Right About Now with Ryan Alford - The Week of September 08, 2023 Marketing and Business News: ESPN Bets Big on Pat McAfee, an F-Bomb Throwing YouTube Star

Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast, your number one marketing and business podcast in the U.S. on Apple Podcasts. I'm joined by my co-host, Chris Hansen.

Starting point is 00:00:29 What's up, Chris? How are you doing today, brother? What's happening, Chris? What's happening, Miami? It's just a beautiful day here, sunny, nice breeze going on. The weather's cooling down. It's been absolutely wonderful. There you go.

Starting point is 00:00:43 Hey, we got a little bit of that ourselves. Actually, in 80s and 60s here in South Cackalacky. It's been nice. It's been nice. Welcome to our weekly marketing and business news show. Got lots of things to talk about, but hey, it's NFL season kicks off this week. I know in Miami, like the dolphins are play like third fiddle. There's soccer and then nightlife basketball, nightlife. And wait, there's four. There's actually is number four. There's soccer, nightlife, influencers taking selfies and then the dolphins. I think it's something like that order, right? I think swim week might be above the dolphins, honestly. Hey, you can't argue. I'm not complaining.

Starting point is 00:01:28 Yeah, you can't complain for you single people that are checking out all the swim league. For those people. Are you going to be modeling your new bathing suits there? No, I'm waiting until we drop the vacay bathing suit line before I make my appearance, I think. The vacay banana hammock? Yeah. Hell yeah, banana hammock? Yeah. Hell yeah, baby. You know it.

Starting point is 00:01:46 Or as they call it down here, a tonga. Exactly. Which is the thong. Yes. Thong bathing suit. Our new banana supplements. Match it with your banana hammock. Yes.

Starting point is 00:01:58 It goes well. But dolphins are, hey, getting talked up. Maybe they'll have a good team and like half the city will get excited about it. I hope so. If they do well, like there'll be a ton of hype. Like people will definitely get rowdy for it. Kind of a bandwagon town, isn't it? Like it was doing well.

Starting point is 00:02:18 Yeah. But you got to understand with Messi coming here, what, two months ago? He is the talk of the town, dude. Yeah, that is pretty cool. He's been doing been doing well too it's like winning every other game it's like he's living up to the hype yeah it's good for the city yeah have you ever played like fantasy football is like all the rage like it's hitting i'm not into it but it's obviously because i view enough sports sites and stuff it's hitting like every other like ad is about fantasy football or some gambling site yeah sports betting i've never done fantasy i i at one point wanted to do it just to i felt like

Starting point is 00:02:53 i'd be more invested in the game of football if i just did that yeah because like all my friends would be talking about and i'd just be sitting awkwardly like in the corner like not knowing what's going on but no I think uh now with the sports betting basically being legal it's just continuing to grow I know social house we got all the screens here so we're promoting a football package so if you listen and you're in South Carolina and you want to get somewhere to go watch the games and keep up with all your gambling social houses to place i wouldn't mind doing some of those cards i'm probably talking about something that's illegal that i don't know but i could play i play dumb the like a scratch off or something or whatever the the random points game cards are that could be a good social house feature

Starting point is 00:03:38 we'll find out if the feds come a knocking on your door for a legal gambling house. Yeah, exactly. Speaking of sports and football ESPN, this comes to us for the wall street journal. You may have heard of them. WS WSJ.com ESPN. That's big on Pat McAfee on an F bomb throwing YouTube star. I love Pat McAfee. Actually.

Starting point is 00:04:06 That's probably why I wanted to talk about this article. But I also think it's big news because he has a huge podcast. And it does go to show you that being different, standing out, being yourself works. Like, he's completely, like, they've always been, okay, we're going to talk about sports. And everybody's got suits on. And it's a little stuffy, but's sports so people watch it and pat mcafee talks as more of that younger style he's still in his mid to late 30s so it's not like he's 25 or something but but you you watch pat or ever seen his stuff i've seen his stuff before i'm gonna keep up with him yeah yeah i've seen his style he He got a,

Starting point is 00:04:46 dude is smart. He set up his whole show. So he keeps all the rights to the show. And basically ESPN is licensing from him the show for a five-year term valued at 85 million bucks.

