Right About Now with Ryan Alford - Weekly Business News for June 14 | Flying Air Taxis Set to Become Big Business

Episode Date: June 14, 2024

TAKEAWAYSFinancial performance of companies like Apple and MicrosoftImpact of AI on technologyMarketing strategies of the Financial TimesRising demand for weight loss support productsImportance of custom branded merchandise for businessesTIMESTAMPSThe introduction (00:00:00) Introduction to the podcast episode and the hosts, setting the tone for the discussion.Hot Dog Eating Contest and Impossible Meats (00:02:20) Discussion about the annual hot dog eating contest at Coney Island and the involvement of Joey Chestnut with Impossible Meats.Apple surpassing Microsoft in market value (00:05:56) Apple's regained title as the world's most valuable company, surpassing Microsoft, and the impact of AI-powered features on investor confidence.Rising demand for weight loss support products (00:12:15) The vitamin shop meeting the rising demand for weight loss support products, driven by the impact of peptides on consumer behavior.Financial Times new global platform (00:15:01) The launch of a new global platform by the Financial Times to raise awareness of its advertising and partnerships among media and marketing industry audiences.Custom branded merchandise for businesses (00:19:00) The importance of custom branded merchandise for businesses, promoting the use of premium hats, hoodies, and t-shirts as a sales tactic.The impact of deepfakes (00:21:41) Discussion on the rise of deepfakes and their potential impact on brand safety and the need for reliable content filtering.Concerns over deepfakes (00:23:00) Concerns about the difficulty in distinguishing between real and fake content, with examples of misleading videos and the potential for biased use of AI.Certification for electric air taxis (00:25:15) The announcement of the FAA granting certification to Archer Aviation for electric air taxis, including the potential benefits and implications for air travel.Instagram's new video ad format (00:30:12) Discussion on Instagram's testing of a new video ad format that stops users from scrolling until they view the ad, and the potential impact on user experience and marketing strategies.Consumer and advertiser perspectives on Instagram ads (00:32:22) Exploration of the implications of Instagram's new video ad format from both consumer and advertiser perspectives, including the potential for richer media experiences and increased marketing opportunities.NBA finals and weather in Miami (00:35:29) Casual conversation about the NBA finals and the weather in Miami, with a light-hearted exchange about personal plans and experiences.Appreciation for the audience and show verification (00:37:11) Expressing gratitude to the audience and celebrating the verification of the show, as well as promoting branded merchandise and acknowledging the co-host's social media presence. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over 6 years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now. What's up guys?? Welcome to About Now. It's Friday, June 14th, 2024. Our weekly business news of the week.

We're taking the bullshit out of business, baby. That's all Chris Hansen ever does. He takes the BS out of everything. What's up, Chris? What's up, Ryan? How you doing, brother? I'm good. I'm feeling good. I'm feeling good. Got my beverage here, surrounded by all my friends and sponsors and belt. One day I'm going to stand up the whole episode and wear that belt right there. I'm going to tell you. I'm going to have a spandex like Speedo on or something.

Sawyer's going to have a blindfold or something. He kind of threw me off today. He gave me the 5-4-3-2-1 instead of the 3-2-1. I was like, whoa. I never had so much breathing room before it came on. We appreciate you. Sawyer Rice, the best in the business. Our producer here on right about now. You can speak for that, Kate and Chris.

He's a counselor. He's a producer. He's all in one talent. A man of many skills and traits i know he's joined by drew today he's getting some behind the scenes footage we appreciate the team it takes it's teamwork to do the dream work this doesn't just happen i just show up late and start yapping my mouth but the team works hard we appreciate them them. We appreciate you. Wherever you are listening, for some reason last week, Chris, we hit like top three in the world in business. We hit number one in the U.S. for a day.

