Right About Now with Ryan Alford - The Week of January 20, 2023 Marketing and Business News: Ant Man Stars in Heineken’s Super Bowl Ad

Episode Date: January 20, 2023

Key notes from the episode:Small TalkSocial House in Greenville - upcoming comedy show (01:16)Kanye’s new “wife” Bianca Censori? (02:08)Heineken's Super Bowl Ad For Non-Alcoholic Beer Will Star Ant-Man (03:35)https://adage.com/article/special-report-super-bowl/heineken-super-bowl-ad-non-alcoholic-00-beer-stars-ant-man/2463421RadnewsLast Week: Best Business Advice on the Planet with Guests Marc Randolph, Alex Morton, Richard “RB” Botto, Will Ahmed, and Brad Lea (07:57)Next Week: Exploding your Instagram in 2023 Growth God Julian Walder (10:34)SponsorsVAYCAY - best 3rd party lab tested CBD in the country https://takeavaycay.com/ (11:33)Social Media HolidaysJanuary 20: Cheese Lovers Day #CheeseLoversDay (13:40)January 20: Get to Know Your Customers Day (Third Thursday of January) #GetToKnowYourCustomersDay (14:12)January 21: National Hugging Day #NationalHuggingDay (15:26)January 22: Chinese New Year (15:53)January 23: National Pie Day (16:20)January 24: National Compliment Day #NationalComplimentDay (17:03)Social Media News Google’s Clock app now lets you record your own alarm sound (17:22) https://techcrunch.com/2023/01/17/googles-clock-app-now-lets-you-record-your-own-alarm-sound/TikTok launches a Talent Manager Portal so managers can negotiate brand deals for clients (20:13)https://techcrunch.com/2023/01/12/tiktok-launches-a-talent-manager-portal-so-managers-can-negotiate-brand-deals-for-clients/Marketing NewsL'Oréal Hands Over the Creative Reins to Influencers Over 40 (21:48)https://www.adweek.com/brand-marketing/loreal-hands-over-the-creative-reins-to-influencers-over-40/Molson Coors Debuts Its First Booze-Free Canned Cocktails for Moderation-Minded Drinkers (23:45)https://www.adweek.com/brand-marketing/molson-coors-debuts-its-first-booze-free-canned-cocktails-for-moderation-minded-drinkers/Willie Nelson Joins Snoop Dogg and Martha Stewart in Hawking Multipurpose BIC Lighters (25:30)Branded Bills: Beanies and a gift guide (27:30)Coupon: RADCAST20 = 20% off on the entire purchasewww.brandedbills.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil pit. You're getting down on your knees. Had a time for you since I get me now. Cause I don't miss doing what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up, guys? Welcome to the latest edition of the Radcast. Friday, January 20th, 2023. Joined, as always, by Christina Yossi. Where does the time go? I'm looking at this date, like, what in the world?

Zooming by. How are your time go? I'm looking at this date. Like, what in the world? Zooming by. How are your resolutions going? Resolutions are good. Or I can't do them. I don't know. Goals are looking good. Yeah. You know, like they're in order.

You're not completely blown up yet. Right, right. Give me a... I feel like I haven't started mine because I was sick the first week. And I'm like, have I eaten a vegetable at all in January? But it's fine. I got the whole year. Yeah. And my goals are just tightening up a few things. Yeah. Yeah. And so far. Okay. I got some comedy shows booked, so doing okay. There you go. Yeah. It's all good. Got a comedy show this weekend. I do too, actually. I have one in York on Friday and

then one right here at Social House. I know. On Saturday. In the Greenville area, come check us out. Social House, socialhouse.club. Yeah, got some great comics. Comics coming this weekend. Ten bucks if you're a non-member. None if you're a member.

So, yeah, it'll be fun. Yeah, it's going to be a good night. I mean, who doesn't like to laugh, you know? Truly, though. I mean, comedy's great. And I don't go to enough? Truly, though. I mean, comedy's great. And I don't go to enough. Like, Nicole and I really enjoy it. And we would go two or three times a year to various things.

