Right About Now with Ryan Alford - The Week of May 12, 2023 Marketing and Business News: Alcohol Purchasing Trends Are Changing

Episode Date: May 12, 2023

Welcome to this week's edition of The Radcast! Our hosts, Ryan and Christina bring you the latest in business and marketing news. In this episode, we'll be discussing a wide range of topics, including how 1-800-FLOWERS.COM's new chatbot "MomVerse" can create personalized poems and songs just in time for Mother's Day, how Taco Bell is helping musicians "Live Más," and the changing trends in alcohol purchasing. Plus, we'll be sharing some insider news about Tucker Carlson, Elon Musk's Twitter feud, and more interesting news!Whether you're an entrepreneur, a marketer, or just someone curious about the world of business, tune in to invaluable insights and trends that can take your business to the next level. Tune in now!Key notes from the episode:Small talkTucker Carlson headed to Twitter (02:24)1-800-FLOWERS.COM Dubbed the "MomVerse" (04:52)How Taco Bell feeds hungry musicians and helps them ‘Live Más’ (06:15)Alcohol purchasing trends are changing — here’s what the numbers say (07:14)RadnewsThis week: David Segura: Monetizing and Increasing the Intellectual Property of Your Podcast (08:40)Next week: Jen Larson - Mens Dating Coach and TikTok Star (09:35) SponsorGood Ranchers: American Meat Delivered (10:44)www.goodranchers.com$30 off with our code RADCAST Social Media NewsMeta reworks its Ads on Reels monetization program with a new performance-based payout model (11:50) https://techcrunch.com/2023/05/09/meta-reworks-ads-reels-monetization-program-performance-based-payout-modelTikTok launches a new hub to help brands better connect with its audiences (12:52)https://techcrunch.com/2023/05/09/tiktok-hub-brands-better-connect-with-audiences/Elon Musk says Twitter is purging old accounts, freeing up desired usernames (14:10)https://techcrunch.com/2023/05/08/elon-musk-says-twitter-is-purging-old-accounts-freeing-up-desired-usernames/Twitter now allows you to react to DMs with a wide range of emojis (15:11)https://techcrunch.com/2023/05/10/twitter-now-allows-you-to-react-to-dms-with-a-wide-range-of-emojis/ Marketing NewsApple is launching Final Cut Pro and Logic Pro on iPad later this month (16:09)https://techcrunch.com/2023/05/09/apple-is-launching-final-cut-pro-and-logic-pro-on-ipad-later-this-month/Amazon’s new service lets users buy physical items in games and apps (17:21)https://techcrunch.com/2023/05/09/amazons-new-service-lets-users-buy-physical-items-in-games-and-apps/Chick-fil-A’s geofencing pilot reduced wait times (19:50)https://www.marketingdive.com/news/chick-fil-as-geofencing-pilot-reduced-wait-times/649482/ Sponsorwww.takeavaycay.com  (22:23)Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th now it'll fit you time. You're getting down on your knees. Said it's time for you to get down. Cause now I'm gonna do what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 12th, 2023. Our weekly business, marketing, and interesting news of the week. We barely missed Friday the 13th. We did. One day off. I know. One day off. Friday the 12th. This doesn't quite have the bring to it. Not quite as threatening. Yes. Christina Gassi, what's up? Yeah, not much.

Saw your rice on the ones and twos. We're here in a lovely studios in G Vegas, South Carolina. South Kakalaki. With weather that makes sense, finally. Whatever. Yeah. Nice and warm.

Summer's coming around, 80 degree. I'm not going to complain about it because I bitched about it being cool while I can actually get on my boat. Love it. You spend 10 grand in the off season, you're ready to get on that fucker. So are you doing this weekend? There's a saying that boat stands for break out another thousand because there's always work to be done.

It's now about a couple, five, ten thousand, like everything. But it's all good. We're ready to roll and hopefully going to be on the lake this weekend. Love it. What's due with you? Not much. I'll be doing probably Artisphere stuff this weekend. Is that this weekend?

