Right About Now with Ryan Alford - The Week of March 31, 2023 Marketing and Business News: Pepsi Embraces Maximalism for First Visual Overhaul in 14 Years

Starting point is 00:00:00 I said hallelujah to the 16th oil phoenix, you're getting down on your knees, said it's time for you to get down, cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, March 31st, 2023. Our weekly marketing, business, entertainment, world news of the week. Wild. I love it. World news.

Starting point is 00:00:45 Keep spinning it. Everybody says to niche down in your podcast. We're niching wide. Niche wide. That sounds like a car. It's grounded in business. Yeah.

Starting point is 00:00:55 You know, but so many things relate to business now, you know. It's true. Everything is content. Everything is business. Christina Yossi,

Starting point is 00:01:03 I got Sawyer on the ones and twos. I hope everybody is good wherever you are, whenever you are. However you are. However you are. I like to do the whenever because podcasts kind of live forever. You could be hearing me right now and it'd be 2041. Isn't that alarming? And I'm in an old man's like home, you know.

Starting point is 00:01:21 You're not going to be in an old man's home in 20 years. I don't want to hear it. Yeah, that's true. I know. I know. I know. Yeah. We'll see. Hopefully we make it that far,

Starting point is 00:01:31 but how had a good week. Yeah, I did. I went viral. Hey, for a hot moment. Famous Christina Yossi. Yes.

Starting point is 00:01:39 Can we, is that, are you going to change your name to that? It's famous. No, but I go by the, the brand if you will is cry comedy because my initial spell cry cry um yeah is that your handle on tiktok well it's just it's christina

Starting point is 00:01:51 rosiassi but my bias is cry it could be changing we'll see what happens now that i'm famous i have to i have to think about things differently yes but i really hope that tiktok doesn't get canceled because um i'm finally you finally made it and they shut it down. Late into the game, but playing the game nonetheless. So I got to see the spot or the bit or the whatever the hell you call content these days. And it's funny. So tell everybody. What's the premise?

Starting point is 00:02:19 The premise is what would happen if Disney princesses got divorced. So I have a bit that I do when I do my stand-up about where is that princess movie? I'm not ready to meet the right person. I'm ready to meet the wrong person. And then I hit my peak at 40 after I go through a divorce. So that idea kind of just spun into this bit, which then spun into my love of musical theater, which then turned into I don't even know what. I like it.

Starting point is 00:02:46 But you were playing the princess and it was something about stuffing your shirt. Yeah, so I took the Disney song, Be Our Guest and changed the lyrics to My New Chest. As in the, this is the boob job that she gets with her settlement money. Now I'm single, I'm buying breasts. Funny, I saw it.

Starting point is 00:03:02 It's funny. You need to go check it out. Get ready to handle again, send good photos. Christina Rose Yossi. Yes'm buying bread. Funny. I saw it. It's funny. Thank you. You need to go check it out. Give her the handle again. Say good follow. Christina Rose Yossi. Yes. Christina's very funny. You know, we try to make her funny here, but we make her talk about business news.

Starting point is 00:03:15 Jack of all trades, master of none. It's good. So give her a shout out on TikTok. Let's make it really viral. There you go. I'll take it. Mm-hmm. I'll take it.

Starting point is 00:03:24 It's been a good week it uh radical it's been busy it feels like we're zooming along here march 31st march great through been enjoying the basketball tournament oh so good so much fun who you like for the championship you could we can uh so we're recording it before the games are saturday and it's friday so uh well let's get you on record. For women, USC, for sure. Five short. Easiest pick of all time. Who is playing in the men's? Yeah, San Diego State, UConn, Florida Atlantic.

Starting point is 00:03:54 That's right. And Miami. That's right. I'm for Miami or Florida Atlantic, because they feel like the underdogs. They do feel like it. Florida Atlantic is wild. UConn, everybody's going to wipe floor,

Starting point is 00:04:03 because they've won the most points. My sleeper is San Diego State. I think they like it. Yukon, everybody's going to wipe the floor because they've won the most points. My sleeper is San Diego State. I think they're tough. They look like a football team out on the floor. It's a weird tournament. This is the product of NIL. We're going to bring it right back around to business and marketing.

Starting point is 00:04:19 With the transfer portal and NIL, teams can get better quickly and there's a lot of older kids playing now. Because you have the COVID year where they bumped every extra year. Then you've got the transfer. And so now you've got like 25-year-old grown men out there playing. Yeah, who like have their lives. And they're like, yeah, why not?

