Right About Now with Ryan Alford - The Week of May 3 | Amazon Live Releases Shoppable Ad-Supported Channel

Episode Date: May 3, 2024

TAKEAWAYSThe changing landscape of the workforce, particularly the growing interest in blue-collar jobs among Gen ZThe impact of AI on different industries and potential ethical considerations surrounding advanced AI toolsThe launch of TikTok Notes and its implications for social media and content creationThe challenges of keeping up with social media algorithms and trendsThe development of an advanced AI tool for estimating life expectancy and its potential implications for business and marketingThe use of personal data in business and ethical concerns surrounding its useTIMESTAMPSThe introduction (00:00:00) Introduction to the podcast episode and the hosts' banter.TikTok's new app (00:04:51) Discussion about TikTok's new photo-sharing app and its potential impact on the social media landscape.Life Expectancy Calculator (00:09:04) Exploration of an advanced AI tool designed to estimate an individual's lifespan and the ethical considerations surrounding its use.Gen Z's interest in blue-collar jobs (00:13:47) Conversation about Gen Z's growing interest in blue-collar jobs due to economic considerations and the potential impact of AI on white-collar jobs.The future of knowledge workers (00:19:03) Discussion about the potential impact of AI on knowledge-driven jobs and the changing landscape of the workforce.Conclusion (00:20:13) Closing remarks on the changing role of college education and the potential for AI-powered news anchors.AI-Powered Audio Journalism (00:21:11) Discussion on Curio, an AI-powered audio journalism startup, and its development of an AI news anchor named Rio.Changing Media Consumption (00:30:17) Exploration of the shift in media consumption, with more 18 to 34-year-olds listening to podcasts than watching TV.Live Shopping on Amazon (00:31:05) Explanation of Amazon Live's shoppable ad-supported channel and the integration of live video experiences with instant clickable purchasing options.Future Guest Lineups (00:35:53) Announcement of upcoming guests on the podcast, including Gary Vaynerchuk, and a discussion on the importance of entertaining and educating content. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over 6 years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts Right About Now. Right About Now. What's up, guys? Welcome to Right About Now. This is Ryan Alford, your host.

And this is our Friday, May 3rd, 2024. Your week of business and marketing news. Whatever the hell else we want to talk about. My good friend, Chris Hansen. What's up, brother? What's up, Brian? how are you today big dog i'm good man getting comfortable in the studio starting to be like an old jacket that you put on you're just getting in the seat climbing up in here i got my belt i got my products i'm ready and the product hair products is looking nice today hey we'll give you how many episodes have

we recorded where neither one of us have a hat on that's not many not many yes and we're all hopped up on our good friend ark of sweden free little pub for them little peppermint drops natural performance booster damn about fell over at home trying that this morning it came in the package yesterday sending a sample i was like i think i double dosed accidentally like dad why are you streaming in the kitchen getting high my own supply too high and almost went down low i'm about i was like coughing i was like i feel like i needed to step outside it was like it overtakes the senses but give them a shout out ark of sweden good folks we had them on our other show vibe science vibe science.media go check that out chris and i talk about all the best and

alternative wellness modern innovations and health on all that stuff hey you can't do business if you if you don't have your health right so go check that out what's happening this week chris what's happening down there in mi in the Vacay Lounge? A little rainy afternoon here today, but it's a nice change of pace. I welcome a little overcast since it's always sunny here. Yeah. What's the event? What's South Beach got going on this week?

Any festivals? We got the F1 races, baby. Oh, yeah. Grand Prix. That's a marketing event. Let me tell you what. If you've ever been to one of those or NASCAR, talk about, like, activations. That is it.

They got pop-ups. I can see getting ready for the weekend coming up all over the city. Yeah, any Ferraris that you've been on there besides yours? Honestly, it's been quiet. A few exotics at the gym this morning, but nothing out of the regular. Yeah, nobody like. Does the F. Yeah. A few Lambos. Does the F1, like, bring it in? Okay, everybody wants to bring in their own, like, exotic

because they know the race is going on, or is it like they're just showing up? No, I think you definitely have, like, a lot of dudes, like, trying to get in on it. They pull out the cars. Yeah. You just got to get logos all over it and stuff. I'm paying logos on my Ferrari now, you know? No bumper stickers on the cars. Yeah. He's got to get logos all over it and stuff. I'm paying logos on my Ferrari now, you know? No bumper stickers on the Ferrari.

