Right About Now with Ryan Alford - The Week of February 16, 2024 Marketing and Business News: Google's AI now goes by a new name: Gemini

Episode Date: February 16, 2024

Welcome to the Radcast, your weekly source for the latest insights and discussions on marketing and business news. In this episode, we'll dive into the aftermath of the Super Bowl, analyzing the impac...t of its ads and examining standout commercial strategies. Additionally, we'll explore Mark Zuckerberg's comparison of MetaQuest 3 and Apple Vision Pro, Adidas's empowering new campaign, Coca-Cola's innovative product launches, and Google's rebranding of its AI efforts as Gemini. Stay tuned as we unpack these topics and more, offering valuable perspectives on the ever-evolving landscape of marketing and business. Let's dive in!Ryan’s Take on Superbowl Commercials (02:34)Discussion on the Super Bowl, including personal experiences and observations (02:34)Economic Impact Analysis: Estimated billions generated from ads, commerce, travel, etc. (03:03)Review of Super Bowl ads: Emphasis on lack of creativity and excessive use of celebrities (03:33)D. Highlight of Kanye West's commercial strategy and its effectiveness (05:52)E. Insight into effective storytelling in advertising, with emphasis on Google's commercial (09:11) Surprise! Mark Zuckerberg thinks Quest 3 is better than Vision Pro (13:52)https://techcrunch.com/2024/02/13/surprise-mark-zuckerberg-thinks-quest-3-is-better-than-vision-pro/ Adidas tells athletes of all types: ‘You got this’ (19:08)https://www.retaildive.com/news/adidas-marketing-campaign-tells-athletes-you-got-this/707262/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202024-02-13%20Retail%20Dive%20Newsletter%20%5Bissue:59094%5D&utm_term=Retail%20Dive Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive (21:58)https://www.marketingdive.com/news/coca-cola-new-flavor-launch-spiced-TikTok-shop-exclusive/706760/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202024-02-08%20Marketing%20Dive%20Newsletter%20%5Bissue:58930%5D&utm_term=Marketing%20Dive Google’s AI now goes by a new name: Gemini (26:50)https://www.theverge.com/2024/2/8/24065553/google-gemini-ios-android-app-duet-bard SponsorVaycay: Premium Wellness Products Delivered Straight to You in the USWebsite: www.RolloffthePain.comPodcast: www.thevaycaypodcast.com If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Transcript
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Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up, guys? Welcome to the latest edition of The Radcast. It's Friday, February 16th, 2024. Our weekly marketing and business news of the week. What's up, Chris Hansen?
Starting point is 00:00:31 What's up, my man? How are you? I'm doing well. Admittedly, we do pre-record these. And so I don't mind giving away our insider secrets. I've got on my pinkish-reddish. This is my closest thing to feeling at least a little festive on technically what record day is valentine's day i've got more color than i normally have i'm feeling extra colorful you're looking you're looking like a florida man coming down for vacation oh yeah i like vacay yeah in the vacay lounge there in hot Miami.
Starting point is 00:01:05 What's the temp in Miami today? 76 and sunny. Beautiful. It's nice here, though. I think we're in the 60s today. We're starting to warm up a little in Greenville. It's funny. In Greenville, it'll be 65 today and 38 on Saturday, probably.
Starting point is 00:01:22 That's what happens in February. Get that bipolar weather. Yeah, we get four seasons in one month. We get all four seasons in the month of February. But I hope everyone is doing fabulous wherever, whenever, however you are listening. We appreciate you for making us number one in marketing and business on Apple and climbing the ranks on Spotify, I might add. We appreciate that.
Starting point is 00:01:47 Keep listening. Keep telling your friends. Hey, friends don't let friends not be listening to the Radcast. So that's how this works. If you enjoy it, tell somebody. We got to spread the word. We're taking the BS out of business, baby. That's right, buddy.
Starting point is 00:02:02 I like that. Yes. Snapping necks and cashing checks how would you say did you watch any of the super bowl you were out at dinner you're like maybe the second half or i admittedly watched zero seconds of any super bowl first time in my life not planned but you said i was at dinner. Yeah. Your menu looked better than most. We'll leave it at that. Yeah.
