Right About Now with Ryan Alford - Weekly Business News for May 24 | Open AI Faces Lawsuits

Episode Date: May 24, 2024

Instagram has surprisingly surpassed TikTok in user acquisition for video content, becoming the preferred platform for businesses to invest their advertising dollars. While TikTok boasts a vast audience that businesses should not ignore, Instagram currently offers a more lucrative opportunity for ad spend.Hims has introduced a new drug similar to Wegovy at a price 85% lower, signaling a trend in the telehealth industry. Other telehealth companies are likely to follow suit, offering discounted weight loss injections. The rapid growth of the telehealth industry is expanding access to affordable, on-demand care for more people.Don’t miss out on these intriguing discussions and Ryan and Chris’ thoughts and opinions surrounding these issues. The world is changing and if you want to stay informed of every new update, come back every Friday for our news of the week episode right here on Right About Now with Ryan Alford.TAKEAWAYSAI's impact on content creation raises copyright concernsLegal battles over AI companies using content without citationEthical implications of repackaging original content without permission or creditGPT-4o release combines text, vision, and audio processing, further complicating content reshaping and repurposing issuesInstagram surpasses TikTok in user acquisition for video contentBusinesses prefer Instagram for advertising spendTikTok's vast audience remains important, but Instagram offers better ROI on ad spend than TikTokHims releases a new drug similar to Wegovy at 85% lower costOther telehealth companies are likely to start offering discounted weight loss injectionsRapid growth in telehealth expands access to affordable, on-demand careTIMESTAMPSThe introduction (00:00:00) Introducing the show and setting the stage for the conversation.Retail numbers and gardening (00:04:12) Discussion about retail numbers, DIY projects, and gardening experiences.Impact of AI on content creation and copyright issues (00:12:29) Exploration of the impact of AI on content creation, copyright issues, and the legal disputes related to AI-generated content.Announcement of GPT-4o (00:21:46) Discussion about the announcement of GPT-4o, its features, and availability to users.The omnipresent GPT (00:23:08) Discussion about the advanced capabilities of the GPT technology and its potential impact on society.Concerns about AI and technology (00:24:09) The hosts express concerns about the potential negative consequences of advanced AI and technology, referencing movies like "Westworld" and "Terminator."Instagram vs. TikTok for marketing (00:29:08) Comparison of the effectiveness of Instagram and TikTok for user acquisition and marketing, based on survey data and personal experiences.Telehealth and wellness (00:33:54) Discussion about the democratization of personal health and wellness through telehealth services and the affordability of prescription drugs.Business opportunities in telehealth (00:37:23) Exploration of the potential for personalized medicine and the business opportunities in the telehealth and wellness industry.  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over 6 years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now. Yo, what's up? Welcome to About Now. I'm Ryan Offord, your host. Today is May 24th, 2024.

It's our weekly news show. We're taking the BS out of business, baby. It's all business. No bullshit. Because you don't need it, and we don't want it. Speaking of no bullshit, my friend Chris Hansen down in the vacay lounge. What's up, Chris? What's up, my man?

Happy Friday. How you doing? I'm good, man. Feeling good. About now powered by my good friends at Branded Bills. We'll talk a little bit more about them later. Chris and I have actually not been rocking our hats lately, but I got mine back in style here.

My Radcast OG hat from our good friends at Braided Bills. We'll talk a little more about them later, but it's been a good week, man. I'm pumped to be here. Blessed. We appreciate everyone out there for listening, making us number one in business and marketing on Apple. Number 75 in the U.S., all podcasts. We beat out. Kelswift's.

Kelswift's sitting at, that's Travis Kelsey's show, sitting at 80. We're officially above Kelswift. Hey, we're making waves here, baby. It's a big deal. I know. And I like their show, So no hate on those guys, but we appreciate everyone for listening. Keep listening.

Keep telling your friends and leave us a review. We appreciate all that. It's been a good week in business, all kinds of shit happening out there. Is it, was Miami rocking and rolling? You're here in May. It's,

it's heating up. I'm sure. Is it just, are you feeling like the swell of like summer coming? Yeah, it's miserable. It's heating up, I'm sure. Is it just, are you feeling like the swell of like summer coming? Yeah, it's miserable. It's really hot. It's really hot. It's slowing down.

