Right About Now with Ryan Alford - The Week of March 24, 2023 Marketing and Business News: Jack Daniel’s vs Bad Spaniels

Episode Date: March 24, 2023

Get your engines running and get ready to take off with this week's exciting edition of The Radcast: buckle up while Ryan and Christina provide you with the latest business info, innovative marketing strategies, sizzling hot insights - even social media trends! Take your business to the next level and towards success by harnessing your knowledge for the fourth week of March 2023 – don't miss it!Small talkJack Daniel's Lawsuit Against A Dog Toy Maker Is Going To The Supreme Court (02:29)https://www.delish.com/food-news/a43387016/jack-daniels-dog-toy-maker-supreme-court/Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign (04:46)https://www.marketingdive.com/news/bushmills-st-patricks-day-marketing-sheep/645287/RadnewsLast week: Bedros Keuilian (06:00)Next week: Another “best of” episode (06:55)SponsorGood Ranchers (07:51)Only 100% American farm-raised meatNo added hormones or antibioticSuper steakhouse quality delivered to your door - upper choice and prime cuts. 6 billion lbs of beef were imported to the US last year.For a limited time, you’ll receive a year’s worth of Bacon with your subscription!Support family-run American business!Code RADCAST - get $30 off the first orderWIN FREE MEAT FOR A YEAREvery purchase in March gets you 10 entries into our biggest raffle ever! You could win over $2000 of high-quality meat. Checkout and use code MARCHMEATNESS for $20 off and 10 raffle entriesMake mealtime simple and flavorful with these 3 easy steps:First, choose from our top-notch selection of pasture-raised meat and fresh wild-caught seafood - pick your boxes!Then decide how often you want those goodies delivered right to your door with no extra charge for shipping.Lastly, lock in the price so you don’t have any unexpected expenses on that next grocery list. Get ready to elevate every meal without breaking the bank.www.goodranchers.comSocial Media NewsMozilla launches a new startup focused on ‘trustworthy’ AI (10:30)https://techcrunch.com/2023/03/22/mozilla-launches-a-new-startup-focused-on-trustworthy-ai/Apple iPhone 15 Pro Renders Reveal New Buttons (13:00)https://hypebeast.com/2023/3/apple-iphone-15-pro-leaked-renders-new-buttons-infoSponsorVaycay - Best 3rd-party lab tested CBD (15:50)Disposables - Delta 8 & THCDelta 8 gummiesMarketing NewsOpera browser adds ChatGPT and AI summarization features (17:30)https://techcrunch.com/2023/03/22/opera-browser-adds-chatgpt-and-ai-summarization-features/Northwestern Mutual, Pinterest team to give free financial advice to Gen Z (20:20)https://www.marketingdive.com/news/northwestern-mutual-pinterest-gen-z-financial-marketing/645202/Ford shifts toward purpose in latest ‘Built Ford Proud’ installment (21:53)https://www.marketingdive.com/news/ford-purpose-marketing-campaign-built-ford-proud/645294/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil fields. You're getting down on your knees. Said it's time for you to get down. Cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, March 24th, our weekly marketing, advertising, business news of the week. Christina Yossi, what's up? Oh, you know, dreary day. Dreary day here in the Carolinas. It's going to be a hot one. Today? Yes, Friday's supposed to be 80 degrees. Ah, yes.

It was 50 on Wednesday. That's what it was. And it's 80 on today. I'm tuning day K's. I'm, uh, my days are off. Did you go have a little stay K with the day cake? I almost took one this morning. I'm not going to lie to you.

I was like, do you want to take this or Prozac? What should I do? Prozac one. What's better for, oh. Hey,

whatever. Hey, take them if you got them. What's that say? Yeah. Drop them if you got them. Smoke them if you got them. Something like that.

Something like that. If you got it flaunted, I don't know. Yeah. So, our producer day, Sawyer's birthdayunted, I don't know. Yeah, so our producer today saw your birthday. Happy birthday, Sawyer. Welcome to the team.

Yeah. Helping out here on the ones and the twos. And hey, on his birthday. On his birthday. Breaking the seal on his birthday on the news episode. So happy birthday to Sawyer. Breaking the seal. Yeah.

You remember that acronym. You know what I Breaking the seal. Yeah. You remember that acronym. You know what I'm talking about. Yeah. Then you just never stop. Please explain it. In other words, Sawyer's never going to be let off the news episodes. It never ends once you break the seal. There's other acronyms.