Starting point is 00:02:28 Inside, inside joke, but yeah, good game. Longest game in Superbowl history, which means they probably sold more ads than history. We're equating that to commercial time and business. I did see this, the Superbowl this year,
Starting point is 00:02:44 the amount of economic activity that it generated, not, I guess, just worldwide, everything, not just like local activity, local commerce, but was $21 billion. I might have my number off by one decibel or one point, but it was well in the double-figured billions. Let's just say that. Doesn't matter if it's $10 billion or $21 billion. It's still billions. The point is the impact of the Super Bowl from ads to hotels to sponsors to travel,
Starting point is 00:03:24 like every impact that it has has that's pretty insane i mean for one event it's huge but billions that's why it's the super bowl baby it's gotten super expensive too sick i heard ct they cooled at the am does just to go sit like the nosebleed you're like six grand or something like that. I saw that on Instagram. People interviewing on the street how much they paid. It was $5,000, $10,000, $12,000. And I'm like, do that math for a second.
Starting point is 00:03:55 And I don't want to pretend that the average middle-class American is at the game. But what's the average salary? What's the average salary in America? $42,000 something? $40,000? Maybe? Exactly what I thought when I saw these people saying this. Let's say 55.
Starting point is 00:04:11 Yeah, 55. That's the way it's that high. Combined, probably. Yeah, household income maybe. But yeah, so you're dropping $5,000 to $10,000 on that. And let's be honest, no one in there is probably making that. They might be. Or their uncle gave them a free ticket or something.
Starting point is 00:04:25 But nonetheless, it's an expensive venture. And some people don't even have to pay to get shown, especially if your name is Taylor Swift. 47 times? Yeah. Was it 47? That's what I heard. I heard there was a betting line in Vegas on how many times she would be shown.
Starting point is 00:04:42 I knew there was. Did it end up being 47? That sounds about right. That's what I was told yesterday. It didn't feel like that many times when, like, but admittedly. You didn't feel you were overwhelmed. We had some friends over, and so it was,
Starting point is 00:04:56 I was a little distracted other than bouncing back and forth with Convo. But I will say, the Super Bowl commercials, as we talked about, as we previewed last week, were about what I expected. Not creative, not pushing the envelope, and we'll call them safe. That's the nicest term I can give them. I think most people in the industry and in general agreed with that. It was, I want to give credit where credit's due
Starting point is 00:05:27 this was one of the reviewers terms but i agreed with it it was an arms race for celebrity mentions it was just like how many celebrities can we jam in here like it was not enough to have one celebrity. You had to have 17. Did you see Kanye's commercial? I did. And did you 19 million? That was interesting. Cause he said, this is the commercial. Cause we dropped the whole ad budget.
Starting point is 00:05:55 We used the whole ad budget on the, on it. I thought that was, he typed, he spoke out the website and he had it on the screen at the end. And so if you're selling, and this is what I said, I talked about this last week and I've talked to, I've written on this. If you have a direct-to-consumer product, which you can, and you have a hundred million people watching and you sell it worldwide, which he does. He's got the whole world is his market.
Starting point is 00:06:22 Not everyone, but in theory sure he as far as shipping and where he'll all that so if you have that logistics figured out and you have a mass and his is niche but it's mass because it does cross a lot of boundaries people that wear those shoes and seven million to do 19 million in sales and then the here's what happened even if he did 19 million in sales and he spent 7 million on the spot, I'm sure there's other costs, different things. Let's just, let's say for a second, and I'm sure he made profit on that, but let's just say for a second it was break even.
Starting point is 00:06:54 Do you know what happens when $19 million of his merchandise end up on people's feet and people see them and their friends have them? It will sell another 19 million in referrals and word of mouth. This is where the Super Bowl has power over a lot of other mediums, if you have that. Now, it's a unique product from a unique character. We'll call him that. Personality.
Starting point is 00:07:19 And I don't agree with his every broach at all. I do admire his genius at times. And let's be honest, he clearly has some issues. But that aside, the marketing, thinking for purely marketing and product, it was pretty well played. I'd like to get validation on all that, but he did share some stuff that looked screenshots and stuff. And it looked real. You have to really be trying to parade that fake aid if that wasn't real. So anyway,
Starting point is 00:07:55 I will say this overall, it's just, I posted this on LinkedIn. A guy pinged me about what I thought of the Super Bowl ads or whatever. And Kivity's left the building. Experimentation's left the building. It's, yeah, we can write a spot, put celebrities in it, which brings interest, and it's borrowed interest. And, hey, we know no one loves borrowed interest more than this guy.
