Right About Now with Ryan Alford - Tyler Rich - American Country Singer/Songwriter and Animal Rescue Enthusiast

Episode Date: October 5, 2021

Welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford talks with Tyler Rich, American Country Singer/Songwriter, and Animal Rescue Enthusiast. Tyler talks about the people he admires and his influences to love country music. He shares the most difficult problems he's had as a musician and his inspiration to write his own music. He shares how he started from doing guerilla street marketing to building his own network and social foundation. Ryan and Tyler also discuss the importance of believing in your own brand and having the confidence to market it. Tyler also talks about his love for animals and how "Rich Rescues" started and more…Tyler also has a quick take on RAD or FAD trending topics;Instagram ReelsKanyeDolly PartonCountry Hip-HopJake PaulLearn more about Tyler Rich: https://www.tylerrich.com/about. Follow Tyler on Instagram: @tylerrich and twitter @TylerRichMusic.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

In those early stages, I would print out these little cards, almost like business cards, and it would just have my picture, and on the back it would say, download a free song if you follow me. Here's the link, basically. And I would DM these links out to download a free song on Reverb Nation. Once you go to a label, and you're on a major label, and a label like Universal or Big Machine or Sony is going to put out your first single on country radio, and that's the first thing you've ever done, it already kind of is like a facade to people that really dig into it. Whereas if you've already really built grassroots with people

and you have a network, a social network and a foundation already, people believe it more. The hardest part of ending is starting again. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. Hey man, if you've been checking my playlist, if anyone been if anyone that knows me they know i'm a country music guy so i'm gonna get as many country music stars as i can and i got my favorite guy right now tyler rich what's up brother what's up thanks for having me man yeah man for this i was excited i like i was like i'm gonna dm tyler i've been i know you're busy you're back on the road we'll talk about that but loving your the newest hits, which we'll talk about.

And I was like, damn, I want to get this guy. I know you've got an interesting journey. Just super thrilled to have you on the show. Thanks, man. I'm excited. It's different than the normal type of podcasts I do, so I'm excited about this. Cool, man. Well, let's just start down the road.

We'll get into some of the latest hits and all that stuff, what's going on today. But I do want to just talk about your journey and your background and all the nitty-gritty for coming up and building a career in country music and everything behind that. So maybe let's just start down that road. Yeah, man. So I was born and raised in a little town called Yuba City, California. A lot of people are always like, hey, California, man, why do you like country music? Usually people that say that have never been to actual California. They've only been to Disneyland or L.A. and whatnot. Where I grew up is one of the agriculture capitals of basically the entire West Coast.

So I was raised around country music and farming and all that stuff. Just fell in love with the songwriting and country music when I was a kid. And pretty much anybody in my age range, I'm 35, so we all had from Brooks and Dungard, Brooks, George Stray, Alan Jackson, all that kind of stuff to really suck us in. Alan Jackson all that kind of stuff to really suck us in and then being from California I was also a massive fan of every other genre of music because I was surrounded by grew up pretty close to the Bay Area as soon as like Bay Area hip-hop to uh rock you know Metallica was from there Deftones was from Sacramento Pop Roach was from Sacramento all these places I grew up around and so I had all these like really cool influences growing up and dove into guitar and bands and all that stuff when I was in high school and then my early 20s and then all of a sudden you

know guys like Keith Urban and Tim McGraw and Kenny Chesney all that stuff when I was departing from the band I was in and it was just going to be me and my guitar uh and I was going to be a singer songwriter I was like what do I really want to do and country was like just that obvious like i want to write songs about where i grew up what i grew up around who i grew up with um and the ex-girlfriends i can't stand you know and like all these like real realistic stories where i grew up and whatnot your favorite beer and and uh yeah the lawn, the used to mow. Exactly. You know,

and country sets you up so nice for, um, to be as honest, painfully honest as you want to be, you know, and, and, uh, my uncle that taught me how to play when I was a little kid,

it was, it was always country. You know, it was just him, myself, two guitars, him and a couple of friends, their guitars.

We would just sit around for hours, uh, playing music. And so that's really when I fell in love with the song and country songwriting and so yeah i just graduated after doing music so i went back to school and i got a degree in economics uh for some reason crazy off the wall yeah perfect perfect match with country music yeah i know exactly i think yeah i think i needed something to get my mind off of this thing i've been chasing for so long and take a break and and so i went back and i finished and then when i was done with that is when i moved down to la

from so i graduated from sacramento state and moved to la to do this singer songwriter thing and started writing a bunch of songs down there just alone for the first time ever and then we got into producing pretty quick and put a couple just independent tracks out and this was probably like eight nine years ago at this point because time is just now especially after covid i'll see friends now and i'm like hey what's up dude i haven't seen you in like a year like oh man it's been like two and a half like that would make sense because we have like a year and a half gap in the entire world uh but so yeah probably probably like nine years ago now, we put out a couple of independent songs. This is right when Spotify wasn't even a thing yet.

