Right About Now with Ryan Alford - The Week of October 13, 2023 Marketing and Business News: Instagram Threads Preps A Trending Topics Feature In Battle With X

Episode Date: October 13, 2023

Welcome back to The Radcast! This week, we're diving headfirst into the whirlwind world of marketing and business news, bringing you the freshest and juiciest headlines straight from the heart of the industry. Tune in as we unravel the Top Headlines, revealing the latest trends and breakthroughs that are reshaping the business landscape. Our sponsors have some incredible deals and insights to offer. And that's not all – we'll explore the most intriguing collaborations that are fusing creativity and commerce in groundbreaking ways.And because we love a good celebration, we'll also be uncovering the hidden gems of Social Media Holidays, giving you the perfect excuse to amp up your online presence. Get ready to be inspired, informed, and entertained – We are about to take you on a wild ride through the week's most exciting marketing and business stories!NewsDomino’s is giving away free pizza (02:05)https://www.today.com/food/restaurants/dominos-free-emergency-pizza-rcna119468 California Is Banning Four Food Additives — But Don’t Worry, Your Skittles Are Safe (06:00)https://sf.eater.com/2023/10/10/23911663/red-dye-3-skittles-ban-california-law Powerball Jackpot nears record ahead $1.8 billion drawing (08:50)https://www.today.com/video/powerball-jackpot-rises-to-second-largest-of-all-time-194883141504 Popeyes Surpasses KFC as the Second-Largest Chicken Chain in the US (11:30)https://hypebeast.com/2023/10/popeyes-surpasses-kfc-second-largest-chicken-chain-us-news Porsche Hits the Waves With Latest Collaborations (14:26)https://hypebeast.com/2023/10/porsche-x-frauscher-boat-release-info Kevin James joins in on viral ‘King of Queens’ meme (18:40)https://www.today.com/video/kevin-james-joins-in-on-viral-king-of-queens-meme-193966149526 Instagram Threads preps a Trending Topics feature in battle with X (20:20)https://techcrunch.com/2023/10/09/instagram-threads-preps-a-trending-topics-feature-in-battle-with-x/ Sponsor (22:38)Caldera LabsHigh-performance men’s skincare lineWebsite: https://calderalab.comUse code Radryan for 20% off   Social Media Holiday (25:03)October 15: Global Handwashing Day #GlobalHandwashingDayOctober 16: World Food Day #FoodDayOctober 16: Bosses Day #BossesDay Sponsor (26:01)Vaycay: Premium Wellness Products Delivered Straight to You in the USWebsite: www.RolloffthePain.comPodcast: www.thevaycaypodcast.com Learn more by visiting our website at www.theradcast.com Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up, guys? Welcome to the latest edition of The Radcast. Radcast! I gotta get excited here, Chris. It's our weekly marketing and business news. It's October 13th, 2023.

Chris is coming to us from the Vacay Lounge and hot. Not so hot today. A little chilly Miami. A little chilly in G Vegas as well. What's up, Chris? What's up, baby? How are you? Oh, living the dream. I'm hours away from a little country concert action.

My boys, Thousand Horses, Warren's Eaters, Ziders, however you want to call it. Warren's. Warren is Warren. Pretty little poison. We're going to go get it on at the House of Blues in Myrtle Beach. So, yeah, I'm pumped for that. That would be a good time.

Yep. Michael Hobby, lead singer, good friend. Been on the podcast. Going to go chill with those guys. A little backstage action, a little tour bus action. All the behind-the-scenes stuff. Just living that rock star lifestyle. Hey, that's what happens when you do it.

Someone's got to do it. Someone's got to do it. Someone's got to do it. But excited for that. They've got a new song out. You ought to go give them a shout if you haven't heard it. Just do a thousand horses, look for them. Highway Sound, their latest hit. Things are good, though.

