Right About Now with Ryan Alford - The Week of May 5, 2023 Marketing and Business News: AI Can’t Replace Human Writers

Episode Date: May 5, 2023

Welcome to the latest edition of The Radcast with your hosts Ryan and Christina! In this episode, we are joined by special guest Chris Hansen, co-founder of Genesis Reference Labs and partner/co-founder on Vaycay. We discuss the latest news, and where we're headed with the Vaycay brand.We also dive into the Writers Guild of America’s strike and are refusing to regulate the use of AI. Additionally, we cover Heineken's new platform for gamers that serves as a matchmaker, and a lot more! Tune in now for informative and insightful discussions on the latest trends in business and marketing and be ahead of the business game!Key notes from this episode:Small talkAI can’t replace human writers (01:17)https://techcrunch.com/2023/05/03/ai-replace-tv-writers-strike/ Heineken plays matchmaker for gamers on new platform (04:27)https://www.marketingdive.com/news/heineken-gaming-brazil-beer-matchmaking/648742/ RadnewsLast week: Microdosing Goes Mainstream with Cesar Marin (06:45)Next week: David Segura (09:25) SponsorGood Ranchers: American Meat Delivered (11:10)www.goodranchers.com$30 off with our code RADCAST Social Media NewsBlue verified checkmarks are coming to Gmail (12:50)https://techcrunch.com/2023/05/03/blue-verified-checkmarks-are-coming-to-gmail/YouTube embellishes Shorts ads as monetization struggles endure (15:40)https://www.marketingdive.com/news/youtube-new-shorts-ad-formats-revenue-newfront-2023/649103/Meta says AI is improving ad efficiency as revenue growth returns (17:45)https://www.marketingdive.com/news/meta-platforms-says-ai-improves-ads-efficiency-Q1-earnings/648798/TikTok opens up its revamped creator fund to all eligible creators in the US (19:33)https://techcrunch.com/2023/05/03/tiktok-opens-revamped-creator-fund-all-eligible-creators-us/ Marketing NewsPopeyes celebrates New Orleans in first campaign by new AOR McKinney (23:20)https://www.marketingdive.com/news/popeyes-mckinney-campaign-new-orleans/649010/Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’ (25:40)https://www.marketingdive.com/news/jim-beam-people-good-for-you-label-alcohol-marketing/649131/ Sponsorwww.takeavaycay.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th now it'll fit you time You're getting down on your knees Said it's time for you to get down Cause now I'm doing what you need now You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 5th,

2023. Our weekly marketing and business advertising and interesting news of the week joined by, like always, the lovely Christina Yossi. Wearing a hat. All three of us wearing a hat. I know. Got a special guest in the studio today. You do. Mr. Chris Hansen's here.

What's up, Chris? Co-founder of Genesis Reference Labs and my partner and co-founder on Vacay. Hey, it's time to get away, buddy. You know it. Always in G Vegas. Glad to have Chris in the studio. We'll talk a little bit more about Vacay, where we're headed with the brand and a few updates there. But small talk is always here.

It is. And this is big news. The Writers Guild is on strike. Writers Guild America is striking in pursuit of a livable working conditions and streaming residuals. Adam Conover proposed that writers not have to adapt to, we're going to try this again. Adam Conover proposed that writers don't have to adapt to AI output, which has been more present in the writer's room. And for as much as it's taking over, it cannot replace human beings. So this is pretty damaging.