Starting point is 00:05:01 Just licensing the show to air on their stations, both audio and obviously video. And he's already doing ESPN game day on Saturday mornings. Dude's cashing in, man. Yeah. Says, while the edgy content style marks a departure for the traditionally conservative ESPN,

Starting point is 00:05:21 the network will air McAfee's show on a delay to censor profanity. However, the version on YouTube will remain uncensored. Smart move on their part, honestly. No, it's people want real and edge. And I wouldn't even say he's edgy for edgy's sake. I just think he's who he is, dude. He's like a total blue, comes from a blue collar family. He even said,

Starting point is 00:05:46 if I'm offending people with my cursing, I'll create a jar and every time I curse, I'll give it back to charity. He said, but I'm just going to be myself. And I'm like,

Starting point is 00:05:53 I can get behind that. I can have a potty mouth at times. I don't know if I'm F-bombing like he is every other word, obviously, but sometimes the common vernacular of, I don't know.

Starting point is 00:06:04 I don't even know if it's like a dude talk thing. I guess girls can have potty mouths too. Some of the podcasts that I listen to are girls, but it doesn't seem to be quite as prevalent. I would agree with that. I definitely let it rip some days. And I catch myself on some of the podcasts,

Starting point is 00:06:22 like I try to almost self-censor. Yeah. And I'm like, maybe I shouldn't. Just fucking be yourself, Chris. Like how I think, let me talk like how me and Ryan talk in the car. Yeah, exactly. Sometimes I listen to the playbacks and I'm like, that doesn't sound exactly like me. It's funny.

Starting point is 00:06:44 You self-censor. And I think that's what Pat has gotten down is him and the guys that he has on his show. It really does sound like the conversation they'd be having in the basement. Right. Talking about ball, talking about announcements that happen, deals or whatever, how they feel about it, like in real life. Right. So it's interesting. I love it too.

Starting point is 00:07:08 I just love the fact that he's smart as hell licensing it. He didn't give up the whole show. He's just licensing his stuff to ESPN going, hey, you want a part of this? You can have a part of it. I'll license it to you. But I'm owning the content and I can distribute it where and how I want to. Which is huge. I think that speaks on where we're moving, the direction we're moving into with media and entertainment.

Starting point is 00:07:32 Exactly. And he's built a personal brand. We can all roll our eyes when we hear that term. We can all badmouth it or whatever. But that's what he's done. He was a kicker at Westia who had a so-so to nothing nfl career but then parlayed it into doing something that he does well which is run his mouth but b he runs his mouth but he's insightful if you listen to him talk he knows what he's talking

Starting point is 00:08:00 about you may not agree i may not always agree with every opinion but he's developed a brand of being real and authentic and talking football in a way that people i guess 20 to 45 ish relate to and i would like to see that happen in the normal news and media exactly that's why they need because you you imagine if Ryan Alford was on CNN? Yeah. And you're like, fuck, guys. Look what's up in Hawaii. This is not good. Fuck.

Starting point is 00:08:31 It's like. Yeah. Yeah. What the fuck is Biden doing? Walking down and tripping. Yeah. What the fuck is Trump doing? Acting like an idiot.

Starting point is 00:08:41 Talking about himself too much. Like, whatever. It's the same thing everyone's thinking. Just let someone say it with a platform and be like, yeah, this fucking guy. Listen to this Ryan Alford guy on Fox. He's talking what I'm thinking. Exactly. You know, I don't want to get into that.

Starting point is 00:08:56 I'd go do sports or maybe specific to business news, like what we do here. But I don't know. I just want to get in all the fucking no no i don't want to talk about every tropical storm like when because that's what's about to happen there's just tropical storm forming in the southeast that's not going to be all the news if it bleeds it leads so it's i just want to talk about business stuff speaking of business stuff in its first monopoly trial of modern internet era, U.S. set

Starting point is 00:09:27 sites on Google. U.S. challenges Google's dominance, making first monopoly trial of the modern internet era. The last one was in 1998 with Microsoft as an antitrust. Central issue here is Google's deals with Apple and other companies making it the default search engine. Google CEO likely to testify. What's happened here, all these companies the last 20 years, Google, Amazon, Meta, Facebook, Instagram slash threads. That's dead. I have gained all this power because people use these apps and these features and all these things in their daily life. And the government's kind of sat back and gone, watched it all unfold.

