Right About Now with Ryan Alford - The Week of October 06, 2023 Marketing and Business News: The Rise of AI Deception is a Problem

Starting point is 00:00:00 You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. Friday, October 6th. Here in hot Miami, I'm in the vacay lounge,

Starting point is 00:00:30 also known as Chris's amazing studio slash three-bedroom slash bachelor pad, whatever the hell this is. Good place to lay my head. That porch is bigger than most condos in New York City. Storm needs space. He's a big boy. Yes, they do.

Starting point is 00:00:48 Is he in the frame, by the way? He's kind of sleeping back there. He is. Good boy. Good, Storm. Chris's dog, Storm. Oh, might knock the camera. It's okay.

Starting point is 00:01:01 He's still lined up. Perfect. I hope everyone wherever whenever however you're listening is doing wonderfully we're in our makeshift bear with us a little bit with the mechanics of studio city here yeah we're in person chris how's the week been great week we're off to a strong start beautiful day out here you're in town so i'm pumped no i'm ready for some beach action and working the deals and kelly siegel will be in town and just working some deals poolside at the cabana baby yeah i know that's where all of it needs to happen i've got a pretty jam-packed headlines i wanted to start

Starting point is 00:01:40 with the most important news first the kelsey travis kelsey and swifty the irony of this is we knock that we're annoyed by the ploy but it seemingly works but here we are talking about here we are talking about it i didn't buy any travis kelsey jerseys this week and mainly because of aaron rogers reminding us that he's a Mr. Pfizer. He's on Pat McAfee's show. Just letting it rip. Just letting it rip. And just to follow along, Aaron Rodgers is one of the few NFL players to come out and not get vaccinated.

Starting point is 00:02:15 It was anti-vax and taking anything that he didn't want in his own body, which I respect a lot. But he has, Kelsey's been doing commercials for Pfizer, I think, for the vaccine. And this is not to get in the vaccine, non-vaccine discussion. It's more to ignite more fire around the potential Travis Kelsey, Aaron Rodgers battle, if you ask me. This is pretty fun.

Starting point is 00:02:39 I thoroughly enjoyed it. And I do think that, let's be honest, Hollywood, I think Taylor Swift's getting in that whole, I don't know what you call that crowd, but... Corporatized. Corporatized. And I think Travis Kelce on the surface seems like a tough football player, all that, but I think when you get underneath it,

Starting point is 00:02:58 he's a little bit more of the same, which is maybe why they're coming together. Maybe it's a match made in hell or heaven depending on who you are either way you'll make good music out of it yes exactly and i'm still not going to buy his jersey okay nor any taylor swift albums i think we're going to see a lot of young girls wearing his jersey more than actual football fans so it's not really having any economic impact on me no additional taylor swift albums being bought um i have four boys in the family in the household it's not i know guys like taylor swift too but it's not really

Starting point is 00:03:36 on their like they'll listen on the radio but they're not going to buy the album yeah exactly and i do everyone the kids like my homes and don't know where he falls in all of this, but they weren't really going to buy Kelsey's jersey anyway. So it's not really impacting the Offord household. I just find it fascinating that Aaron Rodgers, he tears up his Achilles and really, you really want to shake that beehive? I don't know.

Starting point is 00:04:00 What's Kelsey going to come back with? Oh, I guess I did do a commercial. And I got paid. You're going to call him Hiawas ayahuasca man yeah yeah i don't know death match between the two we'll see i'd sign up for that i'll pay the pay-per-view yeah kelsey what 100 pounds more than aaron rogers 70 pounds more than aaron rodgers i don't know that he was wants to uh be in the middle of uh you know maybe rogers has that that dog in him he might have that dog in him who knows i'll tell you speaking of dogs mr beast mr beast him and tom hanks he wouldn't really normally put them together but this week they're both calling out the fact that there's fake ai versions of them doing things that they didn't authorize. And so Mr. Beast,

Starting point is 00:04:46 whose real name is Jimmy Donaldson. I like Mr. Beast way better than Jimmy Donaldson. Sorry, Jimmy. Caused the rise of AI deception a problem. It's a problem. I'd say it's a problem.

