Right About Now with Ryan Alford - The Week of June 23, 2023 Marketing and Business News: The Coors Light and Patrick Mahomes Promote Bear to Dodge NFL Rule

Episode Date: June 23, 2023

Welcome back to The Radcast! Today is Friday, June 23rd and we're in the third day of summer. We've got an exciting episode filled with the latest marketing and business news, including a funny Coors Light ad featuring football player Patrick Mahomes. They found a clever way to market their brand despite NFL rules about promoting beer. We also dive into some nostalgia marketing as brands like Wendy's and Goldfish remix old songs and tap into musicians to create brand-friendly jingles. It's a strategy to attract younger generations including millennials and Gen Z, as well as the upcoming Gen Alpha. So, if you're ready to learn how to apply these insights to your own business, tune in now!Small TalkTitan submersible (01:00)Coors Light and Patrick Mahomes promote Bear to dodge NFL rules (01:40)https://www.marketingdive.com/news/patrick-mahomes-bear-coors-light-NFL/653338/Why brands like Wendy’s are remixing old songs into new jingles (04:01)https://www.marketingdive.com/news/brand-remix-remake-song-campaign-wendys-gen-z-millennial/653125/RadnewsLast week: Transformative Journey of a TV Personality Into A Real Estate Mogul with Tarek El Moussa (05:30) SponsorVaycay: Premium Wellness Products Delivered Straight to You in the US (06:50)Highlight CBD Roll On Productwww.RolloffthePain.com Social Media NewsInstagram now finally allows users to download public Reels (09:20)https://techcrunch.com/2023/06/20/instagram-now-finally-allows-users-to-download-public-reels/Pinterest doubles down on vertical video for seasonal ad strategy (10:37)https://www.marketingdive.com/news/pinterest-westbrook-media-video-ads-halloween-winter-2023/653003/Airheads puts TikTok trend to the test with muscle-fueled Shake Factory (12:40)https://www.marketingdive.com/news/airheads-viral-tiktok-challenge-shake-factory/653070/ Marketing NewsChips Ahoy! updates marketing recipe to stay relevant with Gen Z (15:05)https://www.marketingdive.com/news/chips-ahoy-new-marketing-strategy-relevant-gen-z/653078/Vimeo intros a trio of AI-powered editing features (18:45)https://techcrunch.com/2023/06/19/vimeo-introduces-a-trio-of-ai-powered-editing-features/?cx_testId=6&cx_testVariant=cx_undefined&cx_artPos=2#cxrecs_sCrayola extends content strategy to Pinterest, TikTok following strong YouTube results (20:22)https://www.marketingdive.com/news/crayola-thesoul-publishing-tiktok-pinterest-youtube-gen-alpha/652790/Apple Podcasts gets upgraded search functionality (23:10)https://techcrunch.com/2023/06/20/apple-podcasts-gets-upgraded-search-functionality/ SponsorRemember to www.Rolloffthepain.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil phoenix, you're getting down on your knees, said it's time for you to get down, cause now I'm doing what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, June 23rd, the third day of summer with my co-host, Christina Yossi. What's up? Just enjoying this rainy summer. It's been a very wet week here in Greenville, South Carolina, home of the Radcast. Indeed. And yours truly and all of our all-star group here.

Yes. It's been wet, though. Yes, it has been. But at least we're not at the bottom of the ocean. Dude, this is true. Our weekly marketing and business news ventures down to the Titanic this week. You can't talk about news in any sort without bringing that up. Oh man. I could talk about

it for the whole episode, but I won't do that. We have more small talk to get to though, which is fun. Yes, and we do pre-record this. We aren't shy about that. So there's the possibility that you're listening to this and the worst news or the best. There's great news by now. We shall predict neither. We're a good 24

hours away, at least from when these normally release, if not more. We do our best. So if you know something we don't, then we can't wait to get there. Exactly. Tune in next week for our updated opinions on all of this. Of what you already know when you're hearing this. Exactly. But in other news, Coors Light, because we've got to have some beer in the episode, and Patrick Mahomes are promoting beer

to dodge NFL rules about how players can't promote beer. So now they're promoting Coors Light beer, which is a very, it's a very tongue-in-cheek, it's a really clever little spot. I really enjoyed watching it, and I think it's a smart little play on words. It's brilliant, it's brilliant because

