Right About Now with Ryan Alford - The Week of January 06, 2023 Marketing and Business News: DIY or DRY January? Martha Stewart takes on challenge with Tito’s Handmade Vodka

Episode Date: January 6, 2023

Key points from the episode:Small talkWhy Martha Stewart Is Using Tito's to Clean Her Home This January (03:05)https://www.lbbonline.com/news/martha-stewart-takes-on-the-diy-january-challenge-for-titos-handmade-vodkaOuter Banks February 23, 3rd season release (04:46)The Radical Formula (07:15) RadnewsLast week - Jen Gottlieb named as #2 entrepreneur in the World by Maxim magazine, PR Expert (02:00)Grant and Elena Cardone - 10X Alignment (07:53)Sponsors:VAYCAY - best quality CBD in the country https://takeavaycay.com/ (09:03)Branded Bills: Beanies and a holiday gift guideRADCAST20 = 20% off on the entire purchaseSocial Media NewsTikTok begins rolling out the ability for creators to restrict videos to adult viewers (10:50)https://techcrunch.com/2023/01/03/tiktok-ability-creators-restrict-videos-adult-viewers/Amazon is working on a standalone app for sports content, new report claims (13:28)https://techcrunch.com/2022/12/28/amazon-standalone-app-watching-sports-content-report-claims/ Marketing NewsChipotle targets Gen Z with wellness Snapchat Lens, menu items (17:26)https://www.marketingdive.com/news/chipotle-gen-z-wellness-snapchat-lens-new-year/639497/Netflix to End Password Sharing Beginning 2023 (20:26)https://hypebeast.com/2022/12/netflix-end-password-sharing-2023-news-infoElon Musk Is the First Person to Ever Lose $200 Billion USD After becoming the second person ever to amass a fortune of over $200 billion USD in 2021 (22:25)https://hypebeast.com/2023/1/elon-musk-tesla-spacex-twitter-ceo-first-person-to-ever-lose-200-billion-usd-reportHow Levi's is tapping into Tiktok, conscious consumerism and live shopping trends  (24:32)https://adage.com/article/podcast-marketers-brief/how-levis-tapping-tiktok-conscious-consumerism-and-live-shopping-trends/2461701Planet Fitness Promotes Big E in New Year's push (28:00)https://adage.com/article/marketing-news-strategy/planet-fitness-new-years-ad-focus-energy/2460626Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil business. You're getting down on your knees. Said it's time for you to get down. Cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, January 6th, 2023, the first Friday of the new year. Indeed. Welcome, Christina Yossi. Thank you, thank you. How's the first week been of 2023? It's been good. You know, getting ducks in the row for the year and

getting back into the routine with the kids. There you go. Are they back in school already? Yep, back in school. Bless. You know, getting up and, you know, at least Nicole and them are getting up. They get up really early. Daddy's still sleeping a little bit. I love a good productive morning. I love a good routine. Yes. Nicole takes them to school because they go to school on her side of the town there. I gotcha.

So, yes, they're back in the routine. You know, the angst of the family is back, so I know we're back in routine. The morning angst, the after school angst, you know. Oh, yeah. It's a special blessing. Don't miss those days. What's happening for you? I'm sick, but you know.

Yeah, you hear a little. I have my Scarlett Johansson voice going on today. I've never been more excited that you're eight feet away. Nothing aside from the common cold, and I'm on all kinds of away. Nothing, nothing aside from the common cold and I'm on all kinds of stuff, so. Yep, yep, yep.

We've got Nick LeSever on the ones and twos. He's staying mobile and lots of busyness. There you have Nick. Always. He's not a guest

for everyone. It's been a good start to the year. Hope everyone checked out this week's episodes. We have Jen Gottlieb who joined us.

The number two entrepreneur in the world by Maxim Magazine, by the way. Jen was cool. Fancy, fancy. A lot of fun. She's a PR expert. She's teaching people how to do PR on their own, not having to pay people that own the relationships instead of yourself.

She's doing that, but she also was on VH1, a big punk, a big rock show. A rock chick. Back in the day when people watched TV. When was the last time you watched linear TV? I don't even have, I mean, aside from football, like, at my boyfriend's, I don't even have TV at my apartment. I just stream everything. Is he a fan of any one team? He's a big North Carolina Tar Heels fan, and he lived in Seattle for a while, so he pulls for the Seahawks.

