Right About Now with Ryan Alford - The Week of March 10, 2023 Marketing and Business News: Hard Mtn Dew Hosts Spring Break Bash at Retirement Community ‘Definitely Over 21’

Episode Date: March 10, 2023

Welcome to the latest edition of The Radcast! Ryan, Christina, and Nick are back with the weekly business and marketing updates for the second week of the unstoppable month of March 2023. Let's get re...ady to hit you up with some blazing hot insights and explore innovative social media strategies you can implement to your business - so don't miss a beat!Key notes from this episode:Small TalkHard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community (03:57)https://www.marketingdive.com/news/hard-mtn-dew-florida-retirement-community-flavor-launch/643862/Guinness rewards epic toasts this St. Patrick’s Day (06:30)https://www.marketingdive.com/news/guinness-epic-toasts-st-patricks-day-marketing/643986/ Radnews:Last week: Sean Michael Crane (08:50)Next week: Kenda Laney (09:30) SponsorGood Ranchers (10:25)6 billion lbs of beef was imported to the US last yearWith Good Ranchers you know what you’re putting in your body. You know it’s american born, raised, and harvested Steakhouse quality delivered to your door - upper choice and prime cutsFor a limited time you’ll receive a year's worth of Bacon with your subscription!Support family run American business!Code RADCAST - get $30 off first order Social Media NewsMeta rolls out new Facebook Reels features, which expands max video length to 90 seconds (12:10) https://techcrunch.com/2023/03/03/meta-rolls-out-new-facebook-reels-features-expands-max-video-length-to-90-seconds/TikTok’s new ‘Series’ feature lets creators put content behind a paywall (14:35) https://techcrunch.com/2023/03/07/tiktoks-new-series-feature-lets-creators-put-content-behind-a-paywall/Instagram starts testing its age verification tools in more countries (17:10) https://techcrunch.com/2023/03/02/instagram-starts-testing-its-age-verification-tools-in-more-countries/ SponsorVaycay - Best 3rd-party lab tested CBD (20:25)Disposables - Delta 8 & THCDelta 8 gummiesMarketing NewsCorona launches virtual clubhouse and store on its site (21:45)https://www.marketingdive.com/news/corona-obsess-virtual-clubhouse-experience-pga-tour-golf/644323/The first Black Friday NFL game will stream for free on Prime Video (23:05)https://techcrunch.com/2023/03/07/the-first-ever-black-friday-nfl-game-will-stream-for-free-on-prime-video/Nissan brings TikTok’s BeReal lookalike to March Madness (24:15)https://www.marketingdive.com/news/nissan-march-madness-tiktok-campaign-now/644203/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Transcript
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Starting point is 00:00:00 I said hallelujah to the 16th oil fields. You're getting down on your knees. Said it's time for you to get down. Cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.
Starting point is 00:00:28 Hey guys, what's up? Welcome to the latest edition of the Radcast. It's our weekly business and marketing news edition here on March 10th, 2023. Christina Yossi, what's up? Hello, hello. Nick Weaver on the ones and twos. How's it going? Hello, hello. Nick Weaver on the ones and twos. How's it going?
Starting point is 00:00:51 Hope everyone out there is having a great week, year, day, hour, whenever, however, wherever you're listening. We know that could be at any place in time, given the nature of podcasting. But if you're one of our topical weekly listeners, then you're here for the latest scoop. Yeah, stay up to date. Yes. In the loop. In the know. In the lope. In the know.. Yeah. Stay up to date. Yes. In the loop. In the know. In the loop.
Starting point is 00:01:08 In the know. Lope. I was combining words. No, that works. That works. Creative. I will admit, I have a little vacation brain a little early.
Starting point is 00:01:15 One day away, taking the, on vacay. Hey. Going on a real vacay. We'll come back to that later. But as far as the sponsor vacay, but taking a real vacay with family. deserved well deserved yeah i had to deal with mexico you know i think we're
Starting point is 00:01:33 just gonna battle all attrition and negative news i'm trying to like not let my anyone see the news like like last night like it was coming on TV or something. I like flip the channel. I want to call it freaking out. Nope. Nope. Nope. It's like, we're going to like a very touristy.
Starting point is 00:01:49 Yeah. You'll be fine. You'll be fine. No one is getting in the way of this vacation. I will battle any terrorists, uh, you know, to the ground.
