Right About Now with Ryan Alford - The Week of May 26, 2023 Marketing and Business News: Pepsi Presses Play on Summer with Bad Bunny
Episode Date: May 26, 2023Episode Summary:Welcome back to The Radcast! Tune in for the latest in Marketing and Business news during the Week of May 26, 2023. Discover the exciting news of LeBron James joining forces with Taco ...Bell to claim 'Taco Tuesday', as well as Pepsi teaming up with Bad Bunny and Apple Music to create a summer sensation. This episode also discusses L.L. Bean's social media break for May and its impact thus far, and more informative news to gain invaluable strategies and to achieve business success. Not to mention, Ryan's Birthday and Memorial Day Weekend shenanigans are not to be missed. Join us for an insightful and informative episode of The Radcast.Small TalkLeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’ (03:25) https://www.marketingdive.com/news/taco-bell-taco-tuesday-trademark-QSR-marketing/650390/Pepsi presses play on summer with Bad Bunny, Apple Music (04:23)https://www.marketingdive.com/news/pepsi-partners-Bad-Bunny-Apple-Music-summer-marketing/650532/L.L. Bean ditched social media for May — here’s how it’s going so far (08:21)https://www.marketingdive.com/news/llbean-social-media-mental-health-awareness-month-may-2023/650571/ RadnewsThis week: Ben Spell - Trusting Your Gut | Building the Good Ranchers Brand (10:55)Next week: Sun Yi - Founder of Night Owl Nation and TEDx Speaker (11:33) SponsorGood Ranchers: American Meat Delivered (12:25)www.goodranchers.com$30 off with our code RADCAST Social Media NewsLinkedIn brings its verification tools to job posts (14:11)https://techcrunch.com/2023/05/22/linkedin-verification-tools-job-posts-adds-message-warnings-potential-scams/Microsoft’s Azure AI Studio lets developers build their own AI ‘copilots’ (15:49)https://techcrunch.com/2023/05/23/microsoft-debuts-azure-ai-studio-to-let-developers-build-their-own-ai-copilots/Adobe brings Firefly’s generative AI to Photoshop (18:30)https://techcrunch.com/2023/05/23/adobe-brings-fireflys-generative-ai-to-photoshop/ Marketing NewsInside Google’s plans for improving paid search with generative AI (19:35)https://www.marketingdive.com/news/google-beta-tests-generative-ai-paid-search/651005Peloton’s latest brand revamp arrives as revenue drops 22% (22:25)https://www.marketingdive.com/news/peloton-brand-refresh-revenue-gym/651117/Spotify may use AI to make host-read podcast ads that sound like real people (24:55)https://techcrunch.com/2023/05/23/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people/ Sponsorwww.takeavaycay.com (26:33)Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Transcript
Discussion (0)
I said hallelujah to the 16th oil business.
You're getting down on your knees.
Said it's time for you to get down.
Cause I'm in for what you need now.
You're listening to The Radcast, a top 25 worldwide business podcast.
If it's radical, we cover it.
Here's your host, Ryan Alford.
Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 26th,
2023. Christina Yossi, what's up?
How was your birthday?
It was good.
Good.
Faux six. Forty-six.
I thought you said faux sick and I thought you pretended to be sick, but that makes more sense.
Four six.
Yes.
Good.
Four six.
Is that a southern accent?
Get some lake action, a little tan.
Hey, a little bit.
I did.
We did get some sun on Saturday and Sunday.
I'm getting a watch tan, which is wild for me.
Oh, look out.
A little.
Yeah.
My Apple Watch.
It's Memorial Day weekend.
It is. Yes. Any plans? I think we'll salute the troops. Yeah. for me oh look out yeah my apple watch it's memorial day weekend it is yes any plans i think
we'll salute the troops on monday we got a little cookout at the lake there you go weather looks a
little shoddy i know it it's gonna be iffy but we'll have fun nonetheless absolutely and yeah
nothing big about yourself call my brother of course yep i mean the armed forces that he is
and we're getting my surprise.
He'll know by the time this airs.
But we're surprising my dad with a puppy this weekend.
