Right About Now with Ryan Alford - The Week of January 27, 2023 Marketing and Business News: ChatGPT by OpenAI
Episode Date: January 27, 2023It's time to get trend savvy with The Radcast! Join Ryan Alford, Christina Yasi and Nick Weaver as they unveil the hippest trends in business and marketing. Their must-hear podcast will keep you at th...e top of your game - don't miss out on these cool cats' special insights into all that is trending right now!Small talkFootball game the past weekend (01:30)Mayonnaise Hellman Dukes (02:00)ChatGPT - AI for content write ups, blogs, and social media captions (03:30)RadnewsLast week - Julian Walder, The Growth God (08:30)Next week - Biggest Badass Businesses - Howie P, Bruce Buffer, Sawyer Hemsley, Kyle Creek (10:00)SponsorsVAYCAY - best 3rd party lab tested CBD in the country https://takeavaycay.com/ (10:30)Disposables - Delta 8 & THCDelta 8 gummiesSocial Media HolidaysJanuary 28: Data Privacy Day #PrivacyAware (14:15)January 29: National Puzzle Holiday (15:45)January 30: National Croissant Day #CroissantDay (17:10)January 31: National Hot Chocolate Day (17:50)Social Media NewsInstagram Chief Says Photos Will Get More Focus on the App in 2023 (18:10)https://www.socialmediatoday.com/news/Instagram-Chief-Says-Photos-Will-Get-More-Focus-in-2023/640988/Samsung Is Already Using AI to Automate Social Marketing Ads (19:20)https://www.adweek.com/brand-marketing/samsung-ai-marketing-messages-europe-cmo-benjamin-braun/Marketers Welcome TikTok’s Transparency Play, Despite Political Tensions (21:10)https://www.adweek.com/social-marketing/marketers-welcome-tiktoks-transparency-play-despite-political-tensions/YouTube unveils new program that enables students to earn college credits (23:35)https://techcrunch.com/2023/01/24/youtube-program-enables-students-earn-college-credits/Marketing NewsM&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand (25:30)https://www.marketingdive.com/news/mms-spokecandies-indefinite-pause-polarizing-rebrand-maya-rudolph/640945/SponsorBranded Bills: Beanies and a holiday gift guideCoupon: RADCAST20 = 20% off on the entire purchasewww.brandedbills.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Transcript
Discussion (0)
I said hallelujah to the 16th oil phoenix, you're getting down on your knees, said it's
time for you to get down, cause I don't know what you need now.
You're listening to The Radcast, a top 25 worldwide business podcast.
If it's radical, we cover it.
Here's your host, Ryan Alford.
Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, January 27th, 2023.
I'm joined by my co-host, Christina Yossi. Hello, hello.
Nicks on the ones and twos as always.
Hello, how's everybody doing?
Yeah, pulling no punches.
Delivering all the production
goodness that there is.
How can I make
production sound sexy?
Intro. I feel like it's pretty easy
to make production sound sexy.
Sprucing up
things. Adding textures and layers.
There you go.
Sounds like what I asked for when I got my hair cut, but okay.
Yeah.
Like when I got a masseuse.
Can you give some texture to that?
Rub in.
Layer.
Welcome, welcome.
How is everyone?
Good.
Everyone good?
Can't believe that it's almost, we're almost on January.
We're almost there.
We're almost to the Super Bowl.
Truly.
Exciting stuff.
Watched some football this past weekend.
The old Eagles beat the crap out of the Giants.
Yes, they did.
Yeah.
Yes, they did.
Not much of a game.
Old Trevor Lawrence, my boy from Clemson, hung in there a little bit with Patrick Mahomes
in Kansas City.
Yeah.
Another year coming.
We'll see.
Needs a little more help around him, I think. Yeah. A little young. Yeah. Another year coming. We'll see. Needs a little more help around them, I think.
Yeah.
A little young.
Yeah.
Still a rookie.
The Dallas Cowboys do what they do, which is get hyped up and lose in the playoffs.
The Dallas Cowboys story.
Yes.
Yes.
But I don't get into the NFL that much, but playoffs, I feel, I feel football slipping away because I don't watch other sports as often.
Sure.
