Right About Now with Ryan Alford - The Week of December 1, 2023 Marketing and Business News: Apple Music Replay is Here, and it’s Still No Spotify Wrapped

Episode Date: December 1, 2023

Welcome back to The Radcast! We kick off the holiday season with some festive banter and a touch of impromptu Santa Claus spirit. Ryan and Chris bring you the weekly roundup of marketing insights and ...business highlights. From Apple Music Replay challenging Spotify Wrapped to Pop-Tarts introducing an edible mascot for a bowl game, we've got your weekly dose of intriguing news. Tune in as we discuss Dolly Parton dazzling in a Dallas Cowboys Cheerleader uniform, Instagram's new feature to filter spam followers, and much more.Stay tuned for this lively discussion! As we wrap up, Ryan and Chris extend warm wishes, encouraging everyone to stay cozy and relish the holiday season. Happy December 1st! And with approximately three weeks left for your holiday shopping, there's no need to feel pressured – just enjoy the process. Tune in now for this lively discussion and stay radical! 🌟🎄Apple Music Replay is here, and it’s still no Spotify Wrapped (02:28)https://techcrunch.com/2023/11/28/apple-music-replay-is-here-and-its-still-no-spotify-wrapped/  Pop-Tarts unveils edible mascot for inaugural bowl game (07:30)https://www.marketingdive.com/news/pop-tarts-edible-mascot-college-bowl-football-game-marketing/7007 59/  Dolly Parton Dazzles in Dallas Cowboys Cheerleader Uniform at Thanksgiving Halftime Show: Watch (12:18)https://www.billboard.com/music/music-news/dolly-parton-dallas-cowboys-cheerleader-thanksgiving-nfl-ha lftime-show-1235510268/  Instagram testing a feature for users to filter spam followers (14:08)https://mspoweruser.com/instagram-testing-a-feature-for-users-to-filter-spam-followers/  Learn marketing and personal branding from Ryan directly by joining his newsletter: (15:55)https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Chief of Cheer: This company will pay you $2,500 to watch 25 holiday movies in 25 days (16:15)https://www.usatoday.com/story/money/2023/11/13/get-paid-watch-25-movies-25-days-cabletv/71574846 007/  Winners and losers of Black Friday 2023 (19:30)https://www.marketingdive.com/news/winners-losers-black-friday-2023/700668/  Fake out-of-home ads—how they help and hurt brands and the ooh industry (21:25)https://adage.com/article/marketing-news-strategy/fake-out-home-ads-how-they-help-and-hurt-brands-an d-ooh-industry/2531356  How Walmart’s shoppable rom-com bridges holiday content, commerce (23:24)https://www.marketingdive.com/news/walmart-shoppable-holiday-marketing-ads-tiktok-roku/700848/  Sponsor Caldera Labs: (29:04)High-performance men’s skincare line Website: https://calderalab.com Promo code: RadRyan and get 20% offIf you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Transcript
Discussion (0)
Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. It's Friday, December 1st, 2023. Your first Radcast of December. Oh, Chris Hansen.
Starting point is 00:00:32 Oh, Merry Christmas. We made an impromptu Santa Claus reference there. Very fitting with the Christmas tree in the background. I know, that's very nice. You're at the Orlandolando abode not i am in yeah no me out in the vacay lounge today i'm in orlando whatever we'll call that the you'll have to come down and come up with a nickname i know i need to get down to the orlando house the the disney the fake aid. Where the magic happens, baby. Yes.
Starting point is 00:01:08 How far are we from Disney from there? Like how far, how long would it take you to get in line in Disney World? Like 25, 30 minutes. 30 minutes. 30 minutes from fun. It's all the fun you can have. From the most magical place on earth. Yes. From Mickey.
Starting point is 00:01:21 Hi, everybody. M-I-C-K-E-Y. Yes. It's your weekly marketing and business news of the week and just anything else we want to talk about how was thanksgiving thanksgiving was lovely had a great family time great food how about you good iate, you know, the normal thing. Lots of turkey and dressing. And then my dad made vegetable soup on Friday. A little change of Carolina area here. All good. Thankful for all of those things. No family fistfights. There's a high likelihood of some drama in any family event.
