Right About Now with Ryan Alford - The Week of June 16, 2023 Marketing and Business News: ‘Final’ Beatles Song Coming Thanks to AI

Episode Date: June 16, 2023

Get ready for the latest edition of The Radcast! Join Ryan and Christina as they dish out the hottest trends in business and marketing. From yoga to Father's Day gifts, AI, and even Heinz and The Beatles—this episode has it all!Stay on top of your game by keeping up with the latest marketing strategies and social media trends. Tune in now and give your business the boost it needs to succeed!Show notes from the episode:Small TalkPaul McCartney says ‘final’ Beatles song coming thanks to artificial intelligence (03:22)https://edition.cnn.com/2023/06/13/entertainment/paul-mccartney-ai-beatles-song/index.htmlBud Light has lost its position as the best-selling beer in the US after facing a boycott, new figures show. (05:52)Heinz connects with past viral stars for new sauce drops (07:03)https://www.marketingdive.com/news/heinz-sauce-drop-culture-viral-stars/652716/ Radnews:Last week: $100 Million E-Commerce Brand Builder with Josh Snow (10:01)Next week: Will Ahmed SponsorGood Ranchers: American Meat Delivered (11:50)www.goodranchers.com Social Media NewsYouTube Lowers Entry Requirements for Monetization as it Seeks to Lure Talent from TikTok and Twitch (13:24)https://www.socialmediatoday.com/news/youtube-lowers-entry-requirements-for-monetization-as-it-seeks-to-lure-tale/652881/You can now share music on Instagram Notes, plus view translations (15:18)https://techcrunch.com/2023/06/13/you-can-now-share-music-on-instagram-notes-plus-view-translations/From Manual Note-Taking to No-Typing CRM: Winn.AI is Launching The World's First No Typing CRM (17:51)https://www.marketingdive.com/press-release/20230605-from-manual-note-taking-to-no-typing-crm-winnai-is-launching-the-worlds/ Marketing NewsIkea plans 19-foot bag statue in New York tied to AR experience (19:05)https://www.marketingdive.com/news/ikea-19-foot-bag-statue-new-york-augmented-reality/652475/7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign (21:21)https://www.marketingdive.com/news/7-eleven-rebrand-slurpee-anything-flows-campaign/652668/TikTok parks on gas station screens around US as part of GSTV deal (23:14)https://www.marketingdive.com/news/tiktok-video-gas-station-screens-GSTV-partnership/652578/ Sponsorwww.takeavaycay.com  (25:45)Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil finish up. You're getting down on your knees. Said it's time for you to get down. Cause now I'm doing what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? Welcome to the latest edition of the Radcast. I'm doing yoga today. Is that what that is? I'm oming. Are you sure? It's Friday, June 16th, 2023, Our weekly yoga marketing news. I do love some yoga. Business news of the week. It's the summertime.

So we're having fun. Hot yoga. My back's hurting. I'm doing yoga. I'm trying to like. Happy Father's Day. A couple days early. Hey, thanks.

Yes. A little early, but. Have you gotten anything for your father? No, I haven't. Dads are just hard to shop for. He's not the easiest. Yeah, my dad. I'm easy to shop for. hard to shop for. He's not the easiest. I'm easy to shop for. My dad's impossible.

He's getting a card. A card and my presents. I'm actually not that easy. I buy myself the few things that I want. I buy myself. That's how my mom is. It drives me insane. I'm like, God, Shmality.

Just buy me a Bluetooth speaker. We know. Or Apple products. Yes. AirPods. I bought me a Bluetooth speaker. We know. Or Apple products. Yes. AirPods. I did find another one online last night. I almost bought it. This is like an addiction.

It is. It's my one thing. Your one vice. And beer. Do you just keep trying to like out speaker your current speakers? Or is it just about having a ton of them? Are you looking for one ring to rule i think i justify it based on i wrote this in the post i did post about this on social media where i

was like i justify it because okay the smallest loudest the smallest best sounding okay the largest loudest there's a different feature set because because where you take the smallest best sounding might is definitely different different environment than where you take the smallest, best sounding, it's definitely a different environment than where you're going to take your big, loud. So there's different use cases. And one on the bike, it's like my little Bose small one that attaches to the bike so you can listen to it when we go on a bike ride. I've used that one like twice.

