Right About Now with Ryan Alford - The Week of February 09, 2024 Marketing and Business News: ESPN, Fox, and Warner Bros are Putting Together a Juggernaut Sports Streaming App

Episode Date: February 9, 2024

Welcome back to The Radcast, your go-to source for all things radical in the world of business and marketing! Ryan, joined by the ever-entertaining Chris, are bringing you the latest scoop on this Super Bowl Sunday weekend. As we dive into today's episode, we'll be dissecting the buzz surrounding the big game, from the anticipated commercials to the shifting landscape of sports media. Plus, we've got exciting updates on Gatorade's digital transformation, Netflix's foray into advertising, and Dunkin's hilarious new campaign featuring none other than Ben Affleck.So grab your snacks, settle in, and let's get radical! Don't forget to listen closely and learn about the latest trends so you can apply them to your own business ventures and future plans. ESPN, Fox, and Warner Bros are putting together a juggernaut sports streaming app (11:30)https://www.theverge.com/2024/2/6/24064007/espn-fox-warner-bros-sports-streaming-partnership Gatorade fuels digital transformation with free membership platform (16:18)https://www.marketingdive.com/news/gatorade-id-free-membership-program-digital-transformation/706152/ Sponsor: (18:11)Vaycay: Premium Wellness Products Delivered Straight to You in the USWebsite: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com  Expedia signs up as Netflix’s first global ad partner (19:38)https://www.marketingdive.com/news/expedia-netflix-first-global-ad-partner-japan-campaign/706577/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202024-02-06%20Marketing%20Dive%20Newsletter%20%5Bissue:58849%5D&utm_term=Marketing%20Dive Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl (25:26)https://www.marketingdive.com/news/dunkin-ben-affleck-grammys-popstar-campaign-super-bowl-speculation/706536/ Radnews: (27:49)Last Tuesday - Derik FayNext Tuesday - Tanner Gardner Holiday: (30:00)February 9. National Pizza Day #NationalPizzaDayFebruary 10. Chinese New Year #LunarNewYear #ChineseNewYearFebruary 11. Inventors Day #InventorsDayFebruary 14. Valentine's Day #ValentinesDay If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. It's Friday, February 9th, 2024. Also known as my sister Stephanie's birthday. Happy birthday, big sis.

Happy birthday, Stephanie. Stephanie is older today. We won't name her age. She's older than me. Happy birthday, Stephanie. And hello, Chris Hansen. Hello, Ryan Alford. It's our weekly marketing and business news of the week here on Super Bowl Sunday weekend.

Super Bowl. Yeah. There's my best voice. That's all I have. That's everything on one. The WWE is calling. I'm just getting my voice ready for it. That's probably your dream job, being a ring announcer for WWE.

Absolutely. I would take that job right now. As much as I don't like traveling, that might be the one thing I would travel for. They have to pay me enough for the kids and Nicole and I to travel in an RV, like a Rockstar or something. So I might have to get in the ring too. Sounds like a good retirement plan. I know.

Those wrestlers are up there they're doing that shit till they're like 60 or 70 I still got 15 good years in me come on let's do it call me big enough

I can slam some dudes I just don't really want to hurt my throw my hip out or something announcing sounds better announcing is more my speed pick up the phone call me it is Super Bowl Sunday hip out or something. Announcing sounds better. Announcing is more my speed. Pick up the phone. Call me.

It is Super Bowl Sunday weekend, my friend. I know you're in the vacay lounge in Miami. The Super Bowl's in Vegas this year. Not G Vegas, where we are. But Vegas. What says you on the Super Bowl? You know me. I'm not the biggest sports fanatic. I feel lame even saying this, but I'm interested to see the Kelsey Swift.

Oh, boy. You already know something's coming. Yes. Is it a proposal? The NFL dream proposal? How great would that be? Dude. Oh, I would love it.

Write a fairyale story. Hollywood made up story than that. No. I do think, I think they're in love. I know love when I see it. And I think Taylor's laying it on old Travis. He looks, he's got a twinkle in his eye. They're both mature.

They're like 30 somethings. I think they know how to make each other happy like they're not like 20 so it looks real to me i know there's all these conspiracy theories we talked about this last week but it's looking more real to me i just think it's hard to fake that twinkle in your eye and travis has it it is and of the Super Bowl, I did want to pick up a few things. It is one of the biggest media. We're a marketing show, business show. So we've got a few articles related. Some of these came in last minute, but they came in nonetheless.