But we always say when we go, we're going to do that more often. And it's like, then you forget about it. You get busy. You're not in the scene. It happens. And now we're bringing it to you. I know. Start having it.

Look, I know why I'm here. Bringing the laugh. I know. Start having it. Look, I know why I'm here. Bring in the laughs. You know. We have some fun news. Kanye has not been in the last couple episodes, but he's back in the news with his new wife. Quotes around wife.

She's talking to the lady. Well, so what I just Googled is she's an Australian entrepreneur. No one knew who she was until they got married. And apparently she was working on, she's an architect as well, and was working on designing one of his company, like working with Yeezy. So that's how they met. But less than two months after his divorce was finalized,

they've now like said vows. Nothing is legal. I think she might have been architecting something. You know what I'm saying? Erecting something, if you will. If you will. So we'll see what happens. And she looks like a clone of Kim.

Yes, she looks just like her. You show me the pictures and I'm like, whoa. Yeah, copy and paste. Nice. So we'll see. I mean, she was easy on the eyes but you know just a strangeness is she okay in the head yeah I don't know I don't know like did she look like Kim first or did Kim look like well she's significantly younger than Kim so I

would think that new model trained it in yep upgrading. Upgrading. Downgrade. That's what, you know, if Leo can do it, then we can. Clearly, he thinks he can. He can do it as well. He doeth as he wanteth. As he pleaseth. I know. And then we're getting into our Super Bowl ads. Heineken has a Super Bowl ad for non-alcoholic beer that will star dear old Paul Rudd, Ant-Man.

ad for non-alcoholic beer that will star dear old Paul Rudd, Ant-Man. So first things first, and we talked about this pre-episode, but the growth of mocktails is quite interesting to me. Beyond dry January. I just, you know, it's fascinating what takes hold. Like I understand, takes hold like i understand like if you're under 21 maybe the sort of you know getting uh to try things right right you know wanting to be trendy or whatever and something beyond sprite yeah um but at the end of the day these are just like sweet drinks that don't have any uh kick to them yeah it's such an interesting market because it's, you know, you've got soda and soft drinks and then you have like healthy sodas and soft drinks

and then you have energy drinks and you have healthy energy drinks and I don't think that's ever translated with alcohol and now it's like you don't have healthy alcohol, you just have this rebranded juice is what it feels like.

I'm having a mocktail. Yeah. So is it just trendy to be trendy? Like it's obviously a huge trend because it's like booming. Right. But I'm trying to order like consumer insight behind it because for me, all of my drinks have a purpose. Right. But I wonder.

Water is to hydrate. Energy for energy. Right. And then booze to take it all away. Right. And now like this just popped in my head. I guess like if I, which I am not and will not be for a very long time, if I were pregnant and I was going out with like my partner to a bar, I don't want to just be sipping on Diet Coke. Yeah.

So I get like moments like that maybe. Yeah. Or if you're a businesswoman and you're going out all the time. I think I was the original mocktail maker. So here's the deal. Oh, ever. Ever. When I was 10 years old. Oh, my God. And I would go to the church basketball games. We had the story. So they had they had the the first fountain things. They had the multiple. Oh, my. You know, you know, the Coke, Sprite, soda. Things when you go to the drinks now.

Oh, yeah. That's a mocktail right there. Like a little scientist. Yeah, like. A little concoction. Cheerwine, my personal favorite, Cheerwine, Sprite, Diet Coke, and Mountain Dew. That's a combo. That's a mocktail in heaven.

There you go. There you go. That was the original mocktail bartender. My friend mixes liquid IV with gin, which isn't a mocktail. Now it gets into your bloodstream quicker. Yeah, something like that. I'm like, okay, you do you. That was better than an IV of gin.

True. Which is what I sort of thought you were saying at first. No, no, no. Just a little. I was like, whoa. Do tell more. Is this a quicker way to pleasure? But this is the first time a non-alcoholic beer has been advertised during the Super Bowl. Interesting. It is a

big deal. Have you seen Ant-Man originally? I have not, no, but I love some Paul Rudd. I do like Paul Rudd. And look, hey, a huge trend. Heineken's tying themselves to it. It's on the Super Bowl. I get it.