That's the rule of not peeing when you got to drink i know don't make the seal it is true though oh it's so true it's so true it's funny like because for some reason you can drink like eight to ten drinks yeah and be fine yep but then once you go you're gonna be there every 30 minutes the whole evening yeah funny how that works anyway bodies you never know what angles we're gonna to go down here on the Radcast. No. It's radical. Positively unhinged.

Speaking of unhinged, Jack Daniels has a lawsuit against a toy maker, a dog toy maker, and it's going to the Supreme Court. That's how big a deal this situation is. What's the name of this bottle again? So the toy is called Bad Spaniels to play on jack daniels as it were and instead of saying what old number seven it says the old number two on your tennessee carpet

which is where the almost like the defamation piece of this lawsuit's coming in uh jack daniels doesn't want to be associated with my first reaction is jack daniel says to lighten up because this is free marketing for them look people know the difference between freaking dog toys and liquor right and so you're getting your yes it's your likeness and yes you have every right to sue they've earned the branding they have every right but just because you can doesn't mean you always should because think how many dog lovers are like, think of the PR that could go South, like for not just letting maybe this go. And I know they're going to say, we've spent billions of dollars on our brand to own it and all that. And it's right, but you get some, but you're so recognizable

that someone wants to do this product. And yes, maybe they're making a little money on your back, but you might make more money because you're getting more awareness out there. Right. With a whole different segment, potentially. I don't know. That's my first response.

And for it to go to the Supreme court is what gets me the most. I mean, trademark infringement is a big deal, but this strikes me as maybe just a little more marketing sense for uh the shared interest that might come from it versus or even like a publicity stunt yeah that's almost how it feels i would have had fun with if i'm jacked angels i like leaned into it or something yeah you know like i would have said okay you can use our branding but you're we're gonna have the rights to use what you're doing on all our channels however we want. Since you've taken the number two route on us.

Right. Then we're going to lean into it and have fun. And you're not going to have any problems with this since you're using our branding. And but no, we're going to just sue your ass. Right. I don't know. I think it's if I'm the CMO, I'm I'm I'm rethinking that. But maybe there's something deeper there that I'm not getting.

But that's my first thought. We're of the same mind. Shared interest. And then there are, you know, fun whiskey brands like Bushmills who unleashed sheep in a New York bar on St. Patrick's Day. The sheep's names were Johnny, Jack and Jim. They're very cute. They were just going about the bar on St. Patty's Day. You know, it's definitely a PR stunt,

is what I'd call that. I'm not sure what else the point was, right? Bushes, is this Bushmills? Just the tour? Yeah, it was a reference to, so it was, you know, Jim, Jack, J-Mo, and Johnny. So Jameson, Jim Beam, Jack Daniels, and Johnny Walker were all of the sheep. Got it. Needed a, Jack Daniels, and Johnny Walker. They're all the sheep.

Needed a little more context. Got it. Okay. It's fun. It's adorable. Look at them. Look at them. I'll show the sheep for everybody looking at home. On the video. Adorable. I'm a very animal forward person. Dogs whiskey.

Sheep whiskey. Bushmills. Not sheep. Lions not sheep lions not sheep shout out yeah some rad news yeah we had bedros skillion this week i hope you saw that episode that launched on tuesday bedros was great um really raw and edgy the first like 10 minutes of that episode was like really direct about his opinions, about what's happening in the world. And really like I think what we netted was people just need to freaking harden up a little bit. Like we've gotten really soft on everything. And everything doesn't need to have a hard line opinion,

right or left. It needs to be some common sense, have some nuance and nuance. And ultimately Bedros is doing a lot and has one of the most successful fitness franchises in the U S like every 900 locations. Damn. So, uh,

talked a lot about business growing, uh, and some of the challenges through the pandemic, owning a fitness franchise. So, uh, talked a lot about business growing, uh, and some of the challenges through the pandemic owning a fitness franchise. So, uh, he's pivoted a lot, super successful, great guy. Check that out. Bedros Killian launched on Tuesday. Next week, we're doing a little best of all the food people we've had on the show, all the cooks and chefs and we're calling it the Radcast versus food. I get it. No man versus food. It's Radcast versus food. So throwback. The recipe to success. All the puns. I see what you did there. I see what you did there. We've got Casey Webb. We have

Casey Webb. We have insert cooks here. Every chef. Well, we have had like contestants on like every other show. Yeah. Master chef and all the things. Yes. So check that out next week,

next Tuesday, the best of all of our entrepreneurs in cooking and restaurant tourism, whatever you call it. Right. Restaurant tour. I like restaurant tourism. I think that copyright trademark restaurant tourism. Yes, I like it.