Okay. That's cool. Other than the Night Game Hawks, the Tar Heels fan. And he lived in Seattle for a while so he pulls for the Seahawks. That's cool. Other than the Night Game Hawks, the Tar Holes. You heard that before? I have. Yes, I have. I'm now a Tar Heel fan by proxy. The old Tar Holes.

Yes, and I did like this on our show notes. I caught this on Instagram, actually. I follow Martha this on our show notes. I caught this on Instagram, actually. I follow Martha Stewart on Instagram. She's an icon. As much of an icon as, like, at least in, I don't know, I'm sure it's been longer than a few years, the last five or ten years.

I used to think she was just the stuck-up woman on TV. Right. But she's, I give her credit for leaning into that persona. Yes. And not, she was the last person that I thought would be cool with making fun of herself a little bit. Right. You know what I mean?

Yeah. Because I've always thought she was just kind of misprude whatever. Right. But she clearly gets the game. Oh, my God. I am obsessed with her. And, like, it's made a new respect for her for quite a while. And this isn't new.

She's been doing this shit for a while. But, like, saw this video of her with Tito's. And this isn't new. She's been doing this shit for a while. But, like, saw this video with Tito's. And hats off to Tito's. Good play on the, you know, it's Friday in January. They know their sales are probably going to be a little lighter. At least those first two weeks. People bailing early. You know they are.

Oh, absolutely. So they've got to get through those first two weeks of the season. But, look, they had probably their best season ever in December. Truly. of the season but look they had their probably their best season ever in december or you know truly and so the instead of uh dry it's diy january uh with martha stewart plants all the ways you can uh use tito's in a spray bottle and they actually do like it's not even trying to be funny that's how they would clean costumes like when i did cinderella they cleaned our costumes with vodka spray and all of it seemed legit because look it's alcohol yeah it's you

know 40 50 alcohol so uh you know like you know hand lotion or hand sanitizer whatever but the spray plants not kill them or is it is that the one i know some of it was like you could actually do it sure and then some of them i felt like no i think i think if you spray plants with vodka it keeps pests away. Like, it's like almost a natural pesticide. Okay. I didn't know if, like, it was. Well, if Martha says it, it's true.

That's true. And, you know, I put this on here. You know, I like to admit my guilty pleasures. I'm here for this. And, you know, days of our lives back in the day, not so much anymore. And, you know, we had no man on. But Outer Banks on Netflix is a guilty pleasure. I never watched it.

It's very – here's why. I'm Googling it. I'm kind of like a nostalgic North Carolina, South Carolina beach kid. Totally. Always going to the beach, the beach scene, all that stuff. I didn't grow up on the coast per se, but I was there 20 times a year. So there's a sentimental tie to that. So when this show came out, I was going to be, I don't know,

there's going to be a likelihood that I was going to be into it anyway because it's about beach teenagers or whatever. Right. Just for the nostalgia part. But I was worried that it would just be terrible. Well, the acting is good. The storylines are very Soul Popper-esque, I will admit.

They're very 90210 back in the day. But it's catchy and it's a little... I'm pretty good at picking... I can watch a mystery movie, and Nicole hates me for this, in like 10 minutes, I'm like, this is what happens. So it's a little predictable, and Nicole hates me for this. In like 10 minutes, I'm like, this is what happens. Yeah. And I'm pretty good at it.

So it's a little predictable. Sure. But it's still good. Yeah. It's still a guilty pleasure. There's nothing wrong with predictable sometimes. And anybody out there rolling your eyes, oh, I can't believe it. You know.

You gotta have a guilty pleasure. You've got to. Outer Banks, season three, February 23rd. It's worth a watch. Counting down the days. Start of season one, though. Not as good as Bloodline. That was good.

Did you watch Bloodline? No. Oh, my God. You've got to watch that. I've been watching Emily in Paris. That's one. Bloodline's less Outer Banks-ish. It's not even a guilty pleasure, just pleasure, because it's that good.

I feel like I had a friend in Bloodline. Look, and I have no time. This is all within, like, it takes Nicole and I quite a bit to even get through anything. Because we have about one hour, about two nights a week. So the binge watching for us is two episodes a week probably. If you're lucky. So it's not like we're watching Netflix all day. We've got basketball practices and everything else.