Just here in G Vegas, rocking and rolling on your number one marketing and business podcast on Apple. We appreciate everyone. We've been maintaining that the last two, three weeks. We don't seem to be going anywhere, Chris. It seems the downloads are going up and the position is staying right at number one. So we appreciate it. That's what happens when you give people what they need.

The news told to you through a different lens. That's why you learn. No bullshit, just news. Raw marketing and just news. Raw. Raw marketing and business news. And look, we're going to start with value today, baby.

Here's the value. Domino's is giving away free pizza. They've launched their emergency pizza program. In order to get it, you sign up for the rewards app. I think you make one purchase that's fairly nominal, and then you get a free medium two-topping pizza anytime you need it. It's your emergency pizza. So if you want a free pizza, go sign up with Domino's.

It comes to us from today.com. Are you a Domino's fan? I was about to say I think I might be feeling an emergency now. We're going to hit that button. I could go for a little two-topping Domino's. I am a Domino's guy. I have been really, ever since college, they had a good deal for when I was a student.

That cheesy bread, bro. Yeah. Just tasty. Yeah. And I remember the campaign. We even talked about it. It's been a couple of years. It came brought back, the noid that was like their tv campaign back in like the early like 90s late 80s early 90s it was like this character that tried to blow up all their

delivery drivers i think i remember this now yes it was a very fun campaign back in the day especially if you can catch the old how bad i I don't know, some of the characters were in that day and age. The Little Caesars. Yeah. The little Noid was strange at best, but I do remember the campaign. But Domino's is always staying out there. They're changing. They're always throwing stuff at you.

They do the delivery wherever you want. I feel like they've done pretty well with bringing the pizza delivery game to the modern times they always stay i wouldn't say there's anything to do with them like blown away by but they're always there in a positive light right they don't hungry howie's i feel like for a few years i was like became like the low tier pizza right domino's has always been my go-to papa john's domino's yep there they are you never know when you're gonna need a pizza so if you need a free medium pizza we started off with the value and look let's let's make this practical application here okay they want people more people signing up for the app. If you have the app, you get alerts, you order more pizza, you order more stuff. Everybody wants you to be on their app.

And they can give away a free pizza. That pizza cost them two bucks probably, two or three bucks. It's worth it with the purchase you have to make and getting someone on the app. Because, look, the acquisition cost in today's world, they're going to spend more than that on ads anyway. A couple dollars cost to get you using the app and your lifetime value going up is the play here. And so if you've got an app, sometimes you got to give away shit to get people to get on it because there's friction involved. You got to download it. You're like, all right, am I really going to use this?

But you know what? If I get a free pizza, I'm probably going to download it. And I'll tell you what, if I'm getting the free pizza, I'm adding on the, the mold lava, take dessert,

cheesy sticks, and probably a two liter of Pepsi. So you know what? They're going to make up for that two bucks. Easy. That media pizza just cost you 34 literally i was gonna say 35 dollars yeah come on guys it's free yes it's free the free pizza with the other shit we know you're gonna buy and you're gonna have our app and i'm gonna they're

gonna send you constant notifications at the kickoff of every game, every possible time where you maybe think about ordering a pizza. You're going to get that notification. Allow notifications. Allow every Friday. Chris, save $5 if you order pizza right now. Sold. Give me that. You're done. You're in. Done for it. They've got you hooked. Hook, line, and sinker. Yep.

We started with the plus. Now we'll start with the negative it's not negative this is probably should have happened a long time ago but the potential that's if you like skittles you might be a little scared because they're uh banning the additives that are in skittles and many other things now you gotta they got a few years to respond i think it's 2027 so relax you can you can still go get your skittles today but taste the rainbow yeah taste the rainbow you might want to stock up if you like that flavor though because once it's gone if you like that artificial rainbow flavor you get that

get that food coloring yes it may be causing bigger issues and in your health. It may be carcinogenic, but if you love the flavor, load up on those Red Skittles. Taste the rainbow. And the chemicals. And the cancer. They're California's. Gavin Newsom signed it into law and banning food products

containing four specific additives. They affect numerous products and it's california is the first state to enact the ban so that's probably going to keep coming in and probably already should have already because it that's bad for you but i do like skittles so i will munch on some skittles i love skittles but i did have to take a step back from them after learning about these said ingredients, honestly. So you were already on the bandwagon or off the bandwagon? I'm off it. You're telling me wrong.