The snowbirds are migrating back up north. So that's the upside. There's less traffic, but it's swell turning hot outside. Yeah, I bet. It's warming up here in old South Kakalaki, as we call it. Actually, we produce here at Greenville, South Carolina. It's a lovely place. Please, yeah, that Greenville, come visit.

Don't live here, but come visit. But number four best places to live in the United States, Greenville, South Carolina. We're on every list, Chris. The word's out, baby. I'm an OG. Born and raised right here. That's why I have my show here, my family here. I knew the secret, but now the secret's out.

Yeah, yeah. You're ahead of the game. You're going to be Nashville soon. Yeah, it is. Mini Nashville, mini Austin. I'm going to cross between all of those. Yeah. The music scene is starting to catch up here.

There's some pretty cool music venues and stuff coming alive. I think we, that's the one thing that's sort of lacked here a little bit, but I think it's getting a little better. It's pretty big. Like, seeing, like, places that are, like, we have the big place where the big acts come in, 20,000, 30,000, whatever it is. The Bon Secours Center. It used to be the Biola Center.

And that's great for these huge artists. But we didn't really have the best, like, in-between places. But a couple of those coming. So we'll get a lot, I think, better variety and none better than our producer, Sawyer Ice's band. We've got to get some more venues for you, Sawyer. Live music, underrated. Completely.

Underrated. I grew up with live music, and my dad's still in a band and plays around, but very few things I enjoy more than going and having a beer listening to live music supporting kind of the local music scene i'm glad greenville's starting to maybe get with it a little bit there i think we used to i think we went backwards like we had all we had a few locations like 20 years ago that were like the scene just like country music and kind of the in-between artists but i heard we got some pretty cool places open and so i'm pumped about that and it's been an interesting week in business chris this wasn't on the show

notes but i did see like i was looking at like the retail numbers lowe's and target numbers are off retail numbers down less retail i don't know i. I think the Lowe's Home Depot thing, Home Depot is off a little bit too. Makes sense to me because the housing market, there's not, you don't have this. When you have lots of houses being bought and sold, people are always doing the DIY stuff, right? So when that slows down and maybe budgets are tighter and everything else on top of that but you just don't have the influx of okay everybody wanting to put their little spin on their house right the diy stuff people are like sitting still which makes sense

you a diy guy i can be i prefer not to now but I'm in a condo, dude. I'm renting. So at this point, like I'm not putting time or energy or money into where I live in. Did you? I did. The washing machine broke. I didn't try to fix it myself.

I called fucking repairman. Washing machines you don't really mess around with. Yeah, that's a little bit advanced of a. You don't need to mess with a washing machine. Air filter project. You want to build a desk or something? I don't even mess with a washing machine air filter project you've been wanting to build a desk or something i don't know build a desk when you don't have a yard my mind being like this yeah like we have the garden at home yeah just actually bear bared fruit this week i made

homemade salsa two nights ago chris from the garden i really felt like a pilgrim or whatever gardener feeling good about yourself i don't know something you had a little pride afterwards yes I really felt like a pilgrim or whatever. Gardener. You're feeling good about yourself. I don't know. You had a little pride afterwards. Yes. I was like, I don't know what I spent on this salsa and putting this garden together. I might get a bought it, but it came from the ground in my yard.

So I felt good about it. Yard to table, bro. Yard to table, man. Yard to table, man. That's right. Behind the garage. I'm jealous. Got the little 10 by 10. Hot peppers, tomatoes.

I didn't know I could do it, but it's actually coming to life. The only thing I'm growing is a bamboo plant, and that's not bearing any fruit. Yeah. But it's cleaning my oxygen, so I guess that's a plus. Hey, it is. It's bearing oxygen fruit. But we had this little cherry tomato plant. I didn't – usually most of this stuff in South Carolina, like June, mid-June,

you start really popping, like the garden stuff. But plant this little cherry tomato bush, you call a plant i don't know anyway that thing is putting off like the more tomatoes like we pull seven or eight least cherry tomatoes off every day it's growing like a wildfire i'm like that's all maybe i should enter this into a contest or something i I don't know. You're like, is this normal? Is this normal? But I'm serious.

