Right About Now with Ryan Alford - TikTok Sensation and Authentic Male Dating Coach with Jen Larson

Starting point is 00:00:00 Cause now I'm gonna do what you need now You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. I'm Ryan Alford, your host.

Starting point is 00:00:23 We like to say if it's radical, we cover it. This is pretty fucking radical if I say so myself. It's the power of social media, the power of TikTok, and it's the power of men's dating expert and blunt know-it-all, Jen Larson. What's up? Hey, that's a compliment. You do know-it-all dating. Yeah, and men's dating. Hey, that's a compliment. You do know it all, dating. Yeah, and men's dating. You're the truth.

Starting point is 00:00:46 That's right. I think the best way and the quickest way to change is to be blunt and honest with people. Yes, and that's why I like you. You caught my eye on TikTok like everyone else's. We'll get to that. TikTok fame and popularity. The world we live in. But I was like, I like this woman. She speaks her mind, which I, some men get

Starting point is 00:01:06 uncomfortable with that. I like it. I like your brashness, your boldness and your fucking smart. After all, sometimes there's that sheen of toughness, but I go, I see through it. I'm like, oh, she's tough or he's tough, but there's not like an intelligence behind it. But you're smart as hell, Jen. I'll give you credit. Thank you. And I really appreciate you coming on. Jen Larson, she's a men's dating coach, the bluntest of dating coaches, which hopefully we're going to force her to be blunt. She's going to be nice because we get her on the show, but you got to be blunt now, Jen. No, I won't be. I'll just be more blunt. I'll just keep escalating it. But it's so interesting, known in an ad agency, being knee-deep in social media,

Starting point is 00:01:46 people like you come across my radar. And not only I respect what they're doing, that they've embraced these things, that maybe they didn't have an ad agency coaching them, but they embraced the opportunity was there. But it just shows you how powerful it is with the following you've built and all that. So congrats on that.

Starting point is 00:02:05 But let's back up a bit, Jen. Let's set the table for who is Jen Larson and what made her such a badass. I think I have a lot of street smarts when it comes to dating. I have four older brothers. We talk about anything and everything. I could call. I've always called him for advice when I was dating. Because it's talking to someone who's trying to fish.

Starting point is 00:02:28 Ben asked the fisherman how to catch a fish. Ask the fish. So he said, he always told me, he said, Jen, if you need advice about a guy, ask a guy. And so that's where I feel like coming. Guys, you want advice about a woman? Ask a woman. Don't ask another guy. It's two different brains.

Starting point is 00:02:44 So it all came from your brothers. All from my brothers. All through my experiences. Friends' experiences. Even my daughter, when she was younger, she would tell her friends, just ask my mom about dating advice. If I'd ask her, they'd say, oh, I'm dating this person. She said, just go sit down with my mom. So I was literally coaching high schoolers about dating.

Starting point is 00:03:06 So I wasn't as blunt then, but I am kind of blunt with people because like I said, I think that saves you a lot of time. And sometimes people don't see the mistake that they're doing in dating. And it can be a small tweak that will just change the entire trajectory of your dating life. to inherit your trajectory of your dating life. Like when you were 16 or 20, and I know you had some of the experiences and we can go down that road or not go down that road, but were you, did that mold you? Like we're in the same age category.

Starting point is 00:03:36 You had kids a little younger, but did that have anything to do? Or is it just, were you at 10 years old? Were you just direct as hell? I was direct as hell always. I would always just tell people I'm going to be a president of the United States. My mom, every time I was done eating, she'd say, that's impossible. When I look at her, I say, that's impossible.

Starting point is 00:03:58 Had a daughter at 16, immediately knew I'm going to be a mom. Cut out all my friends, cut out all my bad habits at that time. A couple years prior to that, my brother died in an accident and so our family imploded. And on my own, you can see how I then got into bad things. I had a daughter and that's just when my life changed. Her name's Destiny, actually, because that was supposed to happen for me. And that just changed my life. I went to college. I went to Purdue. She never spent a minute in daycare, and I'm proud of that.