Like, I'll get into basketball, like NBA tournament, like summertime.
But football is kind of like the sport, you know, college football especially.
So now when it starts dwindling away, I'm like, okay, there's a game on.
It's like one of the last games.
You feel the loss.
Three games left, you know, like true American football lover, you's a game on. It's like one of the last games. You feel the loss. Three games left.
True American football lover, I guess. There you go. All
American. I know. That's another reason
to drink a beer and have
a sub sandwich or something. There you go. I do love
a good sub sandwich. I had a good
sub sandwich this past weekend. Did you make it
or did you buy it? Jersey Mike's, man.
This part of the podcast brought to
you by... Mayonnaise Mike's, man. This part of the podcast brought to you by...
Mayonnaise.
Hellman's.
Duke's.
Yes.
So this has been the news a lot.
I wanted to tee this up.
The old OpenAI
ChatGPT. ChatGPT. Have you used
it yet? I have used it.
I literally wrote
write a write a social media post or blog post or something about Instagram engagement.
Just give him a layup. I gave old GPT boy a layup. He nailed it.
I mean, it was pretty much what topically people are saying you should do.
And very conversationally written.
I mean, I could have copied and pasted and put it in a post and called it done.
So I did that.
I threw a couple curveballs at them or her.
She might be a girl robot for all I know.
I don't want to be –
A robot.
Have heard them, us, we.
Whatever the pronoun is, I wanted to get it right.
I don't want to get canceled by the robots.
True.
True.
Those things might really get us. I tried to use it and it was like the site was overloaded.
Like it wouldn't even let me get on.
Yeah.
That's what happens when it's free.
We'll see how long it lasts.
They've got a paid version now.
Look, it's going to change.
A lot.
Knowledge is no longer a differentiator.
Mm-hmm.
Because knowledge doesn't necessarily take intellect.
They have a good memory.
But you don't have to be intellectual necessarily to have knowledge.
Yeah.
Like you know things.
And what this is going to do is it's totally democratized, like, knowledge in a way.
And Google's done that a lot.
Right, right.
Let's be honest.
But when this can write for you and you can set up automations and things for emails and all that,
just pure knowledge alone is no longer going to differentiate.
That's why, you know, it's going to kill some jobs because just knowing shit isn't going to make you different.
Right.
Having intellect and applying it in capitalistic ways is going to make you stand out.
But again, it's those things that you can't teach.
Yeah.
That are going to dictate success.
And being smart and being like, okay, how can I navigate around these things?
Being smart and being like, okay, how can I navigate around these things?
Because if you keep throwing the same spaghetti up on the wall that you were before with stuff like this.
It's not going to stick anymore.
And I'll say this.
It isn't mainstream mainstream yet.
But I'm still – being a CEO of a company, I get 400 sales emails a week from different people selling some software, selling some accounting things, selling something.
And it's never-ending, but it's clear that they aren't even paying attention because some of it is like copywriters offering to write copy for me. And they send a sample, and I'm like, this is no better than ChatGPT just did.
Like, your job might already be gone, buddy.
Right.
And then the emails themselves aren't even as good as some of the examples I've seen from them.
Like, you know, come on.
Yeah.
Like, how about you send me a personal video?
Because a robot can't do that.
Right.
Try to kind of tap into the human side of it.
Yeah.
Send me a YouTube video of you talking to me.
Make a TikTok.
Yeah, and you went and looked at my social media,
and you knew exactly, like, because I live my life practically on social.
Yeah.
You could go, oh, your boys, they had a good game last night.
It might seem creepy, but it wouldn't to me.
I'd be like, okay, you're paying the fucking attention.
Yeah, yeah, yeah.
You know?
Because you know you're putting it out there.
Personalization as human to human and differentiated ways is going to make you stand out.
But it's still going to take some true wisdom and intellect, I think, to advance.
Some discernment.
And you can learn that.
I mean, obviously, I have my own handicaps, hopefully non-mental.
I have my own handicaps, hopefully non-mental, but if you have certain do a lot of tasks in an automated format that previously took your knowledge to implement.
When that goes away, you better figure out something else to do.
And so skilled trades are going to be equally more important because until the robots are doing plumbing and welding and other things,
and they are doing factories on large scale,
but skilled trades are going to make more money.