Starting point is 00:02:17 I think that applies to any family. We were fortunate as well. No drama this year. The triple F. Family fistfights. It was all happy drunks no no angry yes on a lighter note on our news of the week this is the time of year when you see all of the music replay lists spotify comes out with their list called spotify wrapped apple is getting in the game with what they and i use apple music it's called replay and i've got in the game with what they, and I use Apple music. It's called
Starting point is 00:02:45 replay. And I've got some beef with, with what's gone down here. I've always liked Spotify. It seemed to always get my playlist, right? It's even if I feel like they've stretched it a bit, like into songs, I don't think I played that much. It's stuff that I would listen to. And they do it in a social way. It's fun. You can share it. So all those things. So Apple's in there. And let me just tell you, I listen to Apple more. We're an Apple family.
Starting point is 00:03:11 We've got all the subscriptions. And so we all listen to Apple music. Let me tell you, you talk about stretching. There are so many songs on there that I have never listened to. It's the replay. And and i'm like who is this person i'm like i'm starting to question my own sanity i'm like i don't know is it even at least is it similar or catchy oh i mean doing a good job it was you know miley cyrus was like the first song and i'm like and i got no no beef with mra. I like some of her stuff. I like a little wrecking ball.
Starting point is 00:03:45 Sure, it's catchy. But I listen to a Miley Cyrus song intentionally like all year. I'm like. You're not searching out Miley Cyrus when you open iTunes? You're not like, you know what, boys? No. And I know she's had some hits this year, some rebound hits or whatever you want to call them. But like it started with that.
Starting point is 00:04:03 And then it went to a couple of songs. year some rebound hits or whatever you want to call them but like it started with that and then it went to a couple other songs and it was like all it was truly like the top 40s playlist of the year and i'm like and that's just not i mean i listen to more country than anything and it took 12 songs to get to a country song and i'm literally sitting like did they get this wrong what is going on someone messed up on the algorithm. Yeah. Your algorithm is wrong. And there was an article from TechCrunch, and they were bashing Apple's foray into this as well. So if you're listening out there,
Starting point is 00:04:33 you probably have experienced the Spotify wrapped. You probably, if you've done that, Chris, if you've seen that where you get like your top list, like this shareable thing via email, you'll start seeing you'll start seeing stories with everybody like every other story if like your friends are like big music junkies will be like they're wrapped yeah like summation or whatever and i've got a little trivia for you today chris and for those out there if you're listening you play along the most streamed artist of 2023 on spotify i'm gonna give you a just so we don't have too much
Starting point is 00:05:10 dead air i'll give you three seconds let's keep it most streamed artists what's your guess chris oh you're a ding yes it's gotta be you talk about her every other week i figure she's gotta be it's the taylor swift show and the taylor swift world we just live in it oh you swifties out there just downloading your hearts out i'll listen i look taylor swift would probably been in my playlist this year at least on some level because i did like her new album and i did there's a couple jams on there i like some t swift right a couple of her songs there. I like some T-Swifts. A couple of her songs. I don't really love all the Swifties.
Starting point is 00:05:50 I kind of want to punch the Swifties in the face. Not if they're girls. Just if they're guys. Unless you lived in a box, you knew Taylor Swift had a massive tour. Yeah, but I like Taylor Swift. I just don't like her fans. Is that possible?
Starting point is 00:06:04 Is that okay? I agree Taylor Swift. I just don't like her fans. Is that possible? Ian, is that okay? Is it okay to like her but not like her fans? I agree with you. Yeah. So if you're a fan, like I'm a fan. I listen to her. I'm more of like a respect. Like good artist, writes her own stuff.
