Right About Now with Ryan Alford - The Week of September 15, 2023 Marketing and Business News: Aaron Rodgers Stars in ‘This is Sportscenter’- Style Office Mockumentary for Amberjack Shoes

Episode Date: September 15, 2023

Welcome to The Radcast! Get ready for the most exciting marketing and business news of the week! We've got some mind-blowing updates on advertising, business, and yes, even UFOs. Trust us, this is not your usual business podcast. We'll be diving into some major news, including Aaron Rodgers' hilarious mockumentary for Amberjack Shoes and the rise of nanoinfluencers. Plus, we'll be discussing the fascinating topic of changing feedback culture. And hold onto your seats because we'll also be talking about Warner Music's record deal with an AI-generated popstar. Don't miss out on all the latest marketing and social media news. Tune in and stay in the know!NewsAliens in Mexico (00:50)Aaron Rodgers Stars in ‘This is Sportscenter’- Style Office Mockumentary for Amberjack Shoes (04:30)https://adage.com/creativity/work/aaron-rodgers-stars-sportscenter-style-office-mockumentary-amberjack shoes/2515581Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian (10:14)https://www.adweek.com/social-marketing/nanoinfluencers-brands-better-roi-kim-kardashian/‘Feedback is Now Too Harsh. The New Word is FeedForward’ (12:30)https://hbr.org/2019/03/the-feedback-fallacy Warner Music Signs Record Deal With AI-Generated Popstar, Noonoouri (17:42)https://hypebeast.com/2023/9/warner-music-signs-record-deal-ai-generated-popstar-noonoouri-artificial-intelligence  Sponsor (20:29)Vaycay: Premium Wellness Products Delivered Straight to You in the US Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com  RadnewsLast week: Jason Duncan - Founder of The Exiter Club (21:56)Next week: CJ FInley (22:26) More NewsDunkin’ Features Ben Affleck And Ice Spice In Ad For New Munchkins Drink (23:40)https://adage.com/article/marketing-news-strategy/dunkin-puts-ben-affleck-and-rapper-ice-spice-ad-new-munchkins-drink/2515566Musk, Zuckerberg, Gates to Join US Senators for AI Forum (29:31)https://www.usnews.com/news/top-news/articles/2023-09-13/musk-zuckerberg-gates-to-join-us-senators-f or-ai-forumCoca-Cola launches beverage created with the help of artificial intelligence (32:10)https://www.marketingdive.com/news/soda-artificial-intelligence-AI-coca-cola-launches-beverage-AB-InBev/693376/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Cause now we're gonna do it what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. It's Friday, September 15th, 2023.

Our weekly marketing, advertising, business, and UFO news of the week, my friend. Chris Hansen, what's up, brother? As of this week, I'm just pumped to talk about these aliens, bro. I know, man. Curveball for the news. We're business and marketing news, but let's be honest, between Aaron Rodgers and mummified UFO aliens, we got to get to the big stuff.

This is breaking news. How bigger can you be than aliens? This is true. So much alien talk, it's really picked up lately. It's like all these flying objects moving too fast the navy the army the air force all these videos and then now we'll put it to the side the fact that this is mexico's congress i didn't even know that mexico really had a working government but but in all seriousness they're like oh the u.. has sightings. We have real aliens. Yeah, we're going to bring up the real shit.

We found these mummies in Peru or wherever they were in 1917. But we're going to bring them out now. They just happen to look exactly like E.T. They look exactly like the aliens from every alien movie we've ever seen. It is weird. These are government hearings. So let's just put aside our feelings for the legitimacy of certain governments but it's still like supposedly really smart people

if a ufologist i've just learned as a which is a term is talking about it ufologist ufology the study of you i'm putting this all together but is bringing out these mummified creatures saying they have three fingers they have eggs inside them they are taking over the world 800 years ago i don't know what to think about this stuff my brain and my intelligence tells me that if you and I and how many ever billion people are walking around this planet, that there might be another planet with other beings on it. That makes sense to me. However, it just seems like at a certain point, it's like ghosts. At a certain point, you're going to see them regularly.