If you want some restaurant tourism quality meat. Yes. Be sure to check out our sponsor. See the transition there you did. Seamless. Thank you. Good Ranchers. They are an American owned meat company, meat delivery service.

I tried their chicken last night, actually. It was delightful. Yeah. I did some paprika in the air fryer. I had a guest on yesterday that is a doctor, Dr. Shaw, Dr. Amy Shaw. That'll be coming out soon. Really big influencer online about fasting and not eating processed food. She scared the shit out of me.

Um, and I got a nice like plug in for good ranchers because she says people need to eat more clean meat. And I said, it's funny you say that. Say no more fam. We have the best in the business as an official sponsor. Truly good ranchers,

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Just RADCAST. Get $30 off your first order. And you can also win meat for a year. Meat for a year. And they still have March meatness going on. They do. It's pretty fun. I saw what they,

talking about the puns and all the stuff. We love the puns. March meatness. Yes. Clever. Clever, clever. But look, here's the deal. We have four boys at home

and you don't ever know, like you go to the store and you buy stuff like for dinners and stuff, but it's you don't ever know like you go to the store and you buy stuff like for dinners and stuff but it's nice to have the flash frozen in the refrigerator hamburger chicken steaks to pull out and not like feel like i had to go to the store to pick it up just for that night's dinner so it's been great so like we pull out have some burgers i actually have two steaks sitting on the counter for i'm like set for a year with what they sent me. In the Alford family, it lasts about two weeks.

Marshall and I, we are set for life. You're feeding Marshall now, Good Ranchers. Exactly. He's the most spoiled cat on earth. Yes, he is. That's true. But yes, great sponsor, great family-run business, and a great product. Go to goodranchers.com. Tell them Radcast sent you.

They got the meats. Moving on to our social media news. I had to Google this one because I didn't think that Mozilla still existed. But Mozilla Firefox. I saw this, too. I remembered it being like a shitty app on my phone from like 10 years ago or 15 years ago. Didn't they go out of business? And I was like, oh, no, that was Internet Explorer that no longer exists.

Wasn't it Firefox? Yeah, Mozilla Firefox. Oh yeah. The OG. But they are launching a new startup focused on trustworthy AI. Mozilla felt that existing AI models have worrisome implications

and not enough was being done to curb the abuse. The company is funded by a $30 million seed investment from the Mozilla Foundation as a wholly owned subsidiary. So exciting. So I'm going to tell you, I'm going to say this out loud because we threw these terms around. Tell me this doesn't sound a little funny. Trustworthy artificial intelligence.

Hmm. Trustworthy artificial, just kind of like the opposite direction, right? It's artificial intelligence right yeah it's artificial right intelligence but it's trustworthy like oh come on but then again if you have artificial limbs now i'm getting in the weeds of the language like i i would trust hopefully an artificial trust that peg leg mine's done just fine but again it just kind of feels like Mozilla is trying to be

relevant yeah no it is but I joke we're gonna need some of this someone's gonna have to be like put some reins on this thing before the computers take over I still want Chad GPT-4 to take over 5 or to sabotage it before it ever comes

out it's a tv show waiting to happen that's an hbo miniseries but mozilla can come back from the grave uh with firefox yeah uh the hero gotham deserves no stupid little fox i want to see what exactly this in practice this looks right you know Because all I remember is a shitty Firefox browser that always closed, like, on certain, like, sites. Well, you only opened Mozilla to download other internet browsers. Yeah. That was the only reason. I was like, ah, I should get Chrome. It's kind of what I do with Safari now.

You know, I hate to say that. See, I still am a Safari stan, but I don't know why. No. Mine's, I own a Safari. Never but I don't know why. No. Mine's on a Safari. Never coming back. On a trip. Chrome only. Would you say it was on a vacay?

I would say it's on a vacay. It went on a vacay to never stay a day forever. Stay away forever. Yes. We have some Apple news as well. The Apple iPhone 15 Pro renders. They've got new buttons. Again, what is Apple doing?

Who cares? Well, they're tuning the volume. I mean, this is what's happening. Look, here's what's going on. So the last like six years, there's been very little innovation in smartphones. And so now where it used to be now we have a camera a video camera like that was revolutionary 10 years ago or you know hd video camera like those news now it's about the innovations have crawled to such that the buttons now instead of one is two right instead of instead

of touch feel it's haptic feel like we've really run out of innovations here on the smartphones. It was funny because I was using my son's iPhone 8 or something, and I'm like, this ancient artifact? Yes, but it wasn't demonstrably different than my iPhone 14. I was like, because the iOS, you know, is the same. Right. And I was like, yeah, the camera and certain things, of course, once I've used it probably for a few hours. You'd notice that.