Variety.com, I like this. It says, Super Bowl advertisers poised to play things safe fearing social media backlash so in other words we might have the most typical marketing you've ever heard it isn't always to push the envelope a little bit i'm hoping that it just means they're not going to get throw politics in her face so yeah i'd be fine with that but look yes this is what it's become. And I don't know. We'll see how it plays out. You can be creative and edgy without being political.

So playing it safe, you can take it a few different ways. Leave the politics at the front door, but you can still be creative. We guess we're going to play it safe. We don't want to go on one side of the other. There's other ways to go. It's called be creative. We guess we're going to play it safe. We don't want to go on one side of the other. There's other ways to go. It's called being creative. It's called breaking through. And it's calling having a key insight that drives a creative brief.

Political is low-hanging fruit, I feel like. You know, like you said, it's a time to get creative, do some cool shit. Yes. creative do some cool shit yes says while some commercials that run may shock or surprise most will aim to comfort or amuse as marketers pull back on pushing the envelope the bulk of the 70 or so super bowl commercials that run will rely heavily on celebrities they always do. And a few of them will expand beyond the usual 30 or 60 second running time according to people familiar with the matter.

Change of recent years with a big game feature commercials, 90 seconds or even two minutes in length to encompass big concepts or cameos. So we'll see. Says life generally is more difficult for consumers they are more constrained and so they want their commercials to reflect that we'll see they're going to lean in nostalgia humor and emotion super bowl we'll see we'll see how that goes i'm okay with with all that

between a million celebrities it It's the borrowed interest, baby. That's what that is. Number one. And just to be clear, this year, just like last year, 7 million big ones for a 30-second spot on CBS.

Wow. 7 million for 30 seconds. Do you have a captive audience? It is one of the places. I actually, as I own a digital agency, but still grew up on the analog side, TV, radio, outdoor. I still believe in both. if you have the right product, the right brand, the Super Bowl is worthy of the value than any other medium just about.

If you have the right product, the right spot and commercial and right way, the captive audience and attention and the broadness of the reach is so incredible. It can't actually be worth the money. It's just you have to get all of it right so my my my doubt or disbelief in using this medium has less to do that i actually think the value is there because the audience reach is so large and so captive that i think it's

actually worth it but i have left faith that brands that should be there are there or that pull off the right execution. So it's like, you got to get all those variables, right? So we'll see. And I thought this was interesting. This came from Digiday.

Go figure. It's a digital, it's a digiday.com. They're one of the digital journals so obviously they're their sake is and keep is in all digital mediums but it was saying here's what a 7 million 30 second super bowl ad can purchase in digital media that's what you could get spending that same amount of money 4.4 million clicks on walmart connect that That's Walmart's new pay ad. You can get 2.8 million clicks on tick tocks in feed ads.

So 2.8 million clicks. That's not impressions. That's clicks. If you've got a good conversion rate, dude, that's checking the cash register right there. 140 million impressions on a streaming ad. Also known as programmatic for those in the know

5.6 million clicks on bumble bumble had advertising yes you get 5.6 million clicks on bumble so in that new lube, there you go. New CBD vacancy. CBD lube. 10 million clicks in Candy Crush. Damn. All this. All very diverse, different audiences.

Yes, very diverse audiences. But those are the things you could get in exchange for that. And look. Let me ask you. What would you do? It depends on product. I guess it depends on.

The product and what you're selling. If you have a highly high converting direct-to-consumer product that you feel good about the conversion rate, those digital placements make a lot of sense as far as. And you need sales. If you're playing the long game and you need mass brand awareness, then the Super Bowl can make a lot of sense. And not that it wouldn't drive sales. It does, because Super Bowl is one of those few things that has, that could play on both hands. It does have a lift on immediate sales, but it does have a lasting impact on overall brand awareness. And if you have a mainstream product, nothing that drives me crazy is just like you've got this hyper niche product that only like maybe one in 20 people would be interested in. You run that on Super Bowl.

That's digital, baby. That's what targeting's for. Unless you're trying to make a sale of the company or something. But sometimes there's a lot of different strategic reasons for why you run the Super Bowl. And if it's a pure marketing play, it's generally reach, overall reach from the ads, just the total volume of people watching. And if you have a global product, then look out. Global direct-to-consumer product?

Okay. Could be a winner. Do you watch the ads more intently when you do watch the Super Bowl? For sure. Yeah. Everybody does. Some people have just the ad part. You're watching.