Starting point is 00:05:02 And there was another time Tom Hanks is warning fans about an AI version of him promoting dental plans. MrBeast was TikTok and Tom Hanks is dental plans. I just want to know who on the

Starting point is 00:05:18 marketing team is like, yeah, we're going with the deep fakes. Don't worry about it. Yeah, don't worry about any of the legal aspects. We'll deal with it later. We'll deal with it later. Let's get Tom Hanks. I want him as Forrest Gump promoting this dental plan. It better be the pro-health plan, like at least the bonus plan.

Starting point is 00:05:36 Like he's got to get, yeah, we're just going to go for it. I guess. Mr. Beast, he's not going to care. It does make you wonder what goes through people's minds. Both of these come from our good friends at NBC News. You may have heard of them. But if this is already happening

Starting point is 00:05:54 to stars this big, where's it all headed? Ryan Offman and Chris Hansen are going to get deep faked. They're going to be in Myrtle Beach instead of Miami. Somebody like Spring Break in us or something. often and chris hansen are getting gonna get deep faked we're gonna be like in myrtle beach instead of miami like somebody like spring break in us or something yeah the radcast has got us doing beer bongs on the beach yeah exactly you're like sending them to my wife nicole like going what's

Starting point is 00:06:17 he doing in myrtle beach honey i'm not there i swear i'm in miami nobody's safe no one's safe but that's what i'm saying like it's it is getting scary because you don't know where the line is going to be because if it was someone completely off the radar, CD level, that maybe it could skirt on a small market level. I'm not advocating for this, but you could see that happening. But we're going to use Tom Hanks, one of the most well-known actors for the last 30, 40 years. And Mr. Beast, who's Mr. YouTube.

Starting point is 00:06:49 The most well-known. Everybody's in the news every week, like Taylor Swift. And so we're just going right at it. You're going to fake it. Let's pick the two biggest. Fake ads galore with superstars. So if you want, you need to be paying attention to your name, image, and likeness. Especially if you're a superstar. It's just need to be paying attention to your name image and likeness so if you're a superstar it's just going to be unlimited how many times it's going to get you're going to get sent

Starting point is 00:07:11 hey look what the rock did and you're going to be like at a certain point we're going to be like is this really the rock i already think that was some stuff yeah because i started with the deep fake voices right people scamming oh, this is your daughter. I'm in jail. Give me money. And now it's just, which I'm like, do they think, can they sell that many dental plans that quickly? Because of Tom Hanks face to where it offsets the legal costs.

Starting point is 00:07:39 Exactly. I don't know. Or gets the name out there. Maybe it's worth it. Like they roll the dice to say how long will the lawsuit take and how much money can we make and how many impressions will we get how many impressions can we get in the short term but wait till the day okay i'm gonna get like a video sit to me like my wife yeah yeah or saying hey honey i'm i'm in a jail in mexico

Starting point is 00:08:01 can you send me a thousand dollars yeah i leaving you. If fuckers are still falling for shit, like, on the phone, hey, this is Ginny Ann, your granddaughter. And people are falling for this stuff still. So if they're falling for that, if they get a video sent to them. Your granddaughter ain't calling you. Oh, my God, I'm sitting my entire life saving. She ain't calling you from the Cancun jail. She's calling her freaking homegirl.

Starting point is 00:08:23 The deep fake video of, yeah yeah it's like yeah so the the litigation in the business and like everything around this is going to be really interesting over the next few years because right now it's a wild wild west and it's not going to get better overnight and i think it's gonna get entertaining until it like it's home too close what point do i just say hey tom hanks i'll give you 100k you don't need to do anything here's the script i'll make it exactly you don't even have to travel you just sign off like you cool this you cool like or get this okay kirk cobain's i'm sure he has relatives you pay them because they have his maybe his name it writes to his name whatever we're gonna put kirk cobain in we're gonna make a new album music video