We appreciate everyone for bumping us up the charts for whatever it was that one or two days. We stayed number one in business and marketing going on, I think, for the last year. We're the number one show period in business and marketing, but that business category, for some reason we bumped up. So we thank you. And Hey, don't think it needs to be a one-time occasion. Tell a friend. Yeah. You got to tell them they need to write about now. The words on the street, right? Yeah. We're sometimes right. And we're always now. Yeah, we're sometimes right, and we're always now. Yeah, yes.

This was funny. Sawyer brought this up, and it wasn't officially on the show notes, but it's serious business. It happens at Coney Island every year, I think, still. And this is where grown men and women pound a bunch of hot dogs, the hot dog eating contest. Old Joey Chestnut, he's in some hot water. Actually, he's not going to be able to defend his title.

Like, going on how many of your years? I don't know. How many hot dogs has that guy eaten? Anyway, he's now. Here's the irony of all irony, Chris. He's with freaking. He's moving to Impossible Meats. The fake meat brand.

What the hell is happening? Do they make hot dogs? I've never heard of an Impossible Hot Dog. Maybe they're coming out with one. Seems like a sellout move to me, bro. Doesn't that feel like everybody, every category sort of has what would be the woke move. That sounds like the woke move for Joey Chestnut. They say, go woke, go broke.

We'll see. I don't know. Although there's probably more deal in that endorsement than possible than winning the Nathan's contest, no? They need the credit. I paused myself. They need the credibility of Joey Chestnut standing behind their hot dogs. Come on, man. Their hamburgers.

He's going to start. He's going to go after hamburgers now. Fake hamburgers. How many you can eat? I don't know. It's just not American, right? We have to have a Nathan's hot dog. How many you can eat?

Nathan seems to agree with you about that. Yes. So they've barred him from the competition since he's with Impossible Meats. I wouldn't even think Nathan's an impossible. It's like, look, I buy Nathan's hot dogs for the kids. I never go. Impossible meatats. I wouldn't even think Nathan's and Impossible Meats. Look, I buy Nathan's hot dogs for the kids. I never go Impossible Meat tonight or Nathan's. Not even a question. Is that really a competition? I've never had it.

Yeah. No desire. No. Sawyer tried to convince us how delicious that it is, and it might be. But I'm going to have a burger. I need that protein in the real thing. I need that cow talking to me. Yes.

Anyway, it's Newsweek, folks. So we had to bring up Joey Chestnut and Nathan's. So it's a brand play ultimately so we're tying it back to marketing are you a hot dog guy though chris i am i haven't had one in a long time because they're extremely i think unhealthy but damn if i'm at a baseball game yeah i'm getting two clocks drive in if you come to Greenville, South Carolina, they're going to tell you to go to the West End and have a nice steak and go have some sushi. No, go to the clock on Lane Hampton.

Get you a hot dog with chili. Get a chocolate milkshake and some fries. And Toby, just thank me later, okay? You don't need to go downtown and eat Sobeys. I love Carl. Carl Sobosinski, Greg Wilsak. I love you, brother. You got 17 restaurants downtown and eat Sobeys. I love Carl. Carl Sobosinski. Greg, what's up? I love you, brother. You got 17 restaurants downtown.

They're all delicious. But, man, I want to go to the clock and have me that chili dog with a chocolate shake. That's gourmet. So, yes. Anyway, I love me some hot dogs. I don't eat them right at Austin either because I know they're not great for me. But when I do, it's a Nathan's. I'm definitely grabbing one. Nathan's, give us a call.

Be a good sponsor. Get some dogs on this thing. It feels appropriate. I guess the biggest news of the week. Apple regained its title as the world's most valuable company, surpassing Microsoft with a market value

of $3.29 trillion. What's 3.29 T's? Much friends. A lot of bread. A lot of T's. Driven by a nearly 4% surge. And they needed a 4% surge to gain. It's a rounding error for them.

Like Tim Cook sneezes $200,000 bills, I think. Oh, shit. Achoo. Oh, shit. Powerly. Yeah. This shift marked the first time in five months that Microsoft's market cap fell behind Apple's, coinciding with a record high for the tech-heavy Nasdaq and indications of easing inflation concerns. We'll see about that.