Yeah. Not cool. Not cool. Not for me. Yeah. I'll tell you what, though. You go to a NASCAR race, that is an experience. It's like the greatest tailgate party of all time.

It started as a Southern thing. I think it's nationwide now with just the popularity and everything else. But I don't know. It's still, I can go for the party, but I can, the going around the circles a hundred times. I'm like,

okay, can't get into, and I'm in, I'm a car guy. I just can't get into like watching it other than hanging out and having a beer, smelling gasoline. Maybe the beer is what makes it more entertaining. Yes, I know. hanging out and having a beer. Smelling gasoline. That's all it is.

Maybe the beer is what makes it more entertaining. Yes, I know. Don't forget tomorrow, May the 4th be with you. Don't want you to miss your social holidays. May the 4th, Star Wars Day. And then Friday, or excuse me, the 5th, today's Friday, Sunday, the

5th, Cinco de Mayo. Yeah. You go have some non-alcoholic margaritas. Are you even into that? Or is it just like mocktails? I'll have one. It's not like my first choice. And because $12 for basically like some juice, soda water.

Yeah, lime juice. Like I'll just have a gin instead of that. Yeah, yeah, exactly. Yeah. Lime juice. I'll just have a gel instead of that. Yeah. Yeah. Exactly. Yeah. I mean, yeah, I, I do, I do appreciate to offer that, but you know, I'm fine. Yeah. I see if he'll have a margarita in my future.

I'll just go and tell you that. I might not wait until Friday, until Sunday to have it though. I don't blame you. I know. On the lake, on the lake. We've got some news this week. You know, TikTok's never been in the Me Too game, but this week they are. TikTok's answer to Instagram is notes.

It's rolling out after several leaks heralding the arrival of the app. TikTok notes is now available in Australia and Canada for limited testing. Whatever the hell that means. According to the company, it's a separate free photo sharing app run by TikTok where users can share photos with written captions. Sounds familiar. Browse a central feed of posts by people they follow and probably some kind of story feature. TikTok's going for the whole shebang here. They've eaten all the video. It's the most popular video platform right now. Now they're just going for the whole shebang here. They've eaten all the video. It's the most popular video platform right now.

Now they're just going for the jugular. They're like, all right, we're going to go and copy your base app, Instagram. We're going to try to just take it all. I don't know that they will because I still get a little fatigued when I go down the rabbit hole on TikTok, but it's all attention. They're battling for attention. Whose platform you get the most attention? TikTok's already getting like six hours

of every Gen Z year's time of the day. They want seven, baby. They want it all. Would this excite you at all? No, it stresses me out. Now I just feel like it's another platform that I need to be doing show. I'm already like, let's be real.

TikTok, I think for you and I both is probably not our strongest platform. Yeah. And I'm already feel a little behind. So this just, no, it gives me anxiety, bro. I need to do more. Yes. That's why I got Lindsay and Natalie here. They're going to make me a TikTok superstar.

I don't know. Blow it up, brother. Yes. Show a TikTok superstar. I don't know. Blow it up, brother. Yes. Show me the way. I don't know. I'll go down in a blaze of glory, whatever it is. I don't care. You know, I'll have fun with it.

It's just, I can't. See, I need somebody to tell me what we need to do on it. Like, I can't keep up with the trends and all that shit. I'm willing to do it. I can't research it, think about it and do it and post it. You gotta have a team for this shit. I don't know how people that, I guess they don't have jobs and maybe they get paid in for paying influencers

and know how they do it. I don't know how everybody else does it. Maybe that's why our productivity sucks. US productivity meter goes down with new notes app launch. Yeah. Like every new social app that gets released the productivity and the business productivity world goes down a percentage point yeah and every time they change the algorithm probably the same thing because everyone's spending days trying to figure

out that yeah exactly because we were just talking about the instagram out there it changes every two seconds it's like you need hashtags no you don't need hashtags. You need stories. No, only five of them. Okay. You need three of them. Two of them. One of them. We need SEO.

We don't need SEO. Like it's, it's like, what do we keep up with? Somebody tell me what to do. What's the, what are you hearing? How are they making these decisions? They're just like, all right, guys, it's time for a change. No more than five stories. No more hashtags.

