Right About Now with Ryan Alford - The Week of July 28, 2023 Marketing and Business News: Twitter Has Officially Changed Its Logo to ‘X’

Starting point is 00:00:00 I said hallelujah to the 16th, you're getting down on your knees at a time for you to get me now. You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, July 28th, 2023. Our weekly marketing and business news of the week on your number one business and marketing Apple podcast in the U.S.

Starting point is 00:00:47 My good friend Chris Hansen is joining us today. What's up, Chris? Happy Friday. How are we doing? We're good. We hit number one on the charts, my friend, last weekend, and we are the number one marketing and business show on Apple. Thank you very much. That's badass. Yeah. Hats off to you, sir. Hey, it's all

Starting point is 00:01:07 a team effort. I can't do it without everybody else. I'm lucky enough to show up and blab about something. No. People must be digging. Over 700,000 downloads in July.

Starting point is 00:01:23 It's hard to believe. It's a big number. It's a big number it's a lot of people a lot of people getting educated we appreciate you wherever however whenever you're listening you could be listening in the year 2025 and you'd be listening about the news from this week but you don't know you never know but we appreciate you wherever you. And you can't just kick off any episode without a little Twitter and Elon Musk discussion. They've officially changed to the X logo. Even though it sounds like old Facebook might have the trademark on X or something. Zuckerberg came out and said that. I don't know if there's truth to that.

Starting point is 00:02:01 Did he really? I don't know yet. He said he had some kind of trademark on it. I thought he was just trolling them. Who knows? Those guys need to truly fight it out UFC style. Yes, I'm looking forward to that. They've changed its iconic bird logo to X after Elon Musk announced the change over the weekend.

Starting point is 00:02:16 The change is already live on the website. And X.com now redirects to Twitter.com. X.com. It's badass, though. Only X.com now redirects to Twitter.com. X.com. It's badass, though, owning X.com. Yeah. I wonder what that domain name costs. Yeah. Hopefully he bought it originally.

Starting point is 00:02:33 I bought it for $12.99 in 2002. Yeah. I want to own XYZ.com. That would be a good one. Examine your zipper. It's definitely taken. Yes, it definitely is the social network might not stop at just replacing the logo musk hinted that people should refer to tweets as x's that's odd that's a big ask i know it's we're gonna suddenly call google t i. I'm going to go T something.

Starting point is 00:03:07 Like, no, you're going to Google it. That's hard to get out of the vernacular. Yeah. They will have features centered in audio, video, messaging, payment making, making a global marketplace for ideas, good services, and opportunities. That's according to CEOo linda yaccarino sounds like he's combining a little bit of his old paypal with twitter yeah bring it all together yeah i it's gonna be interesting how it plays out in a way if he kind of gets out of the way and starts doing stupid

Starting point is 00:03:42 shit and i respect the hell out of Elon. Don't ask me. No, you're wrong. He's brilliant. But he's just done a little bit of just like over-the-top shit that's just unnecessary. If he lets his CEO like truly run the company, the rebrand might not be the worst thing that can happen. If he draws a line in the sand, gets out of the way, lets it kind of become its own thing, right i can yeah i can get behind it

Starting point is 00:04:06 there's a lot of equity built in twitter but yeah he's got enough money to rebrand it and enough reach to make it a quick grab but may not be the worst thing if there's becoming a negative association with twitter but you don't but he needs to get out of the way and not poison x before it even gets off the ground so i agree i agree i do think there's a negative taste in people's mouths definitely the last two years look facebook did the transition to metadata yes and people still call it facebook right so it's i'm like okay you do whatever you want to do but people still call it's so funny i'll be talking i'll go on a someone else's podcast and i'm coming on as like the expert stuff and i'm like and i'll catch myself i'll say meta and i'm like facebook i'm like i'm adding my

Starting point is 00:04:59 like unundertoned like asterisk because you people don't give a shit but they do like wearing a polo yeah polo was the brand but you're now it's like a short sleeve but a collared shirt is just it's a polo shirt yeah yeah can i get the button down knit shirt please you mean the polo yeah fuck it's the polo with the collars up here and the buttons. Yeah, you're trying to describe it. You know the social platform that you get on and your parents are on there and you've got a good marketplace and it's a good place to share images of your kids. It's called Meta. What? What are you talking about?

Starting point is 00:05:41 It's Facebook. It's Facebook, damn it. Oh. The weirdest part of the X transition is changing the heart emoji to an X. Yeah. It's like, isn't this something I'm supposed to be liking? Now I'm putting an X. I think we can start a whole meme about this. This feels like meme territory.

