Right About Now with Ryan Alford - The Week of November 17, 2023 Marketing and Business News: What GenZ’s Podcast Habits Can Teach Brands About Reaching The Coveted Demographic

Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. It's Friday, November 17th, 2023. Our weekly business and marketing show of the week. And all kinds of treasure trove of other stories we want to get into.

Starting point is 00:00:33 Joining me, my co-host, Chris Hansen. Joining us from the Vacay Lounge in Miami. What's up, Chris? How you doing, man? Happy Friday. It's my favorite time of the week when I just get to talk about the vacay lounge. It rolls off your tongue so easily. I think I need to get a sign made up on the wall that says that.

Starting point is 00:00:57 Yes, not just vacay, the vacay lounge. Seems appropriate. Exactly, yeah. Yes. I like the sound of it. Yeah, I do too. How are you and Storm doing this week? Having a good week together?

Starting point is 00:01:10 Having a great week. It's honestly, the weather's pretty crazy right now. They've got flood warnings. It's raining. It's windy. It's not your typical Miami, but winter's coming. Hey. Winter's coming.

Starting point is 00:01:22 I've got this first hoodie of the year. If you're watching this episode, not listening, see me in the first hoodie of the year in G Vegas here, a little cool and South Cackalacky. That's South Carolina to everyone else. For those that don't know. Yes.

Starting point is 00:01:40 Got my social house. That's what we call it down here in the South. I got my camo social house. Social house is the social lounge. I own is the social lounge I own in Greenville. If you are in Greenville, we love you. You can come see us. If you need the best co-working slash bar and lounge in Greenville, mixed use space, come see us. I might give you a hoodie, but it wouldn't be this one because this one was custom. That's right.

Starting point is 00:02:03 That was for the boss man. We're at Thanksgiving time time and you have storm and i this is not a sentimental podcast normally if anything probably the opposite of sentimental but i saw this article last night nemy cameron's are you really going to talk about that and i'm like are you heartless and yeah i was like yeah this was like the cool article. I was like, we talk about articles on the show. And there's this guy, he's a hiker. He's 71 years old.

Starting point is 00:02:31 He went hiking at this high peak somewhere outside of San Francisco in the San Juan Mountains. And he went hiking and passed away from hypothermia. He had his Jack Terrier dog with him. And literally, they couldn't find him so he's missing for two months and they finally found him on the side of the mountain supposedly they had to fly helicopter in to even get him it was so steep and his little his dog was two months later he'd been dead for two months was still alive and at the would not leave his side. I just thought that was cool. I wanted to mention that.

Starting point is 00:03:09 I think it's freaking beautiful, man. See? Wouldn't you expect Storm to do that for you if something happened? Oh, I know he would. I have faith in him. He's loyal. See? Man in his dog, bro.

Starting point is 00:03:21 I know. My friends wouldn't have stayed for two months, I'll tell you that. That's right they would have had to they might have tried to go find you help or something yeah yeah i think the carrier knew that maybe he was dead and he wasn't coming back and he's like i'm just gonna still right here because i don't need to go find help because there's no helping him but he stayed alive and stayed next to him anyway that has nothing to do with business or marketing, but you know what? I just thought it was cool. Powerful.

Starting point is 00:03:48 Powerful. It's cool. So, hey, it's the Thanksgiving time of year. We think about being thankful. Think about having a heart. And it makes me want to have a dog even though I don't have a dog. But the only way I'm getting a dog is if you're overdue. I am.

Starting point is 00:04:01 The only way I would have a dog is if Cameron keeps it and then brings it in. I think that's a fair deal. I think too i think she needs a dog then she brings over to my house my kids play with it so that they feel like they have a dog but we don't have to keep up with it i'll pay for everything but but just take the deal cameron yeah i yeah just having to leave and think about where you every time you leave the house, thinking about, all right, what are you going to do with the dog? We just go too much. But anyway, maybe you want a dog, especially a Jack Russell Terrier. Anyway, and more news aligned with the show,

Starting point is 00:04:36 and that's boozing, drinking, and having fun. Chris found this article as we were coming on the air. There's a new product coming out. And I thought this was interesting, especially for the holidays. And look, we don't want anybody drinking and driving at all. Never drink and drive, period. But now there's products coming out in a new category. It's called Safety Shot.