Starting point is 00:08:18 However, I'll say this. What do they say when everybody goes right? they say when everybody goes right if somebody it is ripe for somebody to break through with some jam of creative ideas on super bowls and in general with content because it's getting stale and formulaic is what i'd call it and i will say this i thought this was the most effective everybody asked me what i thought what my favorite ad was. And I got an iPhone. I'm probably not going to buy the Google Pixel. But I will say, let the brand, top of mind brand notion for me is called Javier in Frame. It was essentially the feature. Javier was the voiceover, a guy that had bad vision, near blindness. And the functionality of the phone allowed him to know
Starting point is 00:09:06 when to take these selfies. It was very creative. It was wonderful storytelling, had an emotional impact at the end with a little bit of a left turn. And that is how you tell a story with emotion and build brand and sell product. So I think Google's had a masterclass. The only one of the only brands that's had a masterclass in storytelling and branding the last couple of years, they had another spot a couple of years with Google assistant with the old man who was recalling memories with, we didn't know it was his deceased wife, but turned out to be his deceased wife. And if you go watch that spot, you better have a Kleenex ready because it was similar in emotional impact. So I thought again, and look, everybody was saying you won't see the gurus talk about that spot, probably in their top three. They're going to go the Duncan
Starting point is 00:09:58 spot, which we'll get to. We'll talk about all these other things and the things that won the ad meter. But let me tell you this. You go look at Javier and Frame on Google, on YouTube. 42 million plays. 25X the closest competitor commercial that was on Sunday night. So 42 million people have gone and watched that spot since the Super Bowl. 25 times more than any other commercial played. That's because it has impact. And people want to go watch it again.
Starting point is 00:10:32 And shared it. Yeah. So, you know, again, the Google phone's got a lot of challenges to take. Overtake iPhone with the whole ecosystem and all that. But I bet you they sold some. Yeah. Now the dunking spot. Look, I'm a dude.
Starting point is 00:10:52 I like Tom Brady. I like Matt Damon. I like Ben Affleck. I enjoyed the spot. It was fun. It was humorous. So it was a good spot. I'm not hating on it.
Starting point is 00:11:03 It was just, I think they had 27 celebrities. I'm not hating on it. It was just, I think they had 27 celebrities. I was more like adding up. How much did this cost? I want to know how much that spot cost. $7 million to run it, and the donkey. How much of the talent was in it? How much of the talent was in it?
Starting point is 00:11:19 It's got to be $20 million. I don't know. Because a lot of those celebrities aren't getting off the couch for high six-figure or seven-figure. So, interesting. But it was fun. You know, how effective it'll be, how many coffees they'll sell.
Starting point is 00:11:34 I don't know, good brand. I like the Nike Dunk shoes. Nice touch. I don't know if you saw those. But have you seen a replay of that? The Dunkings? No. You need to go watch it.
Starting point is 00:11:47 I will. The, it's fun. And I don't know what it is. It's hard not to like Tom Brady. Like even hit Tom, Tom, Tom, Tom,
Starting point is 00:11:57 Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom,
Starting point is 00:11:57 Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom,
Starting point is 00:11:57 Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom,
Starting point is 00:11:58 Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom,
Starting point is 00:11:58 Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom,
Starting point is 00:11:59 Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom,
Starting point is 00:12:00 Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom,
Starting point is 00:12:00 Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom,
Starting point is 00:12:02 Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, Tom, I know there were some musical artists and that aren't, they're not actors either. Ben and Matt Damon,
Starting point is 00:12:05 some of those guys are in it. And, but Tom's, you realize, see, this is what people don't realize. You realize how tall Tom is. Tall Tom in the right corner,
Starting point is 00:12:14 like with sunglasses on. I'm like, all right, I like Tom. I don't know. He's hard not to like, at least for me. I mean,
Starting point is 00:12:20 it's just, I don't know what it is. I'm a big fan of him. Yeah. And, but it was fun. I enjoyed it. I, I want to not hold it against. I'm a big fan of them. Yeah. But it was fun. I enjoyed it. I want to not hold it against them that they had an easy path.
Starting point is 00:12:29 They still had good writing. It was good writing. But overall, I wasn't able to pay attention as much. And then I replayed. I watched the replay of, I think, all of them or whatever. They had a couple videos online. You can find them. But look, you got to break through.
Starting point is 00:12:44 Get something creative it doesn't have to like offend people to be creative like that's where everybody's playing it safe because they no one really wanted we didn't want social backlash you don't get social backlash for being creative you get social backlash when you take a stand on something that 80% of America didn't agree with. Or just don't be stupid and still be creative. So we'll see what happens. It was a historic Super Bowl as far as length in time and the final outcome. And, hey, congrats to the Chiefs. Hail to the Chiefs or the Chefs.