You're paying attention. You want to be entertained. Yeah, I feel like that's part of the experience. Exactly. It is important. And so it's one of the only things where the ads are part of the entertainment experience. What other instance, even with sports where, okay, it's live, like other places where TV still makes sense, to have the captive audience where they're actually looking forward

to the advertisements. There's nothing else like it. I don't know anything else. People talk about the ads equally as much as the game. Yes. Sometimes more.

I think it'll be a tie between the ads, the game, and Swifty. Transact. They're coming to heart this year. What's the over-under on Kelsey Swifty mentions on the Super Bowl broadcast? 25?

They're going to milk it. They would. And I would milk it too if I was CBS. Milk the shit out of it. There's a lot of money to be made. They would. And I would milk it too if I was CBS. Just milk the shit out of it. There's a lot of money to be made off those two. Yes, exactly. That's the Buffalo Bills.

Yeah, exactly. Sold all those fries. They're special menu items, yeah. With no affiliation, man. Is it over now, fries? Or whatever they were. We'll see. But those are some interesting numbers. So playing it safe with the commercials supposedly, which I say boo to, but we'll see.

I think there'll be a lot of celebrities and a lot of hopefully regurgitated, hopefully not regurgitated concepts. But it's a fresh creativity. And then ultimately seven million big ones, lots of media being spent, lots of dollars getting thrown around. So this is big news in cable media, sports media, and everything. ESPN Fox and Warner Brothers are putting together a juggernaut sports streaming app. Warner Brothers Discovery is preparing to launch a streaming service

in partnership with ESPN, Disney, and Fox Sports. All three companies have agreed in principle to launch an as-yet-unnamed standalone app. Three names I enjoy. As-yet-unnamed. Of which all will share one third ownership this fall that streams a range of leagues and sports. Here's the big deal here. The only reason a lot of people still subscribe to cable TV in general or satellite or whatever you want to call it is sports live sports so when espn fox sports

tnt tbs that's the ncaa tournament by the way they also do all the nba games espn does all the college stuff all college football fox sports has a ton of NFL. We're getting a lot of sports into one app and one streaming platform. So when you can get that, let's call it making things up, don't know yet. $29.99 for that app, for all that live sports content. Are you going to pay $80 to $120 for cable anymore? Fuck no. Yeah. A lot of people aren't.

I haven't used cable. Yeah. A little longer. I only use it because of live sports and college football. Yeah. And I don't know. It's getting eerily interesting for where the cable dollars are going to go. And so you're going to see ads.

You're going to see a lot of things follow this. But if I own DirecTV, if I owned Spectrum Charter, all these cable networks, Comcast, this is teetering on interesting territory. Comcast, this is teetering on interesting territory. And yes, perhaps they will maintain rights to some of these channels as well. Maybe, but long-term, maybe not. Then it gets interesting. And so what does that got to do with business and marketing? It's got everything to do with business and marketing because this is where ads will run. This is where awareness will

be built on these platforms and on the streaming. And the cord cutting barely gets used anymore because it's just known that almost everyone's cut the cord almost in some way with streaming and apps and otherwise. And you've got Netflix bringing on wrestling and other sports. You've got Netflix bringing on wrestling and other sports. All these streaming services are starting to bundle together content. Both, I would say, play shift content, which is a fancy word for saying, okay, I want to watch content when, where, and how I want to, not on a schedule. And then live content like sports that you can get access to through the same channel.

So it's getting interesting in the media world my friend shaking it up shake it yeah and the as yet to be named unnamed standalone app that's what they should just call it a y u s word vomit whoever wrote that i'm like huh but yeah yes as yet unnamed standalone that's just okay it's gonna be its own app great perfect here we go we'll see big news in media and sports and whether or not cable will stick around and if you want to learn from me directly join my newsletter ryanofford.com backslash newsletter sign up i give daily advice on marketing personal branding podcasting life give that a shout join that it's free it's daily just like this show give away our best advice Here's an article of us from Marketing Dive, one of our favorite sources for marketing news. Gatorade fuels digital transformation with free membership platform.

Gatorade has introduced Gatorade ID. It's real creative. A free membership platform aimed at personalizing user experiences. a free membership platform aimed at personalizing user experiences. Members gain access to exclusive benefits such as personalized equipment, limited edition releases, discounts, and more. In collaboration with DJ Khalid or Khalid, Gatorade launched a collection available exclusively to Gatorade ID members for $140, featuring a personalized bottle, towel, and Jordan brand hoodie.