But I sneak this in sometimes if I go home for lunch or something. We're watching Netflix all day. We've got basketball practices and everything else. But I sneak this in sometimes if I go home from lunch or something. 30 minutes cider bags. Nice. Just unplug. Yes. Yeah, disconnect. Yes.

And I did want to shameless plug. Hope you've checked out the Radical Forum. We've had a lot of people take advantage of that. $99. Learning all the secrets that I have used personally to build my personal brand, to grow the Radcast, to grow the agency, all there, $99. Go to ryanolford.com. Click on Courses. You'll see the link there.

You need to take advantage. Gotten a lot of feedback from people that have done it. We do a live Q&A there. So if you watch it and you're like, okay, how many more questions you actually put in a question, I'll answer it. I'll put a video up or other feedback. Had a few people do that already. So go check that out at ryanolford.com. And next week, I'm pretty excited about the podcast because we're doing a little remix from an episode from last year with Grant and Elena Cardone. Big deal. Calling it 10X Alignment. I thought it was really fascinating having gone back and watched both of their episodes again

and the value they provided, but actually the alignment as a couple and as a married couple and how aligned they are in their goals and their things that they're doing, it was really interesting and fascinating to kind of go back and watch it. So we've brought together kind of the best of both of those episodes intertwined. Oh, quite a remix. Yes. I think we're one of the only podcasts to actually have both Grant and Elena on last year. I would expect nothing less.

Nothing less. Yes. So check that out next week, next Tuesday. Grant and Elena Cardone Remixed and The Best of. Both of them kind of in a different format. So we hope you like that. We are still finalizing a few more guests right now for the rest of the month. So exciting.

Names to be determined and named, and we will be name dropping. And even Christina approves. I'm very excited. Yes, yes, yes. Speaking of excited, talk about our new sponsor, Vacay. Little Vacay. Best CBD quality in the country. Takeavacay.com.

Go check them out. They sell Delta A products. They've got vapes. They've got gummies. They've got sleep enhancers. I actually sampled. I was going to ask. Yes, took a half of one.

And I don't know if it was placebo or the best damn sleep I've had in a while. No night terrors? No. Excellent. Took minimal. I took a small dose, but I definitely felt. Just relaxed. I felt like I stayed asleep longer.

Oh, yeah. There you go. Zen'd out. Yeah. So go check them out. TakeAVacay.com. Go check them out. TakeAVacay.com.

There's a lot of stigma that I hope is coming down with a lot of this stuff. I think if you're over 21, you need to go check it out. That's all I'll say. Go check out their products. We're going to be doing more. I actually do want to call with them later this week or early next week. You're going to be part of that. Heck yeah.

We're going to be getting kind of the ones and twos, the downloads on every product and things like that. So going to hear more about them. Our great sponsor, Vacay. Best quality CBD, Delta 8, Delta 10, all the Deltas. Delta 12. Tri-Delta. Everyone else has. There you go.

That was the old fraternity joke. Ta-da. Sorry if you're at old Tri-Delta. Everyone else has. That was the old fraternity joke. Sorry if you're at old Tri-Delta. You've heard it before if you were. We were the same old assholes everywhere. I didn't even have a society or a fraternity. You didn't miss much. It was fun, but it was, you know.

I lasted for like a year in mine. Then I was like, eh, not so much. Enough to have the stories. Yes. That's all you need. Lots of good stories. Come back towards the end. We've got some social media news.

We do. TikTok is rolling out the ability for creators to restrict videos to adult viewers. We knew this was being teased a couple months ago, but it's actually happening. Yes. So it's now rolling out. Tick-tock after dark. I got it. Yes.

To be clear, our policies still fully apply to creators who use this feature when we remove content which contains nudity and other violations. So they're not saying. It's not OnlyFans. They're just saying, you know, I guess curse words and or suggestive material. I don't mind that. And not actually material. Right.

Just suggestive. Right, right. Just winks to the camera. But even like I've started posting clips of my comedy. And I don't want like, you know, former students of mine necessarily to see that just yet. You'd put the age restriction up yeah ma ma 25 yeah no i wish no no more like 14 14 15 it's just the littles i'm worried about right all right it'll be interesting how that plays out that they have to like filter

because i have to think that people unless they see or understand it completely right that they might push the envelope a little bit uh just how i know people that like to push things plus of the envelope the uh yeah it'd be uh only fans comes it almost feels like an overcorrection yeah you know like i get it but we talked about it last week i I mean, half the U.S. government has had the freaking TikTok banned off their phones. Yeah. I don't know where this is going to play out. I'm not like an alarmist. And look, I like TikTok.