Starting point is 00:04:31 And I understand some people have to do that. No shame in that. But to be 19, going to college, away from my family, and I just always, if I get knocked down, I get right back up. You know, sometimes you've got to lick your wounds, but you've always in life got to get back up. My you got to lick your wounds, but always in life, got to get back up. My brothers taught me that. They're all entrepreneurs. I've never worked for anybody. It's just you got to always get back up. You can't stay down. You have a confidence about you. I think, and I hear you, I think anyone that says they're going to be the president, it's got to be the president it's got to be some cop yes you're just secretly a guy's got a girl a guy's

Starting point is 00:05:11 girl like you gotta be you had all the girl the guys liked you probably both for your looks and your approach you have the best of both worlds yeah because they feel comfortable talking to me and that's pretty much how it's always been when i was younger it just people talking to me. And that's pretty much how it's always been. And when I was younger, it just made people talk to me. I would become best friends with guys pretty easily. And there was really no filters. And we could just talk and be respectful of each other. So that's how it's always been. What was the journey to TikTok?

Starting point is 00:05:39 So talk to me about that path of maybe taking your persona and your personality. And I don't say it's not a character because I can tell it's, but what was that path to that? Was it a tip? Was it just watching what was happening? What channeled that? I wish I could say I was smart enough to think about that on my own. I started on Instagram influencing. So I was doing hair, makeup, and clothes.

Starting point is 00:06:05 And it was not sustainable. I'm usually in yoga pants, running around, or not wearing makeup. So it just wasn't sustainable. I wasn't happy doing it. And I felt it was hair and shoes wasn't really important at the end of the day. So I hired a coach. And I just said, I don't like what I'm doing. And she said, think about what do people go to you for?

Starting point is 00:06:28 Instantly, I'm like advice. That's what it is. She said, okay. Instagram is very curating. You've got to have the good lighting, you've got to have the filters. There's a lot more that goes into Instagram. And I'm busy. I have got other side projects.

Starting point is 00:06:41 I'm an entrepreneur. I look at other opportunities. Okay, hold up a camera and just speak what's on your mind and your makeup on your clothes. And just I could do that. So I started with making two videos a day, 15 days. And I went from a thousand followers to about twenty five thousand in three weeks. I mean, it just went pretty quick. And then I had a couple million, two million views and it's just gotten

Starting point is 00:07:09 quickly. So people obviously felt some connection there. I loved that. Like, I could be myself and people like me. Go figure. Yeah, there's nothing easier than just waking up and being yourself. So what were we talking about give me some juicy gen talk of what really popped off for you to start like topic and

Starting point is 00:07:33 you may not remember exactly what you said but let's go there videos that got so much comments and people going back and forth as i said women date women cheat far way more than and that is a fact that's the truth but then you've got people saying where's the data you don't need the data sometimes in your street spots and things data comes out later right because data has to someone's got to be interested in looking at it number one and then they've got to study it research it it, put it in paper, and publish it. So people are like, where's the data? It's like, it ain't there yet.

Starting point is 00:08:08 I was even watching Chris Rock the other day, one of his friend-ups, and he said the same thing. And I was sitting there with a friend. I was like, he said it too. And he's been around, right? Chris Rock's been around sometimes. Chris Rock's been around. Yeah.

Starting point is 00:08:22 He's been in the industry. He's seen some things. And he said the same thing. Women do. They get away with it because they will, you know, what we say is die with a lie. They'll never tell anybody. Even if they tell, like I said, one of my friends, I picked her up from the airport, and she said, I had an affair with my husband.

Starting point is 00:08:40 You know, that's not good. Like, no, we talked about it a couple months later. She said, I didn't say that. I'm like, yes, you a couple months later she said i didn't say that i'm like yes you did you were in my car you said that so they even deny it like they get back in their heads where they will pretend and convince even themselves it never happened so that's how they're able to deal with it so guys have to talk about it so they get caught and girls will just pictures right yeah this girl right so more girls cheat that so i like to call that you know what i call that content that's called agitation content you agitated the market especially women probably both sides for different reason you agitated men in the way that in maybe a

Starting point is 00:09:20 good way i know they do i knew it there She's so right. And then the women going, what is she talking? Of course, that's probably all the comments were. It was crickets from women for a good few months. And there was guys commenting, saying, where's the women? I think I had three women comment

Starting point is 00:09:36 in a month or two months of time. They're like, oh crap, she's giving away our stuff. Shit. Why do you, so you think more women cheat because they can get away with it and it's not known? Or what are the other factors? I think they do it because of attention, because women like attention. That's why I say social media ruined women and porn ruined men. And so women, you just go on

Starting point is 00:10:01 any Instagram, I could look at my phone now and I could find one of my friends at the beach in a bikini. Why'd you have to post that? So it's just, it's these attention things that they're doing. Because I always say, if you're in a genuinely great time where you're at, you're really getting a photo. So it's a lot of these posed photos. My friends do it. They go all out. And I can talk to them at the end of the day.