Starting point is 00:04:58 And it says it will cut blood alcohol in half an hour. So if you're blowing like a i don't even know luckily you have yeah but if you're blowing like a 0.1 so you're really feeling pretty nice you pound one of these things 30 minutes later you're at 0.05 you're under the legal limit safety shot blood alcohol shouldn't You probably still shouldn't drive. Yeah, still don't drive. But you'll be less nauseous in the back of the Uber on the way home. But this is pretty crazy.

Starting point is 00:05:33 It's wild. It's wild. You usually have to sleep off your hangover or whatever or try to get yourself in order before you drive or do anything. Or you're using other illegal substances to compensate. Yeah. We were looking at the comment section of this article. The comment section on Instagram, if you go look it up, pretty funny.

Starting point is 00:05:57 It's always trolls and the funniest part of it. So they should have, what did someone say they should have called it? Buzzkill? Buzzkill. Buzzkill. Yeah, I think that's great. Yes. Blood alcohol detox functional beverage. That's a mouthful.

Starting point is 00:06:15 The old B.A.D.F. Blood alcohol detox functional beverage. Safety shot set to launch in Q4 2023 is attracting widespread attention as a first patented drink that promises to reduce blood alcohol content and improve central nervous system activity, motor cortex function, and cognition in less than half an hour. I wonder if it gives you energy or anything.

Starting point is 00:06:49 Yeah. You know? So it just knocks it off it essentially has a bunch of natural herbs it was funny as we were joking the comment this elixir the the founder's last comment in the article if if chat gbt ever wrote a comment this is what it sounds like this elixir infused with a potent concentration of essential vitamins and the purity of crystalline water offers an unparalleled experience for the modern consumer alcohol free our formula is a testament to the art of combining health wellness and a pleasure in a single sip. It's not merely a drink. It's a statement. A statement of nature's bounty and scientific prowess

Starting point is 00:07:32 designed for those who seek the best in health and taste. Oh, that's a marketer's nightmare right there. It said a lot without saying anything at all. Yeah. You say it best when you say nothing at all i think there's a song that this uh might could have been what that was all about that's the biggest pile of shit i've ever heard yeah even if it sounds interesting just tell me it sobers me up in 30 minutes and i'm safe to drive home. I'm sold. Yeah. Boom. Yeah.

Starting point is 00:08:14 They're coming out with a vapor line and a nasal passage line that gets you in five minutes. I'm kidding. Some dry goods. The product extensions. You can buy it in the can or by the gram. It's up to you. Yeah. We've got a powder form coming out in the early spring, in the spring break.

Starting point is 00:08:34 Soon as it right before spring break. Literally. Yeah. We're launching it in Panama City Beach. We're going to test run it. This will be the stocking stuffer of the year. Oh, God. Literally. Parents are going to be handing it out to their kids before they go on spring break.

Starting point is 00:08:47 Here's your safety shot, honey. Have a good time. Literally. Oh, geez. We could really do some spoofs on this, I think, on SNL skits. I hate to break from that into our more serious business news. The show must move on. I saw this and it got my attention because we talked last week about cannabis getting legalized in Ohio.

Starting point is 00:09:14 Another thing that's riding away that's about to crash down, betting, legal betting. So now ESPN has a site and an app called ESPN Bet. has a site and an app called ESPN Bet. It's now, and it's the new online sportsbook operated by Penn Entertainment in partnership with ESPN offering sports betting services. Users can place bets only within states where ESPN Bet is licensed, soon to be everyone, by the way, but they can access the platform from anywhere in the U.S.

