Right About Now with Ryan Alford - The Week of August 18, 2023 Marketing and Business News: YouTube Music is Adding a TikTok-style ‘Samples’ Short-form Video Feed

Episode Date: August 18, 2023

Welcome back to The Radcast! Tune in for the latest marketing and business news during the week of August 18, 2023. We've got some exciting stories to share, including Welch's heartwarming storybook that gives parents the green light to sneak fruit snacks, Chick-fil-A's highly-anticipated release of a new chicken sandwich after 9 long years, and DraftKings' empowering message to bettors in their latest ads featuring Kevin Hart.Plus, we've got more business and marketing news to keep you informed and ahead of the trends. Our commitment to authenticity and transparency means you can trust us to keep you informed. Stay tuned and never miss out on what's happening in the world of marketing and business!Small TalkWelch’s OKs parents stealing Fruit Snacks in first-ever storybook (02:20)https://www.marketingdive.com/news/welchs-fruit-snacks-kristin-chenoweth-storybook-campaign/690810/Chick-fil-A Is Releasing A New Chicken Sandwich For The First Time In 9 Years (05:41)https://www.delish.com/food-news/a44817703/chickfila-new-sandwich-pimento-chicken/DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads (09:04)https://www.marketingdive.com/news/draftkings-kevin-hart-sportsbetting-ads-ESPN-bet/690742/ Sponsor (13:55)Vaycay: Premium Wellness Products Delivered Straight to You in the USWebsite: www.RolloffthePain.comPodcast: www.thevaycaypodcast.com Radnews (16:20)Last week: Devan Kline - Founder of Burn Boot CampNext week: Cory Camp - Founder of Forever Athlete   Social Media NewsPaid users of X, formerly Twitter, gets a new tab to highlight their posts (18:20)https://techcrunch.com/2023/08/15/paid-users-of-x-formerly-twitter-gets-a-new-tab-to-highlight-their-posts/YouTube Music is adding a TikTok-style ‘Samples’ short-form video feed (20:15)https://techcrunch.com/2023/08/15/youtube-music-adding-tiktok-style-samples-short-form-video-feed/ Social Media Holiday (22:55)Friday, August 18th: Plan your Labor Day SalesSunday, August 20th: National Lemonade Day #NationalLemonadeDayMonday, August 21st: Senior Citizens Day   Marketing NewsMacy’s Is Using 10x More Influencers To Advertise New Private Label Brand (25:35)https://adage.com/article/marketing-news-strategy/macys-using-10x-more-influencers-market-34th-brand/25100217-Eleven drives in the metaverse with Fortnite activation (29:50)https://www.marketingdive.com/news/7-eleven-metaverse-fortnite-activation/690879/ Sponsorwww.takeavaycay.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Cause now we're meant to be what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. It's Friday, August 18th, 2023.

Our weekly marketing and business news of the week. And any other weird shit we want to talk about, I'm joined by my co-host. He might be the official new co-host. I don't know. Chris Hansen, it's becoming a mainstay here. What's up, brother? What's going on, baby? How you doing? Oh, rocking and rolling. Every day is a vacay here in Vegas. Same kind of Miami. Vacay is a way of life. Exactly. It is life.

I always love the chi of the green tree in the background. It always calms me down. That's right, baby. I sometimes think you're going to grab one of those leaves and smell it. I would, but it's polyester. It's a fake tree.kea special yes oh yeah uh long story that i won't get into my dad used to make those kind of trees that was one of his side hustles when i was growing up was really literally making silk arrangements like trees so they actually made a silk the leaves the good ones were so well that's the inside of the day

plants what's happening in miami oh it's actually we got a little bit of cooler weather coming in i apparently one of my neighbors told me today that the sun is farther from the earth that's why we're getting this break i don't know if that's true or not, but I'll take it. It's been a nice breeze. It's been beautiful out. That sounds like one of your cold plunge friends or something. Yeah, yeah. One of my alternative friends.