Starting point is 00:04:40 I'll do this now. And with the one and done, you know, Duke or Kentucky or the Blue Bloods don't, you know, have a little bit of an off year. Right. It's a little more manageable. Right. It's like managing a roster year to year. That's a good point. Everybody's kind of complaining about that a little bit because it's simply like free agency.

Starting point is 00:04:55 Yeah. So, yeah, I don't know what's going to happen there. But I like San Diego State in the upset. I think everybody thinks UConn. So, yeah, everybody's watching the tournament. Go enjoy it. I did think this was really cool. The new Starbucks CEO saw this right before we came in.

Starting point is 00:05:10 And, you know, there's always a complaint that, you know, it's top down. Like when you have CEOs, they don't know what's happening on the ground floor. Right, with their employees. So their new CEO went and took the 40-hour barista test and has been working in the stores. It's amazing. Like, and he's going to keep working, keep working like half day every month.

Starting point is 00:05:31 And he's getting a lot of applause for that. And I agree. Cause like, if you're going to run a business, I mean, that's the core business is in those, in those baristas, in the,

Starting point is 00:05:40 in the coffee shop, like knowing what's happened, what, what, that's what your customer loyalty comes from. The customer pain points and the employee, you learn both.

Starting point is 00:05:48 Yeah. What are the customer pain points and or opportunities? What are the employee, the people that take care of you and make it all happen? Right. I think it's amazing.

Starting point is 00:05:57 I think it's smart and a lot more CEOs should do it. And, you know, if we had a coffee shop, I'd be there making coffee. It's like undercover boss. Yeah. I mean, I'm made some tech talks today, you know, he's just like one of us guys. I'm practicing one of us. Yeah. Like the lay people. Yes. No, it's a, but it is smart for companies this size. So, uh, hats off to Starbucks and don't remember his name. I feel like I should

Starting point is 00:06:25 have given him a shout out. It's Schwartz. What's his name? Howard Schultz. Howard Schultz. Yes, it is. It's okay. I'm losing my mind. Keeping in our theme of beverages, Pepsi is embracing a new maximalist icon and changing their logo for the first time in 14 years, which it's new and fresh, but still feels kind of retro, which is fun. I like the retro look. Yeah. You know,

Starting point is 00:06:48 Pepsi was born in the Carolinas. That's where we are. Represent. Didn't know we're in South Carolina, Greenville, fastest growing city in America. I think I'm just going to label it that. It's up there.

Starting point is 00:06:59 We're on the top 10 list or something. I get redirected every morning on the ride to work. Every time. Road work. Drives me nuts. Takes morning on the ride to work. Every time. Road work. Drives me nuts. Takes me 14 minutes to drive 0.4 miles. But that aside, Pepsi was born in the Carolinas, and I do like the new look. It's retro-y looking.

Starting point is 00:07:18 They said it was the focus because everything's moving towards the zero sugar brands. Yeah. So Coke's doing the same thing. You've seen the Coke. Coke is all about Coke Zero. Uh-huh. And me personally, I'm zero sugar brands. Yeah. So Coke's doing the same thing. See, you've seen the Coke is all about Coke zero. Uh huh. And me personally, I'm all about it.

Starting point is 00:07:28 Amen. And Coke, I will say this. It's not as good as Coke zero. Pepsi zero is okay. Yeah. It's better than diet Pepsi. Diet Pepsi is awful.

Starting point is 00:07:38 Yes. It's kind of like saying, you know, crap's better than shit. You know, I don't know. But you know, it's like, I just, it got I don't know. But, you know,

Starting point is 00:07:45 it's like, I just, it got rid of the diet yuck taste. Yeah. Both the zeros. Yeah. And it'll be interesting how they market these.

Starting point is 00:07:54 I mean, it's all the rage because look, sugar's not so great for you. And we love our zero calories. You know, seeing the 17 spoonfuls of sugar. Have you ever seen that,

Starting point is 00:08:03 that, that comparison? Oh, that's what my father would do. Yes, literally would 17 spoonfuls of sugar. Have you ever seen that comparison? Oh, that's what my father would do. Yes, literally would spoon 16 tablespoons of sugar onto a plate, take my Dr. Pepper, and say, have this instead. True story. It's effective. That's why I'm funny.

Starting point is 00:08:15 Yeah, but I think you're going to see more and more people, like, switching over because awareness drives activity and they're doing it. But Pepsi's just got to work on that formula a little bit. It can't quite. It's a little too syrupy. It's like their tagline should be almost as good as Coke. Like. A soft smear campaign.