You know, it was like, it was really guerrilla marketing still. You know, I had to, which I know is pretty, what this podcast is really about is like the business side. Man, in those early stages, stages we would i would print out like these little cards almost like business cards and i just have my picture and on the back it would say download a free song if you follow me here's the link basically and i would like dm these links out to download a free song on reverb nation and i would go to festivals and i would go to front of the lines of any shows i was playing, and I would just hand out these cards, hand out these cards trying to spread my music.

And then it eventually got me to Nashville, and then the rest kind of just happened from there. But that's the nutshell version of how it kind of started and what got me from California to the East Coast. It's an interesting journey. I mean, it's like I know every past, every, you know, it seems like hit artist or whatever, every journey is different, but it's definitely a different path.

It seems like every other one I've heard is like move to Nashville with the dream in mind or something like that. But I know California pretty well and knowing how, you know, some of the rural country, it's a huge state, like, you know, you know, some of the rural country, it's a huge state, like, you know, and how popular and how it kind of did originate some of some major artists and things like that and country and things like that. So not that shocking. But what do you think the biggest challenge for you, like, you know, through that journey?

Is it just like, is it just, I don't know, you don't seem to lack confidence, but like, it just seems like the journey for artists, especially is like when you're trying to get that fan base and trying to kind of get the machine rolling or something. I mean, talk about just some of that, some of those just challenges and, you know, things you've struggled with or, you know, that you feel like you've kind of pushed through on. Yeah. Um, the biggest struggle always is, well, what you said about confidence is important because that's the number one thing you have to get no matter what, because if you don't believe in your brand or believe in yourself and what you're selling, because I mean, I'm an artist,

I'm a musician, but I mean, it's business more than anything in the world, you know, and you have to believe in it and what you're selling. And it's so crazy important because when you're trying to tell somebody to listen to your music and they sense any sort of hesitation or like any sort of like they get like i mean if somebody tells me hey man will you check out my music and i have like even a five percent inkling of like this weird vibe from this person i'm like but want to yeah right so that is super important obviously but as far as going back to that gorilla marketing thing, man, it was it was so important in those early days of getting those that core early on, because you want somebody you want people that are passionate about your your progress and your journey. there uh and i'll give you a perfect example of this like i was there when it started kind of thing right so you think seven years ago eight years ago i was at stage coach which is a massive country festival 100 000 people in southern california yeah and i used to walk around with

those little cards i was talking about and i would hand them out i'd take like 3 000 in the festival and i would walk around and i would just tell people like hey i'm playing next year they're letting me promote ahead of time here's a free song and it was a lie i was never playing next year you know but then you got three thousand people yeah i like it you got three thousand people now they're looking at this card being like hey i've never heard of this person next year we could be the only one singing this guy's song let's check it out you know there's a a pride and an ownership that a fan can get from that um and then so now flash flash forward like five years later. So in 2019, we played stagecoach finally.

And we had, I think they said 12,000 people at our stage. We were closing the XM stage and 12,000 something people, four o'clock in the afternoon, you know, midday slot. But we had a massive massive following that's a lot and our crowd and i told that story on stage about walking around with those cards and i said were any of you out there one of these years that you got one of these false advertising cards right uh and it wasn't false your year was off and if you believe it it was not hey i tell people you say that things in marketing. And if you believe it, it was not. Hey, I tell people, you say things in marketing,

as long as you believe it, and you're going to manifest that it wasn't false. Yeah, and it never wasn't true that I wasn't playing next year. There wasn't even a lineup yet. So in my mind, I was going to play next year. Exactly. Because none of us knew yet. How did people raise their hands?

Did some people raise their hands? Dude, not only did they raise their hand, but so many people lifted that card up in the air. No shit. So people had saved them, right? And so that's just a little thing that just shows how one little interaction could go such a far way.

And ultimately, our biggest thing is making sure we grow in each city. I don't really play certain markets as much as i play other ones and we just played a show in columbus ohio headlining show two nights ago and um we were just looking at how many people were coming and the crowd was massive and we were just super excited and i looked at the guys backstage and i said man three years ago we headlined in this city two blocks away and we sold 12 tickets, you know, and and then we were about to play the show and you walked out and we

played 75 minutes and the whole crowd, massive crowd was singing like every word to every song. And it's crazy because you can play a show, you know, a week ago that might not been that good. But as long as where you have been before continues to grow and every time you put out a new song more and more people are listening um as long as you can visibly see it then you know you're in the right direction well greenville south carolina needs needs some tyler rich you know surely i agree i agree i know so we'll start the fan club here specifically with this podcast. We've got a national audience pretty growing ourselves,

but Greenville, South Carolina needs some Tyler Rich. We'll come back to that. Maybe we'll get you down here for some kind of benefit or something like that. We'll figure that out. So talk to me, man, Tyler. Talk to me about talking to Tyler Rich, country music artist, writer, superstar. I'm going to give you all the accolades, brother. I like to praise up my guests.