We just do a really good job at this. We had a bowl full of these cherry tomatoes before it was even mid-May. I'm like, dang. What are you doing with them? Is that why you're making the salsa? I use those in the salsa. Pretty tasty. We need to hop on a little marinaraara try some italian homemade italian sauce there's gonna be a lot of tomato recipes we have that doesn't even count we

have these heirloom tomato plants to come to i think we're gonna have 50 tomatoes a week like when things start rolling that's big bro maybe you need the boys out of the farmer's market on saturday hustling no it going to be on our street. We're going to be selling those things. Because we get a lot of traffic. We're right downtown. We're going to set up the little Offord produce stand or something right there on the street. And be like, hey, fresh tomatoes.

Downtown green. Radical fruit. Yeah. Yes. We got tomatoes coming. We got hot peppers. Cucumbers. Okra. Fried okra. Yes. We got tomatoes coming. We got hot peppers, cucumbers, okra, fried okra. Yes. Got to get some fried okra. Everybody's listening. If you're not in the South, going, what the hell are they talking about? Fried okra.

But look, hey, I want to personally bring the DIY back. We've got to get Home Depot and Lowe's back to the business, man. And get to get that garden. Hey, it's not too late. Plant your gardens. Get your seeds. I know a lot of people doing gardening now. Yeah, it's fun. We go out there with the kids.

We look at it. And the coldest goes, how's your garden doing? I'm like, you see all those tomatoes crowding up the counter? Yeah, so I'm pretty proud about that. But back to the retail news, the Target thing, not surprising. I don't know. I feel like we're in this weird time like right now, Chris. I feel like the economy is not bad, but it just feels like it's not awesome either. bad, but it just feels like it's not awesome either. And we take the bullshit out of business here. Like we can look at all the data you want. I'm the one that told everyone that wasn't going to be 18 months ago. And everybody said, Oh my God, we're going into a depression. We're going

to look. And I said, no, we're not. And we didn't. So I pay enough attention and know what's going on. I look at the numbers. It's more just like sentiment and then stuff like this like you see in the retail numbers on stores that have traditionally done well and i just think this housing thing combined with the inflation is just percolating in into something and i don't know that's like a bad dip but i think people are being a little more cautious and eventually nine dollar loaves of breath bread catch up to you. And $10 for a dozen eggs. Yeah, exactly. So I don't know what all that means, but in the longterm, I just think we're, we need to get that shit under control, and we need the housing market to start flowing again. That moves around a lot of money, and it really fuels a lot of the economy.

So I think those – and that's the thing. It's like the negative stuff is kind of feeding itself. Inflation is high, so the interest rates won't come down. It's like then people aren't spending, so the interest rates stay high come down it's like then people aren't spending so the interest rates stay high people won't sell their houses we need something a bit of a holding pattern it is it's like we need something to kind of shake it up but i think that's the shit that's gonna drive me crazy in the election like the election coming up i just i'm getting my earplugs ready, man. I'm just not going to do this. For real. Drama fest. Yeah. Just.

Anyway. But it. I know. I think I might sit this one out a little bit and not watch so much of it. You know what I mean? Yeah, exactly. This one's interesting. First article of the day. Real article of the day.

AI. And look, the AI shit is great. But this is. real article of the day. Look, the AI shit is great, but I have been saying this since the beginning, which I never quite understood. This information is coming from somewhere, the chatbots. So who has the rights to that information, even if it gets regurgitated? regurgitated. This from msn.com. AI chatbots sucked up troves of data. Now copyright holders want a cut. Litigation is ongoing against AI companies in at least 20 cases, most of them in California or New York. Some have been brought by news organizations. Others involve authors trying to recover some income from the use of their stories. The case that legal experts are watching most closely, New York Times in late December against open, a case against open AI.