Oh, okay.
So I'm sure I will find ways to be over there this weekend.
Ah.
Be the cool aunt.
Little puppy love.
Yep.
Nice.
I'm like you.
I don't have to deal with any of the mess.
Just the fun part.
Yeah.
Because I don't live there anymore.
Yes.
Yeah, you can always move
back home oh yeah don't with the way my rent is going it could happen you never know that's like
the trend moving back home i asked my mom a couple months ago i'm like does that mean i can move back
home my my room is no longer available to me at my parents home so i'm hoping that will force me to
well it goes in reverse now like my mom will be moving in with us.
That's how it goes.
Like it all comes full circle.
Hell or high water.
I will not move in with my parents again.
No, I don't know. I'm not ready.
I love them too much to do that.
We'll just put it that way.
I love them too much to do that.
Yes.
We hope everyone's had a great week.
And hey, we hit number four on the business charts this week.
Thanks to all our loyal listeners.
Number four. Man. Only three more hits Thanks to all our loyal listeners. Number four.
Man.
Only three more hits and we're at number one.
I know.
And there's nowhere else to go.
We've got to plan how we're going to celebrate when that happens.
We've got to slow these last three spots.
There you go.
There you go.
I'm kidding.
Listen more.
Listen again.
Share.
Listen three times.
Repost.
Yes.
Tag.
Leave some reviews.
Yeah.
Yeah.
Go to Apple. Leave reviews. Spotify takes reviews. Or you can go to our website, the Radcasts. Leave us a review. Alwaysost. Yes. Tag. Leave some reviews. Yeah. Yeah. Go to Apple,
leave reviews,
Spotify takes reviews or you can go to our website
that Radcasts.
Leave us a review.
Always helps us out.
We love that.
Yeah.
Shoot us a message.
And we don't need
any more guest requests.
I'm kidding.
You can always request.
We'll contact you.
We get plenty of those.
Our people will call your people.
No, we do appreciate
everyone listening
and I hope everyone has a safe,
if you're,
depending on when and where,
you might be,
this might be July when you're listening.
You never know when the place shifting happens when they're listening,
but wherever,
whenever you are,
we appreciate you.
What's on our small talk list here.
We have an update on our Taco Bell,
Taco Tuesday.
Oh,
yes.
Hey,
sometimes updates previous week.
Yes.
If you're following along,
since you've all been on pins and needles,
LeBron James is joining the Taco Bell fight to liberate Taco Tuesday.
I knew LeBron James was on that.
You're not crazy.
Yes.
Okay.
He was trying to get the trademark.
Yes, he was.
He thought he came up with it.
No.
So there's now a featured 30 second ad.
I think this is so clever called Taco Bleep.
So they censor every time LeBron James tries to say Taco Tuesday.
And this happened because LeBron James tries to say Taco Tuesday. And this happened because in 2019,
LeBron started sharing videos of him
and his family doing taco nights.
And he tried to copyright or trademark rather,
Taco Tuesday and was unsuccessful.
Because Taco John had already taken it.
Exactly.
But this is funny.
He's got plenty of time to be doing these styles.
He's got, they got bounced from the playoffs.
Yeah, I know, right? Sorry, but just telling the truth. Not mad, he's got plenty of time to be doing these styles he's got they got bounce from the playoffs yeah yeah
I know right
sorry
but just telling the truth
not mad
he's one of them
he's okay
Michael Jordan
is still the goat
the goat
yeah
I agree
that's from my era
everybody's bias
it's like
it's like
have you seen
Air yet
off topic
no
it's good
is it
I really enjoyed it
it's worth seeing
yeah
it's very interesting
would recommend
I haven't had time
to watch a movie
like in a while
I'd watch a 45 minute
to an hour show
between attention span
and time
fair
it's fair
both are fleeting
but more of the time
Nicole and I
have been finishing up
we actually watched
The End
of Severance
the first season
last night
yes
man
go watch that it's on my list it's a slow burn but you need
to go watch it very good so check it out on apple plus today's podcast brought to you by apple yes
speaking of apple pepsi is pressing play on summer with the artist bad bunny and apple music so today
they've launched earlier this week they launched press play on summer which is their new campaign
pairing the beverage brand with Bad Bunny.