You're going to have clear, visible video of it that's not grainy, that's not a mummified ET, that there's going to be like undeniable, 100% proof, no gray area if these things existed right but yet everything is always if you use your imagination this thing is flying way faster than any aircraft could possibly fly you see this dot on the screen that's not a fly that is an alien right alien craft and then these mummified creatures that look exactly like Hollywood versions. And it's, okay, if I see a fucking alien walk by on the trail right here outside of my building, and it pulls out a laser on me, okay, I'll believe in UFOs. But until then, I'm skeptical. Yeah, I'm right there with you.

You can show me these videos, which now with AI and all this stuff, it's hard to know what's what. But I'm right there with you. These intelligent beings that can travel through space and time. They can't just do a real life intro. Yeah, they're obviously they want to stay so behind the scenes. They don't want to freak us out. This is a metal that is not made of this earth. You'll read the

articles it's a combination of adamantium and krypton at this point i don't think like anyone would be like shocked they'd just be like oh at least we know for sure now that you guys are here also welcome yes like some men in black type shit like we'll see. But Mexico's claiming they've got mummified aliens, and we need to pay attention because the ufologist says so. But in bigger news, Aaron Rodgers. This is a marketing business show, but there's just some things that we can't ignore this week in our small talk. It was really quite the fizzle.

So much noise. The poor J Jets they just are doomed as we already knew they were the only people that thought they weren't doomed was maybe Jets fans themselves and four plays in I was watching it live and I'm like hey dude was getting rushed like it was four plays but the first three plays Aaron's getting buzzed on every time. Like, he got knocked down the first throw. And I'm like, they can spend all this money on Aaron Rodgers, but they don't have that offensive line buttoned up. He's not going to last very long. And sure enough, fourth play.

And when he went down, I saw him throw the football. I'm like, that looked weird. That didn't look right. And then when he laid down, I'm throw the football i'm like that looked weird that didn't look right and then when he laid down like you gotta be kidding me and i feel bad for him i'm not i don't have any skin in the game but as an older dude i'm like rooting for the older guy 39 he's 39 he turns 30 he's either 39 or just turning 39 soon and still playing at a high level got himself in best shape of his life, supposedly. And he's ready to play. And then, freak, your Achilles gives out because they're playing on turf.

This is another argument. There's a huge buzz about that, turf causing it. So there you go, Jets fans. No Super Bowl for you this year, as if you were going to make it anyway. I know you aren't a gigantic NFL fan, but I'm sure you've heard all about this. I'm an Aaron Rodgers fan, though.

Yeah. I respect his game. Ayahuasca? Is it Ayahuasca or Ayahuasca? Is there an H in there? Yeah, there's an H. Silent H. Yeah, he's like the NFL spiritual guru now, it appears.

Yeah, he's probably already headed down to his next getaway. He needs to clear the air. Clear that energy out. Yeah, I know. He might be in a walking boot, but he's taking some mushroom potion and clearing out the demons of falling over. I felt bad for them. Now they got to go back to Zach Wilson,

who's immediately through an interception. Look, they won the game, but that was mainly because of their defense and special teams. So we'll see what happens for all of you. If you're a Jets fan out there, I apologize for you being cursed. And I feel bad for Aaron. But you know what? I only feel bad for half a second.

He's a multimillionaire. He's got a lot of options. He can either suck it up and do all the rehab and come back and tell pre-everybody wrong. Or he can never come back and tell us all to go to hell because he's a multimillionaire. And doing commercials like the one that he's doing that's a mockumentary for Amberjack. This article from adage.com. Aaron Rodgers' season may have ended prematurely on Monday night,

but the endorsement game continues as the New York Jets quarterback is starring in a just-released mockumentary, a work of fiction that's presented in the style of a documentary for Amberjack dress shoes. Check that commercial out. We'll have a link to it in our feed, but it's a pretty funny.

And I do think air is pretty good in commercials. I need to see this. I haven't seen it yet. I've also never heard of Amberjack shoes, so I'm curious now. Hey, see what I'm saying. You haven't heard of them, now you have. I'm going to click the link in the bio when you post this. Exactly.

Hey, you need to get high on our own supply. Feed our own links so those backlinks work for the show. Get those clicks. Yes. Even if it's my own clicks. Exactly. Click is a click. I love a good mockumentary, though. Yes. Even if it's my own clicks. Exactly. Click is a click. I love a good mockumentary though.