I did see the tents going up. We have stuff every weekend around here. We do. Especially where you live. Yeah. All the road closures. Yeah. Took me another 12 minutes to get to work today.

Yep, love it. And I took, I knew they were closing the road, but I went the wrong direction because I thought this end was going to be, but the other, I guess it's both ends. I don't know. They're like killing us here. I just like kind of skirt past the construction

and weave on. You have to. It's like, they almost made it look like you couldn't get through at all. I just like kind of skirt past the construction and weave on it. You have to. It's like, they almost made it look like you couldn't get through at all. I'm like, thanks City of Green. You're really helping the business over here.

But hey, today's the last day. Yeah. Friday. Allegedly. Allegedly. Knock on wood. We will see.

Hope everyone is good out there wherever, whenever, and however you're listening. We appreciate you. We've got a few small, small talk. Shooting the shit.

Yeah. Tucker Carlson headed to Twitter. Makes sense. Had a got a few small, small talk. Shooting the shit. Yeah. Tucker Carlson headed to Twitter. Makes sense. Had a video a couple of days ago announcing his next move. Yeah. He's Musk. Elon Musk came out and said he's not being paid a contract. Yeah.

And he's, but he's trying to get out of his $25 million non-compete with Fox. So Fox, Fox is still paying him. Yeah. To be clear. They don't want him going anywhere else. They Yeah. To be clear. They don't want him going anywhere else. They wanted him off the air. They don't want him

going anywhere else. Their ratings are tanking and it's fascinating. It's such a racket. It really is. And it's fascinating because we bring it up from the social media

business perspective. He's going to go to Twitter and Musk came out. He's just going to benefit like any creator would from like advertising, you know. Sponsorships.

Sponsorships and shares, which means I looked at like the video, it had 95 million impressions and less than 24 hours and 30 million views. So I think he's going to do okay. I would say so. I would say so. I don't feel too bad.

He will land on his feet. I don't hate Tucker. I don't like or believe everything he says. Sure. But I respect the hell out of the showmanship. Hustle. Yeah.

I don't know. Yeah. He's got a shtick. It seems to work. And I do think he's, he does a really good job of making you think he believes what he's saying.

My wife says that about me. She's like, you really believe that, don't conviction hey look if you're all this to say there's a lot of money to be made a lot of attention on social media if you didn't know you need the to tell you it's a different world it i say this before, like social media is turning into TV. Like it's the modern television in a way. Yeah. And TV is the radio. Because you have it on and you're listening to it, but you don't look at it. And the level at which, especially I'm not a famous person, surprise,

but the level of, what's the word? Entitlement that people think they have to you when you are like a personality or you create content, even on the level that I'm doing it at. I've been taken aback in the last couple of months with just the things people are willing to say to you. They'll give you whatever feedback. Right.

You should do this or you should do that or how dare you do this or how dare you do it. If one more person is like, oh, single Rella single. I'm like, yeah, but I'm not. Like, leave me alone. She's a character. Hey, it's a good way to, it could be your new dating shtick

if it doesn't work out. I'm going to do, you know, the speed dating with Singarella. There you go. I like this. Caught this pre-episode. 1-800-Flowers. Mother's Day is Sunday.

Yes. So if you're listening to this ahead of it, you got two days. But dubbed the mom verse, 1-800-Flowers, they've come out with a chat bot that will create a poem for mom yes or a song or a limerick it was really bringing back my memories of what different poem types are you're like a haiku 575 oh yeah yeah i think it's a fun

idea because it's so much better than just love you mom on a sticker that arrives at the door i agree i think you're going to see other iterations of this with ai and yeah leveraging chat gpt open ai and all this stuff with the way that it can personify they're going to take on certain characters and styles and all that i love it i'm all about the AI. Yes. I got to show you a video. Joel, who's on our content team, he sent me an AI video of me. Shut up. Doing a video. I need someone besides me to look at it because obviously I stare at myself every day. Sure.