Let's throw a curveball at them and just make them write paragraphs of random words instead of putting the hashtag in front of it. They have a big black box, like office. It says it's the Instagram algorithm. You go in there and it's just three guys going, okay, here's what we're going to do. They're like, hey, how can we really throw a curveball at these smoked guys?

We're just going to be two stories this week. We're going to fuck them now. Surprise. Son of a bitch. Like, I just got it going good. I got everybody. I've been everybody's feed. Everybody's going, I see your shit all the time.

Then it's like the next week, crickets. They're just trying to screw with people and keep up with TikTok's algorithm or whatever it is. They've got like some kind of secret voodoo sauce going. Like I think the times I do get on TikTok and I haven't been on there in a while, I swear I'm going to be that because I own a digital agency and I'm still going to be, I'm going to be that guy. My wife and I will be talking about a subject. And I haven't been on TikTok in three months. And I'll go on there and I'll get seven videos. And I'm like, how the hell did they do this?

I think Musk already has a chip in our brains. And it's feeding the TikTok algorithm. Yeah. I feel the same way. It just has too good of a knowing of what I was thinking or talking about. Yeah. it's like they've figured out the connections if he likes booze he must like wine he likes wine he must like poker all your vices in one that's supposed to be tiktok vices that's what the algorithm is

what are your vices i I'm addicted to recipes. Addicted to golf. Just feed you more and more of it. Keeps you trapped. Yeah, exactly. It's going to take down your life expectancy. That's for sure. But luckily, we're going to be able to keep up with it with this new app that's coming out.

This comes for us from our friends at Perplexity. No, we're not confused. It's Perplexity AI. The Life2Vec. Could have helped them with this name. Life2Vec. I think I'm saying that right. Life Expectancy Calculator is an advanced AI tool designed to estimate an individual's lifespan based on a variety of health and demographic data.

Hopefully not. how many beers i had last night developed by researchers from yale and involving collaborations with institutions like the technical university of denmark and uc berkeley this tool uses deep learning algorithms you have one of those black boxes trained on extensive data sets to provide personalized life expectancy predictions now we're gonna know how long we get to live this is chris do you want to know how long you get to live would you want to know if i could tell you right now no and i've heard of people doing this i think dana white from ufc some doctor gave him and he said it was empowering i personally no i don't want to know so i'm gonna go all right

what's this got to do with business what's got to do with marketing okay here's what i got to do with business and marketing when you get into the business world what if if this became like a real thing and you were hiring you could plug in someone and you know whether or not they're prone to they're gonna have an accident in six months. Would you hire them? No, this just sounds like the life insurance companies. Yeah, exactly. Like how this data gets used in business, in other things.

It's a slippery slope. Yeah, I don't like it. I just, I don't know. I guess it depends on the person. Maybe some people find it it. I just, I don't know. I guess it depends on the person. Maybe some people find it empowering. I just. Yeah. I would ask Sawyer, our producer.

Sawyer, do you want to know, would you want to know if this app could tell you how long you'll live or when you'll die? Sawyer's really thinking. He's in deep thought about this. He would, though. Sawyer would like to know. All right. Two no this. He would know. Sawyer would like to know. All right, two no's, one yes. I don't really want to know. I just kind of go against my whole mantra, not thinking about too much shit.

Just be all I think about. We all know. You should know. So here's today's news. If you walk away with nothing from today's episode, if you're listening to episode you are going to die at some point that's the news but having to know when it is i don't know i don't want to know that shit i think because i think you just built also i don't believe it for example you don't believe you're gonna die die, Chris, man, you really are. The spirit lives on forever. No, I mean, I'm thinking I could go out and drive today.

Can it calculate some guy on a car that just slams into me and kills me? God forbid. I don't want that to happen. But how does it take into account these random events, right? Is it based just on your health statistics? Yeah, it's based on, you have to put in every ounce of data on yourself. And so, I don't know. So family history, current like health, blood type, like it's pretty deep. I was reading into it because I was like, I don't think I'm not going to do it.

