Right About Now with Ryan Alford - The Week of August 25, 2023 Marketing and Business News: How Coke is Using AI to Make Ads with Artists Through its Real Magic Creative Academy

Episode Date: August 25, 2023

Welcome back to The Radcast! We're here to bring you the latest in business and marketing news that will both educate and entertain you. We steer clear of the sensational headlines and instead focus o...n delivering relevant information that can enhance your marketing knowledge and put a smile on your face.In today's episode, we have interesting news about Netflix. They're shutting down their DVD service, but before they do, they're giving away DVDs. In other news, we have a fascinating story about how Coca-Cola is using AI to collaborate with artists and create innovative ads. And that's not all! Stay tuned for more latest business trends and informative content coming your way.Small talkNetflix plans to give away DVDs as service shuts down (02:40)https://arstechnica.com/gadgets/2023/08/netflix-will-let-you-keep-your-rental-dvds-forever-after-september-29/How Coke is Using AI to Make Ads with Artists Through its Real Magic Creative academy (05:15)https://adage.com/article/marketing-news-strategy/how-coke-using-ai-make-ads-artists-through-its-real-magic-creative-academy/2512046Apple Podcasts gain new creator tools, including Subscription Analytics and Linkfire integration (07:23)https://techcrunch.com/2023/08/21/apple-podcasts-gain-new-creator-tools-including-subscription-analytics-and-linkfire-integration/ RadnewsLast week: Cory Camp - Founder of Forever Athlete (09:10)Next week: Tanner Chidester - Consultant For Personal Trainers & Biz Owners (09:45) Sponsor Vaycay: Premium Wellness Products Delivered Straight to You in the USWebsite: www.RolloffthePain.comPodcast: www.thevaycaypodcast.com Social Media NewsYouTube is working on a plan to compensate artists and rightsholders for AI music (12:30)https://techcrunch.com/2023/08/21/youtube-is-working-on-a-plan-to-compensate-artists-and-rightsholders-for-ai-music/TikTok now lets brands buy ads that appear in the app’s search results (16:38)https://techcrunch.com/2023/08/22/tiktok-now-lets-brands-buy-ads-that-appear-in-the-apps-search-results/Threads launches its highly anticipated web app (19:00)https://techcrunch.com/2023/08/22/its-official-threads-launches-its-highly-anticipated-web-app/ Social Media HolidayAugust 26. National Dog Day #NationalDogDay (21:00)August 26. National Women’s Equality Day #WomensEqualityDay (21:18) Marketing NewsNetflix announces interactive story game for ‘Love Is Blind’ fanshttps://techcrunch.com/2023/08/22/love-is-blind-netflix-interactive-story-mobile-game/C. Mondavi & Family Launches Aviana Wine Collection With AR Labels (22:50)https://www.adweek.com/brand-marketing/c-mondavi-family-aviana-wine-augmented-reality/Cold Ones, a New Non-Alcoholic Beer, Tells Drinkers to ‘Enjoy Irresponsibly’ (25:50)https://adage.com/creativity/work/cold-ones-new-non-alcoholic-beer-tells-drinkers-enjoy-irresponsibly/2512391 Celebrity Drama Jennifer Aniston is ‘so over’ cancel culture: ‘Is there no redemption?’ (28:43)https://nypost.com/2023/08/22/jennifer-aniston-declares-she-is-so-over-cancel-culture/Drew Barrymore whisked off stage after man rushes star at event (32:33)https://nypost.com/2023/08/22/drew-barrymore-rushed-off-stage-after-man-rushes-star-at-event/ Sponsorwww.takeavaycay.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Transcript
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Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up, guys? Welcome to the latest edition of The Radcast. It's Friday, August 25th, 2023. Our weekly marketing and business news of the week. Joined by my temporary always co-host. Temporarily always co-host, Chris Hansen. What's up, Chris? Temporarily always on call, substitute co-host.
Starting point is 00:00:43 Yes. Put that on my business card please permanently always sometimes i have that to my linkedin profile broadcast co-host sometimes permanently always if a filling is needed exactly coming to us from his previous home tampa he's all around florida folks he miami one day, Tampa the next. Yes. We stay pushing the vacay lifestyle all over the state of Florida. Exactly. Every day is a vacay for you.