Mr. Cyclist over here. And then it's a new one will come out. I'll be like, i bet you that one smell sounds better than that one and i'm a big music guy like i always have music playing if i'm on the boat i'm at home like i'm so it's not lit so i've always like a value too yeah so yeah i justify it with the different things and you've already bought all of them for you so nicole's i'm not getting you one for father's Day. But it's a very popular item because they come out with new

ones like all the time. That's very true. Because clearly they know there's people like me that compulsively purchase them. So if you're listening to the podcast, not only are you here, if you need a Bluetooth speaker recommendation, I'm your guy. You should just write a review. Have a blog post. I need a blog post on it.

Maybe they'll start sending to me for free to test. I'm a good tester of them too. It's how it works, see? I know I have some tricks of the trade. Like you have to get the volume right on the phone versus the volume on them. Sometimes they're independent of each other. And sometimes it'll throw one off if you're not balancing them correctly. There's some insider tricks here.

This is a YouTube video. It wouldn't even happen. Yes. But speaking of music, Paul McCartney says that the final Beatles song will be coming out thanks to AI.

So you can use that for your speakers. Test it out. This is like the last person I thought would use AI or admit to using it. Yes and no. Because remember when he was

in the Pirates of the Caribbean movie and it was like, Paul McCartney, excuse me, are you, what? Yeah. So? Yeah. So it's shocking, but also feels not unpredictable. Maybe.

I don't know. I think he, I wonder if he's getting paid by like OpenAI or something. Possibly. He's like a sponsor. Possibly. He did too many drugs back in the day. Whatever. Fucking cares.

I know. But it does say, I think they're using it a lot for his voice. Maybe not for writing it. Yeah. They're pulling John Lennon's voice. Yeah. So. Cool. it's cool yeah and you're gonna see more and more of this head they had new images of the beatles playing at liverpool's cavern club so obviously ai is like generating all kinds of things can you imagine like if that was your life and then you go into a recording studio and a machine then sounds like these people who you spent the most like formative

years of your life with i can't imagine the like how trippy that would be if i was paul mccartney and i think i've thought about this before there's these there's things for podcasting where like the script like it will transcript a full show yeah and it is not an expensive software by any means but it does have the capability for like if I trip on a word, which I never do. It's just in case that were to happen, especially when you do it. Anthropomorphic.

I could add a word or two, leave bumbling about something or if it's not clear, it can take my voice and add, remove a couple of words and add a couple of words and you wouldn't know it. That's amazing. And so it's obviously not far off from being able to regenerate your entire voice. Yeah.

God. I don't know. I wouldn't even have to record these. You're like, I'm going to work myself out of a job. Yeah, exactly. But AI cannot possibly duplicate the insanity that is my mind can confirm

whenever you call me and you're like I need to just download my brain onto yours I literally have a note on my laptop that just says Ryan's brain and it's just like this stream of consciousness exactly no way I could possibly do that if it got to be true oh man my life would be so much easier it would become too efficient

and they would know that possibly couldn't be i'm telling you no way i can reproduce it so go woke go broke my light has lost its number one position for the first time we'll call it ever but it's been a long time and the irony is that modelo is now the number one beer in the u.s the irony of that is it's very funny it's funny it's very funny. It's funny. It's very funny. Here's what I'll say. We stay out of most politics on the show, but I do say something on time.

Know your audience. That was my thought. Period. That was my thought. So there's whatever, however you feel about all this stuff, know your fucking audience. You have a blue collar beer drinking crowd that skews a certain way,

like it, love it or hate it. And you come out and you just throw something in their face that you know that a lot of them don't agree with. Dumb. So it, it like monetarily was an odd choice. Yeah.

And I love Dylan, but again, it, it, like you're saying, no, your audience know what serves you. Yeah.