Yeah. Mockumentaries are underrated. I love anything that's parody and playing off, this is serious, but it's really not. I think that's like the guy humor in us. The original for me was like

when Will Ferrell and it would do like different skits. And then when freaking like Tommy boy was big, I'm completely blanking on Chris Farley would do these marketaries on SNL. And I remember this one. And if you're listening, you probably remember this. Like they used to have these coffee commercials, which taster's choice and they'd always go into these fine restaurants and they would it was taster's choice and they'd go into fine restaurant they'd go we've secretly replaced their everyday coffee with taster's choice we're going to see what the reaction is from guests that are having the coffee they They go ask them, they go, oh, it's so delicious, whatever.

And they do this skit with Chris Farley. Go up to him and it's an SNL skit. And they're like, sir, we've secretly replaced your coffee with Taster's Choice coffee. And instead of going along with it, Chris is like, you did what? You son of a bitch. He throws down his napkin and starts fighting the waiter.

It's funny. Go watch it. Go Google Taster's Choice mockumentary with Chris Farley. There you have it. SNL was the best of this. SNL's gone downhill. I wish it was as good as it used to be, but that's how we always say. Big time.

This comes to us also not to confuse ad age with ad I didn't know it was going downhill. I wish it was as good as it used to be, but that's how we always say. Big time. Yeah. So this comes to us also, not to confuse ad age with ad week. All the ad, the weeks, the days, the ages, the months, ad month. I'm going to come out with ad month. Admonth.com. Adweek.com.

Nano influencers give brands a better ROI than Kim Kardashian. It's funny. I thought it was micro. Now we're at nano. Not micro influencers. These are nano influencers. They are so small.

They're nano. No, you can't. If you got 1,200 followers, you're too big. We want you with 400 followers. Right. Where's the cutoff? Exactly. It's like, where is there enough scale for it to matter?

What are the metrics for nano versus micro? She's got to manage a thousand of them. Yeah. So social media users with smaller followings generate a higher engagement rate. While the celeb entrepreneurs generate typically less than 1%. And look, this makes sense.

And if you want to manage 1,000 nano influencers, great, if you've got the team to do that. But the problem is 12% of 1,000 versus 1% of 200 million. Give me the 1% of 200 million. So like her Gator rate might be low, but her reach is so high that you still get to more people. So I need to see more data here. I think they should have mentioned that little, yeah.

This is where data lies. It's 12% is better than 1%. But 12% of a thousand is not enough people. If you're selling a lot of t-shirts, I need 1% of 200 million. But the one thing that would be better than engagement rate would be like conversion rate. That's where you get into it is I can see,

and we've seen this even with our own stuff. Some people move the needle. Some people don't. Is the product relevant? It's one thing for engagement engagement but what's conversion rate and so i do think you can get really good roi out of micro influencers nano influencers whatever the fuck you want to call them but you need to recognize that to get scale you're going to have a lot of them and manage them appropriately. Whereas you could just hire Kim Kardashian. I hate to stay on the soapbox, Chris, but I just wanted to share something from the Harvard Business Review.

It's really touched my heart, really in a too harsh. The new word is feed forward. Not feedback. It's feed forward. Not feedback. It's feed forward. Traditional feedback, which includes praise and criticism, may not effectively help employees thrive due to biases and ratings,

the brain's response to criticism, and the subjective nature of excellence. Instead, managers should focus on recognizing and reinforcing employees' strengths and successes, as neuroscience suggests that growth is driven by a focus on strengths

rather than weaknesses. This drives me insane. This shit is just like feedback is not feed forward. Can we just not use the word feedback and just tell managers focus more on strengths. It's like, how do you get better at anything if you don't know what you suck at? If you only focus on.

Literally. Oh, Johnny, you're really good at taking notes. You're really good at spelling words, but you fucking suck at math. Like, but so how do you get better if you don't know? Oh my God. I do. When is it? I'm all about positivity,

but yeah, I'm all about positivity under your ass, but you want to get better at something. You got to know what you suck at. I'd rather have someone shoot me straight. And yeah, I might not like it at the moment. Once you get over the initial kind of,

Oh, you, you do better, right? Like you can take that and either, you know, be a victim or be like, okay, maybe there's some validity there. Let me take a look at myself and try harder. It's just nuts to me, man. Yeah. Like this corporate culture. The subjective nature of excellence isn't subjective, man. We all know it when we see it.

