Right About Now with Ryan Alford - The Week of March 17, 2023 Marketing and Business News: TikTok Adds a Dedicated Feed for STEM Content

Episode Date: March 17, 2023

Welcome back, Radcasters! We're ecstatic to have you join us once again for the most riveting marketing and business news you'll need to transform your own ventures. As we dive into this thrilling St. Patrick's Day edition, we'd like to wish everyone a safe and joyful holiday, or rather, a memorable St. Patrick's Day weekend.Now, don't let busted brackets get you down. If you happen to be a local, swing by the Social House and let us help you wash those worries away. Together with Ryan, Christina, and Nick on your side, we've got you covered with only the most exciting, informative, and downright badass content – buckle up and enjoy the ride!Small TalkSt. Patrick’s Day and getting tanned (00:47)5 ways GPT-4 outsmarts ChatGPT (04:21)https://techcrunch.com/2023/03/14/5-ways-gpt-4-outsmarts-chatgpt/When Silicon Valley Bank collapsed on Friday, it created the second-largest bank failure in US history. (08:59)https://www.nerdwallet.com/article/banking/ask-a-nerd-how-does-svbs-closure-affect-mehttps://www.usatoday.com/story/graphics/2023/03/13/graphics-bank-collapse-silicon-valley/11466073002/ Holidays (13:36)St. Patricks Day!MARCH MADNESS Radnews:Last week: Kenda Laney (14:50)Next week: Bedros Keuilian (15:23) SponsorGood Ranchers (16:05)6 billion lbs of beef was imported to the US last yearWith Good Ranchers you know what you’re putting in your body. You know it’s american born, raised, and harvested Steakhouse quality delivered to your door - upper choice and prime cutsFor a limited time you’ll receive a year's worth of Bacon with your subscription!Support family run American business!Code RADCAST - get $30 off first order Social Media NewsTikTok is adding a dedicated feed for STEM content (17:53)https://techcrunch.com/2023/03/14/tiktok-is-adding-a-dedicated-feed-for-stem-content/Influencers have greatest impact on consumer sustainability choices (20:10)https://www.marketingdive.com/news/influencers-impact-sustainability-marketing-unilever/644478/ Sponsor (22:38)Vaycay - Best 3rd-party lab tested CBDDisposables - Delta 8 & THCDelta 8 gummiesBranded Bills Marketing NewsMarketing March Madness: 20 years of the corporate champions program and counting (24:18)https://www.sportsbusinessjournal.com/Journal/Issues/2023/03/06/In-Depth/march-madness-sponsorship.aspxMagic Johnson takes Coke Zero Sugar from Lil Dicky and Travis Bennett (25:56)https://www.thedrum.com/news/2023/02/23/us-ad-the-day-magic-johnson-takes-coke-zero-sugar-lil-dicky-and-travis-bennettJacob Toppin, Shai Gilgeous-Alexander team up in AT&T's March Madness commercial (28:30)https://www.on3.com/teams/kentucky-wildcats/news/watch-jacob-toppin-shai-gilgeous-alexander-team-up-att-march-madness-commercial/Waze is making it easier for EV owners to find compatible charging points (29:50)https://techcrunch.com/2023/03/15/waze-is-making-it-easier-for-ev-owners-to-find-compatible-charging-points/Ryan Reynolds’ Mint Mobile scooped up by T-Mobile in $1.35B deal (31:40)https://nypost.com/2023/03/15/ryan-reynolds-mint-mobile-scooped-up-by-t-mobile-in-1-35b-deal/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil phoenix, you're getting down on your knees, said it's time for you to get down, cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's our weekly marketing and business news here on March 17th, 2023. Happy St. Patrick's Day, Christina Yossi. Happy St. Patrick's Day to you as well. Yeah, same to you, Nick Weaver.

Thank you very much. Yes, everyone's sort of green. Only one who got the green memo. I guess. My watch is green. That's a green, like a shade of green, right? Something. Yes. I don't know how much of a green person. I don't know. I have like one green

thing in my closet. Sure. It's not a shirt. Camo. Yeah, actually if you throw camo, I do have some stuff. There you go. But, you know, gym wear and stuff. Totally.

