Right About Now with Ryan Alford - Tyler Webb - Chief Revenue Officer and Co-Founder of Cinebody

Episode Date: August 10, 2021

Welcome to this week’s episode on The Radcast! Get ready for Tyler Webb, the Chief Revenue Officer and Co-Founder of Cinebody.In this episode on The Radcast, host Ryan Alford talks with guest Tyler Webb about his journey of building Cinebody, the evolution of video production, distinction of Cinebody from other applications and more...Tyler also has a quick take on our latest segment of RAD, FAD or BAD trending topics;TikTokInstagram ReelsNikola JokićThe Olympics5G LTELearn more about Cinebody at www.cinebody.com, reach out to Tyler Webb via [e-mail] and check out Lumenati at www.lumenati.comIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Out of everybody at that agency, I was like, damn, Ryan gets this. I was like, come on. And then I remember when you started up your own, I was like, all right, I got to stay on this guy's radar. You got a tattoo shop in the back, so you can get me tattoos if you want. I might have to steal that idea. And maybe I just need to open up to tattoo artists. I kind of like that notion. The iPhone 6 just came out.

And my business partner, Scott, he's the CEO of Scott McDonald. I'm bringing my new iPhone 6 because it shoots 1080, he was hyped. And so he goes on set and he starts filming. They thought you were taking a photo. They go, hey, are you taking a photo? He's like, no, I'm videoing, keep going. Long story short, they started, you know,

writing down sketches on a piece of paper. Sure enough, you know, a couple of months later, we invented this. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys, what's up? It's Ryan Alford, your host of the Radcast.

Hey, man, it's back to the past a little bit for me, because I'm going to go ahead and take credit, Tyler, for putting this app on the market, because I saw the potential, even when no one else did. Actually, just not true, but it is true that I did see the potential a long time ago. I'm joined by a friend here, Tyler Webb, who is the chief revenue officer and co-founder of Cinebody. What's up, brother?

Hey, what's happening? Thanks for having me. Glad to have you, man. I joke a little bit and I'm serious a little bit, but I know we're going to get into talking a lot about all things Cinebody, but I knew it. I saw it, I think it was probably five years ago. It was like right when you guys were getting started. I don't know how you even got on my radar i was working at another agency and i'm like that is it that is there's that is what it is like the the collaboration of video and sharing because i was going through this struggle of knowing how do we how do we both get influencers doing more for a couple brands we're working with how do we get you know like this this all the videos exploding but how do we control it you know, like this, this, all the videos exploding, but how do we control it in some way?

And you guys were the solution back then. And I know you guys have evolved tenfold, if not more by now. Totally. No, I remember, I remember when we first started talking and out of everybody at that agency, I was like, damn, Ryan gets this. I was like, and then I remember when you started up your own, I was like, all right, I got to stay on this guy's radar. And then here we are today, still chatting, still doing some work. So it's cool.

No, I know. I love it. So I know we're going to get into all things Cinebody, but Tyler, just for everybody listening, let's give them a little bit of your background. listening, let's give them a little bit of your background. I know you're actually a Southern boy like me a little bit, actually from over here on the Southeast side of things, but let's give everybody a little bit of your background and maybe just building to what got you into Cinnabody. Yeah, yeah, right on. So yeah, I'm a Southern boy from Atlanta, Georgia. I went to school in Virginia. And then post-school, got into some finance, of all things. And now I'm in the creative world.

But I met some friends out in California from Denver. They're doing some pretty innovative stuff. Didn't know anything about creating a company, setting up a company, but had brilliant ideas. Next thing you know, I sold everything I own. Drove across country about two or three times. And been in Denver for about 12 years since. And then here in Denver, you know, have my hand in some small business startups here and there. Got LinkedIn with my partners now with Cinebody. And now we have a commercial production agency that we have in Denver.

We've had for about 10 years. A commercial production agency that we have in Denver. We've had for about 10 years. And sitting in a 23,000 square foot facility at any base, motion graphics, sound, design, you name it. We've got a tattoo shop in the back. So you can get tattoos if you want. Full skate park. So it's basically just a wonderland of fun things to do in the creative space. And then about six years ago, we decided to try our hand in software development and created Cinebody. And the rest is history.

