Right About Now with Ryan Alford - The Week of October 27, 2023 Marketing and Business News: Tinder’s App Gets More Social By Letting Friends Play Matchmaker

Episode Date: October 27, 2023

Welcome, listeners, to a spooktacular episode of The Radcast! As the chills of October set in and Halloween lurks just around the corner, we're here to unravel the web of the latest marketing and busi...ness news.In today's episode, we'll uncover Tinder's bold move in letting friends play matchmaker, Instagram's exploration of verified user feeds, and TikTok's daring venture into 15-minute uploads. But that's not all – we'll also delve into the fascinating world of AI with updates on cutting-edge technology. Plus, Capri Sun serves up some 'epic' kid moments on family-focused platforms, and we'll spill the beans on the best inventions of 2023.Whether you're a marketing maven, a tech enthusiast, or just someone curious about the ever-changing landscape of the digital realm, this episode is your golden ticket to staying ahead of the curve. So grab your favorite treat, settle in, and get ready to be bewitched by the latest updates that might just transform your business strategies. Happy listening, and may you have a hauntingly delightful Halloween! Tinder’s app gets more social by letting friends play matchmaker (03:00)https://techcrunch.com/2023/10/23/tinders-app-gets-more-social-by-letting-friends-play-matchmaker/  The Best Inventions of 2023: Humane Ai Pin, Samba Robotic Toothbrush (06:41)https://time.com/collection/best-inventions-2023/6327143/humane-ai-pin/  Instagram is Exploring a Verified Users Feed (12:35)https://hypebeast.com/2023/10/instagram-meta-verified-user-feed-test-info Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms (15:40)https://www.marketingdive.com/news/capri-sun-epic-kid-childhood-moments-campaign-kraft-heinz/697514/ TikTok is testing 15-minute uploads with select users (19:13)https://techcrunch.com/2023/10/23/tiktok-testing-15-minute-uploads/  Sponsor Caldera LabsHigh-performance men’s skincare line Website: https://calderalab.comUse code Radryan for 20% off   Social Media HolidayOctober 30: Checklist Day #ChecklistDayOctober 31: Halloween #HalloweenLearn more by visiting our website at www.theradcast.com. Subscribe to our YouTube channel  https://www.youtube.com/c/RadicalHomeofTheRadcast. If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

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Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. It's Friday, October 27th, 2023. Our weekly business and marketing news of the week. If it's radical, we cover it. And that's why my good friend Chris Hansen is in the vacay lounge in Miami because he's radical. What's up, brother? Always, baby. Another day, man. Friday, keeping it rad.
Starting point is 00:00:46 Always. Just always, dude. Always radical. Are you going to any Halloween parties? Halloween is coming up the 31st next week. I don't have anything on the books yet. I've had a few people with a few ideas. We'll see what happens. I don't know.
Starting point is 00:01:05 Halloween's, I can take or leave know. I'm on Halloween's. I can take or leave it if I'm being completely honest. Yeah. Love the candy. Does my, I have a good, surely there's some costume parties this weekend. I would think. I need to get after that.
Starting point is 00:01:20 I'm always like the day before costume kind of guy. You're the guy that scraped me together, like from outfits from six years ago. There's a wig here. I've got some duck boots over here and a Guns N' Roses t-shirt. Yeah, literally. Yeah, that's what I do. That's kind of me going to take my kids around.
Starting point is 00:01:37 One year I did quints from the sandlot. And I'm like, all right, a pair of Chuck Taylors, freaking some glasses with some tape in the middle. Yes. I'm like, all right, a pair of Chuck Taylors, freaking some glasses with some tape in the middle. Yes. I'm good. I'm going to be Chris Hansen for Halloween. I'm going to get my vacay dad hat and a white T-shirt and look like a tennis pro in Miami. It's the vibe, bro.
Starting point is 00:02:01 Yeah. I'm going to find a chocolate lab to walk around with and call them Storm. I love it. Yes. I love it. We appreciate you wherever you are, whenever you are, however you are, listening to Radcast, your number one marketing and business show on Apple. We appreciate that.
Starting point is 00:02:18 And, hey, if you want to go hit the Spotify download, go ahead and do that, too. We might as well take over. Number one, we're taking over the world. So let's not be application too specific. You can download us everywhere. And if you really want it, you can just get it on every machine. Get them going.
