Right About Now with Ryan Alford - The Week of December 15, 2023 Marketing and Business News: Rizz is Oxford’s Word of The Year for 2023 - Do you have it?

Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up, guys? Welcome to the latest edition of The Radcast. It is Friday, December 15th, 2023, halfway through the last month of the year. We're 10 days to Christmas, Chris Hansen. That's exactly what I was thinking when you said the 15th, 10-day countdown.

Starting point is 00:00:38 Your 10-day countdown is on. If you're listening to this in real time, i.e. the same day, this is a news episode, people. Get with it. You should be at least listening to it on the weekend of the 15th. You got about eight to ten days left, depending. And if you're listening to this a week late, you are fucked. If you haven't been shopping.

Starting point is 00:00:59 Keep it moving. Yeah. You're not really screwed. In today's world, you can gift card it up. There's a lot of backup plans. I do my best work under pressure. I'm not a Christmas Eve shopper. Absolutely not.

Starting point is 00:01:13 I need to be down. I'll get it done before then. But the day before Christmas Eve, there might be a little shenanigans going on. 22, 23, December, definitely. that's my prime shopping time yep and we welcome you to the show this is our weekly marketing and business news of the week business news marketing news just anything and everything that hits our radar that we think has a business spin, a marketing spin, or just a human interest spin. And speaking of human interest, I think we started,

Starting point is 00:01:52 we might as well with human. We talk about her every week. And I feel like we may have touched on this. Did we mention the time person of the year last week being Taylor Swift? That was the Spotify. It was the Spotify downloads. She has the most downloads. She's winning together with all her awards.

Starting point is 00:02:11 I can't even keep up. But Time has nominated Taylor Swift Person of the Year. Yeah, I'm proud of Taylor. I'm just getting a little worried. The last week, it felt like she was tailoring off a little bit. Tailoring off a little bit. Because she wasn't making the headlines? Yeah, she didn't hit my radar every hour.

Starting point is 00:02:33 If we're not talking about her, her PR team's not doing the job. Exactly. I've been getting hate mail from her team. We really need you on the podcast. It's gotten popular. And we need Taylor to be front and center on the show. So Cameron, our producer, one of several producers, and my assistant extraordinaire did fit her in here.

Starting point is 00:02:53 And I pushed her to the top. Not Cameron. She's already at the top. But Taylor Swift. I'm just wondering when is her guest appearance on the broadcast? That's what we're working on. That's what we talk about every week here. This is all.

Starting point is 00:03:06 I like to manifest things. My wife calls manifestation bullshit. I do too, but I feel like if I talk about something enough, it happens. You're like, it's bullshit, but I mean, maybe it's worked in my life, so I'm going to stay in the middle here. I don't want to get, in case it is working, I don't want to piss off the gods of manifestation. Yeah, exactly. Exactly. I speak it out loud. You're like, I'm't want to piss off the gods of manifestation. Yeah, exactly. Exactly. I speak it out loud.

Starting point is 00:03:27 You're like, I'm in the middle. Just show me. Exactly. I think if you tell yourself enough something, there has to be some action behind it. You don't just hear it go, I want $100 right now, $100. It's not quite that obvious. But if you tell yourself something enough, it comes true. And Chris, I've always wanted to award you with different adjectives, different verbs, different nouns.

Starting point is 00:03:51 And luckily for us, Oxford has a word of the year and Pantone actually has a color of the year. And one of our clients, Ultra Fabrics, great client, by the way. Shout out to AR and Barry, two of our really great clients, and Nicole, and I'm going to leave out a lot of people. But they work with Pantone, and the color of the year is peach fuzz. And peach fuzz is a cool name. So anyway, color of the year. But we're talking today about the word of the year, and it's riz. Riz.iz i gotta use my best blessed with very few things i have a radio voice in my riz you got that riz you got that riz and we debated with our millennials and younger alphas everything we got going on here at the agency younger ones and they're not even that young they're just younger than me because i'm an old man. And about exactly.

Starting point is 00:04:46 We knew it was something good, but we didn't know all the connotations and things of it. But it's Oxford's word of the year. It's defined, Chris, as style, charm, or attractiveness, particularly in attracting a romantic or sexual partner. So you need to be about that Riz. The Riz. I'm just blown away that it's short for charisma. Now it all makes a lot more sense. Exactly.

