Right About Now with Ryan Alford - The Week of December 08, 2023 Marketing and Business News: Tesla Begins Deliverables of its Cybertruck Years After Viral Glass Test

Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. It is the week of December 8th, 2023. That is today, December 8th, Friday, your second Friday of December for our weekly marketing and business news of the week. Joined by my friend, Mekima Sabe, my co-host, Chris Hansen. What's up, brother?

Starting point is 00:00:44 What's up, my man? How are you today? I am good. I'm just cozy here in my sweater. Here in the Radcast Studios in G Vegas. I see you even got long sleeve going on in the vacay lounge in Miami. Despite that I'm being showered in this beautiful florida sunshine it's a little chilly out today it's nice though yeah it's funny it was like 40 here in the carolinas it was like 20 something i think overnight but then mid-morning it's in the 40s and i that's cold you're you walk out it's probably like 61 and you're like oh i'm chilly it'll be a balmy 78 probably by the time you go outside.

Starting point is 00:01:25 It's crispy enough to wake you up. Yes. No doubt. Yes. We hope everyone is doing fabulous and got their Christmas shopping well underway. It's consumerism is at its best here in the States around this time of year, wherever, whenever,

Starting point is 00:01:42 however you're listening. Thank you for making us your number one business and marketing show on Apple. And, Chris, we've got several, lots of late-breaking news articles and stuff that we just don't want to leave out. All right. Give the people what they want. I know. We're going to start today. We like to start on the softer side. In news, the Tesla Cybertruck, Elon Musk is always at the center of a lot of things.

Starting point is 00:02:12 And I thought this was hilarious. The way they choose to do the rollout. The Cybertruck has had a two-year delay in production. It's finally starting to roll out. And Elon and team being and doing what they do for how they rolled out there, they showed a video of the Cybertruck, which goes pretty fast for a truck being electronic, beating a Porsche 911 in a drag race while towing another Porsche.

Starting point is 00:02:44 Oh, trolling even the best cars. It's crazy that it goes that fast. The ability to do it aside, the way that he just chooses to do it, it wouldn't be effective to the truck winning by six car lengths or something. It's towing. So he shows off the towing capacity and the speed. It goes zero to 60, I guess, alone when it doesn't tow something in 2.6 seconds. It's crazy fast.

Starting point is 00:03:12 My Audi, that's about what my Audi does, actually, with the Stage 2 tune. It's right around that. But that's a sports sedan versus a truck. Right. That says around the same horsepower 845 horsepower that's about what my audi generates so while the porsche being towed it appears to be the least powerful carrera t model okay so with the least powerful 911 but it's still a point i'd like to yeah i was wondering that was it a turbo? Was it a GT3? No.

Starting point is 00:03:47 But still funny. I'd still like to know how close it would be if it was one of those. I think it'd be probably, I bet it'd be about the same. The truck might go a little slower, maybe. Because I think the new 911 turbos are probably in the same range. The high twos. Yeah. Zero to 60. Yeah.

Starting point is 00:04:04 But the fact that it can tow. So it's showing off the towing capacity and everything else. Elon just knows how to get attention. And attention sells. The man might be our – Him or Swift in the top rank for talked about most on this show. Yeah. 100%.

Starting point is 00:04:22 And if you go Google like most talked about people in 2023 not just us i guarantee you by impressions they're one two two one whatever it might be 100 for a lot of different reasons and i did finally watch that speaking of him and i think it's been a week or two now but but him telling the advertisers to go fuck themselves repeatedly. If you haven't watched that video, you should go watch it. It is great. Such a good video. I don't like everything the guy does.

Starting point is 00:04:55 I don't. But, man, I'm starting to like certain antics quite a bit. When do you got the money to just go tell people? And he's right. In a way, he's right. I don't agree. It's hard to know what his intent was with the anti-Semitic comments. Like, this is in someone's heart.