Starting point is 00:09:43 It's available in 17 states and launched on November 14th. So essentially, it's an app that looks a lot like ESPN, and you can bet on every game. I bring this up just to say that, look, gambling as a business is gigantic. You can't miss the marketing of it on every sports broadcast. Draft Kings,ings, on everything. And now when you have the biggest sports network that has ESPN bet, we're like this close away, like millimeters away

Starting point is 00:10:14 from you're watching the game on ESPN. And they're showing you the spread on live TV. And you're like baking bets on every play, like live action, like with your remote control. I think it's wild. I'm not a big sports bettor because I was loose.

Starting point is 00:10:34 But if I were to, because I know there's a lot of shady offshore businesses with that, this would push me into being a little bit more comfortable. Honestly, I think you're going to get a lot more people starting to bet now. Yeah, that's what I'm

Starting point is 00:10:50 saying. It's legitimizing and mainstreaming it. ESPN betting, you know? I just realized I'm stuck in Penn Entertainment. That's Portnoy. Yeah, or was. Was, yeah, hopefully. Yeah, so I bring this up because you're just going to see more marketing of it.

Starting point is 00:11:06 And I think you nailed it, Chris, by saying, yeah, more people are going to see that, the name, the legitimization of it, and it becomes even more mainstream. And people that you'd never think would bet are going to be sitting there going, oh, ESPN bet, okay. It's all cool.

Starting point is 00:11:23 Dude, I can tell you every cousin of mine come Thanksgiving days, heavy bedders. Let me see if any of them are using this. They got the notebook out and they're like pounding it on their hand. Maybe I have a slight problem from being honest.

Starting point is 00:11:39 Slight problem. They're going to need a safety shot for bedding. Yeah, everyone's got a vice, right? Yeah. Just take a shot of this and your bets will get cut in half. In 30 minutes or less.

Starting point is 00:11:56 Baskin Robbins is debuting a new ice cream flavor. Speaking of Turkey Day, we're getting into some of our turkey market. Ice cream flavor that tastes like Thanksgiving. Baskin-Robbins has introduced a new ice cream flavor

Starting point is 00:12:11 called Turkey Day Fixins, which combines sweet potato and autumn spice ice creams with honey cornbread pieces and cranberry sauce swirls. This is not so good to me. I'm a big fan of the fixings, but I don't know, bro.

Starting point is 00:12:31 Yeah, I think I'm going to not get fixined. What's the calorie count? Yeah, capturing the flavors of Thanksgiving side dishes. They are also offering a turkey cake for Thanksgiving celebrations, shaped like a turkey with ice cream sugar cone legs and customized ice cream flavor inside. Covered in caramel, praline glaze. Okay, I can get behind that. Both items are available for a limited time in November.

Starting point is 00:12:58 This comes to us at eatthis.com. Had to double take on that. Great domain name. I like that. Eatthis.com. I had to double take on that. Great domain name. I like that. I like that. EatThis.com. The wild ice cream flavor thing has gotten all the rage the last few years. I feel like it's gotten pretty out of hand.

Starting point is 00:13:16 Call me. I'm like a cookie dough or cookie dough guy. I can do, I pass unless it's like cookie dough ice cream these days. Just the standard? Yeah, just vanilla ice cream's like cookie dough ice cream these days. Just the standard? Yeah, just vanilla ice cream with some cookie dough in it. Even if it's – I used to be like the chocolate vanilla strawberry. Okay. Neapolitan.

Starting point is 00:13:35 Neapolitan. But now it's just pretty much cookie dough if I'm going to eat it. It keeps me out of eating it unless it's just – if it's cookie dough, if I'm at a random place and there's cookie dough, it was meant to be but that way i just don't get it randomly for no reason if i say i'll eat chocolate or vanilla then i'll be eating it all the time but every night yeah like nash does nash gets his ice cream every night like dude say daddy ice cream. I'm like, get this shit yourself. What are you talking about? Ice cream. He can't reach the bowls at our new house.

Starting point is 00:14:10 It's too hot. I had to get that shit out. I'm like, this kid eats ice cream every night. He's like the biggest wire of all time. These kids get to eat ice cream candy all day. Nothing. No weight. But they nothing. No weight. But they are running around forever.