Like, it's like we can all choose to, here's what's subjective. Happiness is subjective. Excellence really isn't. So we're confusing two words. It's okay if you're happy being an everyday person. You don't want to work 80 hours a week. You do not want to like, you want to live more than you work. And you recognize that might come with a limited amount of money, but you're happy.

That's fine. But excellence in sport or a job, it's not really that subjective. It's not. Especially if you have measures to grade and they go, okay, do you have checks and balances for these things? And I don't have a problem. I'll find myself, I have no problem changing like criticism or negative to opportunity for improvement. I like the word opportunity. So I'm okay with a little bit of lingual change here, but let's not confuse it. If you don't know what you're doing bad

or not hitting objectives, we have to have expectations. This just feels like we're wiping out expectations. When you are no longer going to criticize or tell where you can improve, you're pretty much extinguishing any real expectation. Yeah. And you're just, you're not empowering people. I feel like you need people to push you out of comfortability in order to get better. And that could be even a personal trainer in the gym pushing you to get two more reps when you don't want to do it.

I just feel like humans evolve through hardship and challenge, not coddling and pats on the back. Call me biased. And believe me, I've had some harsh managers in my day that definitely hurt my ego if I got some criticism. But if I'm honest, they were probably right

about the things I needed to improve on. And it made, it might've pissed me off, but it made me do better. Take it as fuel. Yeah. Just, just next time.

Just don't give me feedback. Just give me feed forward, Chris. Yeah. My, my, my fragile ego just can't take the feedback anymore. I just want to go forward.

These word games, man. So annoying. Cameron, one of our producers, stuck this in there because she knew that I would love it. And I did. It's right up your alley. Maybe she's trying to tell you something, Ryan. She doesn't want any more feedback from me she only wants feed forward yeah adopting a new philosophy at the radical agency feed forward no no criticism and absolutely no expectations and no grading right it will only be positive

all right moving on warner music signs a record deal with an AI-generated pop star. Noon Noori. I think I said that. That's what it looks like on paper. Noon Noori is a virtual influencer with over 400,000 Instagram followers. Just keep in mind, that means they're not real. means they're not real and has achieved the distinction of being the first strictly digital pop star and secured a record deal with warner music it was created by munich graphic designer george zuber initially gained fame as a model and instagram influence before venturing into

the music industry with her debut single dom Dominoes, created using generative AI. The revenue from the song will be shared among all contributing creatives. So essentially, this graphic designer created a totally virtual influencer, i.e. not real, i.e. a robot, digital robot. Nunuri, and it has 400,000 followers and it makes music. Man. I like how it still refers to Nunuri as a her, like with her debut single. It's like, it's not real.

Is it a she, him, it, her, us? I think it should be a we. Since it's AI generated and it comes from so many people. I'm going to call Nunuri them. The positive I can say is at least the revenue shared by everyone contributing. That's cool. I'm going to get on after this and listen to some Nunuri. Me too. And go follow them on Instagram. I'm going to get on after this and listen to some Noon Noori.

Me too. And go follow them on Instagram and see how many pronouns they have. I bet it sounds pretty good because a lot of stuff is starting to sound fairly similar, especially the poppy stuff. Throw it in the generative AI machine and it pops out a hit track. poppy stuff, throw it in the generative AI machine, and it pops out a hit track. And it just might sound a lot like Drake or whatever. I don't know what the genre is.

This comes from hypebeast.com. They always have some random shit. And they also, if you want to know, if you want to go to their brand meter, you can see what brands are most popular on Hypebeast. I'll go check it out sometimes. Nike's always up there. And some of the more. They always have pretty cool tool sets.

Yeah. I like that. And then you can also see like the up and coming brands. Maybe the hipsters are starting to wear or whatever. It's like creeping into the top 10. So go check out our friends at hypebeast.com. And while you're checking out friends, go take a vacay.

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Mood, sleep, pain, free boosting. We don't boost pain. We reduce the pain. Go to takeavacay.com. We've got natural vapor, gummies, and my favorite, I have to smell my arm because I smell the peppermint radiating off of my tennis elbow. Like a peppermint candy. I want to lick it, but don't do that. It's not edible.