Starting point is 00:06:18 A lot of respect for the hustle. And she's like one of the most popular people on the planet. Total respect. Fan, like crazy hood hood it just gets to me but i would honestly say that applies to any super famous person in their fan base 50s when you start passing out and sobbing crying it's a little yeah like i got two and three from oh like overwhelmed i talked to a lot of famous people and i don't know i just don't have that gene where i'm like i really don't give a shit like i'm excited to talk to you there's some of my heroes behind me on the board that i've had on
Starting point is 00:06:58 the show and oh but it's like uh you're just a human like we all bleed the same blood exactly a couple more zeros in your bank account but that just doesn't really mean much to me you're just a human. We all bleed the same blood. Exactly. A couple more zeros in your bank account, but that just doesn't really mean much to me as far as me falling down over you, but to each their own. And you know who you are. You're listening out there. There's people either getting offended by this that are listening or that are
Starting point is 00:07:18 going, Oh God. Yeah. I know what you're saying, Ryan. Yeah. Something tells me it's more of the latter. And in some other lighter news, I thought this was funny.
Starting point is 00:07:30 I'm a big college football guy. Went to Clemson and go Clemson Tigers. Beat our rival, South Carolina. Ugliest game ever. God, it was so boring. But we won. That's all that matters. That's how you really feel.
Starting point is 00:07:44 It was. I was sitting there telling my dad, came over for the game, and I'm like, no one in America is watching this game unless you are a South Carolina or a Clemson fan because you're watching it for three minutes going, this is the worst offense display. It was offensive. That's how bad the offense was by both teams.
Starting point is 00:08:05 The only thing that saved us was Clemson's defense was just better. And anyway, go Tigers. But related to that, a little more fun news for those of you out there. Pop-Tarts is going to have their own bowl game this year. And they're coming out with an edible mascot for their inaugural bowl game. A mascot walks by. You can just take a bite of that thing. Pop-Tarts is introducing an edible mascot for the first time ever.
Starting point is 00:08:30 Pop-Tarts Bowl, a postseason college football game set for December 28th in Orlando. You can go over there and take a bite, Chris. The unique mascot will engage with the crowd during the game. After the final whistle, transform into a snack for the winning team. Is he going to have a wrapper on that he pulls off? He's been walking around all day, sweating his ass off, and you're going to take a bite out of his Pop-Tart. This initiative is part of the brand's efforts to connect with the college football audience.
Starting point is 00:09:02 It aligns with its new creative direction introduced in july yeah all right so you could eat that guy yeah interesting it's good brand play i think it sounds a little gross at first but i'm going to play it out and just because i like college football i'll probably i will say this it makes me want to tune into this game as long as as we get to see that mascot get eaten. It should be at like halftime or something. Are they hosting like a whole new bowl game specifically? Yeah, usually they're taking over. A sponsor's taking over an existing one.
Starting point is 00:09:39 They don't add too many new ones. It's usually one that had a sponsor's name. The Cheez-Its Bowl or something, I had to guess. If you don't see a Cheez-Its bowl this year it's probably this bowl that took over the name sponsorship and this is a popular marketing play for some of the medium to larger brands because and let me tell you it's not because the game's going to be very good because let's be honest this is going to be like Rutgers versus like central florida sorry if you're a rutgers or central florida fan but uh my alumni my alma mater but no offense thinking yes it's all about the tv dollars and the tv exposure because think about how much pop tarts or any of these brands spend on a 30 second commercial right tens of hundreds of
Starting point is 00:10:22 thousands of dollars depending on the network tuning on the time super bowl adds five million dollars so even like a news time 30 second spots 100 grand sometimes more than that if it's a network tv so they do these bowl sponsorships because think we're talking about it right now We're validating it from a marketing perspective. The ESPNs of the world, all the sports networks, that Pop-Tarts will get mentioned, I don't know how many million times, because of the name sponsorship, and then the game is on TV for three hours with the Pop-Tarts bowl on the screen for three hours. So, again, back to the comparison of what you pay
Starting point is 00:11:08 for a 30 second commercial on television much less a three hour bowl game that has your name plastered everywhere so that's why they do this big time reaching frequency and usually a pretty in-tune audience because of the popularity of bowl games in general, especially on the TV. They made people go, you'll go and you'll be like, there's only like 100 people there. It's because it's all TV now.
