Right About Now with Ryan Alford - The Week of April 28, 2023 Marketing and Business News: Apple is Developing an AI-Powered Health Coaching Service

Episode Date: April 28, 2023

Key notes from this episode:Welcome to the latest edition of The Radcast! Ryan and Christina discuss the latest trends, policies, and services transforming the marketing landscape. Tune in to hear about Apple's AI-powered health coaching service, Twitter's revamped verification process, and Kraft's claim that mayo love leads to more dating app matches!If you want to stay ahead of the game, join us for insightful discussions and expert opinions. Listen now to stay informed and up to date with the latest news and trends in the world of marketing and social media.Small talkTwitter verification (01:16) RadnewsLast week: The Real Business Behind Show Business with Jesse Palmer, Christopher Sean, Tarek El Moussa, and Marty Smith (05:23)Next week: Cesar Marin (06:28) SponsorGood Ranchers: American Meat Delivered (09:00)www.goodranchers.com Social Media NewsTinder’s verification process will now use AI and video selfies (11:26)https://techcrunch.com/2023/04/25/tinders-verification-process-will-now-use-ai-and-video-selfies/Apple is reportedly developing an AI-powered health coaching service (13:15) https://techcrunch.com/2023/04/25/apple-is-reportedly-developing-an-ai-powered-health-coaching-service/ Marketing NewsKraft Real Mayo claims mayo love can lead to more dating app matches (14:58)https://www.marketingdive.com/news/kraft-real-mayo-dating-app-social-experiment/648299/ Sponsorwww.takeavaycay.com (20:05)Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil phase. You're getting down on your knees. Said it's time for you to get down. Cause now I'm doing what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, April 28th. Unbelievable. 2023, joined by the lovely Christina Yassi, as always. Here we are. Here we are. Saw your eyes on the ones and twos. We're here in a lovely studio here in Greenville, South Carolina. South Carolina, 55 and raining. A chilly spring.

Here as we approach May. A chilly spring. I have a sweatshirt on. If you're watching and you're going, why does Ryan have a hoodie on? I know this never happens. It's a little woman here in the studio. Anti-Ryan, yeah. But it is quite chilly outside.

But still on brand. Yeah, on brand. Still on brand. Got carrying all the brands. I have a vacay. I don't even know what I put on. Speaking of on brands, have you kept your branded verification mark on Twitter?

Yes, I have. It's been in the news a bit this week. I didn't have to pay for it. Twitter was the last space that I got verified without paying for it. Like I think it was last year. This is the worst trade deal in the history of Twitter. I've been verified for about like five years on every other platform. And Twitter finally verified me.

And then they charged. Of course. You get the five months later. Of course. You gotta pay for it. And so I know that a lot of people, a lot of the magazines, a lot of journalists are like boycotting this. Don't want to do it. But I've paid for it. And it's obviously no longer a vanity thing. Might be

the reverse of a vanity thing, but Elon and very rarely, it's always the secret algorithm. Yeah. All the platforms everyone talks about. How do I get the most impact? How do I get it? There's a secret algorithm. It's out to get me. Elon has told you that's the voice of a peak inside everyone's head with algorithm. And Elon's told you, if you pay for it, I'm going to bump your reach up.

Yeah, you get more reach reach i'm going to prioritize but what's odd is there are as of this week i think as of like the 23rd people who have over a million followers have still maintained the blue check mark even though they're not paying i know elon musk has come out and said that he'll pay for some of them so there are some actors like brie larson has kept hers and tweeted about it so it's Illuminati. There it is. Yeah, yeah. The algorithm has a mind of its own. It's actually Twitter GPT. Don't even.

Shut up. I can't even think that. And it's controlling and saying, hey, we can't get rid of their check because something might happen. I don't know. No, sir. But I will say, I just want more eyeballs to see the things that I'm doing.

It's worth the money for me. For the engagement. For the engagement. Because I don't want it to go down. If it was $100 a month or even $50, it would be a little more consideration. But for me personally, I know what it costs to run ads to get the same amount of increase. I couldn't run ads to replace the $12, $15, whatever it is. Yeah, that's a good way to couch it. So that's the way I look at it.

or $15, whatever it is. Yeah, that's a good way to couch it. So that's the way I look at it. I think, look, I don't, again, we've been very transparent about not always understanding, knowing or agreeing with everything Elon does, but I don't think that Twitter's going away. Oh no, I don't either.