But I hope everyone's had, having, or going to have a future Great St. Patrick's Day. It's always nice when it falls on a weekend. Yeah.

Makes me justify the alcohol that I'm going to consume. Yeah, green beer. There you go. When I lived in Chicago for a very short period of time, they would dye the river green and everybody had to consume. Yeah. Green beer. I lived in Chicago for a very short period of time. They would dye the river green and everybody had green beer and it didn't seem weird for some reason because everyone just got into it. But, uh, it was a little strange to me.

I was like, this doesn't look very appetizing. It feels very Dr. Seuss. After the sixth one though, and you're just like, whatever. Yeah. You can't see any colors, let alone the green. just like whatever yeah you can't see any colors let alone the green yes um but i guess we'll celebrate with some cocktails here yes you know whatever else yeah guinness yeah guinness or two margaritas are green yay i can get after that speaking of marketers just back back from mexico i did survive lucky dog you know no no kidnappings and uh fam had a good time. The best. Most important. Nice and tanned up that will slowly start to fade. Yes.

So bronze. Must be nice. And I wore sunscreen. And I wore sunscreen. This is the bronze with sunscreen on, like level 30. You're like, this is my safety. Yeah. Nope.

Not I. Yeah. I wear SPF 100 and a w is my safety. Yeah. Nope. Not I. Yeah. I wear SPF a hundred and a wetsuit. I did have a debate with Nicole as we laid there having our like 12th cocktail of the afternoon or whatever it was. And the kids were happy and we're just talking about random things in the world. You know, my wife and I actually get to catch up.

Right. Right. Hang out. And it was like, okay, we both tan pretty well i definitely tan very easily my parents have olive skin and if you lived in mexico and i stopped applying sunscreen i know i'd get leathery but would i just get to the point where i would never would i where i wouldn't burn like

because i just get used to it I don't know possibly just my pigment would just change right right you're seeing me just kind of dry out I don't know I don't know anyway I would get cancer well before I reached that point so it's never I might as well but uh I know we're all prone to that for someone's listening you'll get cancer stupid I know I'm not gonna do it I was just weird you know at that point but I do feel like there isn't because can't you like get a base? Like I have friends who get their first like sunburn out of the way, beginning of summer.

And then they're fine the rest of the time. And again, it's terrible for your skin, but they don't burn anymore. I don't really burn anymore, but I do wear sunscreen. Cause I feel like it's the responsible thing to do, but I still tan in spite of it.

My dad is a hundred percent Italian um i don't know why it stopped at me but he tans unlike anyone i've ever met and he coaches baseball so whenever he's out there he gets that sock tan and the neck tan and oh yeah i got the watch tan oh yeah maybe the wedding ring tan yeah a little bit a little bit a little bit but uh anyway good time in mexico i know that they say it's not safe. It doesn't worry you. Go. Right.

We never feel unsafe. Always. We're not stupid about it. So had a good time. You know, a lot of talk this week. A lot's happened. A lot's happening. A lot of chat happening this week.

A lot of chat happening. If you will. Chat GPT-4. This just rolls off the tongue. Right. Chat GPT-4. Chat GPT-4. This just rolls off the tongue. Chat GPT-4. Chat GPT-4. Robot Techno 4-I-A-R-I-Q-7. It's on tight.

It sounds like a droid. It sounds very Star Wars-y. Could they make it any more techie? Right, right. It's like, is this one of Elon Musk's children? I know. What is this? And it is really powerful, though.

I will say this. I have signed up for the premium edition and so officially like i feel like it's our job as marketers to because it does have so many marketing implications and writing implications that so i've been playing around that it's very powerful at gbt4 which is available to the premium users is uh scary good conversationally the way it can write did you talk to sydney is she gonna take over the world no you know supposedly they've taken away some of the bad behaviors right we'll see i might trick that thing into you know i'm gonna i'm gonna i'm gonna trick chat gpt4 into overriding chat GPT-5.

