Right About Now with Ryan Alford - The Week of August 11, 2023 Marketing and Business News: Why Podcasts Become A Source For Reliable News Coverage

Episode Date: August 11, 2023

Welcome back to the latest edition of The Radcast! In this week's edition, we're diving into the thrilling world of PepsiCo's Flamin' Hot Put and their exciting 'Fast & Furious' auditions. But that's not all - we'll also explore why podcasts have become the go-to source for reliable news coverage, and more! So grab a seat and get ready to be blown away by all the latest business and marketing news coming your way. Don't miss a single second - stay tuned!Small talk PepsiCo’s Flamin’ Hot Put t Fans in Stunt Cars For Hair Raising ‘Fast & Furious’ Auditions (01:56) https://adage.com/creativity/work/pepsicos-flamin-hot-put-fans-stunt-cars-hair-raising-fast-furious-auditions/2508956Why Podcasts Have Become a Source for Reliable News Coverage (04:00) https://www.adweek.com/partner-articles/why-podcasts-have-become-a-source-for-reliable-news-coverage/?itm_source=site&itm_medium=Hero&itm_campaign=aSponsor (05:22)Vaycay: Premium Wellness Products Delivered Straight to You in the USWebsite: www.RolloffthePain.comPodcast: www.thevaycaypodcast.com RadnewsLast week: Alex Urban | Founder of Pele Crystal JewelryNext week: Devan Kline - burnSocial Media NewsInside TikTok’s Out-Of-Home Marketing Approach As It Expands Further Beyond Mobile (10:46) https://adage.com/article/digital-marketing-ad-tech-news/tiktoks-out-home-marketing-approach-it-aims-beyond-mobile/2508931The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home Social Media HolidayAugust 11. National Sons and Daughters Day #SonsAndDaughtersDayAugust 12. International Youth Day #YouthDayAugust 12. World Elephant Day #WorldElephantDayAugust 13. International Lefthanders Day #LefthandersDayAugust 14: National Financial Awareness DayMarketing NewsHip-hop and Advertising-How The Music, Style and Influence Transformed Culture and Marketing https://adage.com/article/marketing-news-strategy/hip-hop-and-advertising-how-music-transformed-culture-and-marketing/2508271Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab https://www.marketingdive.com/news/taco-bell-DoorDash-order-taco-tuesday-giveaway/690231/ (18:05)Elon musk says semantic search is coming soon to X (20:32) https://www.socialmediatoday.com/news/elon-musk-says-semantic-search-coming-soon-x/690058/Sponsorwww.takeavaycay.com and www.thevaycaypodcast.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th now it'll fit you time. You're getting down on your knees. Said it's time for you to get me now. Cause I don't miss doing what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, August 11th, our weekly marketing and news on your number one marketing and business podcast in the U.S. What's up, my friend, Chris Hansen? What's up, man? How are you? I'm good. Happy Friday. Just ready to drop the news, baby. The number one. Missed it last week. We're at a trade show. I'm rocking the vacay polo today. I haven't

worn like a polo shirt. I wear t-shirts and jeans. I've got my vacay polo on. I'm feeling jazzy. I love it. Yeah, you got to work once in a while. We got to go to shows once in a while. We can't do podcasts. I know. Last week missed, I think, my first not doing the news episode, maybe in three years. It felt a little weird, but it was good. We got to play an episode of Sean Whalen, one of my favorite episodes, Lions Not Sheep. I said it last week. I don't always agree with everything Sean says, but I sure as hell believe in his approach and his just foundational chutzpah to put it out there.

Hope you enjoyed that. And of course, we're talking news today, baby. How's Miami? It's beautiful. That's actually cooling down. I don't want to say cooling down, but we've had a breeze lately. So that good i'll take what i can get i'm ready for my september visit waiting for the humidity to cool off a bit so i'm not like a walking sweatball it's a steam room outside right

now oh yeah absolutely steamy steamy in south carolina as well you are wet the first article that hit the radar this week, sometimes things seem self-serving and sometimes they are, but this did hit the radar. And the article comes to us from ad week. Why podcasts have become a source for reliable news coverages says audiences are turning away from traditional news sources due to sensationalism and extreme viewpoints in broadcast news and declining trust in printed media, podcasts have seen a 45% increase in downloads around news and reliable coverage.