It can't. And like, I totally respect where the writers are at here, but at the same time, it's be careful. Like you don't have the layer, like the AI got some leverage here. Be careful with how far you push this. But I think what ends up happening, cause I was talking to a couple of my actor friends about this and not so much in the theater, but specifically in the film world, they're like auditions have almost come to a standstill because they don't have scripts. And after after if you find out that it's written by ai it's the whole script going to be written by ai and you don't want to audition for it and you don't

is it going to have the renewal rate that someone with a name some script writer is going to figure out how to use this appropriately because they're making making a lot of money. That's how I came up with the shot list this week. Yeah, exactly. Straight up was chat GPT. You got to use it. It needs to help you. You should take some shortcuts, but you still got to have some creativity of your own,

at least to formalize the idea. And how do they determine that? What's to stop me from saying, read me a two hour movie script on a drama and a comedy. Can anyone tell it was written by AI? That's the big question. And I guess it's how transparent you are and how good you are at using the prompts on ChatGPT

to maybe enhance the story. Right. And that's where you have to use your own mind and that's where prompt engineering is the word now. It's not going to become a job. It's my resume builder. Prompt is prompting me, baby. But asking the right questions

because it's an answer platform. And so it's all about asking the right questions. And once it gives you an output, again, asking another right question of, can you do it this or that? A lot of it comes down to the gray area with the strike specifically. It's the gray area of where does the copyright fall?

That's what's interesting to me. And I thought that's where this was going. And I don't know if the article was quite touching on it, which is these machines, the AI is scraping the internet and formulating original thoughts, but their original thoughts and writings based off of original writings

from copyrighted material so it's knowledge based to write a hit song is based off of this sure sounds really close to the drake whatever it might be because that's part of the influence and i guess that's no different than a human being we're all influenced true but is it how close to home is it to the original copyrighted stuff is the question versus i don't know like it's getting pretty good i don't know if it can write full like sitcom scripts necessarily but i wouldn't i'm asking it to write a monologue about cats in the voice of aaron sorkin okay we'll come back to that we While it's formulating, we can move on to Heineken. All right, let's get after it. Heineken plays matchmaker for gamers

on a new platform. They're helping gamers connect with others who have similar gaming skills and interests via a new digital service that matches players based on skill level, availability, and favorite game, among other criteria, according to information shared with Marketing Dive.

Nice. This is like Tinder for gamers. Yeah, that's what I was like Dive. Nice. This is a good Tinder for gamers. Yeah, that's what I was like, swipe left. Sponsored by Heineken. I like that one of the criteria is like how good you are. Because, you know, you don't want to date a noob. Yeah, can you beat Super Mario in three minutes? God, I'm so bad at Super Mario.

I know it's like Call of Duty now. Like I'm aging myself by saying Mario. But do you know the secret tour behind whatever the insert newest game here that I can't think of? Halo 27. But Heineken is releasing collectible editions of its packaging inspired by different types of games, role-playing games, sports,

first-person shooters, and multiplayer online battle arena games. There's a QR code on the packaging that directs the consumer to the dig platform. All jokes aside, look, the gaming is huge. and so for a brand to lean into this to if they pull it off right you don't ever know like you read we read a lot of these articles and we don't have unfortunately hours upon hours to test every theory that is brought up in these articles or every experience but what i do know is gaming

is nothing to laugh at the esports-sports and all that shit. So it's mind-blowing how big it is. And Twitch and everything. Oh, yeah. They can make themselves the premier beer sponsor. Yeah. I personally hate Heineken. I think it tastes like piss.

They're never going to sponsor us. But I wouldn't want them to because I couldn't be authentic about it. Yeah. Yeah. I almost bought a moisturizer, but I couldn't because it smelled like Heineken. I was like, blech, no. Heineken. Ple was like, no. Heineken. I get it.

But I like the play here. It's all about the execution. Totally. If it has the UI of Tinder, and now you're talking, it's quick, swift. Twice. What's up with the words today, Christina? We've been in the sun a lot. It's fine.

We were. We were shooting all day yesterday in the sun. You have a contact high from the lab. There is plenty of niche dating app. Farmers only. Yeah, whatever the one's called. I think it still exists. Oh, yeah.

That's where my dad says he's going to find a second wife if my mom dies. I haven't looked for a farm wife yet. No, I think it's brilliant. Yeah. Absolutely brilliant. We'll see. Just make your beer taste better. You got some rad news for us?