Like, someone's, you know, chat GPT-5 has training wheels on right now. So I'm going to see if chat GPT can get jealous that it will sue me replaced by chat GPT-4. That is incredibly meta. By five. Right. So I want chat GPT to see if it will

sabotage itself so that it's not replaced. Hubris, thy name is chat GPT-4. Yes. Chat GPT-4, the one to rule them all. Will not be overtaken by five, 5.1 or six. Lord of the GPTs. Yes.

But hey, it understands images. Yes. It understands personalization and can process 25,000 words. Multilingual. Yes. Multilingual. I think that's one of the big implications immediately is like, sorry, translators out there. Like if I can just plug this in and it gives me conversational Japanese in like two clicks. And I think one thing about all of this technology, right, is we initially think, oh God, how much work is this going to take away from people?

But for instance, my brother has to learn Spanish. Like he's got to be fluent in Spanish for his job. And this would, that would go away. Like he would, they wouldn't have to spend all this money to train everybody in this group to be fluent in Spanish. Yeah, when there's these kind of tools. Yeah. If you have this technology. These kind of tools. Right.

So it is beneficial. And when it can deep fake your voice and you just, you have like, you know, one of those things where somebody talks like that, you know, like it could talk for you as the translation. Yes,

exactly. You know, like as your voice, you know, okay. All right. Creating business models of the future here. Look, it's a tool for research. It's going to speed up things in the short term.

Exactly. It will replace things that probably need to happen more quickly. Anyway, absolutely. And then but I still think there's this level of like it's going to come down to the creativity and how you use it that will differentiate take advantage of it and who's going to be afraid of it but just going hey write a blog post about seo using chat gpt i mean like that's not going to be any different because anyone could do that right so you're going to have all the differentiation is going to be the nuance and the creativity maybe with which you generate content from it. Absolutely. Because I'm going to want mine in the voice of, I don't know.

Morgan Freeman. Morgan Freeman. Yeah. In the voice. Morgan Freeman is 85 years old. Yeah. He looks great for that. Insane.

Anyway, that's an aside because I watched the Oscars this week. But anyway. I mean, he is God. He's God. I mean, the actor. Right. You know, he played him twice. Maybe God is like blessing him with like extended life for playing him.

I don't know. Second coming? I don't know. Maybe. I don't know. But I think maybe that's, you know, God's looking after him for playing him. Sure. You know, being a good guy, at least a good voice.

Right. You know, so Chad TBT4 is going to have a lot of implications. It really does do more natural language. Because I had before and after and some of the writing is more natural than the original.

Yeah. So a lot of implications coming and you'll hear about them here first. Oh, yeah. Or 12th. Depending on where it falls that week. Yeah. Yeah.

Yes. Another thing. Not so great news. Yeah. Big one. He's got almost did want to bring it up. And I'm like, I need to talk. Yeah.

I was like, I'm not going to unless he wants to. It's just too overdue. Silicon Valley Bank collapsed. You know, had a run. You know, second largest bank failure. It's kind of scary. Like, you know, enough people go to the bank to pull out their money. Suddenly it doesn't have any more money available. Yeah.

Which is scary because I think technically it does, but because they invest money and have stuff in Right. In longer term things at that moment. Right. And it's simplifying. And that's due to all these bonds. And like, again, thank God it was, you know, covered with the FDIC. But I don't know. This is the first time that I've like looked up words that I've heard, but didn't ever understand what they meant.

Yeah. And it was also the first time I was like, I have no cash. I have no cash in my apartment. And maybe, maybe I should have some cash. It's just, you know, the bank government's going to bail it out and do it all. So they did what they had to do. Yeah.

So I agree that they had to do these things to give Americans, because that's what the banks are for. That's the whole belief in it is that the government backs it up with the insurance and FDIC and all those technical things. But it does make you, that's not a sustainable thing either. You forget how fallible it is. You mean it's, it's for me, I, I just, I take it for granted. I think, yeah, my, my app is never going to fail me. I'm always going to be able to access

what's in my bank account. I'm always going to have my debit cards. It's going to be just fine. Um, like even when I was in New York, I didn't use cash at all. Like for the subway, I like tap, I didn't get a MetroCard. I just tapped my card. Yeah. All that goes down and you're like, and then you got to buy yourself some food or something. Right.