I'm going to pass. Plus, what are they going to do with that data? That's the biggest thing. It says, however, its use is surrounded by ethical considerations and limitations that must be carefully managed. That's right. Because the life insurance companies have shown such ethical standards. Yeah, exactly. companies have shown such ethical standards yeah exactly life to vec ai death calculator so go check that out it's interesting nonetheless and brings up a

lot of potential discussion this was interesting and not surprising actually gen z-ers are choosing blue collar jobs this is also from perplexity. A significant driver for Gen Z's interest in blue-collar jobs is the economic consideration, particularly the high cost associated with college education and the burden of student debt. Blue-collar fields often offer the opportunity to earn while learning through apprenticeships, which can lead to a stable career without the financial burden of a college degree. Additionally, there's growing concern about the impact of AI on white-collar jobs. Not terribly surprised.

Look, I've been thinking for a while that like with my own kids, I'm like, they need to learn like a skills trade, like where it is. I'm thinking back to actually 20 years ago, like back when we came up, they had these classes like mechanical drawing, or you can go to the career center for,

I don't know, putting on a muffler or something. Yeah. Whatever it was but you need to learn to work with your hands a little bit because the computers probably are gonna be doing a lot of the educational things they can process a lot faster than we can so there's probably going to be more demand for this type of work i agree i was talking about this actually this weekend about companies I would like to get into, businesses. It's blue-collar stuff, pool cleaning, HVAC, stuff that no matter what, there's always going to be a need for. Right.

If you could no longer be an executive, what blue-collar job are you training for, Chris? What could you go do? Can you change some oil? I could. I don't want to, as far as owning a business, I'd like to be in the roofing solar business. I know my buddies are crushing that right now. Do I want to be doing it myself? No.

I think about like lawn care, but then I'm like, we have robot lawnmowers at some point. They do. Yeah. You got a Roomba going around your house that long before then you see the stories. A-Rolled run over by robot lawnmower. Oh, shit. Chihuahua killed by robot lawnmower. Yeah.

Freddie was just out for his morning bathroom break and mower AI got a little ahead of itself. It was trying to make its owner happy by cutting the grass a little earlier than planned today. I think this is a good thing. I do think it's a good thing. I think back to all my manual labor jobs, working on the beach, I was in a good mood, bro. I was exercising. I'm outside. I'm physical. I think it was in a good mood, but I was exercising. I'm outside, physical.

I think it would be a good thing. Yeah. And I don't know. You need to learn. I'll say this. Like, my dad's like a master craftsman. I grew up, but he taught me how to use tools. I was never as handy as him, still not, but I know how to do it.

Same. Especially if you buy a boat. Let me go ahead and if you aren't handy you're screwed youtube becomes your friend very quickly because boats shit just happens on them yeah sawyer what's going on yes sawyer has brought up the Landroid robotic lawnmower. I knew it. I knew it had to exist. This is it. Automatic lawnmower, fully interactive here. What's the price of that bad boy?

Well, let's see. $2,500. Oh, no. Starting at $600 for up to one-eighth of an acre. That's the smallest yard. It must be in New York, maybe Miami. You have small yards down there, don't you, Chris? Yeah, unless you've got a $10 million house.

Yeah. So they do exist, robot lawnmowers already. These blue-collar jobs are even getting taken up. But I still think you got to have a plumber. You got to have a robot in your house doing your plumbing work. Plumber. IT.

I don't know if that's considered blue collar. Setting your computer actually up. The physical thing. I got a washing machine repair guy coming today. That's not going to be a robot, I don't think. No.

You'd think it would be. Like these things are all connected. They should be connected to Wi-Fi. That should be like, I don't know. All should be driven by the operating system or something. But I guess the gear breaks or something. I know all those dirty clothes you're washing, Chris. That compulsion you have yeah you like to over overfill the washer load it up and you try to take a bath in there that never worked out once in a while he broke the gears but i don't know what's fucked up

but it's stressing me out yes hey you Hey, if you get your blue collar going, go get your washing machine repair guy course, whatever that might be. Either way, I just think what you're going to see here is all these knowledge workers are going to get pushed out because I'm just saying these computers can think faster. Like knowledge is becoming very cheap. Like you used to be, okay, you got to go to this person, that person that are collecting lawyers, okay, you got to go to this person or that person.