And I go and I, it looks like me. I'm like, but is it really like me? I'll show it to you guys. Yeah. I want to see it. I want to see it. I don't know how it was. It was pretty close to home. I think he was a little more striking than i am i enjoy hey joel he's

politically correct maybe a little better looking than i really am the but yeah what else we got the next one i love and sawyer this is like for us because taco bell is feeding hungry musicians and helping them live live moss sawyer's a talented musician here he's a brilliant musician actually yes i just write parodies so here's the real talent but their feed the beat program continues to provide a connection between the brand and emerging artists through its partnership with entertainment marketing agency the syndicate taco bell has featured up-and-coming acts on soundtracks for its ads so it's a great like they're using new up-and-coming artists for all these commercials

i love what taco bell is doing with their ads right now their audience yeah it's really interesting when you see brands that really feed it pun intended feed into their audience like they know it they late night they do gigs they're just like they get it i do i do not eat taco bell and then when i'm in a show it's that's all i have 100 to eat it not it. Not regularly, but like probably once every two months. But when I'm leaving rehearsals, it's obscene how much Taco Bell I consume late night after a show. Or it's like, again, like you're saying,

feeds no pun intended to their audience. You're smart. It is smart. We got some alcohol news. We all enjoy it. There you go. At-home drinking is on the rise and outpacing on-premise consumption.

A lot of this has to do with a reaction to COVID, crazy inflation. But there was a survey done with 2,000 consumers over the age of 21, of course, and it found that 23% drink more at home than people who go out. All right. Self-serving here. This is the whole premise of Social House, by the way, which is you get to go out, but you BYOB. Yeah.

So you get the benefits of the price point. You can store wine and liquor. So if you're in the Greenville market and you want to patronize one of Ryan's other businesses. Without. Oh, I happen to have a hat here. Look at that. Who could have foreseen?

The gear. Who could have foreseen? But yes, this is not shocking. And even businesses are being built around this premise. But I drink way more at home than i do going out anymore i don't and i think it's just because i am not a huge i'm really just a social drinker so i will only drink when i'm out and i've got a ton of wine at my apartment but again when you live alone i'm always humbled at the amount that i will consume i can't blame anyone else on drinking the bottle of wine it's just me yeah so i take vacations i think ours is with kids and families of like

we don't go out as much anymore and so it's certainly how it is probably to drink less some rad news yeah this week we had david segura founder of glassbox media they're helping creators monetize and create ip around their podcasts things that we've done with the radcast but people that don't have a team that don't have a marketing strategy that don't understand how they go from a great idea in a popular show to monetization ip and really building a foundation of a business around it. They're helping this process and becoming a partner with them. It's a really great discussion, talked about podcasting in general, where things are going and what the big opportunity is from an IP perspective, intellectual property for podcasting with David Segura, also an investor

of many other companies. Really fascinating discussion. That was on Tuesday. That's out everywhere you're listening to this podcast. So just back it up one episode. All you gotta do is hit back and you go to it. Previous episode to this one. Next week, you'll find the lovely Jen Larson.

You may go, I don't know Jen Larson. Let me tell you, you should. You need to go follow her on TikTok and Instagram. This is another one of my TikTok finds. Like in my feeds, kept hitting it. And I always watched her. She's just blunt. I like blunt, raw people that don't sugarcoat things and that you don't go, is that really them?

Are you just saying that to be nice? Yeah. And she's a men's dating coach. There you go. She's awesome. And I'm thrilled to have dating coach. There you go. She's awesome. And I'm thrilled to have her on. You'll enjoy that. Watch next week.

Raw, real, good advice all around. She's really smart. She's really bright. I've already had a couple calls with her pre-episode and really bright and intelligent on a lot of different topics. Wide-ranging. Also, just again to show you the power of social media, the power to leverage to be someone that has no following in nothing,

but they're, they have a talent and a skill and how they leveraged social media to bring it alive. So a wide ranging conversation, but Jen's awesome. That's next week on the Radcast. Before you listen to that, you should head to goodranchers.com.

