Right About Now with Ryan Alford - The Week of June 09, 2023 Marketing and Business News: Apple Vision Pro - It works, it’s good, is it worth it?

Starting point is 00:00:00 I said hallelujah to the 16th oil phase up, you're getting down on your knees, said it's time for you to get down, cause now I'm doing what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, June 9th, 2023. Our weekly marketing, business, advertising, and news of the weird. All the things. News of the weird, I like that. That should be your tagline.

Starting point is 00:00:44 That's a good one. News of the rad. I like that. That should be your tagline. That's a good one. News of the rad. There you go. Rad news. As good as news of the weird. News of the weird feels more accurate. We have some fun Netflix news as well. Netflix is, have you gotten kicked out of anything yet?

Starting point is 00:00:55 You probably don't password share like the rest of us. I think my dad might have my Netflix password. So he's probably experienced this. He hasn't said anything or gone, hey, I got kicked out. So yeah, it's starting to happen. I haven't tried to use my Netflix yet because I've been on an HBO kick. But I know several people in the office have gotten the message that you're not part of the head household of this account.

Starting point is 00:01:18 Yeah. Try again later. I think we're good. I don't know. You're safe from this. I'm waiting for it. I'm not borrowing anyone's password, so I won't be on the other end of it. And no one is hopefully bold enough to go, hey, man, I got kicked out of your house.

Starting point is 00:01:35 That means it's time for you to pay up. Pay the piper. I feel like I have one ex-boyfriend who maybe still has one of my passports and I may have one of his. I will be revealed shortly. But what else does he have? A lot of regret. But whatever. It's fine.

Starting point is 00:01:51 I'm white. He's funny now. But Netflix has also announced that there is a Lego mobile game and a daily version of Cut the Rope. Do you remember Cut the Rope? No. I loved this game on my little iPod. I know it. Of course.

Starting point is 00:02:03 The little like frog creature. I was more of the fruit ninja. I was going to do that. That's a good one. But Netflix has announced Lego Legacy, Heroes Unboxed, Paper Trail, and the Queen's Gambit Chess, a strategy battle game, puzzle adventure, and chess-themed game releasing on July 25th, August 1st, and July

Starting point is 00:02:20 12th. All the games will be exclusively available to Netflix subscribers on mobile. And the Cut the Rope daily is a twist on the classic game. And we will be released one per day. I've never thought about Netflix as a gaming platform. Yeah, they've been going at this for several years. I think I'm on board. They're trying to be the catch-all.

Starting point is 00:02:39 They don't want you leaving the platform. So I don't know. I still, it comes down to to i guess if you're playing watching netflix on your phone how much do you watch netflix on your phone versus your television i would say 80 on the television 20 on my phone and you're quasi millennial female i'm confused yeah that's what i yeah whatever you are you're in the younger generation which is more mobile obviously than my generation and so i watch netflix 99 on the tv yeah and so i don't know if i want to play on the tv so i'm still gonna have my game i'm still

Starting point is 00:03:19 because i'll sit there and play like retro ball on my phone waiting in between scenes or whatever like watching netflix but i don't know if i'm gonna play the game they've been going at this for a while and maybe if the games get better which they seem to be here yeah my kids love those lego games and play those things still to this day they'll get bored and still go back and play so it's on the netflix app yeah it's like an old person through it okay i think it's pretty much through the interface somehow interesting yeah So you're all within it. I just use Netflix on my phone if I'm getting ready for work and didn't get to finish the episode I was on the night before. And I just prop it up while I do my makeup.