I mean, it's got great engagement. It's fun. Getting a little fatigued with it just personally because of the frenetic nature of some of it. But I totally respect where it's at and how much engagement it's driving in business. It's actually really come a long way with their ad tools. But it would freak me

out a little bit if I was heavily relying on it with where the government's gone. So I'd just be paying attention. No, I've literally just started posting TikToks this year, literally within the last three days. And I'm like, all right, maybe I missed the wagon on this, but we'll see where it goes.

I don't think you missed the wagon. It's definitely still blowing up. I just can't work for the government. You might miss the, if you just post something and it's halfway good and a million people see it, you may miss that wagon. Sure, sure, sure. But it's still got good organic reach,

especially if you're funny, and you're sort of funny. Thanks. a girl yes speaking of uh not funny but old amazon it's coming out and look this is i found this interesting because if you go to like amazon prime it's kind of one of my least favorite video like trying to find what i want i totally agree and i don't know exactly why but it's just busy and everything else. So they're thinking about coming out. They're working on a standalone app for sports content. And so says this news report from TechCrunch.com. It says they're developing a standalone app for watching sports. The move signals Amazon's continued push to investing in prime video and live sports content.

I know they spent, I don't even know how much, a billion dollars to get the NFL on Thursday night. Yeah. And I have watched several games on there. The broadcast is good. I enjoy Kurt Herbstreet, who's one of the announcers. And so he's been on there. And the experience has been fine. I haven't had any streaming issues or anything.

But I do think they do well to organize better. I don't know if I want another app per se. Maybe it's a better organization within the app. Just not feel like you're shopping? I don't know. There's something off about it.

I need to spend more time to have firm recommendations as much as it just feels wonky. I also just never scroll through Prime. If I go to Prime, time to have firm recommendations as much as it just feels wonky. I also just never scroll through Prime. If I go to Prime, it's because I know exactly what I'm going to watch, whereas with every other streaming platform, I'm like, I'm not sure what I want to watch, and I'll kind of just let the spirit lead. Yes, that would be discoverability is not great.

Right. Yes. Yes. And so we'll see where that goes and see how much more money they spend on live look guys if you aren't paying attention all these sports things leaking in like say streaming it was like okay cable and tv is surviving because they have sports live sports and live news well live news and live sports is moving over to streaming platforms. Makes you wonder. It's all headed there, so you might as well get on the bandwagon.

The problem I have is just I have so many freaking apps. I know. I'm like, I have Disney+, I have Amazon, I have Apple. I'm that guy that's like, do you have too many memberships that you don't use completely yeah I do I have a problem it's called family and never knowing which but as soon as you cancel one subscription

the week later is when you want it back every time they get you one way or another it would be interesting how Netflix ad platform ad support isn't doing wonderfully so far uh i think it's somewhat telling on the the fact that people are willing to spend a little more money i think if it was like a dollar like i don't know it's like 7.99 it's

like half the price like sure i think if it was like a third of the pro like and i don't know, it's like $7.99. It's like half the price. Sure. I think if it was like a third of the price, and I don't know where the, you know, I haven't done their finances to know where it has to be. Sure. But I just think it goes to show you people don't want to watch ads. And so I think people, there's two things. One, inertia and actually making the switch. Yeah.

They're like, even if you're not a millionaire or you're just making a fair wage, that $7 a month difference, you just go, eh, either I don't get to it, so the inertia, the act of doing it, or they just don't want the ads. And so I think it's pretty telling, and we talk about this a lot, being engaging and highly entertaining or educating. If you're just going to serve up an ad that's a crappy car dealer ad or something, no thanks.

It's going to feel like YouTube. I don't want to deal with it. That's right. We'll see where that goes. I thought this was pretty YouTube. I don't want to deal with it. That's right. So we'll see where that goes. I thought this was pretty fun. I love this. Chipotle is targeting Gen Z with wellness Snapchat lens and menu items. The millennial consumer this month with a new Snapchat lens and lineup of lifestyle bowls,

which are available through its digital menu and are designed to promote wellness, according to details shared with this Marketing Dive article. The lens will launch on january 13th so soon the lens and new lifestyle bowls are inspired by contemporary wellness habits that emphasize healthy eatings over diet culture yeah i mean i've been very transparent that i'm not a big snapchat user but i imagine this is right in their wheelhouse of their target and i do think that chipotle's done a good job of kind of coming back from the brink of failure. The old lettuce scandal. Let us be thankful.