Starting point is 00:02:33 We'd be okay with that. Just press play on all of them at the same time, Chris. Help our ratings. Just sync it and listen to all of them. Yes, exactly. Hey, if you want to hit replay, we're okay with it. Our sponsors wouldn't hate you the a few comments some reviews exactly we start today chris being a single guy in miami this should play close to home and i'd like to actually take control of this for you i think i could play
Starting point is 00:02:58 this tinder is getting more social by letting friends play matchmaker. Tinder has introduced a new feature called Tinder Matchmaker that allows users to invite their friends, including those without Tinder profiles, that'd be me, to view and suggest potential matches. The feature lets friends recommend profiles for the user, but the final decision to match or still rest with the user. Moved is aimed at integrating real-life matchmaking experience into the app and is inspired by data showing that over 75% of singles discuss their dating lives with friends regularly.
Starting point is 00:03:35 How do you feel about that, my friend? I'm down. Let's run it. I trust your judgment. I think it's smart. I think it's smart. I think it's, I've seen on some of the apps, you could like refer someone to one of your friends. Yeah.
Starting point is 00:03:54 I haven't been on any of these platforms since Nicole and I met on match. I'll tell you that there's a little, and that was in 2013. So it, that's the last time i was on a dating app so the world's changed a lot but i'll get in there and pick some matches for you be like i can see it like totally with you i always like saying you some matches some clearly obvious ones and some not so obvious i mean it's more because i feel like i've done this myself i did it with my sister actually when she was on the dating apps i would go through and be
Starting point is 00:04:32 like all right yes no yes people love it's a game dude yeah this is this will play. And I think, but I do think sometimes you need help. Like your friends and people close to you could see what's better for you than you might be able to. I know. Maybe you and Nicole can spend your Friday night now. So I ping for me. Nicole would love it. Schedule me some dates.
Starting point is 00:04:59 Yeah. She's a good judge. And look, that's the best one. Nicole is like a, she's got a good judge of character. Oh yeah. And she's a total judge and look that's the best one nicole is like a she's got a good judgy character oh yeah and she's a total invest being a principal she's an investigator too so and she knows women she's hit she's the perfect one she's investigative she's hip and still knows what girls and women do
Starting point is 00:05:20 and knows the game yeah and so she could probably read between all the bullshit to go all right this this could be a good one so there you go tinder getting on with their or you get your mom you can hand it to your mom let her pick something for you i don't know i don't know if you're if mom it gets just depends your mom might be great at it i'm like i don't know if my mom would suck at this you know maybe i can find out i'll send Karen a link. Have her start swiping for me. It'd only be more interesting if they could set up the full date for you and everything. So that it's a little bit of surprise element. I see why they won't do it.
Starting point is 00:05:58 But if you allow someone to actually do it, that would be the holy grail. I know a lot of people that have had successful relationships off of a friend of a friend right like i've dated people that were introduced through friends and there's definitely a level of safety there i think yeah if someone else vouches for them oh for sure we'll see yeah well maybe they'll have some stats on this new program. Maybe this is really the key to more successful matches, having your friends and family pick for you. I bet you the percentage of people that stay together would go up.
Starting point is 00:06:39 Yeah, I would agree with that. I did find this right before we were coming on. I think it was worth mentioning. So time has come out with the best inventions of 2023. And there's quite a litany of these things. So you can go to time.com, our good friends at Time. They put out this list every year. And I thought we'd cover a few of the obvious and a few of the not so obvious.
Starting point is 00:07:05 The first one I thought was pretty cool. So of the obvious and a few of the not so obvious. The first one I thought was pretty cool. So this is called the Humane. Rethinking the smartphone. Two former Apple execs who started Humane envision a screen-free future. And the AI pen is their first step. Once the lightweight Humane AI pen attaches magnetically to your clothing, it becomes your AI-powered personal assistant. Using a mix of proprietary software
Starting point is 00:07:33 and open AI's GPT, the device lets you do everything from ask complex questions to make calls, send texts, all just using your voice. Meanwhile, a built-in camera can identify things and provide contextual information, such as calorie estimates for a food item. A prominent privacy indicator called the TrueLight goes on whenever the pen's camera, microphone, or input sensors are active to make sure everyone around knows when it's listening or recording. And if you need visuals,
Starting point is 00:08:03 a tiny projector beam beams them straight onto the palm of your outstretched hand. It's launching November 9th. Fascinating. Screenless future. I'm blown away, honestly. All voice activated. I don't know how I feel about it either. We're such visual creatures,
Starting point is 00:08:26 especially now with the phone. like a nice toy it's like the apple watch or something like the watch you could do that yeah still if i when i gotta look at something i want to look at my screen but i could see some people liking this but the thing is the people that i think would like it are also like the least tech savvy so i see them fumbling around like trying to get this thing to work i said what's the calories damn it they're like this thing never answered me i hate this bot yeah cursing it chat gpt network congestion you have no way of seeing like how many bars you have there's no indicators of anything and i think it's not worse where you're like in a dead zone yeah maybe one of those things like it sounds great in theory but real life application just
Starting point is 00:09:15 yeah you know it's called niche and it's a small one but still interesting nonetheless it's funny that this the smartphone technology has gotten so, like, it very little happens, right? Now we've got to go backwards. The new innovation is less functionality. It's like we've made the camera as good as it can, the screens as big and high res as we can. We've added all these things, and it's like they've run out of ideas for making the smartphone feature so now the innovation of the year is
Starting point is 00:09:50 less functionality no screen literally brilliant brilliant we love it we love it there we are the cynic in me i thought this is cool because I like having fresh teeth. The Samba Robotic Toothbrush is on the timed top best innovations of 2023. In more than 20 years working in the oral industry, Stefan Mueller is in this one group that consistently underserved people with disabilities, nearly 88% of whom experienced tooth decay. Some vibrating toothbrushes are used with mobility difficulties, leave them unable to clean, hard to reach faces. There's no movement in the mouth.