Starting point is 00:05:13 If someone would just said that, because we talked about it for five minutes and then that came up, I'm like, that would have short, short cut of the explanation. Got it. Yeah. Especially you and me, Chris,

Starting point is 00:05:24 all that charisma we have. We would have known exactly what that was. Con man. In our own head. I'm just glad I can finally keep up with some of these conversations I've been hearing this used in now. You're down in Miami and Hipsterville and trend land. So, you know, you're probably hearing it all the time. Yeah, there's a new word for cool. Like every three months,

Starting point is 00:05:46 I'm going to use this with my young, younger ones. I, my sons, I think they're going to like, I'm going to drop it, but you got that Riz today. Yeah. They're going to be like, don't make the word of the year uncool. Yeah. Nothing makes something. Don't ruin our Riz. Don't ruin our Riz.

Starting point is 00:06:08 Dad, you're screwing with my Riz. Come on, dude. I never thought I was going to be. I feel like I'm a cool dad, but at the same time, when you're a dad, you can only be so cool. I'm in touch with this reality like with your kids at least i think you're pretty cool you're pulling it off yeah but your kids are only going to think you're so cool no matter how much i try and dad jokes don't really help so there it is so this is interesting

Starting point is 00:06:40 another person our two favorite people the people of the year let's go ahead announce the radcast we need these awards anyway let's be honest i do have i think and i'm going to get cameron to hand me the piece of paper i think she knows what i'm going to be talking about here so i do have in hand chris something if you watch the episode it's going to be this will be much more rewarding for you but i can do that is it asmr i'm saying that right it sounds like that's some good paper asmr i'm holding in my hands the trademark for the radcast let me just tell you people they don't just hand these out it takes time and money i was gonna say it takes me to forget the fuck. Yeah, we've got four or five

Starting point is 00:07:28 classications here. The big news is, if you use our name, we coming for you, bitches. That's what that means. And more than that, it's not some really smaller shows that we aren't really worried about, but we'll send you some cease and

Starting point is 00:07:44 desist here soon. It's more about the future and someone actually maybe trying to take that name in the future, use it. But my lawyer has been given unlimited authority to go after any of you. So just watch out. In all seriousness, here's the thing. We're about value here. I'm kidding about the veil threats, even though I will come after you if you do use our name. But in all seriousness, it's really more about protecting the content

Starting point is 00:08:13 and the things that we might do with it in the future. And so brands protect their names so that other people aren't using and commercializing it. So I want to make it about value for people. So if you're thinking about, hey, do I shot trademark this and I get patents and trademark?

Starting point is 00:08:26 Patents are ideas or things for how something works. Trademarks are around names and or graphic depictions of things. And so we own the name. So get lost. But we do thank you for making it worth getting. If you didn't listen, it wouldn't be worth getting. We're glad you like it.

Starting point is 00:08:46 Yes, we are. We do appreciate you for making us number one. And Chris, we did hit number one in Great Britain this week. I have no idea why, but I want to thank everyone in Great Britain and across Europe

Starting point is 00:08:58 for listening to the Radcast. We're going to keep doing what we're doing because you seem to like it. And my DMs seem to be getting more and more littered with people from all over the world. And I appreciate it. I appreciate everyone that takes the time to listen. Cheers to you. And we appreciate you.

Starting point is 00:09:16 In other news, our second favorite person I was getting back to, I went down two tangents there. But there's two people of the year. We might as well name them. The Radcast People of the Year, Taylor Swift and Elon Musk musk congratulations to both of you for making it the unofficial awards show that has never existed but i just made it up traffic from elon musk starlink satellites tripled this year says new report global internet traffic from elon Starlink satellites nearly tripled with US traffic growing by over 150%

Starting point is 00:09:48 and Brazilian traffic increasing by more than 1600% Brazil must have some crappy landline services according to a report by Cloudflare despite concerns about Musk's influence Starlink's rapid

Starting point is 00:10:04 they just gotta dog the guy don't they no matter what in New York By a cloud flare, despite concerns about Musk's influence, Starlink's rapid. They just got to dog the guy, don't they, no matter what. Right. Starlink's rapid expansion continues, outpacing global Internet traffic growth. Starlink, part of SpaceX, uses low-orbit satellites for Internet service, attracting users in remote areas. So, yeah, they send those balloons out, essentially. You see them flying around and being like dispatched across the world. But look,