Our products are not edible, even though you want to sometimes. But you can also go to rolloffthepain.com. That goes straight to our CBD. Roll on 4,000 milligrams of CBD and the cooling effect that you get from all the other things. But then what you really get is actually the numbing this, like right now my elbows getting numbed up. It was cool coming in and now the pain is numbed up. My favorite part, my, my least favorite parts like four hours from now when I like tweak it, like lifting in the gym or something like that. but that's why you go right back to it but go take them out take a vacay.com v-a-y-c-a-y

the only way to vacay official sponsor of the radcast hey if you didn't check it out this week exit without exiting with my friend Jason Duncan so if you own a company and you're too involved in it, here's how you exit without exiting. He teaches entrepreneurs how to get out of the day-to-day and how to work on the business instead of in the business. If you haven't checked out that episode, hit the back button here and listen to Jason Duncan. Good guy. Good Southern guy from Tennessee.

I don't know about those Southern accents. What? Just kidding. We all got them. Next week, CJ Finley, Thrive on Life. This is a really fun episode. Got down and dirty. Another entrepreneur working in and on the space of companies that are helping others. And really what I respect about CJ is he's carved out a niche that he's working in and it's something he's passionate about. And he's built a brand around it. He's got a popular podcast, Thrive on Life, everything that is around their brand and what he's doing.

So check that out. Really insightful on many fronts next week on the podcast. And yesterday we had a big day. We had reality TV stars, sports broadcasters. So it's heating up on the Radcast. So stay tuned and look, check your local listings, i.e. Instagram, Facebook, LinkedIn. Check your local listings for all the newest

and updated episodes that will be coming out. Keep choking those local listings for all the newest and updated episodes that will be coming out. Keep choking those local listings. Chris. I always do. You always do. Stay up to date. Stay up to date. Speaking of up to date, Ben Affleck's always up to date. Duncan

with Ben Affleck and Ice Spice are in a new ad for Munchkin's drink. Ben Affleck is back Spice are in a new ad for Munchkin's drink. Ben Affleck is back in another Dunkin's ad, this time joined by Ice Spice for a new fall drink in a bid to lean into the rapper's Gen Z fandom. Three words I enjoy. Is the fandom a fun word?

Fandom. I don't know if that's like good or bad. I'm like, oh, oh, fandom. It's heavy. It is heavy. I do these Ben Affleck Duncan commercials, though. I like him behind. I don't know what it is.

It's like seeing him like with the headset on in the drive-thru line. It makes me think for a second that he's an everyday man. It makes sense. Every time I've seen paparazzi photos of him, he's got like a Dunkin' in his hand. Yeah. It's because he's sober, so he's always drinking coffee. I don't know if it's to sober him up, but it's just disguise.

But after that one, it's like he's been really sober because it showed him like he looks sloppy as hell at like one of the parties with Jen. And I don't know. I hope he's maybe she's I don't know if you saw, there was a video of them walking to their car and he opens the door for, and he like slams it where it clearly looks like they were having a tiff. Maybe it's how he just copes with dealing with her.

Maybe I'll tell you this much. Why is it that all, all celebrity couples never nine at 99% of divorce rates, 50% for the us slings. It's 99% for celebrities. Like you got all the money, you got all the fame. Why can't you fucking make it work out?

Like I'm rooting for a man. They're on round two. God knows she all the fame. Why can't you fucking make it work out? I'm rooting for her, man. They're on round two. God knows she's been engaged, I don't know, four or five times, I think, now. 45 times. Yeah. Maybe. I think it's more than that. Yeah, it's a lot.

I'm rooting for her. I just don't understand. At the end of the day, unless he's hitting the bottle again, which maybe that's the problem. But if it's not that, what do they really have to argue about she looks great 50 something and looks 30 something he looks pretty good he's good looking guy he was bad man and yeah they got more money they could do it it just shows you money and success does not make happiness but unless he's he might be hitting the sauce again that might be why they're pitching sometimes. Who knows? It could be, man.

But I like these Dunkin' commercials and I like me some ice spice. My kids like ice spice. Are you an ice spice fan? Yeah, she's, I can't say I like, I'm going to go in the car and look her up on Spotify,

but she's had some catchy tunes. I like her vibe. I like her style. I think she's got a unique style. Yeah. I always want to call her spiced ice though. I like her vibe. I like her style. I think she's got a unique style. I always want to call her Spiced Ice, though. I don't know. Ice Spice.

Spiced Ice. She should be doing like a Spiced Chai Latte. Exactly. She needs to be on like Starbucks. If I was her agent, I'd be like, all right, we need to get an iced coffee at Starbucks with some spice on it. And I guess you could do that at Dunkin'. But I'm sure that's somewhat related to the munchkins drink on some level.