Dad joke. Had to snap that in. I love it. I'm here for it. I was trying to make a poop joke, and you got there. You got me a better one. So it makes sense, especially to this Target. And, you know, I liked a little on thing.

They had a commercial the night, you know, the sizzling of the chicken. That's the new sound when you walk in. That was kind of clever, too. But the, you know, are you a Chipotle fan in general? I enjoy Chipotle. Do you differentiate between Chipotle and the 47 other burrito joints? I mean, I jokingly call all of them Chipotle. Like, I'm not going to.

So is it the Band-Aid of burrito joints? It's kind of like, you know how you call all tissues Kleenex? Yeah. That to me is, like, I'm not going to go out of my way if another burrito place is closer, but I'll get down with some Chipotle. I'm here going to go out of my way if another burrito place is closer, but I'll get down with some Chipotle. I'm here for this. But it's not necessarily differentiated in your choice. No.

Around here, there's Bar Burritos, there's Moe's. Right, Tropical Grill. And so they were all lined up. Whichever one had the least line. I'd pick Moe's. I'd pick Moe's just for the queso. Oh, okay. Don't Chipotle have queso? Yeah, but they do. It's not as good? I like Moe's. I'd pick Moe's just for the queso. Oh, okay. Don't pull it in.

Queso? Yeah, but they do. It's not as good? I like Moe's better. Okay. Personally. Yeah. Probably because it's made of plastic.

There is a plastic coating there. Just a little bit. I hit that little film. Yes. But get your Snapchat lens going at your latest or your closest Chipotle. Do you use lenses? I don't use Snapchat. Yeah, like back when I was on Snapchat, I did.

Would you, just for the gimmick or just because you could or like did you use it for a purpose? Did it have true purpose? I mean, no, not for me, not outside of like the gimm Or if, like, I liked the ones that were location-based. Like, when I was in New York, I used them a whole lot more. Yeah. Because it was just kind of fun. Yeah. So we'll see where this goes.

It seems fun. It seems to the right target. Yeah. And we'll keep watching Chipotle as they improve since their lettuce scandal. Let us be thankful. Yes. Here we go. Netflix.

Back to Netflix. Anybody out there, if you're sharing passwords, you better stop. This is what I'm stressed about. That's all a little sweat on Christina's forehead. Just a little bit. I'm glistening. Oh, God. I have to buy my own now.

Yeah, you have to buy your own. I'm using it on my own. My parts, some of my family might be using it on my passwords. I still don't understand how this is going to be, I don't know, monitored. Like if you have all of the different users. I think it's by a geo. Sure. Like if you got, you know, just obvious.

Sure, sure, sure. You're using it in South Carolina and, you know, Cousin Eddie's using it in Baltimore. Like as long as it's all South Carolina, I'll be fine. Just between Greenville and Piedmont. It might be address based, like same location, like same. So what you just like, like for instance, and I know you don't really answer this question. It's all hype. I'm glad to make them up though but oh i know um but if i so if i'm like you know i live i don't live with

my parents so if i try to log on and use their netflix who gets kicked off first right like is it my parents who uh they won't get kicked off they're gonna be again asking for extra payments for shared accounts oh so my dad will deal with it. Yeah, so your dad will get double charged. He'll be like, okay, Chris, you're done now. You're done now. You need to stop using it. It's your own. The way I understand it, I did read it,

they will give you a warning period maybe. Hey, it looks like you're using multiple accounts. You're sharing your password. Gotcha. If we, you know, the next, I don't know, day or week or whatever. They'll up the charge. They're going to up the charge. Interesting.

So no more double dipping the chip. Chipotle, call back. For Netflix. Womp, womp, womp. Yes, they need to sell more ads or more subscriptions. Maybe if this happens, they'll be able to get rid of the ad-supported tier. Yes. Who knows?