There's going to be this gap, weird gap.
This person with three degrees is going to suddenly have no job.
You're going to have the high end and you're going to have the skilled trades end that
are closer together than that middle used to be to the high end.
Yeah, the pendulum is definitely swinging the other way.
And I don't think anybody needs to jump off a building or anything.
Please don't jump off a building.
No, we're not promoting that.
Figuratively speaking, not literally.
But you need to be paying attention because this is going to change the game.
And if nothing else, for teachers and students that are cheating, writing their papers.
I was talking to Cole about that last night.
Think about once they get Neuralink, where the knowledge is directly accessible
in your brain.
Yeah.
I can scare everybody
today, Nick. I scared enough right there.
Unsubscribe.
When will it happen?
No, it's coming.
But it's fun to play around with
in all seriousness.
Helps with some captions, for sure.
We had a good rad week.
Yes, yes.
Rad week, if you will.
The Growth God, Julian Walter.
I mean, if you can call yourself the Growth God,
I mean, one, it's pretty ballsy,
but two, when you back it up,
you write software that's pretty fucking cool
and does a lot of shit.
Right, money where your mouth is.
I listened to this. I've obviously listened to every episode because I interview them. Back it up. You write software that's pretty fucking cool and does a lot of shit. Right. Money where your mouth is.
I listen to this.
I've obviously listened to every episode because I interview them.
And then I usually listen to them one additional time.
But I listened to this one edited actually this morning on the treadmill.
And there's a lot of knowledge here, folks. If you want to grow on Instagram, if you want to understand how the algorithm works, what it takes to kind of get ahead, the things that have worked in the past,
the things that work now, this is a tight 15-minute episode that you do not want to miss.
I'd go check it out. It's on all the platforms. Wherever you're listening to this, go back one
and listen to the growth guy, Julian Waller, talking about growth hacking, and not in the criminal sense, but in the life hack sense.
You know, we all like life hacks, things that shortcut things.
Right.
How do you get to the end goal faster?
And tons of knowledge on how to grow on Instagram in 2023.
Go check that out next week.
I mean, does it get any better than this?
Biggest badasses in business.
B-B-B.
The triple B.
Oh, Howie P., Bruce Buffer, Sawyer Hemsley, Kyle Creek,
some of the big badasses we've had on the show.
We've summarized it down to some of the bad ass knowledge that they brought.
And this is a fun episode.
You need to check it out.
And really, again, we're condensing this down to
knowledge, folks. Knowledge and insight and intellect that will actually help you grow your
business. So you need to check that out next week, Tuesday. Tuesday, wherever you get your podcasts.
Wherever you do hear this right now. Just listen to it again next week.
So listen, I consider myself a fairly classy individual
and I definitely, excuse
you, I'm going to pretend that that cough is
not pointed.
And I definitely have
been a victim
of the stigma of
Delta 8 and CBD and THC.
I mean, you know, homeschooled Bob Jones
had a stigma. And then
they found us.
And even their branding, which says a classy high is something I can get behind.
And they've got sleep aids.
It is third party lab tested, which that's a great thing to say.
But that means that they're not faking any numbers like this is the real stuff.
It's not, you know, anything sketchy from gas station, sketchy dispensary.
Or you have no idea how much ingredients are in there.
Like, hey, yeah, there might be 40 millicrons of that or there might be 400.
Right.
And the kid behind the counter can take it and it would kill you.
But this is very user-friendly.
Love the packaging.
They also have the sleep aid, which we've talked about how melatonin kind of messes with us.
And this has a super lotus of melatonin, predominantly CBD.
Chills you out.
No night terrors on this end.
And it's stepdad approved.
My stepdad came back for more.
He's like, that stuff helped me sleep.
I didn't realize how much it helped me until I didn't take it.
He's like, it really helped me stay asleep longer.
It helped me as well.
I had my solid like 7.4 hours of sleep.
My normal like six and a half was like over an hour more.
So check them out.
TakeAVacay.com.
Chris Hansen, one of the founders, super good guy.
And we say it every week, but it's just important.
I think it's one of the biggest attributes for them and why we're working with them,
which is what Christina mentioned, the lab testing.