I, it's just, know what serves you. Now people buy Modelo, so there you go. Yeah, I know Modelo. Mexican beer. Gotta love it. It's the number one. That's why I say there's some ironies all around it. The border and all.

Yeah, be careful what you ask for. But I do like a good Modelo. I like their commercials better. I do too. I like the bottles better, aesthetically yeah speaking heinz is connecting with past viral stars for a new sauce drop heinz has been all over our news lately and i love this because it's not ketchup it's different sauces yeah so they've enlisted past viral stars that they've used to release a six time six limited time sauces that are part of the 15 minutes of

flavor campaign because they're going for this big global push. They will release new flavors each month and they are black garlic ranch, bangin' brewery mustard, yuzu wasabi, and a couple others. And they'll be released each month, respectively in paid and organic assets across TikTok and Instagram. Let me say this, boss is sauce.

Sauce is boss. Did I say that wrong? Sauce is boss. We'll have AI fix it. I don't know if it's AI can fix that. Boss is sauce too. I think it's a, I don't know if it's a can fix that boss is sauce too I think it's a I don't know if it's a guy thing but who doesn't like sauce

like oh it makes all the difference in the world it's like a good sauce on some fries or like different things like I don't know

so I am all for the sauces if you come to the Alford house there's probably like 437 do you like mix your own do you like no

concoct anything I'm not a I don't get into the business like I there's a couple that don't get into the business. Like I, there's a couple that I make. Okay, okay. Purposefully with ingredients.

Right. But I don't get into the blending ketchup with mustard with four things randomly. Mayonnaise, shish, shish, shish. And Zaxby's sauce or something. Fair. No, but I will say this. Sauce is where it's at. And I think it's popular. Kind of like cereal.

Everybody likes cereal. I think a lot of people like sauce. And so Heinz is smart here, leaning into it. I like the old viral 15 minutes of fame thing. So 15 minutes of flavor. There you go. I get it. I like it.

I'm picking up what you're throwing down. And look, at the end of the day, I just want some of that yuzu wasabi. See, it's the brewery mustard for me that I think sounds fun. Yeah. But I love mustard. Black garlic ranch. Eh, I might pass on that. But a little banging brewery mustard.

Sure, I'll try that yuzu wasabi. I like saying wasabi. I like spicy food. Wasabi is a fun word. Wasabi. Have you seen the video of that little girl who went viral on TikTok and they gave her a little bit of wasabi and she just looks at the camera and goes, help. It's so cute. But look, who doesn't like a secret sauce?

If I was starting a restaurant, it would totally have 10 sauces that you mix like different things. That's trapdoor. They have all of those like different mustards. Exactly. One of the most popular restaurants in Greenville. Yes. That somewhat of a hidden gem if you aren't from here but is always packed in a delicious place and they have lots of sauces yes and i and who doesn't love heinz the maker of the best sauce ever which is ketchup whatever you need to tell yourself you need to tell yourself it's i love it no matter what they did but i thought of it even better that they've 15 minutes of flavor and 15 minutes of fame smart people over there at heinz and the

best sauce ever today's podcast brought to you by heinz unintentionally they don't even know it yes got some fun rad news though best podcast ever this is true 100 million e-commerce brand builder josh snow from snow test if you've heard of crest white strips snow white strips are the ones that are breaking all the records so in cvs in major retailers going after the big boys josh has built multiple brands crushing it that episode was awesome it launched on on Tuesday. Josh is a great guy, great storyteller, hour-long, long episode for us. And it was packed with information on how to grow a brand, the importance of branding, the importance of growing through Amazon. We even talked a lot about that. So if you're into e-commerce and other things,

you need to check out that episode. And we've got a lot of guests coming up, a lot of guests getting scheduled. One that I can release now, if you ever heard of a guy named Moby, one of the best hit makers of the early 90s, originally a DJ, and pretty excited when his people reached out. I was like, okay, I know Moby. I sent texts to like 10 of my friends from college

and everybody's like, what? Oh yeah, I'm telling you, go listen to a Moby song, a couple of them, and then play it next to some of the stuff that's playing on the hits one or whatever, on Sirius, yeah. I'm telling you, go listen to a Moby song, a couple of them, and then play it next to some of the stuff that's playing on the hits one or whatever on Sears, whatever. It's better. And it sounds, it's in the same vein. Totally.