Were you drinking tea before or after this was talked about? Sadly, I don't know. It was an elevator conversation. It was good old weather talk, awkward elevator talk. Yes, exactly. Our small talk of the day. We divide our talking notes for our business news into small talk and then business news and social media news, just for anyone curious what our show notes happen to be. And this first one is, at first, I want to be honest here, transparent to everyone, because that's what we are. We're authentic and transparent here on the Radcast.

I saw this and I was like, that doesn't really belong on the list of notes. And it was about Welch's, the brand that makes the fruit snacks. And so I was like, I don't know if I'm talking about Welch's fruit snacks. But once I read deeper into the story, this is a great brand play because it's true. So they're leaning into and they're doing their first every storybook and they're leaning into the fact of this notion that it's okay for parents to steal their kids fruit snacks. And let me just say, as a father of four boys, I 100% and did this last night, actually, take my kids fruit snacks. My wife gets on to me and I have to hide them.

So she buys a giant box and I'll go in there and I'll be like, you know, rappers unwrapping. Joel can add the sound effects. Try to get in two or three packs because one pack's not enough. Let's be honest. One pack of fruit snacks is like seven pieces. two or three packs because one pack's not enough let's be honest one pack of fruit snacks like seven pieces and i'm getting like three four of those packs in and i'm like scraping the trash quickly into the trash can or whatever my wife comes in and she looks at me she's are you in the fruit snacks those wrappers are loud too oh yeah there's no sneak in those things no you're

right though it's like a two three commitment one bag is like one mouthful it's like an automatic two or three exactly you can't just have just one i'm like i'm munching on those things i'm like damn those things are good these are healthy are you sure our kids lunches is this candy just disguised as a snack we did you know that's become the that's the buzzwords like it's a snack honey i'm like that's fucking candy let's be honest candy it's not fucking healthy no i'm like get me more of those i want to snack myself i'm gonna go snack in the bedroom with like 12 of these packs that's what i do and i've noticed they made a healthier version they don't take near like nearly as good oh no gotta have the original now now they just come out if you go into the grocery store in the gummy section, they just put them right in there.

Like now, like the gas station, the Welch's, the fruit snacks, the sticks up. They're like, everybody knows. Let's just let's call it what it is. Yes. But let's get bringing it back to the marketing side. So, look, they're leaning into a clear insight. They obviously got into the Alford house when they found this. They must have known that'd be a good sponsor, actually, for the Radcast.

It'd be fruit snacks. So, Welch's, if you're listening or anyone associated, I'm telling you, this is a good insight because parents are going to snicker. It's going to give even more parents maybe a little permission or they're going to feel a little more naughty taking the fruit snacks. You're leaning into a couple things there. or they're going to feel a little more naughty taking the fruit snacks. You're leaning into a couple things there. So again, if you're listening and you run a company and a business,

it's finding these core insights, something like this, so that you lean into them and you promote them so that then it lights the fire and ignites more awareness around them. So there's your marketing lesson on top of the fact that I'm a fruit snack junkie.

I can admit it though. And a gummy junkie. fruit snack junkie. I can admit it, though. And a gummy junkie. A gummy junkie. I like some gummies. Let's be honest. Equal opportunity gummy guy. What's the difference between fruit snacks? Is there really a difference between a fruit snack and a gummy?

No. Between those and trolleys or whatever they are? Trolley. Trolley. Yeah, like the sour gummy worms. Oh, yeah. I get into a whole bag of those but speaking of another guilty pleasure chick-fil-a is releasing a new chicken sandwich for the first time nine years this is a

limited time offering it's an lto baby chick-fil-a is introducing a new honey pepper pimento chicken sandwich and caramel crumble milkshake. Holy shit. This sounds good. I'm so hungry right now. I know. This is so good. This sandwich developed by chef Stuart Tracy. Innovator.

