Right About Now with Ryan Alford - The Week of June 30, 2023 Marketing and Business News: Your iPhone Will Soon Be Able To Replicate Your Voice

Episode Date: June 30, 2023

Welcome to The Radcast, your source for the latest Marketing and Business News during the Week of June 30, 2023! We've got some exciting stories to share with you today. As we wrap up June, let's not forget that Independence Day is just around the corner, along with the delicious Hotdog days on the 4th of July.In this episode, we'll be discussing the latest update on the Titanic sub, with international agencies investigating the Titan implosion. And have you heard about the new Grimace shake trend? It's causing quite a stir! But that's not all - imagine your iPhone being able to replicate your own voice after just 15 minutes of training. We'll be diving into that fascinating topic as well, and a lot more social media news! So grab a coffee, sit back, and join us as we bring you the latest scoop on marketing and business trends. Let's stay ahead of the game together!Small talk:4th of July (01:02)Grimace shake trend (02:30)Titanic sub update: Titan implosion to be probed by international agencies as memorial held for father and son (03:20)https://www.independent.co.uk/news/world/americas/titanic-sub-implosion-debris-remains-latest-b2365445.htmlYour iPhone will soon be able to replicate your voice after 15 minutes of training (04:30)https://edition.cnn.com/2023/05/16/tech/apple-accessibility-features/index.html RadnewsLast week: Harder Than Life with Kelly Siegel - CEO of National Technology Management (NTM) and a successful author (06:04) Sponsor (06:57)Vaycay: Premium Wellness Products Delivered Straight to You in the US Highlight CBD Roll On Productwww.RolloffthePain.com Social Media NewsOpenAI’s ChatGPT app can now search the web — but only via Bing (09:02)https://techcrunch.com/2023/06/27/openais-chatgpt-app-can-now-search-the-web-but-only-via-bing/Twitter’s former CEO has a new app that looks a lot like Twitter (11:04)https://edition.cnn.com/2023/04/28/tech/bluesky-social/index.htmlTikTok is testing a new option to create AI-generated avatars for profile pictures (12:24)https://edition.cnn.com/2023/04/26/tech/tiktok-ai-avatars/index.html Marketing NewsOreo and Super Mario team up to defeat Bowser with limited-edition cookie (13:22)https://www.marketingdive.com/news/oreo-super-mario-defeat-bowser-limited-edition-cookie/653978/Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return (15:21)https://www.marketingdive.com/news/taco-bell-volcano-menu-paris-hilton-y2k-nostalgia-campaign/653867/Malibu joins remix trend with update of ‘The Piña Colada Song’ (17:15)https://www.marketingdive.com/news/malibu-jax-escape-pina-colada-alcohol-summer/653627/ SponsorRemember to www.Rolloffthepain.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil phase. You're getting down on your knees. Said it's time for you to get down. Cause now I'm doing what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, June 30th, 2023. Our weekly marketing, business, news, and grimace stories of the week. Grimace stories of the week. Yes. Which is what I'm on Tondra. I know. Grimace stories of the week. Yes. Which is what I'm on Tondra. I know. Last week before the 4th of July. Yes.

And before the 4th of July. Yes. Last day of June. Yes. And we've got Independence Day on Tuesday. Yes. Is that a hot dog day? Hot dog days?

Hot dogs and burgers. Grill out. Yeah. The hot dog eating contest, I think, on the island is on. You're right. You're right. How many hot dogs could you eat? Like, give me the number.

Like, how many could you put down? Empty stomach. Give me a number. You guys stick to it. We might do this one day. God's honest, at least six. Okay, six. Yeah.

With chili or just basic? They don't eat chili on the meal. No, I wouldn't dip it in water. But bun and wiener, six. Interesting. Sawyer. That's like my low estimate. Could you do six?

Okay, four. All right, Grace is in the room. You got to name yours. How many, Grace? I think like three. Okay, yeah. I think I could do four. No, I could easily do six.

I feel like I could say six. Yeah. And I'd get, after four, I'd go, done. I think I could do six and not feel great, but feel okay. But probably eight would, I could get after four, I go done. I think I could do six and not feel great, but feel okay. But probably eight would, I could get eight down, but then I would be like,

I'm out. Like one of those food eating contests or something. No, I shouldn't. Then they're done. I'd have the t-shirt. Oh, interesting story.