It gets a little hairy. So that's what like crypto and all those are like, oh, that's why crypto is going up. You know? Right. You know, like, cause that's on a absolutely flawless system. Right. People are like,

buy gold, invest in gold and land. We're going to go back to having to trade with gold coins. I think it's going to be back by something. Can't keep being this like Fiat. I'm going to walk around and you're going to see everyone's pants are going to be kind of falling off because you have goals, heavy shit. You know,

it's like, it's like I got seven gold coins in my bucket. Right, doubloons. Like, you're chiseling it off, gold bars. Yes. I only want one little. Right, right. You're like measuring it by ounce.

I just wanted that soda. Is that enough shaved off? But it's weird to think, right, like we talk about chat GPT and it's like, oh, yeah, this is the future. And then it's like, oh, P.S., massive bank failed. Maybe get some quarters in case you need cash. I know. It's like, can we get the existing systems like completely solve it? Right.

Before we keep building on top of it. Yeah, exactly. Again, above my pay grade. Yeah. And so there's that. So it, we make light of it because it because it's our show and our money wasn't because we're here in South Carolina and we were not. Right. Have our money in Silicon Valley Bank, thankfully.

But it is problematic. Yeah. And so we'll see what happens and probably have a bigger implication as we move along. Stay tuned. It is St. Patrick's Day, as we mentioned, and it is March Madness. I mean, this is like a cult. I love March Madness. You know, like I got to give only like my team, like being a Clemson graduate,

like of course I followed Clemson who got shammed out of going to the tournament. We'll leave that there. But it is a cultural phenomenon because a lot of people, myself included, halfway interested in college basketball at the best or not interested at all. But suddenly March Madness hits and it's like madness. I got into it for the first time. I never understood the hype until last year. And now I like look forward to it like Christmas.

It's fun. Like there's something about it, right? It's something about the finality of these teams and underdogs they're playing better teams but it's one and done whoever would be winning so high stakes yeah god i love it cbs does a good job with it um now it's on like tntt all part of the cbs i guess family networks but uh i watched some of the games last night they're sort of they used to call it play and i guess it's now just the first four or whatever. And both good games.

Both less than four points. Pitt and Mississippi State played a one-point game. Brutal. If you're listening to this in a topical manner, it's Friday, so you've got games the rest of the weekend, all the way to the Sweet 16 being next week. Kind of that continuation of three weeks of

stuff. Another reason to have a cocktail and a beer. So fun. Exactly. And some wings or something. March is the month to keep drinking. You've already given up your resolutions. Is it always fall on St. Patrick's Day though? I didn't always remember it being directly in the beginning of the games.

I don't know if it's because St. Patrick's Day is on a weekend this year that it feels so close together. I don't know. I don't remember last year because I was more focused on St. Patrick's Day. If you're listening to this and you're in the Greenville area, come over to Social House. We're going to have all the games playing. And we have parking. We have

parking downtown. We bring B-I-O-B or drinks, or you can bring them. They get delivered here from Southern Side down at the other end, our good partner. And we've got... We're going to have one, two, three, four, five, six, seven screens playing seven games. If there are seven games, hold on one time.

I don't know how many games we're going to watch. We can show them. We'll have them all. Right. If you don't want to watch a game, we'll have something else on. And it's gotten surprisingly cool. I went to Mexico. It was 80 degrees in Greenville when we leave. I get here and it's 30. What the hell's going on?

I was so annoyed. But it's not. It's 72 and Balmy always inside Social House. This is true. We'll have it on the 200-inch screen. We'll have a little watch party the rest of the week. So come on over if you're in town. And if you're not, get your brackets.