Yeah, he is an innovator. Features a crispy filet topped with pimento cheese, pickled jalapenos, and honey. Sign me up. I'm hungry. Honestly, it's about time the hot honey chicken sandwich i feel like is trending heavy right now and i feel like smart move on their part yeah hot honey i am seeing that everywhere hot honey spicy honey yeah everything you want it so you want your sweet and your hot you want your savory and your hot. You want your savory and your sweet. Let's be honest. You want to get them both in one. And not to be left out, the milkshake created by Chef Christy Cook.

Now fast food has these executive chefs. It's like Christy Cook and Stuart Tracy. Okay, whatever. Slaving away to come up with this special formula. Yeah, exactly. I got a Chef Ryan Ryan offered in his kitchen. He put together a peanut butter and jelly sandwich for his son.

But it's the fine blended, made in the Vitamix peanut butter. Literally. It's blended with caramel flavors and butterscotch, white chocolate pieces and blondie crumbles. I'm ready for lunch and dessert already.

Yeah, me too. They they're gonna be available monday august 28th this episode brought to you by chick-fil-a's announcement but put in your calendar look at reminder but let's be honest folks number one it's always my pleasure at chick-fil-a that should be their tagline um because they do say it every time. It's like, I believe them. It's like they hire. They obviously have some of the best hiring measures because some people say that shit. And I'm like, don't fucking say that. I don't believe you.

But you know what? Those people at Chick-fil-A, I think they might actually mean it. I'm like, my pleasure. I'm like, I'm trying to like read between the lines. I'm like that cynical guy that's like trying to like not really give you credit for that. And I'm like, damn it.'s like trying to like not really give you credit for that and i'm like damn it i think she actually meant it yeah their training is on point i know has anyone ever pulled the wool over your eyes that it's sort of healthy and quick and we it's our pleasure to

make you fat well chick-fil-a ain't healthy come on it's first fries and chicken sandwiches but you think it is you're like i think this is actually a healthier option than burger king or Chick-fil-A ain't healthy. Come on. It's french fries and chicken sandwiches. But you think it is. You're like, I think this is actually a healthier option than Burger King or McDonald's. I'm going to feed this to my children and feel okay about it. I still think it's healthier. And I know it's not. But I still.

That's branding, baby. That is branding. That is the brand. You make people feel good about it. I've definitely cut back on it compared to my younger days. But if I need to get something, that's my first go-to, fast food-wise. This is something we've got to learn for vacay. LTOs work. Limited-time offerings.

They drive demand, and they drive urgency, and they drive this FOMO. So LTOs, anyway, head note for us and other brands out there. LTOs work. Limited time offerings. Scarcity and agitation. Two of the best used marketing ploys. There you go. There's your buzzwords for the day. Playing on our best emotions. Hey, it is. That's what people don't understand. Marketing is not advertising. Marketing is not promotion.

Marketing is not branding. Marketing is consumer behavior and understanding emotional response. Yeah. There you go. DraftKings tells bettors, the crown is yours in latest kevin hart ads this comes to us for our friends at marketing dive marketing dive.com draft kings has launched a new marketing blitz for the nfl's 23 24 season with comedian kevin hart and retired nfl star ryan fitzpatrick along with humorousics, the campaign introduces a new tagline,

The Crown is Yours. You ever use DraftKings? You ever use Gambler? No. I'll throw it down at the casino if I happen to be there, but I'm not. There's a hard rock 30 minutes from here. I'm definitely not going up in my free time. We need a group trip to

vegas like i don't i'm not a huge i used to battle college football i used to go to vegas once a year but i haven't done in a while we get like a trip of like buddies and friends or whatever go to vegas that's where you go i'll go gamble my ass off if it's like a trip or something and have fun and not feel like i'm gonna max out every credit card or something i enjoy it i tried doing sports betting really just to get more into sports yeah i thought this will get me more invested but i just lost so i was like all right this is not a winning formula i still don't care about the sports and i'm losing money now along with but it will make you having been an avid controlled gambler at times,

