Right About Now with Ryan Alford - Weekly Marketing and Advertising News: A New Study of U.S Shoppers; Apple's New Privacy Protection; Pinterest Shopping List Feature; Ryan Reynolds Vasectomy Cocktail Recipe

Episode Date: June 11, 2021

Welcome to this week’s episode on The Radcast! In this week’s news episode, Ryan and Josh dissect a few of the week’s top marketing headlines.Here are the week’s topics:A New Study Of U.S. Shoppers Signals A Return Of ConfidenceApple doubles down on privacy, further complicating tracking and targetingPinterest introduces Shopping List featureRyan Reynolds Reveals The Vasectomy Cocktail Recipe Ahead Of Father's DayIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

It has to start somewhere. It has to start sometime. What better place than here? What better time than now? Hey guys, what's up? It's Ryan Alford and... Josh Hill. Welcome to the show. It's the latest edition of the Radcast. It's our advertising and marketing weekly news segment today, Friday, June 11th. Josh, good to have you back in the saddle, man. Good to be here.

Happy Friday. I know. I caught you off guard a little bit with a little bit of a different intro. Yeah. I was going for the, you know, I don't know, Batman and Robin, you know, like, I don't know, Yin and Yak. I don't know. What are the other duos, dynamic duos? I'm running out of...

Yeah, Mork and Mindy. Yeah. Going back to the 80s. I'll be Mindy. You can be Mork. Yeah. Yeah Mindy. Yeah. Going back to the 80s. I'll be Mindy, you can be Mork. Yeah. Yeah. Anyway, good to have you, man. And we're glad you're listening to us wherever you are, however you are, whenever you are.

Important to say whenever you are. Yeah. Because you never know in a podcast. You could be in the year 2027. Yeah. A little from the past. We welcome you to the show, no matter when you listen. This could be one of my kids.

This could be one of your kids in 20 years, like listening back to you. That's true. You ever thought about that? No, but now I am. I'm going to zone out for the rest of this. Sorry about that. But yeah, man, it's been a good week. The things are kicking at the agency.

The heat is turning up outside. I am headed on vacation tomorrow for a week in Folly Beach. That'll be exciting. Yeah. It's our annual vacation trip to Folly Beach. So I don't know if you've ever been to Folly Beach, and if anyone listening, if you've been to Folly. It's in one of the beaches of Charleston, South Carolina.

The lovely state that we live in. But it's like a trip in some ways back to 19, if I lived in this era. I didn't live quite in this era, but what I would think a beach town in the 70s or 80s would be. Yeah. Because there's no high-rises at all. Because like there's no high rises at all. It's all old school beach houses or newly remodeled ones that though it's quite clear that they're nice, expensive new homes. They're kind of all done with a similar, you know, party plank decor so that it kind of keeps its old school charm. And so it's hard to preserve.

It is hard to preserve because most of these little, you know, beach towns you go to, your high rises start popping up or just certain things. Right. There's a grunginess to Folly that I enjoy. Oh, for sure. So today's podcast brought to you by the city of Folly Beach. No, in all seriousness, I'm looking forward to it. We get out there with the kids.

I get the old bocce ball. Are you a bocce ball player i like bocce ball i haven't played in a while but that's a it's only fun i think in the sand like yeah or you know if you've got the right uh court which is unusual for these parts but uh throwing it around in the sand and i just i really do beat the shit out of my uh my father-in-law and brother-in-law. They crushed me in golf and other things, but this is the one game that I get them on. You got to have your game. Yeah.

Whatever it is. You got to find something. I'm either building castles with the kids, I'm tossing Nash in the ocean, or beating the hell out of somebody in some bocce ball. I don't know what it is. I have a really good sense for getting the ball close to the white poleine, as they call it.

Yeah. So underrated ping pong and bocce ball. But lots of interesting stuff in the news this week, which we're going to get to. Did you catch any of the Logan Paul Floyd Mayweather fight on Sunday? Oh, yeah. I saw a few highlight clips and then even more memes about it. Oh, yes.

A lot of very sweet, tender loving hugging. A lot of sweet moments between the two of them. I don't know if the IQ of the Paul brothers is 90 or 175, but their IQ for social media, influencing the internet and attention is through the roof. Oh yeah. I mean, these guys are brilliant.