This is how little true innovation there's been on smartphone. And this is why I kind of plug the Samsung, at least having the folding screen. Right. A large screen. I almost brought that in here today. It was going to be my note. I think about that phone a lot. More than I want people to know.

Because I love the, just the very tactile. I remember sitting in youth group as a kid, just like clicking my phone. Yeah. Closed. And so there's an innovation issue. And I think that's why iPhone sales have slowed down.

Sure. Like over the last few years, because the innovations just aren't that dramatic. Right. They feel like there's so much more um tied to their aesthetic i was always had the latest phone but the last couple times like i've just been waiting to see like you know keep like i kept the 13 forever like and then just because i had to upgrade or something, got the 14. Oh, so yeah, I had an 8 and then got the 12. There's no real convincing reason to switch.

Right. Now, I'm convinced that Apple drains your battery and makes you have to switch. After two years, yeah, it runs out. My 13 started, was fine, fine, fine, fine. And then suddenly I can't make it through the day. Yeah. Like, overnight. That's how my 12 is.

And I'm pretty sure that was like, they sent a code through like, it's time. This guy needs to upgrade. He's normally upgraded by now. I'm going to take out three cells of this battery right here. How about four? Okay.

You think he'll notice. All right. I mean, like I can hear them. They're discussing how many cells of my battery to take out. Like, so that I feel like I have to upgrade. Buy a new one.

I just bought a better charger. Or you just let the phone die, pop a vacay, and trip off. That's what I'd rather do. That's what I'd do. And speaking of vacay, about that time.

It is about that time. The best third-party lab-tested CBD, I'm going to say, in the world, bold, bold claim, but I'm going to say it anyway. We can make that claim here on the Radcast. I'll say it. I'll prove people wrong.

Yeah. They have disposables, Delta eight, THC and sleep gummies. Yes. And new topicals coming out. I'm so excited about it. And several others.

They've got a multivitamin and several new things coming out. This is a health and wellness company, right? This is not, uh, go to the gas station and I have no idea what they've put in it. You know, want the green ones or the blue ones? I'm like, shit, is this the Matrix or what? I want something I know.

And can trust. You know, like instead of having four beers tonight, I'm going to have half a gummy and relax. Exactly. And know what I put in my body and it's natural. And not wake up hungover or with memory blocks from the night before. Yes. And so coming out with a lot more health and wellness products and you can go visit them at takeavacay.com. Takeavacay.com. All the products there. Yeah. Third party tested every one of them. You know what's in it, the ingredients, different strengths strengths so first and really only that are really legitimizing this category right to

more of what it should be which is health and wellness and not this hippie trippy under the radar stuff because again these are natural products and it needs to be treated as such so proud to sponsor with vacay. Go to take a vacay dot com. And again, tell them the Radcast sent you. On to our marketing news. I love this next article so much. An opera browser is adding chat GPT and AI to summarize the operas.

operas um operas integrating generative generative ai chat bots powered by chat gpt and chat sonic into the desktop browsers opera and opera gx to write prompts and generate summaries of different articles this has been really the addition of like the rebound of the browsers like i hadn't heard the opera browser in a while or firefox slash mozilla right uh and all but thanks to chat gpt i mean how many acronyms can we get in this business like again i feel like it's gt sonic boom pt it's elon musk's children i'm telling you it's kids oh can we simplify some of this stuff like call it what it really is that we're in this whole speeds and feeds thing again. Like this is where I remember sitting in the like boardroom with Verizon and they're like, we have 500 million hertz downloads. And we have 5G and the 4G networks coming out with LTE.

When LTE comes out, we get AGI and BP. I'm like, what does it do for customers? Why do they care? Dehumanizes it. It makes it faster. So they get things done and they get more time back in their day. Okay. Let's talk about that.

And so chat GPT, chat Sonic. Like, again, this is news, but let's talk about what are the benefits to the consumer. Right. How is this actually helpful? And why would it make me want to use Opera? It's just integrated for text input, image outputs, input, output, in. Like, that's what that's like. I thought you were rapping for a second over there. It's the stupidest shit.

Like, they don't know how to talk about this stuff. Like in consumer. Right, they just say words. And they say words because this is all for like investors and like people like getting, okay, now suddenly Opera has a higher valuation because it put AI in the name. Like, that's what this is. Now we're relevant. Yeah.