essentially, there's all these rights with the NFL. There's a couple of different angles here. Some of these brands own the entire, like the official XX of the NFL. And then you have the players' contracts that say they can't promote certain things or the NFL doesn't want them promoting beer or wine or whatever. Just for the optics, which I get. or whatever just for the optics which i get and so Coors Light knows that their brand is big enough and transcends that they can do the Coors Bear that and know that essentially Patrick Mahomes is promoting the brand as a whole and they don't mention beer at all it's very clever

and very smart yeah and i'm here for this kind of creativity, and it's totally unrelated, but it reminded me, and you guys may remember this, maybe not, and it was Kmart. Kmart was ballsy for like the first time ever. This was probably like eight, nine years ago, maybe it was 12 years ago. Your time runs together and you get to be over 40. Anyway, they did a whole thing where they're talking about

doing shipping from the website. And so they have this girl and they go, yeah, they're doing shipping. They're doing, they ship my drawers right to me. They ship my pants. They ship my drawers. Clever, clever. Anyway, it reminds me It's totally unrelated to that, but it was just a total creative, unexpected play on words and spin. And when you have that parameter, like that's when real creativity happens. It's when you have. I think that CMO at Kmart lasted like one month, but I thought it was brilliant.

It's like the funniest commercial I've ever seen. It was great. It was on live TV. I was like watching it. I was like. That's smart. Did they just say that? That's smart. That is very. Anyway. But this is fun too. Yeah. It's just live TV. I was like watching it. I was like. That's smart. Did they just say that? That's smart.

That is very smart. Anyway, but this is fun too. Yeah. It's just a bear. But Patrick Mahomes, best quarterback in the NFL and very popular. And he's only 27. Yeah. It's fine.

I know. You're doing great. The Coors Bear. So good. And we also have brands like Wendy's who are remixing old songs into new jingles. A lot of brands are doing this. Uber Eats, Chex Mix, Pepperidge Farm, Wendy's, and Goldfish are tapping musicians to create brand-friendly jingles and remix old songs. This is a great way for them to try and target millennials, Gen Z, and our next generation of Gen Alpha, which I was researching this morning. So Gen Alpha is anyone born between 2010 and 2025.

Yes. Nostalgia sells, usually. You put a Queen song behind anything, it's good. That's right. And Wendy's is always, their marketing department's always a little bit ahead of the game. Their Twitter is always a little bit ahead of the game. I know. But they're smart.

They hire her. I'm still convinced, at least when they first kind of started, they just had the wittiest 21-year-old of all time or something. And you just didn't care. And they were like, yeah, whatever. You play with your phone. Just say whatever you want and be hip on all the topics and be a little witty, a lot witty.

Don't worry about offending people. That's kind of what it came down to. It's good. Yeah. And this makes sense. And I'm all into songs. Look, I'm not a music guy, but like the jingles,

they stick with you. You remember that. It has nostalgic feel and look, emotion sells. And music creates emotion. It stirs emotion. So I'm all for a good jingle. Yeah.

Y'all can sing the, was it the Burger King rap? Yeah. Is that it? Yeah. Yes. The King. This week on the Radcast, we did a re-release of our episode with Torek El Moussa,

flipper flop star, and now real estate mogul. Great, insightful episode with Torek. Down to earth guy. Really came from nothing and built his way up. A lot of setbacks. So a really true, great entrepreneur story. Next week, surprise. We're looking back at a catalog.

I go on probably five to seven shows a month myself. And so we're looking back through the catalog. We might share an episode that I was on. And then we're also looking at some best of content. So TBD, but it's going to be a very action oriented and I guess best of type of insights in marketing tips, tricks, everything, and maybe a little backstory on yours truly. For those of you who haven't heard it a thousand times on any of the social media. Anyway, next week, we've got a lineup of guests coming up. We're actually recording one

of my favorite artists of all time, Moby. Next week, we've got some big of guests coming up. We're actually recording one of my favorite artists of all time, Moby. Next week, we've got some big hitters coming down the line. So it's summertime. So we're filling a few gaps that we had while we fill up the schedule with big name guests and really insightful entrepreneurs. Lots more to come on here on the podcast. Indeed. How's your wrist? You have plantar fasciitis. Surprisingly, thanks to...

Do you have a tip or trick you'd like to share with our listeners? Roll on, paint off. It's the truth. I've been using the CBD roll-on product from Vacay. Who's CBD? Thank you. Thank you. Yes. Vacay CBD roll-on. And let me tell you, being a guy, an athletic guy that's played sports my whole life, you always had the icy high. You have these things like, sorry, let me tell you. This is, oh my God, if I had this before, like this stuff actually works. Yeah.