Starting point is 00:08:38 And I like Pepsi. Like the branding and marketing. I like their CMO. I like, I think they do like the right tactics. Sure. You know, they got Cardi B like dance around doing like trendy hip stuff. Like, but it just isn't quite as good. Yeah.

Starting point is 00:08:53 It's just being real. Like, I mean, I get my part of my brand is honesty and you know, I could pander to. Calls it as he sees it. You know, but that Coke Zero is tasty. So good. So good. I do like the branding. So check that out if you hadn't already seen it. You know, but that Coke Zero is tasty. So good. So good. I do like the branding. So check that out if you hadn't already seen it.

Starting point is 00:09:08 And what else? Do we have another small talk? We got, I think that's it for today. Oh, what else is happening out there? We've got this week's podcast. Yeah. The Radcast versus food. Yes.

Starting point is 00:09:19 We love our food talk. I know. It's funny when we have these guests and some of them have been a couple years. When we repost these best of, almost half of them will DM me, like, you know, thanking me for exposing them out and all that. But

Starting point is 00:09:35 I also get to catch up with them. So it's like selfishly, it's for the audience, but it's also like rekindles like a DM or something. Totally. And so shout out to all of them. Casey Webb, my man from Man Vs. Food. He's so great. I love that show.

Starting point is 00:09:50 So great. It's so good. Just stuffing his face with real food. I love watching people eat like too much. If you ever watch Man Vs. Food, do your favor and go like check that out. Like he's always doing the food challenges at the restaurants.

Starting point is 00:10:02 Like 17 pounds of nachos. God. See, I've always wanted to do one of those because i think i would shock people because i think i could do it yeah i i'm not i'd be out of commission for a week but i don't know yeah but i could do it we talked about that like dude how do you prepare for that he's like it's it's interesting so uh check it out we had uh lots of our favorite noah sims from master chef we had spike mendelsohn from plant burger we had my man cosmo from cosmo's cube all the best and uh jonathan sento one of the best chefs in America. A recap and the best of all of our food entrepreneurs is what I would kind of summarize that. A lot of topical and interesting topics that I think any business owner could learn from. So it's not just about food, but really interesting.

Starting point is 00:10:56 Their stories combined with how they've grown in popularity and how they leverage food towards their own celebrity and everything. So fascinating discussion. The Radcast versus food that launched on Tuesday. Go check that out. We've got a quick watch episode of all of our shows. It's a good time to mention that, you know, who not everybody has 30, 40 hours sometimes. So we do 10 minute versions on Instagram, IG, as well as YouTube. So you can get the best of every episode. Cut all the fat, you know, but the bread and butter is getting on audio,

Starting point is 00:11:32 getting on that treadmill. That's what I do with my favorite podcast. Hot girl walks, popping my podcast and go. Exactly. And next week, Dr. Amy Shaw,

Starting point is 00:11:42 man, tell you what, talking about making, we're talking about all this food. She's not going to be drinking Pepsi. No Pepsi, Dr. Amy Shaw. Man, tell you what, we're talking about all this food. She's not going to be drinking Pepsi. No Pepsi for Dr. Amy and no more nachos for me. Or Doritos or Oreos. Or Oreos because processed food is not good for you.

Starting point is 00:11:57 And I cried a little bit during the episode. Sarga and I both were handing each other tissues. But in all seriousness, she's awesome. Very insightful. I can't wait to listen to that one. Uh, about what you should or shouldn't be eating and you know what it does to your mood. Right. You know, what you eat is how you feel. And it's true. Cause like, you know, you eat that big ice cream Sunday. It's like, man, that first three minutes is like heaven. then about 10 minutes later like sleepy and crashing and you know so totally the uh excuse me i have a drink of my water the uh hydration is i loved her

Starting point is 00:12:36 but i didn't like her like fair i loved her as a person but i didn't like hard hard hard truths you know the hard truths of eating. But it is. Look, here's the thing. We have a lot of people listening to the show that are high-driving people, like entrepreneurs trying to get the best of yourself. If you're trying to get the best of yourself, what you eat matters. You've got to take care of this. Because it controls your mood, your energy levels, and I feel it. Because when I'm freaking going hard and like today eating my peanut

Starting point is 00:13:06 butter crackers, it's not really cutting it. Right. But you know, and I. Sometimes that happens though. Sometimes it does. But you got to just keep bringing it because, you know, when I'm hungry, I typically reach for steak. Amen to that.