But talk to me about, like, maybe the biggest difference. Like, I think there's a perception with country music of, okay, the way careers are grown. Move to Nashville, you've got to sign with a label, you've got to do it this way. Like, you know, not everyone listening maybe knows the business of country music, but maybe talk to me about like the reality of it and maybe the perception of some of the business of, of, of growing and becoming, you know, a star artist. Yeah. Uh, it changes every year, you know,

the process, um, you nailed it when you said that, you know, that's like nailed it when you said that you know that's like well you said earlier also you know so many people say oh i left and went to nashville first and built it from there whereas then i chose the route of building it from my home state first and um then going to nashville but there is the conception that you you need to move to nashville where la is the nashville of the west coast you know what i mean it's, you moved LA. You think you can do anything entertainment related. And I realized pretty quick, I needed to actually live in Tennessee. It's like being in politics and refusing to move to DC, being an actor and not living in LA. You can't,

you have to be in Nashville for country. And so I learned it pretty quick, but you know, they say you move Nashville, um, get a publishing deal, then get a record deal and then spend forever, figure out what's the perfect song to release first, take that to radio. And that has been the machine that works every single time as long as you have the right song and you have the right team, etc. In this growing age of streaming services and constant just content at your fingertips, no matter what it is that you want immediately, that is changing. fingertips no matter what it is that you want immediately that is changing and there are a lot of artists i'm seeing that are absolutely just crushing independently because of stuff like apple and amazon playlists and spotify playlists and um there's just a discovery aspect there never was

before yeah and if you make it on hot country on spotify and you are unsigned and you're getting you know a million streams a week or something like that from that that is massive awareness on your product right your song and so it's it's interesting to watch change now in my timeline my situation that was not even an option in my mind or even in reality you know like i was very set on my i need to get this record deal and then we're going to take so country radio is still the biggest radio format of any genre whereas in people that listen to other genres don't necessarily listen to the radio as much anymore as country consumers do um country radio is everything to the country audience still

so in order to get on country radio actual charting country radio stations you have to have a record deal and so if you don't have a record deal you don't have a promo team that's pushing your stuff to country radio and so it's uh it's just become like other genres man you can do it is the you can do it without a label for a long time. Uh, country. I would still, my number one form of advice is go get yourself a record deal,

but get the right one. Even if it's an independent one, even if it's small, you need a radio promo team because country radio is the spark to every career. Still currently. That was validated by one of the, the biggest self-made country artists

that was on our show a few weeks ago, Coffee Anderson, who did Country Ever After, who's been 100% self-promoted, never labeled, but he even admitted, and he just signed to get on Country Radio starting next year, that that's the avenue. He's done really well. He's made good money. Maybe not millions and millions and millions, but a very comfortable,

really nice lifestyle, um, you know, through other channels. But even he said, and, and it doesn't surprise me because that genre of country music, the people that I don't know, down home, good country music, people just still listen to the radio, still trust the radio, still love the radio, the DJs and everything else that that's just been the staying power. Had hadn't it? They get off work.

What do they do on their way to dinner or their way home? They just turn on country radio. They don't open their phone and figure out what they want to play on a playlist. So that's a large chunk of your demographic. And with coffee and so many other artists, especially Texas artists, people just crush. There's people that aren't played on country radio that'll sell out massive auditoriums all across the country and they don't need country radio to do it. But if you're wanting, so for instance, we'll be put on lists for opening slots for tours, you know, and like, Hey, Tyler's available. This person's available.

This person's available this person's available and then you'll get like i just went through this with our headlining tour that is on the west coast uh it starts four weeks from tomorrow and so when we're looking at openers they send these press packages and you look at their streams and you look at all this stuff but when we get submitted to things we just got submitted to a few for next year there's a number one criteria that must be matched, and that is that you have a current song climbing on country radio. And if you don't, you're just not going to get big tours. Unless you're an anomaly.

There's outliers to every situation. But if we're talking status quo, run of the mill, what's going to happen? You need a damn song on country radio. You can do that, and you need a damn record deal. I love my label, Big Crush for me. We've definitely had our battles with Country Radio and our ebbs and flows and whatnot, but we're just like everyone else.