Starting point is 00:10:24 I'm like, you guys have fun. Friends do it. They go all out. And I can talk to them at the end of the day. I'm like, you guys have fun. It's just getting that photo, dressing up, getting that photo, getting that attention from a guy. It's pretty easy to sweet talk a girl if she's willing to cheat. I hate to say that.

Starting point is 00:10:36 Then it just comes down. I think you said this. It comes down to the morals, right? If they have morals, you're probably okay. But if they're loose or not there, then that's the biggest. Oh, yeah. okay but if they're loose or not there then that's the biggest oh yeah many of my girlfriends who will just they give off that energy like don't even approach me and she doesn't get approached ever and she's gorgeous but she never gets approached so well it's right as a female yeah exactly what's some of your other like key nuggets of tiktok isms or instant i know you're

Starting point is 00:11:07 on both platforms big now but what are some other i think now because i get a lot of we're done we're on the dating scene i want to keep my money and keep my peace and so i think i think though if someone perfect were to show up at their front door they of course would date right they're just this modern day feminism really destroyed a lot of stuff and now they're on social media talking about how you should have three guys your first guy your second guy it's a rotation that girls are starting to have with these guys but i say do a prenup if you're worried about losing money because you have a divorce, do a prenup because there's no better time to split your assets when you like each other. And it's almost like we get insurance for our car in case something happens.

Starting point is 00:11:52 We have house insurance in case there's a flood. You should have marriage insurance, which is a prenup. And it shouldn't be an unloving thing. It should be like, hey, it should almost be looked at as a loving thing. Listen, if this doesn't work out and we become enemies, you're going to be okay. I'm going to be okay. None of us are going to walk away broke and having to start life all over again at 40 or 50. But you're talking rational when all the endorphins and the I like you so much things are going off. So it's like the rational stuff goes out the door, right? It does. And I've heard people that say, you know what, we get,

Starting point is 00:12:26 my mom and I take dummies just so we can get it done. Because sometimes you might need to be a little lucid to just ride it out because no one wants to truly sit in those feelings of this isn't going to work. It's not a fun thing to do, but it's not also fun to fill out your driver's license that you'd be an organ donor if you die. It's not fun it's things happen so i say no we won't bring up how many times have you been married have you been married more than once

Starting point is 00:12:58 i have so the that's also how i got into the coaching is I decided I was picking the wrong people. I was finding projects. I was putting like my hard hat on. And so now I'm like, you know what, I have this energy and this gift to help people. I'm no longer going to date people that need help. I want to find someone who's stable and healthy and has already worked through their stuff. But yeah, I picked a product. So my first husband, ex-husband, is really great. He's the one I have children with. We get along very well.

Starting point is 00:13:36 I always say it's Kourtney Kardashian's goddissick. We just get along. We did mediation. We didn't want to judge deciding custody. So we decided it ourselves. We roll however we want. The second marriage was pretty gnarly, pretty abusive. That was short-lived.

Starting point is 00:13:55 And I'll just never get myself into a situation like that. So through all that, I learned that the, I just, when it takes two to tango, I had to go through, like, why was I picking these people? Because that's part of my fault, too. Yep. You had to eat your own dog food, so to speak. That's right. Take your own advice. That's right.

Starting point is 00:14:12 That's right. So the things people call me about, ask me about, we talk about, a lot of it, I've been through. We've all been through, like, heartbreak, breakups, the awkwardness of seeing each other. There's a lot lot not knowing whether the relationship we've all pretty much at the end of the day does it does it boil down to the whole men or is it men or venus and women or mars is that is it like is it like and i don't even i don't even i've never read that book but i i assume the premise is like, just say they truly are that women are more difficult, but women try to make men more difficult than, and they're really not.

Starting point is 00:14:52 That's right. They just, I was talking to a man today and he said, I was talking to a group of friends and he said, we all agree. Books don't even matter to us. He just wants him to be nice to us. And that's true. It's like treat him like a king, you treat her like a queen, and work out problems as they come, nourish the soil, pull the weeds, and you can have a really great life with somebody. And I think picking a partner is one

Starting point is 00:15:18 of the most important decisions you're ever going to have in life. They're either going to direct you forward in your dreams and what you want to do or they're going to completely hold you back. And with me having three kids, I worry about that. So they get coaching. They get free coaching from me.