And this works.
You can buy cans of Pepsi that have QR codes,
and you scan the QR code,
and you can get three months of Apple Music.
This is cool.
I wish they'd have like a gamification.
Like, I always liked the Monopoly game.
Like, where there's a little risk of surprise,
or like the scratch off or something.
Yeah, yeah.
Like, why do a little giveaway?
Like, I'll have some suspense built into it i mean my only dopamine rush yeah exactly you know like
playing the lotto yeah but this is cool but it feels like you can get three months of apple
music anywhere i feel like i see this promo all the time it's more like okay after month three
right now my grant it's still what fifteen dollars ten dollars myself a gift my 30 or 45 bucks yeah
we'll take it.
But how many times can you leverage that?
Because you can probably find that three month promo all the time.
Leverage that into 12 months.
If it was applicable to people who still, who subscribed,
I would love this.
If I could get three months free and not have that $12 charge hit,
I'd be all about it.
But I agree with the fact that it's the same, but different.
I just bought into, I threw away all the CDs. Soon as these services came but different i just bought into i threw away all
the cds as soon as these services came available because i bought a lot of music and so when this
came out i was definitely spending more than i would buy at least a couple three cds a month
sure just in my music collection and back in the day and so being a music guy i just go this is
i love music to have access to this it is definitely worth $12 a month to me.
And you just go sign, seal, forget it.
Cassette tapes are coming back.
Have you seen this?
Absolutely not.
Yeah.
Taylor Swift is releasing all of her music on cassettes as well.
I used to do mixtapes for my girlfriends.
Of course you did.
I have a CD.
I have a CD that a boy I had a crush on made for me from Celtic.
Yeah, Burning CDs was next, but I did mix tapes.
I would make playlists dedicated to people.
You know how much time that takes?
That is true love at 15, 14.
Here's the question, though.
Would you recycle the songs for each girl, or would you customize them?
Oh, it would be customized.
It would be customized.
But it would always have my three favorites, which were like,
Milli Vanilli, Beat It, and something else.
It was like the weird time. Michael Jackson, Beat It. Okay, everybody was like, yeah. And were like Milli Vanilli, Beat It, and something else. Like, it was like the weird time.
Michael Jackson,
Beat It.
Okay.
Everybody's like,
yeah.
And you got Milli Vanilli,
Girl,
It's True.
Oh man.
Had to show the full spectrum.
I was like,
Michael Jackson was like 85-ish.
Then Milli Vanilli was like 87,
88.
And they got busted for lip syncing.
They were never the real band.
Go look up that story
if you're listening
and you want something interesting.
That's a fascinating video.
We can have an episode on that, actuallyie vanillie they're a band that
was made up they looked the part they had dreadlocks they look cool as shit and like
the the songs were great but it wasn't them it's like they didn't write them they didn't
like supposedly they could sing but couldn't it was a total catfish fascinating so there you go
there's your lesson. But nonetheless,
bad,
but did you see the,
the memes of bad bunny and the Kardashian?
Yes.
Oh,
yeah.
Her body language.
I was like,
Oh yeah.
Something's not right and wonderful in there.
No,
no.
Chasing the rabbit too far down the rabbit hole.
Yeah.
So we'll see as it were,
this is fun,
but gamify a little bit,
make it a little more fun yeah
i don't know i want like a scratch off or uh you don't know what you're gonna get yeah yeah
behind number door number three give me a year of apple music if i get the right by the right can
that could be fun yeah or that like when you screw off the lids and have the prizes on the lid
anyway they should contact us yes next one is fun ll Bean is ditching social media for the month of May.
So they're almost out of this hiatus.
And here's how they're doing this for Mental Health Awareness Month, which is the month of May.
They're taking part in mental health awareness, not posting on Facebook or any other social media all month.
This is to show their value with Gen Z mental health and encouraging their consumers to get out in nature and not be on social media as much.
That's cool.
I get it.
I think it's totally necessary being in making money and having an agency based on social
media.