Starting point is 00:09:14 and use his voice with new songs you might be listening going okay this will never happen but let me tell you we are this close to that happening it's happening i bet you there's a loaded album like tupac biggie on release like you've seen the ai song dj guy doing like the drake yes it sounds just it sounds better yeah better than the last few hits it's starting to get i don't know travis scott's new album's pretty sound the same he's the only one that starts sounding different to me but anyway all right moving on nfl's groundbreaking collaboration with disney's toy story mercers fans and animated game experience this came on we talked about this a little bit i think a few weeks ago but the nfl and search disney collaborated to broadcast a

Starting point is 00:09:59 simultaneous football game where players were transformed into toys i did not see this i didn't get to replay this for my kids yeah it's different but it's starting to play in the same vein of like the ability to create when you think about ai because i don't know why my mind goes here but when you think about the notion of like when that program came out and everybody did this i think i even did it like where you could change your image they use your face but they give you like all these images of you looking a little more sleeker or like superheroish yeah and called and so this is the video version of that where they can simultaneously in real time take the action

Starting point is 00:10:42 that's happening on the field and turn it into cartoons that look like something else it's pretty wild it's wild and but when you think about it it does make it the kids are watching so you're opening up this is smart by the nfl because i think the average fans yeah five-year-old the boys like my kids are into watching football now but they're 12 13 14 right in that but when they were nine eight eh take it or leave they liked football but like to be able to watch it as your characters it's the same thing yeah it totally taps into the characters they already know so thus your that that likeness that imagery that they're that they associate with versus grown men, sweaty grown men.

Starting point is 00:11:27 Right. But it's funnier if Woody smacking or tackling whoever. That's brilliant. It's fun. So it wouldn't be a news edition without Elon Musk. This man. Yes. Elon Musk is being sued for libel for accusing a man of having neo

Starting point is 00:11:48 nazi he's being he falsely claiming maine was involved in confrontation between far-right protesters and amplifying posts that identified him as a neo-nazi so i think i'm going to stay out of the neo-nazi uh realm but and get into, I think, what people were afraid of, which is, is Elon going to, if he has an opinion on someone or something, is he going to use the platform? And the answer is probably yes, no matter what, whether or not this is true or not.

Starting point is 00:12:21 It's more that he does wield a lot of power by owning a mass social platform and he does share his opinion quite often yeah which we love i do i disagree i think it's refreshing of someone of his magnitude to stand up for what he believes and just speak his mind even if i don't agree with every single thing i do agree with a lot of what he says yeah yeah i don't i think there's times where i'm like and it's like donald trump that's there's a lot of policies with trump that i did believe in some i didn't but a lot i did but sometimes i was just like shut the fuck up yeah yeah yeah yeah with all due respect yeah yeah

Starting point is 00:13:03 exactly it's just dude dude. The president. Stop. Say less. Say less sometimes. The same thing I'd say to my best friend. Yes. Dude, keep your mouth shut yourself. I don't know.

Starting point is 00:13:13 She's running her mouth a lot. So we'll see where that goes. Charlotte Hornets, we are big. And it's back to, we talked about the deepfake first, but he's already made two headlines here. Charlotte Hornets announces a partnership with Mr. Beast. I do have the boys are actually coached.

Starting point is 00:13:30 My boys, Hudson, Clayton, Nash, and Hogan all get trained by one of the Hornets players' fathers. Bobby McGowan. Coach McGowan has two sons playing actually in the pros. Yes, the McGowan brothers.

Starting point is 00:13:48 Nonetheless, in an unexpected move, the Charlotte Hornets have partnered with Mr. Beast and snack brand Feastables, serving as the first official partnership between an NBA team and a social media influencer. As an official jersey patch partner, the Feastables brand logo will appear on Hornets players' jerseys. So they're now putting, like, the jerseys in the NBA are going to have, like, logos on them.

Starting point is 00:14:18 Like NASCAR. Yeah, and look, it's sellable space, and you see it during the game, so why not? But I have not heard of Mr. Beast's Feastables. But again, it seems smart to me for both parties. Because again, Mr. Beast is such a beast. Literally. In the space.