watching like Toledo versus Ball State gets interesting on Tuesday night when you got $100 on it. Otherwise, who gives a shit about Toledo or Ball State? But suddenly you got $100 riding on it. You're like, Johnny Smith, throw that fucking ball. Go. I'm yelling at the TV. Honey, what are you doing?'s paul state and milwaukee

playing each other i just love that it's saying the recent sports betting trend i'm like i'm pretty sure sports betting has been around as long as man has competed yeah like no matter what it was it's just it's more legal now probably oh yeah it's gonna you're almost a hundred percent gonna be i think it's i don't know how many states it is now but it's pretty i'd say it's pretty legal now like good yeah because my buddies are doing it either way yeah exactly so they're really curtailing it before now they're just making it where companies have to pay taxes on it and everything else so it's not just a bunch of dudes sending Venmo requests back and forth. Yeah.

They're bookie. I know. But it's funny. It's becoming like cigarettes. Like you walk into the store now and there's seven signs plastered that tells you you'll die if you smoke cigarettes. But now with gambling, it's like every commercial and everything starts with, if you have a gambling problem, call 1-800-DON'T-LOSE-ALL-YOUR-MONEY.

And it's like before any commercial comes on, I'm like, I now know what's coming. If you have a gambling problem, you need to tell someone. You need to call someone. Yeah. Yeah. And then the commercial. Come get your scratch-off cards. Get them now.

Right now. The Buffalo Bills versus the Snaggles. Well. Yeah. There it is. They got to do that little disclaimer. Before they play the promo, it's like getting you excited about some game

that you shouldn't care about. How much money are you going to win? It's always the upside. It is. DraftKings, new campaign. Kevin Hart leaning into a popular figure to sell a promotional item. That's your marketing ploy there and draft kings is

everywhere i see them everywhere on every espn commercial they got a lot of money i'll tell you that yeah they're rolling it i see them on billboards i see them on every other i don't know ad now because i'm in sports and stuff so i'm seeing them like scrolling through my feed they're hitting all the channels indoor outdoor everything, outdoor. Everything. So there you go. Kevin Hart's doing okay too. That man has got a lot of good

paid advertising deals. What do you do? Geico or Progressive? I think one of those two. He's all over the place. And funny. I like him. There's some of these guys that are out there and I'm like, I can get tired of it. Kevin Hart, I don them. There's some of these guys that are out there where I'm like, I kind of get tired of it. Kevin Hart, I don't really get tired of Kevin Hart. Hey, man, good for him.

He found his lane. He's capitalizing on it. I know. He's pretty funny, too, if you ever listen to his stand-up. Yeah, he's funny. We've mentioned it already. We have it plastered on every wall, sign, and hat. There it is.

There it is. There it is. Every episode of the Radcast is brought to you by VAYCAY. V-A-Y-C-A-Y. The only way to take a VAYCAY and the only way to spell VAYCAY, which is V-A-Y-C-A-Y. Take a VAYCAY.com. Plant-based wellness right to your home, delivered to your door. Our latest product, our mood-busting mushrooms are out now. We've got pomegranate and lemon.

More flavors coming. Relax. Take a VEY-K anytime. Low dosages that gets you as much of the ingredients that you need without the side effects that you don't. That's what our premise is. That's what we're doing. That's what we're doing. These are premium products, products, third-party tested and brought straight to you

from Chris and I and all of our partners at vacay. And so here's the deal folks. I'm going to give you a code. I want you to use it. It's called vacay. Ryan It's a limited time offer. Go use it. It's a little Easter egg for you. Vacay Ryan. V-A-Y-C-A-Y-R-Y-A-N. Use that promo code. It's got a little Easter egg.