I didn't even know L.L. Bean had social media until I found out they weren't on it for me.
Does people still buy those catalogs or get the catalogs and order from them?
Or is it all online now?
I assume it's online.
I don't think it's online.
I would assume so.
I remember I had it was I think it was like my ex-wife's aunt or something.
Like they gave the whole family,
like the exact same present,
all from L.
L.
Bean,
just different sizes and colors.
Cause let's build the outfit,
like khaki pants and a collared shirt and different colors.
And Land's End and Eddie Bauer confused.
Like it's like,
Land's End for sure.
Same thing,
different font.
Eddie Bauer.
I don't know if it's just cause it was always the Ford Explorer, Eddie Bauer edition. Like it's like- Land's End for sure. Same thing, different font. Eddie Bauer, I don't know if it's just because it was always the Ford Explorer,
Eddie Bauer edition.
I kind of differentiate.
But LLB and Land's End certainly.
And the first catalog people.
And I guess they've gone to social media.
But what's interesting is what the article says is
values are increasingly playing a role
in consumer loyalty.
So it's less about product and more about what the product stands for especially among gen z who are
becoming a huge piece of our consumer culture and 71 of gen z report that they like it when brands
make mental health a value in their company so it's the thought behind it i think is really smart
but i'm curious to see how this is going to help revenue
moving forward with them.
I don't know.
I saw there was a Harris poll,
the top respected
in Patagonia
is like number one
for the nth,
like number time in the row.
I didn't see it all being
anywhere at the top.
Yeah.
They're a non-profit now too,
which is cool.
Yeah.
Just became a non-profit.
That's what happens
when you make a billion dollars
and then you can go,
all right,
we don't need to make
any more money.
Capital campaigns from here on out. Doing good is good for the bank account. There you go. That's what happens when you make a billion dollars and then you can go, all right, we don't need to make any more money.
Capital campaigns from here on out.
Doing good is good for the bank account.
That's a slogan.
Good for you, good for the bank account.
Now, they do practice what they preach.
I do respect what they've done.
I agree.
So I think they do practice what they preach.
Sometimes this is all for show.
I think Patagonia's kind of lived it since day one.
Yeah, I think they've got the integrity.
But we'll see.
We'll see if L.L. Bean's social media pops if we're not doing any social media.
Yeah, true.
Time will tell.
Doubtful.
We've got some Radcast news this week.
Ben Spell, if you missed it on Tuesday,
one of our official sponsors,
but I like Ben a lot,
so we had him on the show.
Family-run business, American-made, and an American entrepreneurial journey. So we had him on the show. Family run business,
American made and an American entrepreneur journey. It's really great talking with Ben.
Everything about, really some surprising things about the beet business you want to know.
80%, up to 80% sometimes, depending on the store and the location, can be imported meat.
It's a scary thought. You don't know exactly what you're getting, but you do
when you use Good
Ranchers, which we'll talk about shortly. But Ben was awesome. Ben Spell, CEO of Good Ranchers. Check
out that episode if you haven't already. And next week, Sun Yi, founder of NowDowls Nation
and a TEDx speaker. Sun Yi is one of my favorite followers on Instagram. He catches my radar all
the time. Invited him on. He owns an ad agency out of New York. He lives in Austin now. Very dry humor a little bit, but a fascinating and very thoughtful interview. I think
people get a lot of value on how to grow on social media, how to yin when other people yang, so to
speak, go left when they go. He's definitely a contrarian when it talks about that, but what he
is a great storyteller.
He was great on the show and I think you'll get
a lot of value
if you want to know
how to break through
on social media.
And he also does
some great coaching.
So check it out
on Tuesday.
Sun Yi,
founder of Night Owl Nation,
next week
on your number four
podcast
in the world
in business and marketing.
So,
speaking of good Ranchers.
Yes, it's almost summer.
It is.
And you know what's going to be on the grill for Memorial Weekend?
Good Rancher Steaks.
Yes, it will.
New York Strip, if I know you at all.
Yes.
Delivered right to your door.
Steakhouse quality.