Starting point is 00:14:28 I'm about to run them, coaching all their basketball games tonight. Been running those kids. Thank you. All right. What Gen Z's podcast habits, this comes to us from Ad Age, what Gen Z's podcast habits can teach brands

Starting point is 00:14:41 about reaching the coveted demographic. Spotify's fifth annual Culture Next report reveals that Gen Z, often associated with short attention spans, actually has an appetite for long-form content, particularly podcasts. Despite the popularity of platforms like TikTok, this generation is showing interest

Starting point is 00:15:04 in consuming more extended content. They actually can hold it together for longer than three seconds. Podcast listening among Gen Z Spotify users jumped nearly 50% in the first half of 2023. Hey. This is huge. As long as it's the Radcast, I'm cool with it. Or a fake podcast. Keep it coming baby yeah or one of the other shows under our network home front yes be real any of our favorite any of the above any of the above the but it's i don't the way we stereotype generations now it's like the way that it's so come on every

Starting point is 00:15:49 day there's an article gen z gen y millennials yeah they can actually keep their attention span for longer than three really of course they can like just because tiktok's a platform and it it it is a short form and it's addictive and all those things doesn't mean they can't watch or listen to something longer and i hate to tell you but i've seen 65 year olds scrolling on tiktok i amazingly i can't believe it they actually could shorten their attention span to that little because that's usually they only have a long attention span. Right. If anything, I feel like, and I see this with me, and this could be part of what's happening,

Starting point is 00:16:33 is you're getting exposed to so many more topics and stuff every day now with these 20-second clips. But it's cool where it's like, oh, I've never heard of that. Let me go dive deeper into that and maybe listen to a longer form explanation of this topic let me just summarize if it has value to whoever you are long form short form if it's relevant and has value they will come and they will watch it yes yeah so if it entertains them it it educates them, amuses them, or gives them cachet. They'll watch it for three seconds or 30 minutes or two hours. It's unbelievable, but Gen Z can actually still go to the movie theater

Starting point is 00:17:14 and keep their attention for a whole movie. Come on. Like these blanket stereotypes. Yeah. They're still humans. Yeah, exactly. Yeah, just make the content good. And we'd appreciate Spotify doing a little promotion for the Radcast.

Starting point is 00:17:30 We need our Spotify numbers to get up. We're crushing it on Apple. We need Spotify to get with the gang. Get with it. They're slacking. Yeah. Let me cut out this little segment right here and tell them to start pumping our numbers, like pumping us a little bit, putting us in the front and center like Apple does.

Starting point is 00:17:45 We're on the front page of Apple. It's their loss. Yeah. What are you going to do? But we're here to cater and recognize Gen Z for what they are. And that's people. That has long, short and real attention spans.

Starting point is 00:18:00 And if you want to learn from me directly, join my newsletter. RyanOffer.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free.

Starting point is 00:18:13 It's daily. Just like this show. Give away our best advice. Elon Musk is changing its algorithm to highlight smaller accounts. There's a little twist here. Twitter, now called X. It's called X. Every article.

Starting point is 00:18:32 Every one of them. Does anyone call it X? No. It's always, this one, usually it goes X, formally Twitter. This one just fucking goes right at it. It goes, Twitter, now called X. It's still, it's saying that it's still Twitter. Yeah.

Starting point is 00:18:49 Is launching a new major algorithm update. New major algorithm update. I like those four words. I enjoy. According to owner Elon Musk, this update shifts focus from popular posts to showcasing content from smaller accounts, aiming to introduce users to new and interesting creators. X has been actively courting creators with features like extended character limits and an ad revenue sharing platform. Musk aims to turn X into a creator platform, allowing users to monetize through ads and subscription.