Not surprising, my friend. Not at all. We've talked about it before. When you're watching the news, I turn it on and like the moment I do it, let's see what's happened locally or whatever. Whether it's local news or national news, I can feel the spin doctor. Yes. Whatever it is.

And it's both sides. There's no one safe in this lashing. No, no. The only time I think I've got the news on is if I'm in a hotel and it's like you said local or national maybe because we're marketing guys it's so blatantly obvious to us but just gives me kind of an icky feeling yeah i just can't i can't take what you're saying serious even if you're making a good point when i feel like you're completely spinning it. Yes. And it goes both ways.

God, it's like even Fox news now, man, it's so obvious like some of the shit they do. And I'm, I consider myself an independent, but I think some of my businesses, my business leanings and beliefs probably go right.

Some of my my personal beliefs. But I'm squarely in the middle as far as I don't wave a banner or a flag for either one. It's more just fundamental beliefs. But damn, even Fox News fucking drives me crazy. It's like... It's too much division.

It's just negative all the time. Yeah, exactly. I'm just tired of it. So I just choose to not participate. But it goes on to say, listeners seek unbiased and factual information from news podcasts, valuing authenticity and trustworthiness. News podcasts provide diverse perspectives and detailed information, leading to engaged, leaned-in audiences who often listen to multiple episodes consecutively. We would be just fine if they replay the Radcast consecutively.

I would love that. Because, look, everybody needs their business and marketing news. You don't want to just hear about, I don't know, the next earthquake. What's the, you have a go-to show besides, obviously, the Radcast? Not really. Actually, Patrick, Ben, obviously, the Radcast? Not really. Actually, Patrick, Ben, David, Valuetainment, I like them a lot. Obviously, he's a business guy, so I think he's – I can't take Newstaster seriously.

It's like that's all you've ever done. You're an actor. I want to hear from real people that are just like doing this for no motivation, someone that's not sponsored by Pfizer, ideally. Yeah. And it's funny you say the actor thing. There's a few local guys in both in New York and then even around here that some that I love that are good guys, good people. And then there's a few that I've met that it's totally like they're an actor.

Exactly. Like you said. And some of them don't ever turn it off. Like they're a lot of them eat them. Like, dude, just shake my hand and act normal. You're not selling me. You're not reading a teleprompter right now. Like chill. Yeah.

Is there a teleprompter behind my head? Yeah. While you're talking to me, telling you scripted. Exactly. It's uncomfortable to watch now because it's so inauthentic. Yeah. Yeah. I don't believe. That's's this thing that's the scary thing that's why everybody's everything's going to hell no one knows what to trust what to believe it's we're gonna need the robots ai is gonna have to be the one to feed us the news so that it has no slant whatsoever like

non-biased yeah no motion yeah no motion just bullet points today it rained 1.4 inches there was absolutely no car hex and no issues but it did rain 1.3 i'll take that give me the data so instead of the weatherman like blowing acting like he's blowing sideways with people walking next to him the canoe in six inches of water. I do. I think at this point, people have seen clips like that at the behind the scenes and they're like, okay, this is all kind of sensationalized. If it bleeds, it leads. That's how it goes.

It is all that. That's almost why I don't watch the local news. It's like a tragedy, someone died, or how bad the weather is. I can tell you. I can script it. I said to someone yesterday, when's the last time you saw a positive? Like, some guy rescues puppies. And I follow pages like that.

There's one called, I think, Tanks Good News on Instagram. It's feel-good stuff, where it's like, all right, I like this. Give me something to make me feel happy about. There's some goodness. Our next article also comes from Ad Age. Yeah. There's some goodness. Next article also comes from at age. PepsiCo's Flamin' Hot puts fans in stunt cars for hair raising fast and furious auditions.

