 2023. Join Ryan and Christina as they discuss some of the hottest trends in the industry, including Chris Hansen's www.takeavaycay.com becoming an equity partner of Ryan as they work to dive into the exciting world of natural products and how they can help us cope with the challenges of today's world. And, of course, we'll touch on Elon Musk's latest project: TruthGPT, a groundbreaking AI that seeks maximum truth, and more! Don't miss out on all the spicy details!Small talkVaycay as Ryan’s equity partner www.takeavaycay.com  (01:25)Elon Musk wants to develop TruthGPT, ‘a maximum truth-seeking AI’ (04:20)https://techcrunch.com/2023/04/18/elon-musk-wants-to-develop-truthgpt-a-maximum-truth-seeking-ai/?cx_testId=6&cx_testVariant=cx_undefined&cx_artPos=0#cxrecs_sJack in the Box stations food trucks across California for 4/20 celebration (07:00)https://www.marketingdive.com/news/jack-in-the-box-stations-food-trucks-across-california-for-420-celebration/647781/RadnewsLast week: Rob Lennon (08:07)Next week: Entertainment and Entrepreneurship (10:10)Sponsor (10:38)Good Ranchers3 Reasons To Subscribe To Good Ranchers1. Get $240 of Free Bacon in your first yearPound and a half of bacon in every box2. Lock in your price and avoid meat inflationEvery subscription gets our price-lock guarantee3. Enjoy the highest quality meat in AmericaBonus #4 -  Code RADCAST gives you a bonus $30 off first orderMake mealtime simple and flavorful with these 3 easy steps:First, choose from our top-notch selection of pasture-raised meat and fresh wild-caught seafood - pick your boxes!Then decide how often you want those goodies delivered right to your door with no extra charge for shipping.Lastly, lock in the price so you don’t have any unexpected expenses on that next grocery list. Get ready to elevate every meal without breaking the bank.www.goodranchers.comSocial Media NewsInstagram takes on Linktree and others with support for up to 5 ‘links in bio’ (13:02)https://techcrunch.com/2023/04/18/instagram-takes-on-linktree-and-others-with-support-for-up-to-5-links-in-bio/Meta opens up its social VR space Horizon Worlds to teens (15:00)https://techcrunch.com/2023/04/18/meta-opens-up-its-social-vr-platform-horizon-worlds-to-teens/Marketing NewsNetflix’s ad-supported plan gets support for 1080p quality and two concurrent streams (16:50)https://techcrunch.com/2023/04/18/netflixs-ad-supported-plan-gets-support-for-1080p-quality-and-two-concurrent-streams/Netflix to exit the DVD delivery business after 25 years (19:09)https://adage.com/article/media/netflix-exit-dvd-delivery-business-after-25-years/2487996?adobe_mc=MCMID%3D42980843778288159253169282789359505966%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1681910005&CSAuthResp=1681910102586%3A0%3A5660257%3A0%3A24%3Asuccess%3A76F03E2123D21260B145A4355530BBCDLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil fields. You're getting down on your knees. Had a time for you since I get down. Cause I don't miss what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, April 21st, 23. Our weekly marketing advertising news of the week. What's up, Christina Yossi? Not much, just my allergies, But my seasonal depression is cured. So, you know what? I'll take it. Hey, I think one sounds better than the other. Look, I put a... Claritin's my friend. Maybe the old OG allergy drug from 20 years ago

or whenever it came out, but that just clears me up. Claritin D. Keeps you going. It's also a stimulant. Is it? Yeah, that's what the decongestant. That's why you can't. I don't take Claritin D, I take Claritin. You don't make the kind you can make meth out of? The ratadine or whatever.

Naga. Not going to allow you to do ratadine anymore. You're like, no, I just do the organic stuff. Yes. That's good. How are you doing? Good. Yeah.

Looking spring. Yes, yes. I got my festive colors on. That's very nice. Yes, thank you. You're repping the brand, the other brand. Yes, I know, the other brand. Fun news on. I nice. Yes, thank you. You're repping the brand, the other brand. Yes, I know,

the other brand. Fun news on. I know, it's interesting. You have sponsors and sometimes you believe in the product so much, you become a partner. And so I am officially an equity partner in vacay.

Here we are. We have four partners in the business and going to be helping them with marketing and promotion and selling lots of wellness products. Yes, global. Listen, I'm a big fan.