I'm not even going to tell you what it is, but it's something good. So go use that. Order a product. Try it. Or we're going to do a promotion to give away some samples. Our two-pack gummies. You give your email. You'll be seeing that on the site, a little button.

So we want to get you. The biggest thing is trying these products, Chris. We know this. We want people trying it. Once they try it, they'll want to buy it. Our sleep gummies, one of our most popular products. It's all natural ingredients and just the right ingredients and not too much. Biggest feedback we get, and I had this,

too much of the sleep stuff makes you groggy, makes you, like me, get night terrors. Too much melatonin. We've got right around doses, and that's the key in all of our products. So go to TakeAVacay.com, the official sponsor of the Radcast. There you have it. Anything to add on that promo? No, just get after it.

Try it. You'll love it. Everybody does. A few things on the Radcast news update. We've got a couple of episodes this week. If you haven't already listened, the founder of Burn Boot Camp, Devin Klein will join the show.

Very insightful on franchising as well as building a fitness brand from the ground up. Devin's a really smart dude, really great marketer, and a really insightful episode. So if you haven't listened to that, hit the back button and go check it out. Next week, we've got Corey Camp, founder of Forever Athlete. Really cool guy. Really teaching. There's so many people out there that played sports most of their life or did D1 and different things like that. And they come off of that and they really hit a brick wall. Corey's doing a lot to help

people with transitioning, providing mentorship, a guide. He's written a book, Forever Athlete, same title, and then providing community and different things he's out of austin but gonna be franchising doing different things really insightful down to earth episode really enjoyed getting to cory better so check that out on tuesday just hit your reminder button let's go hey siri remind me to listen to the Radcast on Tuesday morning. There you go. My Siri just did it right here. Listen to the Radcast.

It's listening to me. I will be listening to the Radcast on Tuesday, Chris. You will be too. As will I. Exactly. I got to stay up to date, bro. The latest marketing and news. You do. Hey, we're only the number one marketing and business show on Apple.

Over one million downloads the last 30 days. We want to thank you for that. So keep them coming. We need it. We need to feed. We need to feed the babies around here. Got four kids to feed. That's right. Got to keep those Welch's in stock, man. Welch's in stock. Gotta keep the boys happy. Gotta keep mama happy. So we're good.

We appreciate everyone in all seriousness for making us number one. That's always the goal. For in some social media news, paid users of X, also known as Twitter, gets a new tab to highlight for paid users to highlight their posts. So X has rolled out a new highlights tab for paid users, allowing them to feature posts on their profile in a dedicated tab.

Here's the thing. This is cool and all. What the hell are we supposed to call these tweets? Are they X's? O's? I agree. I don't know. It's not tweets anymore. I'm hijacking the article to go straight to what the problem is right now from right now. I'm going to go X. What? I'm going to go tweet on X. I don't know. What the hell are we supposed to say? I almost wish they would give some dual marketing campaign pushing either way. Get rid of the confusion. Even to this day, when I go to pull X on my phone, I'm typing in TWI, nothing's populating. And then I'm like, oh, it's called X now. It's just, I don't love it.

x now it's just yeah i don't love it no i'm honest absolutely i like the brand x is cool i like that but i don't like that i don't really know what to call it or what to do and the people are struggling with it but and this sounds like a great feature and all but i just i really want to see the data like for how all stuff, if it's impacted usage and all that. Threads came out, and I told everybody they need to thread lightly. I think they have. That's fizzled like a hot air balloon. But how is the X numbers? Are more people X-ing?

More people not X-ing? The irony is when you X something, you kind of stop doing it. The messaging is confusing to me. Yes, it is. So there you have it. But now you can highlight your X's on X. I'm just going to leave that one alone. YouTube music is adding a TikTok style samples,

short form video feed, short form everything. YouTube music is introducing a new tiktok style short form video feed named samples to facilitate users in discovering more music oh stated short form videos are becoming increasingly popular for music discovery no shit their samples tab was rolled out to ios and android users worldwide on august the 16th so on wednesday you could do this and now it's friday so if you're listening it's time to go check out youtube samples and youtube music i will say this so relate unrelated i was looking for the morgan wallen song there's a really cool new Chainsmokers version of Last Night. That's your inside tip right now.