And it does show you if they're spending what's probably like $5 to $10 million in the 32nd spot, they believe that the timing is right to be putting a non-alcoholic beverage out there. Right. Tells you how big the trend is a non-alcoholic beverage out. Right. Tells you how big the trend is. So there's a lot of money in this, a lot of money in energy drinks and all kinds of stuff. I have a couple of people that talking with about like getting into the energy drink business, like actually making one. Yeah.

So we'll see. But the mocktail, I'm telling telling you church basketball game circa 1987 that was the original mocktail called the alford mocktail we'll come up with something better than that but hey next time you go to uh one of those coke like superhero i call it the superhero fountain whatever when you get to choose whatever yeah you just blend those blend those things. Yeah, next time you're at Moe's. Yeah, you become the mixologist. There you go. At your local Moe's or Firehouse Subs.

Perfect. Jerry Johns. Yes, exactly. We had a great episode drop last week. Yeah. Best business advice on the planet. It really was. I listened to it.

Listening back, I don't do enough. I listened to it and listening back, I don't do enough. I'm, I'm such a journey guy, like journeys, everything. I don't sit back sometimes and go, all right, when we get to a destination, we accomplish certain things or like, like with the Radcast, you know, we've grown. And then I don't know that I reflect on like the quality of some of the, the volume of guests that we've had. And so what we've grown and then i don't know that i reflect on like the quality of some of the the volume of guests that we've had and so what we've been doing is intermixing we're creating i wouldn't call them the best of we're kind of aggregating advice in certain specific areas yeah that we've had multiple guests talk about and so the first one that made the most sense was kind of like this entrepreneurial and business advice from from literally most people would call the greatest entrepreneurs

on the planet. Whoop founder, Will Ahmed. I'm actually wearing my Whoop right now. Fitness tracker. And really more than that, sleep tracking, fitness tracking, it does a ton of shit. Like it tells me how bad I slept the night before or how good I slept the night before. Last night I seemed to sleep pretty good. Seven and a half hours. Wow. That's a lot for me. Yeah.

He's like a six-hour guy. And so Will Ahmed came on talking about growing whoop. But these are like tactical business advice that people can take. So we've pulled, we've extracted, like if you're lazy, like me sometimes, like you don't want to listen to 40 minutes to get some of the nuggets. We've pulled the nuggets out specific to business and entrepreneurship. We had RB Votto from Stage 32. RB is awesome talking about how to grow a business, the niche that he's in specifically and how to really break through. We had Mark Randolph. You may have heard of Netflix. Maybe you've heard of Netflix. The founder, one of the co-founders of Netflix, really actionable advice. Alex Morton, who's huge

in the network marketing space and just a great guy, really great. Brad Lee, host of Dropping Bombs and the CEO of Lightspeed. Everybody knows Brad. Brad's awesome. Great advice. And we really just aggregated some of the best of, and I think you're really going to like this episode. If you didn't already listen, you need to. It dropped on Tuesday and just a million dollar advice episode. There you go. So give that a shout out. Or a free. Talk about action. And we're trying to make it action oriented. What you can do, how you can grow, how you can learn. And next week, exploding your Instagram in 2023. We had a growth hacker, one of the biggest growth hackers in the U.S. Look, you call yourself the growth god. And are they people call them people made the name Julian Walter.

Really insightful on growing. And I would say more like white, white, white tactics, white. This isn't black, black, black hack tax, like like stuff that's going to get you banned. It's more stuff that you can do that's actionable to really grow and explode your Instagram and how to take advantage of the algorithm in 2023. Julian was really insightful. This is like a powerful, we packed this in, in like 15 minutes. So we cut it down. We wanted to get you the best advice all in one episode.

So like 15 tight minutes about exploding your Instagram in 2023. So who isn't trying to grow on social media? It's true. So check that out next Tuesday. Speaking of exploding, I think we know we want to get this company exploding because they do provide the best third party lab lab-tested CBD in the country. Vacay. Yeah. Still wearing my hat.