I love it, man. And I love the tattoo shop. I'm going to have to talk to you about that. I've always wanted to come out and see the facility and put a little bit more personal nature behind the relationship. So if you have a good enough artist, maybe they can just do my tattoo while I'm there. I've got a drawing done up. Which is fun about that is that Scott, he's my business partner, and he's our visionary of putting the pieces together on the agency side, but also what Cinebody is.

And we've got this large warehouse and we started opening up the space for art shows for local communities say hey come on in do your art we're not taking a rip have fun for the community and then a lot of different tattoo artists are also you know traditional artists started chatting with them learning about their industry and he was like dude we've got all this space. Let's build some shipping containers. Let's create basically almost like the hairstylist model for tattooists. And next thing you know, we've got the top six people in the state, and they're booked out for the next two years. But for clients, I can pull some strings.

I got a little bit of leverage there. I might have to steal that idea. We've got like 6,000 square feet here, and we co-work half of it. We've got the agency in the other half, so similar kind of model. And maybe I just need to open it up to tattoo artists. I kind of like that notion. I'm telling you, people love it. People love it.

I mean, we've got, on our agency side, we've got some pretty traditional clients. We've got a couple handfuls that are global, very old school, and they get a kick out of it. I was like, I wonder what they're going to think. And they're like, this is amazing. I'm like, okay, cool. Everybody's cool. All right, we're good.

I love it. I love it. So what, your role specifically with Cinebody, I want to get into the software and more of the specifics around video collaboration and all those things. But what's kind of the day-to-day for you within the company and how that's evolved? Yeah, with Cinebody, our number one thing is we don't want to make assumptions of what

our clients want or what they need. So one of the things that allows us to be flexible is to have a small team on the software side. And by having a small team, you wear a lot of different hats. So I deal with talking to new clients, to current client relations, kind of just helping them identify what's best for their organization when it comes to video strategies, to investor communications update there, to sitting in Scott's office and spitballing ideas in the future of the product. So I really just float around.

But really my primary focus is growing the business but really my primary focus is growing the business and, you know, making sure our clients are state clients, creating those relationships for long term. And so far, so good. So, yeah, that's pretty much my day-to-day from 7 a.m. to about 7 p.m. We've got clients in 150-plus countries worldwide, so my time zones are wild. And, yeah, that's basically what i do yeah i love it is uh you know in in before we get into cinebody specifically and video collaboration all those things like obviously we have a lot of people that listen to our podcast

that are either starting a business or kind of going through that. What's it been like for you kind of going through that evolution? I mean, obviously, the application and Illuminati and all the things you guys do has evolved in a lot of ways. But are there lessons learned or how's that journey been for you? I mean, it's a journey of emotional highs and lows. Uh, and the key to it is you're going to have lows. You're going to have the highest of highs, but always stay in the middle of those. Cause you know, they're going to come, they're going to go. And the ones that are able to, to, to really deal with those fluctuations, typically the ones that can last and push through. Right. And, uh, you know, and then also having a really good idea and push through. Right. And you know,

and then also having a really good idea and be passionate about it and, and knowing that nothing comes easy. If you've got to work and you've got to work harder than the other guy next to you, because I don't know how many times I've had a conversation with someone's like, I had that idea when it comes to center body. And really the big difference is, is you've got to go get it. And that's what our team's been able to do.

So just persevere, work harder than the person that you think is next to you. And also buy a book called The Lean Startup. It's about probably 60 pages, but that's our Bible. Like anybody that comes into our organization our, our, our organization, if they're a new hire, they're an intern, or if there's someone we're going to collaborate with business, um, for hiring them to, to do some work for us, we go, Hey, read this book. Cause this is how you're going to know what our motivations are for what we do. I love that. And sometimes simple is better. I think that's a lot of what, uh,

lean, uh, preachesaches i haven't even read it i think i need to i'm gonna add it to my uh to my list i'll either listen to it or read it one now that i kind of consume it's like uh sometimes it's like just writing in the car or whatever but uh let's talk let's transition let's get into the meat you know you gotta you gotta kill the fucking app like and software and all those things. Let's get right at it. You guys started Cinebody with a purpose in mind. But let's talk about what problem it was kind of set up to solve. And then I know it's solving a lot of problems now for a lot of organizations.