Starting point is 00:05:59 I imagine the meme world is pumping with it. I just haven't seen it yet, but I have to imagine there's some good ones out there. Like, instead of, like, insert, like, the stupidest thing ever, and it's, like, what it was, what it is, and then there's an X. Like, everything stupid in the world is memed as X. I don't know. Anyway, you don't want to go there. And I don't want Elon Musk to sell me.

Starting point is 00:06:22 Don't ever do that. But it's going to be interesting if people actually stop calling it twitter yeah facebook would be a good a good marker that it's going to be difficult because how often do you say facebook versus meta i never say meta yeah and the meta versus unless i feel like i'm like hey can, I'm having an issue and it's email someone at Meta. Other than that. At Meta. I don't know. That's even odd, man. It's been a lot of money on these things.

Starting point is 00:06:57 They care about it, but I'm not sure people will unless they make the logo really cool. Like an X-Men. They should have the X-Men promote it. He's got SpaceX, so he's got, there's something with the yes kid's name's x he loves x okay i didn't know that yeah it's like his letter he probably knows something we don't but i'll tell you more to that there's more to skittles too now it's called a mustard flavored skittle coming out now in support of National Mustard Day, which is on August 5th, one short week away, folks. You got to be ready.

Starting point is 00:07:30 You got to get that French's Skittle flavor. Mustard flavor. Are they selling full-on bags, like regular-sized bags of just mustard-flavored Skittles? Let me read you the article here, Chris. Skittles don't generally strive to be this tangy, but in anticipation of National Mustard Day on August 5th, the famous American candy is taking

Starting point is 00:07:50 a risk. French's has partnered with Skittles to give mustard lovers all over the country a new mustard Skittle flavor and a chance to win a free fun-sized packet through these pop-ups and an online sweepstakes while supplies last so you can't

Starting point is 00:08:08 even buy it you got to get it through an online sweepstakes or they have some pop-ups i guess we're giving them away so it tells me they did a limited run because they probably thought it wasn't going to be a real big it's called pr all All these things are. Great marketing technique. When's ketchup coming out? Are they going to do a ketchup flavor? Yeah. Yes. Ketchup flavored Skittles.

Starting point is 00:08:32 The Heinz 57 Skittle. Now that'd be something. I like that. I love it. 57 sauce. Yeah. Better than A1 or Heinz 57? That's a 50-50.

Starting point is 00:08:43 It just depends on my mood. yeah i haven't it's been a while because i like to eat steak that i don't need the steak sauce anymore now but occasionally i'll end up at a steakhouse that's not really a steakhouse you know i'm talking about quincy's i do it used to be ryan's steakhouse here in this house. Not me, but someone else. Ryan's family steakhouse. But nonetheless, back on topic here. Mustard flavored Skittles. This is all PR.

Starting point is 00:09:12 It's mustard. It's mustard day. National mustard day. So how can they get as much attention? It's called borrowed interest. It's in the Ryan Alford expansion of reach and frequency playbook. Borrowed interest. And it's not a bad play.

Starting point is 00:09:27 But I don't know that I'm craving a mustard Skittle. I love mustard, but it's not in a Skittle. You know what's super underrated? Hot mustard sauce from McDonald's. Never had it. That is a really good. That's an extra good sauce. Thinking of mustard.

Starting point is 00:09:44 On National Mustard Day, I might have some chicken nuggets with the hot mustard sauce. Dude, you're selling me on a trip to Mickey D's this afternoon. Oh, yeah. Against my better judgment. So guess what? Guess what, though? If you like hot mustard, if you like where I'm going with this, there's a Dorito now. Hot mustard Doritos.

Starting point is 00:10:03 Doritos is really, is getting on the Oreo train, multiple flavors. It used to be only nacho cheese for, what, 50 years or however long, and then they really, the Cool Ranch really broke the trend, what, like 20 years ago? And then now you get the extra Cool Ranch and spicy nacho, and then the sweet chilies. That purple bag is where it's at. Let me tell you.

Starting point is 00:10:27 That purple bag. That is a guaranteed full bag gone. And don't give me no snack size of that. That's three chips. I need 30 or 40 chips. Yes. Full bag in it on the purple. Those are addictive.