During its first, not first, but yearly developer concert conference not a concert it is sometimes like a concert though it used to be when steve jobs did it felt like a rock show yeah apple introduced ai powered features and software upgrades for its devices bolstering investor confidence analysts anticipated the demonstrated AI advancement, particularly Siri's expanded capabilities will generate considerable demand for forthcoming iPhones. That shit's not going to be back compatible. No, we have to have

the NVIDIA AI chip. I'm already running Chats GPT. We can't just get that working on the 13 Pro. Come on. They don't want it. You got to upgrade, Chris. That's how they sell those Benjamins. Those 3.29Ts only come with me and you upgrading.

Siri needs to be better. Let's just, I think we've talked about this on the show before. So, I don't care if it's artificial real whatever that intelligence is let's get her a little smarter i mean that shit she can't even schedule a text message i think i've gotten on the soapbox before so you probably if you listen regularly you've heard this but siri's not really a smart assistant she's a stupid assistant So we need her to get some intelligence, some I in that S. She's a little outdated. Yeah.

The investors are happy. We're going to sell more iPhones. And it looked like ultimately it was on the back of the chat, GPT. At a certain point, Apple has the design figured out. They've got the form factor. They've got the tech. They've got the ecosystem of a lot of the apps. Instead of spending two of those T's on your own AI, use whatever's the most... I don't think that's necessarily a bad thing if they can continue to innovate on the hardware side. It used to be

hardware and software combined, but it seems like we're falling behind a bit, definitely on the software side. And so no one's feel sorry for them. They're the most valuable company in the world. Hey, look, they got you locked in. I'm going to buy another iPhone when it comes out. I'm up for an upgrade. But I will say this. I used to be that guy.

Oh, I'd pay that ETF, baby. I would be upgrading every eight months they had me like even after i stopped i used to get phones for free working on all the wireless companies but like literally even after that i gotta have that it's got that feature i gotta have it and now i'm like a two to three year guy because there's no reason to upgrade i have a brand new iphone on my counter for the last two months. I haven't turned the 15. I'm still using my old 14. Yeah.

Because I don't want to take the three hours to transfer. Is it the 14 plus max Delta 3? Yeah, the bigger screen. But in the old days, I wasn't so excited to turn on a new phone and get all the new features. But it's like, all right, the camera's a little better. I just haven't had three hours where I can sit and let everything transfer and kind of deal with the whole cloud i'll say this i was pretty fucking amazed how much i was doing some work the other day

and i knocked out some stuff and it was all on the phone and i was thinking to myself get it a lot of shit done on the phone i'm breaking any like ground here everybody knows this but it's pretty crazy how much you can get done i think i designed something in canva i updated something on the back end of a wordpress site i was working in accounting software and i can get a spreadsheet to a shopify store yeah yeah i was like man like you can do a lot you can run your business off of it just about. And again, no epiphany. No shit.

We've been doing this for a while. But it's the software, hardware, mobile optimizations, that world. We're getting into a nice sweet spot. I'm sure we're going to fuck up with some new browser that won't integrate. But don't mess with Chrome. It's like finally getting there. But it's amazing what we can do with a palm. I think we've moved so fast, we do so many things.

Like we don't pause, like think about how crazy it is, what we can get done. I sent a fax from my freaking iPhone the other day. I didn't know you could do that. But I don't have a fax machine, obviously. So just cam scanned it and faxed it through my phone. Oh, yeah. I've done that.

You buy enough houses, insurance, pay enough bills. You must not pay enough bills. There you go. God. That's wild. And so we'll see where Apple goes. I think ultimately they're going to sell a lot of phones. This is interesting.