So Elon Musk is the first person to ever lose $200 billion. Jesus Christ. The funny thing is, he's still a billionaire and he lost $200 billion. Can you imagine? I can't. I literally can't. My brain doesn't know how to think like that. After becoming the first person to ever amass a fortune of over $200 billion in 2021,

recently Bloomberg reported that the Tesla, SpaceX, and current Twitter CEO has officially become the first person in history to ever lose $200 billion of their net worth. The news comes nearly two years after Musk became the second ever person to amass a fortune over $200 billion. It's mainly because of the drastic drop in Twitter's value and Tesla,

because Tesla was trading closer to $300, and now it's right around $100. But I will say this. The fundamentals for Tesla are good. Yes, they are. And if I was giving stock tips, and I don't really give stock tips because it's not my bag, baby. But if I was, I'd be buying

relatively soon because their fundamentals are good. And it's going to go back up. I think it's becoming a buy. I don't even see anything about it but I know enough to pay attention and look at their fundamentals that yeah, he's

hybrid is going he's not he's been an idiot you know over the twitter stuff and you could still question a lot of things but the fundamentals for for tesla are actually pretty damn good he's still brilliant so uh i'd be uh paying attention to that but he's lost uh his fast decline wealth comes from the drastic drop and because his at his peak it was 340 million so, but he's lost his fast decline of wealth comes from the drastic drop. At his peak, he was $340 million. So I guess he's still worth $140 million. Billion. Billion, excuse me. Billion. Think billions. So many billions.

Yes. God. So, fascinating. It's unreal. It really is unreal. I think he's going to get it together and Tesla is doing alright right so pay attention to tesla not necessarily elon musk right right right yes next we have clothing which we all know i love uh levi's good old-fashioned levi's is tapping into tiktok and their conscious consumerism and live shopping trends you a levi's person um no no mainly because I'm just a weird size like that's not they've I stopped wearing Levi's probably like 15 years sure maybe longer than that sure like

it just never didn't fit me I mean I'm a big guy that's not fat and you are very tall it's just i have an athletic build yeah you know my legs are larger than most people as tall as me sure and so they've just never found the right fit stretch yes more room in those things you know what i'm saying the uh the uh levi's so but i will say, you know, it made me think of, it was fascinating to me. Like, I remember growing up, jeans were kind of like, I mean, Abercrombie & Fitch, Levi's, I guess even Wrangler to a degree. Yeah. I would throw a very cute one there. Yeah. There's a lot of advertising for jeans.

Yeah. At least on like TV and mass media. I don't personally see as much anymore. Like direct jeans ads. Yeah. At least on like TV and mass media. I don't personally see as much anymore. Like, direct jeans ads. Yeah. Is that just me?

No, I know there's, and I'm kind of like speaking on the top of my head with this just on random articles I've read, but I know that

making denim uses a lot of water and so I think with this like conscious push to be more environmentally aware and like with reusing things and being more mindful of shopping denim has not been pushed

as much because it does cost a lot to make which is why there's this um you know trend to buying it vintage and secondhand because it really doesn't break down it's such a sturdy fabric yeah but I don't know yeah so it makes sense to me that it's not being advertised like it used to be. Maybe not. Levi's moving to TikTok sounds like a good idea for them. About time. I just...

Again, I can't help but get... The government's not using TikTok. We're banned it from the phones. Right. Like, so I see these articles. I think we need to talk about it. But I'm like, you just got to be careful how much, how many eggs you put in that basket.

Right, right. If China and the U.S. get into any spats, I feel like it's just going to, like, completely get pushed through, you know? Yeah. Like, more direct than what we already do. Yeah. Like, we're one spat away from TikTok getting banned completely. But I don't know if the numbers are getting too big. This is where you see these things and you think it's politically driven.

Right. But they're paying a lot of taxes in the U.S. because they're making billions of dollars on ads. Right. And at a certain point, does it get too big? Well, and if you think about the amount of people who are working for the United States government right now versus everyone else who's on the app, it's a very, very small percentage of users. And maybe I'm wrong in thinking this, but I just don't believe that there's much that China could gain from my information. Yeah, I don't know.

But what do I know? Maybe that's what they want me to think. Yeah, they want you to think that. They're spying on everything you're eating and doing. All those ads. Yes. Well, they want to know what to make more of at a cheaper cost than what we do. Sure.

There's all modern warfare. Try to stay out of it. Planet Fitness promotes Big E in the New Year's push. Big energy. At a time when many gyms are hoping to capitalize on New Year's exercise resolutions, PF is trying to break through the clutter

with a satirically risque spot designed to titillate the laughter muscles. I like this writing here from Ad Age. It's good. It's good. It makes you look twice.