Starting point is 00:14:39 Like my kids watch more YouTube. I'm just telling you, I come home now, that's all they're watching. They've gotten in that vortex it's a great way again same thing as with nfl is doing your caption that fan base probably yes you're riding off his wave probably for the most part i'm assuming this is similar to lunchables that was what i gathered i'm just going to look. And I'm getting the patch on the jersey. So Bryce, my boy Bryce McGowan, is going to have Feastables on the jersey. Feast on that, my friends. Low-hanging fruit for the ad guy. Hines is jumping on Taylor Swift's seemingly ranch moment with new condiments.

Starting point is 00:15:22 I had to be careful how I read that headline. Taylor Swift's jumping on condiments. I had to be careful how I read that headline. Taylor Swift's jumping on condiments. Heinz is launching a limited edition ketchup and seemingly ranch sauce inspired by a virtual tweet featuring Taylor Swift at a Chiefs game eating a piece of chicken with ketchup and seemingly ranch. It's part of their global brand platform, emphasizing fan devotion.

Starting point is 00:15:47 Something tells me this was planned ahead of time. Like someone happened to capture this viral picture. She had it in her pocketbook. She had to play it. Yeah, like this. Brilliant. Wink to the camera. Yeah, yeah, yeah.

Starting point is 00:16:00 And then Heinz happens to be just, yo. Just happened to be there. Let's just spin something up real quick. Eat this recipe. Come on. I don't think so. Yeah. Brilliant.

Starting point is 00:16:11 It's brilliant, though. And I do what Heinz is doing with all their ketchup flavors. As a sauce guy, I've been partaking in a few of those. I love sauce. Yeah. If I ever opened a restaurant, I'd have this stuff you dip it in. Yeah. Hell yeah. Me me too sauce bar

Starting point is 00:16:27 and then you have sauce in the sauce bar I got the sauce bar and then if you don't like the food then there's a big idea for you right there if you're in the restaurant business I'll open the sauce bar okay I like this hard mountain dew will pay for your wedding

Starting point is 00:16:43 but only invite crashers. Wow. This comes to us from our favorite dive, marketingdive.com. The hard soda brand will throw one couple an all-expenses-paid wedding where the only people who can attend are strangers. That's fucking cool. That could be pretty wild. That could be pretty wild.

Starting point is 00:17:04 That way, nobody's embarrassed to dance. Nobody cares. Everybody's just having a good time. And we're just here for the hard do. Only if Owen Wilson and Vince Vaughn are there. I just gave them another idea. Bring them in. Let them show up at the wedding.

Starting point is 00:17:21 Unannounced. That would go nuts. How nuts would that place go? I would go fucking try to get a... Hey, Ma! Get the meatloaf! Wolf barrel. Yeah.

Starting point is 00:17:33 Wasn't that part of... I think that was Money Crashers. Yeah, it was. And it's good. It's such a good movie. That's so good. I'm thinking back to all the one-liners. Such a good movie.

Starting point is 00:17:42 How good freaking... Bradley Cooper and all those guys. Yeah. Crab cakes and football. That's what Maryland does. Yes. I hope you all

Starting point is 00:17:55 have been listening to our latest guest episodes. Those are on Tuesdays. Last week, Kyle Cook from Bravo's Summer House amongst other shows. Cool guy. Very successful

Starting point is 00:18:08 drink brand as well. Loverboy. We talked about reality TV, but we also talked a lot about building a business around something that made a lot of sense, obviously, the TV show. Leverage, compounding interest, all the principles we talk about a lot on the show. Kyle cook is doing pretty well with lover boy. It's like the name of great name. Real insightful came to us from Manhattan. My old stomping grounds, really cool guy.

Starting point is 00:18:35 So check that out. Hit the back button. If you didn't listen to that, it came out on Tuesday next week for all you sports fans, Alex Curry, really a sweetheart. And one of the nicest people in sports. She is on Fox regularly.