This kind of crosses a few different topics. Chris and I do a different show called Vibe Science. Go check that out, vibescience.media, where we talk about health and wellness innovations. And the vitamin shop is meeting the rising demand for weight loss support with products like protein supplements, multivitamins, fiber, and probiotics. In early 2024, sales of meal replacement products and unflavored protein powder increased by 13% and 12% respectively, while sales of ready-to-drink protein beverages rose 10% in 2023. of ready-to-drink protein beverages rose 10% in 23. So all these GLP-1, the peptide, they drive consumers to eat less.

So you're getting less protein. So they're seeking nutrient replacement options to counteract the side effects like muscle loss. It's literally because of the impact of all these peptides. Everybody's on them. And so you're not eating. You got to go get you some protein from somewhere. So the economic impact from these peptides across categories is staggering. I know this field.

Yeah. Yeah, I think peptides are driving a large part of it which i look at in two ways one like you said is this because people aren't getting these protein and the i know that stuff's heavy on your gut too so i understand the problem prebiotics but i also wonder are any people actually converting to healthier lifestyles and i'm hoping that's also what's happening is people are being more health conscious. Yeah. Cause I know like unflavored protein. I know a lot of people that use that to say, make like pancakes. Now they're making healthier protein items and whatnot,

but I don't know, man. It's, I like to think I'm glad people are getting healthier, but I don't know man it's i like to think i'm glad people are getting healthier but i don't know if it's overall a good thing if you're starving your body and like a lean shake is what are those weight loss shakes called lean body oh yeah those are like slim fast slim fast or yeah yes because even if you're eating even if you're eating a normal diet, that still is going to add on. That's not cutting it for food. No. And so it says this.

The CEO of the vitamin shop predicts the weight loss boom will triple the customer base for health and wellness products. Says the trend indicates that 52% of respondents plan to increase exercise, 26% prioritize diet programs, and 70% are considering GLP-1 medications for weight management. And then you got HIMSS doing, what was it, $1.99? $1.99 a month, I believe, as opposed to $1,900 a month. 9.99 or 1.99 1.99 a month yeah as opposed to 1900 a month yeah right something like that look people are getting healthy it's great that's what we need but like what chris talking about you gotta eat real food and be fake healthy there's like a fake healthy in there yeah i was i used to be it yeah like with all the protein shakes and protein bars and

i remember the quest bars i'd eat in college all the time. And now when you look at them, they're really not. There's a lot healthier things. At the end of the day, we need whole food, real food. I think we're on to something with that vibe science, if these numbers are right. Yeah, I would say so. Just saying. Go take that and listen.

We had a real good episode this week. A lot of stuff happening in the industry vibe science dot media financial times taps into the audience superpower with new campaign it's from marketingweek.com the financial times has launched a new global platform to raise awareness of its advertising and partnerships amongst a media and marketing industry audience launching this past june 7th reach our readers features a range of ads in the style of ft's signature pink broadsheet with a sharp focus on influence here executions include lines such as where opinion forms where opinion formers form opinions huh not terrible right now i get it i wrote a headline for our show actually it's like we're in the

business of business makes you think talk to the 22.4 million who influenced the 8 billion and not read by any old mark elon or je. The new campaign sits at the heart of a wider strategy to raise the profile of Financial Times commercials capabilities in a fresh and creative way. So we're selling new ways like all these papers and everything else. They got to have different ad formats, different platforms. They ultimately pivot, evolve, or die die and here you go reach our readers are you you do the bitcoin thing the financial like i i read up on stuff but i'm not i don't

have a subscription to anything yeah like any wall street journal i did in college i'm not gonna lie bro i don't know if I believe some of the stuff in some of these publications. Here's what I think. Someone controls the news and they want the retail buyers of stocks and other things to do a certain thing because they usually hedge

against it. I take all that knowledge with a grain of salt. i'm not a day trader and i'm not watching look you gotta set your stocks and check them every six months yeah if you place a gamble on something and you don't which is dumb or you need to do small amounts or whatever it's like sometimes we've created too much news. Like, you know. Well, anything that they're going to give me in a monthly article, I probably heard about three weeks before on Twitter.