Play that. That's a jam. And I was looking for it. I ended up on YouTube because I couldn't find it on Apple Music. And they did have it on YouTube. And I did get fed three or four short form ads. And they all sucked. But it did make me feel like there's a lot of room

for improvement. So I would probably get on the platform, like a better ad because the ones that were there sucked, like the content, like the creator content was pretty good, but the ads are no, no bueno. I think there's untapped opportunity there. And I will say younger audience because my kids are all over YouTube shorts. I think I've've talked about this before because i don't let them get on social media and they don't have to have an account for the youtube shorts and they're like age appropriate it's all a bunch of cartoon robot shit and monster trucks but yeah i will say youtube music has a you can find like alternative that and like soundcloud if you're looking for like a remix or something,

there's your insider tip for everyone's song. I'd go listen to that. Morgan Wallen's struggling so much. I don't want to give him too much promotion because he's hurting so bad. Just give him a little more promotion. That Chainsmokers is pretty jam. He's making the Chainsmokers popular again.

They were the jam five years, what, five years ago? Yeah. Eight years ago? Yeah, yeah, yeah. And I like them. I like Morgan, too. They're the remix kings. Yeah, I know.

He's doing all right. You heard that song, Cameron? Have you heard the remix that I'm talking about? Ah, see, I'm ahead of the youngins in here. It'll be booming in every college bar by the weekend. It's a jam. It's good. So, there you go. But YouTube music, It's a jam. It's good. So there you go.

But YouTube music adding short form TikTok style videos. Shocker. Could have called that. Yeah, exactly. Yes. We do have some social media holidays we don't want you to miss. Today is plan your Labor Day sales day. Like, why?

Tell me where you live in the U.S. Without telling me you live in the U.S. Plan your Labor Day sales day. Like, why? Tell me you live in the U.S. Literally. Without telling me you live in the U.S. Consumerism at its best. Oh, my gosh, man. We do need to plan ours for vacay and all of our clients. I don't know if we need a whole day to plan it. No.

An actual holiday, but. No. Yeah. I'm looking to holiday. No. Yeah. I'm looking to see if any of this. Sunday is National Lemonade Day. So don't miss that. That's August 20th. And Monday is

National Senior Citizens Day. So don't forget to respect your elders. Hold the door. Yeah, hold them. That might be me if you're you know where you put people like getting closer to that than i am the other so respect your damn elders you know what i'm saying it's damn kids these days damn kids these days they have no respect it's so funny you think you'd never turn into your parents then you find yourself like saying shit

what the fuck like i I never say that? And I'm like, I try to think I'm cooler or something. But then I'm like, damn, I didn't sound. And I don't really care about being cool as much as make sure my kids are doing what they need to be doing. But now I'm like, that's all I guess my parents were doing, too. I guess it's really the same shit. But what do you do? You get old

get old gracefully yeah exactly got a new skin care line I might be telling you how this face stays so young a little teaser we're working on a deal we'll see if we can pull it off

this face doesn't come cheap Chris that's right I know baby why do you think I'm in the med spa business that's why we got to open one at Greenville You know, this face doesn't come cheap, Chris. That's right. I know, baby. Why do you think I'm in the med spa business? That's why we got to open one at Greenville. Yeah, we do. I can actually put one in here.

I can put one in Social House. We can put a med spa right in here. You should. Why not? There you go. It's not going anywhere. No. I need some Botox.

You know, I need some filler. I'm going to get myself a little hydrafacial this week. Hey, I like that vampire facial. I've never tried that. Oh, yeah. That's for taking your own blood and putting it back in. Spin it and put it back in. Yes. I think we do that.