We'll have to get into later. Back in my day. Yeah. Back in your day. But yeah, independence Day coming up. Yes. And we got the Grimace Shake, which is a trend we just started talking about.

Yes, we did. Pre-episode. I'm like, what's trending? Trending in business was literally the McDonald's Grimace Shake. A purple berry flavored special edition shake. It's all the rage on TikTok. Yes, and we talked about this a couple weeks ago, maybe last week,cdonald's is trying to bring back their mascots other than the hamburger

right they're all gonna come back they're all coming back but now they have this grimace shake to celebrate grimace's birthday and the internet has just taken it to the next level yeah it's the joke is it's funky color so you take a sip and things go south in a hurry. They're doing all kinds of, almost like short films, practically. Yes. They're almost reminiscent of Vine. With just how unhinged they are. Yes. And literally, things go south in a

hurry. They go either instant death or psychotic episodes. Like I.E. Blair Witch. It's quite funny. I'd give it a shout out. I don't know if this is what McDonald's is going for, but they say what is good publicity? Indie publicity is good publicity?

They're selling more of them just to make these videos. They're not complaining. Speaking of indie publicity is good publicity, I don't know if this applies. But the Titan sub, we have an update, as everyone I'm sure knows, it did in fact implode. And the area where they believe it imploded is being probed and they're going to have a memorial for

the father and son who are on board it's not funny it's not funny i'm not laughing but the only way i can think about it without getting too without spiraling is to laugh at it right because it's just so ludicrous but it is ludicrous that's the update that imploded how fast it imploded like 30 miles like oh smash like a can on your foot yep just like an egg that's much better than being on the bottom of the ship and being like trapped with your oxygen i can't think about it i can't think about it would you like to be dry die instantly or die slowly just done and done blow the candle or would you just not be dumb enough to get on a aircraft that's going to 12,000

or a craft here's the thing I would skydive I would go scuba diving I would snorkel all of those things but if all proven to be safe

at least for 99.9 exactly I'm not going to be the there hasn't been enough trips down there to prove that it's safe there hasn't been one million flights also it's the Titanic have we not learned our lesson

let them rest in peace I know it's probably cursed Has it been 1 million flights? Also, it's the Titanic. Have we not learned our lesson? Let them rest in peace. I know. It's probably cursed. That's what I think. But that's my thought. Yeah. We got some iPhone news. Your iPhone will soon,

this is so creepy. Your iPhone will soon be able to replicate your voice after 15 minutes of training. Does Apple get your name right? Does Siri get your name right? Yes. Yeah, Siri does not get my name right.

It didn't, but it learned, I think. Like how to do Alford instead of Alford. Yeah. As always, Yassi. Because everyone wants to call me Alford. It's been the curse because there's only one L. Yeah.

Ryan Alford. It's Ryan Alford. Totally. I would do the same thing because it's A-L-L is all. Yassi with his M. That's an S. It's not a Z. It's fine.

But Apple has announced a series of new accessibility tools for its iPhone and iPad devices including personal voice, a feature that replicates a user's voice after 15 minutes

of training. Yeah, it's a little scary. It's for people with vision and hearing. I gotta hear it. It's been 15 minutes to train this accent

that lived in New York so it's not as bad as it used to be but it's still Southern and it's deep. And I got to hear it to believe it. Mine would be very easy. I already sound like Siri, so it's fine. You kind of have that radio, like a very nice female voice and actress voice, like a professional voice. Sure.

But I would think maybe because of how polished it is, it might be easier to replicate. Right, you should be like, ah, this already sounds. The new voice of Siri. Yes. That would be be easier to replicate. Right, you should be like, ah, this already sounds. The new voice of Siri. Yes. That would be my goal. Maybe. Fun, freaky. It's fun and freaky.

We'll see. I don't know what they're going to do with that. Yeah. Speaking as someone who is fortunate and not visually or, I don't know, aurally impaired. Aurally impaired. Aural, A-U-R. Aurally. Auditorily impaired.

Okay. Yeah, we got some radcast news yes this week on the radcast tuesday we had kelly siegel kelly truly hard in life including his abs barely barely had a great time with kelly he came in flew in we spent a couple days together talking business life and all things his journey he's recovering. He admitted that he's been through it all, but he just drew a line in the sand and said, I'm changing. And he's never having, he's having the time of his life still. Yes. He is the gregarious guy and really infectious personality. One truly infectious. And I like, I don't know, just positive. He'll say anything and he's just

himself. Yeah. Unapologetically. Gotta respect it. Kelly Siegel. So I hope you check that out. It launched on Tuesday. And wherever you listen to the podcast, wherever you're listening to this, just go back one track. Yep. Yeah.