It is. Chris and I have gotten to know each other really well. Chris Hansen, another one of our equity partners, got to know each other real well on an event. And so that's what led them to becoming a sponsor on the Radcast and us trying and using the products and believing in them. And then I was like, yeah, we've gotten to further discussions and well, bada bada bing, came together. Here we are. All on a vacay together. Exactly. It's always a vacay on the Radcast. I love testing these products. I will say, I'm happy being a guinea pig. Look, there's so many unnatural ways and unnatural things that seem to be flying by these days.

I can get behind Chris's story and what we're going to be doing with vacay, the product line we have coming out and the natural wellness opportunity, I think, to go mainstream and really destigmatize a lot of the alternative wellness avenues. Exactly. wellness avenues. Exactly. And so I think a lot of people in a world that's strung too tight and very, everybody's running hard. The news is negative. There's all these things. I think we need ways to relax naturally and things that are better for you than the alternatives. Offer you balance as opposed to totally checking out. That's right. And so really believed in the product and really excited about what we're going to do with vacay. We're still going to talk about it on the Radcast. They're still, they're almost directly, but we want to be transparent about their, my part, our partnership.

But we are going to talk about it because we do think a lot of our audience, this fits right into them. And we want to de-stigmatize hemp-based products. Some of the great things they're having with functional mushrooms and different things. And this isn't about tripping out and going to the gas station like things that we've talked about this is about using natural functional medicines or nature's way of helping us deal i can break my stigma around these products anybody can and i just cannot say that enough because i was definitely and we're gonna have both mainstream and non-mainstream things. We're going to have multivitamins and things that aren't. This is not all just CBD and hemp-based things.

And merch. That's right. Which you and I are both a sucker for. Yes. Yes. We're going to make this more of a lifestyle wellness brand than a ingredient brand. Exactly. It's not about the ingredients.

It's about the impact. The feeling. Yeah. Yes. And so really excited about that if you want to learn more go to take a vacay.com you can learn about the products the merchandise where we're headed as a brand you're gonna be seeing lots of news we're taking this brand worldwide and really excited about that continued partnership but on a more direct level so indeed level. Indeed. Yes. So have you seen Elon Musk trying to develop truth GPT, a maximum truth

seeking AI? Yes. I like the premise of this, but it feels like Elon Musk is trying to become God, which I think is hilarious. You know what's interesting is Donald Trump's social media is truth social. Right. So truth, GVT. What's happening? What's going on? I don't know. I think, I do think it's scary.

You know what I've read and we've talked about the last couple of weeks about what this could do, the misinformation. But I'm pretty pun intended high on, on GPT, chat GPT right now. I do think it is a titanic shift in our ability to get information and to utilize it for a lot of different purposes. Yeah. For writing, for marketing, for different things.

We're certainly embracing it as an agency and what it can do. And I think you would be wise to leverage it the best that it can be. But no, there's going to be bad players. So it's just being careful. And this is where I hope the government can step in or whoever is going to police this, the companies themselves, manage it. And I don't know. I think if you aren't,

I think this has the potential to be like the internet was 30 years ago. Sure. Like this, when everyone else was talking about the metaverse, we were panning it and I was because I didn't, I see that 10, 15 years, maybe down the road, but I just thought it was way early. And I didn't see it as being this Titanic shift in what it really enabled. For sure.

Still felt gaming, chat GBbt and this generative ai and what i would say we're transitioning from asking questions and getting search results into asking questions and getting answers and it's it's about answers and not about questions or having to filter through it it gives you the best of the it gives you a really good answer. And it would give you a better one if you give it more information. So that's the regenerative part of it. And it's really powerful. I've played with it.

And so, you know, what Elon's doing with the spins of truth. How about dare GPT? Oh my God. That's a horror movie waiting to happen. Not truth. It's truth or dare GPT. How far would you go? That's a movie waiting to happen. Wasn't It's truth or dare, GPT. How far would you go?

That's a movie waiting to happen. Wasn't there a truth or dare movie? Yeah, I think there was. I know, that's the third one. Yeah, it was a horror movie. Really bad one. So terrible. But we'll see where all this is going.

But you do need to be learning about it. And we're going to keep talking about it here on the Radcast. Yeah. Yesterday was 420. And to celebrate, Jack in the Box. I love Jack in the Box. I do. I love Jack in the Box. Jack in the Box is one of my favorite, like, trashy fast food restaurants. But they stationed food trucks all across California and were selling milkshakes for $4.20.