They're collecting lawyers, insurance. Like, AI is going to replace those knowledge-driven jobs. And where there's not more insight. And if it's just, because if you really think about it, especially insurance, man. Law, there is some practice that goes on there. And working through, like, some of the strategies involved and even i guess the ai could do that but the insurance purely okay you're at this category you need this you qualify for that i don't know so i think we're going to be a blast to the past with some of this stuff with getting back to what are humans best at and critical like thinking

is important but pure knowledge is cheap so i think i tell you if you're out there learn to think about thinking more because you've got to be just regurgitating knowledge is not a skill set anymore. And so you're going to see this. And I think, I don't know, the whole college education thing, I don't even get me started there. I'm probably going to pay my kids not to go to college. And I'll let them go somewhere for a year. They can get their social stuff in, learn to be human being and socialize. Do that for a year. They can get their social stuff in, learn to be human being and socialize.

Do that for a year. Then I'll pay you not to go to school because if that curriculum doesn't start to change to more real-world application, come on. I believe in the experience, like the human experience aspect. That's why I'm like, I get that part. Meeting people, diverse people, like understanding how to work with people and teams. OK, I got that. But like the curriculum itself, it's like we got to get in and it's changing. Like what we're talking about here. What people are going to need to know and learn to do is changing so much.

So that's going to be the real driver, I think, of change. So we'll see where that goes. Curio, AI news anchor and AI powered. We're going to have robots doing this, Chris. They're not going to hear us anymore. Curio, an AI powered audio journalism startup, has developed an AI news anchor named Rio. Designed to enhance the news consumption experience, providing personalized news briefings and trusted sources. I played around with this.

It's pretty cool. Essentially right now, you load the app on your phone, you plug in like an art, like an interest, okay, business news, and it'll bring up articles related to business news. And it turns them into like mini podcast recordings of the audio of the art of the long form article and i think they add some commentary but i couldn't even get a sample they wanted 27

dollars like immediately and i'm like damn how about a trial or something like everything's let me get a side everything now you have to put a credit card in to try it i'm like they they're banking on you forgetting it yeah every time so i didn't plug in the card i was in a hurry number one but at the same time like shit i'll never remember if i don't want to keep this but it's an interesting experience the do you want to everybody has different strokes for different folks. Some people want to watch the news. Some people want to listen to the news. And some people want to purely read it. So it just depends on what activities you're doing while that's happening. And that's why podcasting has its place. On the treadmill, you want to listen.

You get dizzy reading like I do. Sometimes I try to read. I'm on the treadmill. I'm to read. I'm on the treadmill. I'm like falling. I'm like that guy. Yeah, you've done it. You're trying to read an article or something. The belt gets sideways on you.

You're like, I'm good. It's just my head hitting the handle. Like trying to read an email while I'm walking on the treadmill or running. That's happened to you. You know it has. I hope not. I've definitely lost my balance, but I've never taken a spill. I've never fallen.

I'm just about losing the balance. Your foot isn't quite on the belt. Oh, yeah. But nonetheless, Curio's AI news anchor. Here's what's interesting. Have you seen the news anchor that's totally a robot it's a person but he's just talking it's like just an absolute like fictional person like

an ai person yeah yes like just uh talking and you i've seen like examples of where it looks like a real person but it's completely yeah there's this technology now where they're going to be like celebrities are creating like their duplicate that's actually them like me right now talking v viewed whatever but it's not me it's just ai is taking over tasks. Like truly scaling yourself. Crazy. Yes. And so, I don't know. Do you like listening to the news,

watching the news, or reading the news? I like watching. Yeah. Yeah. I'll listen to a podcast in the car if I can choose. When's the last time you watched local news on tv oh dude this weekend for 10 minutes i'm like let's just accidentally see kind of like it's the free apps on my tv i'm like oh let me just see what's on the news and then within minutes

i'm like just more drama, negativity. Yeah. Nothing good. I don't think, I don't know. I think it's different ways to do it. I just don't know if people want five minute like robot synopsis or not. I'll be curious. They're going to have to expand this a little bit. I want to see.

At first I thought, because the article confused me. They had the guy like on this, like me at a news desk. And I was expecting like Rico Su only had a like me at a news desk and i was expecting like rico suave or something like some ai generated guy like doing something but it was just the audio and no i want to see like a news anchor at a desk yeah like i want tom cruise doing a little that's you're gonna get that you're gonna be i think i could do skins of things you're gonna be like i want tom cruise feeding me the news. You just be able to ask for whatever you want.