Starting point is 00:05:15 Even he should know better, probably, to even get in that mess. But he did go over to Israel and did tours. I think he was somewhat aware that he was crossing some boundaries that he shouldn't have. He was trying to make up for it. But then he did, you're not going to blackmail me. And it'll be interesting. What's the point of having fuck you money if you can't say fuck you once in a while? He definitely has that.

Starting point is 00:05:42 Yeah, he does. And he's definitely doing it. And ironically, Threads downloads have started to go back up, supposedly. We'll see if that holds. I still don't have this. Again, these are not platforms that I am on as much as others. So there's people that can speak more intelligently as far as day-to-day usage.

Starting point is 00:06:06 But I will say when I still don't have as good of experience or as real time of experience, I feel like is what I get from X as I do on threads. So no, I go on X every day, formerly known as Twitter. I go daily threads, maybe like once a week yeah it's irrelevant so the attention game elon musk continues to win and so look if you're a

Starting point is 00:06:38 brand out there and you're thinking about how to mimic this you probably there's probably not a direct correlation because most brands are not going to play a view game, and they shouldn't. So I'm not recommending that to anyone specifically, but it's more the outlandishness with which attention can be gotten. gotten and it and sometimes when you peel it back it's not just outlandish it's the thoughtfulness of towing the 911 behind the car even if it was the slow and versus slower like that take that took thought to put together and then it pull it can pull it off and so there's no denying the innovation of the products that he's doing the fact that a truck can pull a 9-11 behind it and still beat a 9-11 even if it's the base model is very attention-getting so i think it's funny as shit like it's like a such a passive-aggressive poke yeah and that's it if there's anything i'm

Starting point is 00:07:43 counseling here for anyone listening for like doing branding and marketing look stand out be bold you don't have to offend people do it's no okay ignore some of the antics but the boldness of this stunt slash demonstration yeah we'll see i want to get a, though, purely because it looks like a spaceship. Yeah. Yes. I'd like to ride in one now after that. In other news, Sylvester Stallone returns to Philadelphia for inaugural, excuse me, Rocky Day.

Starting point is 00:08:23 Keep punching. Sylvester Stallone celebrated Philadelphia's inaugural Rocky Day as a tribute to the iconic film's impact nearly 50 years after its release. The 77-year-old actor and screenwriter returned to the city where Rocky was filmed, acknowledging the parallels between his early struggles in the industry and his character Rocky Balboa's journey to success. He emphasized the positive impact of Rocky, noting its release during a time of changing politics and a desire for more positivity. The celebration includes Stallone referencing the famous steps of the Philadelphia Museum

Starting point is 00:09:04 of Art. Symbol for the movie where he encouraged the crowd to persevere and keep punching. It marked the opening of the Rocky Shop. Franchise's only official merchandise store. He wants to give back to the city and hinted at future involvement in Philadelphia. What a great movie. Joel better have that music playing right now.

Starting point is 00:09:30 What's the actual day? I think it was yesterday. It was this week. It doesn't say the exact date. It was this week. Timeless. Ba-ba-ba. Yeah. It was this week. It has to be timeless. Ba-ba-ba.

Starting point is 00:09:48 Yes. That better be playing through this whole segment. It's going to be playing. Yeah. The end. I don't know. I think back to the movies. When I was a kid, I think I either watched it the first time. This movie came out in the 70s, I guess.

Starting point is 00:10:05 The first one, 78 or 81, early. I remember seeing the later ones in the theaters. And it was like, not only like when I watched the first Karate Kid doing crane kicks off the side of the chairs. I remember forever punching things all over the place. My mom didn't like that I'd seen the movie because I was like suddenly punching everything and everyone. Just groups of kids now running around with their fists up trying to box. Trying to box.

Starting point is 00:10:36 There's worse things they could be doing. Of course. Everybody wanted to be Rocky until you get hit in the face. Right. Yes. Ch face. Right. Yes. Chasing. Exactly. The first, are you a big gamer?