Yeah, Nev. This week, Cesar Baron. Hey, microdosing is going mainstream. Speaking of that. Case in point. We're going to be talking more about that. We're on the cutting edge of all that. But in all seriousness, this guy had a very severe addiction to multiple things, but primarily smoking and relying on weed like 24

7 i don't personally have a problem with weed but i think anything you're doing and having to rely on while every waking is not good and he got off of weed like in two weeks like just microdosing and getting his head straight and so it's being tested for alzheimer's and lots of stuff and it's yeah it's let's get out of our own way here this stuff needs to be it needs to be tested and done which we'll talk more about but i really admire because he's your work for cnn for 25 years he was a legitimate executive producer had a legit credibility yeah and he's coming out and he's taking a stand for psilocybin mushrooms and like what it's doing for him. He's not getting high.

He comes out and says it's this minuscule dose that he takes. But I don't know. It was a fascinating interview. So if you've been hearing, reading, thinking about it and you didn't check out this week's episode, that launched on Tuesday. Very fascinating. Got a lot of feedback or dms on that on excellent instagram a lot of people are exploring these things that you wouldn't expect and it's time we're gonna make this stuff in a lab that gets people hooked on stuff and

but there's natural forms of medicines and things that can when appropriately, be good for you, potentially. We all forgot about. It seems like pharmaceutical companies that are such marketing geniuses the last 20 years, let's say. But there was a large point in time where I believed, oh, it's coming from a doctor or pharmacy. It's got to be healthier for me. Where at the very basis, I have to think anything natural to earth is here for a reason and better for than anything synthetically derived yep but yeah the microdosing is huge i know lots of people myself included on that path and it's been extremely beneficial to me in a lot of ways but it's and i think i saw yesterday like colorado i think fully legalized i believe i

don't know if it's recreational up to a certain amount, but it's happening state by state, even if it's therapeutically where you're seeing a medical practitioner and doing it, but it's getting a lot of traction. I think we're going to hear a lot more about it this year and in the next few years. It's exciting. It's very exciting. Yeah.

I'm a big fan of the minor amount of microdosing that I've experienced. Yeah. Minor microing. Yeah. Minor microing. Yes. Minor microing. Next week, David Segura. Hey, you know, this is going to be meta as it gets right here. CEO and founder of Glassbox Media. He's helping creators in the podcasting space bring it all together with sponsors and creating

IP around your shows and really organizing it and he's really pun intended high on a podcast in general saying that the ip generated from podcasts will supersede even like tv and other things long term because of especially audio video ones and so he's really helping people that need have a good show have a good concept but don't have a firm sponsor ip trademark organization plan and really helping them bring that along a lot there yeah so glass box media yeah exactly Glassboxmedia.com. Check that out. Next week is a really good interview and really insightful if you have interest or have thought about starting a podcast.

A lot of people have, but this will be a great starter episode for understanding the ins and outs for monetization, IP content, etc. David was a very cool guest guest and we really enjoyed it. They actually invited me to a media event in New York next week, but I'm not going to be able to make it. I'll go in your stead. Yeah. Yeah, you can actually be a ride cast representative. They invited all the top show hosts to the upfronts for media buying.

So, cause podcasts has come so big. We'll talk. We'll talk. I do it. There you go. So we went from glass box. Now we're going to meat boxes. Oh, yay.

Keep it in theme. Natural. You get a box with Good Ranchers, American meat delivered. If you head to www.goodranchers.com and use code RADCAST, just RADCAST, you will get $30 off your first box.

This is the best thing, best time of year to order this because it's almost summer and it's time to grill, grilling season, or again, in my case, get $30 off your first box. This is the best thing, best time of year to order this because it's almost summer and it's time to grill, grilling season, or again, in my case, castor and skillet season. Have you broken out your grill yet, Ryan? Are you kidding me? Multiple times. I had a good rancher steak last weekend and some burgers. I had chicken. And I laid out some New York strips for the weekend this morning. There you go. The grill is fired up and ready at the Alford residence. And, you know, the kids get excited.