Yes. The official meat sponsor of the Radcast. That's American Meat Delivered. And you've heard us talk about it. We sound like broken records over here. But it is the best meat you can have sent to your door if you use the code Radcast. You get $30 off your first box, which is a great deal. Yeah, check it out.

Yes. Goodranchers.com. I had more good ranchers this week. It's every weekend, guys. Same. It's grill weather at the offers. Finally. I'm probably going to take some down to the lake this weekend. I've got a Traeger grill down there. Because it's pre-packaged. Yeah. Super easy. And so, throw it

in the cooler. By the time I get there, it'll be thawed because it's cold in there, but not frozen. Yep. So, I get there. Those New York strips, which are my favorite cut, are ready. It's got the perfect flavor, but it's cold in there but not frozen. Yep. So I get there, those New York strips, which are my favorite cut, are ready. It's got the perfect flavor, but it's not too fatty. Yeah, all farm-raised, all from American ranchers. And let me tell you, you can't get better steakhouse quality

delivered right to your door. Radcast, get $30 off. You'll thank us and have this over because we want more steak. Yes, please do. So give them a shout out. Good Ranchers, goodranchers.com. We got some social media news.

Meta is reworking its ads on Reels monetization program. This is exciting for all creators. Payouts are determined by the number of plays and Meta may look at other factors over time. Once invited, creators must gain certain requirements or must meet certain requirements and complete onboarding join the program yeah i'm actually on the existing reels program for instagram i get about you know with my phone probably about five hundred dollars a month yeah like it goes in my paypal account yeah and i always go what the hell is that for because i'm usually paying pay and we go to the ad agency it's usually going out the other way paying meta but that four to five hundred dollars for my following and i'm like and i'm not really even going for that per se

yeah but so it does pay out but i think hopefully they're gonna up the percentage maybe mine will be four grand or something and that'd be nice but look again back to what we were talking about with it all comes full circle tucker carlson to Larson, all this stuff. Social media is the new television and you're taking a cut of the share of the ads they're selling on the platform. So got to move to social if you got something to talk about. Yeah, it's all democratized.

Now we're back to TikTok. They are launching a hub to help brands better connect with this audience. As we've talked about this a lot, but just you and I bitch about the interface of TikTok. Yeah, and DMing. Yes,

DMing, even like responding to comments can be annoying. They're launching a new TikTok World Hub to help brands learn how to connect with their audiences and get discovered. Again, I think it's super smart, makes a lot of sense with where the money's going, and again, finding the right creator to push your product. Yeah. A good place to hide a dead body. Please tell me. My DMs on TikTok. Because you ain't going to find it. And I don't find it. If you want to know how not to get in touch with me, it'd be the DMs on TikTok.

Or anyone. It's impossible. I am the person, like, I can't stand if I have notification bubbles. Like, I will always check my emails. It's like, I'm neurotic about it. Too many. And like, the inbox will say. I can never get it to go away. Say hi.

Say this. Right. Just text messages. Like, messages. Direct messages from people that I follow neurotic about it. But they give too many and like the inbox will say. I can never get it to go away on TikTok. Say hi, say this. Right. Just text messages, like messages, direct messages from people that I follow or that follow me. And you can have a secondary bucket for people that I don't know

who they are and I can get to them as I can. Exactly. Just like on Instagram. Hey, Instagram copies you for everything. Copy their messaging platform. And then make it better.

Yeah, exactly. And then make it better. But this makes sense. It's cool. TikTok world hub. Yes. How many names can we have? I know but this makes sense it's cool tiktok world hub yes how many names can we have no right but it's cool elon musk is doing something that i'm excited about on twitter which is new he's purging old accounts which is going to free up different usernames i'm super excited about this i think i had a twitter account like one or two maybe when

i was very young so i'm excited that's going to be no moss. Yeah. I think it makes a lot of sense. Yeah. I have someone who's about to get a cease and desist. It's been sitting on the rad cast on both Twitter and on Instagram and there I'm about to force the issue, but I'm, but there are a lot of this happening. So it's cool. And I swear people just do it to fuck with people. They just sit on stuff. They put it there. Some of them are trying to sell it. Yeah.