You'll listen to Kelly. And you can follow vacay.global on Instagram to find some footage of Kelly with our brand new CBD roll-on. Yes, that's right. You may or may not be able to paint on the ads. We cannot confirm nor deny. Yeah, we can't confirm nor deny. But if you go to rolloffthepain.com, get it? I get it.

Yep. Gold star. Yes. Look, I did a video. You're going to see this on the, if you go to vacay.global on instagram it'll be on the gram i think it's the next few days we've got a schedule but literally i had some ligament issues major issues on my left hand overdoing it like we always like to do and then thinking it was fixed and it wasn't fixed and hurting it again it's been the only

thing that's made my arm feel better and i have a tennis elbow thing. I'm getting old around here. You're falling apart. But luckily, I roll it on and the pain falls off. Roll off the pain. Yes. CBD roll on, the highest strength, four times stronger than the competition. Yes, that is true. Yes.

It actually has healing properties. This isn't, oh, it feels good for 15 seconds. It doesn't just treat the symptoms. No, it doesn't. It has healing properties. It's been great for me. And I've had a lot of feedback from people that we've given it to. And so it's now available for sale at rolloffthepain.com.

That'll take you right to it. And it is a game changer. If you work out, need sore muscles or have any ligaments or strains and certain things, it's a topical roll-on. Feels good. Does have that cooling effect, which people like things. It's a topical roll on. It feels good. It does have that cooling effect, which people like. We love the peppermint.

Yes. Tingly. Rub it on sore muscles, wherever you want, especially your abs. If you want to get them six pack, give them a shout out. You always go to take a vacay.com to see the full product line or roll off

the pain.com for the CBD roll on. You'll thank me for it. I'm telling you because it actually works. All that other shit out there doesn't really work. Icy hot talking about you. Sorry, I've used you. This is a testimonial. This is a non-testimonial for you.

I don't care what Shaq says. Shaq's paid. We are not. That's right. Give him a shout out. On to our social media news. We've got ChatGPT all up in here again. OpenAI's ChatGPT app can now search the web, but only on Bing.

The app has added a new feature of browsing that allows users to search the web with AI-powered chatbot. The new feature is enabled from the settings page and is available for both iOS and Android versions of the ChatGPT app. Here we go. Like, the browser wars again. So it's only on Bling or Bling. How does it should, I wish it would be called Bling. It should be called Bling.

That would have been better. I'm thinking of one of the girls at our office got engaged this week and she's got Bling on. I think I like the Bling nature, but Bing, but yes, Bing. So Bing versus Google. Google's going to have their own version,

but I do ChatGPT. I freaking love it. It's very useful. I know it's coming for some people's version, but I do chat GPT. I freaking love it. It's very useful. I know it's coming for some people's jobs, but it's making my job easier. But it's good for jobs. It's even good for ideas.

Like I found myself, I have the app now, which is very handy. Like things that I would have never used it for. I'm like, maybe I'll see what that says. It's better advice.

We asked last week. How should I punish my son if he does? We asked last week if a gorilla or a grizzly bear would win in a fight and chat gpt came back with some very interesting who was it a summary it gives like all of the stats of each animal and says that hypothetically in this situation the grizzly bear would probably win but this would never happen because these two animals are never in the same place. No, never.

But I would have guessed a grizzly bear. You don't want to mess with a grizzly bear. They are significantly larger. Yeah. Yeah, but grills are pretty strong. I don't know. I'll forward you what Chad GBT said. We had a poll in the office. It's the answer platform. It has answers, not

problems, solutions. That's what I like about it. I think that's what i like about it i think that's what i like about it there's everything else in my life's a problem and this just makes it easier not everything but you know you're the father of kids and my husband like that you're you're just kind of always putting out fires always yeah now fires yeah yeah they're starting them i'm not sure my wife is the boat that i'm in just a contained dumpster fire but it's fine at least it's contained yeah twitter's former ceo has a contained dumpster fire, but it's fine. At least it's contained. Twitter's former CEO has a new app that looks a lot like Twitter.