It's not dated. Oh, my God, this is dated. It was great dance music slash hip hop slash not hip hop, but what's the word? Rap, R&B, pop. What's the word I was looking for? But yes, Moby's joining the show later this month, and we've got some other big guests. Exciting stuff.

Yes. Look, I'm still holding out for one in particular. I know. We'll see. Yes, Grace, my assistant, is working on the best list ever, and we've got lots coming. Good stuff. No pressure.

I like putting pressure on people. We know. Yes. Pressure makes diamonds. Yes, it does pressure. I like putting pressure on people. We know. Yes. Pressure makes diamonds. Yes, it does. And diamonds are great gifts, but typically for women. However, it's a little bit late to get your Good Ranchers order in now.

But what I would do is head over to goodranchers.com, plug in our coupon code, Bradcast, get $30 off your box, and then tell dad, hey, not going to be here today, but we wanted to celebrate you even beyond this day and it's going to be here next week. Look, everybody's got a crappy color printer at home. Yeah. Print out a color print of a big steak and put it inside the card. Let him open it and he'll open up and go, I don't get it.

And then you have it behind this kind of giveaway. Exactly. Yes. Make a little Canva graphic, little coupon book. So there's your idea. there's your last minute idea from our good friends good ranchers.com the best american meat delivered right to your house steakhouse quality right to your door i've got them packed in the cooler ready for the lake trip or they're not in the cooler yet they're in the freezer but i got the cooler next to the refrigerator when we go to the

lake this weekend i got my dad's ordered on time it's gonna be here i'm gonna whip on over to the refrigerator when we go to the lake this weekend. I got my dad's ordered on time. It's going to be here. I'm going to whip on over to the house Sunday and be like, ha ha, red meat. Love you. Who doesn't like it? Steaks, chicken,

even seafood delivered right to your door. Don't forget our code RADCAST. A little late for Father's Day, but you can use the idea that we gave you and better yet, just order it for yourself.

Right. Yeah. Summertime, grill and time. Summertime. It's grill, baby. Choose the season. Have some grill, have some Hein for yourself. Right. Yeah. Summertime. Grill and time. Summertime. It's grill, baby. Choose the season. Have some grill.

Have some Heinz. Have some Modelo. Get those sauces. All American. We're going to tie all the notes. Write the one thing here. That's what we do here. We stack the stories on one another.

American meals delivered. Yes. Good Ranchers. Good Ranchers.com. Good stuff. On to our social media news. This is a big deal and very exciting. YouTube lowers the entry requirements for monetization

as it seeks to lure talent away from TikTok and Twitch. This is a big deal. I've had several people send this to me this week, actually. But they are lowering the thresholds for entry into their partner program, which allows eligible creators to apply once they have only 500 subscribers. I think it was like 2,000 or something. and now it's 500 so that's significant but i think that they're also switching the algorithm for shorts to bump those up as well which is great for your creative yeah i gotta get on youtube hey you gotta get on there payouts are pretty good some people

were like mr beast you're making bank there's a lot of people actually making pretty good money like a few thousand dollars a month. It's not the threshold. Once you get a foothold and you have good content, you're not repeating. Isn't that high to get at least a few thousand dollars like generating a month, which obviously is a nice little bonus. We'd all take that.

Yeah. And look, they have to compete. All these platforms, there's only so many creators out there. And so if you want the best creators you want new creators come to the platform even if you're the legacy platform which youtube is for video absolutely still the leader but tiktok twitch instagram facebook you got all those or even twitter eventually i think it'll be playing in this space you gotta do what you gotta do it

makes sense so if you're out there and you're listening and you're wanting to still get on that YouTube training, how many people I have every like the lake now back with the lake community, everybody goes, I should make a video about this. So they're fixing something on the boat. This could be a YouTube channel. Yeah, do it. And I'm like, do it. Yeah, you're right.