Starting point is 00:13:17 And when I want good steak. And not just any steak. It's a good rancher steak. Straight to the house. Oh, so good. I made a bacon egg sandwich which i think dr shaw would be okay with and then i fried the egg in the bacon fat oh listen it is the best bacon i've ever had i'm addicted to it it's so good but seriously they're a great company it's

Starting point is 00:13:41 the only 100 american farm raised meat you can get they've got great company. It's the only 100% American farm-raised meat you can get. They've got meat, seafood, all the things. Chicken, good. And the best bacon in the country. Truly. So you need to head over to goodranchers.com. Use code RADCAST. Just RADCAST. Just RADCAST.

Starting point is 00:14:00 Just RADCAST. You'll get $30 off your first order, and you will thank us later. This is steakhouse-quality meat delivered right to your door from an American family, serving the best meat right out of Texas and a few other states where some of their cattle and different things are, but it's all U.S.-based. You can store it. It lasts forever. There's some umpteen million pounds imported every year.

Starting point is 00:14:24 Yep. there's some umpteen million pounds imported every year yep i used to think i knew like oh it's in the butcher at my local grocery store uh it's okay no it's not always okay and uh let me tell you if taste matters to you then you want good ranchers amen i had a new york strip two nights ago had some friends over family and uh let's just say i'm the most popular uh barbecue steak hooker there you go in the upstate of south carolina oh oh thanks to good ranchers it's the secret weapon of of my grilling and it should become yours so give them some give them some love we only promote what we like and you'll thank us. Believe me. Good ranchers, good ranchers.com. We've got some social media news. I know we already kind of teased a little

Starting point is 00:15:10 bit with Tik TOK, but there is a Tik TOK band backup plan. Uh, the same owners of Tik TOK bite dance have an Instagram type platform called lemon eight. That's the word lemon, the number eight, uh, that just hit the number 10. That's in the top 10 of the apps in the Apple store. I wondered when this was going to happen. Yeah. Cause there's too much smoke going on that someone's gonna take advantage of this. And it does. It feels like a hybrid between, again, I've played with it for maybe four minutes altogether, but it feels like a hybrid between Instagram and Tik TOK. Cause I'm not following friends. I'm following like other influencers and it's that mass consumption of

Starting point is 00:15:51 content like Tik TOK gives you, but they're, it's more static. So we'll see what happens. But there's still a home by bite dance. So it wasn't the same issue. One would think. One would think.

Starting point is 00:16:00 Okay. So that was just taken on. They're just trying to take it all. We'll see what happens. They want, they want the video, all video taking on, they're just trying to take it all. We'll see what happens. They want the video, all video platform, and they're coming for Instagram too. You know, I don't know where that's going to play out. I don't either. It's like if the government wants to shut it down,

Starting point is 00:16:15 they're probably going to figure out a way to shut it down. I think there's too much money and taxes involved. They might force a sale and it'll be underhanded or something who knows but i think if i had all my eggs in the tiktok basket as a content creator be a little leery yeah and so as a brand i think i'm not i don't think i should pull any ads from it just yet yeah if it's working for you i might uh quadruple down now totally totally. Burn while the fire's hot. Yeah. Because you might have to pause that if it goes away for so many amount of time.

Starting point is 00:16:50 Absolutely. But we'll see what happens. Yeah. Elon Musk says that Twitter will only show verified accounts on its algorithmic timeline. So Elon Musk has announced that on April 15th, Twitter's algorithmic for you timeline will only show verified accounts. This is interesting. I really just like the two words algorithmic timeline. It's a satisfying.

Starting point is 00:17:13 I read it a bunch and you said it and I'm like, hmm, my algorithmic timeline. Algorithmic timeline. Yeah. From Elon Musk. His second cologne. Look, this guy's playing chess here. Like he makes you pay to get verified and now he's going to, you know, promote your stuff on the For You page. You're going to get more awareness.

Starting point is 00:17:36 Yeah. Here's the little insider. This is what you call ads. When you pay for more exposure, it's called buying ads. It's kind of like me talking, you know, in a room right now versus me getting distributed on our podcast network. Uh, more people hear it. And so what he's done is he's made users pay to get verified and to thus get seen and heard by more people. So you're essentially running your own individual personal brand ads by being a verified. Yeah. It's another way to look at it.

Starting point is 00:18:10 I mean, we can convolute it and make it all this stuff, but that's really what it is. Like ads for you, you know, like literally, like if you want what you're saying to be heard by more people, uh, and this is look 20 years ago when social media barely existed or didn't exist, this was the only way to be heard by more was through press and or TV or mass outdoor campaign. And so Elon's just saying, hey, I've got the network.