Starting point is 00:15:34 It's true about women do want to like, I think my wife wants me to be more complicated than I am. But it's not all the time. But I think she's figured it out now. I'm on my second radio too. And I think it's like not all the time but I think she's figured it out now I'm on

Starting point is 00:15:45 my second rodeo too and I think it's true though I think they I'm like it's not that complicated it's not more it's less whatever you think is being thought and that's why I think when you just the wheels start to spin oh they just kind of make things up in their head and it's just it gets really out of control you're like I was just making pizza nothing much to her head. And it's just, it gets really out of control. You're like, I was just making pizza. Nothing much to it. Like I, so it's interesting dynamics. Yes, we do women. And, but that's kind of why I decided

Starting point is 00:16:12 I'm just going to coach men because sometimes in an argument, it doesn't take one person to end it. Women have asked me to coach them. I would do take some people on, but mostly it's women. What's, what are the universal issues? Probably touched on some people on, but mostly it's been men. What are the universal issues? Probably touched on some of them,

Starting point is 00:16:29 but what's the most common thing you're solving when you're working with men and coaching them? It's been a lot. So this is the one. I would say the thing that I've done most and is also the most pressure for me when they're like, should I stay or should I go? Because, you know, they're saying. Yeah, because then you feel like you're not liable or like of breaking up a relationship.

Starting point is 00:16:57 So they'll say, and I get it. They're like, my friends feel this way because they're protecting their buddy and then their family. So they're getting advice from all these people. And so sometimes they just want to call me and ask me and say, here's what's happening. Here's what's happened. What do you think? And luckily, that's why some people try to DM me and ask me for advice. And I just say, always be on the calendar.

Starting point is 00:17:21 Because there was this one guy in particular. Within the first five minutes, I'm thinking, yeah, this girl's horrible. By the end of our conversation, I said, you married a unicorn. You've got a great relationship. Good for you guys. So that's why it's important to talk to people. It's like doing a job interview over text. You don't get that.

Starting point is 00:17:43 So there's some people who do try to slide into my DMs and and get free advice, but it's a disservice to them, honestly. Yeah. I would have had this guy get me for it. I'm like, yeah. So. I think the hard thing with relationships is, look, it's a compromise, right? No one. You don't want to compromise too much because then you're unhappy.

Starting point is 00:18:03 That's the balance. And it's no one's going to be perfect. And women, men and women are different. But the hard, I think the hard thing in relationships is knowing like, what is compromise versus giving up who you really are. And it's a little like, and knowing what those boundaries are. And I don't know, even the right person is clear. Most things I think could be worked out.

Starting point is 00:18:28 What is the problem if there's something that you have to compromise? Like, why do I need to compromise? And if it makes sense, then you'll want to compromise it, right? If she says, I just want to be able to stick to your phone. Why? Because I feel insecure. All right, go ahead, check it. I don't really care.

Starting point is 00:18:41 You know, then you don't look at it as controlling. You just look at it as, okay, I'm doing nothing. She can look at it. Any time they could take at it as, okay, I'm doing nothing. She can look at it. Any time they could take my phone and look at it, there's nothing. I just always say, don't look at my text. Or if you look at my text, don't comment on it. Why did you tell your brother this or that? Or what did you guys talk like?

Starting point is 00:18:59 Don't comment on it. It's a private conversation. But you can look at it, but I don't want any comments about it. Is it dirty? Are we talking dirty? you got my peak my interest okay oh me like me and my brother talk about everything okay yeah he'll just say oh you know talk about his wife or all it's crazy there was this one time i texted him this was i was in a really bad situation. I was divorced, single. And I texted him. I said, I just slept with this guy. I said, I got really drunk and I regret it.

Starting point is 00:19:31 And I feel like crap and I want to go home. And like, he just wrote out, here's how to get the hell out of here. Here's what to do. And block him on everything. Don't mess with the guy again. And so I blocked him on everything. And oh my gosh. But it was just a huge mistake after like divorce you're just out there in the wild and end up drinking too much because they

Starting point is 00:19:52 pour you shots and i'm just like oh lordy so yeah we can talk about anything like it's one of my brothers in particular we talk about pretty much everything but i like that i like to be able to have his blunt advice and he's kind of the one that helped me understand how much it's needed because when I was in relationships going through a breakup he would say for instance there was this one breakup that I went through the guy cheated on me then he broke up with me he said Jen do not call this If you ever want to, don't do what I did. Because I was begging him back. I looked like a idiot.