I haven't taken this hat off. I've been sleeping with it. That's what your little whoop tells you? Yeah. They're like, since I've been sleeping with this hat. Keeps you from tossing it turned. Yeah. Because the film.

Exactly. I'm staying upright. But in all seriousness, Vacay, Official CBD sponsor of the Radcast. Takeavacay.com. All right, so here's the deal. I just said I got seven hours. I usually get about six, six and a half hours of sleep. Had seven and a half last night, and you know what I took?

Vacay Sleep Gummies. Premium CBD and CBN. Those are two of the active ingredients. Third-party lab tested, and Ryan Alford tested and approved because I had it last night, and I slept longer than I normally sleep. I stayed asleep longer. I looked at my thing, and literally looking at the data, I stayed asleep longer in patterns.

So it's not coincidental, folks. It's great quality stuff. We're trying it. We're using it. We're not just talking folks it's great quality stuff we're trying it we're using it we're not just talking about it yeah and comes from a really reputable company chris hansen the founder good friend and a good partner of the show trusted approved passionate what he does yes cares about people so take a vacay.com go check them out c CBD, the sleep stuff, I'm telling you, you need to get it. Sleep gummies, gummies, different products, everything. Anxiety.

Yeah. All right there. And all lab tested in different strengths so you know what you're getting. You don't have to question it. You don't have to worry that this is some shady thing. This is like drinking a couple glasses of wine and taking a break at night, but feeling a little better about yourself because you're not using natural

ingredients. No hangover. No hangover, exactly. Give them a shout out. Vacay, the official CBD sponsor of the Radcast. Got some social media holidays. We do. I'd like to wish you a very happy Cheese Lovers Day. From one

cheese lover to another, I'd assume. At the Mountain of Cheese. I'd like to wish you a very happy Cheese Lovers Day. Oh. From one cheese lover to another, I'd assume. I am. At an album of cheese. I am. I could live on a charcuterie board that would have like cheese, crackers, and some meats. Yep. Cheese and meat. Couple olives in there. That's why I always do good on the keto diet because, you know, I can cheese my meat.

There you go. Cheese your way. Yes. Cheese your way thin. Yeah. So good. That's today. And then today is also get to know your customers day. Every third Friday of January, hashtag get to know your customers day. Yes. Yes.

Get to know them. Yeah. And then. Get to know your customers. Hey. Do it. If you don't know them, hey, this is the year. Let me tell you this.

All right. A little side venture here. This is important. Okay. They say there's going to be a recession. I think it's going to be mild. I do think we'll have some of it. So look, the best growth in a recession is keeping your existing customers. You know, it's all about grow, grow, grow, grow, grow. The best business advice you

can have is strategies and relationships with your current customers. Because when you take care of your current customers, they refer more people. They buy with you, buy more. They take care of you. You take care of them. It's symbiotic. And so you should be, you want a strategy for recession proof. It's called take care of your customers, acknowledge them, make them feel better. And it will all add her up. It's one thing when we're in this growth mode where it's tons of money in the market, everybody's buying stuff. It was an inflated false market the last couple of years that's not reality. But what is reality is when you take care of your customers, they take care of you. And if you want a growth strategy in the recession, there it is. So Friday, get to today, get to know your customers.

Focus on those relationships. Start today and every day. And tomorrow, Saturday, is National today. Get to know your customers. Focus on those relationships. Start today and every day. And tomorrow, Saturday, is National Hugging Day. You know, I expect a big hug when I see you on Saturday night, Christina. Perfect. Right before your show. I'm like, I'm going to, you know, go. What do they say?

Break a leg? Yes, break a leg. You're not going to get luck off the co-op. Before you go on. I'll announce to everybody. I'll be like, today is National Hugging Day. I'll kick off my set. Nick, you can even give me a hug on Saturday if I see you.

Bless. Here we go. Then Sunday we have the Chinese New Year. So if you're screwing up your resolutions, kick it off with Chinese New Year. Yeah. Or Sunday. The beginning of this year didn't go so well,

so I'm going to just start to do it. What is this year, this Chinese year? Last year was the year of the tiger. The year 2020. What is it? You got to know what it is. The rabbit. The rabbit.