Starting point is 00:10:16 Now they're going, these companies have too much power. They have too much. And I don't know exactly where I fall on it, because I believe in capitalism and growth and all those things. Sure. But it's going to be interesting how it plays out, because the ramifications will be big. But if Google negotiated a deal with Apple and others

Starting point is 00:10:37 to be the search engine on those phones or devices, why is that not okay? Yeah, I agree. And I also think Google spent the money, did the R&D to make their version of search the best and the easiest. Because I remember fumbling around with, it's been a while,

Starting point is 00:11:02 because Google has been dominating for 10 plus years. But I remember fumbling around on some of the while because Google has been dominating for 10 plus years. But I remember fumbling around on some of the other search engines going, it's not as good as Google. Yeah. Now, whether or not they broke laws or bent laws to make it that way past my pay grade, but they did always seem to have the best user experience. Yeah. Chrome now, good Chrome browser. Like the first thing i do when i get a mac is i'm putting chrome on it because it saves all my stuff and safari just always seemed clunkier i agree so i don't know why it's the government's position to have to get in the way of that other than they're just pissed that they're making so much money and have so much control yeah that and i think like the censorship conversation of google

Starting point is 00:11:50 moving certain results more to the top yeah that i've noticed that because i've done i've experimented with a few different browsers looking up various topics duck duck go google there's another one i think called Brave Browser. And I would just see what are the top 10 results. And there's definitely a variation of what's populating at the top, depending on what search engine I was using. However, with that being said, I still default to Google all the time. And I used to think there was more of a privacy aspect to something like DuckDuckGo, but that, I think

Starting point is 00:12:30 they sold out or something happened, I don't know, in the last year where it's not as private as it used to be. I got that DuckFlow going. I just accepted, like, it is what it is. If you want to do the

Starting point is 00:12:46 deep digger, deep searches, like maybe just click back 10 pages on the Google search result. But yeah, DuckDuckGo is running. I was watching, I don't know, Marriott's Got Talent or something with the kids last night and DuckDuckGo

Starting point is 00:13:02 had like a one minute long TV commercial. Really? So they're going hard. They're just talking about how the privacy's there, but they do run ads now. And that might be what you saw. So they say they don't follow you around the internet,

Starting point is 00:13:15 but they do run ads. At this point, I'm convinced everyone's following us on the internet, even if it's freaking Candy Crush. They're tracking us. Oh, yeah. It's like Candy Crush, they're tracking us. Oh yeah. It's like we're trading privacy for convenience. Yeah. That's the bottom line.

Starting point is 00:13:31 It is what it is. It's the world we live in, unfortunately, unless you want to like very actively work against that, which unless you're like a tech guy, I don't see your common person. If you are, you can argue both guy. I don't see your common person. If you are, you can argue both sides.

Starting point is 00:13:46 They deserve to know everything. I don't know. But if you aren't doing anything criminal, then you don't have a whole lot to worry about. Even though a lot of the conspiracy theorists would say, yeah, they're coming for everything. We'll see.

Starting point is 00:14:01 Tom Brady joins Delta Airlines as strategic advisor in first-of-its-kind multi-year partnership. I thought this was really interesting. Back to personal brand. Tom Brady, seven-time Super Bowl champion, has partnered with Delta Airlines in a multi-year strategic advisory role. Collaboration aims to harness Brady's experience in teamwork and performance, aligning with Delta's keep climbing philosophy.

Starting point is 00:14:30 I was reading this article. Basically, Brady's going to be like helping them in training employees. I thought it was just quasi. Okay. Name an image. He's going to be on some looking like Tom does. First class looking good and and just purely like a spokesperson nah yeah and this is the thing tom spent back to the

Starting point is 00:14:54 whole personal brand thing tom spent 25 years not only being one of the greatest if not the greatest quarterback of all time yeah but. But living to a standard, training at a standard, pushing teammates at a standard, and now deals like this. Tom Brady, no offense, I'm not saying that I or someone else is more qualified, but he's not necessarily qualified or trained to do any of the things they're saying. else more qualified, but he's not necessarily qualified or trained to do any of the things they're saying, but because of the legacy that he's built, the personal brand and the authority that he has built in these dynamics, they're bringing him on because they want his insight and his name attached to it. And so it's powerful. And this is like at the highest level. And when

Starting point is 00:15:44 you think about it, and I've always held Delta to a higher esteem than a lot of the other airlines personally, because they are the gold standard in flying, in commercial flying. And it makes a lot of sense for both brands, but it's crazy what Tom's built and the types of opportunities now that he's

Starting point is 00:16:05 getting. It's impressive. Like you said, one thing to be a face of a company and sit in some commercials, but this is interesting having a true like strategic advisory role. Exactly. I think it's a cool curve ball that I think will probably work out well for them. I think it plays to this broader notion I talk about a lot.

Starting point is 00:16:30 Like, it pays to be known. And look, Tom's both worked towards and had the benefit of being on television for 25 years as the best quarterback. And done all these things and has these accolades. and done all these things and has these accolades. But if you think about, if you live your life at a certain standard and you build authority online and build awareness for yourself, it may not be Delta for,

Starting point is 00:16:58 I don't think they put the numbers on here, but what I would assume is tens of hundreds of millions a dollar deal probably for him 50 to 100 million would be my guess it may not be that but these are the type of opportunities that you could start to leverage when you build a platform for yourself and create amplification opportunities to expand the awareness of that to a broader set of people. Personal brand, man. That's right.