Yeah. Look, look, lean into your audience. Jack in the Box is stoner food. It is. It totally is. They know their audience and they're feeding it on all levels. It is. It totally is. They know their audience and they're feeding it on all levels. And I don't. The whole stigma, all this stuff, everything's becoming a little more acceptable and not so taken so seriously. At the end of the day, you're going to have people abusing different things no matter what it is.

Protein powder. Exactly. It's fun. And they're leaning in their audience for a marketing perspective. I respect that. And look, it's part of the culture of that whole industry. Yeah. Hey, you're leaning into it. It makes sense. They had a lot of fun with it.

And I don't know. I think it's a smart way for a non-cannabis based product or brand rather to lean into that. Yeah, safely. Yeah, yeah. Not getting banned. Exactly. So, cool. Fun stuff.

We do have some Radcast news. Hope you listen to. Speaking of GPT, Rob Lennon, you know, what I would call the biggest thing with chat GPT and these things is knowing how to prompt the chat. what do you ask it what are the prompts a weird word for me but what are the questions that yeah that lead to the answers that you need sure hey i've always thought the people that ask the best questions were the smartest people because it tends to generate answers that are compelling and interesting or usable more and so this is the same thing for you to get the best out of chatT, you need to ask it the right questions. And that is universally being called prompts now. And Rob is one of the best at that and has really been down the rabbit hole with

this software. I've been using it for multiple years. You don't get known as the AI whisperer for nothing. So a fascinating discussion. What a title. That was this week. But he's come out with a podcast where he has a co-host that is AI, 100%. A voice that he's made up. He's using and developed this 100%. And it's a little bit of behind the scenes editing. But he has the conversation back and forth. And it's another

it's ai that's doing it it's really fascinating he's launching it in two weeks the first episode oh i'm excited what's gonna be called i'll get ai and me i don't know i don't remember the name of it listen to the episode he may have mentioned it there you go we got so knee deep like him and i like i went down the rabbit hole i was asking so many questions it was like it was like getting answers but i don't know if we got like specifics or what it was to be called, but I will say good for Rob on LinkedIn. If you're listening, great follow. And he will teach you how to get better prompts. You'll see about his podcast and a really great guy overall. So that was this week that launched on Tuesday. So if you haven't listened, go check it out. If you have any interest in the

chat, GPT,pt ai where things are going what the challenges are some of the scary stuff this is the episode so go give that a shot next week we've got our best of entertainment and entrepreneurship we do have a lot of superstars and over here to my right on the wall of fame of our radcast it's growing about eight or nine new art pieces coming in two weeks but we do have a lot of them. A lot of them have really fascinating business and entrepreneurial journeys. So we're doing the crossover of where entertainment and entrepreneurship meet.

It's exciting. One of our best episodes. That'll be a fun lesson. Next week on the Radcast. I love my boyfriend and he's a great cook, which is just one of the many reasons that I love him. But this week we made a good rancher steak and I have to say

he overcooked it. Just a little bit. Called him out. But I was still so impressed with good ranchers because it still tastes, I mean it was well done, but it was a very good, well done steak. Which I can't say about a lot of other

steak I get from the... Usually if you go to overcook it, you're like, eh, I'll pass. Yeah, no. But if you're still eating it, that actually... Flavor was still good. Yeah. It was still tender. It wasn't too chewy.

Just wasn't as, you know... We're going to give them a new tagline. You can't cook the flavor out of Good Rancher steak. See, there you go. I really, again, I cannot speak highly enough for this company and the way that they ship their products. The fact that you get $240 of free bacon. I say that every single week because I love bacon so much.

Lock in that price, which is great for... Just go hog wild. I see what you did there. Why do we say that? Why don't we... Chickens go wild too. Chicken wild, cow wild, mad cow disease, which these steaks don't because they're raised in America, born and bred.

Yeah. It's a great sponsor for us. You can use the code RADCAST to get a bonus $30 off your order. Look, here's the thing. This Friday, I was heading out of the house. I was like, what are we going to do for dinner tonight? Being a thoughtful husband. Yep.

And I was making my protein shake. Got the fruit out. Staring at me over there in the corner. Two nice looking New York strips. That's their best cut. That's my favorite cut. New York strips from Good Ranchers. I like set those things on the counter. Those bad boys are going to be thawed out and on the grill talking to me tonight.