The newspaper is seeking as much as $450 billion in damages, claiming open AI infringed its rights by using Times articles to develop chat GPT. The complaint is distinct from others in that it also accuses the chatbot maker of engineering its products to reproduce Times articles almost verbatim when prompted. The Times said the company spent months negotiating before it filed suit. The Times said the company spent months negotiating before it filed suit. OpenAI said in a motion dismissed that the examples of regurgitation cited in the complaint were highly anomalous and the byproduct of a bug in the chatbot.

Oh, so coding error, guys. Coding error, guys. We didn't mean to. We didn't mean to copy all your stuff. Our bad that we did that and it massively benefited us i think we should let them off the hook then they've made how many billion dollars on their 20 month thing i'll just go it's okay copyright away because you have a bug it's understandable i made a million dollars last year but i put a dollar on my tax return because i had a bug in my computer that took seven zeros off.

Is that okay? Mistakes happen. I understand. I let them off. Really? Come on. Another lawsuit accuses Facebook and Instagram owner MetaPlatforms of illegally copying books by the authors Sarah Silverman

and Richard Kadri for its AI tools. So there's a lot to this article. I wanted to bring it up because AI is all over business and all this stuff is going on. But look, this, look, you remember growing up, Chris, I'm a little older than you, just a little, like six months, but, but remember growing up when you'd write papers or type papers, what did you always, you'd have to do something and you would, what would you have to do to your sources? You would have to cite your sources. And your teacher would always say that. And because we weren't, but we weren't profiting from them.

We were just writing up papers and it was just to get a grade. We weren't like making money from them. But we had to at least cite them even when we were just using them. The example here, though, is a company is making billions of dollars off of content that is generated by the remanufacturing, making, simplifying, engineering of those original works. The ingredients, if you went to the store and you wanted to make some chocolate chip cookies, those cookies don't just get made. They're delicious. But you know what? You got to buy the flour. You got to buy the sugar. You got to chocolate chips. You got to pay for that shit because those ingredients are needed. Even if God, when put together in the right way, it's magic. Chocolate, gooey, those cookies are delicious.

And no, the flour and the sugar alone is not as good as a cookie. But you know what? It took that to get there. And guess what? When I go to the store and I try to leave not buying them because I go, I'm going to go make chocolate chip cookies with this shit. So I'm just going to take it for free because what I'm making is going to be so fucking good that I don't even need to pay for the ingredients. That shit don't fly.

So that's what we're dealing with here. And someone might try to regurgitate and tell me why. Oh, that's not exactly how it works or whatever. Bullshit. That's exactly what we're talking about. And as a creator of content, I'm on my soapbox. I'm in the pulpit. I am asking the deacon for an amen and a hallelujah and a praise the Lord over there because I know I'm right and I know what it's like to create content and have people rip it off. So this isn't going to fly. This has been my question about this in the very beginning is it's great. I love these tools. They're

wonderful for business. They shortcut a lot of things, but it's still taking the ingredients of other people's stuff and using it to create something better. I have a great example because I have a friend who did this. He published a book essentially, but he just used Chad GPT to write a book with famous quotes from like Marcus Aurelius and these stoic philosophers. So he basically just created an ebook on Chad GPT and said, compile quotes of all these famous sto famous philosophers, put it up. And he even said, he goes, yeah, I don't know if it's

going to get flagged or not. I put it up for like $9.99. And that was even, I remember hearing that. I'm like, I have books I know that have quotes, daily quotes and stuff. So I'm like, maybe this is okay. That's the other part of it. There's'm like, maybe this is okay. That's the other part of it. As someone on the other end of the spectrum, as a user of it, if ChatGP is allowing me to do this, part of me is going to think this is fine.

If I'm allowed to do this, there's no copyright infringement here, right? Yeah. Just saying. It's an interesting time. It's an interesting time. And it's, Chris, you and I as human beings, non-robots, at least as far as I'm aware. You might be the best AI I've ever seen if you're AI.