Like you get that cooling effect, which is like, oh wow. Okay, cool. Okay. Which kind of numbs or tingles anything anyway. And rarely it's doing much of anything, but kind of has that feel. But this roll on literally within about 15 minutes, the tingle is still there.

It doesn't go away in like two seconds like it does on other products. And then it's just really weird. You feel absorbing a little bit and it just starts to really dull the pain. Yeah. And it has healing properties and everything else. All the inflammation.

Because I've tweaked my wrist at the gym probably, I don't know, six, eight weeks ago. And it's gotten, I've stayed, I've kept heavy weight off of it to try to let it heal and doing some stuff in my physical therapist. And that and with my plantar fasciitis. But I've been rubbing that CBD oil and it's gotten noticeably better. Yeah. And literally, I'm back to training full with my wrist. And it's like, I'm like, you just don't think this stuff works.

We're all so skeptical of products now. And you hear these things like, oh yeah, sure. And all the buzzwords and we're so desensitized to it now. And you've tried the creams or whatever. And you're like, it's over the counter or traditionally known. But this is killer. You need to go rolloffthepain.com. That'll take you right to the landing page with all the product details, ingredients,

how to use it, how to order it right to your house. It's also great preventatively. I use it like right after I take a yoga class and it helps with my mobility the next day. I'm not nearly as sore or tight, which is amazing. Yes. And again, this is something that I've used at firsthand. And as someone that has used a lot of these things, I really feel good promoting because what really surprised me was less. Okay. I knew I'd get like some temporary, like really the peppermint. We all know that.

Yeah. The heat talking with my doctor, who's a physical, like an alternative medicine doctor, but a real doctor. He's the CBD access healing properties. And once it absorbs and if you do it enough, it keeps absorbing and those receptors and everything. And once it absorbs and if you do it enough, it keeps absorbing.

And those receptors and everything. Right, our bodies are made to process it. Yeah. So go check it out. Rolloffthepain.com. Vacay. Premium plant-based wellness products delivered right to your house. Amazing.

On to some social media news. Instagram is now finally allowing users to download public reels. It's about time. TikTok offers this as well as YouTube, but they are now allowing users to download public reels for sharing outside the app. Downloading is enabled by the share button and then tapping download. You will have that little watermark. But again, this is only helpful for everyone.

Yeah. And there's always these backdoor ways to do this because screen recording, you do screen recording or you go to search for how to download it. And there's like these sites where you plug in the URL. And it's not because they're like trying to steal the content, but I'm trying to send someone the video file or share an example with a client or something. I'm not trying to copyright it or anything like that. Or slide into DMs. Yeah.

And so we throw the watermark on there and let people do it. Right. You're going to get people spending more time on their way to going to download. I'm sure they're tired of it. to dms yeah and so we throw the watermark on there and a lot of people do it right you're gonna get people spending more time while they're waiting on it to download i'm sure they're tired of i post my tiktoks on my instagram and sometimes i'll just pop out on my story and it still has the tiktok watermark yeah so i'm sure that they don't want other platform watermarks on theirs yeah i guess and feels like obvious yeah i don't really know why you, I get why you could convince yourself that you shouldn't do it.

Like when you really get underneath it all. Right. It can only be beneficial. It can only be beneficial. Especially if you get the watermark with your logo on there. Every billion, billions of videos with your logo on it getting spread around. There you go. Free ads.

And we've got Pinterest still bobbing up and down, staying relevant. They are doubling down on vertical video for a seasonal ad strategy. Pinterest has appointed a media company founded by Will Smith and Jada Pinkett Smith as its exclusive creative partner to offer marketers branded content services during Halloween this year. Interesting stat in this article that really jumped out to me was 97% of the top searches on Pinterest are unbranded. People don't go there searching for brands. They go there for ideas, right? I don't know.

Wedding, shower, crafts for the table. Packing lists. Yeah. I'm the wrong person to be commenting on. Oh, I love Pinterest. I'm not Pinterest, but wedding showers. Wedding showers. Wedding showers.

Yeah, yeah. You got it. You're doing great. You're doing great. One, I was like dragged to a girlfriend. Look, I get dragged to them too. I hate them. Back like 20 years ago.