Maybe they have a spicy chai munchkin flavor or something. Good for her. I used to drink the hell out of Dunkin' Donuts when I was in New York. It was on every corner. And I would have that tall, like I'd feel so good for 20 minutes. And then an hour later, I'm like,

I don't know. It was so good for 20 minutes, and then an hour later, I'm like, I don't know. It was so good, though. That's the only coffee I really drank. Do you consider yourself a Dunkin' guy? I don't drink coffee. Like, I'm an energy drink guy. But you just fucking slam monsters. Today, it's Optimal Nutrition.

You're an energy drink guy. Oh, you're switching it up. Different blend, different formula. Yeah. We're trying to get up all the potential sponsors. Optimal Nutrition. You're an energy drink guy. Oh, you're switching it up. Different blend, different formula. Yeah. We're trying to get up all the potential sponsors. Optimal Nutrition, give us a call. They've got their Amino Energy. This one's pretty good.

So I got 100 milligrams of caffeine. This is not too bad. But I had 600 earlier this morning, so I figured I needed to go for the show. You didn't want to be having heart palpitations while on the show. Look, I think I can have like 2,000 milligrams of caffeine and take a nap. I don't know. to go like for the show you didn't want to be having heart palpitations while on the show look i think i could have like 2 000 milligrams of caffeine and take a nap i don't know i'm right there with you brother i mean i had a venti right before this and i'm i could lay down and take a nap right now yeah if it has maybe it's the sun hitting me i'm like a reptile with a heat lamp

possibly but i stopped drinking coffee because i was like once i realized like i finally saw an article or was smart enough to go all right this is a lot of cream and a lot of sugar i'm like and yeah it had caffeine but once i realized it was really just like dessert in a cup i'm like i'm just gonna go to the energy drinks and yeah i think i lost 10 pounds just cutting up the the extra extras dude Dude. Yeah. Those drinks now, their Starbucks is dropping the fall stuff. I saw this morning. You're right.

It's absolutely dessert in a cup. Like, it looks delicious. I don't, I just do black. I don't do any of that. Yeah. Maybe once every three months, I'll do a caramel macchiato if I'm feeling funky. I'll tell you what. If I want to anticipate a stomachache all day.

Yeah, I could never get into Starbucks, though. My wife likes Starbucks. I was always a Dunkin' guy. Fair. We just have a debate. So if you're listening, drop us some DM or something. Are you a Starbucks person or a Dunkin's person? And why?

And if you try to throw in some brand that's not one of those two, we're not listening to you. Don't come at us with caribou coffee or any of that bullshit. None of that. None of that. We're not supporting small business with local shops that we've never heard of. This is all about big corporate America that might sponsor the show. I'm kidding.

But for real, we want to keep this clean duncan versus starbucks who's winning so there you have it i mark musk zuckerberg gates to join u.s senators for an ai forum lawmakers are grappling with how to mitigate the dangers of the emerging technology, which has experienced a boom in investment and consumer popularity. After the release of OpenAI's AI's chat GPT, lawmakers want safeguards against potentially dangerous deepfakes, election interference, and attacks on critical infrastructure. This comes to us from usnews.com. Yeah, I think they should be involved in this discussion.

It makes me laugh. It's like everybody that's making all the AI that might do some scary shit, all is getting into a forum. Yes, that's exactly my thoughts. It's the people responsible for it. And I venture to say some of those people have had some questionable business tactics in the past.

I don't want to name names, but everyone knows these people. Yeah. This would kind of be like, let's get the Marlboro family and skull family tobacco and the dangers of it and you know what they're going to do about it at all. Yeah. And what's the family like the painkillers? what they're going to do about it. They're not biased at all. Yeah.

And what's the family like? The painkillers? Let's get the Purdue family in and talk about how we're going to regulate opioids. Yeah. Oh, my God. Yeah.

We'll see about that. And because those senators are so well-versed on AI. These young, tech-savvy senators. I think, you know what? I don't get that involved with politics, but put me on the... I think, you know what? I, I don't get in politicians that involved with politics, but put me on the, I think senators should be

from 35 to 45 years old. And I think presidents should be 50 to 60 period. Because there's your two terms, 50 to 60. If you want to run for president, then you need to be between 50 and 60 years old. That way, you've got the energy, the stamina.