You can see that world coming. Yeah. I want Shaquille O'Neal giving me the recipe for breakfast. And I think even, I think Amazon Alexa has that already. Like you can change the voice of Alexa. It's like celebrities. So you're going to do the same thing like news or whatever we get this fine line of what's real and what's not that's the scary place here's not so scary this is fun

fanta reimagines nostalgic want a fanta platform to reach gen z we're always trying to reach certain segments i thought it was pretty cool and I'm not Gen Z. This is from Marketing Dive, our good friends at marketingdive.com. With the revival of its Wanta Fanta platform, Fanta joins a slew of other marketers

reimagining iconic efforts of the past in an attempt to reach younger generations. The effort tied to what is billed as an immersive multi-year

and multi-platform brand experience was strategized in hopes of inspiring Gen Z to find the balance between their needs and wants. A framing that could potentially sway a demographic that has often sought better-for-you options in recent years.

Want to fan in a shout-out to the generation craving more balance and time out for themselves. It's so funny how we stereotype certain generations. That's the Gen Z crowd. They just want more time for themselves. It's so funny how we stereotype certain generations. That's the Gen Z crowd. They just want more time for themselves. Yeah. They're just a little bit

more private than we are. Absolute stereotypes for every generation. No soda and privacy is what we tag them as. Is that really the two only categories that we're tagging them to?

That's it. Only those two. Wanta Fanta. I just like saying Wanta Fanta. Wanta Fanta. Wanta Fanta. My mind went to Willy Wonka for a second, but I don't know why. But it has nothing to do with it.

I'll tell you what. You know who likes some Orange Fanta? Nash Alford. You? My youngest. Like, we're going somewhere. I don't even have to ask You know who likes some orange Fanta? Nash Alford. You? My youngest. Like, we're going somewhere. I'm going to have to ask him. He's like, orange Fanta.

I'm like, you know something? They don't have orange Fanta everywhere. I'm like, they should. I said. He likes what he likes. He likes what he wants. He's Gen Alpha. He wants.

You know that Gen Alpha, they expect to get what they want when they want it. Who knows? Want to Fanta? Would he settle for a Sunkist? He'd settle for a Sprite. Okay. Or a Dr. Pepper. So he's loyal to Fanta for the orange soda.

Yeah, he should be on this platform for sure. But I don't let them have soda like every time. It's just when we go out to eat. He can have an orange Santa with a salad. Just kidding. but I don't let them have soda like every time. It's just when we go, if we go out to eat, it's, he can have a, he can have an art Santa with a salad. He's kidding.

Does he like salad? He actually does, but young kids that are big salad connoisseurs, a seven year old, he's turned eight. He's no chicken nuggets for me, dad. I'll have a Caesar. He does have some discerning taste now okay kid like my oldest and my youngest will eat anything like sushi yes fish yes brussel sprouts yes and then the two in the middle they don't eat

dick like it's like nothing it's like chicken nuggets and we're not like those parents to let them just our kids eat whatever the fuck they want it but these is it's i don't know pulling teeth to get them to eat anything i don't know what it is you're picky were you picky you were probably that picky when you were a kid weren't you I was fine. But I had a cousin who was real picky. I remember clearly that it was always a problem. Yeah. When I grow up, my dad would be like, you're going to eat that, son. You're not going to eat.

I'm like, okay. That's how I feel. That was, yeah. So I'd have three green beans and go eat that candy in my room. I was a good eater, but two of them, damn. I don't even know how they stay alive sometimes. I feel like they definitely have to have a

soda machine or something in their bedroom that I don't know about because I'm like, you have not had enough to sustain yourself. Get the force it. But anyway, Wanta Fanta will get you on. We love to report on podcasting in general. There's a report out, youth report that 70, this is from podcast,

Prawn Newsletter. I'm not sure even how to say that, but podcast pro newsletter. If I could read, that's how you'd say it. Podcast pro newsletter. Youth report that 74% of 13 to 34 year olds agree that putting on a podcast while doing other things keeps them entertained. Okay. Here's the deal.