Because it's a very niche thing. And that's the stuff that kind of takes off. Yes. It's hyper niche and like how to do something or whatever so it's insane there's never been a better time to join youtube just do it yep as nike would say you can now share music on instagram notes plus view different translations have you used instagram notes i have not i haven't either i forgot what it was i'm not good at using twitter which is Which is the same thing. Yeah, it's the same thing. But now you can share music.

So maybe you'll be more interested now. You can give little blurbs about your different Bluetooth speakers. I'm going to download and Grace is going to remind me to download Instagram notes before next week so that I can give an accurate. Do you have to download it?

I thought it was just like in the app. Maybe it's built into it. I don't know. That's how informed we are on this. Exactly. I have not had time to spend with Instagram notes instagram now you can have a 30 second song clip up there which reminds me of i think you can do this on tinder as well you can have a song that tells about your personality whatever you want to do so it gets fun i could add one of my single rela songs as my 30 seconds yeah the closest thing i get to this is adding. And is this not,

is this the feature where you just put the, in like what you're thinking at the moment? Yeah. Like when you go to messages and you see everyone's little bubble, it means it's, I'm totally using this feature. I thought this was totally a new app. Then I didn't know it was called notes.

I didn't either. I had to look this up. I was like, I don't know what this is. I have been using this. I do post about this. I did not know. I thought it was more baked as like a standalone app that was really competing with twitter i never knew it was called no this is just like a status it's like what's your stat

you speak on instagram status okay like notes come on yeah yeah i've been using this and i'm definitely going to use it for music now actually what's going to be your inaugural song? No, but here's the thing. I totally have been doing song lyrics as my notes. I had, what's the Pina Colada? Oh, escape song. Pina Colada. Or getting something. God in the rain. Yeah, I had that as like, that was my last note, like last weekend.

That was my ringtone for a long time. So I was using this for the thing. And then I had the song from one of the Michael Jackson songs. I don't remember what it was. Oh, I love the P and so i was because i was like how could i use this creatively and so i was using lyrics from songs i did not know i thought the notes was something now you can actually have a song i get it now i can put the song in there suck it twitter okay this next one's gotta be way more functional than that though to be twitter twitter's i don't know you're people can't access as many of these in a feed the way you can twitter

you have to like scroll left to right to see what other people that might have put the note and also my algorithm is weird like the notes i see from my people I follow aren't people I really care about. It's never people I'm actually interacting with on a daily basis, but maybe my friends just don't use it. Who knows? Our next article from manual note-taking to no typing CRM,

win.ai is launching the world's first no typing CRM. This is a lot of tech speak, but the tool aims to- That's an acronym. I was like, I know what all these words mean. CRM, win, AI. J-I-P-M, wind, AI, AI, J-I-P-I,

yeah, whatever. But the tool aims to empower modern sales teams by relieving them of administrative busy work through real-time tracking, capturing advanced NLP algorithms and CRM updating features. So again, like working people out of jobs.

Yes. And I just want to take it from my brain, like back to what you're saying. If we just like export it from the brain into it. I guess it's that way, but still. It'll get there. Elon's got that chip in his brain.

It's like, it's whatever you think gets applied to it. Yes. I'd like you to pronounce the founder's name. What did I do? No, founded by. Eldad Pistan Karen.

Okay. And Bar Haleva. Okay, not bad. And Bar Haleva. Okay, there we go. Win AI addresses you for salespeople to adapt cutting-edge technology and improve outdated practices. Sure. Okay. Okay.

Cool. Just let me use my HubSpot and my, you know, pipe drive. Right. I'll break a leg, guys. Hope it goes well. Yeah. Hope it works out for you. Yes. We'll see.