But let's get into the meat of what Cinebody really does and is. Yeah. I mean, this is a heck of a story and it it's real trust me on this and so as as we mentioned uh you know we have a video background right and it was about six years ago a little over six years ago that we were on set for a client traditional production you name it the iPhone 6 just came out um and my business partner Scott he's the CEOo scott mcdonald uh he went on set because we always do these little behind the scenes cuts and give it to our client day up and say hey these are our favorite moments this is kind of like what we do for an agency and our clients love it and it's good marketing internally whatever and so he was

like screw i'm screw it i'm not bringing the dsl on. I'm bringing my new iPhone 6 because it shoots 1080. He was hyped. And so he goes on set, and he starts filming. And at that point in time, you pull out your iPhone, you're taking a photo, right? There's zero videography on it, right? And so what was happening is people were freezing on set. So you're losing that authenticness because they thought you were taking a photo. They go, hey, are you taking a photo?

And he's like, no, I'm videoing, keep going. And so he looks at it, he was like, shit, man, this thing's not really meant for videography at this point, right? The ergonomics are wrong. You know, you got, people don't know you're filming, all those different things. And so another one of our partners,

his name's Alex Bogusky, he's a big, famous ad guy. Him and Scott, you know, go way and they sat down, and they're hanging out, and he goes, man, how do we solve the ergonomics of this thing? Long story short, they started writing down sketches on a piece of paper. We're in Denver, so there's a lot of different engineers out here. And sure enough, a couple months later, we invented this. And sure enough, you know, a couple of months later, we invented this. And so basically, we modeled it after an old Super 8 camera. And instead of loading film, you load your iPhone.

Super simple. And then from there, we have mirrors that bounce around. So you have your viewfinder, and you film 1080, and boom, you're connected to the cloud and we put it on kickstarter because we're like i don't know if anybody's gonna like this next thing you know we sold a quarter million dollars worth in about 10 days and we go holy shit looks like we have a new business and that's when cinebody was born it was really just solving the ergonomics of the smartphone and then from there a couple months later we had the guys over at Tribe called Quest reach out to us. And they're like, we love these things.

We're going to take them on tour. Send us some hardware. We'll make sure you get video back showing. We looked at each other. We're like, we love them, but no way in hell these guys are going to send us video. We're just going to lose product. And at that point, we're like, what do we do? Part of us being able to mirror the image for the viewfinder is that we had to develop an app.

And Scott was like, well, these things are connected to the world. Why don't we just connect it to a cloud? And so whatever they film, we get a copy of and then we can market it. And I was like, dude, if you can figure that out, that's the future. If you can figure that out, that's the future. Long story short, fast forward to today, Cinebody, basically what it is is this is gone. So we have a pilot. We've fulfilled all of our orders.

And then we made more orders. And now we're going to turn it into like an art piece because we don't want to go into that game. And now what it is is it's a cloud platform paired with a mobile app. And it basically took everything we know with traditional production, gave it a digital transformation, where now you can literally control any connected camera, force orientation, frame rate, resolution, instantly aggregate the footage, view those files in low resolution as an admin,

pull them down for post, and then boom, you've got your production workflow. And so that's kind of the life cycle of what we were. We came from figuring out how to make these more ergonomically correct to a global software that people around the world are using for video production internally and externally. I love it because it solved the challenge. And a couple, I want to get into the influencer side, you know,

of, you know, content distribution and getting people all that because i know that's become a big part of it um and as a way for brands i always loved it because as a you know as a marketing guy and work with agency and brands the challenge with getting user-generated content was just that there wasn't an easy route for communication and direction of what you want from that. And I felt like it perfectly solved that challenge because you have two things. You have brands that want user-generated content. You have content creators and fans that want to share that. It brought it together and solved that challenge and allowed the brands because what happens is we move towards this we have the the d the democratization of content without everything didn't have to be

perfect but it still needed to have some amount of direction or it's not interesting to watch and i felt like that's where cinebody really connected the gap. Yeah, it really just allows brands and organizations to really still control the narrative and the lens of what's being said because brands have standards, right? But also allows them to tell more stories and connect with people in an authentic way and really just make an easy workflow.