Because we're using AI. And no one's going to use it because Google's going to come out with a better version on their browser and they're going to use it there. They might use Bing cause they have gotten ahead of it. But anyway, I'm, it's time to start turning this into like translating, like what people can do with it and what, how it makes their life easier. Right. And so it makes writing blog posts a lot easier i'll say that so yeah a full disclosure i definitely didn't think of opera as a browser and i thought that it was chat gpt writing summaries of operas um so that's where my head there you have it it's totally confusing uh no opera that was the name of a browser i'm like

this is like bringing back all the memories of like the shitty browsers are on smartphones in 2008. You know, back in the day. Yeah. Blackberries and, you know, all that stuff. Droids. Droids were all right. We know you have a soft spot. We understand.

This next one. Northwest Mutual and Pinterest are teaming up to give free financial advice to Gen Z. This next one, Northwest Mutual and Pinterest are teaming up to give free financial advice to Gen Z. Gen Z, from pinning to planning, aims to demystify the financial weight tied to major life steps to help educate the next generation. Is Gen Z big on Pinterest? Yeah. Yeah. Big time.

I love seeing these stodgy, podgy companies, you know, like at least attempt to reach out to reach out to the younger generation where they need to and sort of make this on their terms. So I like seeing that. I mean, Pinterest is such an education platform above education, inspiration above everything else. I think it makes a lot of sense to. How often do you get on Pinterest? Oh, daily. OK. Daily., daily. Okay. Daily.

Inspiration? Yeah. And it's just like if I want to scroll, but I don't want to feel like I'm overstimulated, then I'll like put a podcast on or put music on. The exact opposite of TikTok. Exactly. Exactly.

So like if you look over the dictionary, like the, or what is it? The non-thesaurus, what is it called when you're- Antonyms and synonyms. The antonyms. The antonym of- The antonym. The antithesis, yes. Antithesis, antonym of TikTok is Pinterest.

Yeah, essentially. Yeah, I think so. So it's cool. This is one of those, show me the results. Right. Show me the uptick in Gen Z like policies or, you know, whatever they're selling to this audience. Yeah. I would think it would go up, but I'd like to see the data. Stay tuned. I'm sure it's coming. And our last article to close up the podcast is with Ford

trucks and they are shifting toward a purpose in their latest built Ford Proud installment. The move signals a shift by Ford to integrate more emotionally driven tactics into their marketing. Look, I have a soft place in my heart for Ford. Like, I don't know why it's because I was always like an old Ford Mustang, like U.S. Like, I don't know. All American. Machismo, all American. I don't know.

Maybe not even machismo, than all-american stuff and my father-in-law's like got a 66 that's pretty sweet but uh it's this makes sense for them i think they need to lean into this heritage more and i think there's they've been doing pretty well um overall suzy deering uh who's the chief marketing officer for Ford, old client of mine, Susie, shout out to you doing a great job with the marketing at Ford. I think I've seen a difference in the last couple of years. And they're really on the cutting edge with a lot of the electric stuff, the F-150 electric car and stuff. But I think they can continue to lean into this heritage. And I think it will bring additional benefits to them. And I think there's a huge market for that and kind of like, I don't know,

leaning into that emotional side of the purchase. Right. As opposed to this loud, messy, kind of almost bro-y mentality that you can associate with. It's kind of the opposite of like, like Ram trucks. Right. I feel like Ram could own this space a little bit too, but like they just kind of go and that's their audience i get it yeah yeah but i think this is where ford can have a little bit of nuance i think it's been smart so keep at it suzy oh it's been a good episode has been good episode short sweet to the point final thing i want to note if you're uh

out there wanting to leverage personal branding we're having an event May 10th and 11th. The Radical Authority Accelerator here. We're going to literally generate six months of content for you in two days. So you're out there. Maybe you're listening. You're a leader in your space or you've tried to get social media working for you on your personal brand. This is the event you want to sign up for. Go to my page at Ryan Alford on Instagram.

Send me a DM. You need to get in on this. It's incredible value. And again, we're going to jumpstart your personal branding. World-class content in two days and learning lessons, the A to Z plan for how we've grown Radical, the Radcast, my personal brand, the last five years to verify it on every platform and over eight figures in revenue. Check it out. Come see me at Ryan Offord on May 10th and 11th. That's when, but you got to get in where this is limited. 30 people total. And I think about a third of those are already spoken for. So send me a DM. You won't want to miss it, especially if you're trying to jumpstart your personal brand. Any final words? I think you covered it.

Very good. We appreciate everyone out there. You know where to find us? Theradcast.com. Our producer today is Sawyer Rice, Christina Yossi, and Ryan Alford. We'll see you next time on The Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.