I looked at a bag of them last night in the corner store, and there still is a second debate. But then I choose me as I buy a Coca-Cola. Yeah, exactly. Wash it down with a Coke. I'll pick my battles. Yeah. And I wonder, I'm of the mind that I bet you they sold more Skittles yesterday or the day, whenever this article came out. Oh, 100%.

It was probably good for business in the short term and maybe bad long term. But I guarantee you, just the awareness. Look, people get triggered by awareness top line awareness this is the way marketing works everybody says advertising doesn't work on them that's because they don't know they don't know the tricks we deploy and in this case it top line awareness went up for the brand whether it was good bad or indifferent and i wouldn't be surprised if they sold more this week than they have. Because you're more aware.

So you're in line at the grocery store. And you look at all the candy that's there and you ignore them. But that Skittles awareness is top of mind. And you look at it and you grab it. Especially if you're a Skittles fan anyway. You're going, ah, I have one more bag. I haven't grown a second head yet. So what's one more bag going to do for me?

Yep, 100%. As Halloween trick-or-treaters bags are about to be filled with Skittles by the end of the month. Exactly. It could impact that negative. I could see short-term the awareness jumping up.

People go, I'm going to have a bag right now. But the moms buying the Halloween candy. No. Johnny, no chills for you. None for you. Stick to the other candy. Yep. In other news, and I'll admit we're recording.

We do record this show a little bit before it airs. Someone may have won by the time, but pre-recording. 1.8 billion drawing for the Powerball jackpot. We're almost at two bills. Two billion. And so I've said this on the podcast a lot. So if you're a regular listener and we love you for that, you've probably heard me say this before.

It's so funny to me how people start rushing out. And I'm like, because 300 million wasn't enough for that. You've probably heard me say this before. It's just, it's so funny to me how people start rushing out. And I'm like, because 300 million wasn't enough for you. They don't get motivated, but it was a $300 million jackpot. I'm not getting that. But when it's 1.8 billion, I'm in. It's only 300 mil. Save the dollar.

Save the money. Yeah, I'm not getting it. I'm not playing. It's not worth it. But if it gets to 1.8 billion, everybody's in. So, I'm going to stop and get a ticket on the way home. I think I'm going to do the same. Actually, I don't

know. I think I've played the Powerball one time accidentally. Same. I'm not a, I don't ever play those games. I buy scratch, I give, the only thing I buy, I bought scratch cards and give them to people in their birthday card.

Which I think is cool. I've done that for friends. Like $100 for scratch cards. Because look, it probably went a few bucks, maybe not, but it's the game. And then what if they win like 10 grand?

You never know. And I'd be like, give me half that. Yep. Yep. What are the chances of you sharing that with me since I bought it for you? Yeah. Say, bro, that never would have happened if it wasn't for me. So take it.

I should get half. Yeah. I do that with my kids sometimes. We're driving like on a road trip and it starts getting like a little long in the tooth. Everybody's looking at each other going, it's been a long trip. I will pull the old crash cards out. That buys us like 30, 40 minutes. If I buy like 20 of them.

My dad used to do that trick for sure. Everybody's starting to beat on one another, so we'll bring them out. Yeah. So you're going to see a lot of this in the news you're having. You're going to be over $2 billion if someone doesn't win or didn't win by the time this airs. In other news, Popeyes has surpassed KFC as the second largest chicken chain in the U.S.