Starting point is 00:01:12 That's the reality that everybody has to live with. Yeah. Get used to it, people. I know. It's been a good week. It's been a good week here at our lovely studios in Greenville, South Carolina. Just a little reminder. South Carolina, if you couldn't pick up on the southern accent. World traveler.
Starting point is 00:01:28 Thought you were from California, bro. California, man. I do think you hanged in. I can't even fake a California accent. I don't even know what that is. I know what it sounds like, but I can't get my voice there. Yeah, me too. Yeah, exactly.
Starting point is 00:01:42 So we're hugging the East Coast wherever whenever however you are we appreciate you listening we want to bring you let's be honest you can get the headlines where they say if it bleeds it leads and all the bullshit that's out there we try to bring you relevant business and marketing news that can that can sharpen your marketing knowledge while also put a smile on your face. We like to say laugh while you learn, Chris. That's what this show is about. There's your marketing line for the day. Laugh while you learn.
Starting point is 00:02:15 Live, laugh, love. Yes. I have that on my wall. I know you do. Laugh while you love and learn. That's what I tell my kids. But I don't want them laughing. You need to learn, son.
Starting point is 00:02:29 You better not be laughing at me. Anyway, we got some good news today. Our normal small talk. Thought this was interesting. This wasn't on the highlights, but I'm going to mention it because I thought it was interesting. We've had Mark Randolph, the founder of Netflix, on the show. It's interesting. We've had Mark Randolph, the founder of Netflix, on the show.
Starting point is 00:02:50 But Netflix is finally, the DVD side of Netflix is kicking the can, finally. They plan to give away DVDs as the service shuts down. They're going to be giving away DVDs. If you need a good coaster in your house, here's your chance. There's still some old folks, my in-laws being some of them, that have DVD players in your house here's your chance how people there's still some old folks my in-laws being some of them that have dvd players in the house is it does anyone anyone saw your dvd player cameron no okay i have friends that have the full albums they invested so heavily in the dvds like oh they're alphabetized so i think they're locked in for a while. We're not going to give her that collection.
Starting point is 00:03:27 I had the DVD tower like in 2007 stacked up. But I'll tell you what, the moment you both with digital music and with digital DVDs, once like stuff went online, I was the first. I was like, I hated the shit laying around like in my car, the DVD, the CDs, the DVD tower that never had the right DVD in it because somebody was too lazy to put the one right back in it or scratch it. So I threw that shit out. I don't think I took it and sold it. Like you could sell them for four or five dollars a DVD back in the day.
Starting point is 00:03:57 I didn't do that. I planted that thing right into the dumpster. As soon as I had the option to have digital movies. I would kill for my CD collection back. I don't know. I don't remember the day I got rid of it. I don't know if I ever did. But some of those old burned CD mixtapes I'd make.
Starting point is 00:04:12 Oh, dude. I was that kid with the Dave Matthews band. I still have it. It's the only thing I have hard media of still. It's like a binder with probably 300 Dave Matthews CDs like burned like epic I need to pull that out sometime I don't even have a DVD player how would I even play that I don't know maybe a computer doesn't have a disc drive anymore if I'm in an old car yeah I don't know I know actually I think my boat has a dvd player like that may not work anymore who knows
Starting point is 00:04:47 anyway netflix is giving away the dvds you can't even sell them anymore they're giving them away i think they're doing all right on the streaming side of things my bill goes up every month that's all i know it's 22 oh wait wasn't this nine dollars like two years ago like it was 8.99 or something now i'm like like, what's $23? Netflix, what? Or whatever it is. It's not $8 anymore. That's all I know.
Starting point is 00:05:11 So they're getting their money one way or another. They can give away free DVDs. They'd be giving away a lot of their shit. Powell Coke is using AI to make ads with artists through its Real Magic Creative Academy. Beverage Giant convenes digital artists and companies focused on tech and fashion to help create
Starting point is 00:05:29 future ads. This comes to us via our good friends at Ad Age. Coke using AI to make ads. I mean, everybody's using AI to make everything, right? It's all about AI recipes. And this, to me, sounds like, is this basically like an unpaid internship creating ads for them yeah i think so yeah they're like hey how do they
Starting point is 00:05:52 not pay an ad agency anymore open it up to the public and congrats exactly they pay them 40 bucks instead of 4 000 or used to be 4 million. So they get their ads made through this Real Magic Creative Academy. I'm all for braiding, but sometimes these things just sound like they're talking to themselves. I was going to say the same thing, who came up with Real Magic Creative. Their tagline now is Real Magic, which I panned about two years ago when it first came out.