And then all the magic happens in post, right? So you can pull those files down into any post system of your choosing and then work your magic and you've got a really great polished piece. What's been some use cases or brands or different things that have kind of, you know, whether that was three, four years ago or even now that has been successful for them or some of those use cases that maybe people may not realize you know that that might be something that could get you know ideas percolating out there yeah yeah i mean i mean one of the coolest ones and you know this was like

it was all about the speed and the global reach so uh one republic um you know, it's a band. And this is right before COVID locked down the world last year. They were doing a European tour and one of their guys got COVID. So they locked him down. They put him in quarantine. So these guys are, I mean, no one knows what's going on at that time. Right. And so they're locked in quarantine and then they just start writing. Right.

And so long story short, they wrote a great great song which blew up all over the world and in order to create their their music video they literally put out a call to action from their social media following they said hey we want you guys to be a part of this click this link and film to to to be part of our music video um long story short within two weeks they had people filming over 58 countries worldwide uh i think they got over about 10 000 different clips and then they made their music video uh and so you know it was a mixed kind of and what i also like about this is what we call um it's like a mixed media approach where they took traditional footage they took some stock footage and they took some you know well shot footage and then also the source through cinebody through user directed content

and they made that video and it was unbelievable uh and all the money went to to charity they raised about four or five million dollars within the first week you know millions and millions of views um and it was really rad all the way way to, you know, appliance manufacturer. This is another use case where they just wanted to get insights on their products. Videos weren't going public. It wasn't meant for distribution.

And so they have the SKUs of people who are buying their appliances. And then so what they did is they created a campaign. They sent an email directly out to them and said, hey, we want to give you an incentive to share what we think about our product.

Right. And so what they did is they had people filming on specific products they wanted information on just for internal purposes. But because of our system and how great these freaking cell phones are now, they were able to get really great footage. And then it turned into a social campaign of people talking about their products so they hit it on two sides a we got to get insights from our actual customers on what's going on now the footage was actually good enough where they were able to put it out for social distribution which was pretty rad so i mean it's across the board i always love that integration of the app and the online experience because you know with the product you guys within the application you know someone can download the the app they can go into the campaign it either you know gives them information on the campaign and then it directs them on what types of shots

or you know if it's loose then just what kind of footage they're looking for right and then it can literally if you're wanting it all vertical or all whatever you can have it change you know you're almost controlling their camera for them uh and then you know with the way that it uploads into the online system for the client side i'm selling your product for you here by the way but i i was always you i've always been you know the cinebody fan you know so but i was like how did that integration of all those things was always very user friendly with with what to do how to do it but the app and the online you know the web-based application yeah no and then and you know the other thing you know because of covid it's always one of these things where it's like it ain't don't fix it if it ain't broke. That's what video production is. Like, I mean, we're a core agency just for video.

And it's forced a lot of people, A, like you mentioned before, is like quality. It doesn't have to be as polished anymore. But also it's like you still got to keep feeding this engine that we've created of the digital space. So all these different social media places, all these different places for videos to live, that need didn't stop because videos stopped being created. Right. And so what we're seeing now is that, you know,

new use cases, new things that are being filmed through this workflow from like, you know, a Netflix documentary all the way down to, you know, just internal comm stuff. And, and it's pretty interesting,

but what really, you know, with Cinebody is that we're not taking the power away from the creator and that's really the key to us uh we're giving them a tool because social media has done a really great job over the last 15 years of teaching people what how to create content especially video and photo we're just giving them the framework we're taking away the hard part of you know frame rate resolution you know orientation whatever it might be and then just letting them do what they need to do uh and that's why it's really been widely adopted is that we're not trying to be like hey we need to do your your contrast we need a we need to do like all this