Yes. Look at the GameStop stuff. That's changing by the hour of the day. And you know because of what's happening on Twitter. Not because I'm getting my monthly email from the Financial Times to give me an update on the market. Yes. And just by the nature of this show,

we start rechurching things and we talk about things. And I'm like, is this new or not? And then four weeks later, someone else is talking about it as news. And I'm like, we talked about that a month ago. And not because i think we're like on some cutting edge or anything but we're we scan and our team scans a lot of different sources

so maybe we catch something before the others but like this stuff just doesn't okay one day to the next like fretting over the stock market one day to the next, if you're truly a long-term trader, is just a recipe for stress and annoyance. That didn't forget it, unless you're day trading. Yeah. And to your point, if I'm day trading, I'm living in this world. I'm not reading about it once a month or once a week. Yeah. I have a big audience.

A lot of people are obsessed with it. And there's only one thing that of people are obsessed with it. And there's only one thing that I'm really obsessed with, Chris, and that's this hat I wear every time on the show. That's our partners at breadandbills.com. This is custom headwear straight to you. Go to their website. Check out. It says custom up at the top.

Let me tell you. Look at that. Look at this. Look at that. That is a patch. That's a leather patch. Custom designed by their team using our logo, premium hats, hoodies, t-shirts, everything you can imagine for your merch. And look, this is all about custom. You want the brand. You want the brand that makes your brand stand out, and it's Branded Bills. They do all of our

merchandise. They're official merchandise sponsor. I've been with them for six years. I told people, every single person I tell Chris, like literally comes back, I'm so glad you told me about Branded Bills. Because look, you buy these hats, look, those cheesy bad golf hats, and you throw them in the washer, you do something one time, and you never wear it again. You want quality. You want to give your clients quality. You want to send your prospects quality. You want, hey, everything's digital now. Everybody's sending cold emails.

I know who you are. You're listening. You've been cold emailing me. I know who you are. Stop sending that shit. I ain't responding to that. But you know what I would respond to? Send me a cool hat by a brand ofills that you put your custom logo on.

That's how you get somebody's attention. What, $20, $25 for a custom hat for a prospect? What are you, unless you're selling clubhouses, that shit should be, that's cheap for getting a prospect's attention. Send them a physical product. Send them a hoodie. Are you kidding me? Find a nice Brandon Bill hoodie with, like, your tasty logo or maybe it's, like, your fun saying or something that brands your company.

Come on, people. Think out of the box. The people that think out of the box is Brandon Bills. And, Chris, I know I'm always one ragging on them, but I know you're a fan now too. Let's be honest. I'm looking at four on my counter, but I know you're a fan now too. Let's be honest. I'm looking at four on my counter and I've washed them all multiple times. That's my go-to training hat because really because it's sweat wicking, it absorbs the sweat better.

Yeah. I love them, man. They're solid. Look, there's value after value. All the vaca hats made by Brandon Bills. That's right. I just gave you value on value. You can increase your brand's value.

Your stock price will go up 2%. I don't know that for sure, but probably just if you have some custom hats, at least 1%. Look, Apple could do nothing and go up 4%. You could get some branded hats and we don't even know what's going to happen. But here's what I know. The bottom line is this. I just gave you a sales tactic. You're listening. We've got a lot of budding entrepreneurs. We've got a lot of people. You're like, how do I lot of budding entrepreneurs. We got a lot of people. You're like, how do I sell more? Can I send one more cold email?

No. Get your custom hoodies. Get your hats. Go to that custom order. And literally watch the sales come in. When you start sending a personal handwritten note with a Brandon Bills hat, there's your sales tip of the day. Anyway, I get off that soapbox.

But I love them. I appreciate them. They're official merchandise sponsor of Right About Now. All right. IAS launches deepfake measurement offering ahead of the 2024 election. Thank God. We'll be able to know. It's got to send that. As concerns over deep fakes increases ahead of the 24 presidential race and with the rise of more sophisticated generative artificial intelligence we talked about that last year sarah connors is coming for you brand safety has become even more complicated marketers are looking for a way to reliably filter out content that could potentially harm their brands, which has proven tricky. Marketers are hoping to fill the gap as election spending ramps up.