And Chris's background is in medical testing.
Pharmaceutical.
They own a lab.
And they have this, they have a third-party lab, so they knew where to go for this stuff.
This is not someone concocting now with, you know, none of the regulations,
throwing ingredients in a bottle, and you're hoping what you're getting.
You can trust you're getting the best ingredients at the right doses to give you what you're looking for,
which is a pleasant experience and not one of those yellow pills at the gas station, the yellow jackets.
It is.
Do not take one of those, by the way.
Right, right, right.
Please don't take one of those.
Energy or hives.
I'm not sure which one it gives you.
Energy hives.
Hives.
This is not that.
No, this is not so high.
All seriousness, give them some love.
Vacay.
Take a vacay.com.
Official CBD sponsor of the Radcast.
And I do.
I am rocking the hat.
Rep that brand.
I'm repping the hat today along with the Radcast from our boys at Branded Bill and girls, guys at BrandedBills.com.
Go ahead and get them some love.
I'm sitting here with all my merch on.
I'm like rocking merch city here today.
It's a cold, blistery day in Greenville.
It is.
Very damp outside.
It's like 40 degrees and 18 inches in the river that's right behind our building.
Looks like it might swallow us whole, but I think we're going to make it.
The only reason we're going to make it is because I can get out of here in this sweatshirt.
There you go.
Pop that hood up.
Pop the hood up.
I did have the hood up coming in.
Raining a bit.
Hoodies, beanies, all the merch you want.
Custom orders or they've got a great design team.
Go check them out at BrandedBills, BrandedBills.com, official merch sponsor of the Radcast.
Got some social media holidays.
We do.
Tomorrow is Data Privacy Day.
Hashtag privacy aware.
Look, I actually posted this week.
Good timing by the content team.
I posted something about this.
We're moving, you know.
It was like, ooh, we've got digital.
Okay, we've got digital.
We do all these things.
Wait a second.
All our shit's out there.
All our information.
People are becoming a lot more aware of this.
It's important.
And I say this.
Like, a lot of these apps are free.
But nothing's really, there's no such thing as a free lunch.
Nope.
At least that's what my dad told me.
And literally, you're giving away all that information.
And you've just got to be willing.
Look, I do it because I know what I'm giving away.
And until someone swipes my credit card and I don't know it, I'm okay with it.
In all seriousness.
But I don't put my credit card out there.
I'm just saying the content you put out there, your information, your email, your phone number,
you're giving that away when you use these free apps.
And so just know it.
But it's good to be aware.
And I think you need to be aware of how your data could be used. Yeah. So on Data Privacy Day,
change your passwords.
On a cold winter Saturday,
which is, I believe,
that Saturday, the 28th.
It is.
You have nothing better to do
but read all the privacy agreements
for all the apps you use.
Don't just hit.
I agree to terms and conditions.
Yeah.
Here's a gun so you can blow your brains out.
You'll thank me for it.
That's a joke.
Right.
I'm sure I'll get canceled
for one million things today.
And it's a good line
from actually Fletch.
Go watch Fletch
with Chevy Chase.
It's a wonderful line.
Oh, yeah.
Old one.
Sunday is National Puzzle Day.
You know,
this is a nostalgia for me.
My grandmother and I,
when I was a little boy,
used to put together
5,000 piece puzzles.
My dad and I
used to do puzzles.
Literally,
on a Saturday or Sunday when my parents were dropping me off while they wanted to go get away, like what we do with our kids now.
Right, right.
You get it.
My grandmother and I, though, in all seriousness, we would put three or four puzzles.
We were badasses in puzzles.
I love it.
Not just business, but in puzzles.
There you go. It was fond memories.
That and playing Skipbo. It's a good Southern game. What is it business, but in puzzles. There you go. But it was fond memories. Like that and playing Skipbo.
It's a good southern game.
What is it?
Skipbo and puzzles.
Okay.
That's what happened at Grandma Jo's house.
There you go.
Not playing with Skipbo, but puzzles I can get behind.
But puzzles are fun, man.
I love puzzles.
It makes you think a little bit.
I don't know.
Makes you think, but also kind of like shuts everything else off.