Wow. Do you remember that big buzz on the Popeye's chicken sandwich? Oh, yeah. They had Migos promoting it. I was in Houston at the time, and it was like the talk of the town. Yes. And then it became the chicken sandwich wars with everyone. I remember going and buying one of the Popeye's regular chicken,

one of the spicy Popeye's chicken. Yep. It was like a field trip. It was good. Surprisingly good. Very good. It was like I thought it was going to be all talk, but then I had one.

I'm like, this is pretty damn good. It's good for sure. And let's be honest. If you can't call yourself Kentucky Fried Chicken, you're going to go to third place. You KFC acronym. This is Kentucky fried chicken. I bet you they'd still be in second.

Lean in. KFC. Lean into the culture. It's an easy acronym, but I like Kentucky fried chicken, baby. Come on. The Colonel. Yeah. Put it this way. Popeye's marketing team has done a much better job the last few years than KFC.

Ever since they lost the Colonel, they've lost their way. They try to do the whole... They've tried to have like 17 different Colonels. Then they did a spoof on the whole thing, I think, with different ones. But it's

not good. The marketing for KFC. Not my favorite. I do think I love what Popeye's did for the whole chicken sandwich category. I'm a chicken sandwich guy. It elevated everybody's game. Chick-fil-A was always like right there, but then everybody else just came along. So now when my kids want to eat fast food and I don't really want to eat fast food, someone's always got a good chicken sandwich now.

So I appreciate them, and they deserve number two just for that one they do chick-fil-a is number one by the way and their success has been attributed to menu efficiency and customer service no shit yeah it's my pleasure to tell you that data. Literally, dude. Chick-fil-A applause. Yeah. They've done it and they've been consistent with it for a long time. Yeah. Somehow they made it also seem and fool all the moms that it's healthy. I saw a video about that yesterday.

Some guy filming the drive-up line. This is trash. However, if I got to go fast food, I'm going Chick-fil-A all day. Yeah. I got a lot of old clients and friends that actually work for Chick-fil-A now. Joe Saraceno, VP of marketing there. Shout out, Joe. I know you're listening.

He does a good job for them and all their employees. And it's my pleasure because it's always theirs. This is cool. Cameron, I maybe pulled this one out. I don't know. Cameron, Rain, who knows? Hypebeast.com. Porsche hits the waves with the latest collaborations.

Porsche's partnered with, I'm not going to, a really fancy boat company for the electric 850 Phantom Air sports boat featuring drive technology from the upcoming all-electric Porsche Macan and with duotone for a limited edition kiteboarding kit inspired by the Pink Pig Porsche.

Both collaborations highlight Porsche's expansion into nautical and kiteboarding realms. Kiteboarding is curveball.ball kiteboarding was not totally expected the nautical was you we were just talking about what the lambo the lamborghini boat yeah the that thing looks pretty sick by the way this looks mean it would just go five thousand lambo per hour and jump over a continent. That's why I'm wondering what this bad boy looks like.

Yeah, I didn't see the pictures, but I'm sure they're out there. It's an electric 850 Phantom air sports boat. That's a lot of stuff there. I'm looking at a picture. I think right now it looks way less cool than the Lamborghini boat. Yeah. Not surprising. Good looking boat, but completely different.

Also, electric. I don't know how I feel about that. I will say this. For a brand play, I know there's a lot of, and I haven't owned multiple boats, I guess I'm a boat enthusiast, but I'm not really a boat brand enthusiast. I think the boat market will be ripe as hell for a takeover from brands

with these kind of cachet names. Yeah, Lambo could create this, what, $4 billion boat, whatever the hell it was, very expensive. But if they actually brought to market a mass market boat with one of the porsche lamborghini bmw and i all these people are like i think they could crush it if they could put the numbers together yeah i agree the brand cachet i think would translate over maybe some of the i think it would bring a whole new market to boating, even. I agree with you, 100%.