Starting point is 00:10:52 Xbox, PlayStation, were you ever a big gamer? No. I played a little bit, but I wasn't, I'm not very active with it. Yeah. A lot of my buddies were into like Call of Duty and all that stuff. Yeah. The first Grand Theft Auto 6 GTA trailer just dropped. And this is like one of the biggest franchises still going.

Starting point is 00:11:17 It's reportedly the most expensive entertainment product ever made with an estimated development cost of $2 billion. Grand Theft Auto 6. The game, which has been in development since 2014, aims to set new industry standards. The massive budget suggests a focus on creating a vast and highly detailed open world city based on Miami called Vice City. highly detailed open world city based on Miami called Vice City. While the release date for GTA 6 remains undisclosed, it's expected to launch on Xbox, PlayStation, PC between 2024 and 2025.

Starting point is 00:12:04 The previous game, Grand Theft Auto V, has made an estimated $8 billion to date in revenue. It's insane. These numbers are real. And we had this on our show notes. Why are we talking about video games? Okay, look. This is a gigantic, enormous market. It's insane how big this market is.

Starting point is 00:12:24 We did one of the first series we did on the Radcast three years ago. It was like a series of specific things around e-sports and gaming. And I think the people that are out of it don't realize how big it is. One game, don't realize how big it is. One game, it's like bigger than some country's economies. You got gamer guys getting paid like NBA athletes. They got gaming teams. People don't realize that.

Starting point is 00:12:59 And I just think that brands have to continue to pay attention to how big these markets are. And whether it's e-sports events whether it's gaming things tying yourself to any way possible to like these things if you're they fall in your demo and look grand theft auto has a very wide ranging demo demographic number the people that play it and watch it it's everything from 18-year-olds to 40-year-olds, gamers. And so it's the most expensive entertainment product ever made, $2 billion. But they know they're going to make, if they made $8 million on the first one and this was going to have more diverse and more things to buy and things, they'll probably make $15, $20 billion on the $2 billion. So they know it's a good investment.

Starting point is 00:13:47 When I opened up my social media stuff today, this was everywhere. Absolutely everywhere. Grand Theft Auto. I played this when I was like 16, 17, and I was definitely into it. It's a great game. Even when you said those numbers, that is honestly shocking to me. In the billions, that's wild. Yeah, and they spent $2 billion making the newest one.

Starting point is 00:14:11 It's just wrapping your head. Sometimes we talk about numbers on the show or just in general in life, and they start to gloss over, oh, yeah, a billion this, but that's a lot of damn money. It's a lot of damn development and technology and marketing and everything else. That's just to make the game. The marketing budget is going to be another billion dollars. It's been in development since 2014.

Starting point is 00:14:39 A decade-long project, a $2 billion tenure. I want to know when they sat in 2014 and planned this, did they say, all right, we have a $2 billion tenure. I want to know when they sat in 2014 and planned this, did they say, all right, we have a $2 billion budget? Yeah. In 10 years. But think about everything that gets sold within the game. All these badges and capabilities, and that's where it is. Yeah, it's not just selling the game and the downloads of the game.

Starting point is 00:15:03 It's everything that you buy within it. No different than like apps and everything else. Yeah. And the ecosystem within it, which is what they're talking about, because people keep coming back to the game because of the playability and all these things. And so this market is gigantic. And when it makes sense for your brand, tying to eSports and or gaming or getting in on this billion-dollar bus right here

Starting point is 00:15:31 is never a bad thing. Right? Yes. I thought this was interesting. And I'm not a coffee guy, as I sip on my energy drink. But not coffee. As many people know, Panera came out with this subscription where you get unlimited coffee.