crazy stuff from a directorial point of view because that's the old way. The new way is, hey, give the people a tool, let them create because people are creative, and then take those files and then do what you need to do. So that's pretty exciting. I know you guys have evolved now where it's not only the smartphone, but I think you guys are developing some integrations with Sony and others, like with raw footage from professional cameras if there's a more professional crew and you know maybe having a central hub for

uh creative or direction but then allowing even you know pro footage or things like that to be uploaded and integrated as a workflow is that right yeah i mean that's the future right so there's two worlds melding like like i'll go back to our original iPhone six. Look at that camera, guys. Now this is the newest iPhone 12 pro. Right. It's a big difference. But what we're seeing is, is that I think we were there's two worlds are going to collide. This thing's going to continue to get better and better and better and more capable. Yeah. Also, pro cameras need to figure out how to get connected and better and better and more capable yeah but also pro cameras need to figure out how to get connected and get smart right and so you know like you mentioned sony

and things like that they're doing really innovative stuff through smartphone technology to allow pro cameras to be smart and so yeah that's a moving target that we're focusing on is like okay cool you know with 5g rolling out higher network capabilities i mean i think from our networks right now 5G is 100 times faster. And through our system, we can aggregate a 10-gig file in like five minutes. Times that 100 times, I mean, it's seconds, right? So it changes the world. So now you get larger files.

And so when that does happen, you know, we really want to be the solution to allow any connected camera, pro camera, smartphone camera, whatever camera, and have this workflow directly into an editorial solution. And that's really our moving target is, A, we're going to keep leaning on this. But, B, when the networks allow larger file sizes and then also pro cameras to be smart and connected, we're going to be there. No more hard drives. No more waste of time. Everything's going to be smart and connected, we're going to be there. No more hard drives. No more waste of time. Everything's going to be in a cloud. You might not even have to download a render in the future. It's going to be fast.

And so we really want to focus on that front end of the workflow of taking the file from a camera into that post environment in the most efficient way, which then leads to time-saving, cost-saving, and allows more stories to keep feeding this world that we have with social media and digital placements. Yeah. Having now owned an agency that produces a lot of video as well, it's like render time

and everything else is like, hey, can we get that time back? Yeah. I mean, and I don't blame them because when we're working with vendors, I'm always trying to figure out how can we go faster and cheaper, right? Same thing with our clients. It's like, hey, we need more video. We need it cheaper. We need it faster. And so, I mean, we all want the same thing from an execution side to a client side.

And really, you know, the world's technology is going to allow that to happen in the future. And we see the writing on the wall. So it's pretty exciting. What's the,'s technology is going to allow that to happen in the future and we see the writing on the wall so it's pretty exciting what's the uh if there is i mean you've certainly probably had competitors come into we're not even going to bring them up per se but is there a distinction or something you guys lean your hat on maybe it i mean you've patented several flows of this and all of those things and maybe that alone makes it stand out. But are there some key distinctions for Cinebody over players that have come into the space? Yeah, so kind of harping on what I teased earlier is that they don't want to allow the filmer to be creative, right? They still want that directorial control, and they limit what you can do. So that's one aspect is that they really try to micromanage it.

And then other than that, a lot of people are entering the space. But the one thing that they don't do is that they can't control orientation, frame rate resolution. That's our patents. We were way early on this six years ago and thinking about this type of workflow in the future. And so, you know, you know, a part of a startup is having a good idea and getting lucky a little bit. And so we were positioned really early on. And so, yeah, most other people that are in this space, it's more so like, here's your shot list, film it, upload it manually. And then, you know, all the frame rates, resolutions, orientations don't match.