Starting point is 00:03:53 Yeah. It's hard to understand from this article whether exactly they'll be through specifically sponsored through Netflix or through the interface. Yeah. Because in the past, they built it into the interface. So we'll see. But maybe it's just a, I don't know, it says it's available to Netflix subscribers. It's not clear if it's on mobile,

Starting point is 00:04:14 if it's through the app itself, or it's like you get access to it for free because you're a Netflix subscriber. But I know that they've been trying to go at the whole gaming market for a while built into the interface. That's what people do, especially on their phone. I'm still, I'm a 46-year-old male and I'm

Starting point is 00:04:30 still, everybody's game something. Yahtzee or what's it, Wordle? Love Wordle. I haven't done it today yet. Freaking love Wordle. Let me tell you what, I'm just kidding. Don't you dare. What else? Oh, here we go. This Apple Vision Pro. We can't go, here we go. This Apple Vision Pro.

Starting point is 00:04:45 We can't go long this week without getting to Apple Vision Pro. No, I feel like we should have our headphones down over our eyes. I wish I had one, I guess, here in the studio. It'd be more impressive. Put on a Facebook one. The Oculus or whatever it's called. Yeah, have the Oculus on and be wearing it blind while we do it. It's funny because when I started doing this podcast, we had a whole section on the metaverse, right?

Starting point is 00:05:05 And it was like, oh, what is this? And now Apple whips in. And not that this is metaverse specific, but it looks pretty cool with a pretty high price tag. Spatial computing, that's a new category. They're creating a category. Spatial computing. For $3,500, you can join in.

Starting point is 00:05:22 Spatially compute. Yes. You can essentially have iOS through your eyes and on your screen and it's blending you know it's not ar it's not vr it's xr yeah which is the blend of all of them which is essentially how you intermix real life with the spatial right technical environment all of it reality on top of your real reality. It looks very cool. The quasi early reviews are people that had to try it. They say.

Starting point is 00:05:49 It's amazing. The experience is amazing. It's Apple like best in class for what it is, but it's still in search of what is the pure need function. And Apple's really good about creating products that we tend to. Create the need around. Create the need around. Yeah. Because it's so cool. And I think this

Starting point is 00:06:06 will be the same. I just think $3,500, it's going to have to be subsidized like cell phones or something that people can afford it. It'll be interesting if there's some kind of layer on with an internet or service provider like an AT&T or Verizon or T-Mobile. So the way there might be or Adobe even like you get some editing software in there. And so it's $3,500 hyper niche. I think even those that can afford it. So it's not just for the wealthy. Yeah. But not every wealthy person is going to slap $3,500 down either.

Starting point is 00:06:33 Cause they're going to go, do I need this? So it's going to be, it's the hyper wealthy tech slash early adopters. But, and we talked about this pre-episode. I want to give you credit. Cause you went where mine was. My mind was. Thank you. Yes. Yeah. But, and we talked about this pre-episode. I want to give you credit because you went where my mind was.

Starting point is 00:06:46 Thank you. Yes. You're the best. Which is, it's PR and it's attractive and it gets people in the store because it is the perfect device that you want to go play with. Absolutely. Because you may not buy it. But I'll go to the Apple store and put it on my face.

Starting point is 00:06:59 And when you go in, you'll probably buy, oh, I've been needing a new screen. I might as well just get a new iPhone. Yep. Or I've been wanting a laptop. I need a laptop. So let me get a new MacBook Air. Or even like a case. Like I'll open to the Apple store and spend 60 bucks.

Starting point is 00:07:12 Accessories at Apple will go, once they're in store for trial, accessory sales will increase 30 fold. Oh, yeah. Sometimes the product, and look, they've done a lot of research. This is going to be some future usage. I'm not saying they spent a billion dollars on development on this device just to be some future usage i'm not saying they they spent a billion dollars on development on this device just to sell more accessories in the store but in the short term it does create buzz around a company that's been a little stale by apple standards it feels like it can't fail like it will there will be some kind of revenue generated around

Starting point is 00:07:39 this like we're saying whether or not it's the headset or a phone case or whatever added on it after the fact. But the spatial computing for those that are in the category creation business, that's what is going on here. It's a new category of, again, that real world. You're looking and seeing your real world and the interplay of digital experiences on top of it, that overlay. This is what's coming. You know that it will be part of our regular lives, whether it's five, 10, four years, whatever it is.