Starting point is 00:06:22 Cokes. It doesn't resonate for me. It sounds too Disney-ish. Yeah. I like fake magic better myself. A little sleight of hand. Yeah. I don't want real magic.
Starting point is 00:06:34 That means it's kind of scary. I don't want to look like a wizard. Tell me it was fake afterwards. Don't freak me out. Exactly. Yeah. I always thought it was convoluted. Anyway, I've already panned that a few times.
Starting point is 00:06:47 That's why Coke never calls us to work with us. Even though I do drink their products, I spend a lot of money on their Coke Zero products and their Coke Cherry Zero. So if you haven't had that Coke Cherry Zero, I highly recommend it. It's hard to find because my wife is buying it everywhere they sell it. That's one thing I might be addicted to is Cherry Coke Zero. It could be worse. It's pretty good.
Starting point is 00:07:09 It's really good with Crown. Actually. It's really good with a little whiskey. Exactly. That water is pretty good. It's got whiskey in it. Exactly. It's a social media news.
Starting point is 00:07:25 Apple podcasts gain new creator tools, including subscription analytics and link fire integration. It's about time. Apple has launched several new podcast creator tools, including subscription analytics. This will give podcasters access to a dashboard where they can track their key metrics around subscriptions. Apple's also integrating its podcast analytics into the marketing platform LinkFire for easy access and to measure engagement with smart links and landing pages. I like this. This is probably where podcasting is the most behind. I've got the analytics from our service provider who distributes everything.
Starting point is 00:08:04 And it's pretty detailed. But tracking it back to sales and getting Delaney, this is where it needs to be getting to. So anything that supports that, because you've got sponsors, you've got real dollars being spent now. And you've got to be able to show at least the traffic you're driving from it. Even if it doesn't get down like purchase level they'll know if they're using like codes and things like that seems like this should have been available already yeah to be honest with how much business is being done via podcasts exactly it does seem behind with how it's not the podcast thing didn't just happen two years. It's been like
Starting point is 00:08:48 a six year burn here. Like about when the Radcast started, our numbers like slowly, it took slow train and then it picked up steam, but they should have some of these tools integrated already. And I'm almost surprised the brands haven't mandated them more the way they've done with TV and digital and all that stuff. If you didn't already listen, you need to go back, hit the back button, and go listen to our episode this week with Corey Camp, founder of Forever Athlete. Great episode. If you've ever played a sport and you know what it's like to wind down from that routine, from the high of playing at the highest level, wind down from that routine, from the high of playing at the highest level. Corey was really great, really down to earth,
Starting point is 00:09:33 and doing a lot of great things in Texas with Forever Athlete. He's there, isn't it like the only Austin, the tech hub of everything now? He's in Austin. Yeah, it's the new Silicon Valley. It is. Texas. Corey was great, so check that out if you didn't already. Next week, you want to learn how to get leads? You want to learn how to sell?
Starting point is 00:09:50 Tanner Chidester was on, founder of CEOs, Forever CEOs. What was it? CEOs? Elite CEOs. Thank you, Cameron. Tanner was great. He does consulting. He started doing consulting for personal trainers,
Starting point is 00:10:05 but then he dealt with the whole lead system and a whole process for people to start coaching and doing things online. There's a lot of people doing this, but I really liked Tanner's approach and down to earth guy. We got him to open up. It's about the last 15 minutes. So we got the good juicy stuff. So listen to that on Tuesday. We're recording like five or six episodes this week. So we'll be good juicy stuff. So listen to that on Tuesday. We're recording like five or six episodes this week. So we'll be heating up, folks.
Starting point is 00:10:29 My voice will be heating up as we record two more this afternoon. Got a big recording day, Chris. Big day, baby. Big day. It's always a big day for vacay. Official sponsor of the Radcast. I got to admit, some people at the office may have tried some of the mushroom gummies
Starting point is 00:10:48 and the feedback was A+. One of those people might be in the podcast studio with me. Sawyer, our producer, gave good feedback. He had a little half of the mushroom gummy and felt pleasant. Felt nice.
