Right About Now with Ryan Alford - The Week of September 29, 2023 Marketing and Business News: Travis Kelce Jersey Sales Skyrocket After Taylor Swift Shows Up at Chief’s Game

Episode Date: September 29, 2023

Welcome back to The Radcast! Join us as we dive into the latest Marketing and Business News for the week of September 29, 2023. We discuss the intriguing connection between Travis Kelce and Taylor Swift's past boyfriends. Plus, the U.S. government takes on Amazon in a monumental monopoly case. Grubhub's Snoop Dogg collaboration expands globally after major success. Spotify introduces AI technology to replicate podcasters' voices and translate them into different languages. In other exciting news, Google Podcasts will be closing in 2024, with listeners transitioning to YouTube Music, and a lot more! Stay informed and ahead of the game by tuning in now! NewsHow does Travis Kelce fit with all of Taylor Swift's past boyfriends? (01:50)https://www.marca.com/en/nfl/kansas-city-chiefs/2023/09/25/6511ea44e2704ec55b8b456d.htmlU.S. sues Amazon in a monopoly case that could be existential for the retail giant (06:50) https://www.npr.org/2023/09/26/1191099421/amazon-ftc-lawsuit-antitrust-monopolyGrubhub expands Snoop Dogg-starring effort on tail of international success (11:20) https://www.marketingdive.com/news/grubhub-brings-internationally-successful-campaign-us/694715/ Spotify to use AI to replicate podcasters’ voices and translate them to other languages (15:30) https://www.nbcnews.com/tech/tech-news/spotify-use-ai-replicate-podcasters-voices-translate-languages rcna117211 Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music (19:50)https://techcrunch.com/2023/09/26/google-podcasts-to-shut-down-in-2024-with-listeners-migrated-to-yout ube-music/  Sponsor - Caldera Labs (20:55)High-performance men’s skincare line Website: https://calderalab.com  Radnews (23:40)Last week: Jimmy Rex | founder of "We Are The They." Known for his bestselling book, "You End Up Where You're Heading," and as the host of the highly acclaimed podcast, "The Jimmy Rex Show," Next week: Kyle Cooke  Sponsor - VAYCAY (24:40)Vaycay: Premium Wellness Products Delivered Straight to You in the US Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. It's Friday, September 29th. Your last podcast of September. The Radcast. It's Friday, September 29th. Your last podcast of September. Of the Radcast, that is.

Our weekly marketing and business news edition. Joined by my friend and business partner and all-around good guy, Chris Hansen. What's up, Chris? Thank you, sir. Pleasure as always. Happy to be here. Yes. Is it hot Miami today or is it just nice Miami today? It's a little hot. It's been raining a lot the last 24 hours, so it's a little sticky out, but we've had a little bit of a breeze. It's coming. Fall is here, boy. We're getting there. There there we go slowly actually not quite the fall you're having in greenville i'm sure it's actually 80s so we haven't really entered fall territory yet

either it's pretty nice today it's in the 70s but it's been 80s for the most part and i will be in miami a week from today we'll both be there. The news edition from the vacay lounge, also known as your place in Miami. I love that. Dale. It does seem like the vacay lounge. Dale, let's go. Yes. It might as well be at this point.

I know. Exactly. It's always a vacay in Chris's place. Always on vacay. Always up here trying. Yes. That's always a vacay in Chris's place. Always on vacay. Always up here trying. Yes. That's the goal. One of our top headlines. I'm going to go right at, actually, I'm going to go out of order here with our sheet.

Have you been following the Travis, Kelsey, and Swifty relationship? Have you been seeing anything with that? relationship. Have you been seeing anything with that? I saw a meme about it this morning. But I don't want to disclose the topic because it could get us banned. It had to do with healthcare stuff. Oh, interesting. So Travis Kelsey, who's the tight end for the Kansas City Chiefs, has been starting a little romance with

old Swifty. We talked a little bit about this last week but conspiracy theories abound she just swifty just happens to be releasing serial dater she's serial dater and she just happens to be releasing one of her albums they got quote unquote stolen from her she's re-releasing it and it's next month. And so everyone's, there's conspiracy theories and sayings that she happens to start this dating whenever she has an album coming out. That it's all a ruse. No romance.

It's the old Hollywood playbook, boy. It is. Hey, borrowed interest. Hey, it's stirred up. This is supposed to be a marketing and business podcast. Dude, this is the biggest. This is creeper. This is gangster.