Starting point is 00:11:33 They might as well play in an empty stadium for some of these. But then you wouldn't be able to eat the Pop-Tart. There's another reason to actually go to the game. You might get to take a bite out of that Pop-Tart. I hope they're handing them out. Would you take a bite out of that Pop-Tart. I hope they're handing him out. Would you take a bite of that guy if he walked by?
Starting point is 00:11:49 If he walked by and he ripped that wrapper off, would you take a bite? It's a hard pass for me. Not going to lie. Even if it's brown sugar and cinnamon. I'd have a hard time not taking a bite. Maybe break off a piece, but I wouldn't put my face. Yeah, you'd be like breaking off the corner.
Starting point is 00:12:11 Yeah, rip a little piece off the corner of the bread. I don't need the whole, just for the experience, for the photo op. But in other lighter news, one of my icon favorites, Dolly Parton. Did you see this? Dolly Parton dazzles. I did. In Dallas Cowboys cheerleader uniform at the Thanksgiving halftime show.
Starting point is 00:12:33 Comes to us from our friends at Billboard.com. Dolly Parton surprised the crowd at the NFL halftime show during the Dallas Cowboys Washington Commanders game on Thanksgiving wearing a sparkling Cowboys-inspired cheerleader's outfit, the 77-year-old country superstar performed a high-energy medley of hits from her new album and Queen songs. I tell you what, 77, man. Rock that cheerleader.
Starting point is 00:13:03 I'd stop sort of saying I i was all she was attracted but good god 77 and being just able to even rock that thing pretty incredible she looked great i was seeing a lot of people getting triggered by it oh you're too old like dude this lady's a actual good person who's had a very long successful career give her a break if you can still go rocket stage at 77 yeah hats off to you i would if i were she was flipping them the the silent middle finger like she gives a shit yeah and but the reality is. That whole story is amazing. Yeah. And still rocking it. Anybody hating on that just wishes that 77, that they could do the halftime show for Thanksgiving game. And be rocking some outfit that they actually can pull off.
Starting point is 00:13:58 So, hats off to Old Dolly. Instagram is testing a feature for users to filter spam followers. Instagram is testing a new feature to filter out spam followers, which should be available to all users soon. Always love these articles. They're so specific. Soon. It's available soon.
Starting point is 00:14:23 This feature will identify potential spam accounts and require your approval before they can follow you helping to clean up your follower list improve engagement the effectiveness of this spam detection remains uncertain probably because they haven't launched it yet but it aims to address issues like cluttered follower lists, reduced engagement, and damage to your accounts' credibility caused by fake followers. So there you go. I'm all for getting rid of some spam accounts because nobody clutters up my comment section more than these fuckers that are just going, when I'm in a time of need,
Starting point is 00:15:03 I like to go for molly.ringwald or whatever. They're trying to promote these other accounts. This person helped me so much with my financial help. Go follow. It's okay. Sounds legit. Yeah. I was really down in the dumps.
Starting point is 00:15:21 I was contemplating things that I've never thought were possible but then rick dot hassle came along and saved my day i'm like come on man get out of my feed it's yeah you know i know i guess the easiest solution is this is i sent it to private and you can alter who follows you but yeah maybe but I'm right there with you. We'll see how effective it is once they launch it. I'm all for it. We'll see. Surely there's going to be people already working, trying to work around it. You better believe that. Yep. And if you want to learn from me directly, join my newsletter, Ryan Offord.com backslash newsletter, sign up. I give daily advice on marketing, personal branding, podcasting,
Starting point is 00:16:06 life. Give that a shout. Join that. It's free. It's daily. Just like this show, give away our best advice. So this comes to us from usatoday.com. Cabletv.com is hiring a chief of cheer. Yeah. All right. And you know what? They're're gonna pay you $2,500 to watch 25 holiday movies in 25 days that doesn't sound very hard one holiday movie a day for 25 days i know i read that and i was like like easy yeah so the chief of cheer is offering $2,500 and one year streaming service memberships applicants must be 18 or older and submit their info by December 1st. That's today, people. Get them in.