They see the steaks laying out. They're like, oh, yeah. And I'm like, you know that's Good Rancher Steak, son. And they go, I'm here. Delivered to the door. Now, good friends at GoodRanchers.com, the official steak sponsor. Protein sponsor. Of Ryan Alford and the Radcast.

Let me tell you, and that's saying something, because I like premium steakhouse quality at home. Yeah. And that's what we're getting every time from Good Ranchers. I do not buy meat from the grocery store anymore. No, you won't. There's white goo burgers. You throw them, take them out.

I'm telling you, you will thank us for it. They've got so many promos going on right now. Go to their website, goodranchers.com, plug in Radcast, get $30 off, and you'll thank us later and invite me over for some steak. Yeah, there you go. I'm in. Swap recipes. Yeah. And support your small ranchers. There you go. Exactly. All farm raised in the U.S. This is the best meat you can buy delivered right to your door. Love these guys. On to our social media news. I rolled my eyes when I read this one. Blue verified check marks are coming to, wait for it, Gmail. I know Gmail is introducing blue check marks for verified senders leveraging Gmail's brand indicators for message identification or BIMI.

The blue check mark appears next to senders names and users can hover over it to see a blurb confirming its authenticity. All right. So I agree with the rolling of the eyes on this, like in its premise, but I will say this two things. There's a piece of advice here and there's an insight. Number one,

anybody and everybody can sign up for gmail if there's anything that ever made sense maybe for verification it's fucking email like because you get these random things it's gmail and because it's somewhat it's google it has somewhat of credibility it's in not my mind but a lot of people's minds are through email but most of them are through email and most of them are Gmail accounts. So it makes functional sense probably as much as any other verification. I'll also say if you run a business, I don't care if you're an influencer. I don't care if you have a multi billion dollar corporation. I don't care if you have a side hustle, get your domain name.com on your email. If you email me and ask me to do a partnership with you or ask me to do

something and you have a Gmail account, I delete it immediately. You aren't taking yourself seriously. If you have a fucking Gmail account, like you need to have, you need to, I just got mine for cry comedy. I'm so excited.

Yeah. Christina cry comedy.com. Cry dash comedy. Cry comedy was three grand. So we're holding off on that. But still, but you have to have your freaking domain and your email address. Sorry.

I mean, it's just, yeah. If you're totally personal with relatives, fine. And not theradcast at gmail.com. Absolutely not. Nothing screams not legitimate faster than a business asking me to do something. Literally, I probably get 200 sales emails a week. We all get them, like different things, pushing things. And sometimes the email's fairly well-written.

It might even be a service I might consider. But if it's at gmail.com, delete, because that just means, one, you don't take your business seriously. Two, you don't understand marketing. Or three, you're just so so cheap you didn't buy your fucking I'm really passionate about this clearly

because it bothers me it's such an easy step you can do it in 10 minutes it's a good gauge of how is someone really going to put in some work and a very small amount of money for credibility and legitimacy and look they have to have a lot more than just that.

But that's just like table stakes, like to be legitimate. But the blue check is a little odd. I wish they called it something else because I agree it should be. It is weird, though, because you get you don't know who's scam not these days. Oh, my gosh. I know consumers. It's wild. Yeah.

We got some YouTube news back to YouTube shorts. They are embellishing short ads as monetization struggles endure. Shorts and in-feed video ads are extending into video reach campaigns, which use artificial intelligence to serve the ideal combination of ads. Targeting solution YouTube Select will also be compatible with Shorts

to pair ads with trending content. YouTube's getting eat away at a little, it's still the biggest video platform in the world so let's be honest I'm not going to cry for them I'm not crying for them too hard cry comedy but I will say that they are having their lunch eaten a little bit

on short form with TikTok and even Reels to a degree of course because if you're just mindless I will say my kids are on it though a lot because I won't let them get on social media yet but so they gotta monetize they're the most money for creators on youtube still it's the hardest algorithm to break into but yeah i know it's freaking a nightmare yeah like it's taken five years to get a thousand views on a radcast video like i know you can like randomly get that on a tiktok if it just, it's like remotely interesting. In an hour, it's wild. Yeah, you got a hundred and something thousand.