Starting point is 00:10:34 The company's brand new Samba robotic toothbrush corrects this. Shaped like a U and featuring 12,900 soft bristles, it moves around the gum line and oscillates at both high and low frequencies to cover every tooth and groove in the mouth with no motion required of the user. So, like, you put it in there, and it's like a – it's almost like dentures, but, like, it's brushing your teeth, so it's good for anyone, but especially with disabilities. Hey, we like that. Yeah. Hey, that's some innovation. I'm we like that. Yeah. Hey, that's some innovation. I'm going to get down with that.
Starting point is 00:11:06 Yeah. Imagining it, you putting it in there, and you don't have to lift your arm. Just be like, mm-hmm. Now, this is the type of innovation I can get behind. Yeah, having to put less effort into your... So, yes, the Samba robotic toothbrush, which is out now.
Starting point is 00:11:24 I can get behind anything. What's the price point on that? Conveniently left out, but it's probably like a million dollars. For the low cost of $2,500. Yeah, accessible to everyone, but not everyone.
Starting point is 00:11:39 There you have it. Also on the list, just to name a few things, ChatGPT4 was under ai innovations of course photo editing adobe photoshop generative expand and generative fill these are adobe products that allow you to use ai to create pictures and videos and a lot of others. There's some other good stuff on here. A couple apps from Spotify, a lot of stuff from Adobe, and then there's a lot of stuff for accessibility. There's a walker on here.
Starting point is 00:12:15 I'm telling you, it's supposed to be for elderly people, but I want to use it. It's like this little cart. It's got wheels. I saw that. Smoother moves. I'm like, dang, it's got Grandpa on there, and I'm like, I want that thing.
Starting point is 00:12:25 Yeah. Check it out. Our good friends at Time. We want some walk. Yeah, exactly. Get that scooter going. Time.com. Wheel me around, baby.
Starting point is 00:12:35 Innovations. Inventions of 2023. Back to our regular marketing news. Instagram is exploring a verified user's feed. It's testing a new meta-verified user feed that exclusively displays content from users subscribed to this paid service. Adam Masseri, the platform's head, mentioned the test as a potential method for enhanced user control and improved discoverability for businesses and creators hey you gotta pay to play baby that's all we're that's that's all this was head george pay to play is what this should
Starting point is 00:13:12 be titled i'm just glad i didn't have to take the game bro you're just your legacy bro legacy but for real if you're a business or even really a creator or anyone in this space, spend the freaking $20, $15. You guys got to do it. If you get 2% better engagement for that $15, if you're in business, you're selling something, you're doing anything with your personal brand, pay to get the checkmark. Just do it. Come on. Yeah, it's simple you can't run ad you can't run 15 worth of ads a month to get that much more increased exposure no i the comparison i think of
Starting point is 00:13:55 is the restaurants locally that might have a gold star say greenville's best it's some made-up organization that you just pay for a yearly membership, but you're more visible to the community. Your authority is higher. Not to mention, you actually get shown more. They even tell you now, if you have a blue check, you're getting shown more. Your engagement's
Starting point is 00:14:20 going to be higher. Buy it. That's where this, especially with this coming out, cough up the 15 bucks, dude. Like you said, even if it's a 2% bump. Yeah, exactly. As much as it bothers me, I want a gold. Like, I want a gold check.