I got too much soul to be a robot. You and I are having this discussion right now. And we're talking about articles. And we cite those articles. And we give opinion on it. But you and I don't have prescriptive thoughts that are generated from someone else's content. We have free will and are having just a discussion of what our opinion is on this or that or other things. So our sources, we're certainly influenced by the world. So our sources, we're certainly influenced by the world, but we aren't just, we aren't capable of processing. Like we didn't come in like before this discussion and listen to 20 people say something really smart.

And then we regurgitated out like here on the show. Yeah. We're like out of those 20, these guys sounded smarter. So let's stick with that opinion and we'll talk about that. Yeah. those 20 of these guys sounded smarter. So let's stick with that opinion and we'll talk about that. Yeah. So it's, so we're creating original content here based on our free thought, free opinions, free will, and you can like it, love it, hate it, listen to it or not listen to it, but we're not regurgitating and or remanufacturing the thoughts of anyone but our own.

So it's just, it's a really, and I bring all this up and I get on, I think it's a real perspective and it's something I'm going to be fascinated where these lawsuits go because it is a big question. And you think about the difference between Google search and open AI. So Google makes a lot of money. They sell ads on top of other people's websites on keywords, and they develop the software to do that. But you know what? Google delivers a lot of fucking money back to those website owners. They can sell ads on their site.

You're selling product on your site. You're getting ROI for creating that content or selling that product, even if it's on Google. Right. Because even if Google's selling ads because they developed a proprietary way which people look up information, you still get to that information, right? If we get to the website to buy something with which you or I would, or whoever's selling would profit from. And especially like the information side of it. Chat GPT just gives you answers that gives no benefit back to where it got that answer from. It's just pulling it. It's pulling it off the backs of the people that wrote the content to begin with. And it raises a lot of fucking questions

when you really think about it. And I don't know where it's going to go. And I think it's going to have a big impact on business and the cost of doing this. You got to make sure right now, I think we're paying for the cookie, but not paying for the ingredients. on business and the cost of doing this. You got to make sure. Right now, I think we're paying for the cookie, but not paying for the ingredients. It's going to get real fucking expensive when you got to pay for both. You and I know because when I want cookies, I got to buy all the ingredients. You got a lot more hands in the pie.

Yeah. More hands in the cookie jar. That's right. More to come on that. In other AI news, OpenAI announces GPT-40-1269. Just kidding. It's 40, I think. Really?

Can we not just come up with a multimodal voice assistant that's free for all chat GPT users? The multimodal GPT-40 just rolls off the tongue. Sam Altman teased the announcement last week as rumors swirled. It's unveiled GPT-40, a new AI model that combines text, vision, and audio. And it's highly anticipated live stream event. It's shared at chatgbt-40. I really need something cooler than chatgbt-40. Come on.

These guys are creative. You'll see in the bottom. You'll see the bottom of the article. It explains it. Keep going. I know. I wish it would. It doesn't flow at all.

Can I get five more creative names? Can I use chatGB-40 to create five more creative names for chatGBT-40? It even bothers me visually. All right.

It can process text, audio, and vision in the model. GPT-40 will be available for free to all chatGBT users, slash payers, slash cookie buyers, but not ingredients buyers. It is available in the API.

It is half the price and twice as fast as GPT-4 Turbo. The O of the name stands for Omni. So it's O, not zero. O, omni. Referencing its combined modalities in one model. Modalities in one model. I love that statement. Flows off the tongue, right?

God. These guys need to hire some people to make this shit simpler. We need some people working for them, not fucking robots. Because this is made for a robot to read, not a normal-ass human. I know. This came to us from Mashable. Mashable.com. Great tech news all the time from Mashable.

Love those guys. But so... 4-0. Chat dpt-4-0. Sorry, not 4-0. It's O for Omni. You know what? Does this mean it's God?

Is it omnipresent? Is this what they're saying? This should be GPT God. I'm a GPT God. It's omnipresent for its modalities. Look, it's amazing tech. It's badass. I've played around with it.