IS boosts and boasts up to 74% greater accuracy with this technology, which scales across platforms. Marketers are looking to leverage new technology to detect and mitigate the harmful effects of defects. We're excited to offer the latest innovation ahead of U.S. elections, so says their CEO. I'm all for this. I think we're on a slippery slope here that at any moment, we're not going to know what's real and what's fake.

Chris, I know you're not fake. No, this is the real deal. I don't have my clone playing my role today. He's charging in the closet. No, because I've seen some of these deep fakes. Even up to two years ago, I started seeing these things pop up of one of the presidents or someone. And I can tell even now, like my dad has sent me stuff from Facebook. Up to two years ago, I started seeing these things pop up of one of the presidents or someone.

And I can tell even now, like my dad has sent me stuff from Facebook. A lot of it related to war, typically, these conflicts going on. And I can obviously tell it's fake. Yeah. It looks like a video game or something. But I think we talked about this. Facebook is like a breeding ground for all these AI and false misleading, misleading things. I think a lot of sketchy AI type stuff.

And we talked about even with that one dental insurance companies and Tom Hanks as they're like their mascot, right? Yeah. Like they're just a spokesperson. There's a program. Tom Hanks in that. Let's run those commercials. We're good to go we yeah we talked to him yeah we sent him a dm he didn't reply but run it but not look what my only question is again who's making sure that their accuracy is accurate how do we know that something real might not get flagged as ai and because i think think back to all the censorship in 2019, 2020,

with COVID and all that, and there's stuff that now we look at that was censored that wasn't false. That's right. It was true. So I look at this and I think, okay, it's great if there's no biases here, but you could start slapping AI stuff on stuff that isn't AI to start steering people's thinking as well. I saw an AI deepfake yesterday

that's like Trump was saying that he was grabbing models right in the garage. Oh, sorry. I saw one where Joe Biden was falling asleep in a meeting. I can't believe these deepfakes that are coming out. Wait a second.

Wait, those were real. Yeah. They don't even need deep fakes. Like, this shit, both of them could pull off. The real show is weird enough. Yeah, the real. Exactly. Can it get it?

Stranger. I don't know. Yeah. What the hell's happening? Electric Air Taxi Baker Archer Aviation. This guy, I'm excited about this. Gets key FAA sign-off. This is from our good friends, just buddies over at CNBC.com.

The Federal Aviation Administration has granted Archer Aviation a key certification that gets the electric air taxi maker closer to eventually flying travelers. The company said this past Wednesday. Archer is making electric vertical takeoff and landing aircraft, or EVTOLs. That just rolls off the tongue. And one orders and backing in 2021 from United Airlines, which says the new technology could reduce carbon emissions. Come on, let's just get some air taxis going without talking about carbon emissions. But it's a good thing.

If it does, I'm not saying it's a bad thing. Let's stick to the point. Carriers have been investing in or ordering EVTOL aircraft, which take off and land vertically like helicopters. And these developers say they could cut down on emissions in congested area. United, for example, says passengers could take them to and from the airport in big cities, such as between Manhattan and United's hub in Newark, New Jersey. Having been between both those a lot, meaning to you, this would be very nice. Today, we have received the Part

135 certification, which allows us to effectively become an airline so we can carry passengers. Process has taken Archer about two years. It's submitted more than 2,000 pages of documents and 14 manuals outlining operational procedure, training, and maintenance. Now Archer has to get its four-passenger aircraft called Midnight, certified by the FAA, which the company is currently working on. That could be the air taxis into service as early as next year. This sounds cool. I thought it was kind of like flying cars, but it's just airplanes that take off.