Starting point is 00:10:41 But now they have a hot mustard one. I have some at home and I have not opened yet. Sawyer, our producer, is giving some nods of, yes, I'm going to eat one tonight for sure. So eat your heart out. That's a lucky strike extra on the Radcast. We hadn't even planned to bring up Doritos flavors increasing, but on National Mustard Day, which will be the next episode we record,

Starting point is 00:11:04 so maybe we'll bring this back up. We'll see how this PR play goes. That's all this is, folks. When you have a national day that's part of what your core brand product is, you partner with someone else and you make it more interesting so that you can run articles like this so that more people like the Radcats talk about it. See, it's working. Why didn't we do a mustard-flavored gummy?

Starting point is 00:11:23 We could capitalize on it. I know. We should have. Can we just do Kiwi Day instead and keep it in the fruit bay? We already have those. We don't have to reproduce them. We should look up for vacay all the fruit days, like National Pomegranate Day. What are those out there?

Starting point is 00:11:40 See? We need to get on that. Yeah, we do. All right. Special note to that that speaking of vacay i've been having a little tennis elbow i've been telling everyone about it because i'm a baby and when i have pain i tell people it hurts that's how most men are like i'm like oh that's really hurting honey she's rub some of your stuff on it but you know what, rub some of your stuff on it. You know what? I rubbed some of my stuff on it.

Starting point is 00:12:10 Rolloffthepain.com. Get your vacay roll off. I'm telling you, this is not icy hot. Shack eat your heart out. This stuff actually works. You have the cooling effect, and then it actually has some healing properties. The CBD soaks in. It cured my wrist. It's got to go to work on the tennis elbow, and it will because I rubbed it on right before the show and it's actually not bothering while i'm sitting here and i'm enjoying it so i can make it through without crying we like that yes no tears roll off the pain.com it takes you straight to our landing pages gives you all the benefits all the ingredients of the roll on and the quick and easy order link and guess what? We're about to have free two-day shipping on this product. And it's got a money-back guarantee. You can't do better than that.

Starting point is 00:12:49 Let me tell you. This stuff really works. I don't talk about it unless it works. And it works on me. And every person I've given it to has been like, whoa, holy shit. Like, this is actually cooling on my arms. And then an hour later, like, it doesn't hurt. I'm like, that's what it is

Starting point is 00:13:11 you're like yes it actually does work i know i think you were so skeptical now you're like yeah these products really work i don't know i'm gonna buy them or let me get it home i can't steal it in the grocery store and try it like people do oh you do it you're basically going to hope people do that you do it you know what i'm talking about and so you don't have to do that we're telling you you get your money I'm talking about. And so you don't have to do that. We're telling you, you get your money back guarantee, free two-day shipping, and you get the roll-on that actually works and heals and knocks out the pain so that you can actually do things and not whine about them like me. You can learn about all the products that take a vacay, V-A-Y-C-A-Y,

Starting point is 00:13:43 the only way to spell vacay. If you're watching the video, you can see my hat. This is how you vacay, V-A-Y-C-A-Y, takeavacay.com for all our product lineups. Chris and I are the founders of the company. We're fully transparent on that. And look, we wouldn't talk about it if it didn't work. We stand behind it. And if you're watching the video, you can even see some of the gummy products.

Starting point is 00:14:04 We're just talking about Kiwi. actually have our my favorite product the delta 8 15 milligram low dosage i'm telling you folks there's a big stigma on cannabis that shouldn't be there and we're breaking all the walls down on plant-based wellness at take a vacay.com you can also listen to the vacay podcast our website will be live by the time this goes up. The vacay podcast dot com. All of our episodes will be there. We're already in the sixth episode. We're crushing it over there.

Starting point is 00:14:33 Chris and I are having a great time bringing guests on talking all things wellness. I know you've been enjoying it, Chris. I love it. Got some great people, great information. I know I've had great feedback from all of my inner circle that's been listening. So, yeah, I'm pumped and I'm excited to keep pumping that good info out there for people. Yep. And we appreciate it.

Starting point is 00:14:52 Six episodes in. We're already in the top 200 in wellness podcasts. So keep listening. Tell your friends about it. If you enjoy the Radcast, you'll enjoy that. And we do get into more of the overall business of wellness and bringing you alternative wellness techniques, our opinions. And then, of course, obviously, the experts that we're bringing in are off the chain. We had a DNA expert, Kashif Khan, last week.

Starting point is 00:15:16 Then this week we had our cannabis specialist who's the cannabis mom. We'll just leave it at that. You need to go look up the vacay podcast, V-A-Y--a-y.com and you will find it in all the episodes so check that out speaking of podcasts i hope you say also all this week's episode with jeff dudin the ceo of homefront brands he was on undercover boss and he is a badass franchise i just call him the franchise now he's i just created a moniker. I like that. The franchise. I rolled that.