Starting point is 00:08:09 Oh, yeah. Oh, yeah, yeah. But it's got to be more affordable. And I think they've got to, right now, it's a technology in search of a daily purpose versus something that's clearly has a daily purpose need that solves. I'm not sure it's solving a challenge as much as it's an add-on. It's increasing potential usage in other things that isn't necessary today. But it's funny.

Starting point is 00:08:35 Sometimes you create necessity by making something so great that people feel like they need it. That's marketing. Yeah, it's very good marketing. So Apple Vision Pro. Yeah. I think it looks cool. I'll say this. I'm not in the camp of I'm going to go buy it like now.

Starting point is 00:08:51 I don't know what the launch date is. So let's say it's August 1st. Sure. I won't be in line August 1st. I guarantee there will be some, those early adopters. But if something really revolutionary that improved something that I do demonstrably, it wouldn't take much probably to tweak me,

Starting point is 00:09:10 at least have one in the office or like for us to, given the industry that we're in and innovation and marketing, all those things. I need to see just a little bit more, but it wouldn't take much. Totally. But I also, but just because it makes sense for us or business or me,

Starting point is 00:09:27 you can't be blind to the fact that $3,500 is a lot of fucking money. It's a lot of money. It's a lot of money. We'll see. But hey, good for Apple. Yeah. There's 5,000 patents and everything. Gold star for Apple.

Starting point is 00:09:39 Yes. So we'll see. On the Radcast News, last week, i.e. this past Tuesday, the best of our motivational business stories. We had Michael Baer, Bobby Maximus, William King Hollis, and Cody Burns, all amazing and motivational business stories. Hope you check that out. It's a great best of episode.

Starting point is 00:09:58 Next week, let me talk about best of. I'm already going to go ahead and tell you it's best of. You're going to learn about branding, growing businesses, inspiration, and whitening your teeth. You want all in one. My man, Josh Snow, join me, who is the CEO and founder of Snow, the hottest teeth whitening e-commerce brand in America. Over a hundred million dollars in revenue, e-commerce brand in America, over $100 million in revenue, taking on the Goliaths that is Colgate and Crest,

Starting point is 00:10:33 Teeth Whitening, and all the other large CPG brands. And hey, he's in CVS now. He has written the playbook for how to go from D to C to further distribution. And a really inspirational guy on top of that. Josh Snow joins us next Tuesday. It was a great episode. You're going to enjoy distribution. And a really inspirational guy on top of that. Josh Snow joins us next Tuesday. It was a great episode. You're going to enjoy that. Any entrepreneurs out there,

Starting point is 00:10:51 anyone that's just interested in how to grow a business from D to C onward. And just like good storytelling, Josh was a great interview. Almost an hour long. One of our longer episodes, but so much value. Check that out next Tuesday.

Starting point is 00:11:04 And hey, got some bigger news we got some really big names coming i got three or four a few that i can't name but if you're my age you're gonna recognize some stars i had to google them but did you listen to these songs did you like recognize any of them i was trying i was homeschooled yeah i recognized nothing if you like the born identity and you like the soundtrack from the Bourne Identity, there's your hint. One little hint. Go Google that. You'll find a name quickly. And if you're anywhere near my age, you'll remember him because he had all the hits during the time and a cool guy. There's your hint. I won't give any more. Then we got some other big names

Starting point is 00:11:40 on the lineup, some country music stars and others. So keep checking out the Radcast, the fastest growing business podcast in the world. We're at number three this week in marketing and business on Apple and climbing the charts fast. We're top 100 in business overall. So we appreciate everyone that listens and we appreciate even more our good sponsors. Yes, we do. And even more than our good sponsors is Good Steak. And with Good Ranchers, we've combined both. You know this, everyone. Good Ranchers is American meat delivered. You can head to goodranchers.com and plug in our coupon code RADCAST. That's R-A-D-C-A-S-T for $30 off your first box. This is not just the season for dad jokes, even though we do love dad jokes here on the RADCAST. And we have a little, just a little over a week until Father's Day. So you still have time. If you're listening to this