It looks like user generated content. And, you know, there the frame rates, resolutions, orientations don't match. It looks like user-generated content. And, you know, there's a value for that. But they're also like five times, ten times more expensive than our software subscription, too. So really, to sum it up, is they don't really control that we do. And then they don't allow the creator to be free, really. they don't allow the the creator to be free really has the uh what do you feel like is you know as far as the social like we've talked about it i mean we've seen the rise of tiktok we've seen you know just the importance of video and the evolution of video coming 5g is going to change that like you said with speeds and feeds and all those things but i mean how has that uh

you guys were so well positioned like you said with where you started from in the in the position but you know what are you guys seeing uh as far as your boat maybe with clients with illuminati or with cinebody as far as like just that evolution of of video production yeah i mean it's it's it, it's definitely widened, right? I mean, days of, you know, I mean, not too long ago, I mean, pretty much a brand would hang their hat on their video budget for one or two pieces for the full year and high five after it

and then be there and go, shit, was that worth it or not? And that's always kind of what they felt with video it's like okay we gotta have some kind of budget for it but really what's the strategy and really with what you know social media has been able to do is allow them work backwards a little bit more so it's like it's not just broadcast is where it's consumed now you have all these different verticals and with that you know i would say three years ago, you know, we would see brands go, cool, we're still thinking the same way. Let's do our three or four spots, but let's

do a bunch of cutdowns now. Let's cut it down. Let's punch it in. And so now we're touching all these different verticals. But the problem with that is, is that, you know, consumers are smart. They go, okay, I saw the same thing on broadcast. Now I'm seeing it on Instagram. Now I'm seeing it on Facebook and it's the same shit. And so fast forward to today, now you're starting to see a little bit more complexity in their video strategy going, cool, here's our broadcast, depending on the size of the brand. And then now we're doing a piece here. We're doing a piece here. We're doing a piece here. And it could have all the same fame, but they were filmed originally for those distribution points, right? And so you're starting to see that breakdown,

which then allows those consumers to have different journeys and really starting to be like, wow, I'm coming to this brand not only for their products or whatever they're trying to sell me, but also they're creating really kick-ass content that's entertaining, right?

And that's really where I see the evolution of traditional production through a hybrid approach, leveraging new technologies to really allow more stories to be told. I think you nailed it. And I think the key word is there is you got as brands and as marketers, you have to have a video strategy. It's not – I think it's even hard. We work with a lot of brands that should know better or should know this. But like they do, even though I think we've slowly but surely moved away from, I think, a lot of the brands that are still alive realize that when it needs to be thought of more holistically and with a strategic mindset depending on the medium.

And that's not just to make something that should be simple complex. It's to acknowledge the complexity of the layers of the channels that all of these places where video is going and being consumed. We're in audiences with different styles and different wants. Even though it's social, they're all different. They're all different and what resonates is different and just make it for those verticals. Create your strategy and look at tools to make it happen so you're not breaking the bank that's the key because it's always just budget and time budget

and time is the biggest uh pull in the video industry oh yeah time and money something's changed but some things don't the importance of it. When you guys are talking with, you know, either brands or agencies or whoever, I mean, I'm sure you're dealing with both fairly regularly. You know, what tips or recommendations do you give them in helping them either use Cinebody or developing video strategy? Like, how involved do you guys get in some of those discussions? Or I mean, the use case has gotten pretty well defined. It always was in my mind, but I think now everyone kind of sees it.

But, you know, how involved do you guys get in that? And are there certain, you know, strategies or things that you guys recommend to them? Yeah, I mean, so a little bit more evolution on our product is that when we first launched it and you can adhere to this because you're a first adopter is that we really didn't even know how the clients were going to use it. Right. Whereas like, well, let's, we don't want to make an assumption as part of that main startup mentality. Let's just see what they do in the marketplace. And so part of that, we're just, here's a tool now we just want

to get feedback from you and what we saw is people you know they would be like okay cool i'm doing it for this reason this is why i'm doing it but what we saw was client a was doing that client b all the way down the line but all of those different applications were different and we're like oh this is kind of really universal for all video internally externally market research you name it and so what we did is we shifted about two years ago and we created a new position here called a strategic video producer and these people were schooled in our agency so they understand video production strategy they were in you know 100 plus people of sets things like that running in that chaos and then we moved

them over and they're experts in the workflow so they're assigned to each one of our accounts now. And their job is to talk with them, identify, okay, what are you trying to create? And let's work backwards to create a solution to help execute that. And then from there, what we've done is we've amassed what we call our knowledge base, where we're taking all the great things and different strategies that our clients are using globally. And with their permission, we brought it into our knowledge base where now it's a resource for all of our current clients. And so they can go in here and be like, OK, internal comms, what's this client doing? Boom. OK, great. Market research. Boom. Testimonials.