Starting point is 00:01:57 They do not want to mess with us. Do you know who I am? Do you know who I am? March. Uh, madness is among us. I, um, you know who I am? March Madness is among us I you know here at Social House we're doing a huge bracket contest
Starting point is 00:02:09 and I don't know I'm getting in the mood for yeah I played basketball growing up and I can have these moments with basketball but like March Madness is like one of my favorite times it's just fun I don't know like I'm bored as hell like if two teams are playing in December or something but for whatever reason the energy and the i guess the finality of it all yeah it's like
Starting point is 00:02:30 and it's just different because you've got kids in college who aren't going to go on like this is it for them you know and so the stakes just feel higher and it's definitely that amateurism yeah even if they're being paid now. Well, like they aren't. But, you know, it's still, I don't know, just the energy and excitement. So I'm going to get my bracket, you know, filled out. I can't. Hopefully win six months free at the social. I'd like to win my own contest. Something tells me you could win that without the bracket.
Starting point is 00:03:00 Yeah. Yeah. But what do I know? What do I know? You had a good week? I did. I did. I was in you were
Starting point is 00:03:05 in new york apple yeah yeah city my home was so good yeah same i would live there i'd move there tomorrow yeah good food better alcohol i went to like every museum bunch of different art galleries got a tattoo did some other some other uh adult things i won't say on the podcast. Okay. Oh, really? What's his name? Her name is Molly, if that gives you any clue. That took a left turn. Yeah, you can read into that in many different ways. But yeah, it was a great trip. Great trip. My flight got on at 2 a.m.
Starting point is 00:03:37 Molly was always good to me. It was a good time. Good time. Good, good. What happens in New York stays in New York. Yes, it does. Very good. Yes, it was a good time. Good time. Good. Good. What happens in New York stays in New York. Yes, it does. Very good. Very good. Speaking of, uh, drinks. Yeah, that's a, that's a seamless transition. Uh, yeah, so this is, you could take these to, um, uh, Mexico, a hard Mountain Dew hosts definitely over 20, uh, over 21 bash at a retirement community. This is so smart.
Starting point is 00:04:04 Um, hard Mountain Dew is celebrating its one year anniversary with the introduction of its first hosts definitely over 21 bash at a retirement community. This is so smart. Hard Mountain Dew is celebrating its one year anniversary with the introduction of its first new flavor, Livewire, and an accompanying definitely over 21 launch party at a retirement community in Florida. This is very clever. It's very clever because, look, I have no idea. I've read this article. I thought it was brilliant, but I don't really know. So I'm going to back I mean, I have no idea. I've, I've read this article. I thought it was brilliant,
Starting point is 00:04:25 but I don't really know. So I'm going to back my way, let the strategies. Here's what, here's the challenge for some like Mountain Dew. Yeah. It's for a lot of kids and a lot of, I mean,
Starting point is 00:04:34 everyone likes Mountain Dew or if you like, you like it, but all ages, right. Definitely. But it's not an alcoholic beverage. Right. And so for them to venture into,
Starting point is 00:04:43 it's a little dicey. Yeah. And parent, everybody's kind of like, Oh, Mountain kid you know could be deceiving your kids are gonna like grab a alcoholic drink or something sure obviously probably not either way with buying it but so they lean into like how do they kind of go overcome that right because they need to make sure people are aware of it so they you know obviously we're trying to want the retirement community very clever way to get over it strategically of it. So, you know, obviously we're 21 in the retirement community. Very clever way to get over it strategically. And it also feels like, you know, this is not just a seltzer.
Starting point is 00:05:10 This is not just White Claw. Like anybody can drink this. It's not just a teeny bopper, you know, right when you're 21 in college kind of beverage. Well, they're leaning into the fact that Mountain Dew is a brand as a, you know, as a soda drink that's universally known and drank. Yeah.
Starting point is 00:05:29 Whereas some of the seltzer stuff, you know, yeah, you've heard of Bud Light or whatever, but it's seltzer. It's so definitively in the alcohol. For sure. Space. For sure. So I think Mountain Dew's smart kind of holding on to all of the interests that they've built in the brand.
Starting point is 00:05:43 Yeah. In how they launched this. Instead of like a hard separation. Yeah. That they've built in the brand in how they launch. Instead of like a hard separation. Yeah, that's a very good point. I hope it tastes good. I know, same. God, same. I hope it's not just brilliant marketing that can't.