More 18 or 18 to 34. This is 13 to 34, but 18 to 34 listen to more podcasts now than they watch TV. Two on that one for like, really think about that. That's how much the media chain, media has changed consumption. Like the thought of, and it look, this is like YouTube and like streaming video. That's why that was not like live TV,

like literally flipping channel television, right? More listening. So in other words, stat. Yeah. In other words, if you're a business,

you need to be marketing on podcasts. Hint, hint. Amazon Live unveiled a shoppable ad-supported channel accessible on Prime Video and Freebie, Amazon's ad-supported video-on-demand service. This comes to us also from Marketing Dive. I've been talking about this. In Asia, it's like all the rage of live shopping, like on all the channels. The QVC.

Yeah, but on social media, like on TikTok and on going live on Instagram and doing it. It hasn't taken off as much in the U.S., but I feel like we have this technology now where you've got this integration where you're – and look, they have made it easier with all the shops on TikTok, like TikTok shop or Instagram shop, where it's almost instantaneously but it's tying together that live video experience with like instant clickable like the q it is the qvc the thing qvc you got to you're still picking up the phone i have the online like thing now my wife's mom still orders shit from qvc i thought i was i thought i didn't think

exist anymore and went over there there's like a box on the table qvc i'm like this still exists and it calls like how my mom orders a lot still a lot from qvc i'm like shit but it the experience makes sense to me though you're watching You're getting the entertainment of influencer, whoever it is, and having that boom. Tie that to two-day shipping, and you're like, it's better when you get it when you want it. Have you ever ordered something while watching, like, a video of someone doing it right then? Probably. I'm a pretty impulse buyer. So if it's a good enough sales pitch, I'm probably hitting that buy button.

Chris has 17 Amazon boxes on his table i have that ailment as a salesman i get fucking sold easy too he's got a territory he's got a snuggie he's got that helmet that has a straw with it what's that other like the rubber spray yeah quick seal you've got yourself you're trying to put together a see-through boat like that guy on quick seal yeah exactly she's gonna patch my see-through boat i have ordered some shit that there's no way i needed it but and i say to my wife like now the box will show up i'll be like is this who's that box for? She'll be like, I got influenced. No, no. It's like, I was influenced.

Under the influence. Yeah, that's what it is. Get you, bro. But live shopping. The channel offers 24-7 programming featuring content from celebrities, creators, and brands. The initiative not only enriches Amazon's ad business, but also enhances the viewer experience.

Yeah. It enhances it by making it too clear. Watch. As soon or later, it's going to be like, if you blink twice while watching, it orders it for you. Yeah, like, I didn't mean to blink. I was just itching. We have to send that back.

But I do think you're going to see more of this. I'm telling you, we've got the perfect studio for it right here. We're going to start selling stuff, like live shopping. You can't buy this, though. They don't sell these. Yeah. You only get number one, though. They don't sell these. Yeah. You only get number one. Right there.

Yeah. But in all seriousness, but I could sell you that. Sell me this pen. That exercise. Have you ever had that exercise thrown on you? Like sales training? In college. In my sales program.

Yes. We did have Brett Barish on, speaking of selling. The Deacon. I got the whiskey right here. This thing. You hear that? That is maybe real copper. I don't know.

It looks like it. Talking about branding. Brett Barish, the CEO of Sovereign Brands, was on. His episode will be out in a few weeks. Did a little tasting. Let's just say middle of the day. Pretty tasty. I'm going to save all the highlights because we got into it.

Made a few comments after I tasted that you'll have to listen to the episode again. But Brett was awesome. Very insightful. His brands are awesome. His Bel Air champagne is super, super popular. The gold and the blue. Check that episode in a few weeks. Chris, any final thoughts?

Any business news? Hold on to your crypto. Don't sell it. It's going to pump. That's my only. Is it coming? Is it coming? It's coming.

It's coming. It's doing its final little dips right now. So hold strong, everybody. Yes. That's my only advice. Hold strong. We appreciate everyone. We've got some amazing guest lineups coming.

My friend Brett Barish next week. You may have heard of him. Gary Vee will be on right about now. We talk about his new book. Day Trading Attention. It's all about attention, baby. You got to be entertaining or educating. That's what we're all about.

Find us at ryanisright.com. You find all the highlight clips, the show notes, links to that product Chris has in his hair. All that you need, all that you want, and sometimes what you don't. That's what we're here for. At ChrisRabyHanson on Instagram. I'm at Ryan Alford. We had those blue checks before you could buy it, baby.

We'll see you next time. Right about now. This has been Right About Now with Ryan Alford, a Radcast Network production. Visit RyanIsRight.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.