This initiative signifies Gatorade's digital transformation, leveraging data, athlete insights, and digital innovations to enhance its offerings. Let me tell you what this really is. This is how you get first-party data. So you sell Gatorade, and you sell it in the grocery stores. The relationship is owned with these third-party resellers of your product. And you have a hard way of having a direct one-to-one conversation with the people drinking your product. So that's the point of launching this. You can call it digital transformation. You can call it innovations,

athlete insights, leveraging data. No, this is how you have one-to-one conversation in relationship with your own customers. You get them to sign up for your app, you get them to sign up for your email list, and it's so they can have a one-to-one conversation and one-to-one relationships with people that are buying the product. And I think it's really smart, and I also think that people love the limited edition stuff,

the Jordan hoodies, getting DJ Khaled, do whatever the hell they're going to do. People like that kind edition stuff, the Jordan hoodies, getting DJ Khaled, do whatever the hell they're going to do. People like that kind of stuff. So I think they're off to the right foot here. But that's what this is about. Gatorade wants a more direct conversation and leverage with their customers that are drinking their product, knowing that, what, 90% of Gatorade is drank and bought by third-party resellers.

So that's what this is, my friend. Great analysis. That's what we do here. We're not trying to sell clicks here. We're just trying to help our sponsors. Speaking of which, Vacay. V-A-Y-C-A-Y, takeavacay.com, premium plant-based products delivered right to your house. My favorite, sleep gummies right next to me. It's funny,

I don't even know how I stay. By osmosis, I sometimes get a little nodding off here on the episode. That's the power of the Vacay sleep gummies in all seriousness i take a half i'm thinking i'm like i know my brain's working too hard take a little half one of those babies and i am uh sayonara city sleeping you got disease so give them a shout take a vacay.com v-a-y-c-a-y the VAYCAY. Official sponsor of the Radcast. And we don't need no clicks. We need the VAYCAY clicks. So give them a shout.

Putting down someone else's clicks while bringing ours up, Chris. You know. Exactly. Marketing 101. Marketing 101. You can't put yourself up without putting somebody down. That's what people think. But I do like to play by Gatorade.

Smart. In other news, speaking of Netflix, first ad platform, not first ad platform, but first global partner. That's on Netflix's newly released ad platform, Expedia. Makes sense. Global travel provider. Expedia becomes

Netflix's inaugural global advertising partner, launching a multi-market campaign on the platform's ad-supported plan for 2024. The campaign will feature localized ads tailored to language and culture in various countries.

Additionally, Expedia will serve as an alpha measurement partner in the UK and Brazil. Alpha measurement partner. Can't just call them one of the first. They're the alpha measurement partner. I want to be the omega measurement

partner. This partnership highlights brands' confidence in Netflix's ad-supported tier, leveraging its global reach and ability to target audiences amid declining linear TV consumption. That's what we were just talking about. People watch it when and where the hell they want to and not necessarily watching Judge Judy at 9 a.m. I hope not.

I hope those days are behind us. I'm watching Judge Judy when and where I want to. After I get the DVR, the old DVR powered up, those reruns. I know you love Judge Judy. I'll tell you what, I don't watch Judge Judy, but I watch the hell out of some Dateline

man Cole and I watch some Dateline and I put Nicole in there because she's usually sitting next to me but I'm usually controlling it if there's nothing else on if there's not like a live sport

that I'm going to watch I'm watching some reruns of Dateline I don't know why it's the murder mystery yeah it gets me every time dude people bring it up to you all the time

it's my name cause Chris Hansen cause the catcher predator exactly maybe that's why I like it so much you're like oh that dude from Dateline

yeah it's my uncle it's not but I'm like yeah catch this that's my godfather yeah that was named after my godfather

Chris Hansen all heroes don't wear capes. Chris Hansen, circa 2000s. He was the head of the game, helping out the world. You could totally screw people with that. You should. I figure it's not a bad affiliation. He's catching bad guys.

Yeah. But man, there's something, and I'll be watching the deadline, and it'll feel eerily familiar, and I'll be watching the deadline and it'll feel eerily familiar and I'll get like halfway through it. Like, Oh, I've seen this one. I'm like, shit, I already know what happens. I'll remember the end, but I can't, but the beginning I've watched 30 minutes of, I'm like, Oh, this is a really good one. I really liked this one. And then I'm like, it's starting to feel familiar. Maybe it's just because a lot of the cases are this way. And then there'll be like a scene that triggers, like in my deep dark memory, I'm like, it's starting to feel familiar. Maybe it's just because a lot of the cases are this way.