But some of them, I think, just totally forget about it. It just goes in this netherworld. I think it's such a mix of people who are trying to just claim the domain and then people who, we've had this technology for decades, right? So it's people who used it, didn't think anything of it. And now it's holding up a spot that someone else could use. Yep. So it makes sense.

I'll be coming for Craig Comedy in a second. And keeping in the Twitter news, you can now react to DMs with a wide range of emojis. I love this. I need more than a thumbs up. Yeah, you need way more validation than that. Yes. No, like in the Slack channel,

we have one that's my face going, which is my favorite to use. Yes. No. Hey, who doesn't like emojis? Yeah. Come on. If you don't, then you're a sour person. A little poop emoji.

Yeah, I'll give you a poop emoji for that or a thumbs down. Middle finger emoji. Or like a red face. My favorite emoji of all time and my most used is the little one that's like melting into the ground. That's smiling like this is fine. That's my favorite. Mine's just the old radical. You got a radical.

But I use that. I use the rocket ship. I use a lot. If someone shares a good idea with me, I give them a rocket ship. I don't know. To the moon. I think they get it. I think they're probably tracking.

That's all we got for social. But we have some marketing news. Again, keeping this is in keeping with the democratization of content creation. Those are a lot of SAT words. Apple is launching Final Cut Pro and Logic Pro on iPads later this month, so end of May. They've announced that Final Cut Pro and Logic Pro

are now available on the App Store for iPad devices for five bucks a month or like $49 per year with a one month free trial. I'm an old school Final Cut guy. Yeah. Let me just go ahead and tell you, that's where I learned video editing. I now hire much better editors than myself. So I don't edit as much, but I know how I'm functional. And I still go back to Final Cut, even though everything's new to Premiere. And we use Premiere and Adobe stuff at the office, but I'm a final cut pro junkie and a lot of people do stuff on the iPad. It shocks me. I personally, the file sizes and fumbling

around with touch, I want a mouse and keyboard, but like I see, I know there's a segment out there for though it seems a little late to the game, but I will probably try it because I do have multiple iPads just to see what it feels like. And maybe with the cloud drives getting a little better with where the files are, if they have that integrated,

it might be better. But yeah, I don't know. Jury's out for if I would use it, but I do love me some Final Cut Pros. I'm still holding out. Definitely smart. And Amazon has a new service that lets users buy physical products within games and apps.

This is so like such first world problems. But again, it does streamline that you don't have to go to another window or another browser. You can just get the ad. And Amazon, I haven't heard as much talk with it, but it's been it was all the rates like a big markets that you had one hour delivery. and like in a gaming world, one hour is nothing because like they play for five hours straight. Think about getting it, whatever you order within the game while you're still playing the game, like delivered to your door.

Oh yeah. I'm pretty cool about that or just completely self-serving and unnecessary, but we live in a capitalistic environment. So convenience rules. And I love this from a removing friction standpoint. Like, here's the deal. Let me get on my marketing and business soapbox like I like to get sometimes. If you're selling anything, the biggest thing you can do is get out of the way of them buying from you.

What do I mean by that? Nothing drives me more crazy than you've done all the legwork. You did the awareness building. You made them aware of the skateboard. You did the funnel where you had social proof. They're friends riding the skateboard. Then you had them,

you had the sale of the skateboard, $100 off. And then it takes me 30 fucking minutes to order it online. And I go, fuck it, I'm not going to do it. It's so like, how do we, you got to make it easy. And like, that's dramatic, but that's what happens sometimes. Even with the biggest purchases. Because look, we're emotional, we're reactionary. We want what we want.

