Right About Now with Ryan Alford - The Week of April 7, 2023 Marketing and Business News: Dunkin’ Staff Mistake Affleck for Damon

Starting point is 00:00:00 I said hallelujah to the 16th oil fields. You're getting down on your knees. Said it's time for you to get down. Cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Starting point is 00:00:28 Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, April 7th, 2023. It's Good Friday here. Good Friday. Yes, it is. Always Good Friday with my good friend, Christina Yossi. But this is Capital G Good Friday. It is Capital Good. Capital Good. Or Capital Good. Capital Good's fun. You know, Capital G. There you go. I love Eastern.

Starting point is 00:00:49 Sorry you're on the ones and twos. Coming here from Social House, the baddest, raddest, coolest studio on the planet. It's a pretty sweet deal. I say so myself. Joined by our friends on the wall over here, the wall of fame of the Radcast. Yes.

Starting point is 00:01:03 They are our guardians. It's going to be increasing in numbers here. We've got some new artwork coming from some of the bigcast yes they are our guardians it's gonna be increasing in numbers here we got some new artwork coming from some of the big stars that have come on the show you need a bigger wall i know you have to expand push this wall just like rotate it out like some people are here monday wednesday friday let's hold on that for a bit before we get steve back in over there you go my dad i pull him out of a semi retirement to come over and build things you know he loves it dad build bar build for it all right son all right i'm gonna smack you with this two by four

Starting point is 00:01:35 we won't let him we'll protect you no so it's easter weekend yes also the masters it is when that combines i have a really sad story. Oh, no. I used to be a single-digit handicap golfer. I was a very good golfer. I mean, like, got down to about a 6.7, 6.7, I think, handicap. And I haven't picked up a golf club in two years. Like, once it's just at a certain.

Starting point is 00:02:02 Well, what happens is when you have kids and companies and a wife, at a certain point, your kids get it. Like I was able to play. There's like this transition period where your kids are young enough. You can still sneak out and play. Cause they're not in every sport yet doing everything. But now, I mean, once that. Your life is not like making sure their life happens.

Starting point is 00:02:24 And like, honestly, I like honestly i i love golf um but you know you just go i'm gonna do this i want you want to do that right and it's just like something has to give and five hour rounds of golf was what gave that's what gave so i now you know watch the masters and go could have been me no I definitely oh god if you knew like when you play golf the difference between like a one handicap amateur and like a pro yeah is like 10 strokes like like it's it's technically one like because they're scratch golfers or plus one two three whatever they are it's it's way more than that. The difference is so like, I have friends that are scratch golfers and I've played with pros and it's night and day. I need you to know you're just saying words to me right now. I have,

Starting point is 00:03:16 I have absolutely no idea, but like the elite of the lead, it's kind of like NBA. Like, Oh, I'm a good basketball player. I go play with NBA player. And you know, yeah, good luck. Like the eliteness of the right hand eye coordination. And I call it the dispersion of the ball. Yeah. It just like when they're not under the pressure of a tournament and they're just out playing their dispersion is like three feet right or left. They know exactly where that ball's going.

Starting point is 00:03:41 And even like a scratch golfer might be 10, 12 feet right or left, which can mean the difference of first cut a rough or going. And even like a scratch golfer might be 10, 12 feet right or left, which can mean the difference of first cut a rough or not. Yeah. And I'm, it's crazy. Anyway, lots of skill.

Starting point is 00:03:52 I mean, it's, it's why it's called the masters. It's probably the hardest game on the planet. The mental fortitude of it too, I think is, you know, every shot,

Starting point is 00:04:00 it's just 18 holes. It's five hours of grind, you know, so much money. Anyway, it's a lot of money. But we'll be watching the Masters. We'll see if Tyra Woods can rekindle the glory again. I'm a Rory McIlroy fan.

Starting point is 00:04:12 I like Rory. Yeah. But Rory and Tyra are like buddies. Yeah, for sure. What's good for Rory is good for Tyra. Fine. I just think Rory's cute. Is that what you wanted me to say?

Starting point is 00:04:22 Is that what you wanted for me? Hey, I like Rory. Rory's like the good guy in golf. How are you not rude for Rory? They're all so nice, too. That's the thing. You watch them and they're really just competing against themselves and not each other. Phil Mickelson used to be a dick. I think he's a little bit, he's mellowed out a bit.