$30 off with code RADCAST.
Go to goodranchers.com.
Plug it in.
You'll thank us for it later.
And you'll get the best American
farm raised meat right
to your door. You can't beat it.
One less thing to check off
or to check more to check off when you go to the grocery
store. You don't have to worry about it. The price is
going up and lock
you in. A lot of good promos going. So go
check out our good friends at Good Ranchers dot com.
The official meat delivery sponsor
of the Radcast and Ryan Offord.
And I know Christina loves them as well.
Yes, it also keeps in your freezer for a long time.
Yes, it does.
That's the thing.
They flash freeze it.
Look, I'm going to do a little education here.
And I had to learn this the last few years.
I wasn't just going to go into it.
I had to learn this from someone else.
I trust the meat industry.
And if it's flash frozen one time and you put it in the back of the freezer frozen you don't lose any quality don't lose any taste and i used to go ah but do you really i've
done the taste test yep can confirm literally i had one steak that had never been frozen and i
froze one of the exact they were both with the same type so they were like a prime cut or something
like that i froze them i had my i literally did, once the other one defrosted, I put them.
I purposely lost track of which one was which on purpose,
and you couldn't tell visibly or anything like that.
Seasoned them, put them on the grill.
Couldn't tell.
Couldn't tell which one was which.
Impressive.
Didn't taste them both.
There's no difference.
You don't lose flavor if they're frozen one time,
and that's how Good Ranchers delivers it right to your door.
Good steak is good steak, yeah. It is is prime steakhouse quality right to your door good ranchers good ranchers.com you got some social media news linkedin who we don't often speak of
in the social media world is bringing verification tools to its job post they announced this
verification feature on job posting to help recruiters and candidates build trust. LinkedIn's verification measures do not involve paid subscriptions or
blue check marks. They are available for free and focus solely on confirming users' identities.
This is what it should be. Yeah. This makes sense. Even though I rolled my eyes at the Google thing,
it makes sense because there's a lot of scammers out there using Gmail. You would almost think
that this would have happened first. Yeah. Yeah yeah but and there are a lot of people owning multiple companies hiring people i'm on linkedin and see these
things enough that i do things come across my radar other it's not a real job like it's a post
by someone and i'm like i don't know what exactly they're luring them into or it's just maybe like
a recruiter trying to build a pool up and oh yeah the amount of times i got like interviews like that right
out of college yeah and i was told it was this like fast-paced work environment i'm like this
is tech sales you want me to stand in walmart and sell at&t yeah exactly thank you make six figures
this is just as long as you like to work hard we'll play hard and i was like no i'm out thanks
so much yeah it was the cart girl job at the local golf course, right? Hey, there's money in that though.
I bet I would do.
I know, but like sales, entry-level sales.
Do you like golf?
Fast pace and flying lips.
No, when you go-
Talk fast talkers.
When you go to the movie theater, they're like,
have you always wanted a career in the movies?
I'm like, I'm not sweeping popcorn.
That's not a career in the movie.
Yes.
Hey, it's marketing.
Even the job postings.
Absolutely.
Good for LinkedIn. Yeah. This next one is I love. It's super interesting.
Microsoft Azure AI Studio is letting developers build their own AI co-pilots so you can customize and combine open AI models like ChatGPT or GPT-4, which we know is better, with their data,
text or images to create chat assistants or other types of apps that can reason over private data.
This is the next phase, right?
Yeah.
Okay.
It's got all of the internet data.
Some of these are internet connected.
Some of these are date back to a year or two.
It depends on which platform you're using. configuration when it can, you can allow it and feed it your own data so that it can be truly
applicable to what you're doing or what information you need, whether it's your job, whether it's,
I don't know, past medical history, whatever it might be. This is where, and really, I think the
naming of this has been a little convoluted. At the end of the day, this is where it feels like
it's headed, where we all have this personal assistant for knowledge.
It's our second brain.
Yeah, yeah.
You have to prompt it, which is why there's prompt engineers and all this, and asking the right questions.
But it's really having, if our brains just can't absorb it, and this is where learning and education, this is where it gets deep for me with like where we're going.