The campaign drew 10,000 hopefuls over many months, but only one took home a Fast X inspired card. Are you a Flamin' Hot kind of guy? I'm not. That sounded weird. i'm definitely not not a big flaming guy prefer a little bit more mild taste yes i could go a few different ways but flaming hot the brand do you like flame you like hot stuff like Like chips? Flamin' hot? No. I like flavor and a little bit of, if it has a little spice, but no, I can't. I just taste hot. Yeah. All right.

I like certain things. I think they've gone a little overboard. Yeah. I'm not going to drink. They had a Mountain Dew that was Flamin' Hot. I kept trying to find one to taste it on the radcast and couldn't find one locally but the i guess pepsi i'm imagining this might be their mountain dew because mountain is part of pepsi so i don't know if like it's all part of the same thing or pepsi's come out flaming hot i just don't you're trying to

drink something like your whole throat's on fire i just don't know why that's fun that's not appealing to me like if it's on food, hot sauce, sure. But like, I don't need a spicy beverage. I'll say this from a branding standpoint, though. The tie-in for Pepsi and Flamin' Hot, Fast and Furious, like it all plays into this machismo brand. Oh, I can eat the hot stuff. Oh, I can go fast. So it's a nice brand play.

It makes sense. And 10,000 hopefuls. I'm like, where do these people come from? They're sitting around waiting for like these kinds of contests and stuff. That's what I literally thought when you read it. I'm like 10,000 people. I've never heard of this campaign.

That's where I'm like, where is this even? Like, where do these people hear about this? Yeah. I never got into the Fast and Furious franchise though. I have not watched a single one of those movies If someone's listening is going to DM me Ever? I'm going to get DM'd

You've fucking seen one of those movies man They're awesome Yeah I haven't I don't know You're missing out dude At least the first three I definitely was a fan of Okay

But I don't know They're on like seven or eight now I don't know You like Vin Diesel? I can't particularly say he say I'm a huge fan. But, dude, I remember, I think I was in middle school, and it came out, and I just thought the cars were so cool. And I just was into it. God, they made a lot of money on that franchise, though.

A lot of money. Your whole career gets made by that sort of thing. You take on its own persona. It gets popular, and then you get 1 get 1200 sequels and action figures and everything else you talk about marketing machine like that whole thing yes when something takes off and has that kind of arms and legs to get into other things and just here's the perfect example pepsi's tying into that they're getting a pretty check from all that integration and then they get more awareness for the next movie borrowed interest baby compounding just ride the compounding borrowed interest all the ryan

offer marketing playbook but even pepsi does it it's the largest brands they must have sold they saw what i did for coke 15 years ago no i'm I'm kidding. I actually like the CMO of Pepsi a lot. I'm forgetting his name and I feel bad, but he's a really cool guy. Their marketing, I think, is better than Coke's. I agree. But I like Coke, the product, better. It is what it is. You're either a Coke or a Pepsi guy or a girl.

True. Or they or them. Don't even go there. Flaming hot. I'm going to jump to the sponsor of the day, which is vacay. Always. We've got a couple of new products. Been talking about.

I used this before I came into the studio. No shit. My tennis elbow. I worked out pretty hard. The old man went hard today, Chris. And my tennis elbow was flaming up and you got to cool it off with the CBD. Full spectrum roll on about four times stronger than anything else on the market. 4,000 milligrams. Peppermint scent. You get the cooling effect

and then you get the numbing effect. I'm in the numb zone right now. It's numbed out. I'm in pain-free sitting here working hard on this show. Luckily, I didn't have to do any curls while I was sitting here. I'm definitely going to throw some on my neck later. I did a little back workout yesterday and I'm feeling a little tense. So I'm definitely going to be utilizing that. Get your masseuse to rub it in. I know. But Jennifer, help. If you've been looking at my stories, you've seen the latest, the greatest

are mushroom gummies. The mood-boosting mushroom gummies. I'm holding a limited edition version that's not even hit the shelves yet. It's strawberry. Right now,