We're in the fight every week, getting it done. What is, I mean, I know I'm not asking you to smack the hands that feed you, but since you just made that point, I am just curious, like a little bit of the, cause I get it that you have the record label, they're promoing you, they're, they're pushing you. They have the relationships. I mean, business is still about relationships and it always will be, but is it,

is it just purely play my guy more, play my girl more, whatever. I'm saying guy universally play my artists, artists, duo group, whatever, more, more. It's just, it's just constantly trying to get more plays. Or is it more complicated than that? Pretty much, man. It's a like, so your radio, your record label, your state, your promo team, I have seven, I believe or so people on my promo team specifically that work my songs to country radio okay um and their job weekly is yeah connect keep the connections going

talk about getting it added and then talk about getting it put more uh it's such a process where they have to work together with other stations too to make sure that some that like you know if my song is crushing in spokane right now on the radio they're going to start lifting it more because that means it's doing good for their listeners their listeners want to hear that song more but if they go too fast and then someone in greenville is going too slow then when it really comes down to the end and they're fighting to chase that number one song it's already burnt out in this market over here they'll come off the song because it's already hit the top of their countdown so they have to at the same time time it so that all that so everybody's working together at the same time um and you know business relationships are the

number one so you gotta think after a year so my second single once i got pulled from country radio it did what it was going to do then we're figuring out okay cool what's next about six months went by we're getting ready to send the ship the next song is what we call it and then quarantine hit and it's now a year and a half and then now we just ship better than we're used to my current single a couple months ago but radio moves around so much so all so it's like, we could do zoom, zoom hangs. We could do all that stuff as much to meet new people that run these radio stations, but it's just not nearly the same.

So now what we're doing is I'm actually flying out, meeting these radio programmers and DJs again, and getting to know, um, cause there's nothing bigger, bigger than the human connection in person. And we all got so used to, you know,

being able to do this and the luxury of being able to do this which is incredible um but it's it's just there's nothing that compares to that human connection of um it's hard when you have because even when you get a record deal man there's how many slots on a charting station of 60 songs on a billboard or media-based chart, basically. So you think 60 can do 500 or signs of major labels, probably. Yeah, with how many songs? Yeah, so how do you get your song to be in that 60? And it's not just about having a good song. There's like 17 layers of it. What about the whole now full album versus singles?

It seems like there's never been a time where there's more EPs What about the whole now full album versus singles? It seems like there's never been a time where there's more EPs. I've seen some of these guys that I like, and they have seven singles the last three years and not a single album. I don't know. What's that all about? Man, myself, I'm 35. So for me as a music fan, I want to buy an album, stream an album, whatever.

From front to back, I truly believe in the art of, you know how long it took me to decide the order of my album? It was a long process. And it had to do with the keys of the song. It had to do with the energy of each track. It had to do with the story it told from beginning to end. But unfortunately, fans just don't listen to music that way anymore. Super fans will. I mean, like the real diehards always will.

So that is why I believe the album obviously will never die, because super fans like the filler songs. They like the deep cuts. They like the sad, bastard ones in the middle you know like all that they love all that stuff but and it's a singles chasing game because at the same time you've got other fans everybody just content is so readily available and if some artists are putting out a new song every month and then I'm only putting a new song every four months, fans are listening to the other artists, and they're forgetting about me.

And so they want music as fast as they want Instagram posts, and it's just this weird world we live in now that we're all getting used to. I personally would love to, you know, we just, like in a week, it'll be a year since my first album came out which sounds crazy to me because it feels like yesterday yeah and i would love to just track a new album and put it out but you know realistically like probably gonna do an ep and then maybe another ep and then those eps together will be called album two you know and

we all i wish we all didn't even do the answer as to where it's heading and what it is if we literally have meetings and talks like every month or so about what the plan is and that changes every month because we're like well maybe instead of releasing one song we'll release three you know but then if we're gonna do that we might as well release an ep but then you worry about burning songs is what we call it so if I think I've got two no-brainer hit songs do we record them right now and put them out or do we wait a year to put the other one out because it takes a song a year to go number one on country radio so do you release one hit a year and then 11 you know or nine deep cuts just so that that one song, what do you do? Right.

Yep. Fascinating. I love it. This is the behind the scenes stuff of the music industry. People don't completely realize that go into it and the complexity, you know what, in our industry, like we've, we've contributed to your complexity, which is all these channels, like, you know, Spotify and all, of course the, the music playing distribution channels, like, you know, Spotify and all, of course, the music playing distribution channels, but then social media, you got a million platforms. Let's talk a little bit about that.