Starting point is 00:15:47 Yeah, the franchise. I got to come up with a name for you, Chris. I'm going to call Jeff the franchise. That is your specialty. I'm excited what you're going to call me. Everybody's got to have a name. I need a wrestling name. Yes, a wrestling name.

Starting point is 00:16:04 The WWE should hire me to name their wrestlers but jeff dudin was great hope you check that out and then next week matt caesar former cubs world champion from the 2016 team matt is awesome and he's a badass artist let me tell you he's a he might be a better artist than he was a baseball player, and he was a pro baseball player. Amazing artist, doing all kinds of work now. Really great story, really great story about how he helped a Czech girl with a bone marrow transplant in 2010, and how he's gotten really behind that cause, and just education about bone marrow donations and things like that. He's just a great guy, like a down-to-earth, all-American guy. And you'll really enjoy that episode.

Starting point is 00:16:47 It was one of my favorite episodes of the last couple years, just how real it was, like two dudes talking. And we did talk business and the business of baseball and certain other things, so it definitely crossed a lot of lines, pun intended, in that episode. So check it out next week. Matt Caesar, former Cubs. I guess he's always a world series champion they can't take that away from you never next week so it's a social media news in the me too category of the week tiktok is adding support for text posts i know we were waiting with bated breath for this chris i've been waiting for them to roll this out just on the edge of my seat

Starting point is 00:17:30 going i can't wait to the video platform allows me to text some more people i mean is this essentially a spinoff of twitter and threads this is tiktok's add-on yeah i would say with all the things happening with threads to it's a me too. They announced the addition of text posts to its platform as a way to give users more ways to express themselves. The new content option will allow creators to share their stories, poems, lyrics, and other written content in an interactive and dynamic way. I'm thinking about all the poems I'm going to write on there. A little haiku? Haiku.

Starting point is 00:18:11 Haiku. Was that like three, two, three? I forgot what the organization of haikus were. Yes. Tick tock. Tick tock. Don't let my threads stop. Oh, I can go on and on.

Starting point is 00:18:27 I love it. It used to be Twitter. Now it's catty litter. I'm interested to see if this has any effect on their numbers or how this is going to be utilized. But I'm sure people will make use of it. The TikTok loyalists will definitely capitalize on it. Yeah. Somebody will find a way to monetize it in some way or annoyed the hell out

Starting point is 00:18:50 of me with it when I get on there. And I just, I get in the vortex occasionally. I call it the vortex, the Tik TOK rabbit hole vortex, whatever you're going to call it, kind of lost into it. Like it'll pull me in.

Starting point is 00:19:02 Like I open it and I'm like, Oh, 20 minutes later, I'm like, shit, where did that 20 minutes go i'm like i probably swipe through 400 videos to watch one you get in that vortex i've never watched 400 video three seconds of 400 videos like that's 20 minutes probably something like that sucks you in it does suck you in that's why i avoid it i know yeah people are loving that shit though and i get i'm more of a youtube shorts kind of guy that's what sucks me in the most ah my kids love youtube shorts that's something they can actually get into because it doesn't

Starting point is 00:19:35 require them to be like logged in and they can't have like weirdos chasing them i'm old enough to get on there and if if you like YouTube, you can watch the full episodes of both the Radcast and the Vacay podcast. So check those out. We need our numbers to get up on YouTube. So come on, support us. Shameless plugs here on the Radcast. That's what happens when you get Chris and I on the same episode. Yeah.

Starting point is 00:19:59 WhatsApp expands its channels feature for broadcasting to seven more countries. WhatsApp has expanded its channels features to seven additional countries, Egypt, Chile, and several others that did not be named. Channels is a one-way community conversation tool that allows admins to send texts, photos, and videos to followers. Last month, the same feature was made available for Instagram users globally. And earlier this month, WhatsApp launched a standalone app for Wear OS. So do you use WhatsApp? I do. It's usually my family over in Europe and all my international friends are definitely more WhatsApp. All my international friends.