And then we have templates. We have business cases. We have it all there. So really, it all depends on the the client what they're trying to do and then once they're in you know basically our community um they're able to expand their video strategies by learning from other uh you know people within the industries or you know that are that are solving issues for their own organization so uh it's been really cool to see that it's been fun to kind of be you know you know over the shoulder on some really great stuff and seeing some cool innovation with our own product that we had no idea that it was going to be used that way. Right. I love that. But that's also, you know, part of like, you know, again, that create interesting, you know, as much as anything, especially when you get to watch the evolution of your own product, you know, through the hands of the users.

I know that's probably been a lot of fun. Yeah. I mean, I give all props to, I'll say Scott McDonald again. He's the CEO of the business, my business partner. He's been able to throttle it and really pulse, you know, how to maneuver the technology, new releases. Like, this guy's got a whiteboard in his office that he's got two and a half more years of features and updates. But we can only release certain points because, you know, it's just like this phone. I'll bring it up again to this phone.

The settings of this one compared to the settings on that, if I would have got this six years ago, my mind would have been blown. And so it's the same thing, you know, just adding at the right time, releasing features, and then just really just feeling the marketplace and what our clients are looking for and needing. So it's been pretty cool to see him be able to navigate that. I know we didn't have this on the outline, but are there any roadmap features or anything that we can tease or anything that you're excited about that you can mention? Yeah, yeah, yeah, yeah, yeah, yeah, yeah. So I don't know if I can mention it or not, but I'm pretty excited about it. So, you know, this thing has got several different lenses.

So I'll give you two things that Scott's working on. So being able to record one lens, but capturing the multiple different lenses. So now once you get that file aggregated, there'll be a dropdown and you go, okay, I want my wide, I want my, I want my, my, my, all the different lenses. So you have, as an admin, you have different choices from just the same shot. So you can get your selfie you can get all those perspectives filming at one time all frames are unison orientations there and then you can just pick and choose which which which lens you want to use for post which is sick uh so really innovative there and then also being able to um shoot and log um so that's a

flat format which then you can pull it and color correct it. So now, let's say, you're trying to engage with a whole stadium of football, let's say Denver Broncos, whatever, right? And they go, great, I want to capture the perspective of 64,000

people at the same time. Well, they film it through Cinebody, it all aggregates, and then they're going through post, but you're going to have different lighting, you're going to have different angles, you're going to have a lot of different things because they're all different devices. Well, as an admin in the future, you'll be able to hit a button that says log, it all comes in flat, looks normal for your filmer, and then you can build your edit and then color correct it so it's all unison, all the colors match and everything. That's going to bring the whole nother level of quality what our clients are looking for.

So there's a little bit of things there. And then some other really cool stuff that I know I can't talk about. Those are cool, though. I like that, especially choosing what lens and everything you can use. And then from a production flow, I do see the flat nature of, of being able to bring everything in to color correct exactly the same. That could be a challenge, uh, when you're dealing with multiple cameras and settings and all of those things,

it seems like it's, uh, always changing, but, uh, that's awesome, man. Well, uh, I do, we got, you got time for one segment, a little rad or fad for us? Cool, yeah. All right, one word from me. And you could say rad or fad, or you could even add context. There's really no rules. And I'm allowing it. I was talking to another one of our creative guys. He said, well, you could have rad, fad, or bad. I'm like, okay.

So we'll throw that out there. You'll be the first to test rad, fad, or bad. All right, I'm going to go right down the line here. The first one's going to be, and I think we're kind of past the point, but I still feel like it's enough. Some people listening don't maybe interact with as much as they should. TikTok, rad, fad, or bad? Rad.

Rad. Oh, yeah. The reason why is because they're trusting people to be great creators, and that's really the future, and that's really what we saw with Cinebiz. Give it to them. Let them create, and you're going to be surprised, and that's what we're seeing, so rad.