Starting point is 00:19:27 The algorithm is set to roll out soon there's no date here just soon as part of this strategy it will be open source for continuous improvement instead of showing you the popular stuff we're going to show you the really shitty stuff that don't want to look at we're going to show you the really shitty stuff that don't want to look at yeah that nobody's been feeling yeah we're going to show you the troll posts that everyone hates that no one what does this mean exactly i'm fine if it just means hey some new creator that's actually doing really good stuff you're going to show it to me great but if you're just like pumping up stuff that has no there's probably a reason it didn't get attention to begin with. At least that's not the way the algorithm is supposed to work, right? Part of me thinks also is this a way like get more people active on their platform,

Starting point is 00:20:16 try to pull some more creators. Chris, don't be going, getting smart now. That's exactly what he's doing. Don't read between the lines. You might get some game time over here, guys. We'll get you off the bench. Come on over to Twitter X and we'll boost your shit. Yes.

Starting point is 00:20:36 I will say this. There's a lot of the big brands that love Twitter. You can get some pretty good value with ads spending. There's still a lot of people on there. So if you've got the right product, ads on Twitter is not a bad play. So those are a little. We always like to keep it actionable here, folks. We're a little cynical sometimes.

Starting point is 00:20:53 We're a lot cynical. But you can get some pretty good deals on some X ads formerly known as Twitter. I thought this was cool. McDonald's and Crocs are releasing a line of $75 shoes inspired by Grimace and the Hamburglar. So a side story. So I joke all the time. My kids and I, we do hot cake Fridays. We go to McDonald's every Friday.

Starting point is 00:21:21 I'm still waiting for their sponsorship. I don't know why. We're like seven years into this thing, and it hadn't come. It must have been your spam folder. Yeah, I think it is. McDonald's, you know where to find me. The kids are pretty cute, too. This would be gold for you.

Starting point is 00:21:34 But I joke with them because I have to tell them, and I thought it was like some kind of woke thing because they never talk about the hamburger anymore. I'm like, are they worried about stealing burgers? Like, not cool. They don't the Hamburglar anymore. I'm like, I think worried like stealing burgers, like not cool. They don't show Ronald McDonald anymore. The scary clown. And I can understand why you don't show Ronald anymore.

Starting point is 00:21:51 He's fucking scary. But the Hamburglar, I'm like, you never see him. You never see the character. He's not in commercials anymore. And I thought it was like, we can't show him stealing burgers.

Starting point is 00:22:00 Cause that's so bad. We can't see it. Promoting bad behavior and theft and whatever. To see that they're actually putting him down products and he's not completely gone and grimace is just fucking weird he's a big purple blob let's be honest but i have nightmares about that character but the hamburglars i'm down with but anyway donald is teaming up with crocs to release a line of custom designdesigned clogs.

Starting point is 00:22:26 That is what they are, folks. Don't fool yourself. They're not like you can call whatever you want. Those are big, fucking ugly rubber clogs. They're rubber clogs. Yeah, that's what they are. Inspired by McDonald's mascots and the brand's iconic colors, the collection includes three classic Crocs and one sandal with optional McDonald's-themed charms like french fries and the golden arches.

Starting point is 00:22:49 They're retail for $70 to $75. Big range there. From $70 to $75. Why wouldn't you just fucking make them one price? And matching socks for each pair will be available for $20. It's set for, it's already happened, November 14th, they released. With availability at Crocs retail locations, these things are going to sell out.

Starting point is 00:23:11 No one's ever going to wear them. They're going to sit on shelves. They're going to be like collector's items. I can tell you that right now. Yeah. You're going to buy some. Only the Hamburglar ones. Put them on eBay.

Starting point is 00:23:21 But this is good. Look, from a marketing perspective, we talk about this all the time. Borrowed interest. Crocs is borrowing interest from McDonald's. McDonald's is borrowing interest from Crocs. So it's shared interest. Both of them have large circles of influence. They share on each other.

Starting point is 00:23:38 The Crocs have done a bunch of special releases. McDonald's gets on board. So you get the synergy of brands. And what probably becomes a collector's item that would be my guess because all these shoes and kids and stuff like that they don't even wear them they just end up putting them like my kids have the $300 jordans they've worn never i'm like i'm not buying you your museum case at 12 years old. You need to wear these things. Because I have to move them every time we move or we do

Starting point is 00:24:08 something. I need you to wear these out so that we can hand them off to the yard sale or garage sale or take them to Goodwill. We took a million loads this week taking all our stuff. I'm like sneaking stuff out the back door going, my wife and I are going, they're not going to miss this.