Starting point is 00:14:36 I got something that's like acknowledges that before this came out, like, it was there. Had it before you could buy it. But don't hate the i don't i'm not gonna hate the player it's just the game like you just i get it if i spent how many billion dollars on a platform i'm charged people i'm not worried about people like me going oh i'm verified now you now i'm not as special you just gotta stand out and more i'm like what's that why we why do people i just feel like a lot of people like oh 15 bucks a month same thing when twitter did their twitter blue or whatever it was called so maybe i'm tainted but i feel like 15 a month is reasonable like
Starting point is 00:15:18 it's reasonable if you're running a business or you're a creator that gets paid by sponsors like whatever it is if you make money from awareness of the platform, and if you aren't, that's a whole other issue. But then pony it up, baby. I mean, I bet you this will get a big bump in subscriptions, I would assume. Exactly. Capri Sun serves up epic kid moments
Starting point is 00:15:42 on Dude Perfect family-focused platforms. Capri Sun has up epic kid moments on Dude Perfect family-focused platforms. Capri Sun has launched a campaign. It's going to be epic, focusing on kids' adventurous moments. Created by Goodby Silverstein and Partners. That's an ad agency for you guys out there. And run on platforms like Dude Perfect, Dizzy Plus, and Spotify. This is the brand's first significant push since their reduced sugar formula. Ads will emphasize kids' adventures and will target family co-viewing habits on various streaming platforms.
Starting point is 00:16:14 The campaign follows Capri Sun's move to cut sugar by 40% in their product. That's good. Glad to know they were doing that, but good. My kids drink some Capri Sun, and look, this is where they need to be. I'm telling you right now, I wanted to talk about this. This hit the list. Cameron had this on the list. And it might have been something we glossed over.
Starting point is 00:16:35 But let me tell you, my living room has been overtaken by my kids watching YouTube videos. And Dude Perfect was on last night for about two hours, literally. And I dropped some elbows on everybody, but I'm like, I was working anyway. So I was like, whatever. All right. videos and dude perfect was on last night for about two hours literally and i'm about drop some elbows on everybody but i'm like i was working anyways whatever all right i'll multitask but this look this is where people the kids are at the view so you go to where they are these are the platforms are doing dude perfect mr beast all this stuff you got to go where your target is and you watch it i guarantee you just like my kids started asking for wendy's when it was on roblox i'm there gonna go like we want some
Starting point is 00:17:12 more capri sun or something if one of them says they want capri sun in two weeks i'm gonna come back on the show and say i told you and we're gonna call capri sun telling the pony up some dollars here on the radcast but that'scast. But there's marketing of all types. You're marketing to all levels, and you've got to go to where your target is. And Dude Perfect and YouTube videos is where the kids be a-watching. That's all I've got to say. Are you a big – are you a big – I find that fascinating.
Starting point is 00:17:39 Yeah. No, because you're schooling me. Like, I don't even know what dude perfect is i think i've heard of it seen it a little bit i know mr beast yeah it's just fascinating because we don't talk often about we don't think about kids right it's a huge demographic of a customer base technically but what you just said influencing your kids which is then influencing you of where you're taking them, whether it's Wendy's or whatever. I just think it's interesting to see the evolution of advertising to children and how that's moving off television, I guess you could say.
Starting point is 00:18:17 More into these independent platforms and creators. Mr. Beast, dude, he's got a pop-up food thing here too like he's everywhere yeah everywhere and like wall of sound is what I'd call that with him now it's like every meeting every platform he's like there I will say I was watching some of that dude perfect stuff and it's it's somewhat mindless and it's harmless for the most part. There's nothing, it's like my eight year old son. And so I'm like, but man, there's a reason to hire actors like back in our day.
Starting point is 00:18:52 There's these kids and they're trying to act like these incredible stunts or different thing that's happening. They're trying to add like drama to it. And it's so obvious that it's staged. And I'm like, you know. Yeah. There's a lot of that now, even on the Instagram, TikTok, I see a lot of creators doing very staged. It's corny.
Starting point is 00:19:10 Yep. Other social media news. TikTok is testing 15-minute video uploads. TikTok is testing. This is just competing direct with YouTube. Let's go ahead and call a spade. TikTok is testing the ability for select users to upload 15 minute videos increasing the previous limit of 10 this will end up being unlimited by the time it's all said and done this move expands
Starting point is 00:19:36 tiktok's platform into the realm of longer form content directly competing with youtube i hadn't even read that far in the article and and that's where my head went. The change allows creators to share more detailed content without splitting it into multiple parts, putting TikTok in direct competition with YouTube for long-form video creators. However, the shift may not be welcomed by all users as TikTok is known for its short-form and entertaining videos.
Starting point is 00:20:02 It's unclear if or when this change will be rolled out to all users. I get it. Interesting. But it's like that last part is the most important part when I think about the platform and the UI and the experience. The great thing about TikTok, and I think some of its success, has been short form, quick, funny, engaging, whatever it is. And you swipe the swipe, baby.