Starting point is 00:20:29 I just lost all my priorities. If you ever feel like calling him, you call me. You call your friend. He's like, you don't call. You don't text him. And he just told me what to do after that. Because I don't, like I said, I don't really like the therapy route. I think therapy is good for healing and trauma and all that stuff.

Starting point is 00:20:48 I'm getting over breakup. I want that 10 minutes. Here's what you do. And then I call again with another, you know, and it's just, I want to know the steps. I want this work. That's the right thing to do. Honestly, I think we all do. What percentage of the guys you work with does it, even if you don't tell them, it's hopeless? When you're working with guys, is it more or less that I would think that you're sitting there listening and you're going, this relationship's hopeless? Or are most of them fixable? Honestly, it feels like they're already coming're already because they're on the way out

Starting point is 00:21:27 and they don't know that other source that's not in their life let's not have a biased opinion that needs that clarification because that's what i was saying like anytime someone books a call with me they're always going to walk away with more clarity regardless of what their question is so i think that's a lot what people are looking for is that clarity yep and sometimes it takes a few calls sometimes it's a one-and-done phone call what's some of your other agitational comments on on social media mean girls on their own like the women are mean which is that's what i'm talking about in here you guys are assholes and you're like complaining you can't oh no they're not complaining you can't find a guy they don't want to like sure

Starting point is 00:22:10 you don't um so yeah i just feel like a pick me girl kind of it's just ridiculous or someone will do at my video i'll always go look at that video and let these girls start commenting these are insecurities i commented below i said yeah she's crazy as hell don't listen to her yeah i always appreciate you at her stitch but i always try to get into my comment section and respond but some of these videos just i can't keep up a lot of people are just fighting and i'm like it's almost like a divorce. If I'm in a date, they're fighting. People are fighting in the comments of your videos? Men and women are fighting. Yeah.

Starting point is 00:22:54 I love it. It's just they get really nasty to each other. And I don't like that negativity. So I will just ignore it all. But when there's those other videos that I post, I reach onto and I'll talk back and forth. One of the coolest situations happened that was when I talked about how women cheat more than men.

Starting point is 00:23:14 This guy came on there and I know he's, he didn't say this is okay to talk about. He said, I just found out my wife was cheating on me. We have a 12 year old. I'm devastated. He doesn't know that I know. And I just, oh, we got comments just flooding in like poor guy and get all the money now and this and that and i ended up reaching out to him and i just said actually i was telling my brother

Starting point is 00:23:35 about him and my brother's like i'd love to talk to him so they started talking we come to find out this guy lives in illinois my brother's an attorney in Illinois. So he gives them all this free advice on attorneys and divorce. And she said, I'm done. There's no way I'm going back. He wanted a divorce. But I just think that's how cool the power of social media. Suddenly, he's got an attorney he could talk to. And the guy that was giving him great advice.

Starting point is 00:24:00 Her brother gives great advice. That's crazy. We were talking pre-episode like social media now is it's the social version of television and because you've got education and entertainment going on but it's what people are paying attention to and leveraging and then they're building community like you're talking about like within the platform power is incredible what tell me let's give some value we have a lot of men that listen okay i know it's hard i know you would be specific to a guy if you're working with them but maybe

Starting point is 00:24:34 give me a couple of nuggets of guy tips for girls like how to get ahead in your relationship what are maybe like a couple things that maybe aren't sometimes there's things that you know you should do and they're obvious but you don't do them or whatever but are there things that might surprise that could help guys generally in a relationship with a woman yeah i think a lot of it has to do with mindset and then strategy i would get your hands on if you don't want to do a coach, I would get your hands on some books. Because happy people make other people happy.

Starting point is 00:25:11 So I think a lot of it starts with internally. And it starts to bleed out. Taking care of yourself. I always tell people with fresh air, I know this sounds easy and small, but taking care of yourself is very important to take care of someone else. And always, like they say, you attack the problem, not the person. Every fight is, look at it as an opportunity to learn more about the other person. But there's some people who are just toxic, so when they get into a fight, it's yelling and screaming, and there is no communication.