Starting point is 00:17:29 So if you, and I mean, I don't know. It just, it pays to be known, but it pays to be a good guy or girl. I would say, I thought the word that popped to me is reputation. Like he has always maintained i think a pretty solid reputation the only thing i can think that he caught a little shit for was like post super bowl at tampa bay when like the video of him getting off like the boat like hammered but even

Starting point is 00:17:58 that was like i think it built his brand up because yes because the common man man is he's one of us. I think it took it to a whole other stratosphere. I mean, Deflategate with the footballs was always a little interesting. True. That's true. I forgot about that. I never knew if I don't know. You can say where there's smoke, there's fire. But again, I'm not

Starting point is 00:18:22 smart enough to know. They can put the scientists on talking about how many pounds of pressure it could have reasonably gained or lost. I'm like, whatever. But let's just say 99% of the time of his life on television and out there, the guy's been an upstanding citizen and teammate. And now he reached the rewards because everyone knows it. Good for Tom. I know he could use the rewards. Yeah. Because everyone knows it. Good for Tom. I know he could use the money. I hope he's,

Starting point is 00:18:51 I hope it buys his kids. Yeah. I know he's got some expensive dates coming up. You know, they're with the girls he's dating. It's expensive. They're expecting big things. Yeah.

Starting point is 00:19:12 Zoom is rebranding existing and introing new. I like the phrasing of this sentence. Generative AI features. Zoom rebranded several existing AI features, including its generative AI assistant, formerly known as Zoom IQ, now called the AI Companion. Who came up with that name? I hate it. It's weak. The AI Companion. AI buddy. Can we like what? Literally a million other things. Anything but that. It reminds me of a dog or like in old people's home. Like someone coming in to spend time and play bingo with the senior citizens.

Starting point is 00:19:52 The AI Companion is powered by in-house generative AI and third-party vendors such as Meta, OpenAI, and Anthropic. Another one of my favorite names. Another one of my favorite names. Spring 2024, we'll bring a chat GPT-like bot with which users can ask queries about prior meetings and chats, create file support tickets, draft responses to inquiries, and receive real-time feedback on presence, conversational, and presentation skills. That bot's going to be telling you how you did on that Zoom call.

Starting point is 00:20:27 Hey, bro, you were slouching sit up yeah ai companion change your name to chat buddy so i'm gonna go hey chat buddy how did i sound on that zoom call thanks mr offered you you really need to remove some antonyms and sit up a little straighter next time in your video and you need to curse more people like that. Drop a few more F-bombs. Yeah. Chat buddy, can you teach me to talk like Pat McAfee? Yeah. Sounds more like a manager than a companion. It's it. Yeah. It's your video manager. We'd come up with a better name in about three minutes than this stupid AI companion. It sounds like the strat, like in an ad agency, you have strategy that drives creative. This sounds like the strategy line on the sheet that there should have been a creative naming exercise after it. They should have at least asked ChatGPT what they should call it besides AI companion.

Starting point is 00:21:23 Utilize your own platform and maybe get a few tips. Mix it up a bit. Yes. With all that aside, I do think this seems like a good use of the technology. Yeah, for sure. We're on all these video calls. We're doing all these things. And look, hey, here's an idea for podcasting i need my

Starting point is 00:21:47 ai companion podcast companion whatever that is to analyze this podcast and give us feedback to make it more engaging in the style of xyz yeah or, or for this demographic, make it more appealing. Yeah. How can we sell more sponsors by leveraging this style? Hey. We might have to test this out. Might be on to something with a new app for podcasts. Generative AI companion podcast buddy companion that still sounds better than

Starting point is 00:22:29 rolls off the name rolls off the tongue i love it um we do have some podcast news that's some good guests brevin galloway ex-clemson basketball star and lithuanian pro now we talked to nil damon image liken, getting paid at the college level, moving to the pros, and some of the challenges that he's overcome. So really enjoyed that. He's a really insightful kid, and I call him a kid. Anybody that's under 25, you're still a kid to me. Sorry.

Starting point is 00:23:00 No disrespect meant. Chris, you're no longer a kid, kid though in your mid-30s almost now you're a big boy did you watch much basketball are you a basketball guy like pro like when i was younger like probably the most i watched it was like the jordan dynasty days honestly like that's a long time ago and then in college when, when the Heat were on a run, I got now, no. Yeah. We got to get you back into some sports, dude. You're in Miami.