we've got pomegranate and lemon available at takeavaykay.com. That's V-A-Y-C-A-Y, the only way to take a vacay. And, yeah,

getting some good reviews. The natural way to relax, Chris. It calms you down. You still have a good day, but you're not in outer space. That's the key. That's what we're all about. Yep. Said it earlier, like enough of the ingredients that you feel it,

but not too much that you get the anxiety or the issues that come with it. So we recommend half a dose of one of these guys. You'll thank us for it. Relax you in a natural way. TakeAVayK.com. Learn about all of our products. We've got some new videos coming up from a podcast episode we recorded. Talking more in depth about the ingredients.

So you can also listen to that podcast that Chris and I do. The Vacay Podcast, V-A-Y-C-A-Y, on Apple, Spotify, Google, Amazon, anywhere you're listening or choose to listen. And if you want to just bump around and listen to the show four times, but on four different platforms, we won't hate you for it. It helps our numbers. We got to get those ratings up, baby.

Got to. Got to beat out the traditional news. We're coming for you. Yeah, exactly. Fox. Traditional news isn't going to talk about vacay. No,

they will not. They'll sell you some veggie fruit capsules, maybe, but no vacay. That's right. Shit that doesn't work. We're taking the alternative out of alternative wellness at vacay. That's right.

On the Radcast, last week we had Alex Urban. If you're in e-commerce, you're trying to get ahead, go listen to that episode. All the shortcuts, the blueprint. He's an amazing guy. He was the former chief marketing officer at Lion's Not Sheep. He took them from $60,000 in revenue to $20 million in revenue. It's huge. True genius in the space and very down to earth. If you haven't seen, that's going to be an evergreen episode. A lot of what he talks about. We had a really nerdy conversation, Chris. It was two marketing dudes getting geeky a little

bit for a second. Had to bring this back in. I like that. I like that. He was awesome. Good guy. Now the founder of Pele Crystal Jewelry. Go check that out. Got some crystals on there, man. I'm like, the crystal thing. Spencer Pratt's a good friend.

Spencer and Heidi. They've got Pratt Daddy. And we've helped them with some marketing stuff. And they crush it. This guy's in, do we need to be in crystals or something? I think we do. I have some sitting right behind me. And I know some people in the business that do very well, like you.

And maybe we need some vacate crystal collection. It plays, right? The vacate crystal collection. I think it does. It brings the chi. Some bracelets, maybe. Yeah. Balance your chakras. I could put some in. Maybe get it does. It brings the chi. Some bracelets maybe. Balance your chakras. I could put some in.

Accessorizing. AP could put some of our crystals in there. Vakay AP collab. We're ready for it. Holler at us AP. Give us a call. We're ready. We'll let you have first dibs before we even hit the market.

Next week, Devin Klein. we're ready we'll let you have first dibs before we even hit the market yeah but next week devin klein he is the founder and ceo of burn boot camp hey talking legit dude he was intense and awesome and i still i told him i was gonna go work out at the gym i haven't done that yet i need to go get a burn in you're reminding reminding me. Have you seen their stuff before? Burn boot camp? Like that blue logo and stuff? It's gotten pretty... I haven't seen it. It's going to be one of the faster boot camp places.

I would imagine there's got to be one in Miami. Oh, for sure. I just haven't... There's a Barry's across the street, but I've not seen... Oh, yeah. Barry's boot camp. That was New York where that started. Barry's is pretty. That was New York. Yeah. That started. Yeah. Cool.

Yeah. But Devin's crushing it with burn bootcamp. He's a good marketing guy as well. Enjoy talking with him. That's next week. And we'll be heating up with new guests. Cameron, my new assistant is about to be rocking it.