And I think a lot of people use it. And I think you're getting a little bit on your high box. I think if you don't, if you want to be that stubborn about it to not get the same attention and reach and all that fine but i just i'm gonna choose my battles elsewhere and like fair pay the money and keep moving and right now it's serving you yeah yeah i get that we'll see but it is interesting i know a lot of people are not doing it be fascinating to see if they stick to their guns but when it starts impacting their pocketbook

if you're a reporter and you get fewer stories because maybe you don't have the reach you start yeah there is those type things come around right if it has no impact on it then who cares but competitive platform going to come out as my question yeah it changed the name to x incorporated like twitter the legal name is now actually x Inc. or something like that. Like he's not going to change. He's not changing the name, the DBA. That's still a little. Yeah.

Well, all his other stuff, like his PayPal, he was a partner in PayPal originally. And before it was PayPal, it was like X Payments or something. He likes to add Tesla Model X. Right. Isn't his kid's name AXQRITUV? I don't know. But I think it's more for money, how you...

Yeah. It's privately owned and not publicly owned anymore, so you can kind of shift the monies around. For sure. And we'll see. But, hey, if you want more reach, pay for the blue check. If you want to... Cheaper than ads.

Yeah, cheaper than ads. There's your practical advice of the day. Got some practical advice coming on the Radcast next week, or this past week, too. Yeah, we did another Best of Business and Show Business. Had some of our favorite guests.

Jesse Palmer. Jesse Palmer, host of The Bachelor. My guy. Cool guy, man. And Christopher Sean who I saw on a show this past week.

He's on You and I was like, I know him. He's on You, Days of Our Lives. He's done several, he's big in the animation voiceover for Batman

and certain things. Oh yeah. Yeah. He's big in the animation voiceover for Batman. Star Wars, Batman. Oh, yeah. Yeah. Star Trek, I think even. So cool guy. Really fascinating interviews. These are kind of the best of each of those. Pulling out the business of entertainment and what's happening there.

Also had SPN analyst. So Marty Smith. If you're a college football person, you've heard of Marty. Good guy. Good insights. And so, yeah, some of the best of the entertainment guests that we've had. The superstars. And so check that out.

Good summary. And we really appreciate them coming on. I need to follow up with a couple of those guys. Next week's a really interesting episode, especially as it relates to we're getting into kind of this alternative wellness space with vacay. Cesar Marin is probably, I'm going to describe Cesar as one of the nicest souls on the planet. I'll start there. So that'll open up.

High praise, yeah. He's an ex-CNN producer for 25 years. Wow. And left the company last year. And left the company last year. And I've been consulting with Cesar for a bit. And I wanted to have him on because he is actually a proponent and really behind microdosing mushrooms. So mushrooms are on all the news now.

You're seeing it for like treatment of Alzheimer's and like depression and all kinds of stuff. And I'm talking about the illegal version, not functional ones. Yeah. And he's been microdosing for six months and he used to, he had a weed addiction. He was smoking weed like every day for like multiple years. And microdosing got him off of weed completely. No other therapy, nothing else. Cold turkey, pretty much after two weeks. Imp weeks. He's maintained that. He's really changed his focus. And he's just trying to really bring it mainstream for what the benefits are and for people to just be talking about it and have a dialogue about it.

Really fascinating discussion. If nothing else, you'll love Cesar. Super nice guy. So down to earth. But a lot of perspective. We talked about his time at CNN, some of his favorite stories, coverage. He's done some really cool shit. Oh, I bet he's got amazing stories.

And so I really hope you'll check that episode out. It will be enlightening on many levels. And no, he wasn't like, we're not talking about getting high on mushrooms. This is my like borderline, non-high getting dose. I don't know all my terminology. Well, I'm back to the vacay coffee. I like that. Non-high getting dose.

Yes, that's what it is. Because I didn't know. I've had to educate myself on the micro dosing. I'm like, what does that mean? well i'm back to the vacay coffee i like that not high getting dose yes that's what it is because i didn't know i've had to educate myself on the micro dosing i'm like what does that mean a little like alice in wonderland yeah kind of stuff yeah but it does have a mental impact but it's not okay 30 minutes later you feel something it's more of an overall mental wellness and feeling over like a long day or a full day over as you take it. So if you have any interest in microdosing or just the impact or some of the wellness stuff behind it, really interesting. Check out Cesar Marin's episode next week. Sad about that. Good stuff. So even though

it's 50 and chilly in Greenville, summer is coming and Good Ranchers, our amazing sponsor, the American Meat Delivered, they want to give you what you've been craving, which is a nice summer steak on the grill. Or if you're like me, the cast iron skillet, because I live that apartment life. I won't air fry it, though. That I refuse. I know that your favorite cut is the New York strip. There it is. But I got to say, for summer, I'm definitely like a ground beef gal.

So that's what I'm most looking forward to using this summer. But every single cut that they sell, they source from local American farms, their hand cut, trimmed and aged to absolute perfection. Again, you and I can speak to this for the whole episode if we wanted to. Good Ranchers is proud to be a trusted source of high quality, all American meat. And they are the way to get the most out of your summer grilling season. And they also have a price lock. And they are the way to get the most out of your summer grilling season. And they also have a price lock. So if you buy now, you keep that price for two years.