Starting point is 00:25:43 Like I said, my second marriage, I didn't hear a thing he said when he was screaming and there is no communication like i said my second marriage i didn't hear a thing he said when he was screaming and yelling he just looked like a child having a tantrum you can't communicate with that there's nothing to work with so sometimes you have to step out for 10 minutes but i like to always do this listen if you're heated and you can't talk right now just say i need 10 minutes 10 minutes. I need 30 minutes. I need an hour. But then set that time where you're going to say, all right, we're going to come back and talk about this. That way, your anxiety isn't increasing like, when are we going to talk? Is this going to ruin our plan tomorrow?

Starting point is 00:26:16 Like the wheels start spinning for women. So I always like to give that advice is have a time where you will talk. And it's okay if you're like, I'm still pissed. Give me 30 minutes so i think just having a period to the end of that argument is a good thing to do yeah women are definitely the wheels are spinning guys think about it but they're the women are like they've created 17 scenarios in their head and 14 like that's exactly right my wife does that overthinks things i'm like i don't i do it too that's why in a relationship that's like the rules and then i underthink things and i don't like maybe give as much

Starting point is 00:26:53 value or significance to something that probably should have had more value or significance so it's like it's double-sided what you're talking about is that's what i'm gonna be working on soon as creating a course for men where you just download it you have it and it breaks down how women are like if you are in a relationship you want it to work and you're thinking about hey mother's day like what do women want so it's almost like you don't have to think about it but it looks great having a woman telling you how to treat a woman like i said fishing ask a fish so i am creating a program that i could just email out and then you have it you're good and

Starting point is 00:27:31 i love that and i know we'll hit it again at the end but okay if you look up jen larson on tiktok give everybody the handles that's a good point to so that people know when those things come out i'm sure that they're following your channel yeah so most of my content comes out on it will be on instagram so it's jen larson official on instagram it's also official on tiktok youtube is coming clapper all the social media outlets you never know what's going on with tiktok some days it's going to be gone some days it's not so i try to get filter everyone into instagram because it's more protected there. Yep. And I don't want to lose touch with people because I actually got cut off from a lot of the other day on TikTok and I've been banned for a week.

Starting point is 00:28:11 Not being able to talk to people is just wild that someone could complain and cut off my contact with my followers. It's a bad thing of it. It's just the Wild West and with that kind of stuff. That's right. Again, back to a little more values as we wind down here, like Jen, like talking with Jen Larson, TikTok famous dating coach. A lot of people go, I could do that.

Starting point is 00:28:35 I could pop off on social media. I've got ideas, but they're like functionally don't know how to get started or how to come up with regular content. Maybe share some of your tips or tricks with just how you plan get started or how to come up with regular content, maybe share some of your tips or tricks with just how you plan things out or how you come up with ideas and maybe just some of the functional ability. Obviously, anyone listening, if they're not interesting and they aren't as blunt as Jen, they probably won't pop off, but you still need a process and a system with which to do these things. Of course. That's what changed everything as I had a system.

Starting point is 00:29:07 So posting twice a day, posting content that you can keep up with. If I'm always posting sitting at a desk, I always have to post sitting at a desk. If I am always posting in my hair and makeup is done, I always have to continue that. There was this one guy, I know he started making TikToks where he's walking down the street and he's holding the phone up and he's saying, here's three points. If you want to make money, you know, it's even faster. That's what he has to do every day. Walk down the street and hold a freaking phone. Because whatever you start, that's got to be how you do it from now on. You can't suddenly be walking on the street and then

Starting point is 00:29:44 you're in a chair and then you're standing up in front of the mirror do that yes maybe once in a while kind of do the makeup while you're talking you're doing something you know what you would naturally do but for the most part the algorithm is going to see that box and that's important so doing something you can maintain if you're not someone who can do the hair and makeup every single day, don't do that. Throw a filter on. Who cares? Also, you've got to really figure out a niche. I could have started with, I'm just not for dating.

Starting point is 00:30:13 That's not even down good enough for me. Like I had to go, do I want to do coach men or women? You've got to find a very fine niche. And how you find that is ask yourself, what do people tell me about? Was it asking about makeup? Was it asking about finances? Is it asking about cars? Is it asking about the newest and hottest shoes?