Starting point is 00:24:24 They're not going to miss it. Yeah. But I do this play from McDonald's and Crocs and I'm just excited. The hamburger was back. So that's just, you don't see any of the characters really anymore. Then I don't feel like they use any of that for marketing at all. And they should,

Starting point is 00:24:40 they're fun. If I was going to dress up for how, and I didn't this year next year i'm gonna be the hamburglar you heard it right here it's a good one i'm dressing up i'm gonna steal those burgers craft real mayo seeks to make moist word of the year via search hacking craft real mayo is aiming to make moist the word of the year. It is engaging fans to boost the term's search engine rankings. This is fun.

Starting point is 00:25:12 This is good. The condiment marketer. Okay. All right. Condiment marketer delivered a large tub of mayo with a Real moist logo on merriam-webster's headquarters and declared its 10th intent to win word of the year honor on november 18th that would have been that's tomorrow the brand will host a search-a-thon live stream on twitch with gaming influencers encouraging viewers to search for moistist to enhance its visibility.

Starting point is 00:25:48 This innovative paid initiative. Not innovative. A little dyslexic for me. This initiative includes paid social ads and on-the-ground canvassers. Got to watch out for those. Aligning with Kraft Real Mayo's strategy to embrace controversial topics. I didn't realize that was part of Kraft, Real Mayo's strategy was embracing controversial topics. I do know the word moist is very controversial.

Starting point is 00:26:15 Yeah. I've met a lot of people that go, I don't like that word. I'm like. Yeah. A lot. Yeah. Which is why this is brilliant. Yeah.

Starting point is 00:26:23 It's polarizing and controversial however pardon me are you now doing word association with your product that grosses people out here's my thought on that i think people that used mayo are going to keep using mayo whether or not they have this is true real moist on it or moist so i don't think they're going to keep using mayo, whether or not they have real moist on it or moist. So I don't think they're going to alienate people that already like mayonnaise. And I think they might bring in people that don't purely because they're agitating a little bit. So they're getting attention to get good PR play. And if they actually win it, I'm going to really give them.

Starting point is 00:27:04 I don't know that they will. I love search. I love search hacking though. That's fun. Like getting everybody, if you can rally like 10 million people to all search for one term, here's what's interesting. We're going to,

Starting point is 00:27:15 we'll talk about this next week. We're recording a little early, but hopefully we can look, we'll look at Google trends and let's see. We can look back on Saturday, look at Google Trends and let's see. We can look back on Saturday, which is when they're doing this, and see if the term moist is up in the trends of Google.

Starting point is 00:27:33 I think it will. I think so, too. So in case you're interested and you ever want to look up what's trending, here's a little insider tip. Trends.google.com. You can see what's trending in Google search terms. So you can do, and they do it by categories, and you can also search for terms to see how much search data it has.

Starting point is 00:27:58 It's a good way to actually research terms or naming or different things. So there's a little. I'd like to keep it actionable, Chris. Educating always. The Radcast, always keeping it real moist. I think. Moist and juicy, baby. Finally today, Walmart reunites Mean Girls to boost Black Friday push.

Starting point is 00:28:27 Walmart has brought together cast members from Mean girls for a black friday advertising campaign recreating scenes from the 2014 comedy the video nods iconic moments from the movie while showcasing black friday deals campaign includes new creative releases every wednesday in november and on cyber monday november 27th wal. Walmart's Black Friday deals events are scheduled for November 10th and November 24th with online access on November 8th and November 22nd. I don't know shit about Mean Girls. I know it's big and popular, and I'm sure it's going to do something. I'm going to use this to talk more about the fact that it's the blurring of the lines of when the hell Black Friday is or isn't.