Starting point is 00:18:41 We have all these users. It's been free for so long. If you want to magnify and amplify what you're saying, then you're going to pay for it. Yeah. And it does keep the bots down. I mean, I do, again, I don't really know where I fall on my opinion

Starting point is 00:18:54 of Elon Musk sometimes, but I can see as someone that owns the platform, as a business, you know, from a business standpoint, this does make a lot of sense. Yeah. I don't know what it's going to pay for it. I don't think my tweets are that important but i don't pay for it and i don't know that i

Starting point is 00:19:08 am active and i view i view timelines a lot but i am totally i post like once a month totally and i feel like i just post more because in some ways it's kind of like while i liked instagram it first came out simple like facebook was just so overwhelmed like i don't want all that shit like let me post an image or a photo and move on. Totally. And look at things. And Twitter, I'm primarily voyeuristic and just looking, you know, and see if there's anything insightful or at least some troll.

Starting point is 00:19:37 Sports. Like really pulling a good joke. Totally. That's really, that's all in my like announcements. Like, cause I do still get like announcements on Twitter. And it's, it's nine out of 10 of them are when someone's trolling somebody else. that's all in my like announcements like because i do still get like announcements on twitter and it's it's nine out of ten of them are when someone's trolling somebody else like and it's usually pretty clever yeah but annoying if i was the person on the other end of it that's how

Starting point is 00:19:54 twitter feels yes do you want to give a shout out to the official wellness partner yes of the Radcast, vacay, take a vacay.com. Check them out. Health and wellness products that look, here's the deal. We all need to relax. We all need to unwind. Yep. Like need that serotonin boost without the ice cream.

Starting point is 00:20:17 And you can have 10 beers. You can have four glasses of wine or you can have one gummy, have a gummy from vacay and relax and not feel like shit the next day. Right. And so health and wellness are also part of taking care of yourself. And look, we all need to get away and relax a little bit. And when you think of getting away, it really starts with vacay. Absolutely.

Starting point is 00:20:39 Had a little alliteration there. You don't really get away unless you're on vacay. Yeah. Hey, it's true, though. Hey, I mean, I went to Mexico and getting away. I had my vacay hat on and like 20 people were like, oh, yeah. People like that. You know, who doesn't want to get on a vacay?

Starting point is 00:20:54 Right. You know, you want that feeling. That vacay is a it's a positive word. Right. Agreed. We're getting nods from Sawyer. And I just I don't know they make everyone because like when i wore the hat like i'd put that i had the hat on well bye

Starting point is 00:21:10 and like the other dads like one you know we're all on vacay yeah makes you smile so uh when you want to get away the best products in america lots of new stuff coming out multivitamins coming out they've got a cbd cbd topical cream coming out. Third party lab tested across the board. Exactly. So you know what you're getting coming from a reputable company. And look, when it's time to get away, take a vacay. Take a vacay. Take a vacay.com. Tell them the Radcast sent you. On to our marketing news. Michelob Ultra. I know I make fun of you for that, but they are the first sponsor of the network dedicated to women's sports. Michelob Ultra has signed on as the first major sponsor of women's sports network

Starting point is 00:21:54 and ad-supported streaming service dedicated to women's sports. All right. We're going to marketing geek out for a second here. I'm ready. The number, we'll call it one A or C. I don't want to say it was number one, but let's close. Know your audience. Know your audience. Michelob Ultra knows their audience. It's they skew towards women. It's a lighter beer and it's healthier because it's less calories. And so it is very skewed towards women and their marketing

Starting point is 00:22:27 traditionally has been towards that and they're leaning into it. And this makes a lot of sense. And it's the number one key. If you want to attract the lowest hanging fruit, the biggest opportunity is to increase the pool of the audience that, you know, you already have. Yeah. So super smart. And Hey hey i'm all look i've been watching the women's basketball tournament it's been exciting yeah you know i mean i look do i enjoy it as much as i watch like and i don't even watch that much basketball even playing basketball growing up i don't watch much basketball like maybe not but it doesn't have to be equally exciting to be exciting right you know like there's layers to things and it's you things. And it's, you know, it's, it's the same game,

Starting point is 00:23:06 but it's different, right? So if you go into it knowing like, oh, this is, this is going to be a different experience. I think I've finally watched enough women's basketball to where I know and appreciate that it's going to be different. Yeah. And so I don't have, like when I first watched it,

Starting point is 00:23:21 I'm like, oh, I just thought, well, this isn't as same as the men's game and I'm not going to see 12 dunks or something. Right, right, right. But then. But they're still going hard. You watch the women's South Carolina team play. And let me tell you, talking about dominant.