Starting point is 00:13:23 That's a good commercial, too, if you've seen that. Stay for them. The guy was painting the end zone he forgot the eye andy reed walks up to him he goes who who are the chefs anyway that's fun if you haven't seen it mark zuckerberg, founder and CEO of Meta, a.k.a. Facebook, a.k.a. Instagram, a.k.a. WhatsApp, a.k.a. Quest. A.k.a. Snapchat? No, he didn't have Snapchat. He didn't require Snapchat? Mark Zuckerberg thinks the Quest 3 is better than the Vision Pro. These are AR, VR headsets.
Starting point is 00:14:09 Mark Zuckerberg compared MetaQuest 3 and Apple Vision Pro headsets, stating that the Quest 3 is a superior product. Despite being less expensive, Zuckerberg believes the Quest 3 offers better value and overall performance. value and overall performance. He highlighted the comfort, wider field of view, and combination of hand tracking and physical controls as advantages over Vision Pro. Additionally, he mentioned Meta's rich library of content and established presence in the mixed reality market compared to Apple's late entry. He owns the company, so what else is he going to say? But I have read a lot of reviews on these.'m gonna get one of these things we already have the meta quest 2 at home the kids play with it i've never it's just a gamey thing the quest 3 is further along because it has a color overlay where you can
Starting point is 00:14:54 actually turn it on and see in front of you the cameras and so you're actually it's closer to what the vision pro is with that mixed reality and or ar experience so that you can walk around with it on because who doesn't want to walk around with a big headset on your head but the so i want to trial one of these but i just think until these things get smaller less obt, I think it's going to be a struggle for it to be more of the mainstream. And the Vision Pro, everyone is mesmerized by the quality of it and the potential of it, but they all take the same thing. I'm not sure what it replaces. I'm not sure it improves anything. It was just an enhanced experience on some levels.
Starting point is 00:15:46 And I'm not sure who won. You have multiple desktops up do i really want eight desktops up what you can see it's like how much can you digest i'm trying to do the opposite yeah trying to detach a little bit more what was this stuff in the 90s like nintendo had a big red one do you you remember that? It was on like a tripod and you would stick your face into it. Yeah. I think it was just. That was what, 20 years ago? Oh, that was way, 30, 40, 30 years ago, probably. Yeah.
Starting point is 00:16:15 And we're still kind of, you would think that we would have progressed quicker. But I think you said this recently, once it becomes a contact lens or an implant or something, that's a little bit more seamless. Yes. Sunglasses. Maybe. I saw a video of a kid getting pulled over in a cyber truck or an Apple vision pro and the cops like,
Starting point is 00:16:38 what are you doing? You can't drive with that thing, but it does raise questions. Like you're going to see people doing that. Is that, is there a law that it's not? Because you can see out it. What's the difference? But you're not seeing the real world.
Starting point is 00:16:50 You're seeing potentially, what, five millisecond behind lag of the real world. I don't know if it's like, what's the lag? Eventually, they're going to merge it into your windshield. Like, my windshield now that projects the speed limit. Is it going to be like there you could if you really like pause for a second and a lot of people think about thinking like the car is going to drive itself and you're going to have that on and you're going to have these experiences you're going to outdoor boards can go away because the ar can layer it onto what you're seeing
Starting point is 00:17:22 you don't have to take up real estate anymore. And what it does is, the irony for me is, this is such an expensive niche product, it's at the wrong end of the spectrum because the people that have a shitty house that would like to go somewhere nice, they need this so they can put this on and go to a better place like the virtual reality but it's so expensive they can't afford it and then the people that can't afford it don't have such a bad environment to begin with so i think that delta and
Starting point is 00:17:59 that dichotomy will change over time but in premise it's an escape it's escapism like it's that's what this is and you need it it'll be you could see a world where people don't ever leave their closet it's the fucking matrix here we're coming to the matrix't we? Is this just where we're ending up? Like one way or the other? Yeah, there's a movie that talks about this. Ready Player One. Ready Player One. Yeah. Literally what we're turning into.
Starting point is 00:18:38 Go watch it. There it is. And if you want to learn from me directly, join my newsletter. RyanOffer.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that.
Starting point is 00:18:54 It's free. It's daily. Just like this show. Give away our best advice. Adidas has a new campaign. It tells athletes of all types, you got this. and tells athletes of all types, you got this. Adidas has launched a new global brand campaign centered around the theme of overcoming pressure in sports to enhance athletes' enjoyment.