You're somewhat plugged in to the old school and the new school, and you can get your two terms in. You just need to start running when you're 50 or somehow 48 or whatever. Back that out so you get your two terms in while you're 50 to 60. Anything older is too old. Anything younger is too young. I can get behind that.

Yeah, me too. And that means my window is coming up, buddy. Better start prepping that campaign, boy. Gotta start raising that money. Exactly. That's the last thing I want to do. Oh, finally today. Coca-Cola launches beverage created with the help of artificial intelligence.

Also known as AI, people. Coca-Cola has launched Coca-Cola Y3000. A beverage the company said is the first flavor co-created with human and artificial intelligence. It's the latest limited edition flavor to launch under its Coca-Cola Creations platform and the third one to debut this year. They'll have a zero sugar and a full sugar version launching in select markets around the world. launching in select markets around the world. Coca-Cola started the creation platform in 2022 to highlight the company's signature beverage while drawing in younger consumers.

So far, it's launched seven flavors. Yeah, this comes to us from the marketingdive.com. You going to try some Y3000? I'm intrigued. I definitely am open to it. I'm just fascinated how they did this and what yeah what were the it's gotta be it's probably good as shit it's probably really good maybe the first couple of i've tried the first couple of these i was i didn't like it like the

they were like the ai ones no i think this is the first This is the first AI one, Chris, according to this article. But they had a couple other flavors under this Creations platform that I've tried. They've had them in stores. You've probably seen them. They've had the funky labels.

They've been too fruity. They don't taste that great. I don't know. I'd love to know how much they're selling of this. Are they really selling? Are they bringing in more customers or are they just diluting the people that buy regular Coke? That's what I'd like to know.

Because that's the real truth. Are they pulling people over that might be drinking like the orange soda, the purple sodas, the non Coca-Colas? Okay. And that strategy makes sense but if you're just if you're still selling like a billion cokes and you put in these new flavors i guess if it's bringing in the younger demo but i just want to know if you're

cannibalizing your regular coke sales or are you actually bringing in new consumers. Yeah. That's the question. That's the business question. And I would assume time will tell if it's doing one. I did. I will say this. Nicole turned 40 last weekend. We were down in Charleston on Folly Beach. Had a great time.

And after the weekend, very tired. And we stopped at the Waffle House on the way home had my normal double waffle delicious don't mess around with anything else it's the fucking waffle house get a fucking waffle get a waffle get double it up butter and syrup call it done don't get anything else don't don't try to tell me about this bowl or that bowl or this bowl no get the waffle i had a regular coke with that waffle this is the most unhealthy meal i've probably eaten in I don't know how long. Double waffle and a Coke. However, that Coca-Cola original was delicious and reminded me of why it's so addictive and probably so bad for you.

So there's my Coke story. A hundred percent. And we did have a fabulous time. You're a regular Coke guy. Yeah, I am. I'm definitely a regular Coke guy. Although I did think of you when I was buying one the other day of trying the Zero. You haven't tried it?

I think that the Zero. I've had it, but I think in particular we talked about the Zero Cherry, which I've not tried. You've got to get that, dude. You have to get Zero Cherry. I know. Dude, it's the best so good so bad for you so good man why 3000 though when i heard this i was thinking more of what's that i feel like it was like a rapper's name like why 2000 andre 3000 yes i knew i was like

why 3000 it's yes andre 3000 he's gonna sue him be like that's too close that or he's going to be rapping about it I am curious where that comes from the Y3000 who knows maybe the AI said you need a name at this

just to make you go why there we go that's today's big headlines. Don't forget, Foy the Aliens, and send a love note to our dear friend, Aaron Rodgers.

Get well soon. Yes. Get well soon. There was a song about that. But any final words, Chris? Just keep an eye out for the aliens and have a coca-cola classic there you go you're gonna find us the radcast.com search for aliens you'll find all the highlight clips from today i can't remember an episode we talked about more

aliens than we did today give us a follow on instagram and on YouTube and check out our newest podcast, The Vacay Podcast, right there behind Chris's head. V-A-Y-C-A-Y, The Vacay Podcast. All your wellness biohacking and insider tips for getting the best out of your wellness life. You can find it there. We'll see you next time on The Radcast. on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media

at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.