Starting point is 00:20:29 It's like swiping to the next one. And if I'm going to watch a 15-minute video, I think you can walk and chew gum at the same time. You can be more than one thing. But it's a slippery slope when you try to be all things to all people. It's a slippery slope when you try to be all things to all people. And you don't want to lose audience on one end trying to go after another. And so I feel like if they're going to do this, they need to find a way to make two different experiences or something.
Starting point is 00:21:02 In a way, I guess. Yeah, like YouTube shorts. Yeah. Like do TikTok longs. Exactly. There so we call them we call them ttf i thought about this last night actually i was on youtube and i there's the shorts then you've got say the two hour full-length interview yeah and i've known a lot of these guys are now cutting their two hours into six minutes. So they've got the shorts, they've got like the six to 15 minute clips, and they've got the one full length. And I'm right there in the middle.
Starting point is 00:21:35 I do find myself going for like the six minute highlight clips. But what you said about trying to wear a bunch of different hats, it made me think of Instagram and threads like you tried but i look at threads like just came in hot and going down slow yeah i don't know either but i think they need to be careful or to create dual paths for these things and but i will say that if you're listening and you create longer form content, then you need to be testing this out on Tik TOK. And I, especially 10, 15 minute,
Starting point is 00:22:11 you'd be on there more audience and see if it works for you. See what your engagement numbers looks like. I wouldn't be surprised if Tik TOK, like most platforms, they boost this stuff in the short term. So you might have a chance to go more organic, get more reach. So I'd be out there trying it so there you have it i'm looking at our oh i'd be remiss chris was thinking i was
Starting point is 00:22:35 like looking at myself over the thing going man it's feeling bright today my forehead was shining from the light or if it was just the glow from caldera lab the official skin care partner of ryan alford and the radcast hey you don't just get to look like get the skin like this chris doesn't just happen we gotta have our routines we talk about workout routines our wellness stream we're on the vacay podcast talking about all the wellness tricks. This is the secret weapon. I got the good. I got the serum. I keep it close to me now here on the table.
Starting point is 00:23:11 I want it smothered on, but I also want the osmosis of making me feel younger all at the same time. You know what that's about. Oh, I'll tell you what. I ran out of my face lotion I used yesterday and I'm like, you know what? I'm going to use Rad Ryan.
Starting point is 00:23:30 Go get myself a 20% off their Caldair Lapse. See there? Chris does the secret. It's Miami Sun, man. Oh, yeah. You got to have more. You got to get. You need three balls of the good for all that sun damage that can happen in Miami.
Starting point is 00:23:44 I can't let your skin look better than mine, dude. I know. That's because of your baby face. I got a few years on you. But go to calderalab.com. You'll find all their products, including their new The Beard, their beard oil. I'm using that. That's why this is looking so nice, too.
Starting point is 00:24:02 And tell them Ryan Alford sent you from the Radcast. You can leave that in the comments, but the best way to leave the comment is you type in Rad Ryan, like Chris said. You get 20% off. Premium luxury skincare. This is the best you could buy for men and it's delivered straight to your home. And let me tell you, they're fast shipping. They sent me a hat the other day. The hat's dope. I think I got it in the car. I've been rocking that thing. Caldera Lab, the official skincare partner of the Radcast and Ryan Offord. And if you're following me on Instagram, at Ryan Offord, you'll see a lot of our videos and other content there with our partnership. We really appreciate them. And go show them some love.
Starting point is 00:24:42 I only promote what works. I've been using them for about three months now, and my skin's never felt better. I'll just say that. I know I can see the difference because you kind of look at yourself a lot, but there you have it. We appreciate them.
Starting point is 00:24:56 Calderalab.com. Don't forget, this weekend you have, or actually next week, the day before Halloween is National Checklist Day. So make your list and check it twice, Chris, the day before Halloween. I guess that's Monday. Always. On the 30th.
Starting point is 00:25:15 I think that's all for today. We've got a condensed story list. There wasn't a lot of top news. Go check out that Time article. It's pretty fascinating with the top 200 list. You got any final words, my friend? I was going to say that Time article's probably got some good holiday gift ideas. Yes, it does.
Starting point is 00:25:37 If you're struggling for some ideas, take a little, take a gander at the Time list. Exactly. We appreciate everybody. Learn more at theradcast.com. You can find all of our episodes, including our guests and, or our news episodes from the last five years. We appreciate everyone for Chris Hanson in Miami. I'm Ryan Alford. We'll see you next time on the radcast.
Starting point is 00:25:56 To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.

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