And then there'll be like a scene that triggers like in my deep, dark memory. I'm like, oh, I know exactly what happens. And I'm like, damn it. Because there's like hundreds of these things. And there's a million that I haven't seen. So I get a little disappointed if I waste like 30 minutes watching one that I've seen before. You feel that way. And everybody's nodding right now going, yeah, I know. That happens sometimes that are

the same short term medium term memory issues that I do but it's like sad like I'm watching it and I feel like it's not real I'm like this shit really happened these people really did this to one another like if you think about

it I even kind of get depressed I'm like this is really did this to one another like if you think about it i can kind of get depressed i'm like this is what people do to one another like this he really killed her and you know what happens i'm not naive but i don't know people are fucked up i do it reminds me i'm like all right i need to just go back into my zone of pretending this wasn't real. It was just entertainment. But nonetheless, back to Netflix. The point there was people watch things when they want to watch it and not necessarily at 8 p.m. We've got Dateline. Who cares?

I'm going to record it and watch it when I want to watch it. And what's interesting that with these streaming platforms have figured out, they don't really let you fast forward through the commercials. Interesting that with these streaming platforms have figured out, they don't really let you fast forward through the commercials. Now, when I DVR it on my YouTube TV app, I can actually fast forward through all the commercials. And yes, I'm in advertising. But yes, I also fast forward commercials that are typically targeted towards women. I don't know what that says about my viewing habits i can only watch so many i don't know lifetime promotions there's a lot of like lifetime promotion on dateline i sometimes get

a little like self-conscious about it makes sense women love murder they love life mystery yeah history yeah yeah but anyway netflix huge ginormous company with a huge ad platform and expedia being a global company is going to take advantage of that reach and see how it goes duncan one of my favorite places a little extra at duncan that was my go-to in new york total lies that's why I gained 10 pounds. So I had to cut that back a little bit. I'm like, I'm walking in Manhattan every day. I'm walking a mile. Like every day I'm like, why am I gaining weight?

And it was the 900 calories and the extra, extra Dunkin' Dunkin'. Yeah, I didn't eat that. I call it Dunkin's. I wouldn't even eat donuts. But anyway, they didn't eat that. I call it Duncan because I wouldn't even eat donuts. But, anyway, they're, they got a new campaign. These are fun. With Ben Affleck and it could be headed to the Super Bowl. That means it is, folks.

This comes to us also from Marketing Dive. Duncan premiered a new ad titled Popstar during the Grammys featuring brand ambassador Yes, he is. Also known as Batman. Ben Affleck, contemplating a career as a pop star in response to memes from his appearance at the Grammys. The ad showcases Affleck's humorous journey to becoming a pop star,

including interactions with industry professionals and TikTok stars. with industry professionals and TikTok stars. Speculation suggests the campaign may continue with a Super Bowl spot indicated by a to-be-continued title at the end of the ad. I love me some good to-be-continues. That's a good moniker that isn't used as much anymore. It's like back to the future. To-be-continued. Doc.

Yeah, anyway, same thing with commercials. To be continued. Doc! Yeah, anyway. Same thing with commercials. Hey, suspense. It's a cliffhanger. You want to know what happens? If you want to know what happens to Affleck, you've got to watch Super Bowl. So, we'll see. I like Ben Affleck now.

I liked him maybe better when he drank. But that's okay. Not because I encouraged his drinking or wanted him to be unhealthy. I don't know. I liked him maybe better when he drank, but that's okay. Not because I encouraged his drinking or wanted him to be unhealthy. I don't know. He just, I liked the movies he was doing then. It was more, he was just busier. It seemed like, and I like his movies. So it's not because he was drinking, but it just seemed to be like when he worked more.

I do seeing him in Jen, his wife, also a global icon, seem to be bickering sometimes when he's sober. Those videos of him opening the car door, have you seen that? He slams it. Which, anyone who ever has been in a relationship can relate with that.

Oh yeah. Get in the car. I've been that guy before. And it's always some stupid fight where you're just like, fuck. I'd never be physical, but I'll slam this door. Hey man, they got history. I don't know, I have a long

time. I was like 12 when they dated the first time, I think. I just can't see a world where that lasts forever. I don't know. But maybe it does. Maybe they're just destined to make it. We'll see. But I do like him in the Dunkin's commercial, so look out for that

on the Super Bowl. We do have a few news and notes. Hit the back button, which I recommend you do. Derek Fay, really cool guy. Really successful. Gives you the playbook. If you really pay attention to all the guests,

we'll teach you to be successful, a millionaire, make money, understand marketing. Like, we are having a ton of successful people that give you and lay it out for what to do. Can't do it for you. We got to give you the info. You got to turn knowledge into action, baby. Derek Fay, check him out.