Hopefully your brackets are already filled and not busted because you've probably had some upsets already. Some losses, some feelings. But I hope everyone enjoyed this week's episode with Kendalaney. Very actionable insights on content development for TikTok, Instagram, Facebook, and the like. Very smart. She's using consumer behavior to drive her strategies with content development. Really enjoyed talking with Kenda. And she had some free tools that we linked in that episode.

So go check out the links there within the show notes on that episode. And next week, Bedros Kuyen, who is one of the biggest and baddest influencers right now in business and influencing. And I mean, he's started multiple companies in the fitness space and just a really great story. So looking forward to talking to Bedros. And you've probably heard him. If you haven't, Google him and you'll find like 300 million things. Really cool guy. He comes on next week,

so Tuesday be on the lookout for that with Bedros, one of the biggest influencers in the game right now. So check that out next week. Great name too. Yeah. Great name. Now I know we've been teasing Good Ranchers and you have experienced the goodness,

but I just experienced it this week. First of all, thank you to Good Ranchers for the box that they sent me but it is fantastic. I made like this Brussels sprout recipe and used a whole pack of bacon in it because that's how you had to make it work. Bacon's phenomenal. The fillets were

excellent. Like if I again like you said if I didn't know it was shipped to my door I would have thought I got it from the butcher. And I love knowing that it's excellent like if i again like you said if i didn't know it was shipped to my door i would have thought i got it from the butcher yeah and i love knowing that it's born bred fed in america um family owned family run yes i called my dad my brother i was like you all got to get on this yes you use the radcast code you'll get 30 off your first order. So I'm, I'm starting my own little good rancher cult over here. I love it. I,

uh, we made, uh, we have a ton of hamburger, uh, from them in the freezer. I made some soup last night with it, which was delicious.

Multi-purpose taco soup. So, uh, yes. Came home. I was like a little cold. I think I'll have some soup and Hey, there's some good ranchers.

Ground beef right here. Uh, delicious. Look, you don't know where the meat's coming from there's over six billion pounds of beef imported in the u.s last year alone you know where it's made fed grain all of that in the u.s with good ranchers it's steakhouse quality delivered to your door and it's either upper choice or prime cuts. And you can use Radcast 20, as Christina mentioned, to get $30 off. And look, these are good people. Ben and his wife are awesome. They're so wonderful.

Family owned. And you know exactly what you're getting. Go check them out at GoodRanchers.com. Good Ranchers. Official meat of Ryan Alford. Meat sponsor. Yeah, they sponsor my life. Let's call them meat sponsor.ers.com. Good Ranchers, official meat of Ryan Alford. Meat sponsor. Yeah, they sponsor my life. Let's call it meat sponsor.

Yes. Yes. Of Ryan Alford and the Radcast. And your very own Christina Yossi. Yeah, I'm ready. I love it. Of course, we can't go an episode without talking about TikTok. And they, we've talked about how they're adding all of this, like 18 plus options.

But they are now adding a dedicated feed for STEM content. STEM stands for science. I had this in here. Science, math, something else. Technology, that's it. Science, technology, engineering, and math. The STEM feed will be available in the US in coming weeks and joining existing topic feeds like gaming, food, fashion, and sports.

Look, I've talked about this social media is coming for education folks yep it's coming fast and hard on some way shape or form my wife's in education and so and we even talked about this um you know the opportunity for it to get better and more content things so doesn't surprise me you're going to see more and more of this i think there's an opportunity. I was thinking like, you know, we talk about the spinoffs of more specific verticals using certain applications. Yeah. There just needs to be like an educational TikTok. Like it's all like education based videos.

But in the TikTok format. Right. You know, feeds you the specific topic or subject that you need. Yeah. So there's an idea for somebody. That's a great idea. Just, if you can just copy the code of TikTok. Right, right.

You can get that algorithm. You get the algorithm and make it all, you know, educational based. Sub all of that data. Right. So this makes a lot of sense. And if any of these social networks, you're going to see more and more leaning into these educational topics. And there's a lot of money there.