Love it. And trying to closely follow behind Instagram Reels. Rad, in a sense from instagram aka facebook for saying holy shit what tiktok is doing is rad so let's create our own product to keep that engagement so rad from a business point of view sad being late to the game hey what that one in there too hey glad rad fad, sad. See, I think it's a great segment because there's so many things that rhyme with rad, you know. How about the Joker?

Nikola Djokic. Rad. Rad. I'm Denver. I had to go there with being Denver guy, you know. Yeah, I've been here for 12 years. I grew up with Falcons and Hawks, fam. But I think you get adopted at some point

so i love the broncos love all the denver sports teams i live downtown and get to go to all the games when we could and yeah he's rad it's good yeah the olympics uh i would say a mix of all of it at this point is it is i mean mean, have you normally been an Olympics guy? I mean, it's like. I mean, I've always been like, I'm very patriotic. Like, I love our country. I love all that stuff. And, you know, I always, you know, you can't help get tearful when you see someone work their whole life, get a medal for their country and be proud.

I love it. But I don't know. I don't want to get into that climate. this year just feels weird it does so i know agreed thank you i think you said it all right there uh and lastly uh no teeing you up at all here at all you know but hey i like to take care of my guests 5g lte raddest. And I can't wait for 6 or whatever is next down the line. Every wireless iteration that's more speed is good for the CineBody people, I think. The only thing about that is not rad. I guess it's the marketing ploy that they have done with 5G.

Like, we're waiting, man. We're waiting. I know you guys could do itoy that they have done with 5G. We're waiting, man. We're waiting. I know you guys could do it. Let it go. Let it go. I agree completely. They've been talking about it for two years. Now it's sort of getting out there. I'll get on my phone and do 4G versus 5G and it's like 10 meg maybe

difference. Sometimes the 5G is slower than the 4G. Have you done that test? Yeah. I went the 100 times. I went the 100 times. And that happened. Rad. Until then.

Marketing sad. The promise is rad. Yeah. It's that good. I'm not going to talk about that. I'm waiting. Yeah, man. Well, I really enjoyed this, Tyler.

I know we could talk forever about different things you know how big of a fan i am of yours and everything's in a body um and i've been like brainstorming ways i'm actually we do a brainstorm every week and i'm just gonna like next week go all right i'm gonna bring because a lot of my team i've mentioned it a little bit we're gonna find ways to uh get this back in the game i definitely see it as as far as us expanding into other cities with working with professional shooters and the workflow of our video flow. I know that's because we're using drives and everything's now on. It's like every issue you talked about, we have. So looking forward to it.

Yeah, and use me as a resource, man. You always can call me and we can spitball ideas and kind of see where it fits. Love that. I love it. And I will. Let's talk about where everybody can find all things Tyler Webb, Cinebody, Illuminati. You know, where can everybody keep up with everything? Yeah.

So Cinebody.com, easiest resource, period. Everything's in there. You got our How It Works video, so you can get a full workflow, kind of our concept behind it. There's even a little video at the bottom. If you scroll down of, like, words from Scott, you know, the mastermind behind it. It's a really great resource to see how we're positioning for the future. And then Luminati, our agency, just check out Luminati.com. So L-U-M-E-N-T-A-T-I.com.

Just check it out. You'll see what we do there. Then you'll see our tattoo studio and all that fun stuff. Get a t-shirt if you want. We sold $15,000 worth of t-shirts last month, which is crazy for a production agency. Creating a culture, it's fun. Then hit me up on LinkedIn if you've got questions, or shoot me an email, tyler at cinebody.com. Happy to chat. All is good.

Cool. It's always what I loved about the company and you, how approachable you are, even with the technology and everything is. And I can attest that they've got their shit together, and you need to check them out. Hey, guys, we really appreciate Tyler Webb for coming on. You know where to find us. We're at theradcast.com. You can search all this content. Search for Cinnabody. You'll find all the highlights from this episode.

Search for anything and everything. It's all at theradcast.com. You know where to find me. I'm verified on all the platforms at Ryan Offord. We'll see you next time on the Radcast.