I'm making like a little bit of the name, and it's getting a little freaky, some of the shit it can do. I'm telling you, China's going to have some robots walking around that have this shit, and they're going to look like Westworld. Go watch Westworld on HBO.

Yeah. We are this close to Westworld. We're inching there real quickly, bro. And you know what? You don't want that Westworld robot kicking your ass. And forget what her main character name was, but she was a badass. And she rode a horse, and she'd shoot you, like, the face, not care. And she was self-aware and omni present

why are we really gonna let terminator and westworld happen all at once in the world is that are we really that stupid i think are we really that. It feels like it feels like we are. Speaking of Netflix, there's a movie called Upgraded, all about a guy getting a plant chip in his brain and it going wrong. And I'm watching it thinking, I mean, Ryan, we're talking about Neuralink last week in a microchip going wrong in some guy's brain. It's where every movie it's becoming reality. I feel like I'm in the matrix now i think we might have gone in the matrix like actually in 2000 you know we were worried the world was gonna end in what 2012 no 2001 on the mayan calendar whatever it was i think we might have y2k y2k i forgot the other earth ending event yeah we might have actually entered it at that moment. We didn't know it.

It just happened so fast. You might be right. Yeah. You might be right. We're all plugged into something. I mean, is it really that far-fetched now? I don't think it is. No, it's now just it's going to happen, but when is how I feel about it.

Yeah. You can't make it up. We made it up, and it's become true. So now I don't want us to make up anything else because it seems to all be coming true. Can we like make up some positive shit? Not going to kill the human race potentially? Yes, that would be awesome. Like everybody happy and I don't know.

Better growing healthier plants and vegetables, for example. Yes, just growing plants and vegetables, listening to live music and drinking beer. Hey, that sounds great. Let's figure that out. Multimodal voice assistants, chat GPT, go check it out and get scared at the same time. I'll tell you the one thing that doesn't make me scared

is every time I order a new hat from Brandon Bills and yeah because look I'm surrounded by them selling the belt here oh don't I don't want to get this shown it's number one three on my counter right across I'm looking at right now yes look it's the OG partner baby one of the original partners of the rad cast is back in business baby because of the synergy i wear a hat all the time christopher's a hat all the time we are look i'm not only uh what was that guy you the shave i'm not only a spokesperson i'm also a user look they don't even have to pay me i i talk more about branded bills than I talk about my eight-year-old. I'm like showing people off.

They're like, that's a cool hat. I'm like, yeah, I mean, show you. It's customized, this leather patch. And they're awesome. Sam, the founder, good guy. Look, this is like the salt of the earth people making the best quality hats in the country. Brandedbills, brandedbills.com. And here's the thing. Custom is where you go.

I'm a brand guy, marketing guy. And look, it matters. It matters what your brand looks like. It matters the stuff you hand out to your customers and your clients and your kids and what you wear. You want it to look good. Yeah, you can go buy 5,000 hats and ship them in from Tokyo or wherever they come from. I don't know, wherever across the world, somewhere. And you know what? You're not proud of them because they're not well-made. They're not custom. I'm talking about branded bills, brandedbills.com. Official partner.

We're powered by branded bills because, look, I'm always wearing the cap. It's just comfortable. It looks good. And their designers are amazing. Literally. Send them the logo, and they're like, start playing around with stuff. I'm like, damn, that's pretty cool. They give you the rubber patches, the leather patches for the hat, designs on there.

And look, they'll make your brand stand out. People will ask you, where'd you get those done? They ask me, I say Branded Bills. Brandedbills.com backslash pages backslash custom. Go there, tell them the Radcast and Ryan Alford, the Radcast Network and everyone. They're right about now. Chris and I support them. We love them. But it's not. But look, I loved them before they were a sponsor. I was wearing it like original. I love their stuff.