Like you certainly need to,
I'm not advocating for education going away.
Sure.
But when these things start to get built
into the phone, which they already are,
but like right there all the time,
even when they start tapping in
like our own thoughts, maybe,
I don't know, get a little weird.
But do we need the knowledge or does our assistant need the knowledge?
Because it's readily available.
And it's kind of like math.
Do I need a low calculus or can I just ask my assistant if I needed it for something?
And then it becomes if your assistant is doing everything, then what value are you adding?
But I think there's still reasoning and we're not quite there.
But it does raise all those questions no and it's again it's progressing ridiculously quickly it is at a
shocking rate but i do think this is like the the next frontier so to speak is this personal
assistant where you've granted that this personal data and this access. And you've kind of like now, when you sign up for these ads,
you actually are granting your privacy, right?
Any app you download.
Yeah, here's my information.
Facebook, Instagram, you're saying,
okay, you can use my information
and I'm going to use your app for free.
And when you allow the chat to be deeper,
you give this technology,
you give your assistant the knowledge
that it can then use to benefit you.
It's a similar type process, but it's going to be fascinating where it goes.
And this feels like the next iteration.
While we're on the next iteration, Adobe is bringing Firefly's generative AI to Photoshop.
So it's only available in the beta version of Photoshop, but users can use natural language, text prompts, or describe the type of image or object desired and Photoshop will help them create it. Yeah. This is interesting. I've
seen this stuff. It hasn't quite gotten there for me yet. Like I've, I'm sorry, who's our producer
as well as a creative, highly creative designer here at the agency is agreeing with me that like
you, you plug this stuff in, like it's, it's just not quite there like you said you ask for something and it looks fake it
looks weird i don't know yeah and maybe it's gonna get there i'm sure eventually but i don't think
it's quite there yet and it's gonna be interesting like with video and stuff like how bad it looks
before it looks great i don't know it feels like'll look like, what's his name's avatar with meta?
Mark Zuckerberg's like dead eye avatar
that was like 2003 game graphics.
I know.
So we'll see.
Yeah, it's coming though.
Now we're onto our marketing section.
So inside Google's plans for improving paid search
with generative AI.
So we're transitioning, keeping on the AI train
because that's what's happening right now.
Google is utilizing generative AI to ease the workflow for digital marketers.
Hello.
By introducing campaign creation tools, the latest updates include a conventional experience with Google Ads,
automatically created assets, and Product Studio,
which help e-commerce merchants create product imagery faster and at a lower cost.
Early adopters saw an increase of 2% more conversions at a similar cost per
converted marketer.
Okay.
I was reading the rest of that article.
It's a little jargon forward,
but it's still,
it's coming.
And I don't want to say it's coming for jobs because I don't like that
language.
I don't like that.
I don't like that mindset,
but it's everywhere.
It is.
I think all of this is raising the floor. What do I mean by
that? Right now, before generative AI, the floor is you at least know, you have to know how to do
something, but the floor is really low. Just doing something doesn't make it good. Yeah. But now the
floor is good because generative ai will generate good
but the cream will still rise to the crop because great is not here yet with generative ai does that
make sense yeah and so even with paid ads it's the same thing because i've seen this stuff in action
and the way it's still there's a human component a reasoning and a creativity to these things that get layered on that are necessary
to stand out. All it's done is make average higher. That's all it's done. It's raised.
If the standard SAT was, I don't know, 700 or whatever it is now it's 900. But so you're going
to have to hit 1100 to stand out. It's no different than this with paid ads. If you want your paid ads to do better, yeah, you can use this, but so can everyone else.
So the baseline's gone up, but the ceiling, it's still, the cream will rise to the crop.
Yeah, yeah, yeah.
That makes sense.
Yeah, we'll see.
But anyway, it's fascinating.
I like it.
Right now it's short cutting things.
So it's creating more speed and efficiency because you can get to the average quicker.
Yeah.
But then you've got to layer on, I don't know, things that I don't think it may ever be able to do.
Because I'll tell you what, I'm starting to read more and more blogs and more and more things where I'm like, this is written by.