Rabbit. Hmm. Nice. The Fomp Rabbit Trail. Aha. Aha. Year of Social Isle. Nice tie.

Love to see it. I knew it. I knew it was going to happen. And then it's National Pie Day. I'm going to throw a fucking pie right in your face. Please don't do that. I don't know. Sorry.

It would be Monday, so I could do it. I'm not going to work. Cake or pie? Cake. I'm a cake person. Yeah. I do love some pie. I don't discriminate against desserts.

No, I'm not. Nicole makes a lemon pie that's super good with a graham cracker crust. There you go. That, I'll sign that up for that all day, every day. You know. But other than that, give me some cake. Heard.

Same, same. But January 23rd, National Pie Day. Pie Day. Yeah. January 24th, National Compliment Day. Nice. Sweet. Isn't that lovely?

Pop that in slack. I can't wait to compliment you on the 24th. Thank you. I look forward to it. We count down the days, man. Counting down the days. Only fours your days away. And that's all we got for our social media holidays this week, folks.

On to some social media news. This is my favorite part of the show. Google's Clock app now lets you record your own alarm sound. They've updated the Clock app for Androids to allow users to record a voice clip and set that as an alarm tone. I love that. Yeah. I don't know where this is going to go with it. As a prank?

Yes. So you can, yeah, if you get hacked into someone's alarm. Right. Like, wake up! Or whatever motivates you, if being yelled at in the morning motivates you, yourself yelling at yourself. Nick, I'm going to record like a special one just for you. Like, thank you.

But it's not going to be on time. It's going to be an offered time. So it'll be like 30 minutes after. It's supposed to be somewhere. If you get so it'll be like 30 minutes after. It's supposed to be somewhere. If you get snoozed, you're a flagger. No snooze. I wonder how long it'll take before Apple gets on board with this. Where's this option?

I don't know. Speaking of Apple, so not to eat into Google's news, but I did see this. It just came out today. Apple has launched a new HomePod with breakthrough sound and intelligence. Ooh, I would love an Apple HomePod. You know, and I guess here's what I'll say. They have not

quite caught up with Alexa on, you know, and as far as the questions and stuff, like, Alexa's like the last, Clayton, my my oldest we have like this routine when he goes to bed now he's 13 and so you know we've we've gone away from me singing songs to him dash i still sing to every night he's six um he will not go to bed unless i sing to him so

but clayton no longer wants to hear me sing so So, Clayton, though, we ask Alexa, because he has his little alarm clock as Alexa, and we ask Alexa to tell us a couple jokes. Yeah. She tells us some jokes. She won't tell dirty jokes, so, you know, that's good. She's 13. We don't need to cloud his mind.

No, not yet. But, and then she also sings songs. Very random. You need to ask Alexa to sing her, sing you a song. Sometimes she raps. She does like, like country yodels. Like, it's pretty good. Oh my God. She sings way better than I do. I don't want to do

that. So, uh, anyway, I love these smart functionalities and, but Apple hasn't caught up, even though it sounds like maybe they're trying to with this new sound. But they need to get Siri as smart as Alexa, because Alexa's kind of kicking Siri's ass a little bit. Just a little bit. Siri does kind of. I'd like to see that, the battle of hate eye.

That's kind of funny. There's a TikTok in there somewhere, like Alexa versus Siri. Yes. Like the women of wrestling, like wrestling, like digital wrestling between Siri and Alexa. That's really funny. I'm going to workshop that.

You got some TikTok. There's the material. Yeah. Oh, yeah. Listen, I'm working on it. Yeah. This is the year that I become an influencer.