They got hoodies, T-shirts, everything. You get your custom logo on it, and you'll be proud of it with your brand. Brand of Bills, official merchandise sponsor of Right About Now. All right, dude, this wasn't surprising to me. Instagram beats TikTok for video-based user acquisition. Marketers prefer Instagram as their platform for video-based user acquisition. Marketers prefer Instagram as their platform for video-based user acquisition over TikTok. According to Global Research,

this came from us exclusively for Marketing Dive. I want to make sure we're citing our sources. When asked to split their user acquisition spend between Instagram and TikTok, 79% of survey respondents allotted at least 75% of their budget to Instagram, compared with 25% to TikTok. However, when asked which media source they worked with in 2023, 50% of respondents said

both TikTok and Instagram. The survey was conducted in February and March before U.S. lawmakers approved a bill requiring TikTok to sell from Chinese ownership. So here's, let me digest this for everyone. What they're saying is when given money from testing, they think their dollars go further and better and more quality spend on Instagram. They're testing TikTok, which they should be. And I want to be clear, no one's knocking TikTok. If you're not on TikTok, you should be testing the waters. There's too much organic reach over there. You throw in the ad stuff.

You should be totally testing budget over there. So let me get that out of the way. However, for acquiring users, the people that keep coming back and a more quality impression, they're finding that Instagram, in their opinion and from the data they're getting from the ad spend, that it's better spent there. That's really what this is boiling down to. And I think it depends on what industry. I don't know that you can make this a blanket statement,

but this has always been my whole problem a little bit with TikTok. Not only is it overwhelming and you get down the damn rabbit hole, and I understand, like, it's fun, it's cool, and they've got a badass platform. It's great for what it is if you can use it responsibly and manageably and not get in six hours a day locked into it. But I always feel like I have a richer experience on Instagram with the brand or feeling like I know who, what, and where the content came from. And on TikTok, it's just like this, I don't know, all in effect where maybe it's chaotic and it might be viral and I'm watching it. But even when, if it's a good ad on TikTok or something, it's like, I don't feel like I remember it as well.

This is a terrible way to do scientific research. I admit that. But then when I, so I've tempered that a little bit. But then when I read stuff like this that validates the way I feel about it, it's, I don't know. I think you get a more quality impression potentially elsewhere. But the volume is so high on TikTok. That's why you need to be trying. If you've got the right product and the right creative, TikTok is absolutely going bonkers for the right stuff.

But I think like universally speaking, it's like the DMing, man. Like I can manage my DMs on Instagram. I get a lot of them. I ignore a lot of them. There's probably hundreds a week that I don't even get to because it's just garbage. But I know it because I can glance at it. I go into that TikTok DM, man, and I am like spinning. I'm like, what is this trying to tell me?

Because someone's waving at you. Someone's liking this. Someone's activity over here. It doesn't just say Chris Hansen messaged you. Hey, man, what's up? Can you call me later? Good luck getting to meaningful conversation in the DMs on TikTok. Bring your pocket translator and your abacus because not happening. So it has nothing to do with the video, by the way, just impressions, just things I would say get better, but better impressions on Instagram, according to a lot of marketers, but I think it

depends on the product. Finally, today, this is big business. Look, Chris and I do another show called Vibe Science. You should go check that out, vibescience.media. We're posing questions, man. It's modern. I think we all admit health is my body spirit, my body energy, just so much that goes into it. Chris and I want to get the best. We're both biohackers to a degree,

and so we just like talking about health and wellness and all that stuff, and we're posing questions. We're bringing on people at both ends of the spectrum. It's not just some kind of woo woo. Chris and I are woo woo. I look like a granola eating tree hugger. And I love trees. And I love all look, I got friends, but we're not. But I'll tell you what we are. We're not conformist. And we know when we're getting fed a bunch of bullshit. And so we're just asking questions and bringing on people that have different answers. And so that's vibe science. But this kind of aligns with that a little bit because it's interesting because telehealth and wellness at home, all these companies are exploding. health and wellness at home, all these companies are exploding and trying to bypass some of the traditional ways with which we get access to things. So this is from Bloomberg.com.