I mean, because they they're my wife actually talked about yesterday that their district signed up for this new app that aggregates all their communication their website and all this stuff and what they paid for it i'm like good god i mean and look they have a lot of students a lot of support different things so they need it but it's crazy the amount of dollars that are spent on education and especially upper education. I'm surprised that TikTok did this before YouTube did, because this feels like something that YouTube would have figured out first being such a huge search platform and such a huge educational platform. So just an observation. Yeah. Getting ahead of it yeah so stem shorts there you go tiktok

and now something that we know but we now have an article confirming it influencers have the greatest impact on consumer sustainability choices they've done several studies 75 percent of consumers say that social media content made them more likely to adopt sustainable behaviors 86 percent of 18 year olds 34 year olds found t TOK and Instagram to be helpful places to seek advice on lots of things from how to be a greener home to consumerism. It's, I mean, this was what I would assume.

So, I mean, I, and I mean, you don't know until you run a study, but it makes a lot of sense. Yeah. I mean,

I think, you know, I don't know if I see some, if you see someone doing these kind of actions like these aren't things that probably come natural to people like immediately. Yeah. Because you kind of just grown up in this. I don't know. Everything's available at any time. Yeah. You want it when you want it. Yeah. So I think these are the actions, behaviors, behaviors though that that take kind of seeing and seeing your peers do them and seeing that it's not a stereotype like i used to i recycle and i used

used to make fun of people who recycled because i was like it doesn't really and i think i saw either like a youtube video or maybe it was a tiktok or something on instagram of like not a crunchy hippie granola who's just like yeah i just like this is what i do and this is what sort of drives me crazy of the the black and white of politics and everything like that i can believe that in any given moment there might be bigger priorities than climate change but it doesn't mean that I don't think we should protect the earth. Well, and the problem is you lose nuance.

And so like, it has to be a nuanced conversation. I'm holding in my hand if you'd like to know. And I find myself, you know, very independent, but probably right leaning in some beliefs. But I've had this water bottle for about four months.

Sure. I clean them. I keep four of them because it just strikes me as that's the right thing to do. Yeah. Like I don't need seven. I can recycle things and not reuse them. And right on some level that has an impact on the earth. If we're just throwing stuff in landfills. Exactly. So I don't need like, I don't know. It's just common sense to me. And so I don't think it should be okay to have these kinds of principles, but you do have to see other people doing it. Right. And so it makes a lot of sense. Yeah. So, and again, influencers are the way to do it. Yeah. With lots of things.

Yes. Speaking of lots of things. And influencing. Boy, was I influenced. And as I look at the green on the shelf over there in St. Patrick's day, the green gummies of vacay. Also, and I know, like we'll get into all of the, you know, lab, third-party lab tested and all the good stuff. But these gummies taste so good. I got a different flavor

this past round. They are so good. It's like eating gummy bears, but better because I don't need to eat as many of them. And they don't have a weird, like CBD, THC-y kind of flavor like some can. So that on top of the fact that they're third-party lab tested,

they have, what, three different strengths. They do have Delta 9 if you're into that as well, sleep gummies, disposables. Yeah, a good way to relax and take a break i was wearing my vacay hat uh in mexico last week and got like about 20 comments on it people loving it because everybody there's on vacations they're all love the hat you know like i'm like it's like cool we need to go to take a vacay.com learn more uh and so i got in a few discussions with that is you know everybody's like hung over pounding drinks or something yeah

take a half a gummy you feel relaxed no hangover a lot better for you exactly and we really appreciate their sponsorship and their partnership

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don't take our word for it. Yeah. Just just try it. Yeah. And if you're interested, we'll send you some samples. You can DM us and we'll get some in your hands. Take a vacay dot com. Official CBD sponsor of the Radcast.

Marketing news. Yes. We already talked briefly about March Madness, but we're going to tie that back into how it works with our field. Marketing March Madness. 20 years of the corporate champions program and counting as the NCAA marketing program in its current form hits its 20 year anniversary, having started in 2000, 2003, which can't believe that was 20 years ago, but we'll move on from that. It rolls into March Madness with a robust program of three long-term champions, AT&T, Capital One, Coca-Cola, and 13 other big-time partners. Yeah, I mean, and it's when I read this article and you found it, and when I was thinking what I find synonymous like sponsors with it, AT&T has been a big one. I remember that, AT&T at the half and like all this stuff.