Starting point is 00:10:32 everything's done on the internet now. Software, ads, life, the metaverse, all the important stuff. And so, transactions, banking, it's like number five on the list after gaming in the metaverse but yeah your money your health comes tertiary medical records

Starting point is 00:10:57 your medical records but in all seriousness life kind of flows on the internet that could be a tagline yep that's a freebie for somebody you can pick that up the every you need ubiquitous internet service that's the point here that's where i'm going here we need ubiquitous internet service everywhere in rural areas areas and otherwise and the fact that my phone can't carry a signal on highway 26 going from greenville to Charleston half the time is a problem. This is Tangent Central here today on the Radcast, but that's why Elon Musk does this. And Verizon needs to get their service shit together

Starting point is 00:11:35 between Columbia, Charleston, and Greenville. It's 2023, people. Bro, I can say the same. Driving Tampa to Miami, about a a 40 minute just complete dead zone how is that even possible like in 2023 anyway but the reason this matters in 20s it matters because we rely on the internet and elon musk starlink it's smart because it gets its rural areas and the government wants this in everybody's hands because they know that when they send out those tax notifications and you got to pay more and the snail mail is no longer be reliable they

Starting point is 00:12:09 need you to have internet so you can pay that bill that's why they care they're going to act like they care because they want equal access for everyone but this is what the world's turning into exactly it will be really interesting not to go down the, I'm going down all the tangents. Let's just keep going. I mean, the biggest threat to society, I think, if you talk about it's the power grid and the internet grid, right? Yeah, 100%.

Starting point is 00:12:38 That's where you're going to see the attacks in the future because that's where all industry and everything's being done. You got to have power first. Once you have power, and you can almost generate that with solar and other things at home. So even if they took out a grid, there are some backup options there that wouldn't power everything we need,

Starting point is 00:12:56 but then the internet. And so that's where you're going to see these probably, people that want anarchy want one of those two things to go down. Yeah, absolutely. We're venturing very far out of the business realm here a little bit on the Radcast, but hey, it's all about knowledge. You're informed. We know you want power and internet.

Starting point is 00:13:17 Another Elon Musk article, colonizing Mars could be dangerous and ridiculously expensive, but Elon Musk wants to do it anyway. Mars could be dangerous and ridiculously expensive. But Elon Musk wants to do it anyway. This is the no shit article of the day. Elon Musk's ambition to prioritize Mars with SpaceX faces numerous challenges.

Starting point is 00:13:41 Really? I had no idea. No way. Including financial hurdles and ethical considerations. Okay, ethics, that's some new information. Interesting, yeah. The cost of such a mission is unknown, with the last comparable effort being NASA's Apollo program that cost well over $280 billion in today's world.

Starting point is 00:14:02 Yeah, especially with inflation. Musk, whose wealth is around 100 billion hopes spacex profits and investments will fund the mars project however the economic viability of mars settlement is uncertain elon musk's vision includes transforming mars a process phasing technology and resource. His vision includes transforming Mars and terraforming Mars. Oh, my God. That's a big word. Terraforming Mars.

Starting point is 00:14:31 This sheet's 10 feet away from me, and I'm juxtaposing words here. But critics raise concerns about the potential exploitation and the need for clear objectives and agreement. The guy wants to spend $100 billion to get to Mars. Why are we really worried about it? What exploitation are we worried about here at this point? Yeah, is there like an endangered species we don't know about on Mars? It's actually who he's communicating with to make all these moves right now. I did have someone tell me that he's got to be a secret agent

Starting point is 00:15:02 because the fact that they're letting him have as much control and do what he does, he has to be in on the government or something. I'm like. I've heard that too. There's a big. I don't. I just. I'm neutral.

Starting point is 00:15:16 I'm here for the show. Exactly. I enjoy it. Be honest. It gives us something to talk about. Yeah. Besides Elon and Taylor Swift. They're carrying the news every week. Exactly.

Starting point is 00:15:29 And if you want to learn from me directly, join my newsletter, ryanofford.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free. It's daily.