Like, I mean, how has social played for you, be it, you know, TikTok or Instagram? I know you're big there, that's where we met, but, you know, talk about, you know, the impact of social on your kind of trajectory. Yeah, it all started with socials for me. I mean, if you take it back to those little cards and guerrilla street marketing of like, follow me on this site and I'll DM you a link to a free download and all that stuff. And really, really blew up my Instagram to start this whole thing for me. I used to sit on like the stairs at the gym I used to sit on the stairs at the gym. I would sit on the stairs.

I mean, I would sit on the stair machine and walk for 45 minutes after a workout just liking pictures from hashtags that were similar to me. Hashtag Sam Hunt, hashtag Keith Urban, hashtag whatever. Or if I knew I was going to a city and I saw that venue the night before

was a country show, I would go and like the pictures that people posted from that show to really start to blow up Instagram. When I did get my initial meetings with Scott Borchetta with Big Machine, the reason I got my meetings so fast is because I already had over 100,000 followers on Instagram, but I didn't have a record deal. And people always say, oh, I i mean how really important is that and i'm like really important not only because you've already created your own network but like you like i've already like i said earlier also like once you go to a label and you're on a major label and a label like universal or big machine or sony is going to put out your first single on country radio and that's the first thing you've ever done it already kind of come is like a facade to like people that really dig into it whereas if you've already really built grassroots with people and you have a a network social network and a foundation already um people believe it more

you know what i mean they believe you got your record deal for a reason and that there was already a demand and so ding ding ding ding ding ding i've been i got to stop you right there tyler because that is universal i had this conversation we work with personal brands and large we work with some celebrities do everything like that and that right there is universal uh tremendous like like recommendation whatever asterisk that that's going to be a highlight clip from this episode because people don't realize building your audience now for your personal brand, your artist, whatever your business is,

gives you leverage and it gives you attention. You have built in. Brilliant for you recognizing it, but everyone listening, circle that one. Circle it. Circle it. Yeah, man. It's so true, man. And so then, you know, just building it from there, from all these years of just like everything,

social media changes every day and what's cool on social media changes every day, you know? And, um, so I finally caved and got a Tik TOK over quarantine cause I was bored and, and scared. Right. You know, I was like, man, we, we don't, like, man, we can't play in front of crowds anymore. We can't test new music in front of crowds anymore. This TikTok thing's blowing up. I'm not going to dance on it, but I'll try other things. And so what I took into my court for TikTok was like, all right, there's people that are on Instagram and TikTok, but there's people that are only on TikTok and don't even use Instagram anymore.

And that is an entire market I'm missing. And so I was like, if I can't test out these new songs I'm writing, I wrote so many songs. And if I can't test these songs out in front of a crowd to see if it gets a reaction, we can't play shows. What if I just do like little teasers? People love my wife they love my dog you know and so it's like me just showing the family new songs and not even me playing it man just like turning up our stereo being like hey here's a new demo and um a few songs really caught fire that way including my new single better than you're used

to and so that thing um had a few hits. It was the end of January. And so we didn't have any plans what our next song was going to be. We didn't really know what was going on. And then the label was just like, oh, my God, we got to release this thing right away. Let's do it. And so we dropped it on Valentine's Day. And we just, and because of TikTok, all because of TikTok, an app that I literally wasn't going to download because of, I'm 35 and my pride and I

thought it was just for kids that dance on the internet but there's so much more to TikTok than I mean I get a lot of like my stock advice from TikTok I get like all sorts of stuff from TikTok you know there's like experts of every field now have channels yeah man yeah and it's like it's interesting and uh it really is its own world and so so, I mean, now you think of like something that started on TikTok as a teaser, literally just passed like 32 million streams, that song now. And it's number six on the top 30 countdown on XM and it's climbing on regular radio

and it's all from a TikTok post. And it's just, yeah. So I still hate TikTok, but I hate the pressures of TikTok, but I can't deny just the invaluable tool that it is. Yes, I have a love-hate relationship. I'm in the business, and I have a love-hate relationship with it, but it is very powerful. And hell, I'm blanking on his name, but fancy like I've a – Walker Hayes.

Walker Hayes. I'm like, oh, God, I hear it every other time I've turned TikTok on now, or definitely last month. And now Applebee's has got the commercial, so I'm sure he's banking on getting something for that. I'm happy for him. I hear he's a good guy. He is.

And I'm sure you know all these cats. But talk about some of your influences i mean well i want to come back to some of the business stuff because it's really fascinating you've been as enlightening as anyone we've had on on the business so i really appreciate that but let's what are i mean who are some of your influences in country music either you know in the past growing up but and even now even now today. Yeah. Uh, my biggest one, which is a lot of people, so it's, it's not unique, but Garth Brooks. I mean, it was nothing, nothing compares. You know, it's like, um, obviously George Strait is the king of country.