Starting point is 00:04:36 He's not as nice. But he's not as popular on the tour. Fans liked him, but anyway, I've seen him. I've met a lot of guys, but not, not Phil, but I heard he can be kind of a dick, but who knows?

Starting point is 00:04:49 Who's to say? These guys, I mean, you know, they're under a lot of pressure. They get a lot of fans driving them crazy. Right. It's like,

Starting point is 00:04:55 these guys are probably all probably pretty, most people are decent. They just might handle it different. It is funny though, like the celebrities that you just know would be nice, you know, like Matt Damon is one of those. And so is Ben Affleck, and they're in that new movie Air.

Starting point is 00:05:10 Yes. And there's a follow-up. I know we talked about the Duncan ad a couple weeks ago, initially with Ben Affleck because he's a self-professed Duncan lover. He was in the drive-thru. And with this one, the joke of the ad is that Duncan mistakes Ben Heflack for Matt Damon. Matt Damon. Which I think is fantastic.

Starting point is 00:05:29 Pretty funny. It's a cute ad. Even though they really don't look anything alike, though, I just think there's some, I don't know, common. Goodwill hunting. Yeah. Goodwill hunting. Exactly. Just always associated.

Starting point is 00:05:39 And I like both those guys. But they both seem nice, you know? They do. Ben's had his issues, but he's never seemed like an asshole. Right. I mean, there's probably like four guys in Hollywood that would be on my short list to go have a beer with. They'd probably be two of them. Sure.

Starting point is 00:05:53 Ryan Reynolds is up there, too. Reynolds would be number one. Ryan Gosling. All the Ryans, really. Ryans. I think Clooney's up there for me. Just because he's just such an iconic badass. I feel like I've learned something from him. Totally. I hear that. like Clooney's up there for me, like just because he's just such an iconic badass. And like,

Starting point is 00:06:05 yeah, I just, I don't know. I feel like I've learned something from him. Totally. I hear that. Yeah. I hear that. Um,

Starting point is 00:06:11 yeah. So, but the air air movie looks pretty cool. I mean, Jordan's background history on the story behind it. So that was my air. I mean, that was,

Starting point is 00:06:18 I had Jordan posters all over my wall. Like I had, I mean, like so many air Jordan things that I wish I had kept and kept in perfect condition because you know you have a lot more money than I do now. Yeah the things you wish you knew. Yeah like it's uh yes because I had too much geared shoes or anything else and you know I was like the kid though we were not the kids that were like keeping things you know once the Jordans like worn out a little bit I'm cutting grass in them.

Starting point is 00:06:46 Like, you know, like I'm wearing these things out. Yeah. You know, once they got to the next level. And so. Cost per wear. Mine wouldn't have been worth much. But, you know, kind of like all the G.I. Joe's.

Starting point is 00:06:56 That's why you got to get famous. And then it's like. Yeah. We do the shoes that Ryan Alford used to mow his lawn. I know. Hey. Yeah. If only.

Starting point is 00:07:05 We'll see. Get Insta famous.. Hey. If only. We'll see. Get Insta-famous. Yeah, there you go. We'll see how it goes. That's my goal. We got some rad news. Yes. This week we had Dr. Amy Shaw.

Starting point is 00:07:16 Sarger and I. Sarger's on the ones and twos there. And we got to listen to all the foods we should not be eating. As I asked her repeatedly if I could have Doritos or Oreos. Red dye, red food dye. Yes.

Starting point is 00:07:28 The gut determines your mood. The food determines your mood. But ultimately, gut bacteria. Very knowledgeable. And I always tied it back to like, you know, we're all trying to get the best out of ourselves. And it starts with what you eat. That and sleep. I mean, it'd be great every time I turn around. I'm like, sleep with what you eat yeah that and sleep i mean get great every time i turn over i'm like sleep and what she is like the basics it's like no shit but

Starting point is 00:07:49 like yeah right why do we make this harder yes we do all make it harder but dr amy shaw is here to make it um the best and her book why am i so effing hungry? Oh, I like that. Yeah. I like that. So check that out. Dr. Amy Shaw, that released on Tuesday. Next week, about to release a promo on this. My good friend, Michael Hobby, lead singer of A Thousand Horses. Smoke. He brought it.