Starting point is 00:23:33 You got the pros there. I know. I'll go to games. I enjoy the games. But, like, as far as keeping up with it, no. We'll have to get you into it, dude. Next week, Jason Duncan joins the show. Really insightful dude.

Starting point is 00:23:51 Enjoyed talking with Jason. That's next Tuesday, wherever you listen to your podcast or watch them. Go watch this on YouTube if you want to watch the full episode in living color. Do want to always mention, you can't miss it if you are watching, Vacay. V-A-Y-C-A-Y, our premium wellness brand that Chris and I own. You can go to takeatvacay.com to learn more about all of our products. You'll see on the front there our newest mushroom mood boosting product. So unlike hotcakes, you better get it fast.

Starting point is 00:24:26 This is natural stress release and unlike euphoric feeling that we've been getting great reviews on. Go check that out. And my favorite product, rolloftopain.com is the direct link. That's our CBD extra strength roll-on cooling pain relief. This is like, that's our CBD extra strength roll on cooling

Starting point is 00:24:45 pain relief this is like don't go don't listen to Shaq that Icy High shit doesn't work let's be honest it's just

Starting point is 00:24:53 it's all sponsorship branding we're gonna call Spade till Icy High sues us but in all seriousness our shit works

Starting point is 00:25:01 go to rolloftopain.com click on that link you'll thank me for it I have tennis elbow that's been flaring up. It's the only thing that actually makes it feel better. And it's got healing properties in that CBD that really help things calm down in the short term and heal in the long term. So go check that out.

Starting point is 00:25:19 Check out all of our products at takeavaykay.com. V-A-Y-C-A-Y. The only way a vacay.com. V-A-Y-C-A-Y. The only way to vacay. We do have to finish out here a few social media holidays I wanted to mention, Chris. What do you got? September 12th is National Day of Encouragement. I wanted to remind you of that so you can call and encourage me. More than anything.

Starting point is 00:25:47 I'll put it in my calendar today. I'll put a note to encourage Ryan on September 12th. Yes, I need that. And it's also National Video Game Day. So you can call and encourage me to kick my kid's ass. In Fortnite or something. Yeah. We'll be getting the old Madden out.

Starting point is 00:26:03 I love that. The tears are starting to fly at the offered house a little bit. Emotions running high. Emotions running high. And mainly mine. Cause I'm no longer better than my children at Madden. Just don't throw those controllers. Keep it together.

Starting point is 00:26:20 No, those things are expensive, dude. I bought, I always bought two more of those. I was like $ $60 used? Like, new, they're like $68. You get a whole $8 off buying them used.

Starting point is 00:26:32 I'm like, what the hell is this? That's a racket. Bring back GameStop. Yeah, and then the Jarek ones are no good, so you have to buy the X-Box brand ones. National Video Game Day, September 12th, and National Day of Encouragement. That was one worth mentioning. All the rest of them are a little too serious, and I want to keep it on a positive note here as we leave.

Starting point is 00:26:57 Yeah, for sure. Last thing I want to mention, though, September is Self-Care Awareness Month. So, lines with, yeah, exactly. I want you to take care of yourself this month, Chris. I'm doing the best I can. Luckily, a little vacay, maybe some sauna. Just soaking it in.

Starting point is 00:27:22 There you have it. So this weekend, if you're listening on our normal Friday, Saturday or Sunday, I will be in Charleston, the lovely Charleston, South Carolina. My wife, Nicole's 40th birthday. Happy birthday, Nicole. Big 4-0, I'm telling everybody.

Starting point is 00:27:38 Can't, you know, she's catching up with me, Chris. I stopped at 45 and so she's going to keep coming. But yes, happy birthday, Nicole. Love you, baby. And I'll be having a cold adult beverage probably about right now when you're listening. So eat your heart out.

Starting point is 00:27:55 I love it. Chris, any final words? Happy to have a great weekend with the family, with the wife. The wife and the friends, no kids. No kids. Kid free this weekend. Just soak it up. We will be.

Starting point is 00:28:09 You're going to find us, the Radcast. Going to 40 with the bang. Exactly. TheRadcast.com. Search for all the content. Find the highlight clips from today. Find the links to all our sponsors, including the best and brightest. Vacay.

Starting point is 00:28:23 For Chris Hansen, I'm Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.

Right About Now with Ryan Alford - The Week of September 08, 2023 Marketing and Business News: ESPN Bets Big on Pat McAfee, an F-Bomb Throwing YouTube Star

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