And, um, I love George and he, he really got me into it when I was eight because I love the movie pure country that he was in. I just, uh, that's how I found out who he was when I was like in first grade um but garth brooks from just his singability the songwriting the stories he tells to his as a performer i mean he's you know one of the most famous musicians in the world and he still goes out and does dive bar tours and his stadium tours and he's dripping in sweat when he walks off stage and he's just my biggest influence as a whole, all around. Also, as a kid, man, I loved Michael Jackson.

I used to watch his music videos like they were movies. Thriller is one of the reasons why I loved horror movies as a kid and still do to this day. Him as a performer, his attention to detail from everything, from just every single drum hit to every light that shines on stage was all on his crazy genius. Musically, nowadays, Keith Urban is my number one from current country. I love Old Dominion, their songwriting, their quirkiness. Everything about Old Dominion is a bumper sticker or a shirt that a dad wears at daytona beach on you know they take just uh everyday common phrases and turn them into the catchiest just like

brilliant hooks you know um i uh i love john mayer love love john mayer jason morales you can hear a lot of like that jason mraz-esque uh production in my in my music yeah my stuff is country songwriting but production wise is very can be like beach feel good california you know in the rhythm sections and whatnot totally i grew up listening i grew up listening to metal hardcore punk rock um i was in bands that had you know distortion so loud you couldn't hear the vocals you know for half our shows uh food fighters were my favorite rock and roll bands of all time um so slipknot i mean i listened to it all i love it all and i think you know my because my mom and

my uncle i grew up listening to country because of my dad i grew up listening to country. Because of my dad, I grew up listening to rock and roll. CCR is probably my top five favorite band of all time. Because of my other uncles, I listened to punk rock and metal. I just had the coolest influences growing up that introduced me to so much at such an early age. To keep what could easily become a narrow mind wide open. And I'm thankful for it especially like we get to play music festivals sometimes or i go to music festivals that are all genre and people be like all right cool so we're only going to watch edm at this festival and i'm like oh cool but you know what about like this hip-hop artist and this r&b singer what about this soul

singer you know what about alabama shakes man britney howard's like one of the best of all time um and so yeah i'm super thankful for not only my musical influences, but my family influences that got me there. I hear that Jason Mraz, now that you said that. I totally, you said that, and I was nodding my head, thinking about kind of the melody. Some of the tunes, I don't know what it is. I don't know if it's that California vibe.

I don't know what it is, but that totally rang true. And Beat It was my first cassette tape single michael jackson oh yes nice i was nodding my head and i was a papa roach guy too like all that stuff like i've been through all those things i'm we're close to the same age i'm a little older than you but uh similar influences but love papa roach papa roach was really cool for us because they grew up like 40 minutes from where I grew up oh wow and so when we were in high school they would play like in grocery lot grocery store parking lots where we in our hometown but the bass player played um the trombone and they were just a high school band um to then all of a sudden you know like then they

get a record deal and last resort comes out and know, and it was just the coolest thing, being local and watching it happen from the ground up. What's, um, how long have you been married? You're not, you've not been married that long, have you? Two years, the end of September. Is it September yet? Yeah, almost, like Tuesday, right, Wednesday? Yeah, two years, September 20th.

Oh, great. I mean, how's that, how's that been? It seems like you'll have a great relationship. It's been amazing. Yeah. Yeah, especially with her being an actor and our schedules being chaotic and crazy, since we've met, we've always been long distance. So whether I'm in L.A. with her, she's in Nashville with me,

or we're just on tour on the weekends uh we've always made it work and we see we see ourselves more than each other more than we don't but all of a sudden you know we got married at the end of 19 and then um and we'd been together for four three or four years at that point but then married at the end of 19 then immediately was the holidays then we went on our honeymoon in January came back and then the world ended out of nowhere. And then so we all of a sudden went from like super honeymoon phase for six months to then living together every minute of every day like a regular married couple. I can make or break you, brother. Everybody I talk to is like, cool, so now that you put the marriage to the actual test like regular people, how's it going? And it actually made it sweeter.

You know, we got to know each other, like, in a whole different way. Quarantine sucked for a million reasons, but it was really awesome at the same time because of that. We binge-watched Netflix shows together for the first time ever. You know, we cooked dinners together and learned homemade meals and, like, all that kind of stuff. And very domestic for us. Now we're back to Taco Bell and road catering. Also not so bad. That's cool.

I'm assuming better than you're used to. It's got to be something with your wife, right? Yeah. She's the ultimate muse, man, for everything, always. The original idea from that song is my little sister is just such a hard ass and she is stubborn she's the youngest she's stubborn she's extremely intelligent she's a lawyer um she's always got the poker face on and then over christmas last year i guess whatever some last year, I was having a conversation with her about her boyfriend that was just putting her through it.