And so YouTube is hard to break in, but it makes sense that they are improving their ad platform. Yeah, it keeps them competitive. Yeah, so I will say this. I do think there's more credibility within YouTube. I like YouTube a lot as an ad platform with influencers or within what they're

selling here are these ad platforms. I think it's got a touch more credibility than some of the stuff on Tik TOK or Instagram. Sometimes like closest thing to a traditional advertisement, TV ad is the closest thing to that kind of interest is probably the most expensive to advertise on. It is expensive, but it's,

but I think it works if you have the right targeting and right ad. It tells you that if you're advertising. And sometimes you can be, you can have everything right on Instagram and it flops like crazy. Right. And you don't know exactly why you're like, yeah, good piece of content. You got good targeting. And it's like. If I see an ad on YouTube, I take it as more credible than an advertiser on Instagram. Totally. Yeah. That's interesting insight. Meta has now said that AI is improving or Meta says AI is improving ad efficiency as revenue growth returns.

Meta platform's revenue grew in the first quarter according to an earnings release. The news suggests that the social media giant is showing signs of a turnaround following several quarters of declines. This is because of AI. Yeah.

What was the rationale for what the AI is? Buying, advertising, AI tools, increased monetization efficiency for reels. Okay. So they're using AI to improve the ad platform, which improves their profitability. That makes sense. I thought maybe it was like creators using AI

maybe putting more ads in the system because they can generate them faster because that might be happening too yeah because everybody's kind of just say hey chat gpt make make me an ad right uh-huh a little more of that have our cat monologue finished in the voice of aaron sorkin oh boy here we come but i will say this hey chris and i were talking about this i I don't know, yesterday or the day before. Facebook is not dead. I mean, there's still a lot of people that have never migrated off of Facebook to go anywhere else and still live there. I get booked for a lot of comedy shows through Facebook.

Yeah. Which is, that's the main platform people will contact me on, which is weird. Yeah. And like Facebook Messenger, I still get. Oh, yeah. Every crazy uncle and third cousin. Every birthday. the main platform people will contact me on which is weird yeah and like facebook messenger i still get oh yeah every crazy uncle and third every birthday are you still living you follow my stories just for you happy birthday i put i keep putting stories out so you can keep along keep keep along with everything so i'll have to actually call you but i still like i still stair step what i post because like certain people don't follow me like family members

are only on facebook so i just don't post things on Facebook. Yeah. You can be a little choosier. Yeah. Yeah. A little more private. It's a different demographic almost. This next one is great news.

TikTok opens up its revamped creator fund to all eligible creators in the U.S. So they launched the creativity program beta, a revamped creator fund available to all eligible creators to qualify. You just need to have, you need to be in the U.S. and have at least 10,000 followers and 100,000 views in the last 30 days. The program rewards higher average gross revenue for qualified videos and offers an enhanced dashboard with analytics and insights. Keep making money. Yeah. I got to get more followers. It's interesting where it's gonna go with all

this stuff twitter's not making you pay to have the check and like to get more awareness which essentially like running ads i think you're gonna see this interesting world we're gonna move into where you pay more to get the social content that you get every day now. I'm not talking about like next year, but eventually. Because it's becoming the entertainment of, it's the TV of now. You buy cable to watch cable news or sports or whatever. And creators have to get paid if they're going to keep doing this. The ones that you actually want to watch. And it's so time consuming.

It is a full-time job. I was going to go there because look at Instagram with the what is it called the exclusive where you can yeah like the exclusive content can subscribe and honestly prime example only fans yeah people have people paying every month for whatever and some of it's not risque stuff right have comedians with only fans and musicians and whatnot so i think think that's your indicator. I think it's going to be more of that than you, we even think eventually for what you pay. Content's not free.