This is deeper, bro. This is gangster marketing. This is dirty marketing. This is Taylor going, okay, I'm going to build. Everyone wants to know what I'm doing, who I'm dating, what drugs I'm on, whatever. And what better thing than start a dating romance right before your album comes out to get your name all over the place. And guess what? Travis Kelsey just saw his jersey sales skyrocket.

Which is wild because who's buying them? Are guys oh hell yeah bro you're saying i need to go get one of his jerseys or is it like swifties like chicks the taylor swift groupies they're all buying that shit because then they can maybe wear them to the concert and taylor will call them out oh i see if she loves him then we love him exactly that's how it works with taylor you already know she's got a breakup track they'll probably break up like a month after the release she's writing it right now yeah she's got a hey bro she has a model it works for her you know what it's called?

You know what the new song is called? Loose Ends. It wasn't a tight end. It was a loose end. She had to close it. I hope she's not bringing those loose ends into the new relationship because that's toxic. That is toxic. But, I mean, we'll see.

Maybe they end up married with babies and everything else. But I'm saying bullshit. I was going to say, is there like a betting line on her love life? Like, that's some gambling I could probably be good at. Yeah. Guaranteed to break up. Guaranteed. Because even for the creativity, she needs it.

She needs that emotion to fuel her songwriting. Yes, she's being fueled. And for anyone listening, this is, hey, you've got a big launch coming out. How can you tie yourself to something of interest? Obviously, this is like level 12 stuff, but Taylor just happens to be one of the most popular figures in the world, and Travis Kelsey is a well-known football player. But they're tying themselves to one another, and the high tide raises all ships.

So there you have it. Marketing ploy with a launch coming out done by Miss Swifty. I wonder if she likes being called a Swifty. I know, done by Miss Swifty. I wonder if she likes being called a Swifty. I know she's not a Swifty. It's the people that follow her are Swifties. I'm sure she does. I think it'd be pretty cool.

I'm a Hanson-y. That's what you want. With a special name just for you? Yeah, Hanson. Yeah, the Hanson-ys. Yeah. There was a Hanson. Remember that group? that's what you want with a special name just for you yeah hansen yeah the hansen he's yeah but there was a hansen remember that group the boy band oh yeah dude oh yeah my name has been spelled wrong for years because of those guys because they spelled it with an o n instead of an e n dude yeah no lie my parents this is old school right like the house phone and the answering machine we used to have that song playing in the background on the answering machine like thanks

for calling the hansons this was my idea when i was in like fourth grade it was my thing my mom let me do it for the week and then she put it back to the default answering machine. Bob. Bob. If Joel's listening, and he should be because he'll be editing this, he needs to have some Bob playing right now. So we'll have that edit for everyone listening. In bigger news, or not bigger, probably maybe less exciting news, but bigger news for everyone because we all buy shit on Amazon.

The U.S., they're shooing everyone now, but sues Amazon in a monopoly case that could be existential for the retail giant. This comes to us from NPR. In the sweeping antitrust lawsuit, the Federal Trade Commission, that's the FTC for you and me, brother, and a bipartisan group of state attorneys, general, they paint Amazon as a monopolist. Hey, monopolist. I like that. That suffocates competitors and raises costs for both sellers and shoppers.

They're arguing that Amazon is punishing sellers for offering lower prices elsewhere on the Internet and pressuring them into paying for Amazon's delivery network. Let me just tell you, this is true. I have media clients that sell on Amazon and they do these things. But you know what? They've built a certain amount of scale and availability to buyers because of how easy they made it on the shopping platform. So I don't know. This will be interesting. What says you? I'm interested to see how it plays out. I just, my whole thing is I find it very hard to believe like when these things happen, I don't ever see real resolution. Yeah. I feel like it's.

And it says there was a $800 million settlement that happens. That's like a blip on the screen for Amazon. And then it all goes away. Exactly. That's how I feel. Because Amazon, it's almost, they're too big. Like they're intertwined with the government. Yeah.