Starting point is 00:15:51 You get a coffee cup, whatever. You pay a monthly, I think only $10 or something. It's fairly inexpensive, but you get unlimited coffee at Panera's. It's been wildly successful because people drop in. They get a coffee whenever, however, unlimited. But you haven't been able to give that away as a gift so they've just launched this year where you can give away unlimited coffee in the unlimited coffee club as a gift to other people for three six twelve months i think this is super smart i think subscriptions are obviously a big moneymaker because it's repeating revenue that you make.

Starting point is 00:16:27 But to be able to gift subscriptions makes a ton of sense. Because think about the amount of people that drink coffee as a great stocking stuff or gift or whatever. To be able to give someone away that free coffee for a year or six months, whatever. to be able to give someone away that free coffee for a year or six months, whatever. And so I bring this up not only because it's news that you can do this, but that subscriptions are a huge way for revenue generation and that repeating revenue and keeping someone coming in the store. Because let's break this down a little bit. Yeah, okay, it's more money

Starting point is 00:17:05 repeating revenue but it's a physical product they have to go to the store to get the coffee what do you buy as you walk in to get that coffee that you paid for you buy that cinnamon roll coffee i want that cinnamon roll right there that cinnamon roll is talking to me it's like punching me in the face like rocky. You get that banana bread? Oh, yeah. And when you go in for that afternoon, pick me up because you got unlimited coffee. You're going to stop in there. I bet people go in there two, three times a day on their drive.

Starting point is 00:17:37 Then it's that avocado toast. Anyone? Cheddar soup. It keeps them coming back through the door. They buy more shit. This is why it's brilliant. It's not just about the coffee. Who knows?

Starting point is 00:17:51 They probably break even with some of these coffee drinkers. Yeah. Now, a lot of them, I'm sure they make the net as they make money on just a subscription. But there's a lot of people that probably come in there four times a day, but they buy other stuff. And it keeps them coming back to the brand. They literally get reminded of that brand name every day so that they're more top of mind for anything. You going to cater something?

Starting point is 00:18:17 We could prepare Panera. What made you say them? Because I stop and get coffee there every fucking day. Top of mind. And so that's why subscription makes sense. Because I stop and get coffee there every fucking day. Really? Top of mind. And so that's why subscriptions make sense. It's not just the recurring revenue from what you sold. It's the upsells and the constant top of mind that you remain because you're in front of their face multiple times a day and all the time.

Starting point is 00:18:42 So there you go. There's my getting on my soapbox on subscriptions. There you go. Go get you some Panera Unlimited coffee. And if you want to learn from me directly, join my newsletter. RyanOfford.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life.

Starting point is 00:19:04 Give that a shout. Join that. It's free. It's daily. Just like this personal branding, podcasting, life. Give that a shout. Join that. It's free. It's daily. Just like this show, give away our best advice. In other news, Bath & Body Works drops a 10-foot candle to help holiday shoppers unwind. I said a 10-foot candle. Bath & Body Works has introduced a new creative platform called Come Back to Your Senses,

Starting point is 00:19:28 encouraging busy consumers to take a moment for relaxation. I like this. The campaign was launched with a 10-foot-tall candle installation in New York City's Herald Square, representing the brand's largest candle to date. I would hope so. The marketing effort encompasses various elements, including video out of home, radio and social media, with a focus on transporting viewers from daily stresses like work emails to unwind and surreal scent infused environments. The initiative aims to promote a sensory experience and moments of relaxation amidst hectic routines.

Starting point is 00:20:06 It's some cop. That's some copy right there. Yeah, I like it. Hedonistic sense. I feel relaxed after you read that. Yes. I didn't see the 10-foot candle. I got to go check that out. Yeah.

Starting point is 00:20:19 Some of these articles hit the radar, and I'm like, I like this for a marketing play, but I hadn't necessarily gone and seen the 10 foot candle. And I don't live in New York anymore. So I can't stroll by there. I probably have. Think about that. Probably had the whole neighborhood smelling good.