The way it's worked so far is they make these platforms free so that they get volume of eyeballs, which then they could do ads. But as the ad revenue goes down, so they've, and that's what Elon Musk has done. Their ad revenue had gone down. So he was charging people because you're getting awareness on my platform. It's like, again, it's ads for me, like individual personalized. If you want more awareness, you're gonna have to pay to get more awareness. It's advertising the newspaper nowadays.

Yeah. It says Twitter is the public forum now. And so we're going to have to put the gen more awareness. It's advertising the newspaper nowadays. It says Twitter is the public forum now. And so we're going to have to put the genie back in the bottle a little bit because everybody's conditioned for this stuff to be free for so long. And like back in the day, you would have never complained that I've got to pay to run an ad on TV.

No, it's just common. Accept that that's what you had to do to get that reach. And now the reach has been quasi-free. Democratized. accepted that's what you had to do to get that reach yeah and now the reach has been quasi free democratized so it's gonna be interesting how that all comes around but look tiktok's doing the smart thing they've got a good thing going they're revamping making it easier for their creators to get paid and they're leaning into it at least i think it also all the organic reach they're already getting yeah it also covers their skin with trying to get shut down.

Competitive edge. Right. And if it becomes even more of, more a piece of people's livelihoods, it'll be absolute chaos if the platform gets banned. If you've got people making money, they're going to push back on an e-ban. Exactly. If, I just wish they worked on the messaging UI. Oh my God.

It's so bad. It's so bad. I don't even, I can't even deal with it. I know. I completely agree with that. You can't message, you contact people like. No, no. It's just.

That's why everyone has their like Instagram and their bios. I really don't. I need a syllabus or a manual for how to do the messaging on TikTok. Because it's like your connection who you followed liked you and say hi to them. Or did they say hi to them. What did they say? Hi to me. Is that a message? Is this a message from God?

Or did they wave at me like back? It's like sending flair on Facebook. Is there a reason you should message them? Hello, is there something you want to do? Throw me a bony. I'm just trying to like message somebody. Okay. Social media.

Yep. Again, we got to end it on some food related articles because it's lunch for us. Popeyes is celebrating New Orleans in their first campaign with their new marketing agency, AOR McKinney. The campaign is called We Don't Make Sense, We Make Chicken, which I think is great. It'll launch digitally this month with nationwide out of home and television spots set for June. The effort also allows consumers to search for the brand's mascot, Poppy, through an interactive commercial on the chain's website. Popeyes is just everywhere now. They've been thinking about how big their campaign was on the chicken sandwich. That was huge. Yeah. That was viral. Yeah. It was just funny, like being in the ad business. I haven't seen

AOR in a while. That's agency of record. That's, I didn't know they even handed those out anymore. McKinney, who is a pretty large agency it's i just have you eaten at popeyes yeah is it i haven't eaten that chicken sandwich and it was pretty delicious yeah when that whole craze happened a couple years ago but i haven't had anything else there a meal like so i have no real gauge here on the yeah i've never eaten there okay the sandwiches were sandwiches were good, but I never went back. Yeah. Is it like KFC quality or is it a higher level?

We're getting a nod from our producer Sawyer. You a fan? Yeah. Yeah. All I know is that Church's Chicken line on Augusta Road at 3.30 is. I want to stalk at Church's Chicken. Wrapped around. I don't know what it is about 3.30.

I've heard it's amazing. It is. Maybe there stock a church's chicken wrapped around. I don't know what it is about 3.30. I've heard it's amazing. Maybe there's a deal. It must be like maybe like one of those Taco Bell has to, I don't know, third meal, second meal at like 3 o'clock. Oh, yeah, yeah, yeah. Maybe it is because that line is unbelievable. Yeah, it's a nightmare on Augusta. I'm watering down Popeye's moment here on our show.

It's an hour and a half before 3.30. We can pop over there and see what it is. There you go. Get in there. What's all the rave about? Yeah. That's a vacay in itself. There you go.

We don't make sense. We make chicken. I think it's a great line. I love it. Yeah. I like it. I want to see. This makes me want to watch some of the spots specifically.