Head over to goodranchers.com and pick your box. They've got, like we said, ribeyes, New York strips, burgers, and amazing chicken that comes in little individual wrap packages, which I love. Because portion control. Yep. And all natural bacon, which everyone on this podcast knows I love. Plus, with our code RADCAST, just RADCAST, you will get $30 off, which is an amazing deal. So head on over to goodranchers.com. Use code RADCAST, R-A-D-C-A-S-T, for $30 off your box. Great deal.

We had, it was Sunday night was Good Ranchers Day at the Alford's house. We had burgers and steaks. We had four burgers and two New York strips. I was like rationing the New York strip for myself. Their ground beef is so good. Three pieces for me, half a piece for them. Three pieces for me. It's like when you have a dog and you like eat the dog, like this is all you get.

So now it's a little grizzle on, all right, that's good. No. Well, maybe not. The day's going to come when your boys will All right, let's go to you. No. Well, maybe not. The day's going to come when your boys will be able to out-eat you. Oh, yeah. It's coming fast. When we have good rancher steak, I get out-eaten on the steak. Let me tell you.

When my brother comes home for whatever, it's just, he's an absolute garbage disposal. Yes. And he wants me to send him this. And I'm like, no, order it yourself. Use our coupon code. Yes. Give him some love. It's the proud meat of the Alford family.

Hudson, Clayton, Nash, and Hogan approved. American meat delivered. Yes, goodracers.com. We've got some fun social media news. Tinder has a new verification process that will now use AI and video selfies. This is a little bit creepy. They're introducing an AI-powered photo verification feature to ensure users are who they say they are and not catfishers or bots which is great save first this process requires video selfies as proof as well as a third party partner to manage the verification process

smart it is smart i think unnerving it's a little unnerving but look it's moving fast every company needs to be having something like this. Yeah. Because when you start making both audio and video of people, either existing ones or ones that don't exist, it's going to take it to a whole other level. And we've all been on those Tinder bumble hinge dates where they don't quite look like what they said that they looked like. I had a couple of those. Luckily, they also met Nicole.

Nicole and I met on Match.com. There's a free ad for your match. You should come actually be a sponsor. That's a freebie. The other one's going to cost you. But yeah, like there was a few. It's like that picture was older, wasn't it? Was this when you were 12?

Right, exactly. I saw that was before you got your lips done. That's nice. Yeah. Wow, you've really been working out. But no more. now we're gonna have ai verification everyone's best picture it was so funny here's the thing though photo verified members have a higher chance of matching with other users so like they're also going to play

with the algorithm so your verified users have a better chance of finding love or whatever else you look for on these apps but look all these apps need to get ahead of this. So I applaud them for doing so. And if you're out there and you're using dating apps, just be extra careful. Apple is also in this game. They are developing an AI powered health coaching service. This is brilliant.

The service is known as Quartz, which will help users stay motivated to exercise and manage their eating habits. The project is expected to roll out next year. So 2024, though it may be delayed or shelved, Apple's health app will receive an iPad version this year. beta to exercise and manage their eating habits the project is expected to roll out next year so 2024 though it may be delayed or shelved apple's health app will receive an ipad version this year and an emotion tracker feature i'm going to need that which will allow users to log their moods and compare results over time this makes a ton of sense this is functional use of ai and the

metaverse in a way the way that all realities and certain things like that. So it makes a lot of sense, especially in meditation. I don't, I've tried to meditate. I don't know if I've ever gotten there. Get the Headspace app. It is, I'm obsessed with it. I think I need something like this really. I don't know. My watch tells me to meditate and say, hello, take a moment. I don't do it, but it does tell me. I don't know, man. My brain just doesn't stop like that. I relax. Yeah, sure, sure, sure. Like this morning, like I woke up and I'm usually a pretty good sleeper,

but like I woke up and my brain just was like on fire. Like I didn't go back to sleep, but laid there forever thinking about a hundred things. So I need to meditate. I know that's happened when I wake up and I have slacks and emails from you at 140 in the morning. And I'm like, uh-oh. Someone didn't take a vacay.

I've tried to tame them or time them now. I actually send them in. If you've noticed recently, if you get like seven from me at 9 a.m., it's because I sent them late and I'm like trying. Yeah, that's definitely one of those. So, yeah, the mind of an entrepreneur. What do you do? It's a blessing and a curse more often than not. Our last article is my absolute favorite.

It goes back to dating. Craft Real Mayo claims mayo love can lead to more dating app matches. And what they've done is come up with a campaign called Swipe Right for Mayo. And they took a person with two profiles, and one had mayo in the background of the photo, and one did not. And the photo with the mayo had a 74% increase on matches. Interesting. Mayo lovers. Yes.