But yeah, but that's interesting. Not brands. So it means there's a ton of opportunity if you use the right keywords and you're a brand for those searches to pop up into it. So you don't have to worry about necessarily competing with the branded term when they're doing general searches. Again, you need to be there with vertical video. Vertical video is everywhere.

Everyone's on their smartphone. I don't know why it took 10 years of the smartphone era for people to figure this out. We turned our phone for 10 years. Right. Yeah, we actually did. To go to the horizontal. We had games. And don't get me wrong.

I love the cinematography and the cinematic look of the 16 by 9 and all that. But when you really think about it, it's better viewed on a larger screen in that way. It's been interesting watching that evolve and how people can storytell differently in that vertical format. But even a platform that hasn't traditionally been video focused is now seeing. And the fact that they're rolling this out at Halloween, I think is brilliant because obviously they have time to roll it out well.

But fall is really when this platform is at its peak use. Cause looking at Grace, cause she get it. Like we're all like, I'm like, like I feel like every white woman takes to the internet and is like fall decor. So I think it's like a brilliant with timing as well. Now AirHats is putting TikTok trends to the test with a muscle fueled shake factory.

Woof, AirHats is TikTok trends to the test with a muscle-fueled shake factory. Woof. Airheads is encouraging consumers to test out a new way of eating its candy through an Airheads Shake Factory pop-up event. The move follows a viral TikTok claiming that the candy tastes better after being shaken into a new shape. Again, this is just them taking an idea. A line of bodybuilders who will be shaking the candy into a smaller pillar. What I understand is I've had my kid look. I love it. I'm a connoisseur of candy because I have four kids.

And a sweet tooth. One teenager and all little kids. So there's candy everywhere. I've seen it. Those airheads are pretty firm. Does shaking them really shape them into something? If you, I think that's a joke of this is how gym bros do it if you if they're warm enough like if you've been sitting in a car or a

bag or whatever or your back pocket exactly and you like shake it like this yeah it'll yeah i mean i get the it'll be a little exactly exactly but i was this was confusing i was like okay but if you freeze them they'll break your damn teeth. That was like a trend at one point. But the key here though is social media is a great platform for giving you feedback on your brand. And the way people use your product, eat your product, whatever it might be, service and otherwise, they're giving you feedback. So leaning into that feedback, like the way Airhead is doing is the key here. So they're taking something that was trending on TikTok andok and making it cost anything yeah so they make an event about it that probably still didn't cost very much bodybuilders but i doubt they went to whoever

the first creator of this little trend was and say hey thanks for telling us this here's a cut of our ads yeah and look think about this airheads like and they do run, I have seen like candy. I think I've seen some of their commercial, like on like kids programming or something like that. They don't run that many commercials, but they'd never do a commercial. Like this is like true organic content. The unthought of, never would have thought of it unless your users and your millions of people to use your product just randomly came up with it. Unless your users and your millions of people that use your product just randomly came up with it. And so it just it shows you the contradiction between what you might think would be a great ad versus what actually gets attention. Yeah.

Keep that in mind when you're overthinking your bad ad idea. Yeah. Start watching this Gen Alpha too. They're coming quickly. Alpha Omega. Whatever it is. Now we have our marketing news chips ahoy which is disgusting not a fan updates their marketing recipe to stay relevant with gen

z they have resurrected their animated cookie spokesperson ship who is disturbing i'm sure we can have a little like image i googled i like that guy no he's like the crazy honeycomb like crack addict. You know what I'm talking about? Yeah. Don't like it. The brand has focused on developing content appropriate for different digital platforms and leaning into real-life experiences, which appear to be working.

Chips Ahoy has activated a promotion for video game franchise NBA 2K on Twitch and partnered with The Shoe Surgeon for merchandise drops and is hosting a three-day yacht party. There's a lot here to unpack, but let me start at the end. with the shoe surgeon for merchandise drops and is hosting a three day yacht party. Let me get to, there's a lot here to unpack, but let me just, let me start at the end. Go on Instagram and look up the shoe surgeon. If you want to get,

go down like a little vortex rabbit hole for a little while. Unbelievable. He takes like air Jordans and has this artistic view and they're bad-ass. Yeah. Like I tried to order a pair once and he was like on an eighth month wait for a three thousand dollar pair and now it's like more than that god damn go look on instagram really great so it's cool that they're he's definitely in the in this vernacular with kids and every other i don't know yeah 15 to 30 year olds or and even the 46 year

olds me hey the cool when that elevates you know I think of Chip Sahoy as like cheap and shitty and then you add something cool and cool looks like that. The characters though, I like. And I bet, I had this conversation

with someone that the old school characters have disappeared. So bear with me for a little while. So definitely Chip from Chip Sahoy, which can be a little scary,

the cookie face. I don't like him. He's a little weird. But think about the Kool-Aid man. You don't see him very much anymore. How cool was that guy? He ran through brick walls. Oh, yeah. That was good. That was actually good.