Starting point is 00:05:56 Tastes like shit. You know, yeah. Yeah. We'll have to do a taste test in here one day. Oh, I'd be down. We did that with a hard, hard, hard Mike's hard lemonade. Yikes. No bueno.
Starting point is 00:06:08 Shout out to Joe. Yeah. Joe Hamrick out there. The looks on our face. Nick, you remember that? Oh, yeah. We all taste. I think I still taste it in my mouth.
Starting point is 00:06:18 It lingers. It lingers. It hasn't left. That one ain't going away. That's why they never called back on the sponsor deal. Imagine. Imagine that. Sticking with our beverage, we're very beverage forward today.
Starting point is 00:06:31 Beverage forward. Guinness rewards epic toasts this St. Patrick's Day. They are embracing St. Patrick's Day with a month-long campaign featuring in-person activations, TV and digital film ads, and its alcohol-free beer, Guinness Zero. Yeah, so this is fun. and it's alcohol-free beer, Guinness Zero. Yeah. So this is fun. More and more alcohol-free alcohol. So is it just so epic toast? So like just like when you stand up at a wedding and you say something really clever.
Starting point is 00:06:58 Yeah. Either like over the top or super sensitive. Right. Either one. Right. Or funny or embarrassing and celebrating the act of toast, the toast, as opposed to the like alcohol itself. Like you can still do all of the things you would do with alcohol with Guinness, but use Guinness Zero. Yeah.
Starting point is 00:07:14 So it's a it's a smart way to like connect what you associate with alcohol as opposed to like selling alcohol. You know, my mind goes one. I used to always like go and appreciate the guy or girl that did a good job with the toast. Yeah. Like off the cuff. Yeah. Clearly. Yeah.
Starting point is 00:07:30 Maybe it was planned. Maybe they had written it down and practiced it 10 times, but you didn't know it. I was like, I appreciate the showmanship. I give a stellar toast. Oh, nice. I don't remember that. I don't know. My roast coming here anytime.
Starting point is 00:07:40 You tell me when. coming here anytime. You just tell me when. You tell me when. But the other thing is, I remember old school when one of the buddies is getting married and the guy's like so sloshed and he goes and he takes it the other direction. He's like, cheers to you. He's like, you know, his wife had just cheated on him. He's like going, you know, here's to a great marriage like me when I came home on the early flight and walked in on my wife. That was an epic toast. It was an epic fail toast. Right, right, right. But he was so sloshed or whatever.
Starting point is 00:08:15 And that's why you drink Guinness Zero because Guinness Zero keeps you from that kind of epic toast. I think we could get like something going with if we pulled like that clip and then, you know, tag Guinness. There you go. With Epic Toast or something. There you go. And the actor. There you go. There's a borrowed interest idea for you for social media.
Starting point is 00:08:32 Have we got? Yes. Yeah. Write it down. Yes. Epic Toast. Epic Fail Toast. But yet epic nonetheless.
Starting point is 00:08:40 And yeah. This is fun. Makes sense. And smart for the brand. And look, St. Patrick's Day and Guinness, go hand in hand, right? We had some epic guests on the Radcast last week. Yes, we did. Shawn Michael Crane.
Starting point is 00:08:52 I hope everyone listened to that. A tale of motivation like none other. He was wrongly imprisoned for seven years, got out, and has turned it into an incredible positive. If you go look at his feed, you can go follow him on social media. Just look up Sean M. Crane. You'll find him. And please go listen to that. If you're just looking for a shot in the arm of motivation and what it takes to kind of get, turn a negative into a positive, there's never been a probably better story than what Sean's done. Truly motivational, a great speaker and a great guy and really enjoyed having him. I hope you listen to that episode that came out this past week.
Starting point is 00:09:31 And next week, Ken Delaney. Ken owns a media company and she's doing some really great things on TikTok and Instagram. This was really like, I'll just go ahead and tell you. A lot of people hit things, hit my feed. I ignore a lot of it because a lot of it's like regurgitated stuff kendra is super bright she's using true like consumer behavior tactics for driving instagram and tiktok engagement she's got a really great blueprint for doing that i thought it would add a lot of value to people listening they're trying to crack the code for getting engagement so i hope everyone will listen to that next week
Starting point is 00:10:04 she was great. A really good story as well about overcoming some things to then turning it into her own brand. So check that out for a very action oriented and insightful episode next week. Amazing. We've got our, some exciting news in the element of March meatness,
Starting point is 00:10:29 if you will, with our official meat sponsor of the Radcast, Good Ranchers. Y'all have heard us say this, but six billion pounds of beef was imported in the U.S. last year and no one knows where it came from. But with Good Ranchers, you know what you're getting, where it's from, top quality, American owned family business. You can get thirty dollars off your first order with code Radcast. American owned family business. You can get $30 off your first order with code radcast. And for March meatness, you get, uh, you can possibly win free meat for the whole year.