If you want to find love, start with Kraft Mayo. I think this is a super fun campaign. Mayo is like such a divisive condiment on its own. It is very. It's either love it or hate it. I don't, here's the thing with mayo for me. I love it. Like you can't have tuna without mayonnaise.

Like you can't have like, that's just me. If you don't like it, then that's fine. But I get turned off a little bit about thinking about what it is. Like I don't like just want it scooped on my plate. Like, that was a good sound. That was a good sound. it scooped on my plate like that's a good sound like splat on my plate like staring at me but blend it into ranch dressing yeah or a marinade yeah and tuna salad chicken salad come on man you gotta have some and it's gotta be dukes

and not craft sorry we're from the south people i know everybody have some. And it's got to be Duke's. And not Kraft, sorry. We're from the South, people. I know. It's Hellman's. Maybe you'll match even more with Duke's, though. Oh, yeah. Duke's should be our sponsor. We have lots of sponsor vendors today. Yeah.

But you got to have it in some certain things. I totally agree with you. Now, I don't have to have it on every burger. Sure. Do I like it? Do I think it probably adds to something? Probably. But I don't.

But chicken salad. Like, certain things, like, you can live without it. And I like it. Dibbled it probably adds to something? Probably. But I don't, but chicken salad, like certain things like you couldn't live without it and I like it. Deviled eggs, all that kind of stuff. But I don't want to necessarily think about the big blob of trans, non-trans, whatever it is. Egg and oil. We're just really grossing people out. They're thinking about, oh my god, mayonnaise. Or making their mouth water.

One or the other. Yeah, it's one or the other. Or like a deviled egg or I think it has mayonnaise in it too, right? Yeah. Egg salad or I don't know, something like that. All those southern salads. some pickles oh yeah heck yeah so we would both get this match yeah we'd I'd get it but I don't know if I saw if I was single and it's been a while don't intend to go back and so I sent a picture with the mayonnaise on the table I don't know if look I would at least bite I would at least be like so curious to know about your love for mayonnaise just to see what would happen.

If you're a guy, though, and a girl, I don't know if the girl's going to go for that. What are you doing? Hey, double entendre? I don't know. Yeah, I don't know. That's what we got for today. Man. Short and sweet.

It is short and sweet. I do want to mention a couple things that I've been hitting on my socials. It's been really, I tweeted this yesterday and then I posted on Instagram. We got a lot of comments on it. It's, it's become really easy to imitate and it's getting harder to innovate. And I think if you're a business owner out there or a person out there and you're doing content, doing different things, think about how you can push the needle, how you can break through, because I think that it's become real easy to follow the herd and repeat trends and certain things like that. So I'm really trying to challenge myself to go yin when the other's yang. And so I think I read a stat

that said for businesses, like if you're starting a business or doing something, literally if you come into a category that already exists, if you're just trying to be better in a category that already exists, you're always fighting on only 24% of the market because 74% is owned by the category leader and you're just fighting over the left over 24%. Yeah. But when you start a new category, like a completely new category, you have a chance at 100% short term and potentially 75% forever and always

if you stay the category king. My friend Christopher Lockhead preaches about this all the time. And I think it's becoming more and more true as I watch businesses start, as I watch people do content, different things. And I'm like, a lot of people are saying that it's like painting the same stuff. And so dare to be different. Yeah. Your motivation speech of the day here on the Radcast.

Dare to be different. New tagline. Yes. I'm going to make search exits that are inspiration greater than imitation or innovation greater than imitation. There you go. Love it. Yes. There you have it.

We need some stickers for laptops. I know. Hey, more merch. We do love our merch. Surrounded by stuff. We are stuff motivated people. I'm going to put it on my lamp over here. Speaker.

Yes. Any final words? No. Get that Good Ranchers. Yes. Go check out good ranchers and of course our official wellness sponsor vacay take a vacay.com alternative wellness that's actually good for you and won't make you feel like shit the next day yeah get some new topical pain creams coming out the cooling gel cream and functional mushrooms. So those will be out in three weeks. Excited about those.

More to come on that. We appreciate everyone. You can find us at the radcast.com, number nine podcast in the U.S. on marketing and business. As of today, we just shuffled around. I saw that. So appreciate all the love out there. Christina, where can everybody keep up with you?

Cry Comedy on Instagram on Instagram Twitter and TikTok there we go I'm at Ryan Alford on all the platforms for Christina for Sawyer we'll see you next time the Radcast to listen or watch full episodes visit us on the web at theradcast.com or follow us on social media

at our Instagram account the.rad.cast or at Ryan Alford. Stay radical.