Starting point is 00:12:29 in real time, when the episode drops, you've got time to go to goodranchers.com, use code Radcast, and save yourself some money while buying dad a gift that you literally cannot go wrong with. Yes, absolutely. I have Good Ranchers in my cooler to take down to the lake this weekend for grilling. And I've got some New York strips, which is my favorite cut, and the Wagyu burgers that my kids love. Those burgers. I don't just give the kids burgers. Oh, dad gets to stay. No, they get Wagyu burgers.

Starting point is 00:12:55 Come on. Best steak delivered straight to your house. You don't have to go farm through all the stuff at the grocery store. What am I getting? How much am I paying? You get it all delivered to your door. One less thing to worry about. And again, like Christina said, Radcast promo code for $30 off the best meat delivered straight to your house. U.S. farm raised and a great family business. Give them some love at good ranchers.com. This is what

Starting point is 00:13:19 Robert's getting. So it's going to be a good Father's Day. There you go. It is a good Father's Day. On to our social media news. We have lots going on in the world of ai right now which is not surprising but instagram might be working on an ai chatbot the chatbot would enable would be enabled with 30 different ai personalities and could help users write messages other platforms have had mixed success with similar features in the past but it's uncertain what ai tools instagram would use for this project yeah dming on instagram i Instagram. I was just going to say. My AI is going to slide into the DMs. Exactly. There's an acronym or a joke there somewhere, I'm sure. Got it. I'll work on this to my comedy. Yes. You probably read a whole bit about,

Starting point is 00:13:57 that'd be a good thing. It's already working. What an Instagram AI would say about certain scenarios. I'll start reading my DMs that people send me. They'd be like, an AI might help them. Yes. All I'm saying. It makes sense. Look, DMing on Instagram is chatting. It's one of the biggest features on the app. So why not have some robot help? Why not? I just want to start

Starting point is 00:14:18 calling it robots instead of AI. I know. I'm the same way. Instead of AI, VR, XR. Just robots. The Apple Vision. it's Jarvis. It's just Jarvis. Yeah, personal robot. Exactly. It's Simon Says.

Starting point is 00:14:30 Yeah. But if you remember that game, you're definitely old. I love Simon Says. Like me, Simon Says. Or you were homeschooled. My robot. My personal robot. I just wanted to be my personal robot.

Starting point is 00:14:40 There you go. Yeah, that's what our phones are. This next article is fascinating. Tim Cook, who, of course course is the CEO of Apple, uses ChatGPT and says that Apple is looking at this software closely. While Apple clearly integrates AI into its products today, the general public doesn't necessarily think about those features as AI. Tim Cook's statements came one day after the keynote speech of Apple's annual developer conference, where the company touted the new AI applications for products

Starting point is 00:15:05 like the iPhone, iPad, and Mac. Yeah, you're going to see this integrated into the OS. Oh, yeah. Like things, suggestions, and different things that make it more helpful and answers to things. So you're going to see it not just be like the standalone app and go to chat, openai.com, and just see the functionalities of things will be integrated

Starting point is 00:15:26 more naturally so part of this is oh fascinating but part is no shit that tim right they're probably doing stuff that we can you imagine he was like i have no idea about chat gpt i've never used this in my life he knows what it is and it's probably integrated into apple vision pro somehow like underneath the layer of in some way so well and a piece of AI that's already on our phones, a game that Matt and I will play, will whisper just nothing into our phones and it will come up with a ridiculous text message. It's just very fun and silly, but that's AI.

Starting point is 00:15:55 That's a piece of this. That's all we have for our social media news. To our marketing news, Apple Podcasts, of which we are top three in the marketing business, they are getting a refreshed, now playing interface with new search filters and more with iOS 17. Hey, I like this. I do too. Anything that helps people find content easier, especially the Radcast, I'm all for.