Starting point is 00:10:50 Bacon for the whole year. Yeah. Bacon. You know, I, let me just say this. I had to make it last weekend. Yeah.
Starting point is 00:10:58 Really good. Uh, also had the burgers. These are, uh, why do burgers that came like flash frozen? Uh, so it was a, uh, good ranchers weekend at the burgers. These are Wagyu burgers that came like flash frozen. So it was a good ranchers weekend at the Alford house. And delicious.
Starting point is 00:11:11 The bacon was definitely a quality above what you normally buy at the store. The burgers were great. Just delicious. It was just like, and you know, like, it's like the danger of what, you know, like I didn't know some of the things that I now know working with good ranchers. And so I didn't have to like, now I'm like second guessing everything I see at the store. Oh, I didn't eat any. Like every time I went out to eat in New York, I was like, I'm not going to get beef. I'll get something else. Yeah. So know what you're putting in your body and this is a great american
Starting point is 00:11:45 family yeah running good ranchers u.s based all the products everything harvested grown fed in the u.s and you know what you're getting and it delivers right to your door go give them some love you'll be glad i did you'll be giving them some love and then they'll be giving you some love because you're the one that benefits at the end. There you go. Good Ranchers. Good Ranchers dot com. Official sponsor of the Radcast.
Starting point is 00:12:11 On to our social media news. Meta is rolling out a new Facebook Reels feature, which expands max video length to 90 seconds. They announced this addition of support for longer Facebook reels with up to 90 seconds in length from the prior 60 second limit. Trying to keep up with TikTok. This feels correct. Yeah. You know, I mean, someone smarter than me knows why we'd have these limitations on 36. Like, sure. I get why you might would put a two or three minute, you know, like it's not YouTube. You want short form, but 60, 90, like, come on, let's, uh, let's just make it two minutes, but it makes sense for them to roll it out. Um,
Starting point is 00:12:52 and look, I'll say this. I am guilty at times of saying things like, okay, TV is dead or Facebook is dead or whatever. It's just not really true. Cause let me just tell you, there's still 500 million people on Facebook. And no matter how fatigued people say they are, they're still using it. Right. And there's a lot of growth still to be had for your business, for whatever you're doing on Facebook. Right. And if you aren't doing reels, you better get real.
Starting point is 00:13:21 Because... Get on the real train. You got to get on the real train. Because that's where they're when these platforms are putting these things in the news and you know they're battling tiktok they're gonna push up in the algorithm the engagement levels of the things that they're trying to work so now what i'd be doing if if i'm if you're listening to this you need to i guarantee you the algorithm will boost reels that are over
Starting point is 00:13:46 60 seconds here in the short term. So if you have a 90 or 80 second reel, put it out there, go a little longer than you thought you would, because I guarantee you they're going to push them up because they want to show, because look, how does Facebook make everyone aware that this feature is out there? By people seeing other peoples that are longer than 60 seconds. So there you go. There's your engagement tip of the week. It's also, you know, it leans into that shared interest of, oh, if I have a 90 second reel that I want to post on Instagram or make it a TikTok or whatever that looks like, I'll put it on both platforms, but I don't want to have to crop it for Facebook. And now you can continue to, you know,
Starting point is 00:14:21 double, triple post for personal brand strategy. It Just, you know, again, makes sense. Feels a little bit late to the party, but glad they're here. Nonetheless, speaking of TikTok, they have a new series feature that lets creators put content behind a paywall. We've kind of teased this. They announced the launch of its new series, which enables eligible creators to monetize content by placing it behind a paywall. which enables eligible creators to monetize content by placing it behind a paywall. Series collections can include up to 80 videos, each up to 20 minutes in length with content ranging from educational to entertaining.
Starting point is 00:14:55 What say you? Look, guys, if you haven't figured out that TikTok is the new TV, you're behind. TikTok, Instagram, YouTube, that's television today. This is just allowing a content creator to create a channel. This is like, instead of CNN, it's Christina Yossi. You know, instead of ESPN, it's Ryan Offord. Like, these are, you're creating a series, you're creating a station around yourself.