I don't know. TikTok launches a talent manager portal so managers can negotiate brand deals for clients. This is great tiktok has updated its creator marketplace to now invite talent managers to oversee execute and analyze the brand opportunities and campaigns being presented to their clients it's just kind

of streamlined this is super smart yeah uh most influencers the large ones especially or brands like have these kind of things and let me just just tell you, I'm verified on TikTok, and it's a fucking mess on there. Yeah. And it's, as far as keeping up with stuff, like I had like personally like 12 or 13 companies had reached out to me for like these things. It's so convoluted how it's kind of in the app

and like in mixed with messages. It feels sketchy. I miss it. I do not get, back to, I had this rant, you know, when we talked about Instagram versus TikTok, like I get the popularity, I get on TikTok and I get sucked into the vortex. But the messaging and growth and taking, man, it is just wonky. Well, like the notifications section is so confusing and like, it doesn't make any sense. No. And so this hopefully allows someone that's managing you to kind of get the notifications in a clean aspect so you can take advantage of them and manage it.

And, you know, so many people have agencies and partners and coaches and things that do these things for you. So it makes a lot of sense. It's smart for them as long as they make the messaging and the communication easy for the talent manager talent manager. Makes a lot of sense. Good stuff. And on to our marketing news. L'Oreal, the cosmetic company, hands over the creative reins to influencers over 40. Instagram can often feel like a carefully curated carousel of stylish staged candids. Travel reels set to high octane music and memes. Millennials or Gen Zers, which account for two thirds of the apps, one to two billion users are usually the culprits. With influencer spend set to reach, wait for it, $32.5 billion. And the majority of these budgets still going to Instagram.

Brands are capitalizing on older influencers. Hey, it makes a lot of sense. Yeah. Newest version of spokesperson marketing. And look, L'Oreal is an older brand. A lot of older women use the products. Even men, I still actually use some L'Oreal face lotion. Yeah. That's pretty good. And so look, show your demographic using the product. And influencers are all ages now. Yeah. Like it's not, it's not a 21 year old game anymore. Like it's micro influencers are huge,

you know, and so it's super smart. And L'Oreal is owned by Lancome. Yep. Fun fact. Yeah. So that's why their product tends to be a little bit better because it is owned by a luxury brand.

Very. The more you know. So, look, folks, if you're in business and you're selling products, especially, I mean, B2C and B2B can work. It absolutely works with influencers. But B2C, it's a no-brainer. You need to leverage these accounts. That's where attention is.

Like, people are listening to my, I mean, we've got to start this, this video program, by the way, I need, I, we need to start it. Like I said, if you got mossed or like, like on football or whatever, you got influenced. Yeah. Like it's literally, I say to my, I walk in and there's a package there and it's like, okay, it's the opposite. And it's like the most, you got it.

Right. Right. So they get Stanley, one of those like Stanley cups or something. Yeah. Oh yeah. So it works and smart by L'Oreal. And we're going back to our canned cocktails.

Yes. Booze-free mocktails. Back at it. Molson Coors debuts its first canned mocktail for moderation-minded drinkers. Molson Coors created Roxy, a line of alcohol-free cocktails

in response to consumer demand for booze-free drinks. That's what we already said. Another brand. The drinks are made with experience. I was the original mixologist, I'm telling you. So you're the experienced mixologist behind this? Mask.

Mask. Gee, I was like so fast with that thing, too. But I'd never remember. And you know what? Every recipe was unique because I couldn't remember which ones I did. Another issue. Didn't know how many seconds. So it was truly, you know,? Every recipe was unique because I couldn't remember which ones I did. Another issue. Didn't know how many seconds. So it was truly, you know, a custom mocktail.

Mm, memory. But, okay, it's obvious. But you know what's funny? When I listen to booze-free drinks, isn't that just everything else? Right. Right. That's not booze? If it was not booze?

Cran apple. Cran apple. Booze-free. That's a mocktail, right? Booze free. What defines these things? Like, I'm just going to go mix, like, you know, some random shit at the gas station. I'm going to walk in with my Diet Coke.

Look at that. Booze free. Station mocktails. There's the check time for it. Yeah. Here we go. See, I'm telling you. And you can also get to the drink machine at the mocktails.