Jack Dorsey, the co-founder and former CEO of Twitter, has developed a new social media app called Blue Sky. It's been downloaded 375,000 times already from Apple, 100,000 times on Google Play, but it's invite only. I went to download this today and- You didn't get an invite? I had to add. I'm on the wait list. I'm on the wait list. Jack sent me a personal invite. I haven't got on yet. I have too many apps as it is blue sky, but it's like, what do you, do we need another one? I get it. I'm always torn. I pendulum swing between,

we don't need a new one and I want to be on it first before it takes off. Yeah, it's fine. And I get it. He's, I want to go back to the original. And I get it even, talk to Moby, who was on our show. I'm going to name drop a little bit. But Moby talked about, he's not on Dwayne Murray because he said he was buddies with Elon. He said he's even gone off the cliff with the reservation a bit. Money and power. Yeah. I love it.

And so Jack's probably like, all right, I'm going to start it and make it. Get it back. Get it back. Wants to get off. Back on trend. on trend yeah we'll see but i just don't want to have to deal with another app totally i hear that how many times like oh it's overwhelming yeah it's overwhelming so it's not surprising though no you got a lot of money and a lot of time so much time let's start with the blue sky right tiktok is now testing a new option to create an AI-generated avatar as your profile picture. I don't know who wants this. Yeah. It's a big deal.

It's one of these things for the sake of doing it. Yeah. And to be the first. Yeah. And it feels like they're playing back to their main demographic. They had the thing. It was probably, I'm going to say, before the holidays, like October, November, Tom, Fran. They had this app going, like, very viral.

Everybody was doing, like, you upload your picture or seven pictures and it gives you, like, 20 things. Yes. I did take part of that. It was fun, like, seeing, like, superhero versions of yourself or whatever. I'm assuming it's a similar type thing where they create an avatar that might be That might be a little overblown version of yourself, whatever that looks like. Yeah, I made it almost. But to your point, someone asking for this. It feels like Bitmoji.

It just feels like Bitmoji to me. Yeah. But I'm old or I'm getting there. I'm feeling old. That's it for our social media news. Now we're on to marketing news. Oreo and Superio are teaming up to defeat bowser with a limited edition cookie you never know what oreo is going to pull they're

just you walk down that aisle and all of a sudden you have pickled flavored oreos it's insane but oreo and nintendo have teamed up on a limited edition cookie inspired by the super mario video game while also sending consumers on an interactive mission the limited edition oreo double stuff cookie is embossed with, they're embossed with 16 unique designs depicting Super Mario heroes and villains. I think we talked about this on a past. There used to be absolutely one type of Oreo. You had the Oreo, then you had double stuff forever and forever. Like, I feel like it wasn't that long ago. No. Like five, six, seven years ago, maybe. A little bit longer, but when I was a kid,

that's how it was. It's all rolling together. But they never messed with it. You just had the double stuff if you needed the extra cream. And now, we're on the, it's manic. The furthest end of it.

Like, ultimate, have you seen the ultimate stuff? The mega stuff? Whatever, ultimate, mega, triple,

triple, the kitchen right now. Yes. Prime stuff. And they have the thin ones. Yeah. Don't give me that shit. And then every day,

you got peanut butter stuff. You got like, s'mores are good. Strawberry stuff. Birthday cake. I'm a day you got peanut butter stuff. You got like strawberry stuff. I'm a golden Oreo. That's amazing. I'm a golden Oreo. Golden Oreo was a welcome addition. The rest I can give up. Golden Oreo is my favorite.

Golden. They're out there. Oh no, don't tell me that. I haven't had lunch either. That's what I had for lunch. But look, they're doing, they've obviously pushed well outside of that realm and experimented the product line.

And so now they're teaming up with Nintendo. Yes. Did you know that Oreos are vegan? Absolutely not. Yes. The stuff is vegan. They're 100% vegan. It's all oil.

There's no dairy in those suckers. I'm not surprised at that. So do with that info what you will. But I ate them a lot back when I was playing video games. Is this kind of like a tweaky? Does this mean it will last forever? Probably. And not-

Probably too long. An uncomfortably long time. The ultimate stuff might last forever because it's really just stuff. Yeah. And S-T-U-F. Stuff. Just stuff.