I don't know how that works. I need to see a video. Yeah, I think it'd be cool. I thought it was kind of like flying cars, but it's just airplanes that take off. I don't know how that works. I need to see a video. Yeah, I think it'd be cool. Take one from Greenville to Atlanta, probably. Could we get one from, oh, that's all? Okay, from like Greenville to Miami. We could have the right about now air taxi. Chris, you just come into studio.

You know, I'm on the air taxi every week. Look, Sawyer does everything else. We'll get him to fly the air taxi down to get you i think you'd be down for that and pick you up and come back and i'll screw that we'll get a driver so you and sorry can booze it up on the way back oh you don't even drink you can have some vacay or something like at the back back of the taxi Back of the limo. Yeah. Four passengers.

I got to see this. Vertical takeoff. It's like a helicopter, but not a helicopter. It's got to be more efficient than an airplane, but. Yeah. Four peoples. Yeah. I'm wondering how much is a ticket.

If I'm going Newark to Manhattan. That's $700. I don't know. It needs to be like $200, maybe, right? Because look, if I get, look, I lived in Manhattan for six years. Let me just tell you, we don't have to think about these things

in Greenville, South Carolina, but the traffic there and all the fucking people, if you can get in an air taxi and fly over all that, same thing with affordably. And look, when you're in a hurry to get home, it's not be flying back to Greenville or flying to a client place or something. You'll spend the money for the convenience.

A hundred percent. And I get in that air taxi. It's just like an Uber. That's what i'm wondering yeah is there can there be multiple drop-offs or is it just airport to airport ralph can you drop me uh my house we're flying around the top of my house can we stop there i left the shirt at home if there's a helipad where i'm going can you drop me yeah what are the requirements for landing is that to be an airport I'm going to google this thing when we get off

it's a lot of questions but it sounds great it sounds like we're getting closer to flying cars yeah right we'll be there one day we're almost a terminator with the AI shit so we got to get to flying cars soon every movie that's ever happened is coming to fruition

and we're close to the flying cars part. Getting closer by the minute. Instagram just comes to us from socialmediatoday.com Instagram's testing video ads that stop you from scrolling further. I guess because

the content's so good or because it's like stopping power or because you literally can't scroll. I think it's they're stopping you in that feed, baby. Hey, that's like YouTube, right? You got to watch that five seconds. Those bumper ads. Unless you upgrade it for premium. Unskippable video ads in your main Instagram feed.

How would that work? According to various reports, Instagram is currently testing out a new video ad format that does indeed stop users from scrolling in the main feed of the app until they viewed a video ad. As Instagram explains, you'll actually need to view the ad before you can keep scrolling. So these are essentially unskippable video ads in IG format. That's not coming over very well. No, it goes back to what we've

talked about, Chris. It's not surprising. You want all this free content, you're going to have to stop and watch an ad. For another $5.99 a month, you can go ad-free on Instagram. That's what's coming. You can get unverified. Unadified. Whatever you want to call it and so

as an as a marketer and advertiser so i'm gonna wear a couple different hats here you you wear the consumer hat chris i'm gonna wear the advertiser i like it from the marketing yeah exactly so i like it because i thought about that i'm like good you're gonna have to watch my whole ad now for vacay. Okay. The only reason I don't like is it might bring back a lot of more shitty ads because, oh, people are going to time on video and all that stuff. Well, they spent five seconds with it.

So that metric, or however long it is, that metric is not going to mean anything anymore. That metric, or however long it is, that metric is not going to mean anything anymore. So it's going to be purely like, okay, performance, clicks, time on site from those clicks, all that stuff. But a richer media experience where you're forced to watch it. Look, you can't fast forward through the ads on streaming TV for the most part. Some of them you can. And so you give a richer experience. So I think it's good for marketers because you want, look,

attention's hard to get. Now, with the backlashes and all that, we'll see if it can fly. But YouTube's been doing it for a while. They only make you do, what, five seconds? Unless you get the ad free. As a marketer perspective, I'll take them doing this