It's like when you make it clunky or harder or more clicks or more visits or more, whatever, it's just so contrary to the goal. Especially if it's something that's not a life or death purchase. Like if it's something you genuinely don't need, the only reason you're going to buy it is because it's efficient and you can satisfy the impulse.

You wanted that purse that was $2,000 and you didn't really have the money for it, but you're willing to put it on Klarna. And the ad kept popping up and I was like, that was a sign. So I'm just going to do it. And then the browser, the website's clunky, or it's like asking you for your blood type and like two, four, two more things.

And it's like, it takes four more clicks than it needed to. And then you come to your senses and you're like, I don't need that damn purse. Yes. It can confirm. Friction folks. Amazon's doing it right here with games. And because we always record this podcast at lunchtime,

we have to end on a food-related article. Chick-fil-A, who's my personal favorite of the fast food chains, is geofencing pilot-reduced wait times. This is like hyper-niche, but again, Chick-fil-A has, they're so known for their customer service. They are rolling out two new features for their mobile app this spring to improve the speed of its services, which is insane because they're already so efficient. But if customers enable location services within this app, the geofencing technology will alert Chick-fil-A employees when the customer is near the restaurant, as opposed to you having to pull

in and then click here and then they go through the queue i like this i like this a lot but let me just tell you mcdonald's figured this out let me tell you what they figured out whether it was good bad or indifferent because we have something called hot date hot cake friday and the offers i take the boys we've been doing it for since they were in first grade they're now in middle school to To McDonald's on Friday mornings. We go every Friday. And literally, the app has come along the last couple years. We order on the app.

And you had to do the same thing where it wouldn't let you order it until you got in the parking lot. It wasn't this exact service where the employees inside knew it. That's a whole other Chick-fil-A level. You couldn't order it until we got there, which was annoying because you're still waiting let's be mcdonald's isn't as fast as chick-fil-a and so it's we'd order it as fast as we could with the

app but now they allow you to go i'm willing to go ahead and order so that it might be cold like if you ordered it way too early you get there there, might be sitting there. But so now we can order from the house and we're like four, five minutes to the local McDonald's. So now it's almost ready the moment we walk in. And they've taken a little bit of the geo out of it just to allow the consumer to do it. So I'll give McDonald's credit. But I do like this where the employees are empowered to know when the person's there, which makes even more sense. And with their service, I'm sure it's like bang bang. But take what you can get at McDonald's.

And the kids are really hooked on the hotcakes. They're so good. After seven years. There is nothing like a McDonald's hotcakes. If we tried to go somewhere else, there'd be a mutiny in the Offord family. We have our booth. We have exact number one. It's seat number 104 at McDonald's.

Do they know your names? I know the Braille on it below the 104. Every time I sit down, we have the same jokes. It's like a routine. It's Fri-yay and my Braille reading on the table to make sure it's ours. It says 104. I love it. I love it. But it's good. And they never get tired of it. They don't. The dad jokes included. Free with every meal. There you go. Included. Included. Complimentary. It's included. There you go.

Free with every meal. There you go. Included. Included. Yes. Complimentary. Yes. Yes.

So one thing I want to mention, we do have Vacay, which is a sponsor and I am part owner of, but we have a Vacay podcast launching June 1st. Yes. So travel tips, resorts, destinations, everything. Yeah. Vacation will be on the Vacay podcast. Packing tips. Chris Hansen. Yes.

Lots of good nuggets, but it's going to be juicy. I think it's going to be different. It's going to be entertaining, but also informative. So take a listen everywhere. That'll be out June 1st-ish. So the vacay podcast, when it's time for you to get away. Experience the escape. There it is.

Find us with radcast.com. Search for today's content. Search for Tucker Carlson. You'll get more than you bargained for. We appreciate everyone, wherever you are, however you are. Sawyer Rice on the ones and twos. For Christina Yossi, I'm Ryan Offord. We'll see you next time on the Radcast.

To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.