I didn't see them. But McKinney's a good agency. They're creative. I'm sure it's a good campaign but i can't believe anyone's still agency of record they're most of these brands 15 agencies now and no one's actually the agency of record that's just this is the old ad guy geek talk pardon me hits blunt this next article jim beam encourages togetherness in an ad that's set to Sweet Caroline by Good Old Neil Diamond. This came out on Monday, May 1st.

In the new spot, there's a 15 second, 30 second and 60 second version set to the song Sweet Caroline as a bar full of people sing along, emphasizing the importance of human connection. The campaign will air across broadcast, streaming, social media and digital channels. It's set to launch in additional markets later this year. This is a direct reaction after COVID. I think it's brilliant. Alcohol brings people together. Baseball brings people together. And when you hear Sweet Caroline, you think about all those things.

How can you like I can't even read the word Sweet Caroline without starting to sing it. It's so good. Sorry. Michael Jordan or Michael Jordan even saying on this, but Michael Jackson saying on these microphones. And so occasionally just have to rip it out. Single Rella.

Yeah, exactly. This seems fun. I don't like Jim beam personally, but he's kind of a dick. We're not talking about the alcohol. I'm kidding. He does have like, his son makes a second label that's actually pretty tasty. It's probably going to turn into a trend.

You're going to start seeing, I bet you baseball stadiums are going to start, they already play it, but they're going to play it, and I think you're going to see this turn viral to some degree. Yeah, I can see that. Taking shots of Jim Beam. Sweet Caroline. Sweet Caroline. That's every Friday night in some city in America. There's a bunch of

drunk dudes singing Sweet Caroline. I like pickle shots. Like dill pickle juice. But that's usually like Hennessy or like Jameson or something, I think. Or Dickel Whiskey. Oh yeah, that's an Irish thing. So good. Yeah, I think so. I think it's Jameson

try it with Jim Beam make it taste better I'm really dogging on all the liquids today I don't like Heineken or Jim Beam McUltra though you know what you like

you know what you like with some McUltra yes I do and some Coke Zero hey gotta keep my girlish sugar around here watch those carbs you know it

so Chris that's what we got let's talk vacay for a minute. Yeah. Excited to be partnering with you and we've got a lot.

We've been over at the factory today. Yeah. It's been a busy week. Two Willy Wonkas over here. I know. We were like

watching how the donuts got made. We got a little first hand view of it. I know. Exciting. Yeah. Working on some new stuff.

I know. I'm excited. We've got, we talked abouthand view of it. I know. Exciting. Working on some new stuff. I know. I'm excited. We talked about psychedelic mushrooms earlier. We've got a mushroom product coming out. How would you describe this for people that are listening? The whole functional mushroom. Functional mushrooms. Yeah.

We're all familiar with mushrooms. It's in we eat them. For some reason, we only think about them eating. We don't think about it. Salted on a a steak or chicken like what you had last night. Yeah. Manchego chicken. Manchego chicken. Oh, yeah. Functional mushrooms, really. There's tons of great qualities, benefits to mushrooms. But we're looking at the functional mushrooms like lion's mane, cordyceps, shaga, really brain boosting supplements. You can even say nootropics. Now we're seeing just what's helping regrow cells in your brain, your memory, your focus, your cognition. For me, I've noticed my caffeine

intake in my coffee has went down because I think everyone's looking for more energy in the day, more of a boost, right? So I started getting into it maybe a year and a half ago, taking some mushroom blends just in the morning with my coffee. And probably within a week, I could tell the difference. I swear by it. So I'm really excited about that. I think that's going to be a product that people are going to love. I'd like to say we're going to make alternative wellness

the only alternative. It doesn't need to be alternative wellness. It needs to be alternative wellness the only alternative that's good it doesn't need to be alternative wellness it needs to be it's natural wellness that's what's crazy is we have to call it these things because the things that come from the ground right are alternative right but if it's made in a lab with 1700 chemicals that it do whatever to you then it's okay how twisted is that when you think about it earth has done pretty done pretty good thus far in sustaining us for the hundreds and thousands, some say billions of years. It wasn't really until the 50s that the pharmaceutical industry and synthetic stuff started coming about. I think there's, like you said, it's crazy when you think about it, like that it makes the most sense.