Starting point is 00:20:35 I was going to say, like, how big is the wick on this thing? Like a bonfire size flame coming out the top of this. Yes. New York City. I need to know. New York City has some odors sometimes. They might should get this in the summer when that trash heats up. Having lived there for five years,

Starting point is 00:20:52 it gets a little stinky on certain blocks. Maybe they could hire. Oh yeah, Sawyer's bringing it up. Oh, this is gigantic. This is huge. Oh yeah, and it's lit. I think those are real flames. I hope those are real flames. It is gigantic. It think those are real flames. I hope those are real flames. It is gigantic. It's got reindeer on it.

Starting point is 00:21:07 And I bet it better have been scented. Probably made the whole block smell good. The city of New York should hire Bed Bath & Beyond to make these, excuse me, Bath & Body Works. I'm getting my BBBs all. Yeah, yeah. My BBBs, my BBBs, bath and body works. But no, for real, they could come make neighborhoods smell better.

Starting point is 00:21:30 So I'm certain that could be a thing. Make this a thing. Put a 10-foot kettle on every square block. Yeah. I'd like to see that in G Vegas downtown. They'd pay for that. But tax money's going up. I see all the cranes everywhere.

Starting point is 00:21:43 They could afford a big 10 foot bed bath and or bath and body works i still want to say that candle maybe you ought to start a petition it could be a new market for them not just hey relaxation but just making everything smell better you know that yeah getting that relaxation amidst hectic routines. Get that mahogany teakwood intensity. It's my favorite scent. Good scents are underrated. Sometimes I think a good candle is underrated.

Starting point is 00:22:19 We talk about something. I agree 100%. They're overrated. I'm a big aromatherapy guy. If I'm going to the spa, there's a certain smell I want. If I'm at the house, my wife's got cupcake mixed with pumpkin mixed with sugar spice candles going. Even my kids are like, they walk in, they go, what's the scent today? Because my wife is huge into candles. It's like, yes.

Starting point is 00:22:41 But it is a big thing. Yes, but it is a big thing. And I think we can get down with Bath & Body Works, trying to promote more relaxation and good smells. I'm down with it. I promise. I'm working on a campaign I can get behind. You can get behind that.

Starting point is 00:22:58 But if you're walked into a Bath & Body Works, though, the scents start to kind of blend together. It's a little overwhelming sometimes. Very overwhelming. You walk by that in the mall and it's a little overwhelming sometimes very overwhelming you walk by that in the mall and it's you can smell it they need to figure that out just like walking by like the perfume stand in the belks or the macy's or whatever it's whoa yeah blend you might get a headache. Imagine working in one of those things. It's okay.

Starting point is 00:23:28 I think it's a desensitizer. But I like the campaign. I like the 10-foot tall candle. And I think they're missing something by not putting these in more cities and making them smell a little better. Yeah, I agree. I did think this was cool. Domino's, who's always breaking all the rules these days with their advertising.

Starting point is 00:23:50 This one, why Domino's is awarding half a million dollars in snow plowing grants. So if you've seen this with wintertime coming, this is a great campaign. Again, it might be total PR, but it's fun. Domino's has announced a new initiative, plowing for pizza. PFP, baby. Awarding. You down with PFP? Yeah, you know me.

Starting point is 00:24:16 Awarding $500,000 in grants for snow plowing to ensure access to the pizza's chain during winter weather. Customers can apply for a grant by submitting their zip code, and the chain will distribute $25,000 to 20 cities throughout the season. The program is already in progress in Erie, Pennsylvania, Marquette, Michigan, and Manhattan, Montana. Awarded cities will also receive winter gear and Domino's gift cards. The campaign follows the 2018 paving for pizza effort where Domino's repaired rows to protect pizza integrity during the delivery. The bread aims to emphasize its commitment to customers' convenience, loyalty, and loyalty through unexpected actions like this initiative.