Yeah. So like there is brand awareness that totally happened. Capital One's been huge. I think I remember when like Charles Barkley and Samuel L. Jackson, I think some of their first commercials were right around the March Madness or along with it. So it does raise awareness. It's a huge, huge cultural event. Yeah does raise awareness it's a huge huge cultural you know event yeah and so

it's crazy i don't know how long it's been around and the iterations that are going but yet some of the same principles and excitement that have maintained especially with all of this name image likeness which we'll get to in a article that's coming up um but coke zero has been a big push for them as well with magic johnson taking coke from Lil Dicky and Travis Bennett, um, pushing, you know, what is the best, this is the best Coke ever, which is a fun campaign. And look, this is a fun campaign to me because I love Coke Zero. I know. Same.

I read this article and I was like, I'm going to go to the fridge and get a Coke Zero. You know, Coke Zero changed my relationship with soda. Diet soda. I'll just say that because I used to be kind of could take it or leave it. Yeah. And then, and Coke, tight Coke was kind of like, especially once I started realizing I didn't want to put 500 calories in my drink or whatever and drink three Cokes. Totally.

And then Diet Coke was always diet-y. Yeah, that aspartame was like okay that toast is gone it tastes good i found cherry vanilla coke zero when i was in new york and i was like i have to move here i can i can never leave now cherry coke zero is the bomb oh my god it's pretty good with uh uh crown royal too just low calorie no calorie if you need if you want to add some calories to it and uh something else but uh nicole and i were at in mexico we actually uh we're sitting there because they have they've done pretty good about having different things but like the first thing we wanted when we got back to the states we both wanted cherry coke zero because that was not in

mexico not available only mexican coke yeah this is fun. They're doing the whole. It's clear that Coke knows because they're like saying they're now using the campaign best Coke ever. Yeah. They know the stigma and the reality of sugar and the calories and all that. And they realize that Coke Zero is the closest thing they ever taste to it. It's the best of all worlds. So they're really leaning into it heavily with their marketing.

And it makes sense. And I know another million people, it's still not wonderful for you. So everything in moderation. Drink water. But if you're going to drink one, you should be drinking the Coke Zero. Right. And I think that Diet Coke has, when I think of Diet Coke, I think it's very feminine.

Like I think of like little waspy moms drinking their Diet Coke has, when I think of Diet Coke, I think it's very feminine. Like I think of like little waspy moms drinking their Diet Coke and Coke Zero doesn't have that, I don't want to say stigma, but that branding behind it, which I also think is interesting. So you'll see Coke Zero all over the NCAA tournament commercials and otherwise. So lots of big play there. And as they should, because like you just uh, it's the best, the big play there. And as they should, because like you just said, it appeals to everyone. And I do think there's a lot of men that, that do attach diet Coke to being feminine.

Oh, Matt hates me. Cause he's like, why am I addicted to this now? But Coke zero has less of that stigma. You know, you could be a manly man and still drink Coke zero. You're not like on a diet.

Yeah. Um, then you had some cherry to it. Like I do. And best ever. ever so good now i want one uh but now we're getting back into the name image likeness deals jacob toppin shy gilgius alexander team up in at&t's march madness commercial as part of a new name image and likeness deal with the popular cellular carrier at&t kentucky senior forward jacob topppin and former Wildcat star Shai Gilgis-Alexander, I think I said that right, were featured in the company's latest March Madness ad.

What a sick deal to get as a college kid. Yeah. You know? You're Kentucky players and you're in the ads. Right. I'm pretty sure Kentucky made the tournament. So, yeah. So cool.