I've never had it done, though. A skin pen, like microderm. Supposedly, you take the blood out. I don't know. It's rubbing your face with your own blood. It's just vampire shit. Whatever it takes to stay young and look good. Yes.

Macy's is using 10 times more influencers to advertise new private label brand. The first of four brands in the new private label stable, the department store chain is ramping up its influencer marketing in an attempt to draw new shoppers. New campaign to spread awareness of the brand will include 56 influencers, a tenfold increase. I guess they had 5.6 influencers before. That makes a lot of sense.

From Basie's previous influencer programming, a spokeswoman said. That doesn't make any sense, does it? 10X, wouldn't 10X be 5.6? Marketing guys aren't math guys. Yeah, clearly. Can't have it all. 5.6, we need 10X that.

I'm going to get 56 now. Okay. We want whole people now. That was the problem. That was the biggest thing I learned is trying to get half an influencer just sucked. I will say, look, here's the deal. If you aren't using influencer marketing, then you're behind.

Because nobody wants to listen to talking heads like me or the ads. Just kidding. They do want to listen to me. But in all seriousness, you can't run an ad on social media that's the same commercial that you thought you could run on TV 10 years ago. You know this. And people want to be entertained or educated. And they listen to their peers. This is word of mouth on steroids.

And every brand that's actually blowing up is using some form of influencer marketing. And it's a fancy way of called spokesperson marketing. Now they're called influencers. It used to be, okay, let's get Hulk Hogan to talk about vitamins. Now it's, let me get Terry Smith down the road who has a hundred friends to talk about vitamins. So you pay them for the word of mouth. The irony of this is it's actually less authentic the word of mouth it's actually what the irony of this is it's actually less authentic than word of mouth used to be now i pay my friends to talk about

our products hey don't make me like get real deep on this shit you know if you overthink it you'll go man maybe we're not as authentic and as cool and as reverent as now they think we are they just penetrated your friend group. Exactly. It reminds me of multi-level marketing. Yeah. Come over and I have this great opportunity for you I want to tell you about. I've got this new Tupperware and you don't even have to watch it.

It's biodegradable. You use it. You put some spaghetti in it. You empty it out and suddenly it cleans itself. I'm like, whoa, I'm coming over. Yeah. Tell me more, Cassie. Self-cle cleaning tupperware

i think they're coming out with that aren't they i'm just kidding who knows wasn't tupperware like the first thing that was like multi-level parties tupperware parties yeah yes there you have it the first multi-level we're getting deep here on all the old school marketing tactics. But this stuff still works. Look, we need to have vacay instead of. So we're going to use. Look, just bear with me. So we're going to use vacays like the proxy for ideas for everyone listening. So instead of having Mary Kay parties like Mary Kay, the pink car driving around, Wouldn't you rather have a vacay party?

For real. So you have vacay, Mary Kay. It even rhymes. No more Mary Kay, graduate to vacay. And then we'll give away like a much cooler car where somebody drives around in a vacay car. I think I can get behind that. Hey, I'm telling you. Multi-level marketing is our friend.

But no, but for real, I do think that this type of marketing is making a comeback. The word of mouth, the influence. All this stuff is like coming full circle combined with the amplification power of the Internet and social media. So all these worlds are like starting to come together. It used to be just word of mouth. It used to be multi-level marketing. Now you got the influencer affiliate, all these things.

And so if you're listening in your company and your brand, you need to be trying these things. You need to be implementing tests and everybody thinks they're going to find like the silver bullet marketing. No, it's not one thing. It's like dabbling in 12 things. Then you layer on to what works. i do like that mary k idea i'm down for a vacay party

i think it's a great idea 7-eleven drives in the metaverse with the fortnight activation i thought the metaverse had died i guess it still alive. I think it's just been dormant since crypto. I feel like metaverse slowed down when crypto slowed down. I will tell you what's not slowed down is Fortnite. My kids play that shit all the time. Still? Yeah. Like, still.