Starting point is 00:08:18 He brought all the smoke. Number one hit from a few years ago. I didn't realize how big that hit was when I was doing the research. like went blew up blew up like triple whatever the uh gold platinum diamond whatever they are and it was like all over those numbers there you go but michael was cool as shit they have a new album out that i am uh wearing out on my phone with yes it's really good um your kids like it they do like that's a hit dad i'm like'm like, no shit, son. It is. Trained them well. Trained them well. But Michael was great.

Starting point is 00:08:50 Excited about that new album. And, you know, I say this, like, I felt like it was like two guys having, you know, a really wide open conversation. He was so transparent about their journey in the music business and, like, the ups and the downs. And, like, you know, working the restaurant business and like the ups and the downs and like, you know, working the restaurant business and then getting a call and they're on, you know, things are meteoric and the highs of the highs and the lows of the lows, you know, and it's truly like that, that, you know, I say all the time, success is a journey and not a destination. And I think they're kind of their, their journey has encapsulated that. And so I

Starting point is 00:09:24 think people really enjoy it from the business side of music and like just, I don't know, a really good story to hear. So I hope everybody enjoys that. Next week, Michael Hobby, lead singer of A Thousand Horses. Good stuff.

Starting point is 00:09:37 Yes. Going back to the importance of food in which you put in your body. One of the best things, in my humble opinion, to put in your body are good ranchers, steaks, chicken, seafood, seafood bacon which is my favorite and i have three reasons why all of our listeners should subscribe to good ranchers first of all you get 240 of free bacon in your first order

Starting point is 00:09:58 that is a pound and a half of bacon in every box wow which for me is still not enough and i'm not ashamed to admit it. I would call that, I think they say it, but I'd call that unlimited bacon for the year. Oh, pretty much. You know, I mean,

Starting point is 00:10:11 even at the Alford house where the Alford boys eat like, you know, two pounds of bacon every Saturday. It's, that's a, I'd call that unlimited bacon for the year.

Starting point is 00:10:21 Exactly. There you go. And you can lock in your price to avoid meat inflation. Meat inflation, to combine that word. Every subscription gets a price lock guarantee, which is phenomenal, especially in today's economy. I tell you, look, I've been, you know, until I started ordering and getting good ranchers at home. Yeah. I saw this firsthand, like literally I go have, I get steaks or something. I'm like, okay, a couple of steaks, 25 bucks, whatever. And like the next week it was 47. I'm like, what the hell happened?

Starting point is 00:10:49 Right. And then you're, then you've got to stand in the grocery store and figure out, well, what is actually the, the organic or the like no antibiotics. And you know, by that point I'm like, all right, tofu it is. Yeah, exactly. So not anymore. Lock it in. Yeah. And then it's, number three, you've enjoyed the highest quality meat in America. Plus, with our code RADCAST, just RADCAST, you get a bonus $30 off of your first order. Yeah. I can't stress enough for people like the convenience that this has become because it was always a lot of angst between my wife and I about the grocery list because I didn't trust her to pick out the meat. I'm just going to be honest.

Starting point is 00:11:26 She's really good at a lot of things, but picking out the meat is kind of my job. Sure. But I don't really want to go to the grocery store every time. Right. So now it's just on the front porch. We stack it. It's flash frozen in the freezer. Amazing.

Starting point is 00:11:38 We want a steak. We want a burger, whatever we want. We pop it out. It's all by the time you get home. Exactly. And steakhouse quality right to the door and the portion sizes are perfect like they're just all pre-packaged individual individual chicken breasts fillets all that good stuff yes give our give a shout out to our good friends

Starting point is 00:11:57 and ryan alford and radcast approved the good ranchers good ranchers. The Good Ranchers. Good Ranchers.com. Good Ranchers. The official meat delivery company of the Radcast. Of the Radcast. Yes. And Christina Yossi. Yes. It's got a resounding yes

Starting point is 00:12:13 from Marshall as well. So we got some Snapchat news, which feels very contradictory because Snapchat feels like old news, but they have safeguards now around its AI chatbot. We have a lot going on with AI, which we'll get to more of that in a moment, but they have safeguards now around its AI chat bot. We have a lot going on with AI, which we'll get to more of that in a moment. But they've added an age filter and parental insights to its AI chat bot after it was found to be responding in an unsafe and inappropriate manner to children.