HEMS debuts $199 weight loss shots at 85% discount to Wigovi. that's the manufacturer that makes the peptide this is all the talk if you're listening to this you've heard about this people somebody is probably taking this stuff and yeah it works well it seems to me it seems to have a lot of upside for everyone that takes it the firm says treatment offers same active ingredients as glp1's Wagovi copycat drug made by undisclosed compounding pharmacies. It costs roughly $1,350 a month for injections of the prescription drug made by Eli Lilly. Hemsett is offering a treatment with the same active ingredient for $1.99 a month. The center cuts Big Pharma by as much as 85%. It's popping everywhere.

Yeah. Especially down here. I'm seeing a lot of guys pushing these peptides, semi-glutides online. Yeah. And so far, the data is incredible. It helps with all kinds of markers. I'm just waiting. Call me the senator. I'm sort of

waiting for the other shoe to drop. But it does cause a third ear to grow out of the top of your head. Other than that. Yeah, we do it at the med spa. I've heard both sides. I've had older friends that have been on it and had not great experiences with side effects, and then I have other people that are completely ecstatic,

and it's changed their life. Yeah. The point of this article and why i wanted to talk about it was less the debate of the drug itself and more the proliferation of telehealth and medicine and overall kind of personal health being democratized and And because 20 years ago, 15 years ago, 10 years ago, it's like you and your personal doctor. And that was good. And now this stuff, for good or bad, I think it's mainly good

because I like that people can take it in their own hands. I see the better side of this, but I also can see the negatives. But now there's, I don't know, shop around for just about anything. Access and affordability. Yes, the access, the availability of prescription drugs and just your overall health and wellness is widespread. You've got a lot of options. Wellness is widespread.

You've got a lot of options. And I think the business of this, the curve, like the bell curve, we're barely halfway up the bell on the front side, I think, of where you're going to see, I don't know, personalized medicine and the business of health and wellness and how it's changing. That's why we need to open some more of those med spas. I know, man, but on the flip side, we just need to open a telemed pharmacy online. We got a doctor, Dr. Joel.

I know, yes. Yeah, we do need to talk about that for sure. Yeah. I just became a patient of his as well. Yes, Dr. Joel is my longevity doctor. Now Chris is as well. He's the man. You should check him out.

Let's give Joel a shot. What's his Insta? DrLongevity. DrLongevity? Oh, yeah. Yeah, yeah, yes. He is DrLongevity. And so if you Instagram that, Dr. Joel, Dr. Longevity, great videos.

Really down-to-earth guy. Yeah. Easy on the eyes. Yeah. He's the full package, ladies. Yeah. We'll get Dr. Joel married up. Yeah, we got to get together with him down in Miami.

That was fun last time. Anyway, big things coming in telehealth and medicine and all that stuff. It's big business. Billions of dollars. This is big news. If you're undercutting the pharmacy 85%, they're going to shell the shit out of this.

I mean, this is a trillion-dollar business. So it's in Bloomberg for a reason. So pay attention and go buy some stock. Their stock jumped 38% when they launched this because the freaking market knows how big this is. It's huge. That kind of jump in one day. Just how many people have heard about this but couldn't afford it.

Couldn't afford it. $200 a month, that's a different story. $1,300? Yeah. That's the one percenters. Or maybe five percenters. But still. But this?

Game changer. So maybe we should buy a compounding company. Compound pharmacy? Yeah. There it is. There's your insights. We're taking the BS out of business, baby. Chris, any final words?

Have a great weekend, everyone. Yes. You're taking the BS out of business, baby. Chris, any final words? Have a great weekend, everyone. Yes, you're going to find us. Ryanisright.com Find all the highlight clips, the full video. Go to YouTube, man. Look, we got the new set. Sawyer's got some kind of like smokescreen

going on behind me. I don't even know what it is. It's the coolest thing I've ever seen. You've got to watch this. Speaking of easy on the eyes, Chris is really easy on the eyes. He's single too. Come on, get on that YouTube channel. And you want to see this belt just for yourself. 60 pounds of pure steel, whatever that is, metal. You got to see it. We appreciate you for making us number one. That's why we got the belt. Ryanisright.com, at Chris Broby Hanson. I'm at Ryan Alford.

We'll see you next time on Right About Now. This has been Right About Now with Ryan Alford, a Radcast Network production. Visit Ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.