To some degree. So. I just think Facebook, we talked about this a couple weeks ago. with the government to some degree. So time will tell. We talked about this a couple weeks ago. Like all these, for 15 years, Facebook, Google, and Amazon have been amassing these empires. And now we're going to go, wait a second, this is not okay. That was the first thing that pops in my head was all the congressional hearings with Facebook

and security concerns. And I see a lot of talk, but nothing gets done. Nothing changes. And look, Amazon's invested the infrastructure and created a place where people buy stuff. They came out with these conveniences that are now commonplace. It's changed how the world operates and how people shop. Yeah. I mean, you hate the player or hate the game. Hey, I don't know. Somebody told me that. I don't remember. Was that Diddy or was that somebody else? Don't hate the player, hate the game. Yeah. I may be misattributing the rapper that said it, but nonetheless, you get it. And I see both sides of this because we've had clients that have gotten,

it's funny they complain because they're selling like $10 million in product now on Amazon. And then now they're complaining because they realize how much money they're paying Amazon. And there are some predatory practices. But they're also padding their pockets pretty well because their margins are good. So be careful what you wish for. Yeah, it's like you could have a whole big chunk of nothing with no Amazon. Exactly. So we'll see where this goes.

I think a big settlement's coming and swept under the rug. But just don't mess with my prime shop. That's what it is. I think we all go, yeah, I agree. We should not have these monopolies. But then they're like, they go home and they're ordering. If I don't get that shake tomorrow, I'm going to be pissed. I'm going on Amazon.

And if I don't have my batteries and my deodorant tomorrow. Have my freaking Evian in two days. it's dude tell me about it i'm what kind of world are we living in where i'm ordering bar soap from amazon and i'm like expecting in two days just two days i'm expecting same day i'll get my fish oil now like same day you're in miami you should be getting some same-day stuff. You've got a bigger city than G Vegas. There's definitely some same-day. I actually have packages waiting for me to go get them right now. Your coffee creamer and your... My K-pods, my Evian.

Yeah, and your butt powder, whatever else you got. Yeah, monkey butt. All right. Yeah, monkey butt. All right. In other news, Grubhub is expanding Snoop Dogg's starring effort on the tale of its international success. Grubhub has launched a multi-channel campaign featuring Snoop Dogg with giveaways and out-of-home creative in the U.S. Following its success in 19 markets worldwide. This comes to us from our favorite dive, marketingdive.com.

Snoop Dogg's kind of everywhere. He's hitting my feed on Instagram quite a bit. It's always funny. He posts them. I assume it's his team. But he's got a good team. It's some funny shit. Yeah, he's almost like on the rock level of international recognition,

I would say, because I know my buddies in Europe freaking love, they love 90s hip-hop, and they love Snoop Dogg. Well, that's it. Yeah. Snoop Dogg would be the poster boy for that, right? Him and Dr. Dre. That and Weed. That man is one of the most famous potheads on the planet.

Do you think he's still token every day? I read actually recently that he's cut down. I think every day, yes, but I think not all day. Not all day. I don't know, man.

Even if he is, I got to respect a dude. Been in the game that long. Yeah, and turned it into commercial success. Yeah, he's like on Kevin Hart level. Shaquille O'Neal. Exactly. It's not just, I would actually argue it's everything but the music now yeah i know he's still putting on music because i did hear a couple tracks recently you know we're bad but i'd say i'm

more entertained by him in the commercials and doing other things i love he's a funny dude the corona spots are pretty fucking hilarious him sitting on the beach and just he's playing judge and critique to the stale white guy who's funny himself and he's never involved in any drama weird stuff i don't know anyone that thinks negatively of him they might not love him but no i think even my mom would be like oh snoop dog right like he's like uncle Snoop. You know what I mean? You're like, oh. Yeah. Oh, he's just Uncle Snoop. Yeah. Oh, there's Uncle Snoop again. Smoking his pot. He has minimized it. I'm like, ah, it's okay if Snoop's

looking in the middle of the public, but anyone else, how dare you? I'd be more concerned if I heard he stopped. I'd be like, what? Yeah. Why? Yep. But Marketing Dive came to us and told us how Grubhub is continuing to use them. And for good measure, we'll see.

I do think some of the delivery, I do think Uber Eats does a pretty good job with their spots. And a lot of the deliveries have stepped up their game. We'll be the lookout i want to see those outdoor boards snoop a loop on and how they're bringing to life food delivery i go straight to like the munchies the munchies late night grub hub get all your munchies yeah like he's that type of spot for him would be pretty on brand. Yeah, but then it's him and Martha Stewart have done some stuff. So he could go like find that duo dude is awesome. Yeah, they're both together.