Starting point is 00:15:21 Yeah. And now you can sell it just like cable stations sell themselves. Right. They sell ads on it. And it'd be no different than me talking about a sponsor like we just did, but we do it on TikTok. You know, that's why like influencer marketing is essentially a TV station running ads. Yeah. We want to overcomplicate it. We like all these terms, but this does been around for a long time. It's just a different form. And the smartphone is the TV and the TV is the radio. If you have one, because literally you're hearing what's on the TV while you're watching what's on your phone.
Starting point is 00:15:52 So that's why audio really matters in TV. Now there's another tip. The other thing I'll say is you really have to think about the way you create content differently though, because it's just a complete different animal on the platform and what keeps attention holds attention. But once you do have an audience, this is how you, you monetize it by creating this. It's, it makes a ton of sense. And I think, you know, it's only going to grow and it's going to be really interesting. I still think there'll be some niching down of like categorical niches and apps that maybe go more at them. For sure.
Starting point is 00:16:31 Because, I mean, how many freaking stations can you have on TikTok? I mean, you know, and I guess their algorithm is trying to do that for you. Yeah. Like the for you stuff. Absolutely. But, you know, as much as I think they do a good job, mine gets so narrow. Sometimes I'm wanting to see broader stuff. I get a little exhausted with like golf tips or like, you know, now if I've been looking at business stuff or something, I see, I'm like, okay, I'm clear. I want to see a different
Starting point is 00:17:00 topic. So, and I guess I had to search for it was part of it, but I don't know. I think there, there would be discovery improvements as we move along. I think it's very smart and definitely beneficial to the people who are already using this as their job.
Starting point is 00:17:13 Yes. Instagram is testing its age verification tool in more country, countries. Meta is testing age verification on Instagram in multiple countries
Starting point is 00:17:21 including Canada and Mexico. The verification option includes uploading an ID, taking a video selfie, or asking mutual followers to confirm their age. This is because 96% of teens attempting to edit their birth date from under 18 to 18 or over
Starting point is 00:17:37 and have prevented, I can't read, or over have been prevented since the testing began. I mean, this is the same thing as like me making a fake ID, you know, when I was at college. I can say that now. I don't think I can. I think you're safe. I feel like you're removed enough from it.
Starting point is 00:17:54 The time is gone over. It's expired. I made Carnegie Mellon fake IDs of like college. I have no idea where that came from, but we felt like it was obscure enough that no, no one behind the counter would know what a Carnegie Mellon student ID. That's funny. We didn't even know what it looked like. We made it up.
Starting point is 00:18:12 I had a, it looked real. And that thing, there was like three gas stations that worked at, you know? So whoever bought that, when I think about how good it looked then, but how bad it looked now,
Starting point is 00:18:26 the raised photo on top. So would you sell them? We do. No. We did them for our first. We were dumb, but we weren't stupid. We were dumb enough to use them
Starting point is 00:18:37 for the three or four of us, but we weren't stupid enough to try to sell them. Totally. That would have probably been jail time. My uncle worked at- It's worse when you use it and they cut it up or something. Yeah, my uncle worked at- You can cut that one up, buddy. I got 10 more
Starting point is 00:18:47 in the car. He worked at the YMCA and would like make fakes and sell them and use like the YMCA printing. So they looked very nice as real as possible. Yeah. Right. Right. They were not cheap. Yeah. Yeah. So, uh, I mean, teens are going to try to do this stuff. It makes sense for Instagram. Yeah. They need to make sure they know the birthdates when they start selling, you know, OnlyFans content. And it's going to start restricting messages from adults as well, from like DMs from people that might not have the best intentions. It's like your parents didn't know we went to watch HBO or Skinamax growing up. Yeah.
Starting point is 00:19:22 You know, like Rated R, like the rating system. Similar thing. But now you've, you know, you've got these apps. But there's so much personal information on this. Like I would be very uncomfortable if, you know, I had a, was the mother of a young person. Yeah. And there was a creepy ass man like messaging them. I let them, they use YouTube shorts only because you don't have to have an account. Right.