Starting point is 00:16:51 The job includes rating movies and streaming services. Oh, they're only going to hire one? I thought this was like a contest for multiple. A single one? That's what I thought. Anyone could do it. Oh, give me a break. Okay. This is more like a contest it's called a contest and more than you're hiring someone that's a bullshit
Starting point is 00:17:12 so this one chief of cheer gets a hundred dollars a day for 25 days so they're gonna only hire one that's unfortunate i was hoping i was gonna apply for that shit chris i'll do one one movie a day That's unfortunate. I was hoping I was going to apply for that shit, Chris. I'll do one movie a day. What do they pick the winner? They say that you apply with a reason why you're the best fit. As I read the small print here, I was getting excited.
Starting point is 00:17:37 I thought it was going to be like multiple Chiefs of Cheer. There's only one. Could be the Chieftains of Cheer or something. The Chiefs of Cheer. I think we should apply as a team. need a duel we'll split the money to say putting it all on one person just i mean what if they fail what if they don't watch 25 movies i know i might need a junior chief of cheer to assist cameron i need you on board with this i need a junior chief of cheer to assist with my
Starting point is 00:18:07 movie watching it tastes like not off i might get bored or something and i need to be able they're probably gonna have a quiz like what of what happened to make sure that you actually did the job split that 2500 with her how much pto do i get with this chief of cheer? I need some time off, baby. 25 days in a row of work. All work and no play. An hour a day. What? This is more than most people work. Not most.
Starting point is 00:18:33 I say some people, not most. Fortunately. Oh, God. I have to watch a movie every day. And if you're watching, there's people doing this, not getting paid this time of year. It's right. They're having it's right they might as well throw it in unless they're really bad christmas movies maybe it's like all yeah like the worst like these movies that you don't even want to watch like the worst like the bobo
Starting point is 00:18:59 like uh scrooge movie or something from like it doesn't have the named actors it's like like a Scrooge movie or something from like, it doesn't have the named actors. It's like D list actors in everything. Yeah. Sure. Like the Hallmark channel. Hallmark, the Hallmark channel.
Starting point is 00:19:13 Oh God. I definitely would. I would be the, I need the chief of beer. That was going to be the chief of cheer to do that. Yeah. At the combined some jobs here through that. Yeah.
Starting point is 00:19:23 We need Budweiser to be a sponsor to step in if you're gonna watch all this shit but anyway yeah i'll never see we did have some winners and losers of black friday last year did you do any shopping did you go black friday shopping i ordered some stuff online that doesn't count if you didn't get in a line and have someone yell at you for jumping the line or something does that even exist anymore yeah no i drove down to the boat on friday and the line there's no one there's no no traffic really yeah i didn't see any traffic i think i think people are you can get it all online now. Unless you're one of those people that likes that experience, I think.
Starting point is 00:20:09 Yeah. Camping out, whatever. What, getting a root canal? I love that experience. I think I'd rather do that than be in line at 4 a.m. at Best Buy. It said Black Friday 2023 saw record online spending no kidding 9.8 billion with mobile shopping expected to surpass desktop for the first time that's hard to believe i thought that already happened however analysts like td cohen lowered holiday season forecast due to consumer caution from inflation retailers started promoting deals early in mobile shopping reached an all-time high
Starting point is 00:20:51 despite the increased online sales they revised the spend forecast to a 2.2 to 3 percent increase the article also mentions the rise of mobile shopping the impact of inflation on fulfillment options and expectations for cyber weak spending. Super Saturday with an extra shopping day is anticipated to be significant for retailers. It just goes and talks about the decline of early morning doorbuster deals in recent Black Friday. I didn't see any doorbuster deals, actually. Moving on, fake out-of-home ads are becoming a hurdle for the out-of-home history, out-of-home industry.
Starting point is 00:21:38 Fake billboards are gaining popularity as a social media attention-grabbing strategy. Experts warn of brand trust risk associated with this trend. Brands are posting out-of-home ads on platforms like Instagram and TikTok, but some of these billboards don't actually exist in the physical world. So you're posting a picture of an outdoor board, I guess, that doesn't exist. I may have done that before. I don't know.