Yes. It's the season. Are you a Planet Fitness person? I'm not. I just use the gym at my apartment. But I love all of the videos of people going totally feral at Planet Fitness, working out incorrectly. I think those are great.

It's funny. It's a great business model. Hey, you build a gym and you make it super cheap and 80% of your members never go but they pay the bill because it makes them feel better.

Yep. Because it's their health and I might go and I was one of these people forever. I still think I have like quietly somewhere hidden in my bills probably three gyms

I don't even go to because It's the also the inertia you were talking about like 10 bucks is it really yeah you're gonna cancel i might use it though and so it's only 120 a year and if i use it four times it's only 30 30 dollars a visit yeah so i mean and it's good for my health yeah brilliant it is but uh yes i like that they're leaning into you know trendy content Energy. Who's that? Lazo?

Who's the girl that sings that? Lizzo? I think that's Megan Thee Stallion. Is Big Energy Megan Thee Stallion? I believe so. Oh, God. She knows this. Anyway, popular song.

They're leaning into trending content, and it makes sense. Oh, Lotto. That's who sings it. Lotto. See? Lotto, Lizzo. See? You were on it. I was wrong. I do.otto. That's who sings it. Lotto. See? Lotto, Lizzo. See? You were on it.

I was wrong. I do. I was wrong. You got it. I'm so pop culture driven. Nikki and Cardi are on it, too. Yes. The faves.

So are you resolutions person? I used to be. Now I'm really more goal focused, and then being down for the count the first three days i've not been to the gym in a minute um but no i mean i what's your biggest is there is there something you want to share you document here on the radcast that's like okay a goal for this year like so yeah actually so i. I don't know if it's a goal for the year, but one of my favorite comedians is going to be in Greenville in March,

and so I'm posting videos every day asking her to let me feature. That would be cool. I'm surprised at the feedback I've already gotten from it. Nice. So I want to feature for Taylor Tomlinson on March 31st. Where is she? She'll be at the Peace Center in Greenville, South Carolina. Big deal.

Yeah. That'd be fun. So we'll see. People are tagging her in all of my videos. I'll come and break some tomatoes. We'll see. I'll deal.

I'll catch them. I'll catch them and throw them back. Do people still do that? Is that a thing anymore? I don't think so. We should bring that back. I think it should be like...

Remember the food guy that you smash things with? He'd smash. Gallagher? No. You're too young for this. His whole show, his bit, was literally, he was a comedian, but the comedy act of him talking and stuff ultimately was he had a sledgehammer

and he would smash fruit and food, and so it splashed all over people in the crowd. Ugh. Like tomatoes or watermelon was especially the big one because it was so big. He'd just smash it. He'd come out wearing a plastic wrap or something like that.

Everybody in the front row, some people would have rain jackets on and some people would come in because they loved you. It was always so fascinating. Back to the uh you know throwing food he threw food on on the people you need to google that if you're listening you need to google gallagher i think it's gallagher i'm you know you can google it quickly hilarious quite funny gallagher smashing food gallagher smashing see if that's it. I think it is. Oh, yeah. I've seen the gif.

Oh, yeah. With the little hat. Yeah, yeah, yeah. Okay. Okay. Sludge-o-matic. Sludge-o-matic. Yes. There it is.

It's funny. We take things too serious now. We never, oh, oh, smashing food. We really do. I know. Any final words for today? Don't get sick. Take your vitamin C.

Wash your hands. Yeah. No kidding. I don't want to get sick here at the vitamin C. Wash your hands. Yeah. No kidding. I don't want to get sick here at the beginning of the year. You've got to keep that away. Not fun. But yeah. Hope everyone out there has had a good start to the new year. Sticking with your resolutions at least for

another week. Right. Get to two weeks. Hey, if you're going to have a resolution and a goal, keep listening to the Radcast. We'll keep you focused. We'll keep you focused. You know where to find us resolution and a goal. Keep listening to the Radcast. We'll keep you focused. We'll keep you focused. You know where to find us? TheRadcast.com. Search for all the content.

Search for Smashing Watermelons. You'll find all the Holly clips. Sledge-o-matic. Sledge-o-matic. All the news clips from today. We appreciate everyone out there. I'm Ryan Alford on all the platforms. I'm Christopher Cristina Yossi.

We'll see you next time on The Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.