Starting point is 00:12:37 Wild. Yeah. You always know guard your kids and guard yourself from human predators, but you don't think about a computer having a dirty mind or being inappropriate. Yeah. I mean, there was an article this week, you know, down the same path that like a guy had like, you gotta, I mean, you gotta start to question like how stable or how stable they were to begin with. If like the, you know,

Starting point is 00:13:02 Chad GBT throw him over the cliff and he was already kind of, he was like there already, you know, it was like the you know chat gbt throw him over the cliff and he was already kind of he was like there already you know it was like the last i mean right right it's like right was it a jump or a fall man i don't know jump or a fall but it's it's still scary if there's not some limitations yeah you know some level of of moderation, including moderation. Yeah. So, you know, I don't know where it's all going to end. I mean, I think it's as good a time as any to bring it up. You know, freaking Elon Musk coming out, wanting people to kind of pause for six months on development. Right. Right. And I'm like, he saw something that scared him. Yeah. You know, that's where my mind goes. Like how powerful it all is. With all that said, it's really powerful software. I went down the rabbit hole the other night with chat. I am a founding member, or whatever the hell you call it, on the list for their pre-releases. Chat GPT-4 and doing just some tasks,

Starting point is 00:13:58 it really does help research and take some steps out of what we would normally do. I was going to say, it just makes everything faster. Yeah. It still needs a human, like, it's amazingly close. Yeah. It still needs some fine tuning. I think if you start throwing your blog posts and different things out there that's exactly what they write. Yeah.

Starting point is 00:14:20 It'll come, it won't come off robotic or like that you would, I don't know that the average person would just go, oh, that's definitely AI. But there's something a little. But it still needs like an intelligent human behind it. A little mechanic to it. Sure. And so, but it has a lot of potential. And I think no matter what your field is, I would be, you don't want to get left behind in this. I think it's, if your peers are using this as a shortcut to do things faster and or better than you, that's a problem in anything you do.

Starting point is 00:14:49 Yeah. So if there's a tool out there, it's kind of be like, you know, if you worked at a restaurant and suddenly a new pasta came out that cooked, that tasted exactly the same and it was it cooked three times faster. Right. OK. I was like box pasta right as opposed to making somebody's listening oh no it's got to be homemade pasta i mean i get it there's like an innovation like and you're not using it you're gonna get left behind store bought is fine whole joke i mean macaroni and cheese if that simanola formula and the noodles that i make for the boys i mean i make my mac i mean no craft at our house but joke sure we should have stock and i don't know if i might have it in my portfolio but craft stock uh should be the offer family for the amount of mac and cheese eaten uh it's only in like one of our sons i won't name him to call him out only has four food groups

Starting point is 00:15:42 and i'm not talking about groups, but four foods he eats. Mac and cheese is one of them. Mac and cheese, chicken nuggets. Nope. Really? Mac and cheese, cheeseburgers, Pop-Tarts. Everything on Dr. Amy Shaw's list, except the burgers are natural, thanks to the good ranchers.

Starting point is 00:16:01 And one of the candy. Okay. That's it. Your son is Buddy the Elf. Yes, he is one of the candy. Okay. That's it. So your son is buddy, the elf. Yes, he, he is buddy, the elf and surprisingly thin and, uh, in shape and a pretty athletic. So I don't know how, uh, and it's not from a lack of, uh, beating. I mean, um, it coursing, uh, we don't beat them around the office just a a little bit just just just hard right right right uh this next article youtube will live stream all six coachella stages across both weekends this is brilliant uh youtube announced that it will be live streaming all of the stages for both weekends

Starting point is 00:16:38 viewers will have access to exclusive merch and backstage pre-parties, as well as sets on repeat after the night's final performance each day. Look, I mean, you have a moment in time you're doing something that's obviously at its best if you're there. Right. But you're doing it. And so why not share that with a broader audience in as immersive an experience as possible possible and you don't have to

Starting point is 00:17:06 use a porta potty yeah exactly you don't have to worry about what stuff you walk home with or leave or whatever you get out of coachella i don't know it used to be on my bucket list and then i watched a bunch of like vloggers who were like yep this is the line for the bathroom and i was like i wasn't meant to go to coachella three miles long i. But I'd watch this. I'd watch this. But you can get the experience at home and they're making it immersive and adding the layers of the technology. The technology's there. I think if you're having an event of any sort, just about, there should be some kind of live interactive component. Totally.