Starting point is 00:18:49 She does the Colin Cowherd show as a stand-in sometimes and then has a couple of her own shows. She was great, really cool, came to us from L.A. and really enjoyed talking with Alex. Cool, cool girl and really making a name for herself in a business that isn't easy for a woman to break through in. She's really smart. She knows her shit. And she's nice as hell. So hope you'll get that listen next week. Alex Curry.

Starting point is 00:19:16 And we've got some big names coming, folks. I'm just going to go ahead and drop it. You may have heard of a few of these names. Mr. Dave Asprey is coming on the show. Bulletproof Coffee, that guy. You may not have heard of Dave. You probably have, but Bulletproof Dave Asprey will be on the next few weeks for the end of the year.

Starting point is 00:19:37 And got some really great comedians. A few other guests lined up in a name that I can't say but might be the biggest guest we've ever had. And that's saying something, Chris. We've had some real big guests on your number one marketing and business show on Apple. Just saw the rankings again today, fluctuate from one to three road. Number one, again, today, folks, I think it's because I'm here in Miami in the vacate lounge. Yeah, bro. Yes, it is. And speaking of vacay, they bro vacay lounge yes yes it is and speaking of vacay they bring we bring the best products market plant-based products right to your door take a vacay.com you can also

Starting point is 00:20:17 check us out the vacay podcast which we do if you enjoy podcasts you're listening to this you need to go check it out just look at vacay v- V-A-Y-C-A-Y. The only way to spell Vacay, premium plant-based product straight to your house. And the podcast is cooking really great episodes lately here. Yeah, it's been good. It's been solid. So all your alternative health and wellness news, we're trying to make it not the alternative, the only alternative,

Starting point is 00:20:45 but a lot of good insights on how to get your health in order and different ways to do it everything from breath specialists to scalar scalar energy that was interesting that was this past week you go get that a listen i was skeptical still a little skeptical but fascinating nonethelessaking. Still need to send him a picture. Recipes. Yes. Recipes. Aphrodisiac teas. Yes. All wellness.

Starting point is 00:21:11 All wellness. All the time. And of course, our latest sponsor, Caldera Labs. High-performance men's skincare. Delivered straight to you. And keeps this 40-something looking 30-something. Keeps that show business face looking fresh, bro. Yeah, that Icon Eye Serum, my favorite.

Starting point is 00:21:29 The good stuff that keeps the glow going. You can use code RADRYAN for 20% off at calderalab.com. This is high-performance men's skincare. It's the best. I only support what works. And, hey, I'm a living breathing example if i had bags down to here it wouldn't work chris no you definitely wouldn't be number one on itunes with definitely go bags yeah let's be honest no bags we're gonna be number one so give them some love

Starting point is 00:21:58 some ryan and the radcast sent you caldera lab.com use rad ryan for 20 off have you seen this jimmy butler has a new emo look internet is in chambers jimmy butler plays for the miami heat he has a new emo hairdo and the internet's latest obsession this comes to us from nbcnews.com. I haven't seen this look. I've seen some memes about it. What's an emo look? They're like long hair covering one of your eyes. It's like looking a little secluded.

Starting point is 00:22:33 Hiding behind your hair. Maybe jet black dye. Okay, there we go. Think eyeliner. Black nail polish. Yeah, there we go. The, I think,

Starting point is 00:22:47 I do like Jimmy though. He's like the, he plays hard as hell. He's always, you can't go to a mommy heat game. Yeah. Start back. Get back.

Starting point is 00:22:59 We need to do that. Yeah. Yeah. Some preseason games coming up soon, but it would do a search for jimmy butler's new emo hair dude obviously lots of memes so if you're a meme person they're out there finally today chat tpt you can now speak listen and process images open ai says the big feature push comes alongside ever rising stakes the ai arms race isn't it it is we've just barely scratched the surface

Starting point is 00:23:29 it's like literally like when the nukes are coming from ai from deepfakes or vladimir putin biden something they didn't really call him or something we've opened a can of worms i know exactly but now i can speak listen and process. I don't know if I really want catchy PT talking to me. Unless I'm blind. Yeah. And it's telling me what I'm looking at. Yeah. Okay.