Starting point is 00:11:04 Felt like a little mood boost. Am I saying that right, Saw felt like a little mood boost i say in that right sawyer little mood boost little giggles a little hey yeah if you don't want giggles don't take one laugh and learn like who doesn't want giggles yes our new mood boosting mushrooms go to take a vacay.com v-a-y-c-a-y the only way to spell vacay take a vacay.com look for the mushroom gummies right there on the home page i also got links to our podcast the vacay podcast where we talk all things alternative wellness we had a great episode this week on sleep getting enough sleep i actually listened to that back while i was working out this morning just to give us a little critique and i was like i feel like i learned something listening to us so if you're
Starting point is 00:11:50 not learning from yourself who can you learn from right baby you're like oh i said that wow that sounds so intelligent yeah exactly so the take my own advice yes the vacay podcast alternative wellness is very different than the radcast we're talking all things how to get ahead biohacking alternative supplements sleep just stuff to get ahead and using natural products natural solutions for getting the best out of yourself so go take a listen to that and as always go check out Vacay for your alternative plant-based premium supplements. Got some news here on YouTube. They're working on plans to compensate artists and rights holders for AI music. YouTube announced a plan.
Starting point is 00:12:39 It's a mouthful. YouTube announced a plan to tackle the impact of AI technology on the music industry with its new music AI incubator. Three words I enjoy. The program will involve collaboration with universal music groups, diverse roster of talent, including songwriters, producers, and composers. composers and composers it's acknowledgement by youtube that rights holders need to be compensated for work ingested to train ai models and reuse to create new art without permission so this is interesting so essentially all this a this is always my argument i swear i had this same discussion like two years ago i don't remember when i can't remember now i said something's training these AI models,
Starting point is 00:13:25 like whether it's knowledge or whether it's like if they read a book, it'd be called plagiarism if you or I did it. But now it's just AI. AI is teaching us how to do things, giving us new ways to say the same shit. It's called plagiarism. So now at least they're figuring out ways for like music. If you're going to feed them some original art, original composed work,
Starting point is 00:13:48 even if it comes up with something different, it is interesting. And I know everything is learned from something else, but it's a really slippery slope. So it's good that they're- It looks to me like from the way I'm reading this, they were saying content ID like systems. I think this is an implementation of like blockchain. Blockchain to track this.
Starting point is 00:14:11 Yeah, technology. Yeah. Finally using it for something besides Bitcoin. Yeah. Some real life application, people. I know, exactly. This is what I was talking about. This is the future of blockchain.
Starting point is 00:14:24 I told you. Yeah. It's bigger than Bitcoin. Okay, guys This is the future of blockchain. I told you. It's bigger than Bitcoin. Okay, guys. It's so much bigger. It's true. It's going to empower. It is.
Starting point is 00:14:31 Hopefully this means it is. With this initiative, YouTube aims to support artists, songwriters, producers, and the industry as a whole while driving value for fans. Yeah, I'm sure that latter part is true. Said CEO Neil Mohan in his announcement. I think if it supports the artists, great. I don't know that it's driving value for the fans. It's more like, okay, let's, original artists need to be paid and supported for the work that they create.
Starting point is 00:14:57 And this is a good step in the right direction. I still wonder where all this is going to go with, you know, the AI plagiarism. Right. At what point is everything sounding the same? That too. And that's a whole other topic. Like I start reading blog posts now and I'm like, that's a robot. Are we going to have famous artists that really it's some coder behind the scenes? Yeah.