Starting point is 00:19:42 With that. And they have, you know, like we can filter certain things. Yeah. But you know, I'm going to keep them like I'm in the business, but if they don't want it or they don't ask for it, there's still going to be age limit as soon as they do. But yeah,
Starting point is 00:19:57 you know, I'm keeping away as long as possible. Cause you're smart. You know it. And I don't mind. I believe in the platforms and reality that it's entertainment. It's what people use, but I just don't want the judgment. I don't want. I believe in the platforms and the reality that it's entertainment. It's what people use. But I just don't want the judgment.
Starting point is 00:20:07 I don't want the, you know, I don't know, bullying and all that stuff. I just don't want the DM, all that stuff. All the unnecessary shit. I know it will come eventually, but I will hold that off as long as possible. 100%. 100%. Respect for that. One thing I won't hold off is my vacay that's coming tomorrow.
Starting point is 00:20:25 And it comes every day. If you're here in the studio where we have our samples, we send them out, especially home with Christina. And I love them. I'm a big fan, but I'm not addicted, which is part of why I love them. Yes. of why I love them. Yes. Official CBD sponsor of the Radcast disposable gummies,
Starting point is 00:20:49 all kinds of sleep aids and the best third party lab tested products. And they taste good. In the business. They do taste good. To be like, you know, superficial about it.
Starting point is 00:20:58 They taste good. Yes. It's not like, bleh, love it. Don't have to worry about where you're getting it, what's in it. Very specific dosages. What it's going to do where you're getting it, what's in it. Very specific dosages.
Starting point is 00:21:05 What it's going to do to you. Yeah. Totally safe. It is. And a lot more healthy. This is a health and wellness product. At the end of the day, it helps you relax in a natural way that is not addictive and does not have a hangover like drinking those. Right.
Starting point is 00:21:20 I'm not groggy in the morning. I don't feel nauseous or like I have the spins. Yes. Great product. So again, take a vacay dot com official CBD sponsor, the Radcast. Give them some love. Chris Hansen, the founder. Great guy. And let me tell you, a great company. Go give them some love. Tell them the Radcast sent you. Marketing news. What we got? More alcohol. Corona is launching a virtual clubhouse and store on its website. They've partnered with the e-commerce platform Obsess to launch a virtual clubhouse experience on their website focused on golf. Consumers 21 and over are able to explore, learn about, and learn about Corona and order products through Instacart and Drizzly.
Starting point is 00:22:02 Here's why I like this. It is not in the metaverse. They do not have to share interest with anyone else. It's on their owned prop, their owned O W N E D. They own the website, their branded property, and they keep them there in that experience. Yeah. So when you do these virtual experiences and look, I get all that stuff, the future, and it's here. But you have to go to Roblox. You have to share interest with a million other people to fight to get to your brand.
Starting point is 00:22:34 When you bring them to your own website for these kind of experiences, you own the experience. You keep all the tracking, all the info. And all the branding and awareness. Right. So this is smart. I mean, smart in theory. I think I haven't played the golf thing, but it's good. And look, it's golfing season. You've got the Masters coming up.
Starting point is 00:22:48 You've got the Players' Championship this weekend. Yeah, it is the season. So it makes a lot of sense. And look, keep them on your own land. Once you get them there, keep them there. Yep. We're sticking with some sports here. This feels a little bit premature, but I think it's a great idea.
Starting point is 00:23:02 The first Black Friday NFL game will stream for free on Prime Video this coming Thanksgiving. So Amazon and the NFL have partnered to exclusively broadcast a free Black Friday NFL game on Prime Video. The game will kick off at 3 p.m. on November 24th, and the competing teams will be announced when the 2023 schedule is released. Smart. I mean, look, a million people are home for those days on vacation. Naturally, they can go shopping, do their thing. 3 p.m. They're kind of shot. They're ready to drop. Yeah. And so, hey, good way to get exposure. And you're leaning into the borrowed interest for Black Friday. A lot of spins there. It is early. We'll talk about this more, I'm sure. But smart for Prime Video, who's still trying to, you know, they're obviously spending a lot on my laptop. I can do this in my apartment
Starting point is 00:24:05 just through my streaming services and not have to pay for an additional sports service. Very smart. I like it. And back to TikTok always. Nissan brings TikTok's be real lookalike to March Madness. Nissan has returned as an official sponsor
Starting point is 00:24:21 of the NCAA March Madness basketball tournaments with its Road 2 campaign. Featuring Nissan's all-electric vehicle EV Aria, the campaign will include six commercials airing beginning March 10th. TikTok now, a Be Real copycat tool, will be used to encourage fans to post videos of their live viewing experiences for a chance to win tickets to the 2024 men's final four i mean it's beer you know i told people this yeah maybe we can go find it when we edit this nick but like uh i said be real let's not be around long and i don't even hear about it anymore everybody that said they were starting to use it aren't using it anymore i still have friends who use it religiously but I only see it
Starting point is 00:25:05 because they always post it on Instagram, which I think is interesting. It's just a different photo. You're still on Instagram more, but I do see a lot of people using TikTok now as opposed to Be Real. It's called Stories, right? What's the difference? Between TikTok now and Be Real?