and I'll pay the monthly fee for ad free. You know what I'm saying? I would rather be able to use this as a tool business-wise than be upset about it as a consumer. I think there's more to gain on the marketing side than, okay, i have to pay another 10 bucks a month to skip to ads yeah and look the your feed is getting so full of people you don't follow because they're recommending stuff it's so clear that it's like ai driven now it's like

yeah they've got their own algorithm and so and i see it with my stats like followers that viewed stuff versus non-followers it's way more non-follow and it's okay what so then if you've got that here's another way to think about this i'm gonna spin this on its head i could argue that when my feed is littered with people that I have not followed's content, you're already showing me ads anyway because everybody's promoting something. So you might as well fucking throw an ad in there. Yeah. Because if I'm seeing Tommy Boy talk to me with captions on and I don't follow him, but they think that I'm going to like it because he's talking about something smart or some supplement.

Then you might as well throw an ad in there. It's the same thing. So where is the ad? Let's play the game of which one of these is an ad. Non-follower content that I didn't subscribe to, that I didn't ask for, or the ads that you put in between them. Same thing. It's the same thing.

Somebody paid for it and somebody didn't. Somebody got good at the algorithm. That's why you need to get good at the algorithm. It just means you need to do better organic content. That's the insight. But pin the tail on the ad. I have no fucking clue. Because it's all an ad

when you feed me stuff I didn't sign up for. Right? Bring my followers feedback. Who do I choose to follow? Show me more of that stuff. Yep. Again, a lot of different hats here. Consumer versus advertiser. We're just giving you all sides of the fence here. Consumer versus advertiser.

We're just giving you all sides of the fence here. The only way you take the BS out of business is to tell you why they do it, how you can take advantage from it, why consumers think it sucks or they like it. Nobody else does that. They teach you all those sides or that side. We're giving you all sides of the coin, baby.

That's what it's about. Oh, we could go on and on, Chris. I've got a lot of other articles that none of them are striking me as that interesting. I'm really pulling for the Mavs tonight. We do record this ahead of our Friday. It's the week of Friday 14th,

but Mavs need to get back in this NFL finals. It's going to snore fest. I like both these teams. So it's hardcore, but I'm really hoping Dallas and old Kyrie and Donnitz get it rolling. So any Dallas fans out there, I'm with you. I want this to be a good series. I don't know if that ultimately, I guess if you had a gun to my arm,

I don't like saying gun to the head. Gun to the arm. I still don't want you to blow my arm off. Then I'd say Dallas, but we need some magic. Any final thoughts, anything happening in Miami that our audience needs to know about Chris? No,

it's just been raining for two days. If you're here, you know it. If you're not, you don't want to come here right now. Yeah, it's flooding. Oh, it was Miami.

Book your beach vacation for another weekend. Once the cold gets a little better, I'm going to get my Miami trip on. I know it's hot as hell, but I'm going to come down there and just sweat ass and ride through it. And hit the pool, baby. Exactly. We'll go ride in the Jeep or whatever the hell you're driving these days. Yeah. And, yeah,

looking forward to it. Hey, we appreciate you. The only way we get to do this is you get to let you listen and we appreciate it. Shoot me a DM. If you want a hat, I got a few of those coming your way.

We, you know who you are. You sent me those. Hey man, people take advantage of things. You offer something for free and send me a DM. What's in your one of these branded bills hats and look, do yourself a favor.

Get you a Brandon Bill branded hat. You want that? Chris, appreciate you, brother. At Chris Brody Hanson on Instagram. He's blowing up over there. All the ladies, all the brands. He's an influencer. Let's just call it what it is. And look, one of the sweetest guys on the planet.

You want to be influenced by him. Let me tell you. Go follow him. And I'm at Ryan Alford on all the platforms. And hey, we got verified. Right About Now show was verified this week. That's how legit we are. Number one, we appreciate it.

We're taking the BS out of business, baby. We'll see you next time on Right About Now. This has been Right About Now with Ryan Alford, a Radcast Network production. Visit RyanIsRight.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.