Starting point is 00:20:41 So we have workers, employees internationally that work. And then my friends, I have friends in Europe and Asia and different places. WhatsApp is like the app over there for any type of messaging. I like it. I think it, honestly, I think almost the service is better, if that makes sense. I feel like it sends more consistently yeah service is weak we i think what happens in the u.s is we get in this back and forth between ios and iMessage and if you're someone's on android it's being sent as a text message

Starting point is 00:21:16 oh you go from the blue to the green or whatever you're like shit did they get that i don't know did that went i'm not sure if that went through i hate every time i go up and down my building it goes to green and i'm at the point i'm like i'm not even going to send this because i don't did they get it did they not yeah i don't it would be nice to have standardization and i don't really want to see the differentiation of ims's versus and Andrew because then it just makes me question if it went through I'd rather just be one experience and the ideal yeah and let's come on like with text messaging these days they've made it to where you can iMessage you can edit for a few minutes after you send it or delete it like the first time which is nice but I'll tell you what they could just make it where you could schedule and somebody's going to go,

Starting point is 00:22:05 you can do it in the automation. Yeah, you can do it. It's conflict as hell, but you can't schedule a text message. Sometimes I want to send somebody something, but I don't really want to bug them right at the moment. I just want to get it knocked out. And I know there's no need for this, but they should have it built in. The amount of times I think of something at 11 or 12 at night that I like even just send to you. And I'm like, I know he's asleep or his family.

Starting point is 00:22:27 And I basically write it down. But I'm like, if I could schedule this to send at 7 a.m., it would definitely be. Yes, exactly. So build that into the app. I don't know why they built it. And there are apps you can download and pay for. But it's in a time later not using the base app. But it gets into more issues.

Starting point is 00:22:44 So you can do that. I will say. But how much marketing do you get on this? How many SMS is now are you getting marketed on? So are you getting a lot? Yeah. Seen a pickup? Yeah.

Starting point is 00:22:58 I will say for a marketing statement, they say that 80% of text message marketing messages are read. Like sometimes email, like a higher read rate, 5% or 10%. But on text messages, it's 80%. Oh, definitely. And it's funny because I'm at the point now where I'm actually writing stop, like all these companies. Because now even when you opt in, say you're buying a shirt, 15% off, they make you opt into the text messaging to get the promo code.

Starting point is 00:23:24 And then I just got used to them popping up every day and then now recently i'm like the how about i just wrote that to my mom i wrote stop and she didn't stop you have enough unsubscribed from your mother like i put unsubscribed stop and she still kept sending i'm like mom no i actually actually like i thought i was writing back to one of those that was like the message before i wrote back stop my mom's like why are you stop what son i'm like oh never just ignore that mom i thought you were not you mom i thought you were circuit city or something which i think is out of business i haven't heard that in a long time i miss that place i like circuit city man the red the black circuit city and radio shack both con relics of today best buy made it through though

Starting point is 00:24:18 no somehow circuit city i think either one of those they missed out on the whole podcast wave i feel like all that equipment they sold now is popping. Exactly. All those microphones that were crappy, but you're like, why do I need a microphone in 1988 or 92 or whenever it was. Karaoke, bro. Karaoke, bro. There are some social media holidays. We don't want you to miss July 30th, which is Sunday is international friendship day. Chris, I'm gonna go ahead and wish 30th, which is Sunday, is International Friendship Day.

Starting point is 00:24:46 Chris, I'm going to go ahead and wish you an early International Friendship Day. I wish you the best. And the 31st, Monday, National Avocado Day. You're going to see

Starting point is 00:25:01 some avocados in Mexico commercials like crazy. Go ahead and prepare for it. So coming up. Is there going to be a discount on guac? Yeah. I'll have a little break with some guacamole this weekend in advance of avocado day. And then August 1st,

Starting point is 00:25:16 worldwide web day, also known as internet day. That's next week, folks. I think I'll surf the internet in a celebration of it just hop on the browser for old time's sake type type it in manually yeah we'll get in we'll get on internet explorer just for the hell of it oh my god netscape oh god see how slow any standard website is on Netscape right now.

Starting point is 00:25:46 Is that still even live? It probably is. We should put a, I'm going to get the video editors to be putting like one of those signs. What is the sign like when you're waiting? Like one of the old ones, like the hourglass. Oh, yeah, yeah, yeah. Joel, if you catch this part of the episode, definitely put an hourglass upside down. For sure.

Starting point is 00:26:04 Waiting, waiting. God, remember how long you had to wait like how spoiled we've gotten now versus what it used to be like waiting for a browser to load 10 minutes you kids don't know what it was like a different time a different time yes but now the world is on the web. And the irony is I own a digital marketing agency and I desperately want to drop like digital because now everything's digital. But people inevitably go, are you a digital agency? Do you understand digital? Yeah, we are. We do. If you don't, you probably aren't in business as an agency now. But happy World Wide Web day next week, August 1st.