Next week, Tanner Gardner, speaking of waking money, if you run a company and you got multiple employees, you don't want to miss this. It's about the three R's. Retention, recruitment, and revenue. Tanner Gardner talks about a new program. I'm going to call it a, it's not a loophole because it's readily available,

but a benefit and a health plan that you can add to your employee plan that will save you both money and give your employee benefits. That's payoff, but there's other insights and new tips around those three hours. That's next Tuesday. Same bat time, same bat channel. We release about 5 a.m. on those Tuesdays so that when you're hitting the treadmill, you're ready to get enlightened. Check for that on next week. And we do have some fun social holidays. It is Stephanie Scruton is my sister's name.

Don't be going like doing anything weird like looking her up but yeah it's happy birthday to her so that's one national holiday stephanie's birthday it's also national pizza day today chris national i'm gonna celebrate this i'm gonna eat some pizza pie here on Friday. For sure. Let's go. Tomorrow is Chinese New Year. So blow up those firecrackers if you got them for the Chinese New Year. You never know. And then the 11th is Inventors Day. It's also Super Bowl Sunday.

So Inventors Day or Super Bowl Sunday, whichever one you want to celebrate. I'll personally be inventing some new dips for my buffalo wings. Whatever that might be. I'll mix and match mine. What's your go-to? What's the number one snack for a Super Bowl Sunday for Chris Hansen? If you could choose it, you're going

to a party and you're like, dang, I wish they'd have this. Fuck. I'm simple. I, you're going to a party and you're like, dang, I wish they'd have this. Fuck. I'm simple. I just want to say like a hamburger. Oh, a hamburger. You don't want like a, like a,

I don't know. It looks like some kind of fun dip or something. Honestly, some, yeah, some queso bean dip or something. Oh, there we go.

Now we're talking. Yeah. Something that I don't. Yeah. So it's like Thanksgiving. It's about the sides right it is like that you never have quite i will say this i'll snack so much the game starts at six you start snacking at four so like i get full before the game starts with like

chips and all this stuff and then when the game's over i'm like i didn't really feel like i ate a meal and you wash it down with a steak or a hot dog or something. Yeah. Bunching on all the dips, the fruit tray. And you didn't really have a main course. It was like you had 17 appetizers. Oh, the plight of Super Bowl Sunday. So, yes.

And next week, this will happen before our next episode. It's Valentine's Day on the 14th. If you needed a reason or a date to celebrate that loved one. And Ryan doesn't need a date to celebrate Nicole. He loves her every day. And he didn't need the Valentine's to remind him. But in all seriousness, it's Valentine's Day. So don't forget, this is your reminder.

Get those flowers in order. Get those dinner reservations because they aren't taking them on the 13th, baby. They're all filled up. Better plan ahead, bro. Chris, stuff you don't have to worry about being single and ready to mingle down there in Miami. Yeah, I'll buy

a hangout with Storm. Order in some pizza. Yeah, get him. Get Storm a big heart chew bone or something. Yeah, I'll get him something. At the Doggy Bakery, they've got those heart-shaped cookies and stuff.

I'll get him something. Exactly. Cool, man. That's all we got for our Super Bowl weekend. Marketing edition here of the Radcast. Any final words? I'm pumped for these ads. I'm interested in what we see,

and I'm sure we'll dive into it next week. Chiefs or 49ers? Who you got? Chiefs. Yeah.? Who you got? Chiefs. Yeah. It's hard to fight. For no reason besides I have friends there. And I got to give Kelsey.

Give him some love. I just have a hard time picking against Patrick Mahomes. It's kind of like everybody thought Baltimore was going to beat him. Yeah. He didn't have the greatest wide receiver he ever had. He's just hard to beat, man. Hard to pick against him. If you told me

who I think is going to win, it's the Chiefs. I kind of pull in for the 49ers because they need a little something and Brock Purdy

is a pretty good story. The last pick of the draft. So, a good story. But, hope it's a good game. We appreciate you

wherever you are, whenever you are, however you are. Thank you for making us number one. For Chris Hansen in Miami, Ryan Offord in Greenville, South Carolina. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com

or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.