Like it's very zen.
Because you have to focus on the pieces,
and so you aren't thinking about all your other problems.
I didn't have many when I was nine, but you know.
Listen, you take a puff of one of the disposables,
and then you do a puzzle?
I think I will.
Did we just crack the code?
I'm going to take a vacay gummy and do some puzzles.
There you go.
The dream.
We do have some games here at Social House.
We do.
Be fun.
So if you want to get your game on, come down here.
Hang out with us.
Yeah.
And then January 30th is National Croissant Day.
I think I could live on croissants if I could.
I like a good croissant.
Oh, my God.
You know, I didn't realize how good croissants were because I kind of grew up eating like
English muffins.
Totally.
Which are good, but they're not as good anymore once you've had a croissant.
No, and like a real one.
Not the like Pillsbury Crescents, not the ones at Costco.
Yeah, no.
Go to a bakery.
Yeah.
It's like pure butter, I think, isn't it?
Oh, it is.
It is.
Like butter on butter on layers.
Just laminated dough over and over again.
Man.
I'm here for it.
Nick, could you put an order in for some croissants?
Oh, yeah.
We can get some tomorrow.
We'll put one in right now.
From the SC Bake Room.
And then January 31st, ending the first month of 2023 with National Hot Chocolate Day.
Oh, good.
Lovely.
Yes, it's that time of year for some hot cocoa.
Indeed, indeed.
Hot chocolate, Swiss Miss Day.
They need to have their shit out there.
Yeah, they do.
There you go.
We got some social media news.
This is a good one for a lot of people.
The Instagram chief says photos will get more focus on the app in 2023.
I think that we listened to the Kardashians on this one.
Good news for Instagram purists.
I think that and you have to look, lean into your differences.
Yeah.
And TikTok's never going to be about photos. So lean into your differences yeah and tiktok's never going to be about photos so lean into your
differences and i'll say you know there's nothing therapeutic in my feed when it's a photo especially
if it's a good photo yes like the art of good photography needs to be rejuvenated agreed and
i think people appreciate it but it's like all right a good photo stimulating so it, but it's like, all right, a good photo. It's less stimulating. So it's almost like less anxiety-inducing.
It is, but sometimes it can say more.
Yeah.
Because sometimes videos are a lot of hot air or a lot of –
Too much time.
It's time and it's like, I don't know what you're trying to get me to think,
but I feel something when I see a photo.
Yeah.
When it does the right things. Yeah. So here's a rejuvenating photography in 2023 i'll sign up for that one yeah heck yeah
nick you in for that oh i'm definitely in for that yeah i love the photos on instagram makes
a good photographer so oh thank you yeah the you know i was gonna say we're back to our uh
ai news samsung is already using AI to automate social marketing ads.
Yeah.
It's already happening.
Yes.
Forget ChatGPT.
But they mentioned it.
Yes.
One of their lead guys says, describing it as fun,
Ron does believe in the power of AI and its potential for helping marketers.
In fact, he says Samsung saves a lot of money in Europe using AI to build its various digital
banner ads that run across platforms.
It's already happening.
It's already happening.
They're replacing, you know, so if you're a banner ad builder, you need to diversify.
Yep.
Lean into what makes you different.
Lean into what makes you special.
Yeah.
You can be replaced by a robot.
Figure something else out.
It's so funny I started my career
in one of my first gigs
after I did this direct mail stunt
that kind of sucked and then
I was versioning newspaper ads
for Verizon and this is like
in 2000 I'm going to date myself
but
I wish to say I existed because
we literally spent well actually
we made a lot of money because we got paid because there wasn't software.
Sure.
That would change the sizes and keep the dimensions of everything perfect.
Like it would have reduced our agency fees like in half.
Totally.
I'm probably glad it didn't exist back then.
But see, everything evolves.
Yeah.
Because we spent hours like resizing things and keeping things in proportion so it looked right.
Because an inch, a couple inches here and there matter.
Hey-o.
Sorry.
My comedy brain kicks in, and then I have to be like, no, you're working, Christina.
It's different.
Yeah, but those specifics, the specs, important.
Yeah, certain specs are more important than others.
Certain things AI will never replace.