Starting point is 00:16:17 Exactly. It's fine. I use, and it's not just because we're there. I do use the Apple, me personally, for stuff that I listen to. Apple Podcasts is a good app, and I use it the most of any of them. Same. There's several. I think discoverability is important with podcasts.

Starting point is 00:16:33 Yes, yes. There's so many of them. And that could be better because there is so many. It's like you can go to charts, and it's great where you'll see the Radcast. Self-serving. Just saying. Hey, if we're going to talk about podcasts, we've got to be self-serving. Don't act like you wouldn't do the same thing but in all seriousness discoverability finding shows

Starting point is 00:16:48 is if you know what you're looking for it's fine but i feel like there's all these like secret like great shows that it's like a little tree that just keeps expanding and expanding and expanding i don't whether it's search terms or whether it's different things and certainly the a lot of this is ui, what they're talking about here. But the search filters, I think, are important, which is the key thing here for overall discoverability for things that you're interested in. And even I'd love to see if anyone from Apple's listening, do something where, I don't know, you can hear like little snippets maybe from a show or something

Starting point is 00:17:26 if you could quickly uh huh if you're looking through and discovering and there's like the listing of shows yeah and you could tap a button

Starting point is 00:17:33 and hear like a 15 second that's what they used to do remember when you had to buy songs for like 99 cents and you could listen to the 30 seconds exactly of like just the chorus do it

Starting point is 00:17:42 AI could do this yeah AI could take let's call it a 30 second could pull from the Exactly. Like just the chorus. Do it. AI could do this. Yeah. AI could take, let's call it a 30 second. Could pull from the, using our own shows since we have one. It's fully meta here.

Starting point is 00:17:51 We're talking about podcast software on a podcast. But, so it could take clips or bundle together some guest shows, our new shows into a 30 second thing.

Starting point is 00:18:02 We could do this ourselves, but like, they have to build it into the discoverability and the search windows so that you could play it and go, okay, that sounds interesting. Oh,

Starting point is 00:18:12 it's got that guest or that thing, something to improve the overall ability to find the right shows and to sample them, I think would improve. I agree. But anything that sounds like they're moving in the right direction and we support them and we appreciate them for helping us get to the top of the charts.

Starting point is 00:18:31 Amen to that. Yes. We got two more articles here. Michelob Ultra, one of your favorites, becomes NBA's first global beer partner. Under the new terms, Michelob Ultra becomes the official beer partner of the NBA, the WNBA G League, NBA 2K League, USA Basketball, and Basketball Africa League. Woof. The brand will expand its marketing rights globally, increase its courtside presence, and expand its visibility across the WNBA.

Starting point is 00:18:56 So, there's only so many national sports or worldwide sports entities you can get a hold of. Bud Light had sunk their teeth into the NFL for as long as I can remember. I think some of that gave up a little bit the last couple years with their overall holding company. But this makes sense for Michelob. We talked about them having the sponsorship with the WNBA and that making sense with the

Starting point is 00:19:18 popularity growing there. Having full scale look, sports people are beer drinkers. There's a big high correlation. We talk all the time, riches in the niches and finding your target and finding your market and all these things. People go to games, watch games, NBA, NFL,

Starting point is 00:19:34 they drink beer, myself included. It makes a lot of sense to be tied to them and the NFL being so hard to break through the mold there and the expense of it all. It makes sense to have this kind of global strategy and to bring it all together. So not surprising. And if you're watching NBA,

Starting point is 00:19:52 just be ready for more Michelob ultra commercials. Heck yeah. Yep. Now we have Heinz, even though Ryan and I are not ketchup fans, as everyone knows, but Heinz is honoring. That's right.

Starting point is 00:20:03 I'm thinking of Sawyer. Yeah. Yeah, that's right. So you's not. I'm thinking of Sawyer. Shoot, you guys are the weirdos. Yeah, that's right. I love ketchup. So you have the irrational fan love. Heinz, send me some ketchup. But they are honoring irrational fan love,

Starting point is 00:20:12 i.e. Ryan, in their first unified global brand platform. Heinz is unifying the global creative strategy under one brand platform for the first time in over 150 years.