Because I just don't think, if you aren't a boater, you don't know these names. Like, I got into boating in the last five or six years. Now I know some names, so I hear them, and yeah, they have caché, and there's luxury, and then there's performance, and all that stuff. But to bring over that's a natural kind of transition for one of these brands so i get why they're doing it as a collab i think you could get some people that are maybe typically more like car guys if i was a 911 guy and i knew porsche was trying to make a boat, I would probably be like, oh, I'm interested. Let me read about this.

And I definitely think you could sway some more. Because you're right, it's a whole different category. Like the boating world, if they can merge those a little easier for people. Yeah, and just the brand carryover, I think. And I think the biggest thing is just the cost of setting up manufacturing. And that's why it makes sense that they collab. But if I was just somewhat...

I made really nice boats, but my name wasn't quite out there yet, then tag team on a more medium to mass market boat. Tell me you wouldn't. I would be all over

a Rolls Royce pontoon. Dude. I'm telling you. Talk about comfort in class. Yeah, dude. I'd be all over that. I'd be like, okay. Yeah.

Tune it up in the old, the phantom tune. The ghost tune. I love that. See? Yeah. Call me, Rolls Royce. We can get on this. I know some people at some pontoon companies. I love that. See? Yeah. Call me, Rolls-Royce. We can get on this. I know some people at some pontoon companies.

That's right. There you have it. I think it makes sense from a collaboration standpoint, and I think it could make bigger sense. Maybe you'll see more of these things as we go along. In other news, Kevin James joins in on viral King of Queens meme. An old promo picture for the hit show King of Queens. The star Kevin James smirking to the camera with his hands in his pockets

has completely taken over their net with memes. And now the comedian has joined in on the fun. This came to us from today.com. You know who Kevin James is, obviously. I know who he is. I've never watched the show. I know who Kevin James is, obviously. I know who he is. I've never watched the show. I know the show. I think I've watched one episode ever. It was a very popular

CBS show. And I'm familiar with the meme. But I was not a huge King of Queens fan. But supposedly, according to this news article, we don't talk about anything that's not real or factual unless the source made it up.

This is major news. And bigger news, I will say this. I'm going to stay out of the whole war talk, but you can't avoid it right now with what's happening. If you're listening going how are you not bringing this up we're business and marketing news and yes it's impactful yes a lot of people are being impacted at a major serious level so i'm mentioning it by saying we're aware of it, but I'm not informed enough, nor have the breaking news on every life and political and worldwide event that's going on. So there you have it. I've acknowledged it.

Instagram threads, perhaps a trending topics feature in their battle with X. That I'm just not sure who cares about it. But Instagram Threads app is preparing to launch a trending topics feature in an effort to better compete with its rival X. Formerly Twitter. Every article now still always says formerly Twitter. I don't know when that's going to go away. It's going to say that for four years from now, it's going to say it's rival X.

Yes. AKA forever Twitter. But is anyone still using threads? Dude, I log on maybe once a month. Like I feel like they're running ads. They're literally running ads on instagram to

get you to use on it there's threads to click to get you to click to go over threads which tells me you're not doing very well i'd love to see i i saw where like the use amount like dropped off the cliff after that first 30 40 days or whatever it was but i have a feeling it's dropped even further so yeah definitely and but since we do want to report on all the news and all the platforms they do have a trending topics portion about to get it's terrible for discovery right now that's my problem with it i can go in there and i see the people that follow I see their threads. It's usually regurgitated from what's on Instagram. I think Storm's having

his lunch there. Waiting to see if they even picked up on his goofy ass OASC breakfast right in the middle of the fucking recording. We love it. We're going to just get him on camera next time. I might as well just set up his food bowl right here.

That's why we know what it is. For anyone listening, Storm is Chris's dog in Miami, and he likes to eat only when we're recording. We're a show of the people, so we're not even going to edit this out. We want you to know that this is real, and Storm's got to eat.