They're awesome. Yes. I think Snoop would be on my short list of spokesperson, like celebrity spokesperson. If I was doing a campaign, like trying to make if I was going like fit him in i was like all right you gotta fit snoop all right we can make it work whatever it is yeah yeah yeah shoes tobacco furniture insert product here b2b selling copiers get snoop you could make it work yes i'm going to look in the industry with him for sure coming to us from c news if you've ever heard of them spotify to use ai to replicate podcasters voices and translate them to other languages they better not be translating my voice without

my permission spotify has announced a new AI-powered feature that uses OpenAI's technology to translate podcasts into different languages with the goal of making it more accessible for creators and languages in the future. I mean, I guess it's efficient. I saw this. But it's just weird.

It's back to one of those. Okay, fine. That's efficient. I saw this. But it's just weird. It's back to one of those. Okay, fine. That's okay. But slippery slope. I saw there's a podcast for Lex Friedman. I don't know if you're familiar with him. Pretty intellectual guy. And he posted a video yesterday with one of his episodes,

the first one they translated into Spanish. And I was like, which I could see. Because I see people write like on Rogan's post. Hey, can we get this in a different language? Yeah, whatever, any language. I know we've talked about it. Like I would love to have some vacay stuff in other languages just to. I wish everybody would just learn English.

Is that? That's, yeah, it's very American sounding. I know. It is. But it's like, I always thought that, I don't know, even if it wasn't English like Spanish, I always thought we'd like maybe as a one earth come to one language. Like whether it's Spanish, French, whatever it is.

We have emojis now. Yeah, exactly. They cross all barriers. They do. That is the love language of all is emojis again i don't care if it's english i just thought we'd standardize around one you've got to become a world and now i'm like one world order one money one language you know that's next. It's going to be symbols and emojis. Yeah, it's called Fitcoin, not Bitcoin.

Jesus. Fedcoin. Fincoin. That's what's coming. Fincoin. That's what it is. But Spotify, this makes a lot of sense, but I just, I don't know. I feel like at some point, we're not far, and I know there's software that already does this. Somebody's going to DM you, like, there's already stuff that does that, Ryan.

I know. I'm aware. But, like, you input text, and it's just, it's going to be, like, we could just type up this entire show, and it become our voices in AI. But you know what i don't think it could be as free-flowing and as scintillating as what just comes out of our mouths when we're in the middle of talking i don't know that i could write up some of the shit we end up talking about that might make it less or more interesting depending on who you are depends on the culture how they interpret humor i know but man those south korea numbers for our downloads are way up so i don't know i think we're translating pretty well

they either think they're either making fun of us they're having laugh laughing with us or laughing at us you never know here's the way you're getting the downloads exactly we thank you for making us number one in marketing and business on Apple. 1.5 million downloads last month. Keep them coming. Don't hate the play, hate the game. And to that end,

we've never been able to take off on this platform. I've never really known why. I haven't tried, but Google Podcasts has always been our... We'll have 1.5 million on Google. We'll have 700 on Google. I'm like, I don't really understand, other than we do direct a lot of people to Apple.

But Google Podcast is shutting down in 2024, clearly for not supporting the Radcast enough. But they're actually migrating to YouTube Music. So Google Podcast moving to YouTube Music. I don't even know Google had podcasts, so whatever that tells you. Yeah. Google is transitioning its Google Podcasts app to YouTube Music,

offering users tools for migrating and giving Apple a unique position in music. Giving Apple a unique position in music and podcast streaming. Interesting. We have it on YouTube, and obviously we're on YouTube with video. But it does get into this audio-video space of which one is it. YouTube, certainly a lot of people listen to music on YouTube music. I know that. I can hear people saying that out loud.

Yes. But the legacy of YouTube is video, right? You move all the podcasts over, it gets a bit hairy, confusing, potentially a little friction of knowing exactly what you go there for. How many podcasts have you ever listened to on YouTube? I'm only going on it if I want to watch.

Yeah, exactly. if i want visual i do put on like music mixes on youtube yeah in my house not in the car but if i'm in my house and i want background noise i'll put on youtube but no if i'm gonna listen listen to a podcast in the car, I'll go on iTunes or Spotify. I don't ever go to YouTube. Yeah. I'm purely on YouTube to watch stuff. I've got YouTube TV. I watch that.