There you go. And you know what they're not going to be? Overcooked. No, they won't be. I believe you. We don't overcook in the Offord family. And we definitely don't overcook Good Ranchers because it's steakhouse quality meat delivered right to your door. And right to the Offord's stomachs this evening.

It's so good. It is. It really is so good. So give them a shout out. Go do it. If you don't thank us, text me. Send me a DM. And I might buy it.

As long as we can figure out how to get it to me. I might buy it. If there's anything you don't like, I might buy it back from you. Right, so bring it to the office. I don't know how we'll logistically figure that out, but I'll put my money where my mouth is. So go to goodranchers.com, order from them.

You'll be thankful that you did and tell them the Radcast sent you by using that Radcast code for $30 off. Our good friends at Good Ranchers, goodranchers.com. Yeah. So Instagram is getting in competition with linktree and other multiple bio platforms because they are now adding up to five links in bio on the platform this just happened yesterday two days ago wednesday wednesday yeah and if we have music

playing like taps or something for linktree and the thousands of others. Yeah. It's one thing when you build your whole tech around a service that someone doesn't have that they might get at easily. You don't trademark it, copyright it. Yeah, or whatever. But this is a long time coming. I don't know why they haven't had this. But essentially on your bio on Instagram, you can't ask.

You got your place for the link. And usually you can only have one. excuse me you can't ask says you got your place for the link and usually you can only had one and that's why people would use services like link tree which would then have five six seven eight whatever links you want they've actually asked about their free features which may help them stick around but now you can add up to five links on your bio so call different things if you're selling a specific product if you're other social platforms exactly and ways with which will be interesting if they allow i hadn't done that i linked like to my home my ryanolford.com and like the radcast and yeah take a vacay.com but let me link to your tiktok i

imagine they would that's what i'm gonna yeah that's what i gotta do my link tree's in there but yeah with vacay but, it's a big deal. And it's going to help, I think, people transition, like people from search to sell, from content to sell on certain things. And just to be able to spread more of things that you're into or interested in, making it easier for people to find it. Because you can call that out specifically in a caption or something like that. it's not going to take you to click on link two in my bio long time coming and i hope they can add more functionality the way link tree did over time because it's got a lot of potential i guarantee you they will yeah it does get bloated at times but oh we got some meta news too and that wasn't also meta but they are opening up their social vr

space horizon world to teenagers this is controversial they announced the expansion We got some meta news too, not that wasn't also meta, but they are opening up their social VR space, Horizon World to teenagers. This is controversial. They announced the expansion of the social VR platform, Horizon World to teen users in the US and Canada. They'll have age appropriate protections and safety defaults, but this has definitely been a long time coming. Still leaning into that game world,

but you still have to- We need someone to actually use it. Right, that's true. This is more more the audience that are probably gaming more so this is where but it does pose threats with just i don't know people walking around meeting strangers if you're gonna are you gonna gate it to where only you know how are you gonna keep and they have the right audience engaging them through the right audience and there's the parental supervision what i think is interesting you can meet strangers all over the world, right?

Whether it's a dating app or Instagram, whatever that looks like. And then if you meet them on those platforms, in my mind, you are more apt to try to meet them in person. And I almost wonder if there is some kind of safety barrier with metaverse technology where you feel like you've met them and you're not about to hop on a plane

to go meet big thing one, two, three met them and you're not about to hop on a plane to go meet big thing one two three or whoever you're talking to just a thought in my millennial brain i think these are all the right questions to be asked yeah i don't know i just think that the metaverse is still a gaming first yeah platform in general even though they're still like 12 or 13 i think brands jumped on it quickly but as we pan on the radcast that it's early and it's not a mainstream use case for business and otherwise yet it is where a younger audience is at and where if you're trying to market to them then that's probably where you need to be on some level testing but we'll see where it goes and teens who game are much more mainstream. Yeah, for sure.

Than some adults, not all, but some adults who game can be a little more fringe. Agreed. So we'll see. Stay tuned. We've got some marketing news. We've got a little bit about Netflix and a couple articles here. Their ad-supported plan is getting the support from 1080p quality and two concurrent streams. So they're upping the quality of their ad supported platform,

which only makes sense. And it's going to be at 95% plus parity with the standard plan, which is $16 a month. Yeah. Very technical. This Netflix news. How many numbers can we have? 1080p 85% with 170 million times 300. But here's one that's interesting. 170.6 million users are forecasted for the U.S. this year. Track with me. And 682.7 million globally with this plan are introducing broader password sharing restrictions this summer, which is, I can't read. Forget it. Something about billions of dollars with your password sharing. Yeah.

forget it. Something about billions of dollars with your password sharing. Yeah. In other words, the revenue is going up and, you know, they're going to be curtailing password sharing even more worldwide

so that, you know, you need to be on either ad supportive plan or your own plan. And the TAP, that's a big deal, like on your home screen. A lot of people watch it on their television screens at home. You're not going to see, you probably didn't see. Like on your home screen, a lot of people watch it on their television screens at home.