Starting point is 00:22:05 I know we've done that for vacay. We did a picture of a billboard. Like your mom wants gummies for mother's day. Yeah. How's it really? People really think that that's a border that is it really reducing trust? I don't know. That might be an overstatement.
Starting point is 00:22:19 I don't think anybody at all thought, Oh, where's that billboard? Yeah. Oh, I miss passing it by. Right. I think they got to get the ploy. And I thought this was more like brands were actually like playing around with like spoofs on outdoor boards, like spoofing something. Yeah. I have seen that.
Starting point is 00:22:41 And that's one of the funny thing is if someone is spoofing someone or making fun of them. It used to be they used to do this, and I think they cracked down on it. Like when Clemson and South Carolina would play each other, they would actually put up billboards in each other's towns like talking shit. They won't let them do that anymore. It would be like something derogatory about their coach yeah of course psychological psychological warfare on the in the media playing up on college football the ball the walmart's shoppable rom-com bridges holiday content commerce walmart is launching
Starting point is 00:23:30 a shoppable holiday content series titled add to heart get it add to heart add to cart inspired by romantic comedies the 23 part-part series, running on TikTok, Roku, YouTube, and Walmart social channels, follows the story of Jessica, a New York designer, and Javi, an old flame. The unique aspect is that viewers can purchase items seen on screen, including furniture and outfits, with orders fulfilled by Walmart. The series aims to bridge content and commerce,
Starting point is 00:24:06 leveraging TikTok's shoppable video format and Roku's OK2Text feature. Campaign, part of Walmart's efforts to adapt to the digital era, targets a broad audience while particularly appealing to Gen Z and millennials. Of course, Add to Heart episodes will start airing on December 2nd, that's tomorrow, with a live premiere that happened this week featuring real-life couples who met at Walmart stores. Oh, how sweet. What a love story.
Starting point is 00:24:38 Yeah, there's some Walmarts here that would be an interesting place to pick up people, but I'd address. I just thought of that Walmart you and I were in in Greenville together. Did you see any potential girlfriends there? It was brimming with potential. Only if they had a dentist. The Viltown. Anyway.
Starting point is 00:25:04 I just play, actually actually if it's successful it's all about how how good the entertainment is but i do think you're going to see more and more of this brainy type content where you can buy stuff within the entertainment that's happening that's not a direct sale and so if it done, this can be very lucrative. It's just. This reminds me of video games. Yeah. It's like buying upgrades while live playing, kind of.
Starting point is 00:25:34 Yeah. I think it's smart. Yeah. Let's see what the content's. That's what I mean. The content's got to carry it, though. So it makes, in theory, it's brilliant. And it makes a lot of sense but it's the content still
Starting point is 00:25:47 has to be good enough because you're gonna are you gonna watch it and if you're watching it to have the products and the influential things built in you could direct by i totally get it but i hope that content's good because if not, then you just got shitty content that nobody watches with a bunch of features that no one uses. So if you're thinking about doing something like this, focus on the content and not the shopping engine. The technology is there, but you got to make the content good. Sometimes people get caught up.
Starting point is 00:26:24 I know this firsthand working with big brands. They get really caught up in the technology of the solution. And, oh, wow, this whiz bang, it could do these things. It's all the sizzle, but they forget about the steak. And it's, but the experience, but the experience sucked. Oh, we had all these features and all this stuff. It could have been so cool, but you experience, but the experience sucked. Oh, we had all these features and all this stuff. It could have been so cool, but you have to make the experience good.
Starting point is 00:26:51 Like it doesn't matter. Like the Xbox is cool as shit, but the game better be good. Or people don't play it. Yeah. I remember they'd have all this stuff. You'd watch all these things, games coming out, and it'd be so exciting. And the game sucked. And it was all lost because the game wasn't any fun.