That's not dead. I've never played. I watch it. It's actually, I get it now, like the whole watching the game and stuff like that. Was it Switch? What's it called? Twitch. Oh, God.

It's a long morning already. Twitch streaming. Twitch. Like, I get, like, certain games are more interesting to watch than others. I'll go in and be like, hey, guys, it's time to get off. And I start watching. And I'm like, whoa, get out of the way. That car's running over you. go in and be like, hey guys, it's time to get off. And I start watching and I'm like, whoa,

get out of the way. That car's running over you. And it gets like real. I'm like yelling at them, like, rooting them on. And I was supposed to tell them to go to bed.

Whoa, okay, I got, you get the vortex watching that shit. Like it's kind of, you do. Especially if it's on

a 70 inch TV like we got in their room. Yeah. Like the ad of the year, 70 inch. Especially if it's on a 70-inch TV like we got in their room. Yeah. Dad of the year, 70-inch gaming TV. That's impressive. Hey, we limit it. All our kids play sports. Stop judging.

I hear the judgment through the microphone already. You let your kids play all the time. That's all they do is play video games. No, they don't. But everything in moderation including fortnite but i do like this integration with 7-eleven because kids are playing it and a lot of adults are playing it too let's be honest yeah i mean i've got i saw these friends talk about i see them like when my we have like our on like what you could tell when somebody else is online on the xbox like it says their

handle or whatever and my kids are playing. And I swear, like, when I played, I don't know when I first got the Xbox, like, 10 years ago or something. Like, some of my friends that I used to play, like, Madden or something on, they're still on that shit. And I know they don't have kids. So, I'm like, there's some gaming happening with a lot of adults. I got a lot of buddies that I didn't even know for years that they were gaming, but they had a conversation last week with a buddy. I'd say, yeah, I play this with this friend and this with this friend.

Yeah. We did a whole esports-themed radcast a couple years ago. The numbers, I'm sure they're like doubled now. Unbelievable. The number of people, the number of time that's spent on Call of Duty, freaking Madden, all that stuff. The NCAA games

are huge. Yeah, I hope they're trying to bring that back. Because that one went away because the name of it was like this in 2014. Now they're trying to bring it back, that college football game. That was like the last game that I played regularly other than Madden. It was like that college football. that was like the last the game that i played regularly other

than madden it's like that college football but 7-11 getting involved integrating within fortnight now my kids are going to be going let's stop at that 7-11 let's see if it happens i use them as like a guinea pig like when i see some of the stuff and i know it like hits their radar i'm like i want to see if if they if if it's really hitting the radar. If they're nailing their target audience? Yes. Wendy's did something, and I swear my kids started asking for Wendy's more than they ever had. I was like, hmm.

That's interesting. Yeah, exactly. You've got your own little test subjects. I love it. They do. I think that's all we got today, my friend. We're going to tie 35 minutes on the Radcast marketing and business news. We appreciate everyone that listens.

You want to find us, theradcast.com. Search for 7-Eleven. You'll find today's highlight clips. Or search for vacay Tupperware party. Actually, we'll bring it up. That's how good our keyword search is at theradcast.com. It will bring up any episode. It's an untapped feature sometimes because you can go Instagram ideas and literally every episode where we mention those keywords, it pops up.

It's a great feature on the website. And we're always brought to you by vacay. Take a vacay.com. V-A-Y-C-A-Y dot com. We appreciate everyone. You know where to find us. I'm at Ryan Offord. Look us up. We appreciate everyone. You know where to find us. I'm at Ryan offered. Look us up.

Chris Hansen. We'll see you next time on the rad cast to listen or watch full episodes. Visit us on the web at the rad cast dot com or follow us on social media at our Instagram account. The dot rad dot cast or at Ryan Alford. Stay radical.