Starting point is 00:15:43 Just like this show, give away our best advice. Getting into some specific marketing slash social media news. This is a big number. We're talking big numbers today. TikTok hits 10 billion user spending milestone. TikTok has become the first non-mobile game app to reach $10 billion in global consumer spending. The video sharing platform is poised to become the highest earning app ever, approaching the $15 billion milestone this year, being next year, 24.

Starting point is 00:16:14 This surpasses popular games like Candy Crush. Wow, how'd they do that? Which has a lifeline for you in slip or not. Has a lifetime user spending of over $12 billion. That's Candy Crush. TikTok spending comes from in-app purchases or coins primarily used to buy gifts for influencers. They made $10 billion for that shit? Nobody's buying, giving me any coins.

Starting point is 00:16:44 I got to get active on tiktok man platform this includes like companies doing like in-app purchasing like shop shopping that would not accomplish all consumer spending so not if we're running ads like if i'm buying nope cold air labs no it's true just no opening individuals their revenue it's not because if we sold vacay on tiktok we get the revenue they get a share of it it's not it's nothing to do with that this is all from purely in-app purchases by consumers no ads not related to the commerce. How many coins are people buying?

Starting point is 00:17:31 Can you buy avatars? Is that like... This number blows my mind. In-app purchases, coins, primarily used to buy gifts for influencers. Yeah, it blows my mind too. That's why I'm like, why are people just giving away? I think we need to start a whole like coin collection. I think I'm going to make an account.

Starting point is 00:17:54 And I think we should make it as a big giant pond. And be like, throw coins into the pond. Follow me? You follow me? It's not crazy. Just won't mimic the pond. Follow me. You follow me? It's not crazy. Just won't mimic the splash. The wishing well. The wishing well.

Starting point is 00:18:11 Hey, no, I'm serious. Have the caps. Have your really your bio say, this is a virtual wishing well. Welcome to it. The more coins you throw in, the luckier you'll get. That shit will play, man. I'm telling you. It will, that's a million dollar idea. It's better than the pet rock.

Starting point is 00:18:29 You tell me people wouldn't go on there and do that? People are so desperate. They don't want to do the work or do anything that it takes to really get ahead. They want to spend a dollar and have a fake wish. Dude, that would play. No one take that idea yet until Chris and I can figure out how to do it.

Starting point is 00:18:46 I think it's a simple development. Cameron, can we set up that app? In all seriousness, would that play? Think that would play? People are dumb. Yes. Or not dumb. Whatever makes you feel better.

Starting point is 00:19:01 I'm telling you, that could play. All right. Anyway. $10 billion for TikTok. Congratulations to them. Oscar Mayer, everybody's favorite Wienermobile, is having a collab with Mint Mobile, doling out free bacon for a national campaign. Hey, handing out the bacon.

Starting point is 00:19:26 I know this is going Mint Mobile. Oscar Mayer has launched a national campaign called A Side of Bacon. I see what they did there. In collaboration with Mint Mobile, owned by Ryan Reynolds. That guy. I love Ryan. The campaign offers consumers who purchase any three-month Mint mobile plan a coupon for free Oscar Mayer bacon. The promotion extends a partnership with local businesses providing consumers with free bacon alongside with their purchases. Side of bacon includes 15-second spot and will be promoted throughout a home, social media, and creator partnerships, i.e. influencers.

Starting point is 00:20:04 Don't let them fool you with that terminology. The campaign builds on Oscar Mayer's Keep It Oscar platform and reflects on creative initiatives from both Oscar Mayer and Mint Mobile throughout the year. I like this. Give me some bacon, baby. You're baking me crazy. I want that turkey bacon now. Yeah, no turkey bacon. Oscar Mayer does baking me crazy. I want that turkey bacon, though.

Starting point is 00:20:25 Yeah. No turkey bacon. Oscar Mayer does make some turkey. They do make turkey bacon, though. I like turkey bacon. Yeah. You sign up for three months on Mint Mobile. So you get your cell phone plan.

Starting point is 00:20:38 We already talked about that a little bit. Hopefully their coverage is a little better than some of the players that seem to be going downhill. And I bet you they're just an MVNO. In technical terms, that just means they're on the backbone of another network, i.e. AT&T or Verizon, which means their service will only be as good as one of those. But the bacon side of this, it's fun. I'm trying to think of the other gimmicks they do when you sign up for three months. Like, oh, a free case.