On to our marketing news. Ikea, this is insane. I'll break a leg, guys. Hope it goes well. It works out for you. Yes. We'll see. On to our marketing news. IKEA, this is insane. I'll do pictures of this. IKEA has this week erected a 19-foot bag statue in New York tied to an AR experience. The 19-foot statue is of its iconic frocta, which is the big blue bag that you get when you go to IKEA in New York, Madison Square Park. And they're doling out exclusive offers and there are QR codes all over it. And it's mainly to push the company's U.S. presence. Yeah. It's interesting that they do a bag statue.

Is that like a piece of furniture? Yeah. Because see, I've never bought anything that I could put in a bag at Ikea. It's always like a big box of shit that I could put together. Yeah. No, I totally hear that. But there when, I when i don't even remember this but new york passed a law a couple year or two ago where you couldn't bring your dog on the subway unless your dog fit in a bag and people were taking these blue ikea and like cutting holes for their labradors and they would just walk the dog onto the train in the bag but i wonder how many people like use these experiences like this is it i'm sure

just by the scope of ikea it's thousands but well and it feels like it only works in in in your big cities you know exactly because it's oh yeah i'm already in madison's group let's go see it let's go look at it i lived in new york manhattan for six years and they did all these kind of stuff and i rarely went oh when i was there in march March, I was like, what's happening? What can I do? What can I do? I would go like shows and like concerts and like cultural things. Right. You're not going to walk by and see the Ikea bag.

Yeah, the Apple store, like when they, like one of the first ones there or whatever. This was like 2008. Back in the day. Date myself a bit. But yeah. It's fun though.

And the sculpture looks cool. Yeah. I love it. Man, I hire people. When I lived in New York, I'd hire, myself a bit but yeah it's fun though and the sculpture looks cool yeah i love it man i hire people when i lived in new york i'd hire they had people you could hire to put your ikea stuff together i hired a couple people so i fucking hate putting that stuff together oh ikea stresses my wife is like great at it and she has the patience for it i'm like she just tells she sends me to do something else but she's i, no. You go make the steaks.

Yeah, I'm handy. I'm handy enough. I can fix things, but that kind of furniture stuff. Right, with the little screws and everything. Yeah, the, I don't know, foreign torture instructions. Something like that. So I might as well say at the top, foreign torture. Yeah.

I do love Ikea though. Yes. I just don't like going there. We had a 7-eleven update they are refreshing their slurpees with an anything flows campaign which is of course play on anything goes the campaign includes four tv spots at 6 15 and 30 second lengths they each focus on a slurpee flavor and feature a diverse cast of embracing self-expression in addition the 7-eleven will sell a slurpee inspired custom capsule collection via their e-commerce store.

This is fun. And who doesn't like a Slurpee? It makes you think of a couple of things. The old slush puppies. Remember those? The slush puppy was the name of this little puppy dog with like different flavors. Anyway, someone listening knows what I'm talking about.

And you have Icy's. I loved Icy's. We go to Dave and Buster's a lot. And we have a lot of tickets. And we got the Icy's. I loved Icy's. We go to Dave and Buster's a lot. I was an Icy's girl. We have a lot of tickets. And we got these lights in here in the room and some unboxed ones. We do have the big Icy machine at home that we got from the tickets. Nice. So we can make our own Icy's at home.

There you go. Slap a slurpy label over there. We may have to go to 7-Ele or a QT because we make them at home. I worked about one weekend and I'm like, this is like buying the syrups. Oh, it's such a mess. I'll just go to QT for 99 cents. Are you kidding me? Get you a Slurpee.

Or go to 7-Eleven. But who doesn't like a Slurpee? Oh, I know. Or a Big Gulp. I remember Dumb and Dumber. Oh, yeah, yeah, yeah. Big Gulps. Oh, yeah.

That's a great movie. So ridiculous., yeah, yeah. Big gulps. Oh, yeah. That's a great movie. So ridiculous. But yeah, 7-Eleven. Can't forget them. I remembered them growing up. I'd go to 7-Eleven. I thought it was the greatest thing ever. I'd go in there and get a hot dog.