Starting point is 00:15:21 That he's a tech guy, but he's making programming beautiful music i'm not so sure that some of these big creators like alex ramosi and others aren't just eventually going to build an ai themselves so that they're not even they're like on an island somewhere and it's taught it to look act feel like you yeah that's scary but that seems like i think we're headed faster than we think to west world if you've ever watched that yeah tv show on xbo it's when it first came out i'm like this would never happen you're not gonna be able to create right now you like and then suddenly elon's talking neural link and you're like all right brain implant chips yeah we're doomed we're headed in that direction 100 let's that's why even elon musk Musk I think we need to slow down and get some regulations
Starting point is 00:16:06 if Elon Musk is saying that we should be scared he knows a lot more than we do or he's saying some shit because his pet robot is suddenly mimicking him or something he went to a demo and he's like oh shit alright guys
Starting point is 00:16:21 we need to slow down I better announce on Twitter we need to slow down ai because i just saw some crazy shit exactly exactly right so i'm glad youtube seems to be doing the right thing but we might have bigger fish to fry once it's all said and done tiktok now lets brands buy ads that appear in the app's search results i I like this, and let me tell you, this is what's called pay-per-click. All right, here's your marketing lesson or refresher. The holy grail of marketing is knowing when a buyer has intent to buy something. That's why pay-per-click Google ads are like the most popular expensive thing because
Starting point is 00:17:05 you are raising your hand saying i need a lawyer today i wrecked my car so they're ready to buy they're ready to buy a lawyer so when they go search in the search results that's a high intent a high value potential customer that's not just oh i oh, I'm doing my research. I'm going to buy a- It's a hot lead. Yeah, it's a hot lead. I'm not just searching. I'm in month one of 12 searching for a car. Just, oh, did this get good gas mileage?
Starting point is 00:17:34 That's not a high intent today purchase. But so when you can get ads in the search bar, so even for TikTok. So I go and I search and I'm like, natural recipes and one of the Hellman's can show up because mayonnaise is so natural and great example, but they're going to run ads there. They're natural olive oil based Hellman's will be right there at the top, but you've got a high intent searcher because they're ready for that recipe and your product is there to serve that need.
Starting point is 00:18:06 So this is great. And I'm all for it because this is going to make the platform better to buy from and more impactful. Early testing of the new product has seen positive results, including a 441% increase in conversion rate and a 7.4% lift. That's what I'm talking about, people. increase in conversion rate and a 7.4% lift. That's what I'm talking about. People that's high intent buyers because they're searching for what they might be buying. And you show them an ad while they're at the bottom of the funnel. That's where you get them. It's called that mouse. They're right at the cheese. They're ready to bite that cheese. And instead of a good example, bad example, not really trying to kill them. We're trying to feed them more cheese with nicotine in it.
Starting point is 00:18:48 We want to trap you. So they want to come back. Yes, but this is great. It's a digital agency. I'm here for anything that drives better results for digital ads and ROI for the brands that we work with. Threads has launched its highly anticipated web app, hyperbole at its best. Who's been waiting at home going, I can't wait till that web app comes out for Threads. Can't wait to get on my MacBook and go to threads.com.
Starting point is 00:19:15 Said no one ever. Waiting for this launch. Yeah. There's a meme for this. Cameron, that should be a meme for me. It's me going or pretending, whatever that would insinuate no one i think there's like a template for that said no one ever instagram threads is launching its highly anticipated web app today allowing users to post and interact with posts from a desktop post search capabilities are still missing on the app and website which means tracking news and trends cannot be done yet on Threads. How about you get that first?
Starting point is 00:19:46 So they're holding out on it just to keep dropping new announcement. Yeah, exactly. Search capabilities. Yes. When you can search, just make sure you search for the Radcast and Ryan Alford because I'm over there on Threads. I'm giving them love. I post at least two or three times a week.
Starting point is 00:20:02 Something cynical. Actually, it's usually good pretty good threads was supposed to be the positive platform as opposed to twitter and here you are just threading lightly dropping your cynical i'm threading lightly but yeah i i don't know who's waiting on this i think people might be waiting for the search feature to track news and trends but i don't know who's waiting on the web app. And people are really sitting there really wanting to write tweets on their laptop. Other than journalists, maybe I'm,
Starting point is 00:20:30 but I guess if you're in a cubicle trying to hide from your boss that you're on your cell phone, maybe you have this thing like when people walk by instead of showing the like database, you know, the button you push, like to bring your work up when you're shopping. Yeah.
Starting point is 00:20:44 You can just bring up threads, the thread app. Yeah yeah because that'll mean you're really working yeah we have some social media holidays just one shared we don't quite understand why it's shared but it's shared according to these show notes and these show notes are like gold and the truth and the bible so we know they're true the The National Dog Day is August 26th. And not to be outdone is National Women's Equality Day. I don't find this funny. I only find it funny because it should not happen. But you guys don't have to be sharing the day.
Starting point is 00:21:19 National Women's Equality Day needs to be on like a Monday, not a Saturday. So that's all I've got to say about that. But one way or another, we need more equality and we need to love our dogs. So we can get behind both of these. That's the bottom line of the day. Yeah. I'm not going to let my kids know it's National Dog Day, though. God, they beat me up over them.