And she was crying and she was like, I'm just putting so much in and he's not giving me anything back. And in a normal conversation, I was like, you need to find somebody that's better than you're used to. She goes, I know, I know, I know. And always in conversations, i've probably said three things since we've been talking and i'm like oh cool i'll remember to write that down because that's a cool song title you know yeah it is so i wrote it down and the idea and then a few months later i brought it up in a room and usually how it works is there's anywhere from like two to four of us just hanging out chatting about different ideas and i brought it up and once we started writing

the actual song you know i can't write a whole song about my sister like that like there's not enough it's too surface level so when I met my wife she was you know getting out of a relationship where she was extremely unhappy and etc etc and so when I met her she was super jaded on love and didn't believe in it and didn't want to give it a chance and I had to be that person to tell her that like i can be better than you're used to like i can be that thing and uh so that was what sparked all the actual lyrical content but it's kind of cool you know my little sister you know that we got that out of that conversation of me trying to be the older brother um when she's never really let me be because she's always so self-sufficient and but yeah that's cool i think that i would probably always it will all not only is it turned into a massive hit but it's uh you know it has that dual meaning it'll be special for you

guys forever especially to her so that's awesome yeah exactly how's uh can you share i mean touring like anything that's like big coming down i'm sure we aren't gonna be able to like make releases before your promo tape or anything, but like, is there anything that might be out there that people don't know or like anything coming up like next year or, you know, anybody huge, maybe you're opening for that's open for you or anything,

any of those details. Um, so next year is pretty much still all completely coming together. Um, but we are, my headline and tour is September 28th until October 18th. It's 18 shows over 21 days. Wow.

All across California, Washington, Oregon, Arizona, Utah, Idaho. Boo, West Coast tour. I know. But that is, we're doing that uh buddy shy carter is opening that show uh wow then we have a week off and then we go out um with chris lane so we are direct support for chris lane from end of october pretty much until middle of december then it's christmas and then um we are and then and that whole tour is for us through the south we're not coming

to Greenville unfortunately he might be he's a Charlotte Charlotte guy so he will probably be hitting one of the Carolinas I'm assuming we're doing Midwest and the south on that tour doing some Florida stuff doing like Tortuga Fest Florida

lots of really cool stuff the rest of the year is extremely exciting this is actually on that tour, doing some Florida stuff, doing like Tortuga Fest, Florida. Lots of really cool stuff. The rest of the year is extremely exciting. This is actually these next two weeks right here are going to be pretty, I'm going to try to drop some beer weight, get show ready again, so I can gain an old back, come headlining tour. It'd be great. I love that. Is it still, I mean, on tour, like as we kind of conclude here, Tyler, is that as, I don't want to say rock star lifestyle, but is it just kind of, I mean, 18 and 21 is insanity.

But is it just nuts? Well, what's funny about that is that, so usually they call country artists uh weekend warriors because we usually go out thursday friday saturday come back on sunday yeah leave on wednesday play thursday friday saturday come back on sunday um whereas in rock bands and hip-hop art everybody else usually go on one tour that's like three months long and then they're off once and they do it one tour's like three months long and then they're off. One tour is like three months long. And so my agent hit me up when we were because this headliner tour is it's the fourth time rebooking it. I wanted to call it fourth times a charm, but we wanted to stay away from COVID puns.

And so he calls me like, hey, man, instead of like a five week tour, how do you think? How do you feel about three weeks? I was like, oh, shit. So we're losing like half the tour. He's like, hey, man, instead of like a five-week tour, how do you feel about three weeks? I was like, oh, shit, so we're losing like half the tour? He goes, no. So remember when you used to be like in a rock band 15 years ago, whatever, and used to tour like nonstop? How do you feel about 18 shows in 21 days? And so we are straight up like it's going to be tiring, exhausting,

rewarding, and freaking awesome um i wouldn't you know you need to die i'm sure you have a content team you got to document that shit like yeah yeah like 18 and 21 like that's that there's your you know big bold like yeah there's not some more creativity around it but like that would be cool conveniently, so the tour is called 2,000 Miles, which is the title of my album. And so 2,000 Miles is basically almost the exact distance between Nashville and LA and from our two front doors. And so the entire time I was writing that first album,