You're not going to see, you probably didn't see it watching on your phone. You wouldn't see that degradation as much. But now, but if you have the ad support plan and you're watching, you can tell. You got to watch ads. Might as well be pretty. Yeah, exactly. What's the big deal for the ads too? Because like the ad experience, if I'm an advertiser that's running on the platform and I'm spent all this time and money on a big, bold, beautiful ad, I want it to be in as high resolution qualities, too, because it does get distracting when you have a user base that's used to seeing quality at a certain point. It's like watching television now in HD.

Go watch a non-HD program. It's like watching a play, like a play recorded. It's so weird. Yeah, it's like watching a play, like a play recorded. It's so weird. Yeah, it's jarring a bit. So it makes sense. And we'll see. One way or another, you got to pay for content. Yeah.

It's just, it is what it is. Nobody wants to hear that. But if you create something you want and you're charging for it, you make compensation for it. So it is what it is. I will mooch off my parents as long as I possibly can. But this next one's totally surprised me. I had idea you and i were both like didn't that already happen after 25 years netflix will no longer offer dvd delivery service so as of that will end on september 29th 2020 i think i have some old like netflix dvds like saying a closet somewhere it's

kind of like library books they're charging up up. I got like a $20,000 fine at the library. I have a Blockbuster DVD that we just never returned before Blockbuster closed. You are such a bad girl. Miss me with that. I think it's Monty Python actually. I didn't know where you were going with that Monty something.

But who? I had no idea. Who's still doing DVDs by mail? Can you imagine someone out there, like someone out there who's done this since the beginning is pissed. Oh yeah. It's a grandmother somewhere. It's like, damn it. Remember when. Taking away my DVDs.

When they first started streaming and there were certain movies you couldn't get unless you, like they only offered it with the DVD option. Yeah. I'd always get so frustrated. I've never ordered a DVD from them, but I would get so bummed. You have that Clearview though. You could get any dvd that's true the clear view player we need to have a vintage technology podcast of stuff that's not even that old i got tiktok watching like something that gets cut with the clear view or something if it's just funny enough i don't know how bad the jarring the cut is. Yes. Clear play. Clear play. Yeah.

Close. Clear play. Yeah. Okay. I like clear view. It sounded better to me. It doesn't. Maybe you could bring it back.

You can rebrand it. I know. So if you're out there and you're hoping to keep those DVDs, it's coming for you. So you're going to have to get rid of it one way or another. Or just keep the DVDs. They'll never know. This is true. Maybe they'll donate them.

I know. What do you do with all that? What's new in the land of Christina Yossi TikTok? Divorced Disney princess. I've had a couple more go a little viral. None quite like the first one. I've not been as consistent in my posting as I need to be. But I am ordering some costumes and some crowns.

All right. Mix it up. Got some fresh ideas. Oh, yeah. Divorced Disney princess will be taken to the streets of Greenville to get some content among the people. I like it. Yeah. A little stand up.

Oh, yeah. I'll be standing up for sure. And I have a show, actually. A director reached out to me and wants to program a cabaret. So that'll be in November. Currently writing a one-woman show, which is good. I love it. Where can everybody find you on TikTok, Gail?

Cry Comedy is what I am now going by. There we go. C-R-Y Comedy. C-R-Y Comedy. Our own. TikTok and IG. Yes, Christina Yossi. She's very funny.

It's no matter how many views she got on it, I think some of the newer ones are funnier, but you just don't know what jogs the algorithm. I know, but such a game. Go give it a look. You'll laugh like I do and everyone else. So we do appreciate everyone. You know where to find us.

The Radcast dot com. All the latest episodes, all the guest highlight clips, all the links to our great sponsors, including the wonderful Cry Comedy on TikTok. Thank you. Thank you. Hey guys, for Christina Yossi, Saul, you're on the ones and twos. I'm Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, or at Ryan Alford. Stay radical.