Starting point is 00:19:15 The campaign features a 90-second video showcasing a mix of professional and amateur athletes, including endorsers like Pat Mahomes, Trinity Rodman, Lionel Messi, and others. Adidas collaborated with Neuro11, a group of sports neuroscientists, to gain insights into how elite athletes handle pressure with the aim of providing practical advice to athletes at all levels. You got this. You got this. So. You got this, bro. Just do it.
Starting point is 00:19:50 Well, as I say, that's where we've come. Nike and everybody's kind of like, just do it, man. Do this. Now it's, you got this, Bobby. You can do it. You can do it. You got this. You got this.
Starting point is 00:20:05 We need support. Is that the phrase that the neuroscientists decided was most empowering? Yeah. Is it the woke scientists or neuros? I'm kidding. Whatever. It's a random collab. What do they do?
Starting point is 00:20:19 Yeah. They didn't get into it. Obviously, we're doing some summation here, but they're essentially helping understand like how the best athletes manage pressure and maybe looking at some of the brain activity and different things like that might could inform recommendations to other people. And here I'm going to give you some advice. Grow some discipline, Create some good habits. That's what they do. A little self-control. There you go.
Starting point is 00:20:49 You got it. You got this. Oh, it is funny. Like we're joking. Have a little bit of fun around like societal stereotypes and everything. But it is funny. The just do it versus, you got this. Seems a little soft.
Starting point is 00:21:08 Yeah, you got this. It's supportive. I get it. It's not that bad. Supportive is a great word. Yes. Supportive. I feel like just do it is more offensive. Yeah. Get after it. Oh, it's way better. Get after it.
Starting point is 00:21:21 Yeah. Get after it. Whatever. I don i don't know adidas adidas with a new global campaign that you'll be seeing everywhere coke keeps innovation rolling with a new permanent flavor for a second i'll admit i read some of these articles and i thought it said peppermint flavor i'm just gonna i was like oh no it's permanent flavor so a little thing there and these are tiktok shop exclusives you cannot get these anywhere you got to go shop on tiktok to get these cokes this comes from our friends at marketing diveive, MarketingDive.com. Coca-Cola introduces two innovative products to its lineup. Coca-Cola Spiced, a permanent edition featuring raspberry and spiced flavors. And Happy Tears, zero sugar, a limited run soda inspired by tears of joy.
Starting point is 00:22:25 Exclusively available on TikTok shop. These tears taste delicious. I was like, is it salty? I don't know. But when you're talking shit about somebody, you know, you go, oh, yeah, those tears taste delicious. There's something we're missing. I'm going to go to TikTok after this and research the tears of joy. What is this? No, happy tears. Tears taste delicious. There's something we're missing. I'm going to take a look after this and research this tears of joy. What is this?
Starting point is 00:22:46 No, happy tears. Tears of joy. It's inspired by tears of joy, but the name of it is happy tears. Zero sugar. The launch reflects Coke's commitment to fast-paced innovation and staying relevant with Gen Z consumers. Spiced aims to capitalize on the trend of flavored cola, while Happy Tears leverages TikTok's e-commerce platform and the unboxing trend.
Starting point is 00:23:14 Both products showcases Coke's agility in product development and marketing strategies tailored to digital platforms. They're coming out with a lot of flavors. I'll give them that. I haven't had one that I like. I like Coke Zero and I like Cherry Coke coke zero i've tried all the other ones i'm dying to something different and they all are just weird fruity nastiness i don't know i love coke but i just can't get after the maybe the tears of joy or happy tears whatever they're happy ending tears whatever they are yeah in the
Starting point is 00:23:46 tiktok i'm gonna go get i'm gonna go hit the tiktok shop shop later on yeah i'm gonna try i don't know if raspberry spiced flavor sounds good either but at the end of the day let me tell you what this is all pr they're not gonna sell i guarantee if you go look at the numbers they still sell 90 probably percent of their product mix is Coke classic. Maybe that Diet Coke's got pretty damn popular. I bet it's 50% Coke, 30% Diet Coke, 10% Coke Zero.
Starting point is 00:24:18 Yeah. And maybe three to 5% are all these other bullshit stuff. Maybe. This is product cycle. This is innovation to keep you in the PR cycle and the news cycle, like us talking about it. This is earned media from these things.
Starting point is 00:24:37 And it shows, hey, they're trying to find something. They're trying to keep people interested. But the total available market of soda drinkers doesn't magically increase every day. There's only so many people that drink so much soda. So it's not like they're creating new market here. They might say they're going to get people that don't drink it on, and that might be happening with the Gen Z.