Starting point is 00:17:41 Especially if you have a broad enough audience, you know, to where you can bring that experience. You get further brand reach. It's good for everybody. Like all these events have markers and reach and frequency tied to them on some ad level or something or sales. And so the more people, the more eyeballs and the more experience you can get out there, the better. So. And they're contracted through 2026 with this yeah and they're leaning into their own technology yeah so true there you have all we got for social media updates onto our marketing uh coca-cola partners with on a food centric campaign uh coca-cola unveiled a new global campaign this past monday on focusing on interpersonal connections created when people share a meal. The campaign is called A Recipe for

Starting point is 00:18:28 Magic and combines the feelings you get when you eat with your friends in that community setting, which I think is smart to not just have it be Coke-centric. But, you know, if you're going to have a meal with friends... Do you like Gigi? I do like Gigi. Yeah. I just think she was pretty attractive. She's kind of

Starting point is 00:18:43 ventured into a space. I think so much of it's trending. I could have a whole podcast on fashion. I think it's the fashion thing. Like she's trended away from maybe the fashion style that I generally think catches my eye. Yeah, yeah, absolutely. I hear that. She's a little alternative.

Starting point is 00:18:59 But, you know, Coca-Cola leaning in, this whole new pure magic is like their tagline. And, you know, I kind of always liked some of the simplicity of the earlier campaigns. Yeah. Yeah, magic. It's Disney. It felt a little bit of a copycat. I do love my Disney. Yes.

Starting point is 00:19:21 Good transition there for you. We could start doing a Coca-Cola versionola version oh that's not a bad idea i mean i need all the help i can get on this stuff bring in a sponsor yeah um but this this is also going to this campaign is going to support approximately 750 market relevant influencers and chefs so food centric campaigns. I guess it's not necessarily Coke recipes. Right. No, it's not like, you know, a Coke meat rub or something. No, no.

Starting point is 00:19:50 Pepsi and milk. Only Pepsi would do something like that. Silk. Rebuke it, Lord. Coke and milk. With a C. Silk with a C. Kilk.

Starting point is 00:20:00 Kilk. Or kilk. Man, not bad. Not terrible. It might work. Mocha cola. Yeah. I mean, I kilk. Man, not bad. Not terrible. It might work. Mocha cola? Yeah. I mean, I like it.

Starting point is 00:20:08 I just like it. I like to see some recipes with Coke, though. You know? It's got to taste better than that Pepsi. And then next up, Clinique heads to music festivals with their immersive hub. The campaign is called Protect Your Glow. It's a sunscreen campaign. It kicks off April 14th with the Clinique Hydration

Starting point is 00:20:25 House pop-up in Indio, California. This is in an attempt to kind of like connect themselves with Coachella without officially saying they're an affiliate because they legally can't say that, but it runs during the two weeks of the concert. And this is specifically to target Gen Z because again, Clinique is one of those brands that you associate with your mom and your grandma and like that lipstick that's the bottom of somebody else's handbag and not the brand that Gen Z tends to go for. Ding, ding, ding, ding. It's called borrowed interest, folks. So when you have the Super Bowl, you have the big game sale because you have a lot of people interested in the game. So if you're an electronic store, you have the big game sale because you have a lot of people interested in the game. So if you're an electronic store, you have the big game sale. So you get TVs.