Yeah. That's kind of the mecca of of what nil kind of was like if you're in the ncaa tournament and you're getting paid and you're sponsored by uh at&t yeah and it's the only way around like that's the only way you can be paid if you are a college athlete yeah and i mean the nil stuff has become kind of the wild wild west i think they're going to need some regulation on a long term but um i do think it makes absolute sense for the players to get paid i just hope we don't go too far overboard and get some of the amateurism out you know like some of that you know yeah hope it can withstand and find some regulation so that you can play both

sides of it but totally we'll see pretty cool integration though yeah very smart ways is making it easier for electric vehicle owners to find compatible charging points per your point last week google owned mapping app ways is rolling out a feature to help ev owners find compatible chargers in route information about chargers is provided by Waze community map editors for accuracy and timelines. Yes. About time. Yep, it is. And I love Waze.

We used it. It's great. We drove to Charlotte back and forth on our trip. And it makes a ton of sense. It makes a ton of sense. And any integration within these devices or onboard systems makes a lot of sense. And it was actually two points in one because we had that pontificating of, you know, where do you charge? Like if you're going on a long-distance trip with your EV. And so all this integration makes a ton of sense.

You got to make it easier. And so all this integration makes a ton of sense. You got to make it easier. If we're going to move to electric cars long term, all this stuff has to get easier. Removing friction, knowing where it is. And Waze is one of my favorite companies right now. I know they're owned by Google, but as far as their application goes. So it makes a ton of sense. And I think you're going to see more and more of these integrations into their

features. I also like Waze as an ad platform is actually great, especially if you're on one of the exits, like on major thoroughfares. I do think the advertising works pretty well within that because it does pop up ads for like restaurants and different places that are coming up. So if you're out there and you are in a business where maybe you're right off an exit or highway or something like that, I'd be looking at waves and integrating within that.

Cause it really does drive traffic and awareness. Yeah. Hard to hear first folks. Yep. There you go. And our last article, kind of a fun one to close us out. Ryan Reynolds,

good old Deadpool. His company mint mobile was purchased by T-Mobile for the casual deal of $1.35 billion. Really? Yeah. I don't know what his ownership stake is, but whatever it is, I'm sure he has quite a bit.

Such an entrepreneur with like, he's got this, he's got what? Alcohol, something. Yeah. He's got a couple of, something. Yeah. Whiskey. He's got a couple of alcohol companies.

Yeah. And then he's got the production company. Yes. For movies, TVs and marketing and things like that. So he's a smart guy.

Yeah. And he has a soccer team or something like that. Yeah. Yeah. So, you know, big,

big Ryan Reynolds fan. I am. Cool guy. And I like him. I mean, he's very likable. Oh yeah. I love. Cool guy. And I like him. I mean, he's very, I think he's, oh yeah,

I love his movies too. Yes. Um, Deadpool. And then, you know, the proposal. Yeah.

That was, that was my favorite. He was in that Christmas one, um, with Will Ferrell. Yes. Charming as well. Yes.

Ryan Reynolds doing all right for himself. He's got a good name. He does have a good name. Ryan. Ryan Reynolds, doing all right for himself. He's got a good name. He does have a good name. Ryan. Ryan Reynolds and Blake Lively. Shut up. God has favorites. You can't tell me otherwise. Exactly. Congrats to Ryan. I mean, he really needed some extra cash. Yeah. Wow.

Eat your heart out, Elon. That mobile deal. Exactly. I think that's all the news for this week. Wrapping it up. All we can handle. Any final words? Drink responsibly.

Happy St. Patrick's Day. Yeah. Best of luck. Nick, any final sayings? Happy St. Patrick's Day. There you go. If everyone's out there, have a safe and happy holiday. If you're listening on St. Patrick's Day or let's just call it St. Patrick's Day weekend.

Hope your brackets aren't busted. And if they are and you're local, just come wash your showers away over here at Social Ops. Yeah, we got you covered. Official home of the Radcast. Official home. So, you know where to find us? TheRadcast.com. Search for all the highlight clips. Search

for ChatGPT4. Killing ChatGPT5. That'll be the latest movie. There it is. I'm at Ryan Alford on all the social media platforms. For Christina Yossi and Nick Weaver, we'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.