A little pump of gasoline in there. Yeah. Yeah. Here we go. See, telling you. And you could also get to the drink machine at the mocktails. Mm-hmm. Mm-hmm. A little pump of gasoline in there. Yeah. Obviously, huge. Coors is doing it, talking about it. Yeah. So, hey, a lot of money in beverages. Yeah.

I spend a lot. I spend an insane amount of, between my kids and me, the amount of money I spend at convenience stores throughout the week on mocktails. Yeah. If you will. And energy tails. Yeah. Is a lot.

Same. I'm a sparkling water girl. This next one is very fun. Willie Nelson joins Snoop Dogg and Martha Stewart in hawking multipurpose Bic lighters. Bic has added country music icon Willie Nelson to their talent lineup, which already includes Snoop Dogg and Martha Stewart. The purpose of this is to drive home the point that their lighters are good for more than just fireplaces and fondue pots. They're also good for weed. Go figure. Right. Okay. It's very funny. Just think about this, these names, Willie Nelson, Snoop Dogg, Martha Stewart. Just think about the

polarity of those three people. Yeah. Like how opposite in theory they all are, but they're all united by their love for weed. Lighters. I think. Lighters. Does Martha come out and say she smokes weed? Or does she just act like she's into it?

I think she just acts. She's just a really good marketer. Well, and I think the double is like, you know, Martha Stewart uses the lighters for candles and for home things, and then Snoop Dogg uses it for weed. You come out with a lot of edibles. I mean, there's an... A recipe book? Yeah.

Oh my God. I mean, how good would that sell? Martha, I would... The Martha freaking, you know... We gotta go to the title and then pitch it to her. Yeah, I know. Martha makes... Yeah, we'll think of that one. But she needs to come out with that.

Even if she doesn't do it, she should start making recipes because she obviously is not afraid to hawk it for a dollar. So that would be a billion dollar moneymaker for her. Yeah, agreed. If she really like, because she's obviously an amazing cook

and recipe, like brilliant. So she actually really started like making stuff and experimenting. And then you're creating a series around her

experimenting and creating the book. With Snoop Dogg? Get out. Yeah. With special guests that come on to taste test

the stuff. Look, I'm creating ideas for you, Martha. Call me. Let out of town. With special guests that come on to taste test the stuff. Look, I'm creating ideas for you, Martha. Martha. Call me. Let's do this. Let us know. Yes. Finally today, official merchandise sponsor of the Radcast, Branded Bills.

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a few people and they're kind of like I love them. Can I get another one? They're very warm. Yes. Very warm. Very fashionable for a hoodie. Yeah. You know. And they've got those patches on there. They've got custom patches. Three dimensional. Looking good. Radcast 20. Plug in that code. Get 20% off your entire order. Tell good. Radcast20. Plug in that code.

Get 20% off your entire order. Tell them the Radcast sent you. Go to our website. Click on sponsors. Click on Branded Bills. Just click that button. It immediately puts 20% off in your shopping cart. Brandedbills.com, the official merchandise sponsor of the Radcast.

Go tell them the Radcast sent you and you'll be happy because it's the best hat in the country. I think that's all for today. Yeah. If you're in Greenville, come see my show on Saturday. Social House. SocialHouse.Club. 8 o'clock. Members Lounge here in downtown Greenville. A detour from

your normal space is what I'd say. You can co-work here for sure but it's much more than that. We've got what I'd call both a work area and a lounge area. The bar is getting finished up. We've got seven screens for, hey, playoff games, everything else that's going on. Super Bowl party.

Super Bowl party coming up for sure, so give it a shout. Give us a nod over at Social House. You can find it at Social House. GVL is the Instagram handle. Give it a follow or you can House. You can find it at Social House. GVL is the Instagram handle. Give it a follow or you can follow along if you're in the area. Or, hey, if you're just looking for a good business idea or you want to talk franchise, hit me up. We'll talk

about that. I think that's all I got. Sounds good. That's all I got. For Christina Yossi, producer Dick Weber, I'm Ryan Alford. We'll see you next time on The Radcast. To listen or watch full episodes, visit us on the web

at theradcast.com or follow us on social media at our Instagram account the.rad.cast or at Ryan Alford. Stay radical.