I'm starting to see the cracks.
It's starting to feel like, okay, it it's content but i can tell when a human
wrote it and uh i don't know just there's just certain things that really stand the storytelling
and it's clear that ai has a problem being contrarian like it wants to it can't take a side
and so anyway yeah we'll see average is going up doesn't mean the top is it still available
and wide open for you to excel.
Use these tools to better yourself.
Speaking of tools to better yourself,
Peloton's latest brand revamp arrives
as their revenue drops 22% year over year.
They've revamped their total app, the app.
The revamp is the company's latest
in a series of attempts to right the ship
after a tumultuous few years.
It's launching the brands.
It is launching in the brand's five markets globally,
along with a new creative campaign.
They've totally updated their app.
There's now a free tier and it's a whole lot more.
It's based less around the bike
and more around workouts that you can do just in your house.
They're written out.
There's more resources if you just like to work out at home.
So we'll see how this goes.
Look, a lot of things got unnaturally inflated by a scenario that wasn't going to last forever.
So COVID, everything that happened with that, a lot of things got inflated to an unnatural growth position.
Zoom saw this.
Peloton saw this.
A lot of things
that are based on home base.
And everyone made this presumption
that we're never going to go back.
Like that genie wouldn't go.
I usually don't think genies
go back in the bottle,
but this one did.
Yeah.
Once we got over it
and everybody got back out
and people realized
that the world wasn't ending.
Right.
Also, I think part of it
with the issue with Peloton,
it's so expensive.
Yeah. It's just, it's so expensive. it's so expensive and when you had no other option to have group exercise or to do things then yeah you justify cost but now i can jump back on my
bike go back to the park i'm going out and we've been to a cycle bar class like i can do the same
people want people weren't giving up those because they were making some huge transition that they wanted to make it was an unnatural switch and now they're
trying to make up for it they've made some other bungling mistakes as it is so yes they have this
feels like the last stand it just feels to me it feels like they don't know who their audience is
yeah i don't i think because the reason they don't know their audience is because it unnaturally expanded to something broader than it never would have been normally
and so they had a hard time shrinking back down and then understanding exactly who that target
base is yeah and they i think they've want to be all things to all people okay jim we're off the
bike on the bike stick with the fucking bike make that the thing be the best one in that but anyway we'll see i have doubts that this is i think they've got
bigger issues i agree at the top i agree our last article spotify is what may use ai to host to make
host reads for podcast ads that sound more like real people coming for you yes so then if you're late
we'll just have ai ryan i know do the intro you can't get this combination of southern accent
i want to see it because look siri doesn't even understand me i'm so unique sure siri still can't
say my last name so i hear that no i'm like you should see i need to do a tiktok series on me trying to
do to text to see what it writes and to see how bungled it is every time yeah if spotify can do
it then good for them for them but there are software that's pretty interesting descript is
one of them where they do captions or things but they can plug in like single words if you miss a
word or if they take out your ums and ahs.
And luckily, we don't have too many of that at this stage, but they do reduce them.
But if it feels like they need to fill a gap or you're trying to edit something, it will plug in.
It has my voice down.
It can plug in one or two words to make it not sound crazy.
Full sentences sounds a little cadence and everything.
It's a little off. but this would be interesting i think look there's a guy that we had on the show who's
making a podcast with his co-host is an ai is a is that's right computer that's right and i've
listened to it she sounds like a more i don't know polished polished Siri. Like Plankton and Karen from SpongeBob.
Yeah.
That's what it feels like.
Karen it is.
It's always Karen.
Always a Karen.
Oh.
That's what we got.
It's Memorial Weekend.
Time for a vacay.
Yes.
And there's always time at takeavacay.com.
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He has a version of it so ours
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Any final words here on Memorial Weekend?
Drive responsibly, drink responsibly, and thank you to our troops.
Yeah, we do appreciate everyone that's made the ultimate sacrifice.
And we don't forget why we have the freedoms that we do.
For Sorry Rice on the 1s and 2s, Christina Yossi, I'm Ryan Alford.
We'll see you next time on the Radcast.
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