Starting point is 00:21:09 Or three months free to Apple Music, which I already have. Get this Bluetooth speaker for $200 off. But then part of me is, is a side of bacon enough? Well, like a side of the whole pig like a side of beef is there like a three six month period i'm getting this bacon or yeah just give me like one one grocery like they need to partner with instacart and then deliver it to your house or uber eats and they it's cooked now that's that would make it a little more interesting. Decide to bake it, do it right to your door, smelling good,

Starting point is 00:21:46 free smells. That would definitely go viral. I know how to make these ideas better, just a lot harder to pull off. So says any account. Just a lot more complicated. Yes, exactly. Pizza Hut. I love exactly. Pizza Hut.

Starting point is 00:22:06 I love their marketing these days. Celebrates delivery drivers. I think all the pizza brands are doing pretty good pizza commercials. Pizza Hut celebrates delivery drivers with QR code doormat. I don't know where I was going there. With QR code doormat and free pizza. Wow. Pizza Hut is offering free pizza to delivery drivers this holiday season through a reverse delivery doormat.

Starting point is 00:22:31 The doormat features the message, leave a box, get a box. And a QR code. Delivery drivers can scan the code to access a microsite and redeem a free pizza. Customers could order the doormat for display on their doorsteps and drivers can redeem the offer until december 27th the initiative aims to strengthen connections with customers and potentially convert delivery drivers into pizza customers during one of the busiest delivery seasons it's fun this is's cool. I like the QR code on the doormat. You had me at that.

Starting point is 00:23:06 It's cool. I thought, here's what I thought. If I'm Pizza Hut, instead of thinking I'm going to get more business from the drivers, this would be a great recruitment tool to get delivery drivers from other companies. This should be a way to recruit the team and go sign up.

Starting point is 00:23:26 Hey, we'll pay you a dollar more an hour, whatever, a dollar more per delivery. So if they're struggling to get delivery drivers, you had me there. I thought that's where this was going to go, and then it just went towards trying to get more business. It's a little weird to say we want to convert our own drivers to customers. I would hope they're already fans if they're working for the company. I would hope they're already pizza people. Yeah, they're probably getting free food wherever they work at i know i did some yeah you're not getting a slice in between pickups

Starting point is 00:23:53 exactly it's like all you can eat slice there or uh yeah we were delivering but yeah and most of them are picking up picking it out of your food anyway now, aren't they? Those delivery drivers. DoorDash, yes. I got to have an order this weekend. It looks like there's a sandwich, a bite out of the sandwich gone. Oh, no, it's just where the lettuce was rubbing. What?

Starting point is 00:24:18 Yeah. You took a bite of this sandwich. I ordered pizza this weekend and I was missing the breadsticks to dessert and the four bottled drinks we worked with. It is what it is. Yes. Finally today, Doritos and Empirical launch first ever

Starting point is 00:24:37 nacho cheese spirit. I think. I don't know. Doritos is partnered with Global Flavor Innovator. Empirical. Four words I think. I don't know. Doritos is partnered with Global Flavor Innovator Empirical. It's four words I enjoy. Global Flavor Innovator Empirical to launch a limited edition distilled spirit called Empirical Doritos Nacho Cheese Spirit.

Starting point is 00:24:59 I really thought up some creativity there with the name. This unique beverage aims to replicate the iconic flavor of Doritos nacho cheese chips in a multi-sensorial experience. Man, that's a new one. This production process involves extracting the flavor layers from Doritos chips through Empirical's innovative vacuum distillation method. Preserving the essence of the chips at lower temperatures. Limited edition bottles will be available next month for $65. That's dollars to you and me. You can learn more at Doritos.x.Empirical.co.

Starting point is 00:25:46 Never going to buy it. That would be me. Yeah, I don't know about nacho cheese and alcohol mixed together, Chris. I appreciate the creativity of the partnership, but it might be a hard pass for me on tasting it. I know you don't drink to know what you're doing. What are you mixing it with? Like tea drawer and soda water with a lime? Good point. Unless there's some lime flavored chip seltzer, I might, you know,

Starting point is 00:26:25 I don't know. I might pass. I would guess lime something, maybe lime and the cheese, but it's going to be a hard no for me because who wants, it's obviously fancy. I'm a $65 bottle. And I don't know if that's purely because it's special edition,

Starting point is 00:26:39 maybe, but that's not an inexpensive bottle. So maybe you're just shooting it, man. I want some nacho cheese what kind of spirit is like what's the base vodka it's you know there's a global flavor innovator empirical you know who they are as someone that doesn't drink i'm someone that does drink and they're not like daily on my radar. I think they come up with a lot of crazy flavors, obviously.