Starting point is 00:21:09 This plays right in the alley. They're trying to get to a younger audience. You have this huge event going on. You can't buy or don't want to buy sponsorship, but you can align with the dates. And it's so big and on so top of mind, you're getting borrowed interest. You're getting shared circle of influence. This is in the big boy marketing playbook. You know, this is what big brands do. This is what they do really well, sometimes covertly, sometimes directly. Directly would be, okay, Toy Story's out and we sponsor them on our McDonald's Happy Meals. That's a direct partnership. But here, they have an ability to tie into these dates with this audience. And they know that this is the frame of mind that they're in for this event. And they're trying to tackle an

Starting point is 00:21:52 audience that they've had a difficult time getting, you know, perceptive to their products. Yeah. So really smart and borrowed interest. If you aren't doing it, into it you just it's the way i mean it's really what makes things viral in a way well i mean it's a virility right starts with borrowed interest a lot of times this is kind of a tangent but clinique has a lipstick called um black honey and it went viral on tiktok like it it's from the 90s it was used in lord of the rings and it went viral and you cannot find it anywhere now there are dupes for it and I think it's very very smart for them to come back and really lean into Gen Z because people are talking about it now even if they're not buying more than this one product

Starting point is 00:22:35 there is that yeah buzz around it a little bit the irony of this is you know Clinique's always been an in-store brand and you know D2C's been so huge with all these one-off brands that have kind of come out of nowhere. Yeah. So it's interesting to see, you know, a historic brand like Clinique in this space having to kind of play and delve into these channels in the way that a lot of D2C typically does. So, hey, you got to come and play on their terms. Yeah. So it makes sense. This last article is my very favorite, which is why come and play on their terms. Yeah. So, makes sense.

Starting point is 00:23:08 This last article is my very favorite, which is why I saved it for the end. It is the Toyota ad and how they used their new GR Corolla to animate an ad without any VFX. Did you get a chance to watch this commercial? I did. This is phenomenal. Yeah, I couldn't really believe it. I watched it like two or three times because I was like, there's no way. But Toyota launched its Metalmorphosis campaign on March 8th to promote the new Corolla Performance variant.

Starting point is 00:23:28 The director, Toby Pike, and his father, who's an engineer, worked together to achieve the no VFX concept by utilizing a car-mounted camera to animate stills fixed on the track's barriers. Yeah, you need to go check this out. Go to our good friends at The Marketing Dive. We get a lot of marketing news from there. Check it out there. You'll see it if you look up Toyota GR.

Starting point is 00:23:48 I want this car. It was cool. I watched it a couple times, too. I was like, I first didn't know how they did it, then I kind of got it. Yeah. But very high tech. It's like stop motion. It's so cool.

Starting point is 00:24:01 It's interesting, too, for Toyota and their brand. It's so cool. It's interesting, too, like for Toyota and their brand, you know, obviously the reliable car household. And they've been in this doing these performance things. I mean, someone's going to DM me and go, they've been doing that for 20 years. Sure. Like, OK, yeah, if you bought a Supra for 100 grand like 20 years ago. Yeah. But on the Corolla level, probably the last 10 years, 10, 12 years, maybe in this performance space, leaning into a younger audience.

Starting point is 00:24:24 So really cool. Great ad. Anyway, check it out. Highly encourage it. I do. It was very cool. Worth a watch. Sometimes I'm like, eh.

Starting point is 00:24:33 No, this is when I was like, I would post this on my Facebook. Radcast worth a watch. WAW. There you go. Put that on a bracelet. Yes. Love it. WAW list.

Starting point is 00:24:43 We're just going to create new acronyms all the time. Here for it. One more thing we have to keep up with. I can do that on a bracelet. Yes. Love it. The WAW list. We're just going to create new acronyms all the time. Here for it. One more thing we have to keep up with. I can do that. A spreadsheet. Very good. That's all we got.

Starting point is 00:24:52 It's a good Friday. Hope everyone out there has a great Easter weekend. And any big plans? I'm going to the beach with my family. Okay. It's the first time my brother's been not at training on that weekend. And it's also his birthday. So some family time. Very good. Yeah. It'll be family time with the Offords, like always. Bunch of

Starting point is 00:25:11 dudes. The dude farm and Nicole. For Sawyer on the ones and twos, Christina Yossi, I'm Ryan Offord. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford.

Starting point is 00:25:36 Stay radical.

Right About Now with Ryan Alford - The Week of April 7, 2023 Marketing and Business News: Dunkin’ Staff Mistake Affleck for Damon

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