And I will say this. Our podcasts get watched. We're on film right now, which is why I'm proud to announce our newest sponsor, who I'm holding in my hand. If you're watching the episode and you see our lovely display of goods and hats and supports, but Caldera Labs, it's the official skin cream of the Radcast and Ryan Alford. You're going to be seeing videos of this. Here's the thing. I'm 46.

I don't hide that. But you know what? I need secret weapons, Chris. I need ways to stay looking good. And I've been using this product for almost two months. And let me tell you, we promote things and I don't promote anything I don we stand behind it we third-party lab test that we love it but here with caldera labs i've been using it and even my wife has noticed less bags under the eyes less wrinkles and i've i don't know my skin's never looked better we'll see but i just i'd never really used it like i always use lotion i'm gonna wash your face use lotion kind of guy some moisturizer but the eye cream is the best eye cream i've ever used called the icon get it chris i'm actually holding my head marketing here marketing icon i love it and then they have this stuff called the good that's like this serum stuff at first oh my god i'm putting oil on my face and then i'm like oh my god this feels really good and then the next morning i wake up glowing chris i didn't think there was such a thing i Serum stuff. At first, oh my God, I'm putting oil on my face. Then I'm like, oh my God, this feels really good.

Then the next morning, I wake up glowing, Chris. I didn't think there was such a thing. I always thought it was like, this is bullshit. People talk about the glow. But I got the glow, baby. I'm excited about this partnership. We're going to have a coupon and discount code coming. Lots more to come.

You're going to see videos on my feed. You'll see some before and afters to know this is no bullshit. This is the real deal. Caldera Labs, the official skin care of Ryan Offord and the Radcast. Caldera Labs. Premium, luxury skin care for men.

I have to get you some of this, brother. Send you a little care package. I'll bring you a care package next week. You need to. This Miami sun has got me wrinkling on a quicker timeframe. Yeah. You're leathering up quickly. Yeah, dude.

I look like one of those old Florida guys in a Speedo that's like real tan and wrinkly. My banana hammock. Yes. You might be using your cream all over. You never know. Keep it tight, baby. Keep it tight. I hope everyone enjoyed this week's guest episode

with Jimmy Rex, founder of We Are The They and his best-selling book, You End Up Where You're Heading. And really cool guy, really motivational, knows a shit ton about real estate. We talked about real estate and business, and then his kind of transformation into helping men really push through, become better leaders, doing a lot of great stuff. I really enjoyed it. Hit the back button and check out Jimmy Rex.

And next week, Kyle Cook. Really great episode. That is next week on the Radcast. So check those out. And then, of course, next week, we'll be coming to you live from the vacay lounge for the Radcast News next Friday's edition. Do not want to miss that.

We're going to have special treats, special guests. You never know who's going to be around for that. You never know. Yes. Products galore, sponsors galore, fun galore next week on the business news. And as always, go check out vacay take a vacay.com v-a-y-c-a-y you see it right there behind chris the only way to vacay premium ultra ultra great products third-party lab tested and brought to you by yours truly and Mr. Hanson. Boom bop himself down there in Miami.

Plant-based and I took a little sleep gummy last night. I was like stirring in bed. I don't know why. And I slept like a baby. Yeah. Unwind. Our highest reviewed product, I would say. And yeah, a great way to get a good night's sleep.

Chris, I think that's all we've got this week, my friend. Any final words from you and Miami? Adios. Adios from Miami. Yeah, the second language. Si, amigo. It's coming along, man. I'm catching on. Catching on.

I don't even need AI. I'll just be speaking in Spanish for my part going forward. Yes, that would be interesting. I'll speak English, you speak Spanish. I think I can carry it pretty good. I'm pretty conversational in Spanish. Really? Yeah. I can get it.

We're going to put it to work next week. Cayense La Boca. I might have to say that a few times. Let's shut your mouth. Yeah. That's a good one to know. Yes. Oh, we appreciate everyone.

You're going to find us at the radcast.com. You'll find all the highlight clips and the full episode from today. And we really appreciate you wherever, whenever, however you're listening for Chris Hansen in Miami. I'm Ryan Alford coming to you from the studio in G Vegas, South Carolina. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our

Instagram account, the.rad.cast or at Ryan Alford. Stay radical.