It was obviously a Slurpee. Would you ever buy any of the merch? Yeah, get you a 7-Eleven flat bill. I'm pretty sure I had like a 7-Eleven truck or something. They had the Hess trucks growing up. I think there was like a 7-Eleven truck or something. They had the Hess trucks growing up. I think there was like a 7-Eleven ambulance or something. 7-Eleven ambulance. That's funny.

Something didn't quite make sense. That's funny. Yes. And of course, our notes would not be complete without some TikTok news. TikTok is parking on gas station screens around the U.S. as part of a GSTV deal. This is insane to me, but they're going to start, TikTok will start appearing on more gas station screens through a new partnership with GSTV,

which is a video network that always has the little videos on, like, shell stations and whatnot. Look, here's the deal. This is great timing. Literally, there's a K-Store or whatever K gas stations are. Circle K. Circle K. They have these gas station things. And look, you're sitting there pumping gas. Right. timing literally there's a k store or whatever k gas stations are circle k circle k they have these gas station things and look you're sitting there pumping gas right you can't help you can't

help but look at it because it's like i started pulling my phone and then something comes on it and i totally watch it and it's some really bad commercial usually if it was tiktok it might actually be funny because they're probably showing like some creators doing something fun so your time and place and attention is fleeting. I like this. I think it's very fun. I like this. It's like certain media buys that I really like.

I really like ways buying ads on ways, like where you have the dots like on the thing. So if you live, if you have a business and you're right on the interstate, look into ways advertising, or this is a good one because people are paying attention. They're pumping gas. And what else they got to do? They got three three minutes of their attention which is longer than most people pay

attention to anything so this makes a lot of sense i like gstv gas tv i guess it's better the jokes could really go about here they could flow freely pass on the stv jokes we're gonna give you a pass on it since it's father's Day weekend. It's fine. You get a couple of dad jokes. We'll allow it. Hey, see, just a couple. Just a couple. I do like this. Hey, it's all about breaking through these days.

Yeah. And this says, I get it. GSTV reaches over 116 million unique monthly viewers. Which is bonkers. I told you, that's a lot. Yeah. And people who probably would never have, never download TikTok on their phone. If I owned a gas station chain, I would totally have these monitors every gas and I'd be selling ads to people like TikTok or anyone that has.

Look, who would you sell to? All the merch you sell in the store. You sell ads to that stuff. Slurpees. I'd have a Slurpee ad on there. There you go. See? Slurpee talk.

Exactly. There you have it. There you go. Your Father's Day edition. Dad jokes abound. I know. Nothing but the most important news here on the Radcast. Always.

Every week. No, it's good. Hope you get some information. That last bit was worth the episode to listen to. Agreed. Niche audiences and paying attention. Yeah. And that Waze tip will make you money if you have a business off the interstate i'm telling you always sponsored by my hat here take a vacay.com

all the best i'm telling you look here's shameless plug my wrist has been hurting my back's been hurting i think it's because my wife has been out of commission for two weeks and my body's just not responding panic pain exactly but we have a new CBD roll on. It works. I'm telling you, like literally, like gives you pain relief. It takes about 10 minutes to set in

and then it lasts about three to four hours. And that CBD is actually has some healing properties. A wrist has actually improved greatly the last week since I've been using it. So you go to take a vacay.com, look up the CBD roll. There's a good one for dad.

You can put it on the way a little late for order, but dad, dad's always having somewhere. Get him some gummies while you're at it. There you go. He'll thank you for sure. Yes. My dad loves or the sleep gummies.

Robert's adult egg. Yeah. Either way, visit take a vacay.com. That's V A Y C A Y. The only way to. Visit takeofak.com. That's V-A-Y-C-A-Y. The only way to spell. The right way to spell V-A-K. Always time to get away.

You can learn more about us at theradcast.com. Search for dad jokes. You'll find all of today's best humor. Yes. For Ryan Alford, Sawyer on the ones and twos. Christina Yossi. Grace, my favorite person. We'll see you next time on the Radcast.

To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.