Starting point is 00:21:42 We don't have a dog. And I refuse to get a dog. I tell them it's dog day. They're just going to try to make me feel bad and I won't. I'll act like, oh man, I'm so sorry. Not really. We have so much
Starting point is 00:21:58 shit going on. Take it to the shelter. Like I will be keeping that dog. It will be my dog because they're at school. Nicole has no flexibility as a principal. That dog's going to be chasing me around. I'm going to have to walk it everywhere, take it out. Let's be shitting everywhere.
Starting point is 00:22:13 It's going to be your studio dog. Yeah. Yeah. Yeah. Yeah, that would be great right here. That's essentially what would happen. Exactly. Then camera's having to take care of it.
Starting point is 00:22:24 It's like my dog. Then she has to take take care of it. It's like my dog. Then she has to take it home. We'll let it let her keep the dog. Cameron, you want a dog? Oh yeah. She's down. We're going to slowly start turning Cameron's mic on because she's got a good podcast voice. That'll be a teaser
Starting point is 00:22:39 for you guys. Everybody can hear it. There you go. There's Cameron. we'll get more to check next week on to the next of the show notes i'm going to turn the page here c mondavi and family launches aviana wine collection with ar labels the aviana collection features three wines as my show notes blow off. Designed to celebrate strength, adventure, and integrity. Shoppers age 21 plus. Got to make that clear.
Starting point is 00:23:13 Can scan the QR code on each bottle's label to load an augmented reality experience in which the character on the front of the bottle comes to life and speaks. Cool. Cool. I'm down for it. That wine better taste good, though. You know? The front of the bottle comes to life and speaks. Cool. Cool. I'm down for it. That wine better taste good, though. You know?
Starting point is 00:23:31 I don't care what your AR really is. But I like the use. It could be fun, especially if you're at the store. Especially it could give you, like, a little bit more in-depth description of the wine or, like, a pairing or something. Like, a little educational on this specific wine, you know? Exactly. Like a little mini commercial. something like a little educational on this specific wine you know exactly commercial because you bring your phone up and you'd be like you know left my phone so you bring it up and you're watching this on the episode so you can you put it on this label so you're looking through your
Starting point is 00:23:56 phone the bottle and that comes to life what would be really cool is that they use your phone data to personalize it hey chris like the woman or whoever it is like if they could figure that out think with ai they could call me if you want to make this experience a little better monday yeah but personalize it go hey chris looking at your search feed and all the history of your life we see that you like red wine or whatever whatever you'd be willing to give them it you give them your name you give them your name so that she talks to you. Assuming it's a she. Whatever the character is on the front.
Starting point is 00:24:31 I guess it could be like some mythical creature. Like wine bottles get pretty. Could be a talking grape. Yeah. This is a cool way. If you're a brand and you've got an in-store experience, this is where AAR can be interesting. I still think we're in the early phases of this type stuff coming alive we certainly all check our phones like reviews and different things
Starting point is 00:24:50 but how can you improve the in-store experience the product experience through technology this seems like a good way to do it i think they're i think they're ahead of the game yeah like it feels like we went down this road a little bit like seven or eight years ago, and it was average at best, the experiences, or it took too long, or you had to download an app. But if they can make it seamless, just like bring it like two clicks or something,
Starting point is 00:25:18 that's what it always is. It's the friction to get to some of these experiences. Because you're walking down the aisle, you see the bottle. I've got to download an app. I've got to give my give my blood type okay i'm out like i'm not doing this if you can just hold your phone up same thing with qr code it's just two clicks okay i'll do that yeah but anyway we'll see mondavi one of the largest winemakers in the world can afford to integrate some of these things a lot of the winemakers don't have the money necessarily to do this. Bondavi does. So we'll see how it goes.