Starting point is 00:25:01 Maybe they're going to go, I'm anti-Coke, but I'm going to drink these funky flavors. But I'd need to see that date if that's really happening. It's more to stay top of mind with that market who's just going to buy a Coke Zero or a Diet Coke anyway,
Starting point is 00:25:13 probably. After they maybe buy one of these to do what I did and turn my nose up and go, this doesn't taste very good. But my son, who's 14,
Starting point is 00:25:24 does collect all the bottles of the new flavors. So that's like his thing. Don't know why, but collectibles, people like collecting different things. So it's having that impact. But you know what? He does that. But you know what he buys every time he goes back to actually get what he wants? Coke Zero.
Starting point is 00:25:45 Or Coke Regular. It's one of the two. Yeah time he goes back to actually get what he wants? Coke Zero. Or Coke Regular. It's one of the two. Yeah. He goes back and forth. When he thinks he's trying to save some calories, he's 14 and barely 100 pounds soaking wet. And it's 4% body fat. So when he's saving calories, he buys the Coke Zero. I like it.
Starting point is 00:26:03 And look, I don't, we don't feed them soda all day, but we let them have, you gotta have a Coke. Especially if you're getting some McDonald's, bro. Oh, yeah. I know you guys. Hot cake.
Starting point is 00:26:15 Hot cake Friday. Hot cake Friday, sorry. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday.
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Starting point is 00:26:19 Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday.
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Starting point is 00:26:20 Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday. Hot cake Friday.
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Starting point is 00:26:22 Hot cake. Hot cake. Hot cake. Hot cake. hot cake. hot cake Nine years running. Every Friday, school for nine years in a row. McDonald's, you didn't call me, baby. This would be a story that you want to tell. I agree. Because I want to hear it.
Starting point is 00:26:40 Google AI now goes by a new name, Gemini. Come to the main stage. Gemini. Sounds like American Gladiator. It does. It to the main stage. Gemini. Sounds like American Gladiator. It does. It's Gladiator. It's like Monkey Boys, Gemini. Private dances in the back room with Gemini.
Starting point is 00:27:00 Does sound like that as well. Yeah. Google has rebranded its AI efforts under the name gemini i gotta say i'm only gonna ever say it that way i'm gonna i'm gonna patent that that way of saying it if i could encompassing its bar chat bot duet ai features in google workspace in the gemini ultra one dot this is like foreign language here. Gemini aims to serve as a conversational multimodal assistant. Come on, guys.
Starting point is 00:27:31 Just call it what it is. Make it readable to literally the average person because they don't know what the hell that means. Yeah. The company is prioritizing Gemini over Google Assistant and integrating it into its Android ecosystem. Gemini iOS presence is limited.
Starting point is 00:27:49 Its features will be accessible through the Google app. So it's similar to ChatGPT. It's going to be built into the functionality. Essentially, a more helpful chatbot is all this is. And I like this stuff. It's just the writing and the naming and everything else. It's just, maybe it's just me. Maybe it's fun to everyone else, but it's just seems ridiculous. The naming department, everything else, Gemini, just space. This sounds like either spacey or
Starting point is 00:28:19 I don't know. My mind goes to different places, but it's not. I guess it's meant to be fun and light, which is kind of like the Google brand. But I do think a lot of this stuff is making its way into more useful integrations with the devices and stuff, which is good to see. Everybody's not going to just go to the web browser and check GPT and look up stuff. So some of the features and benefits and the access to this additional layer of technology is being built in. So I think you're going to see positive outcomes and use of this stuff as it gets more mainstream, which is good. Let's just make it easy though and call it what it is.
Starting point is 00:28:59 More helpful assistance. And not a, instead of multimodal, it's a multimodal assistant. Do less. There we have it. I think that's all the articles we can cover today. We had the Super Bowl news, the impact, the ads,
Starting point is 00:29:19 and the overall economic impact is incredible. Any last thoughts here, Chris, to end the week? You know what? To touch on the Super Bowl stuff, let's get some more creativity pumping again. Yeah. Call the Radical Agency if you need help with that. Exactly.
Starting point is 00:29:42 Hey, we don't just talk shit. We back it up, baby. Yeah. Radical.com. You can find us. You can find me. You can find us. The Radcast.com. All of the highlight clips from today. Search for Gemini. You'll find all of it today. One of the keywords, keywords from the episode. That's the secret code word. If you want to DM me, Jimena, I'll laugh at you. For Chris Hansen in Miami, I'm Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com
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