Starting point is 00:25:07 Funny. Plowing for pizza you can't get that pizza if you're all snowed in and i'm a big dominoes guy so i can get behind this as well yes and this is probably more pr than anything let's be honest i don't know how many more pieces are getting out of the of, but it makes for a great commercial and a great PR story. And so... I can already see the commercial. It's Christmas Eve. You need your pizza delivered. Here comes Domino's

Starting point is 00:25:38 fucking snowplow wrapped in dominoes here to save the day with your fucking pizza and breakfast on Christmas Eve. Exactly. And look, here's how I know this is PR. So you can distribute your TV ads geographically. And I'm seeing these all over.

Starting point is 00:25:57 I'm in South, we're in South Carolina. We don't get snow. We get maybe one inch. We don't have any plows around here. I'll tell you that. We get maybe one inch. We don't have any plows around here, I'll tell you that. So the fact that I'm seeing these spots on television is proof that this is PR because they know how the South Carolina gets.

Starting point is 00:26:13 It doesn't affect you, right? Yeah, it doesn't affect me. But it does affect me because I go, oh, that's clever, that's funny, that's cool, and I like Domino's for doing something like that. So back to the earlier point with good marketing, good advertising, be bold, be different and push the envelope. And that's what Domino's is doing. They're actually doing this. So they'll have video and content.

Starting point is 00:26:37 It'll be a great social play. But they get the whole, they get people talking at the water cooler. You seen that plow? Did you see plowing for pizza? Pizza and plows, baby. The alliteration, if nothing else, is what gets it for me. Plowing for pizza. PFP.

Starting point is 00:26:57 That's what they should have called it. Yes. I think it's as good a time as ever to always mention our good sponsors, and that being Caldera Lab. I've got my sweater on today. No hat day. Got a few podcasts recording. Wanting the skin to glow.

Starting point is 00:27:16 Got my lighting perfect. And these circles under the eyes look better than ever thanks to the icon that I'm trying to be. But luckily, I use it. You rub it on, it helps with all the circles of bags. Men's premium health care delivered straight to your home. And let me tell you, it's the best that you can buy. And it's all made in the USA.

Starting point is 00:27:42 So premium men's skin care delivered right to your house. If you use Rad Ryan, you'll get 20% off. At calderalab.com. We have the links everywhere. You can get to them through my profile and social media,

Starting point is 00:27:54 the show notes. But calderalab, Rad Ryan, get 20% off. It's a great gift. Come on. I'm telling you, any man

Starting point is 00:28:02 that cares about their skin or is even remotely a little vain, which most men are at least a little bit. If you aren't, then you aren't paying attention. You got to keep that stuff looking tight. You don't want to look like you're 100 years old when you're 75. And if you're not vain, maybe your wife or boyfriend is and tell them to buy it for you. Exactly.

Starting point is 00:28:23 They may care more than you do. So, again, use RAP. i'm looking out for you guys this is it this isn't about ad this is about looking out for you because i've tested this stuff i use it every day i use it this morning an hour before i got here use rad ryan you'll get 20 off delivered right to your door perfect gift good stocking stuffer and i talk about it a lot but, but the body bar is where it's at. If you order nothing else, and you'd be a fool to do that, but if you do, get the body bar. You'll thank me for it, and you'll never go back to store-bought soap.

Starting point is 00:28:59 Caldera Lab, the official skin care provider of the Radcast and Ryan Offord. Yes. Finally today, McDonald's reinvents McNugget Buddies for streetwear-minded adults. I like some McNugget Buddies, but I like some McNuggets. I'm getting hungry, and I'm not going to be eating chicken nuggets, but it does sound good. Some hot mustard sauce I'm talking about. McDonald's has teamed up with artist and streetwear influencer Kerwin Frost for a unique Happy Meal collaboration featuring a customized box

Starting point is 00:29:36 and the return of McNugget Buddy Collectibles. After over 25 years, the Kerwin Frost box set to launch launch on December 11th, will showcase six artist-designed buddies. The collaboration extends to merchandise, incorporating vintage items from Frost's archive and Fry Guy shoes inspired by the buddies. The marketing effort includes TV spots, social media elements, augmented reality, gaming contests, tie-ins, and more. Reflecting McDonald's ongoing strategy to leverage nostalgia and follow us to success of last year's collaboration with cactus plant flea market. That one really rolls off the tongue. Don't remember that one. But this comes to us from marketingdive.com.