Starting point is 00:23:32 I'm obsessed with their coach. She is such a force. I think she, if she wants it, I think she could be like a top 20 men's. Like she could coach anything. Like in basketball. Absolutely. I think it'd be fascinating to see her go coach like a, I don't know, NBA team or a men's college basketball team just to see it.

Starting point is 00:23:52 Such a force. You know, like just to kind of break that. Such a force. Like her players are so disciplined. Like she gets the best players in the country that all scored, you know, 20,000 points in high school and they all play their role. And you can tell that she just has

Starting point is 00:24:05 the pulse of that team. I just respect the hell out of the way she coaches. She works them hard. They even say it. I was so hoping I would run into her when she was in town.

Starting point is 00:24:13 I love you, Don Staley. I just liked your Louis Vuitton on the other night. Did you see that? I was like, she's rocking it. I was like, that's cool. She's such a badass.

Starting point is 00:24:21 And our last article we have, this is great. I love this so much. Heinz rejects imposters for ketchup fraud campaign. Kraft Heinz launched a new campaign called ketchup fraud, which is inspired by a viral Snapchat post. The campaign encourages consumers to tag restaurants, filling the Heinz bottles with generic ketchup brands.

Starting point is 00:24:44 Look, it's Heinz or nothing else. I mean, and they know it, so they're leaning into it. Agreed. And so it's like, it's the only ketchup. Like I will,

Starting point is 00:24:55 I really won't eat. Like I'm trying to think the last time. I don't even like ketchup, but I like, I'll fuck with Heinz. You'll have the Heinz. If I have to, it'll be Heinz. If you have to have it. I had no idea.

Starting point is 00:25:09 I thought everybody liked ketchup until you and Nick said you didn't like it. But I saw you like ketchup. Oh, man. What the hell is going on? Three out of four just so-so. Are you a mustard guy? Yeah, mustard. Mustard may.

Starting point is 00:25:25 All right. Heard. mustard guy? Yeah, mustard. Mustard and mayo. All right. Heard. Ah. Yeah, I'm of that. I'm like a truffle aioli gal. This is three out of four. I thought it would be like everybody like ketchup.

Starting point is 00:25:33 I mean, I don't like squirt it in my mouth or anything, but like a fucking french fry or onion rings. It's got to be a really bland french fry for me to want.

Starting point is 00:25:42 Man, I had a good onion ring the other night. Man, it was like a Nathan's. I love onion rings. God, without ketchup, that would not have been okay, but it was delicious. So it was the ketchup that was really sold it. The Heinz ketchup. But this is, look, they picked up on something that went viral.

Starting point is 00:25:56 They went Snapchat and it's like, and they lean into it. And so. And it doesn't cost them anything. This is where people struggle, like what ads to create. Yeah. It's called user generated content. And sometimes it can inform more than just what you're doing. It can help create a freaking campaign.

Starting point is 00:26:12 Like, yeah, it's like we will make things so hard. It's like you got when you're a brand this big and you have the loyal following where clearly it is Heinz or nothing or a fraud. You lean into this stuff. I mean, so hats off to Heinz or nothing or a fraud. You lean into this stuff. I mean, so hats off to Heinz. Wouldn't take much to give them hats off anyway because I love them. I do love ketchup. I love ketchup.

Starting point is 00:26:35 Hard pass. Yeah. Anyway, we really appreciate everybody listening. We hit number nine this week on the top 10 business in the USA. We appreciate everybody for that. We're number nine this week on the top 10 business in the USA. We appreciate everybody for that. We're number nine as of today. Nine and fine.

Starting point is 00:26:50 Yeah. We got eight more to go. So we love you. Keep pushing. Hey, if you like this episode, listen to it again. It helps our numbers. Yeah, there you go. Share it with somebody.

Starting point is 00:26:58 Go check out Christina on TikTok. For Sawyer, for Christina, I'm Ryan Alford. We'll see you next time on The Radcast. To listen and watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford.

Starting point is 00:27:19 Stay radical.

Right About Now with Ryan Alford - The Week of March 31, 2023 Marketing and Business News: Pepsi Embraces Maximalism for First Visual Overhaul in 14 Years

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