Starting point is 00:20:22 The campaign is called It Has To Be Heinz which honors what the company describes as an irrational love fans express for its ketchup and bean products. Real and potentially apocryphal stories of Heinz-induced mania, including brand-themed tattoos,

Starting point is 00:20:35 airport escapades, and all of these other stories were drawn straight from social media to play into this campaign. Yes, the alliteration there, It Has to Be Heinz. And look it there really is no other option like it's hinds or nothing if you're a ketchup you're a real ketchup person if

Starting point is 00:20:53 you really if you're just casual you probably don't care you can use those mcdonald's packets and act like okay that's okay fine they put a lot of sugar in that hind that does the not hinds like syrupy the mcdonald's stuff yeah so the real ketchup eaters know that it's hinds or nothing and so i'm not gonna get a tattoo i have plenty but i'm not gonna get a hinds one i might get like a 57 like it's subtle there you go i might do something subtle there you go it really is hinds or nothing this is leaning into your fandom then when it's you know if you're the Band-Aid of ketchup, which they are. Yeah. Who's going around going, I want that Hunts.

Starting point is 00:21:31 Who's got Hunts? Not happening. Not only does it not roll off the tongue like Heinz, but it also tastes wonderful. So they're leaning into it. It makes sense. And I'm sure it'll be fun. If they want to make it real fun, they should call me because I can come up with some really good bits for this because i'll be the spokesperson you write it i'll be the face of it there we go but irrational is true i would say heinz people are

Starting point is 00:21:54 a little irrational i'm like that's not life or death but i am like that's not heinz i make i give people the guilt trip i'm in the party or something something. A little snobby. Gotta be a little snobby about it. My mom will occasionally, I'm like, wow, that's not Heinz. What is this nonsense? What are we doing here? Rookie mistake. Rookie mistake. Yes.

Starting point is 00:22:11 I think that's all for today. Those are all of our articles, yes. You'll find our sponsor always, takeavacay.com. Yes. If you're looking for natural wellness products, looking to get away naturally,

Starting point is 00:22:21 that's where it is, takeavacay.com. Natural vapor gum gummies, and our newest CBD roll-on, which I need to put on my wrist. It's sore. I'm going to do a real live video with that.

Starting point is 00:22:32 Does it smell good? It's spicy hot. I like it. Christina's played with product. I have. Yes. Guinea pig. They're all there.

Starting point is 00:22:39 TakeAVayK.com. Natural wellness products brought to you by myself and Chris Hansen. Learn more about us at VayK.global on Instagram and vacay.lifestyle. See some of the fun videos

Starting point is 00:22:49 that have been coming to life. And our Father's Day sale is going on as well. So you can get 15% off site-wide, including that roll-on. Give dad a steak, give him a roll-on.

Starting point is 00:22:57 Is there any code needed or is that just straight? Right at checkout. Look at there. Hey. I'll set up for you. All done. 15% off between now

Starting point is 00:23:04 and Father's Day. Look, dads need to get away too. Dads need to vacay. Takeavacay.com. Appreciate all of their love and being part owner, just to be full of discretion. But hey, I only partner and own things that I believe in. So really appreciate all of that. You can learn more about us at theradcast.com.

Starting point is 00:23:27 Search for any of today's episodes. Search for Heinz. Find all the irrational love that is ever to be had. There's probably a lot of articles we've talked about Heinz before. Yes, a lot of catch up. Yeah. You can find me at ryanolford.com or at Ryan Olford on all the social media platforms. For Christina Yossi, I'm Ryan Olford.

Starting point is 00:23:43 We'll see you next time on the Radcast. To listen and watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.

Right About Now with Ryan Alford - The Week of June 09, 2023 Marketing and Business News: Apple Vision Pro - It works, it’s good, is it worth it?

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