Sabina and my wife and I were going back and forth trying to see each other between 2,000 Miles. And so that was like the no-brainer title for that album. This entire tour of 18 shows is almost exactly 2,000 miles and routing also. And so, uh, I love it when marketing and reality come together. It just comes together. Perfect. Yeah. So, uh, my media guy Rick on tour that just documents our stuff nightly,

he's going to do like a whole, a whole like actual thing that we can release. It's like a documentary style of the whole tour. Taking my Husky out there, I've had the same dog for 15 and a half years. She just turned 16. We're taking her out to California to start the tour, and she's going to be out on the bus with us for three weeks and bring her back to here,

and then a week off before Chris Lane starts. That one's called the Fill Them Boots Tour. We'll be dead by then, but happy about it yeah exactly hey good problems to have the uh what's the future i mean i know you're you're living it out you got the hits coming you're writing you're you're living the dream you're growing i mean you know but is there are you one of those it's like i got this i'm gonna have this done that done or you are you one of those? It's like, I got this. I'm going to have this done, that done. Or are you, are you just riding the wave? Man, I'm just riding the wave. It's hard. It's hard to plan for anything in this, in this lifestyle.

We wanted to buy a house. We just bought our first house in Nashville. So we're excited about that. We're still moving into this. This is my studio. And so we're in the process of making this thing home right now. kids are on the mind so that'll be like the next thing uh but as far as like music goes man we just ride the wave rearwise we just ride the wave we're next week the seventh i'm going in to track a few new songs uh to be what's going to follow up better than you're used to. We're starting album cycle number two. Tracking with Jaron Johnston, who is the singer of

Cadillac 3. He's producing the next batch of stuff, so it's going to be probably a little more rock and a little more in your face. I'm excited about it. All my stuff has always been easy going, country love songs and feel-good stuff that we're going to add a little grit to the party, and it's going to be cool.

I like it. I love it, brother. You got time for a real quick rad or fad? We give you one word. You tell us rad or fad. Like as in it's good to stay or it's just here for now? Yeah. Some people interpret it as truly what they say, rad, awesome, fad,

yeah, not so great, or however you want to interpret. But, yeah. Cool. I like it. First, Instagram reels, rad or fad? I'm rad. Yeah. All right.

Kanye. Kanye, who's now yay again. Yeah. I'm going Kanye, rad. I think he's one of the greatest marketing influencers. Like, his brain is crazy. Ding, ding, ding, my friend. Dolly Parton.

Oh, come on. Rad, of course. I'm asking every person I'm using, like, if someone dares says fad, I don't know what's going to happen, but I'm going to, like, you you know get the flush the toilet sound or something i don't know but uh that's a trick question no uh country hip-hop rad or fad i'm gonna say i'm gonna say fad yeah i'm kind of on the fits like i enjoy it but you know but like i don't know if it's for everything and you know i'm gonna say fad strictly because and i do enjoy it as well i like i've told you i love all genres of music i just i love artists or i don't it's never the

genre thing i i just say fad just because i don't think it's ever going to go bigger than it already is i think it just kind of lives where it's at. Yeah, I think we're seeing its heyday or its moment right now. And lastly, Jake Paul. Rad or bad? Bad. All right. Yeah, I give him credit for all the attention he's garnered.

He seems to be a pretty damn good boxer, all things considered. Yeah, I mean, in the sense of this of this podcast i i would i would almost give them all rads because their marketing genius has got them to where they're at right now all of them and it's gotten them to a point that but will it will be lasting yeah yeah we'll see yeah we'll see we'll see hey tyler rich Rich, brother, I can't thank you more. It's been fascinating kind of hearing your story, your journey, kind of hearing it firsthand.

We really appreciate your transparency and your honesty that comes through in your music. And if you're out there listening better than you're used to, go download it. Spotify, Apple Music, anywhere, everywhere. I know it's out there. Where else can everybody keep up with all things Tyler Rich? It's just as easy as that. Anywhere you type my name name if it doesn't show up then i'm doing something wrong um name is spelled very simple t-y-l-e-r-r-i-c-h yeah cool man and go if you're

on the west coast you know where to go find them i might have to get out there i'm gonna be in la next month so maybe maybe something will align somewhere where i'm on the coast i'm gonna come hear you brother yeah man we're i mean if you're in the next month we're all, maybe something will align somewhere where I'm on the coast. I'm going to come hear you, brother. Yeah, man. We're, I mean,

if you're in the next month, we're all over. So yeah, cool. Yes, sir. Let's stay in touch, man.

I want to follow your journey and, uh, really appreciate you coming on. Yeah. I appreciate your time. Thanks everybody. Yeah. We'll see you soon.

Hey guys, we really appreciate Tyler rich. You know where to find him. He just told you better than you used to. It's awesome. Go listen to it. Country radio, play it more. And you know where to find him. He just told you. Better than you used to. It's awesome. Go listen to it. Country Radio, play it more. And you know where to find us?

Theradcast.com. Search for all the highlight clips. Search for Tyler Rich. You'll find all the episode information from today. And you know where to find me, at Ryan Alford, on all the platforms. We'll see you next time on The Radcast.