Hey, we all got to eat. Exactly. Maybe Storm might just become the star of the Radcast. Luckily, I can hear he's at the bottom of that bowl. It's pretty good. It's good. I think it's a good time to bring up our latest sponsor. If you can see my table here, depending on where you are,

I'll bring some of their products in. Caldera Labs. And it's singular. I like to add the S. I don't know products in. Caldera Labs. And it's singular. I like to add the S. I don't know why. It makes me feel better. I want to get, because it's so good, I want to make it plural. Like Caldera Lab is what is the name of it.

But I want to, it's so impressive, I want to call it Labs. Yeah, they got Labs everywhere. But they are the official skincare of the Radcast and Ryan Offord. And they have a new product. I've had this double beard here for a few years. I don't think I've actually fully shaved, and I can't remember when. And luckily, Caldera Lab just came out with their latest product, The Beard. Everything's the with Caldera because it's the best.

They always go the you, the Ohio State, because they want to put a serum that makes the beard nice and soft, healthy, just like all their other stuff. Premium men's skincare delivered straight to you. If you go to caldarlab.com, use Rad Ryan. You like that, don't you, Chris? You've been glowing ever since. Yeah, you get 20% off.

Tell them the Radcast sent you. Tell them Ryan sent you. And the reason this face is glowing, you're 46, looking like 39, I don't know, 41. Radical and radiant. I'm at least five years younger. Yes. So it's radical glow, and this beard's never felt better,

and comes to you straight from Caldera Lab. It's radically radical glow. And this beard never felt better. And comes to you straight from Caldera lab. The official skin care partner. Yeah. We'll get you some of that. You're getting a little stubble down there. So I need to make sure it's nice and soft and conditioned. Yeah. I'll send you that serum.

It's the serum of the gods for the beard. Straight from Caldera Lab. And our good partners. We appreciate them. Go to calderalab.com. Rad Ryan, 20% off. Tell them we sent you. You got any big weekend plans, Chris?

I do not. You've been trying to recover a little bit. You've been a little under the weather. Yeah, I just hopefully get some vitamin D and some exercise and just nurse myself back to health. Yep. You know how one way you do that is you celebrate the 15th, which is Global Hand Washing Day. I think that would be a good way to start.

Stop the germs. Stop the spread, y'all. It's so interesting to have a day of it when you're supposed to wash your hands all day, every day. Right. But we've got a global hand-washing day. We've got to remember. Reminds us to.

And luckily, on Monday, World Food Day, the 16th, I'm going to eat the hell out of some food on Monday. That's for sure. And just not feel guilty about it. Yeah. Maybe get that Domino's two topping special. Wash it down with a chicken sandwich and we'll be good. Up the 16th, Tuesday. Boss's day.

Is your staff planning on celebrating you? I don't know. I'm expecting a chicken sandwich and a free pizza. I think that's a fair deal. It's free. I get anything you try. Some of your key social holidays.

We did not want you to go into the weekend without wherever, whenever, however you're listening. You'll at least know these holidays for next time they come around. We really appreciate

everyone that's listening. As always, Chris comes to us from the Vacay Lounge, our premium wellness products. That's always one of our official sponsors. Take a vacay.com, V-A-Y-C-A-Y.com. Premium plant-based wellness delivered right to your door. The only way to vacay. And every day is a vacay for us. Ain't that right, friend? That's the truth right there, baby. Every day. Every day. a vacay for us. Ain't that right, friend? That's the truth right there, baby. Every day.

Every day. Any final words? I just hope everyone has a great weekend and break out your Ugg boots and get that pumpkin apple spice latte, baby. Falls here. Let's soak it in. Yes, bring it on. We'll be at the concert tonight and then probably with the boys trying to figure out what they

want to be for Halloween. That's coming up quick. Halloween at the end of the month. It's coming up real quick. It's getting important. We've got to buy those outfits before they sell out. You know where to find us? TheRadcast.com Search for Domino's. You'll find

today's free pizza offer that might still be valid depending on when you go and look for it. I'm at Ryan Alford for Chris Hansen in Miami. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media

at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.