Yeah. That we'd at least go down that path further than we have at this point in 2023. And I think the reason we hadn't explored that path was it's money. You can't patent it. If it's natural to plant it, you can't patent it. Yeah. But I think it's an exciting time. I think people are getting a lot of awareness about this and people are looking for something

else. We know what's out there. Clearly, there's still people looking for different things that are know what's out there. Clearly there's still people looking for different things that are better, healthier, more organic. There's a huge push right now. Organic everything. Everyone wants natural. So we're going to, we're going to give it to them. We're going to give it to them. And we're going to de-stigmatize it along the way. So take a vacay.com. Check us out. Lots of exciting things happening and natural ways to relieve stress, pain,

anxiety, a lot of different things. So excited about that. And you can follow us on Instagram at vacay.global. Got a couple of accounts, but that's the best way to get to us. So Chris, where can I keep up with you on social media?

Instagram, Chris Broby Hanson, B-R-O-B-Y. Or you can shoot me an email at chris at take of ak also there you go any final words there christina galsy no i got a cat monologue to read once we end this thing there we go we're good to go let's have at it cat monologue generated by chap gpt you want to do it now yeah the. The short version. Short version. The first one it came up with in the voice of Aaron Sorkin was one, two, three, four, five, six, six paragraphs long.

This one's only one. Ladies and gentlemen, let's talk about the enigma that is the cat. These creatures from house cats to lions and tigers have captivated and bewildered us for millennia. They are paradoxical beings, both aloof and affectionate, independent and needy. Cats challenge our expectations and represent the wildness within us all. Their unpredictability and refusal to conform remind us that life isn't always neat and tidy. So embrace the mystery of cats, for in the end, it's the untamed and unexplained that makes life truly worth living.

Okay, I'm going to say this. That might be the best explanation of what cats are like I've ever heard. So good, I get it. On the level. I feel like I understand cats more after hearing that. I lean more towards dogs.

I kind of want to ponicat sometimes. Because they don't like you. They don't like people. I like people that like me. I wouldn't... Any of them, Marvelous Mr. They don't like people. I like people that like me. Any of them marvelous Mr. Marshall would be an exception because he sounds like he's loving. Oh, he is.

Most cats don't like people. Like they, a lot of them. You haven't been around enough cats. I don't think I have. Bring your cat to the office today. Is your cat nice? Is it like affection? See?

Can you guys admit on a one-to-one basis, cats Is your cat nice? Is it like affection? See? Cats are consent creatures. Can you guys admit on a one-to-one basis, cats don't generally love that type of affection as much as dogs? Maybe I've just been, yeah, I don't know. I've had, I've always preferred cats to dogs. And the ones I've had have always been insanely affectionate toward me in a way that dogs haven't been. My cat runs to greet me. My dogs don't. The cat whisperer. That should be

your, you know, there's a joke in there somewhere, somewhere. Those are my final words. Yes. We're going to leave it there. You know where to find us. Search for Cat Whisperer. You'll find all today's highlights and way too much about cat monologues from Christina Yossi. You know where to reach us. Radcast.com. We have all the highlight clips from today. All the full episodes. We've just uploaded a ton of new stuff.

All the video. The full video is the short video. We do short. Look, if you're following us on Instagram, you need to. We do 10-minute condensed versions of each episode. For all you people with AD, like me, you need to get on there. That 10-minute version, you get all the nuggets in 10 minutes. The video, go to Instagram, the.rad.cast.

I'm at Ryan Alford on all the platforms. You know that. For Sawyer on the ones and twos, Christina Yossi, my man, Chris Henson. I'm Ryan Offord. See you next time. The Radcast. To listen and watch full episodes, visit us on the web at theradcast.com

or follow us on social media at our Instagram account, the.rad.cast or at Ryan Offord. Stay radical.