Starting point is 00:25:48 And hopefully that wine tastes good. The Aviana Wine Collection. Cold Ones. A new non-alcoholic beer tells drinkers to enjoy irresponsibly. It's even funner. I like this much better than it says that. I thought it said it. I read it too fast in the show notes. Enjoy irresponsibly it's even funner i like this much better than it says that i thought it's injured i read it too fast in the show notes enjoy response enjoy irresponsibly i get it very good clever wonderment good agency no wonder that's where you get big ideas people
Starting point is 00:26:15 work for the brand aims to embrace all the fun of drinking with none of the alcohol stigma around non-alcoholic beer and abstaining from alcohol in general is that it's less fun. But now a new non-alcoholic beer is suggesting the opposite by cleverly inverting one of alcohol's beer signature flavors. It's clever. And being one that doesn't drink alcohol, you still have fun. I still have a great time. The whole non-alcoholic beer thing just like i don't see myself ever man i really want to just go have a beer if i like don't get me wrong there's times
Starting point is 00:26:54 it's hot out or something you're like you can't wait to pound a no duels i'd rather pound a fucking ice cold coca-cola exactly i'd be the same way. I do drink beer and I like it, but if I didn't, or I didn't drink alcohol, I'd be wanting like, I don't know, like a slush puppy or something. Yeah. I know I have buddies that definitely do have some non-alcoholic beers.
Starting point is 00:27:16 I just, but even health wise, I'm like, is it worth what? It's a carb count in it. Yeah. It's their sugars. It's a,
Starting point is 00:27:23 it's a, it's so funny like though that whole trend oh yeah that just used to be the other drinks on the menu oh a cherry lemonade is now a mocktail i'm like okay yeah sure they're like no but we put like some grenadine in it so it's a shirley temple yeah if you just splash the spritzer in it that's just right oh it's mocktails i was growing up at the church with the all the drinks you put a little bit of each one in oh yeah oh yeah had an inappropriate name that i won't call it but that was a mocktail but i love the enjoy your response i think that's enjoy irresponsibly
Starting point is 00:28:00 means you can drink the hell out of those things and it not really matter. It won't feel damn thing. Just bloated. It might be more filling. It will be less filling. I'm interested. Yeah. There we go. I like it.
Starting point is 00:28:16 It's fun. Cold Ones. I even like the name. There you have it. Yeah. It's a great name. Closing out today, we really wanted to hit, like I said, you could get the serious news, the way too serious news anywhere.
Starting point is 00:28:29 We want to make sure we hit the really important stuff, celebrity drama. The new category here brought to you. I've been waiting to keep me up to date on this, baby. I've been waiting all day. Yes. Jennifer Aniston. An Yes. Jennifer Anderson. Aniston. Aniston.
Starting point is 00:28:47 I don't know where I got the R. Jennifer Aniston is so over canceled culture. Is there no redemption? She said to the New York Post, ran this article about it. I saw something on this. I read it a few days ago where she's just over it. No one gets allowed to be forgiven. Did she ever get canceled for anything?
Starting point is 00:29:08 That's what I was thinking. Like, I don't know. I think she's all her friends or something. Yeah. She might have gotten canceled. She's always done a good job at staying like pretty in everyone's good graces. Yeah. I feel like.
Starting point is 00:29:20 I saw this in the article about why she's never, she blamed her parents' relationships for why she's never really gotten married or stayed married or whatever. Because of how rocky, I guess, her parents, which made sense. And I was like, but I hadn't seen this until we had the article. Then I was like, I couldn't think of when she's been canceled. But it's interesting that the Hollywood elites now talking about cancel culture needs no shit. Yeah. Thank you. We've been saying the same thing.
Starting point is 00:29:49 Exactly. Nobody's allowed to have an opinion anymore. Like it's especially in Hollywood. No. They're all very restricted. It feels like their jobs are held over their heads. From my understanding and from some buddies i know in the entertainment it's either that or they're all pressured to get behind causes that might not be the norm yeah it's weird how that works right yeah like whatever it might be so it's weird that all those
Starting point is 00:30:18 hollywood people have the same belief systems yeah exactly it's almost like they're in a cult or something yeah like weird tom cruz's what's that thing called scientology they're probably gonna come attack us touch i've been to their facilities in clearwater it's pretty impressive they own a whole town, basically. They've got some money. We don't want them canceling us. We're not going to say anything bad about them. Have they already been to Mars? That's all I want to know. There's some space elements.
Starting point is 00:30:56 There's some space stuff to it. Very interesting religion, I guess. It's a religion, I think, technically. Because it's a religion i think technically yeah because it's tax yeah free yeah exactly speaking of tax-free like the mormon church supposedly is worth like two trillion dollars or something because of their tax-free like stuff watch a really interesting 60 minutes episode on that that's fascinating go google that if you want some fascinating stuff about tax-free and yeah the power of money and religion and everything else, I have nothing. I got no skin in the game.