Starting point is 00:29:04 Like, every deal is available early now i feel like i bought a tv last week like at half price and i'm like this is cool because early black friday deal on best buy and yeah i wasn't moving it yeah like a week i was getting texts from all these companies 40 off and i. And I'm like, well, what's the deal going to be on Black Friday if you're doing 40% off right now? I know. Like, should I wait? Yeah.

Starting point is 00:29:30 I don't know where to wait. And look, here's the deal. The bottom line is, if you need the best skin care for a man, you don't have to ever wait. All you got to do is go to CalderaLab.com and use Rad Ryan. You get 20% off. This is like Black Friday every day, Chris. It really is.

Starting point is 00:29:49 You don't have to wait. There's confusion in the market of when Black Friday is. It's Black Friday sale day every day when you use Rad Ryan and get 20% off Caldera Lab. Look, I've been not wearing my hat as much because I want everybody to just see the glow. This 46-year-old face, you're like, it ain't the prettiest face, but it's glowing. So no circles under the eyes like I used to, Chris. It's a little bit of like just coming from the screen. Been transformed.

Starting point is 00:30:19 I know you've been using it. I know you're enjoying it. I'm a big fan. I really like the night serum a lot. It smells good, feels good. The lotion is great for the daytime. It's not sticky or wet. It applies nicely.

Starting point is 00:30:35 Yeah, dude. Here's a little insider tip. I'm digging it. The bath bar is the best bath soap you'll ever use. I bought like 10 bars myself. Look, I'll be honest. As part of our partnership, they're giving me stuff, but I wanted so many of these bath bars.

Starting point is 00:30:49 I ordered like 10 of them. And I'm telling you, it is the best. I didn't think soap made a difference. But this stuff lathers up. It's like my shower is like overflowing with suds. Whoa. You just sold me. I've been using Dr. Sasquatch,

Starting point is 00:31:04 but it looks like i'm gonna be logging on the call there and using rad ryan today again see 20 off it's black friday every day with rad ryan it called air lab.com and i'm serious look i don't talk about shit that doesn't work for me period in the story if it didn't work i wouldn't talk about it but it works and i wouldn't buy the soap with my own money if it didn't work because it does i couldn't believe it i'm serious i'm like usually you're lathering up like soap and it's just you got soap on your hands this is i felt like i actually got clean for the first time i can't go back i can't put the genie back in the bottle chris so neither do you come too far calderaLab.com.

Starting point is 00:31:45 Use Rad Ryan. We have fun about this, but I'm telling you, it's fun, and we have fun about it because it works and because it's good and because they're the official skin care provider of Ryan Alford and the Radcast. Oh, man. I hope. Look, we've got one more show before Thanksgiving.

Starting point is 00:32:05 One more. I know. We, we've got one more show before Thanksgiving. One more. I know. We get a lot to be thankful for. We're thankful for everyone that listens. We'll be thankful. Even more thankful if you give us a review. You go to your podcast app. You've got an iPhone, Apple Podcast.

Starting point is 00:32:18 Hit that review button. Give us how many ever stars? One, two, three, four, five. Be honest. Give us some feedback. We appreciate all the reviews we appreciate the listens and the downloads for making this number one and if you're listening to apple don't say to go give spotify a little ring we need them like getting our download numbers up over there got an equal opportunity listeners yes any final words, my friend?

Starting point is 00:32:48 No. I'm just looking forward to Thanksgiving, some family time, and some good food. On Sunday, celebrate International Men's Day. You can celebrate yourself. I'll let my family know. Celebrate me. Celebrate men. But no.

Starting point is 00:33:04 I told the family I'll be showing up for thanksgiving i'll be supplying all the vacay gummies for dinner everyone else can bring the corn souffle and the turkey this will be a good be a good time there you go we'll be down to my mom celebrating an early thanksgiving as well down in columbia old m, Mary Linda and Jerry, my mom and stepdad, and Jay, my brother, and Stephanie, my sister. We love everybody. We appreciate you. For Chris Hansen and the Vacay Lounge and Storm,

Starting point is 00:33:38 the greatest dog on earth, I'm Ryan Alford, your host. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.

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