Starting point is 00:23:53 Sure, yeah. Handicaps. I'm halfway blind if I don't have my contacts in. But it's getting scary. But I do think I was watching a movie where it's actually rocky three or four these are classic movies rocky four he had a robot in his house that his friend he gave like his trainer a robot that like was like a maid it's like 1980s so they knew this shit was coming and it was obviously hokey as hell. But now this shit, they're intelligent.

Starting point is 00:24:27 You can't have a robot walking around your house that can just answer your questions. It's really like having a robot version of Alexa. Yeah, yeah. If she could clean the house too, or he, no gender, or it, or them, or whatever the fuck it is. I might drop some dough on a robot cleaner. I know. Yeah. If you could combine some tech here.

Starting point is 00:24:49 This ChatTPT meets Roomba. Yeah. The robotic vacuum cleaner. Fold my laundry. Fold your laundry. Get arms. Make sure it's in real life. As long as it doesn't get too smart and it's,

Starting point is 00:25:00 you're not, you make no sense, you human. Shut it over the balcony. You got a lot of space to throw you out. Yeah, we don't want that happening. Yes. Oh, we do have finally a couple of social media holidays. One, in all seriousness, is nothing to take lightly. Mental health day.

Starting point is 00:25:18 Having the vacay podcast and look, we all go through mental shit. I think it's important to recognize that is still a challenge october 10th world mental health day and then finally of course tomorrow on a lighter note let's finish on a lighter note world smile day chris yes smile smile like you're happy that's saturday saturday that should be honests, that should be on a Saturday. World Smile Day should be on a Saturday. Some of these times, it's like World Cake Happiness Day, and it's on a Tuesday, and you're like. I can't even enjoy that.

Starting point is 00:25:51 I can enjoy it, but now I'm going to smile my ass off on Saturday. Saturday. Beer or whatever I'm doing. I'll be on the lake probably again on Saturday. You better post a pic. Hashtag National Smile Day. Just you grinning ear to ear it's a nice that's what we're gonna do but there you have it my friends here in the vacay lounge in miami

Starting point is 00:26:13 just the news you need we only bring the news that you need here folks travis kelsey swifty and mr beast it's just big boys. So we are bringing you marketing lessons because a lot of these people are doing these gimmicks and things. And we pan it a lot. But they're brilliant marketers at the end of the day because they're moving the needle using media, using social media, the combination of the two. Because let's be honest, Taylor Swift running a commercial doesn't get the move that it used to just like on normal TV because people's attention is so spread out. Yeah. Do you know where attention is on TV? Football.

Starting point is 00:26:52 Yeah. That's like the last remaining like big time ratings all the time. And you know what? She's there. You got that captive audience. Exactly. Ready to eat up whatever you're pushing. And so it's smart.

Starting point is 00:27:04 And so whether you love whatever her music she's super talented obviously yeah and i don't believe in all her the political side of bullshit but i believe she's a fucking smart as hell business person and marketer i'll tell you that right now it's a great entertainer yeah anyway wherever whenever however you're listening we appreciate you any final final words, my friend? No. Watch out for those deep fakes. Yeah. Deep fakes are real.

Starting point is 00:27:32 That's the irony. Deep fakes are real. Yeah. You know where to find us? TheRadcast.com. Search for the news episodes. You can find old episodes. Go back and see if some of my prognostications came true or not.

Starting point is 00:27:46 You can, I get that thrown in my face, my DM sometimes. So I know who you are. And most of them are true though. That's the thing. Most of them have come true. So we appreciate you though for making us the number one marketing

Starting point is 00:27:57 and business show on Apple Podcasts. Keep downloading, listening, and give us some feedback wherever you are. And also don't forget to give us a review. We appreciate everyone. For Chris Hansen. I'm Ryan Alford coming from the vacay lounge in hot Miami. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.

Right About Now with Ryan Alford - The Week of October 06, 2023 Marketing and Business News: The Rise of AI Deception is a Problem

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