Yay, I could be the voiceover if you need the Kool-Aid man. There you go. Then think about this. When's the last time you saw the Hamburglar? Oh, God. From McDonald's. Is that just PC? Is it gone woke? Can't be the Hamburglar because he steals burgers. I don't know.

You don't see any. You don't see Grimace. You don't see any of those characters. You don't see Ronald McDonald very much anymore. Right, us as clowns are terrifying. See? Ronald was sort of terrifying. Ronald was okay, but like.

Grimace is supposedly coming back. I think we had something on that. But they had to bring the Hamburglar and there was one other one. Was there like a chicken? They used to give those things out. But they're recognizable. They make you remember the brand. Yeah. And I really want to know why Hamburglar's gone away. I want to hear it out of the executive's mouth

that it's not PC or something so I can not go to McDonald's. I'll still go there. We've gone like 300 hot cake Fridays in a row. I doubt it's that. I think that it's like people just it feels dated unless it came back and they like revamped it a little bit. Well you gotta revamp it. Yeah. I mean he needs a new mask and everything

like whatever the thing around it. That's so funny the old burglars are just a little mask over the eyes of all. Pantyhose. Yeah exactly but I'm all for Chips Ahoy bringing maybe a less scary chip back. Couldn't hurt. Or like Toucan Sam even. You've got a really crunchy kind of crappy cookie. You need a spokesperson let's be honest. Zamas never did any of this shit. Chips Ahoy probably won't be sponsoring their ad cast but let me tell you. We don't like you. The only thing Chips Ahoy

ever did right was making the chewy Chips Ahoy. They were the first brand to do that weren't they? And they were just sort of okay. They were like the crunchy chips of a pass. But the chewy one was a little softer, but still a little. Just break and bake, baby. Just break and bake.

Yes. Or just break and eat. Exactly. You don't have to bake those things anymore. You can get those at the grocery store now. The little bites. Yep. Yeah.

I'm like, yeah, sign me up for that. Gotta look quick cookie dough. Now we've got some AI news. Vimeo intros, a trio of AI-powered editing features. We're going to see more and more of this. We already are. Vimeo has launched

a suite of AI-powered tools available as part of its standard plan for $20 a month designed to help users create scripts, record footage with a teleprompter

and edit videos. Yeah, this is cool. Makes sense. We use Vimeo. They're great for storing video. We don't have all the bullshit thatter and edit videos. Yeah. It's cool. Makes sense. We use Vimeo. They're great for storing video. We'll have all the bullshit that you get with YouTube. Yeah. I want to see how many people like use these functions.

Like sometimes they can be great and having not used them. I don't want to speak to exactly the functionality. Totally. I think it's great that they're helping again, democratize some tools that were used to be unreachable for amateur videographers and photographers and things like that. So that's great. We'll see how they play out.

And I will say being a customer of Vimeo, shameless plug, today's podcast brought to you by Vimeo. They introduce a lot of like I get an email on a feature or something like every other week. And so they are jamming all kinds of new stuff into it. I don't know if like they're trying to get something to stick or if they're just trying to innovate. But they've created this clear delineation between them and YouTube and some other platforms for being more of this creator's hub for the creation and housing of the content versus just publish and distribution YouTube in a way. Right, it's not just like consumption, essentially. Yeah, and the tools are better and feel more professional business

about sharing stuff, creating like collected videos, like collections, showcases and things like that. So anyway, there's your plug. If you need any of those services, call Vimeo. They didn't pay us. And now you have AI, now you have AI. We've got a little bit of Pinterest back up here. Crayola Crayons is extending their content strategy to Pinterest and TikTok after they had a strong result with publishing content on YouTube.