Starting point is 00:25:22 It's Story. You have to post it on the Story. Yeah you know i mean it's getting it already kind of like really slicing the baloney thin it definitely feels yeah i mean whatever you want to call it i mean but it's the same thing it's now it's it like just like for instagram stories are meant to be an encapsulation of your last 24 hours right and then it goes away yeah and you could do multiple things because most of us do a lot of things throughout the day besides one thing so true anyway uh i'm just way too uh i'm a very impractical person but i'm very practical on certain things like totally this is called sp, you know, I like the integration with March Madness and I like to play by Nissan.
Starting point is 00:26:07 Yeah. But it's just, I just can't help but the be real thing. I just can't. It still feels like, I respect it because, again, Nissan is one of those brands that I don't think of as cool. And I drive a Nissan. But she's old. She's an 09. She's never been cool. But I liked it. Like I don't associate Nissan with Gen Z at all. And this feels like a smart way to be like,
Starting point is 00:26:30 yeah, if you're going to get your first car, associate Nissan with Tik TOK with, you know, Tik TOK now, all of that stuff. I'm going to say something related to the electric vehicle thing. So I'm a car guy,
Starting point is 00:26:42 but I'm kind of a, I don't know. I'm not, I'm a traditional gas car guy so far. I don't dislike Teslas or electric vehicles. Totally. But like, I get back to the practicality of the discussion. If I want to get in the car and drive to California. Yeah.
Starting point is 00:26:59 How do I do that in a three or 400 mile range electric vehicle? Because don't they have to charge for four to six hours? I don't know enough about all the different ones. How the hell do I get in the car and head to California? Like, and I know we don't do that every day, but like now having family kids, we get in the car and take long trips. They don't feel like the only car you would have. Yeah.
Starting point is 00:27:20 I mean, as a city, if you're a city dweller and you never travel far, I totally get it. Yeah. I mean, there's a city is if you're a city dweller and you never travel far, I totally get it. Yeah. Like, but if you take any long trips whatsoever, I do not know. And someone DM me and explain to me how that works. If all I have is a Tesla or a Nissan Aria, how I get in the car and drive, you know, on a trip to Chicago. Yeah. You know, no, I'm very like pro the electric cars and I would like to own one at some point, but it's still like, I still feel like it's kind of in a,
Starting point is 00:27:49 not a beta test, but I'm like, I'll get one eventually. But now is not the time that I need to film a new vacation movie where the Griswold's take an electric car. Oh my God. And what, and look,
Starting point is 00:28:01 this is, oh my God, these are million dollar ideas we have on the radcast, totally a vacation and Clark Griswold and the trials and tribulations of driving an electric vehicle. Let's ride our own. You know, it took like four days to get from Chicago to Wild World anyway. That's good. In an electric vehicle, you know, this has taken like two weeks.
Starting point is 00:28:19 Yeah. No, that's good. Clark would have like killed Rusty by then. Rusty would be like, you know. Dead. Done. Different ratings. All the chargingy would be like, you know. Dead. Done. Different ratings. All the charging stations.
Starting point is 00:28:28 There you go. I love that idea. That's great. There you go. And that's all we got for today. End on a bang. Yeah. There you go.
Starting point is 00:28:37 Quite literally. Oh, me. I hope everyone's having a great rest of the week, day, hour, wherever you are. We appreciate all the listening. We are top 20 now. We're about to hit top 10, folks. We're like at number 12 this week on business on the Apple Podcast Network. So we appreciate all the love, like, share, listen.
Starting point is 00:28:55 Leave us some reviews, good or bad. We don't care. We want the feedback. Engagement is engagement. Christina Yossi, Nick Weaver. I'm Ryan Offord. We'll see you next time on the Radcast. To listen or watch full episodes,
Starting point is 00:29:06 visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.

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