On to our next article.
I'll wake it up.
Marketers welcome TikTok's transparency play despite political tensions.
So we know that if you work for the United States government, you are not allowed to have TikTok on your phone because it breaches insecurity.
But TikTok's attempt to increase transparency and woo Washington lawmakers and
civil society organizations to remain operating in the U.S. has caught the attention of some
marketers. Transparency provides buyer confidence to marketers, said Ashley Karam-Kinsey,
who's the VP of the agency. You know, I think this is good, but here's what I want to know.
You know, I think this is good, but here's what I want to know.
Is the average, let's say, 22-year-old, are they buying or not buying or pausing in their choices on TikTok
based on any of this, in your opinion?
Based on the data?
Yeah.
The lack of privacy?
Part of me wants to think, yes.
And I know that there's this renaissance of expected behavior and goodwill and brands being accountable and all that stuff.
I see that trend.
I see that trend.
But something like this is the average 22-year-old going,
is this eyeliner that this influencer is doing?
Am I thinking about the privacy?
I mean, I don't.
No, I don't disagree with you.
And for me, the article sounds more like, hey, we know this is a problem,
but we know it's a problem.
Isn't that great that we know it's a problem? We're telling you it's a problem?
Yeah.
Like, it doesn't really feel like there's any correction to it.
We call that pandering.
Just a little bit.
Just a little bit.
Panda-ering.
That'd be a good TikTok.
It's like pandas pandering.
I do love a panda.
Back to eyeliner.
I already have some.
We'll see.
I think it's good that they're talking about it.
I hope that it makes a difference.
But just don't fuck up the algorithms and start showing me stuff that's not relevant to me.
Turd.
Turd.
That's the stuff that bothers me.
You know you have to give up your privacy to do it.
But Facebook's got worse about it.
It used to be pretty targeted, but now my feed, as little as I get on Facebook, other than work, it's like, eh, it's not as relevant.
It makes me wonder, what are you pulling information from?
Yeah.
I mean, I like pantyhose, but it doesn't mean I wear them every day.
And it might not be what you're going to buy your wife, but who knows?
The next article I love, YouTube unveils new program that enables students to earn college credits.
They announced today that it's partnering with Arizona State University and educational video company Crash Course
to launch a new program that enables students to earn college credit.
That's amazing. Social's coming for you, college. I'm telling you, universities, this is
supposed to help you right now, but let me tell you, social media is coming for those dollars.
I am successful working at a marketing agency because of YouTube. Because I have a theater degree. I learned none of this in college.
Yeah, exactly. Taught myself everything. So universities need to be very
aware of what's going on. And I think it's great.
I mean, it's like, I can see a scenario
where I'm going to offer my kids like a hundred grand to not go to college and just come work with me.
Like, let's just put some money in your savings account.
And, I mean, don't get me wrong.
I believe in all the – maybe go to social school or something,
like learn the ins and outs of social behavior
because that's probably what taught me more than anything in college.
So if we could find that, maybe that could be a crash course.
Yeah.
Four years and $150,000.
Yeah, just like if it wasn't so expensive, you know, I think that – find that, maybe that could be a crash course. Yeah. Four years and 150 grand.
Yeah.
If it wasn't so expensive, you know, I think that,
and we shifted what the priority of education actually was, right?
And it was to learn for the sake of learning, as opposed to learning for the sake of making money.
You know, that's a conversation, but I think this is great.
And my God, the amount of classes I had where,
like in college where I was just told to watch YouTube videos,
I think this will actually end up benefiting universities as well.
Yes.
I see a world where, I mean, all colleges on YouTube and Facebook, Instagram.
I mean, like literally.
Yeah.
Facebook University, play the music of graduating.
Yeah.
There is probably such a thing, I'm sure.
Yeah.
There's the pomp and circumstance. There it is. After COVID. Our next article is probably such a thing, I'm sure. Yeah. After COVID.
After COVID.
Our next article is a little controversial, which is why I added it.
The M&M's Spokes Candies take an indefinite pause amid polarizing rebrand.
M&M's decision to move away from the Spokes Candies and its marketing represents a major
shift in strategy for the candy brand, which has worked to highlight themes of inclusion
and diversity
since first rebranding its colorful mascots last January.