The initial tie-up led to an increase in organic views on Crayola's YouTube by more than 40 times in April of this year compared to the average monthly performance during Q4 of 2022. The Hallmark card brand is also reporting a significant boost in output for its YouTube channel along with a boost in subscribers. And this is specifically to target younger audiences like the aforementioned Gen Alpha. Did you know Crayola Crayons was owned by the Hallmark company? Not till today. Thank you for asking. I didn't know that either. That must have been a transaction we missed some 10 years ago, whatever happened. I guess it makes sense in a way, but I don't normally associate like crayons with Hallmark cards. I think it makes, like it's that, it all feels very wholesome to me, I think is why it, I was like, oh yeah, that, I guess if I had to pick.

Owned by the Lifetime Channel. Exactly, exactly. You make cards with crayons, you buy cards, whatever. There's some kind of connection. Part of this, it's funny. I worked with large brands in the past. We still work with big brands, but not some of the behemoths that I used to work with 15 years ago. And some of this shows some of the dated thinking of some of these big brands.

Okay, so Crayola, they had success on social media, so they're going to extend it to other social media. It's no shit. It's like, why are you not already there? This is what you should have been doing seven years ago. I think what I find interesting about it, like specifically with targeting, because we talk so much about Gen Z, right? Because now they are spenders, right? They're a huge piece of the economy. And you now have this, like the next generation and they aren't spending any money,

but they're coloring, but they're not coloring. They're still watching things on their iPad or YouTube. And so it makes a lot of sense that now they're like, oh, duh, that's the next. So yes, it's obvious, but it also feels really smart because I don't think of brands that target young people doing things like this. Yeah, I don't know.

They should be. They should have already done it. No, absolutely. Because coming to the Alford's family house for a little while. Do your boys color? Do they color? No, but they watch YouTube and YouTube Shorts because they don't let them on any other social channels.

So the creepos don't like. Amen to that. But not that they're doing anything wrong with social media, but at the right age. Yeah, for sure. And so it's, this is where the target's at. The target's been there. Yeah, vertical video and shorts and all that has certainly expanded it. But the target's been on YouTube for, it's not like a new thing.

YouTube's been kind of like the TV of the younger generation for the last five to ten years. Yeah, at least ten. At least. So, no, it's good. And I'm not surprised they saw success. And Pinterest and TikTok makes sense for the next launch. Yes. Yes, it does. Apple podcast is announcing an upgrade to its podcast app, which includes nine new subcategories, such as mental health and relationships. Podcasts by language feature has also been added, allowing users to in certain countries to more easily find podcasts based on their language.

Podcast discovery has a long way to go. Yes, it does. I'll just say that. It's okay. And I think Apple does as good a job as any of them, which is a low barometer. But I think there's, if we're half, like on the barometer scale of innovation and everything else, we're like, we might be halfway there where it should be. I listened to a podcast on this morning about how bad discovery is on podcast apps. It's terrible. And having now run multiple, now on two regularly,

it's difficult to get your show out there other than doing social media. Things that we would do anyway, but it should be easier to be discovered for similar content. You can do these keyword searches, but all that's rigged and not been great. So anything that they do to improve this should help podcasters and people looking for it. And I do think Grace and I were looking through like some of the categories for it. It did feel like we were trying to find like a certain one looking up something for a project. And it was like, I felt like we couldn't find exactly what we want. Like we found one category, but like we felt like there was somewhere in between. So I think a few more

categories doesn't hurt in that process. Makes sense. And we support Apple because we're in the top 10 in marketing and top 100 in business. Give us some love or share us with your friends. Help us get that number up. Exactly. Or down. Remember, rolloftopain.com. I'm telling you, you'll thank me later. This is true relief rolled right on. It actually works better than anything over the counter. It'll live right to your door. My friends at vacay, takeavacay.com. That's V-A-Y-C-A-Y for the full brand.

But all you got to do is go to rolloftopain.com. Easy to it. And it will go away. It actually works. Yes. Believe it or not. Can confirm. Learn more about us at radcast.com. Easy to it. And it will go away. It actually works. Yes. Believe it or not. Can confirm. Learn more about us at radcast.com.

Search for today's content. Search for all of our episodes. Any topic. Look for Instagram tips. You'll find all the highlight clips or any of the episodes where we've talked specifically about that. It's a great feature. The website needs to be used more when you're looking up anything in a certain topic of interest that we might have talked about all the business news or as a guest that we may have had

entrepreneurial best advice like you it's very exhaustive what you can look up so check it out there you go for christina yossi saw your eyes on the ones and twos. I'm Ryan Offord. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at the Radcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Offord. Stay radical.