Starting point is 00:30:25 Really great marketing news. I'd check them out. Look, I like this. The only thing that would make this better, if this was the California Raisins, let me tell you, when I was growing up, these collectibles were a big deal. And very few were as popular as the California Raisins edition. You guys remember those, right? I don't know if you might be too young. You might be too young, Chris. It rings a bell. The California Raisins. But they had glasses and they had little

Starting point is 00:30:53 characters and the people would like flock to get these collectibles. So I love this return. I'm still boycotting a little bit because they don't use the Hamburglar enough and I think it's like some kind of woke ploy. But that aside, my kids will never let me not go to McDonald's. And we go every Friday for Hot Cake Friday.

Starting point is 00:31:13 McDonald's, call me. But all that aside, I love the vintage stuff, the collectibles. And I'm going to get me some McNugget buddies. I can tell you that right now. I can't wait to see what you get. I have not heard of Kerwin Frost. Have you heard of him? I'm not.

Starting point is 00:31:34 And even our producer, Sawyer, who's just street stuff. He's a skater. He's into that. Has not heard of Kerwin. So I don't know him. But it doesn't really matter. I want some McNugget buddies because my kids collect these things, all the stuff.

Starting point is 00:31:52 And I can see us getting into it because we go there enough, starting to get back into the collectibles. It's fun. They're not overreached. The craze that was the California Rays and people more my age are nodding their head right now because they remember it. There's like a song and everything. They like dance on stage. It's quite hokey but fun.

Starting point is 00:32:14 So go look that up. I think you need to cue it on the playback of this. And so what's the tie-in? We're always about value here. Look, collectibles are hot. People like collectibles. They like stuff. here look collectibles are hot people like collectibles they like stuff there's still that even in the digital world that collectible aspect of both tangible and you do the nft thing

Starting point is 00:32:33 if you want it to fail if you wanted to train wreck just do the nft thing but i can't agree with that i don't need to get that for my nft buddies i'll be like bro i heard you say this on the show yeah i know i still think there's some there's an industry there and it's there's still demand but i just i just panned it when it first came out because i knew it was going to fizzle it was a fad at least in the moment i think long-term digital art will be a thing 100 i'm'm not completely against it. I just thought the wave that was going on was in a natural wave of the market that didn't end up crashing. There you have it.

Starting point is 00:33:15 But a dude like this, vintage nostalgia collectibles, I'm all for it in marketing. And ultimately, I'm all for you, Chris. Any final words? Vice versa, brother. I just want everyone to have a great weekend, enjoy the holiday, and stay warm. Yes. Wherever you may be.

Starting point is 00:33:36 Getting cool out there. And don't forget, December 8th, which is today, is pretend to be a time traveler day. You didn't think it existed, but it does. Yes. We'll leave you with that on this lighthearted edition of the Radcast. Hey, look, we like you smile while you learn. You can go get the boring news anywhere. We're going to keep it interesting and we're going to keep it number one. Thanks to you.

Starting point is 00:34:11 You're to find us the Radcast.com. Search for California Raisins. You'll find all the highlight clips from today, nostalgia and everything that comes with it, including that Tesla truck beating the shit out of Porsche. For Ryan Alford, Chris Hansen in Miami, we'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast

Starting point is 00:34:44 or at Ryan Alford. Stay radical.

Right About Now with Ryan Alford - The Week of December 08, 2023 Marketing and Business News: Tesla Begins Deliverables of its Cybertruck Years After Viral Glass Test

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