As part of the shift in strategy, M&M's have tapped actress Maya Rudolph,
who I love, as a new brand spokesperson
who is set to appear in the brand's previously announced Super Bowl spot.
You know, get woke, go broke.
I'm just saying.
I'm not saying it.
No, I believe in diversity and inclusion.
No doubt.
But don't put it in my fucking candy.
Don't make it political.
I don't think it was political.
All they were doing, I mean, they changed shoes.
It wasn't even this big, huge push.
They added a purple candy and then took away the sex appeal.
But why are you making Eminem sexy in the first place?
They should have never even like crossed some of these boundaries.
It's like it didn't just start recently.
It's like they, but it's okay that they're personifying characters,
but it doesn't have to be taken so literally either way.
I think that the stigma of it is ridiculous.
Like the fact that Eminem even had to, I mean, it's fucking candy.
Why are people so
bent out of shape
over a shift in
footwear?
I think they just
don't want to be
told, you know,
because the reality
is 99% of people
don't want this
shit in their
candy and they're
pandering to the
1%.
That's what I think.
I think it's a bunch
of conservatives
getting too offended
over it.
I don't know. I fall right in the middle and I'm
fucking thinking it's stupid.
I voted both sides
of the aisle and I think it's stupid as shit.
I think having a sexy M&M
is stupid as shit. But again, like I said,
controversial. That's what we've got to do.
No, I just think
it's candy.
I'm not saying I agree that it should have been sexy
i'm just saying it just doesn't need to be politicized i don't disagree with that and i
think that it's the other side that made it political but again just my opinion i don't know
you know we ever everyone could be offended if they choose to be well bottom line they're not
canceled everyone's going to keep eating M&Ms.
I know I certainly will.
Yeah, I mean, I've kind of cut back as part of my, you know.
2023 resolutions.
Yeah, well, my 80 brand that goes woke resolutions.
No, I'm kidding.
It's more that I just don't want to eat chocolate right now.
While I'm getting into my bathing suit wear, those damn M&Ms, especially those green ones, man.
Caused you to stumble.
I know.
She was like turning my head as I went by the candy aisle.
Well, that's why they put her in flats.
Yes.
Now I'm not turned on anymore, so I'm not going to eat her.
There's something there.
I know.
All right.
M&Ms galore.
Keep politics out of marketing.
It helped me not to think about it.
One way or the other.
Oh, any final words?
No, not today.
Who's everybody wanting to win the Super Bowl?
We've got four teams left.
Eagles, Chiefs, Cincinnati, and San Francisco.
Does anyone care about any of those four teams?
I think I'm pumped for San Francisco.
It'd be a good story with old Brock Purdy, third-string quarterback.
I think they're going to meet their match with the Eagles this week.
No, I do too.
But, you know, they're all kind of – Eagles are definitely fresh to a degree
with a lot of new players.
And old Jalen Hurst is a great story.
But we'll see.
Once the Jags get knocked out, I'm kind of like ambivalent a little bit.
Sure.
Cincinnati looked pretty damn good against Buffalo, though.
Good grief.
That's true.
Old Joe Cool, Joe Burrow.
I mean, he kicked Clemson's ass, and he's hadn't looked back since.
Like in that game.
LSU was so good in that national championship.
That's right.
And he's just been on a high ride ever since.
How the hell did freaking Ohio State not play him?
Did he really blossom that late?
He's probably like the first or second best quarterback now.
I don't know.
That's crazy.
Interesting ride.
Wow, that shakes out.
Football season's going away.
Oh, no. But it'll be back. I know. Wow, that shakes out. Football season's going away. Oh, no.
But it'll be back.
I know.
It always comes back around.
I guess that's all we got.
You know where to find us?
We're at theradcast.com.
Search for all the highlight clips.
Search for M&Ms.
Sexy green ones.
Anything you want.
Sneakers.
Flats.
Delta 8.
Yes.
Disposables.
Shout out to Vacay. cbd sponsor love those guys
christina yossi nick weaver i'm ryan alford we'll see you next time on the radcast
to listen or watch full episodes visit us on the web at the radcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford.
Stay radical.