Starting point is 00:27:12 And clearly, Doritos is making a PR. See, folks, we talk about this a lot, but in case you're new to the show, this is called PR to sell more of other things, not necessarily this thing. It's so that shows like us, articles like the one we're reading, that people talk about your brands. That's why they do these things. They do them, and sometimes they're so weird, you're like, why would they do that? They won't ever sell any of it. They do it for the attention. They won't ever sell any of it. They do it for the attention. This is PR play 101 because there ain't a lot of people that really want nacho cheese spirits, let's be honest.

Starting point is 00:27:52 But people will talk about it because it's so crazy. And maybe it'll become a TikTok trend because people will be doing some funky shots or doing something weird with it. Grimace, like the McDonald's purple nastiness. Who knows? That's what I'd be like. Doing those locos tacos with little cheese spirits. Yeah. They need to do a

Starting point is 00:28:13 deal with like the Kool-Aid man, like breaking through a brick wall or something. That shit's funny. Who don't want to watch that big Kool-Aid man break through something? It'd show him like running the other way whenever you pour a shot. We can make a random collabs here at any time. But that's what it is, folks.

Starting point is 00:28:33 This is about PR. Most of these articles that we read on this show are done. Most of the tactics are PR plays. They're trying to get earned media. There's earned media and paid media. You pay to run the ad. It's an ad-like object. Earned media is articles, stories, and podcasting, different things where you get, it's earned because it gets attention worthy of being spoken about without being paid for. There you go, folks. We're all about, hey, we have fun, but we bring it back to the

Starting point is 00:29:07 clinical nature of marketing at some point. Oh, here we are in the holidays. We want to wish everyone a happy holiday season. We do have a few more episodes to close out the year, most of which will be fairly lighthearted, even more lighthearted maybe than normal. One or two more guests, and then we kick off the new year with a bang with the legend, the original biohacker, Dave Asprey, will be our first guest of the year. So I know you'll want to listen to that. Dave is very controversial. Hey, some people like him, some people don't. But you can't deny his impact.

Starting point is 00:29:46 If you've ever heard of bulletproof coffee, he changed the game. He put a lot of things, a keto and a lot of other things on the map. So that will kick off your 2024 guest list for the Radcast. Mr. Hanson, do we have any final words? Let's just hope my internet comes back up so we can keep it rolling. Yeah. We lost our production quality audio there for Chris. He's in a rainstorm in Miami.

Starting point is 00:30:13 We're back. We're back. Oh, it's back up. It still goes on. There it goes. We'll see how long it does. Finally today, we do want to mention our sponsor caldera lab caldera lab.com official skin care of ryan alford and the radcast look folks i it only gets so good but it only gets

Starting point is 00:30:32 this good because the caldera lab my favorite is the icon gets rid of the bags on the guys and then i've talked a lot about the soap. Suds galore. Just had that before I got here. Right after the gym. Suds City, baby. That's called their lab. Premium skin care, bath care for men delivered right to your door. The official partner of the Radcast.

Starting point is 00:30:59 Use Rad Ryan. You'll get 20% off. Hey, it's a deal. It's a deal even without the 20% because it works. It's really good shit. Chris uses it. I use it. We love them. CalderaLab.com. Get it for the holidays. You're right here at the end. I think you're like the final shipping window. So if you're listening to this on the 15th or the 16th of that window, you're in that final window to get a gift where you can always get a gift card for that stocking stuff

Starting point is 00:31:26 or for the man in your life, the son in your life, whoever it is, calderalab.com. Chris, appreciate you, brother. Down in the vacay lounge. For Chris Hansen, I'm Ryan Alford.

Starting point is 00:31:42 We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.

Right About Now with Ryan Alford - The Week of December 15, 2023 Marketing and Business News: Rizz is Oxford’s Word of The Year for 2023 - Do you have it?

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