What? It's oil-based stuff? All right. Don't think too hard about it. Taco Bell is serving up Y2K nostalgia with Paris Hilton for the Volcano menu return. The brand has partnered with Paris Hilton for the return of the 2000s fan favorite, the Volcano menu. This returned this week, yesterday actually, and Taco Bell is becoming the latest brand to tap into 2000s nostalgia

and pairing the return of a fan favorite menu with the icon that is Paris Hilton. What was the Volcano menu? I don't remember. I don't remember, but that is Paris Hilton. What was the volcano menu? I don't remember. I don't remember, but I know Paris Hilton. I remember the name. Yeah. And Paris Hilton made the phrase that's so hot famous.

Yeah. So they're combining that. I think she's, she might be ageless. Like she kind of looks the exact same. She is like a force. And now that she's post whatever her team, she's brilliant.

Yeah. is like a force and now that she's post whatever her teen she's brilliant yeah i think she's way smarter than anyone ever gave a better business person but she doesn't like she ever ages that she's got really good yeah she's got some great people who work on her face that's for sure because i see her and like her body looks the same and her petite and then she doesn't she doesn't look like she's had a ton of work done but she looks amazing no and you would have thought i won't make any assumptions here but living the party lifestyle doing all that that it would start to fuck you up a little bit maybe put it wet so to speak i'm trying to find this volcano menu but i think she's done a great job of staying current yeah and obviously not partying too hard and when i look back and think i don't see nicole richie maybe right partied a little too hard or even lind look back and think. I don't see Nicole Richie. Maybe.

Right. Partied a little too hard. Or even Lindsay Lohan, who was on the upswing. But you've got Lindsay and Britney and. Yeah. All the women of the Y2K galleys. But yeah. And then you look at Britney just completely lost it.

And maybe she's always susceptible to that. But. And she was with all of her. What is it? Conservatory ship. Yeah. All that nonsense. Conservatory, like Professor Plum and the conservatory ship.

Or like her dad owned her. Remember the game Clue? Oh yeah, I love the game Clue. That's a great movie too. Yes. We're talking too much. Malibu Rum, which I love, is joining the remix trend with updating the Pina Colada song. We just talked about this song last week, remember?

Oh yeah. And Malibu has now released a remix of the Pina Colada song. And the remix is accompanied by a limited edition Pina Colada themed clothing collection from resort wear brand Kenny Flowers as the rum brand attempts to tap into the cocktail's summer surge in popularity. I had to hear the remix, but I love playing into this. It makes a ton of sense. It's a very nostalgic song. I had the lyrics on my notes. My Instagram.

The line drops on July 10th, which is National Pina Colada Day. Yes. Fun fact. There it is. We'll have Pina Coladas maybe for the next. There you go. That's the next Friday's the what?

Seventh? Something like that. Yeah. Seventh. So we'll need to have a pina colada in honor of pre-game pina colada and we'll get sorry to queue up if you like exactly there you go so you can are you just singing no that's terrible that's not terrible i started a little too high i probably couldn't continue the whole song in that key but we'll get sorry to play guitar to it and then you

sing it oh that's really fun and i'll drink a pina colada while you guys perform. This is sounding great. Hashtag vacay. I'm loving this. While Grace in the back using the roll-on. Oh, yes. That's what we got for our news today. I know.

Very chill summer themed. Hey, we got to keep it light, folks. It's summer. You're having a good time. We don't need to weigh you down with lots of. We are not at the bottom of the ocean. Yes. I'm still obsessed with that Titan.

It's bad. It's enthralling. It's my personality now. I try to think about it. It makes me get a little creepy. Just being deep down in the ocean like that. When all that was happening, I could not pay attention because I was like, it made me...

That's how Matt was too. Being a big guy, even that too, I kind of get claustrophobic sometimes. I'm like, but that's us being too much. You can't go anywhere. No. Yeah.

Hate it. Rest in peace for them. Yep. All right. And hopefully no more. Yeah. Stay out of the damn ocean y'all. Go to the beach.

Leave it alone. Yeah. It's called body surfing and surf above the water. I think we belong that deep below the water. No, I don't either. Go check out roll off the pain. If you really want to truly remove pain,

vacay, take a vacay.com. You ever find us to radcast.com search for Oreos. You'll probably find at least seven or eight episodes that we talked about it. Very lately. Yes. For your city. I see.

Saw your eyes. I'm Ryan Offord. We'll see you next time. To listen or watch full episodes, Talked about it. Very lately. Yes. For your city, Yossi saw your eyes. I'm Ryan offered. We'll see you next time. The radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account. The dot rad dot cast or at Ryan Alford.

Stay radical.