Starting point is 00:30:35 Whatever your passion is. There's a lot of other people that have the same passion. So, bless you. Thank you. So, yeah, there's always other people out there that have that same passion. So, it doesn't even need to be i coach men obviously there's a lot of men in the world but talking you could be the expert of sneakers talking about sneakers and it's and use your personality don't copy anybody else because they'll come off as is you gotta be is is tiktok like the out the organic reach there for you still there yeah hi yes that's the most impressive thing about the platform is usually at this stage it starts to

Starting point is 00:31:15 dwindle but that still seems to as long as you're being consistent have good content like it's that organic reach still gigantic. Yeah. Yeah. So now I would post, I try to post once a day. I was doing the live, like I said, I'm in live mail right now. So working on another project this week. But yeah, you've got to stay consistent. That's very important. The algorithm loves that.

Starting point is 00:31:37 You and I were talking about how 18 to 24, 25-year-olds are now using social media search entities to make everything searchable. Put a question in your caption. What's the best sneaker to wear with a business suit? Just, or whatever, just making things up. So put that question in. Also, I would say have three avatars. Those are the three people you're talking to.

Starting point is 00:32:01 Write them down, right? It's Jim. He just got divorced. He's got three kids. He's got a great job. And then to them solve their problems but get three avatars three people that you're basically talking to and keep the hashtags i think we're keeping like three or four is what tiktok wants they don't want a bunch what's what are yours my avatars? Yeah, like your hashtags. Oh, it's single men, divorced men, dating advice, relationship advice.

Starting point is 00:32:31 That's usually the main ones. Yeah. I'm reading one of your captions. Good women are like Lambos. Not many men qualify for one. That's what you're in for folks and that's the thing like if you guys want like a high quality go where they're at go to the country clubs go to wine tastings go to oh bring a book to a wine bar i know that sounds silly and not many people want to do that but go where they're at even if you can't read well do headphones in

Starting point is 00:33:06 do an audio book get the wine bar you gotta hold the book I've got an earpiece in I'm just listening yeah I think also I love I hope we have a minute I tell people all the time there is nothing more I love than getting hit on randomly at the grocery store, at the baseball game.

Starting point is 00:33:31 Do that. That is the coolest thing. And that means you have so much confidence. Yeah. And also, I was telling someone the other day, if you walk up to a woman and she gives you a no, who cares? That no is so insignificant compared to someone you've been dating for two years and they know everything about you, your ins and outs about you. And they say, I'm done with you. No, I don't want you. That no hurts. Walking up to a stranger and makes a decision in a second, two seconds. No,

Starting point is 00:34:02 that's okay. You got to keep going. Be bold. Be bold. Be bold. Be radical. Oh man. I'm just bruising through your Instagram here. I love it.

Starting point is 00:34:20 I love it. Jen, I know you got a lot of things cooking and let's hit those channels one more time for everybody where they can follow you on Instagram, TikTok. I know YouTube's coming. Yeah. So Instagram is Jen Larson Official. That's also where you're going to book a coaching appointment if you want a one-on-one personal calls and call. All my handles, Jen Larson Official. TikTok, Clapper, YouTube's coming, but it's all set up.

Starting point is 00:34:46 It's already all there. So you can start calling even though I'm not starting to load up content there. I'm just getting started. Yeah. No, you're early. Hey, we're early. See, I like to get ahead of these things early.

Starting point is 00:34:58 I know the stars when I see them. Oh, thank you. And you're going to be what I know. I want to stay in touch and follow your journey. And I really appreciate you coming on. Thanks for having me. It was fun. Go follow Jen Larson.

Starting point is 00:35:12 That's J-E-N-L-A-R-S-O-N official. We'll have all that in the show notes. You'll see that if you're watching or listening to this, that's down there in the show notes. You'll see it. And if you're watching, you see my hand pointing down. I do that sometimes and I'm like, I'm on the audio. But no, we do have video.

Starting point is 00:35:26 We're on YouTube and everything else. So you can find Jen on all those channels. You know where to find us, theradcast.com. Search for Jen Larson. You'll find all the highlight clips from today. I'm Ryan Alford. You can find me on TikTok, Instagram. See that blue check, the one I didn't pay for?

Starting point is 00:35:41 It's everywhere. It's at Ryan Alford. We'll see you next time. The Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.

Right About Now with Ryan Alford - TikTok Sensation and Authentic Male Dating Coach with Jen Larson

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