She's going to be bringing in all the big timers. She's sitting here like looking at me like I'm going to kill him. The pressure's on, baby. No pressure. Yeah, no pressure. Yeah. Keep tuning in to your number one source for marketing business news. Thank you on Apple Podcasts. We appreciate it. We had over 700,000 downloads in July. We're kicking off August hot. July. We're kicking off August hot. So stick with us. We appreciate it. In some other news, I like this. I love it when digital brands use traditional media. Inside TikTok's out-of-home marketing approach as it expands further beyond mobile. The social media platform has partnered with several digital media networks to push large and outdoor digital campaign. It's so fascinating to me as much as like we think everything is online, but we still live in IRL in the real world.

So driving around and doing shit and outdoor boards still work. People reaching frequency, baby. You reach people. It's the thing that they see. They're driving every day. They still work, people. Reaching frequency, baby. You reach people, it's the thing that they see. They're driving every day. They still do billboards. You make an impression. And even TikTok.

TikTok's gone mainstream when they're on an outdoor board. I mean, I feel like they're making a run at YouTube. Oh, for sure. YouTube's almost like another stratosphere. It's a staple in everyone's rotation for sure but what tiktok is doing is they're carving out it's kind of i did the my whole piece on thread lightly with threads threads will never be a mainstream mainstay app i don't think it'll go away i think there's too much money involved and people use it dabble it'll get its own specialty uses but it's not going to be the

mainstream like top three app like instagram like facebook and now what you know what tiktok's done is they're carving out a seat at the mainstream and not just a contemporary kids app or something it's right it's way bigger than that and and when you start running outdoor boards that's my heart my heart like sings a little bit because i'm like because people had to go traditional media is dead traditional media unless people are dead it's not dead because people are still driving around now the newspaper is dead on the online because i'm not going to buy the newspaper because i can get my news source somewhere else but as long as i'm still driving around and there's signs on things and messages. Very much alive.

Yeah. I drove by a bus stop yesterday and the ad just said, boring ads still get attention. And I looked at it, I read it, and I'm like, all right, proof's in the pudding. They're right, they got me. I posted on LinkedIn today

because a girl posted an article, like, I forget what it was. And I made a response. I'm like, look, we've been trying to convince ourselves in the digital age here that awareness doesn't matter. That you can just run an ad with an offer and a deal and people will buy it. But if people aren't aware of you, they don't have intent and you haven't built a relationship with the brand or familiarity. And that takes reach and frequency. Reach the number of people that see your message.

Frequency how many times they see it to build and push people down. Whether you want to call it a funnel, a cycle, whatever the hell you want to call it. I don't care what your mechanism is. Awareness matters. And this is what TikTok's doing. They know they're getting more mainstream, but they want it to stay in your head. They want you to go, oh, there's TikTok. Okay, I need to get back in the app. And they get more reach and frequency and an out of home presence and getting just people that aren't online all the time because they've got that capitalized they've got that the 13 to 27 market like those people are online but as they try to move into that 35 to 65 range i mean that's a big range but you got to hit them where they are yeah now they might be on their

phone texting and driving that's another problem But none of us ever do that. Especially me. Never. Never. That's just scary though. You know how many people are doing that? Like I was like driving this morning into work and I was like,

there's six people on their phone. I'm like, how are everybody not bumper car? Dude, you're on the interstate and you look at the car next, you're going 80 and the guy's staring at his phone.

You're like, good Lord. I don't know how it's not bumper car central. And we're yeah i do it sometimes i'm but i'm like but i'm really good at it chris i'm not worried about me i'm worried about everybody else exactly right it's never going to be me it's everyone else that's the problem but i admit to doing it and none of it's okay but i don't i like to think i'm not that guy that's going through a busy intersection and like what he clearly the one time he should pay attention i've seen dudes swiping on tinder on the interstate and i'm like can you not

wait to get home buddy clearly not swipe left literally i've gotten a lot better about it is right or i'm married i've been out of that game for a about it is right or I'm married I've been out of that game for a while is right or left good is right or left yay or nay right is yay okay

left is nay which I'm not even on it but I had my time no more tinder for you college you graduated no

the better abs yeah there's better ones out there now a little more exclusive. Farmers. Farmers only. Farmers only. I knew you'd make it up on there eventually. Look at that tree in the background.