Starting point is 00:27:15 And don't forget about the steak while you're cooking the sizzle. We'll see where shopping goes for Walmart. But I will say this intersection of content, shopping, and non-salesy ways with which to interject product within content is going to be expanding. Because consumers are very aware, more aware than they've ever been, that they're being marketed to. And so direct hit-you-over-the the head ads are becoming less and less effective. And so these more natural organic engagements where product is intertwined and then easily shoppable is the new play. Look, you've had product placement for 50 years. That's what soap operas were. Oh, look at the box of soap on the counter. That's where all this started.
Starting point is 00:28:09 That's where content started. That's where TV and entertainment started was the soap opera, which is moms that stay at home, they're watching TV, and they see the brand that the actor's using. So that's not new. What's new is the ability to hit one button and it show up on your doorstep the next day. But that content better be good.
Starting point is 00:28:34 Just like the softball. Look, Days of Our Lives, they won a lot of Emmys. Or something. They've been in the game a long time, bro. With that track record, you're doing something right. Oh, I got where the game a long time, bro. With that track record, you're doing something right. Oh, my God.
Starting point is 00:28:45 Where the storyline moves at a snail's pace. Like, you can watch it and not watch it three weeks later, and she's still hanging over the cliff, almost dying. God, she hasn't moved yet. Anyway, you get the point. Keep them on those cliffhangers. Yes. Keep them on those cliffhangers.
Starting point is 00:29:02 Yes. Finally today, we'd be remiss without talking about the way we stay looking good. And that, for me, is Caldera Lab. It's the only way this glow happens, Chris. This holiday glow. I got to stay in flow with my holiday glow with Caldera Lab. My favorite. I'm holding it in my hand.
Starting point is 00:29:28 I'm trying to be an icon, but I got to, until I am, I'm just using the icon to keep the bags under these eyes. I got four kids, Chris. I'm running companies. I got four kids I'm chasing around. Some of them sleeps in low supply. So I got to keep Caldera Lab in high supply. Premium. Men's care delivered right to your house.
Starting point is 00:29:49 Delivered straight to you, and look, you can't buy this stuff in store. You got to buy it direct, and you use Rad Ryan, you get 20% off. And I'm telling you, I've said this before, I make a big deal out of it, but literally, I was using it this morning. The suds were overflowing, Chris. It was like shaking up a champagne bottle and just the explosion of stuff. So that's how it is. The champagne of soap is Caldera Lab.
Starting point is 00:30:19 The body bar. I'm telling you. Go to calderalab.com. Use RadRide. You'll get 20% off. You'll thank me for it. And look, it to calderalab.com, use RadRyde, you'll get 20% off. You'll thank me for it. And look, it's gift-giving time. The man in your life does not need ties and socks.
Starting point is 00:30:31 He needs skin care. He needs to look good. And Caldera Lab will do it. We appreciate them as the official skin care partner of the Radcast and Ryan Alford and anyone that's smart enough to get it. Ah, Chris,
Starting point is 00:30:49 any final words, my friend here in Orlando? No final words. It's everyone stays warm out there and has a great holiday. Yes. Happy holidays to everyone. December 1st. That means you have about three weeks.
Starting point is 00:31:07 Three weeks of shopping. So you should be nervous. That's how my mom does it. I only have three weeks left. I'm nervous. Oh, I'm not nervous. I like to buy stuff on Christmas Eve. I'm just kidding.
Starting point is 00:31:21 It's at least the day before Christmas Eve. I'm that guy, typically. Yeah. We appreciate everyone. I like I'm that guy, typically. Yeah. We appreciate everyone. I like to come through in the clutch. Yeah, come through in the clutch. Hey, you can't have a little pressure. It's not fun.
Starting point is 00:31:35 Yeah, exactly. Make it a game. I want a challenge. Yeah. Find us at theradcast.com. For Chris Hansen in Orlando, I'm Ryan Alford from G Vegas. We'll see you next time on The radcast.com for chris hansen in orlando i'm ryan alford from g vegas we'll see you next time on the radcast to listen or watch full episodes visit us on the web at the radcast.com or follow us on social media at our instagram account
Starting point is 00:31:58 d.rad.cast or at Ryan Alford. Stay radical.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.