Starting point is 00:31:29 I'm not knocking them as a religion. It's more just the tax-free nature of some of it. It's fascinating. It's fascinating, truly. But they use it. They're funneling money into legitimate businesses that are turning real dollars. So they're building a huge cash pile. Yeah.
Starting point is 00:31:45 I applaud them. They work in the system. Yeah. Maybe we just need an offering plate here on the Radcast. Yeah, the radical religion. You have a digital offering plate? Like, I don't know. Say goodbye to your taxes. Yeah.
Starting point is 00:32:00 Just saying. Tax-free. The Radcast.org. We're now Tax-free. The radcast.org. We're now tax-free. Guys, we've changed our domain name. I'll call my accountant. We just figured it out. We're going to become a non-profit. We're going to profit non-profitably.
Starting point is 00:32:19 Our new accountant wanted us to change a few things. So you're now congregation members, not listeners. Yes, exactly. You're part of the congregation, the Radcast congregation. Can I get an amen? All right. Finally, whoop. Nobody puts baby in the corner, but she is last.
Starting point is 00:32:36 Drew Barrymore. Wistoff staged after man rushes star at the event. It's brought to us also by the New York Post. Incident raises concerns about the security of public figures during public appearances and events so i guess this wasn't the water boy rushing her off wasn't she in that movie with this is adam sandler i feel like having the concerns about security for public figures always been there yeah sounds like she needs a better security team yeah i know exactly she might have just left them at home thinking
Starting point is 00:33:08 that that would be interesting i do have some guys at the my i don't know what it's about grocery stores but if you're listening and you're at the grocery store i love you because every time i go to the grocery store my kids think i'm famous because that is the only that's that and occasional airport hey man you're on the record. Yeah. Like, I was just like buying some steaks. Like the butcher was like, knew who I was. It only happens at the grocery store.
Starting point is 00:33:33 But what my getting to my point is to have to worry about that all the time. You probably inadvertently let your guard down sometimes. It's probably she was somewhere not thinking. Who knows? I don't know all the details, but gets scary and i hurt especially being a woman i mean being anyone but if you got some dude rushing you like i don't know hopefully i'm just that's concerning for anybody i don't want to do rushing me some random stranger just rushing sometimes i wish somebody would just give me the right i've, I've been there, my bro.
Starting point is 00:34:06 As long as I see them coming. Those are behind, I'm good with that. You need like spears in the back. You know, you got to be careful out there if you're famous, Chris. Yeah, be careful. I don't have that problem. No one recognizes me at the grocery store buying steaks. It'll happen, man.
Starting point is 00:34:26 You'll get Insta-famous just like that. I'm good going under the radar. Yeah. Oh, I think that's all for today. I think it's all anyone can take. I think it's a pretty well-rounded segment. I think so, too. We appreciate everyone out there.
Starting point is 00:34:43 We appreciate our sponsors, especially Take a Vacay. We're talking with some new think so too. We appreciate everyone out there. We appreciate our sponsors, especially Take a Vacay. We're talking with some new ones too. Not to give it away, but we'll see where they go. Visit takeavacay.com, V-A-Y-C-A-Y for all your plant-based supplements. You can learn more about us at theradcast.com.
Starting point is 00:35:02 You can follow Chris on Instagram. He's a good follow. He's got a good show coming out as well you get all the leaks on his other show he's getting pod famous like crazy that's what happens when you start working with Ryan Alford at the Radcast it's contagious
Starting point is 00:35:17 contagious what's your handle on Instagram Chris Chris Broby Hanson. There you go. Not to be confused with bro by Hanson. It's my middle name. You should just made yourself bro Hanson or something.
Starting point is 00:35:34 Yeah. Maybe just drop the Chris, go full Hollywood. Just go bro. Broby Hanson. Maybe. I don't know. Put a little homage to the Danish roots.
Starting point is 00:35:42 Yeah, exactly. Go give Chris a follow. You know where I'm at, Ryan Alford on all the platforms. Verify before you can buy it. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast
Starting point is 00:36:03 or at Ryan Alford. Stay radical.

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