You're a good farmer. Find me a nice farm, girl. It would be perfect for you. Go grow my own food. All natural. Oh, boy. I just looked at the national to get to some social media holidays here today's national sons and daughters day i'm like my kids get it's national sons day every day around our house like i mean those kids don't need anything else what else like sons and daughters day is it this is like the most woke day of all time. It can't just be sons.

It's got to be sons and daughters. I'm surprised it's not two separate days, honestly. I think you're 99% sure there are separate days, but they had to combine them too. So they did a combo day too. This is Hallmark, man. Hallmark's planning this shit. They want us to buy another card.

I'll be damned if I buy my kid another card for son's day. Yeah. Spoiled rotten. They don't need that. They go to Dave and Buster's every week. Every week is son-daughter week. Dude, it's legend status at the Offord House. I'm waiting on my gold card. Dave and Buster's should be listening. They should be sponsoring this damn show.

Yeah, they should. Chris, you've been there. You've seen that bill rack up. You know what I'm talking about. I've seen that bill rack up. You know what I'm talking about. I've seen you run it up. You guys go in on mission, and it's no joke. You're a competitive family. I respect it. Yes.

The 13th is International Left-Handers Day. Some of the shit that gets celebrated is dumb. Yeah, it's dumb. Anyway, finally today, Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab. Taco Bell is teaming up with DoorDash to pick up the tab on taco orders

placed with participating Mexican food vendors on an upcoming Taco Tuesday. It follows the chain's successful petition petition or petition to pressure taco john to relinquish the taco tuesday trademark which they successfully have done they can now talk about taco tuesday thanks to lebron james and taco bell Are you a big Taco Tuesday guy? I love tacos. It doesn't have to be on a Tuesday. But every day can be Taco Day for me.

I love them. It's not really a bad day. I don't want to limit myself. It's fun just saying Taco Tuesday, though. It is. Taco Tuesday. I didn't know someone had a trademark on it. That's interesting to me. Yes, they do. Taco John's. Don't know someone had a trademark on it that's interesting to me yes they do taco don't ruin the fun for everybody taco john's has a trademark let the people have

what they want yes exactly so be on the lookout for that you'll get free tacos at any of your local places it sounds like not just taco bell. Speaking of somebody that does good marketing, they always love their shit. They're always getting. They've always done great. In my mind, still, I think Yo Kero Taco Bell, that little chihuahua, like 15, 20 years ago, still sticks in my mind.

I mean, Run for the Border, I liked. I can see why it's not still in play. I don't recall that one, but I liked it. It was Run for the Border. That was their tagline. That was pre-current times. Like when the bell first came out. It was like run for the border.

That was. I love that. It's fucking awesome. So good. And they scrapped it. I might disrespect them a little. I had to be a little bit more politically correct nowadays. And then the point was they were the border.

Not that literally, but I'm sure someone scared them out of that. Yeah, of course. So, they didn't want anybody building up a wall in front of their store. You don't need them getting in the way of their tacos. There you have it. Short and sweet news segment

for today, everyone. It's still a little bit in the summer some of the more exciting news starts to come later as some of these brands, all the brands CMOs and everything else is going on, come off vacation like everybody starts waking up and suddenly like everything happens at once

we had a few Tesla and Elon Musk news which we'll share next week, There's a few other things I want to talk about with him, but I'm building up my point of view. I want to see what he does here. He's taking X, the rebrand.

I think he's got something planned, and I think there's a reason he's doing this, so he's carving out a new category. Guy's too smart not to. I don't know if I completely agree with throwing away all the equity that he had on Twitter, but at the same time, if anyone's going to do it, he can. Nobody's leaning

over the brand name. We'll talk about that next week. Find us at theradcast.com. Search for all of today's content. Of course, our sponsor, takeavacay.com. Plant-based, premium, wellness products right to your door. Straight from Chris and I.

We appreciate everyone that listens for Chris Hansen live in Miami. I'm Ryan Offer, your host. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.