Starting point is 00:26:47 I thought this was fun. Natural light and Sperry. You ever heard of this pair of Sperry's Sperry boat shoes. Oh yeah. Turning boat shoes into sea ready beer holders. Natural light has struck a partnership with Sperry to upcycle old boat shoes upcycle i've never heard of that you're not recycled and you're upcycling them that's a good marketing term there i it's funny you say that i literally was at a fashion show saturday night and there was a whole

Starting point is 00:27:17 designer doing upcycling taking secondhand clothes making them better new yeah and they like get a whole display on explaining what upcycling was and i was like all right interesting smells like up dog to me yeah you're supposed to say what's up dog smells like what's up upcycle old boat shoes into novelty beer holders. According to a press release dubbed The Bruisey, the product is intended to keep beer cold and upright during boating season. I'd like to see what it looks like.

Starting point is 00:27:58 I'm curious. Like a leather koozie? Yeah, I guess. Consumers, for a limited time. What does it smell bad, though? Like an old shoe putting it to your mouth. I'm going to kill the campaign before it starts. It sounds like what?

Starting point is 00:28:13 They're taking a customer's pair of shoes? I guess it's your shoes, right? But I assume there's some sterilization process, I would hope. I guess. Consumers, for a limited time can comment on natural lights, Instagram for the chance to be one of 165 people chosen to ship off their boat shoes to be reconfigured into the boat friendly drinking accessory. So you send off your own shoes.

Starting point is 00:28:37 Winners will also be offered a 30% discount from Sperry for a pair of shoes. The effort sees both natural light and Sperry bringing an additional layer of purpose to traditional novelty marketing plays. Novelty marketing. That's what a lot of the show is. Let's be honest. That's what we're talking about. And Araya's hauling a brand refresh natural light

Starting point is 00:28:56 early this year. They introduced new packaging and an act natural tagline. So they're acting natural. Everything's natural. We're nature. We're going back to upcycling. The Sperry shoes. I love it's fun it's fun it's a little weird thinking about i gotta it sounds weirder now that you brought up the whole like dirty foot thing but then i feel

Starting point is 00:29:16 like i i see these videos on like barstool of people chugging beers out of their like boots and i'm like that's where i was gonna go so my stepdad graduated from citadel jerry if you're listening what's up so the citadel the citadel men have quite a strange things and i'm pretty sure this is tied to the citadel if it's not something i'll get hate mail from the citadel but my brother my stepbrother also graduated from the citadel it's a very difficult task and i'm very proud of them for doing it. I probably would never have made it, but I'll say this is like we were at a party and old Jerry had a few. This is probably like 10 years ago. Pretty hammered.

Starting point is 00:29:52 He had on some boat shoes, some loafers. Some of my friends were over. This was when I was a little younger and my friends were a little younger and dumber and very drunk. And proceeded to have beers out of his his low fur they took right off his shoe this is like a citadel tradition yeah i think it was i think it was like something to do with something they did i guess i'm like okay y'all are drinking i did not partake in that i didn't want that fresh foot spectator sport for you?

Starting point is 00:30:26 Yeah, spectator. Yeah. You didn't feel like taking off your sneakers? No. No, I would have someone drink after mine. It was fine. I just was not drinking out in his. And they proceeded to enjoy that, and it made me think of that here.

Starting point is 00:30:43 We're thinking about the Sperrys being converted to beer boats. Maybe they're on to something. Yeah, they might be on something. So, Natural Light and Sperry, hats off to you. And you know what, my friend? I think we're going to end it right there. There was a couple more articles on our list, but I don't think anything can top that one.

Starting point is 00:31:01 No, I think that's the winner for me. Any final words chris submit for your sparrows send them in you only got 165 spots go for that bruisey yes you order find us the radcast.com search for sparrows you'll find all of the podcast highlights from today natural light any keyword will bring up these highlight clips if you go to the search bar on the radcast.com it is a good place to learn if you want to learn more about key guests threads or hot mustard sauces skittles hey yeah just the best info here on the radcast and our great sponsor take a vacay.com v-a-Y-C-A-Y.com. Roll off the

Starting point is 00:31:47 pain, baby. I'm telling you, it works. For Chris Hansen, saw your eyes on the ones and twos. I'm Ryan Offord. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account the.rad.cast or at Ryan Alford. Stay radical.

Right About Now with Ryan Alford - The Week of July 28, 2023 Marketing and Business News: Twitter Has Officially Changed Its Logo to ‘X’

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