I mean, their ability, this guy is just nothing more than an influencer. I don't think he has any other background other than these guys but we've been influencing on youtube and everything else for i don't know eight to ten years if not longer yeah i remember in college just watching him on vine blow up for jumping into a frozen lake and that was yeah just dumb shit but they are brilliant and somehow the guys fighting the great one of the greatest boxers of all time and you know what actually holding his own a little bit yeah i watched all the i wasn't i

don't know either smart enough or dumb enough to uh order the 50 but i did catch the replay and i'm like you know what i mean i admired him for if he's in shape he took it serious so the fact that he did what he needed to do to get the attention to to be in the ring with Floyd Mayweather combined with how serious and how real he took it I don't know I a lot of people I guess they get a lot of crap and yeah maybe deservedly so but I you got to admire uh some part of that yeah I mean to make it that far there's there's something there yeah I mean again it is still like like it's more of like one of the celebrity matches where it's kind of more about the like the event than it is the actual like sport yes it's just like a couple spectacle yeah it's a

couple millionaires they've got no stake in the game they're both walking away with like a lot of money after this so they're not gonna like I don't know sacrifice their body too much for this but still and then jake jake paul's been like knocking some fools out i mean and so you can say well these guys were put in front of him and he's trained well you know what he's still an amateur yeah and uh he's knocking some ufc guys out so uh two things i couldn't he's doing some work you know or maybe i could i don't know i maybe put my mind to it i can do anything but but i've just never i don't know just smacking brains around like it's like in a bar fight when you're young and all that okay great if you have to but like not exactly what i want to get into but damn

if they haven't made a lot of money getting their attention oh yeah what else has hit your radar this week i've been seeing probably the the biggest trend to date on tiktok of the adult swim trend so a bunch of kids are like remaking the old like adult swim bumpers that would play between the like commercials and the tv shows and stuff making their own versions of it and like Adult Swim of course because they're like smart and relevant or like yes please make more they're encouraging it they're commenting on stuff they're using people's but like just like they're saving millions of dollars on these impressions exactly but it's cool I think it's really nice is like playing

into that like what we've talked about before, like people love nostalgia. People love paying like homage to like things that are important to them. Like this brand adult swim with cartoon network. Like they made shows that were like huge parts of a lot of people's like childhoods and, um, adolescent phases and stuff. And so it's like,

it's, it's almost a way like a, it's almost kind of a weird, like, thank you for creating the shows that you did, the entertainment and stuff. And so it's like, it's, it's almost a way, like a, it's almost kind of a weird, like, thank you for creating the shows that you did, the entertainment and stuff and like creating this community. I think it's kind of cool. I think it's cool.

It's hit my radar on Tik TOK a few times. And the, the, you know, if, and if you don't know adult swims, the, the adult cartoons on Nickelodeon.

Right. And like, we'll be an example of one of those like i was trying to think of names of ones i don't know is it rick and morty adults yeah yeah so that would be probably one of the more popular ones but pretty it's the one it's all the shows that i try to keep my kids from watching right yeah it's like that's the only thing i don't like about it it's like you know it's that crossed line because it's easy sometimes it's a cartoon yeah there's characters they look if you had it on mute it looks like a kid's show yeah but and so i always knew if i saw

the bumpers it was time to change the channel or else i'd get in trouble yeah yeah well uh luckily my kids seem to stay away from it mainly because we turn it off and i guess it's later at night for the most part but i can't help but think i'm going i like watching this on youtube or something and and we filter a lot of the stuff but i'm still like the content filter is like xing some of this stuff out i don't know yeah i got away with plenty i'm fine yeah i know the thing yeah i don't know are you no these are the things we have to uh worry about this day and age as parents but uh let's get right to the news so the first topic of today and this is good news hey this is all about it's a good news segment yeah the uh a new study done by you gov uh says that u.. shoppers are signaling a return of confidence to get out shopping again.

Yes, finally. Yeah. So a lot of questions, and I'm not going to get into every data point. Look, Google shopper study YouGov, and you'll find it. And is it YouGov or MyGov? I think it's YouGov. YouGov. Anyway, for some reason my mind went, like, YouGov, MyGov. I think it's you go you go anyway if something is in my mind went like you have my gov i think it's like a my gov like cider yeah but the uh the sentiment and

overall takeaways here is that people are actually ready to get back into in-store shopping yeah um even to a degree that i surprised me right uh yeah i think i don't think e-commerce is like shrinking for any no thing but like i think people are getting out there people have a little more like job security these days they feel more confident to be out in public and stuff and i think a lot of people missed the in-person experience i definitely did i love shopping in person i like to ask questions and get more you get more like context around things when it's when you can hold something like 60 percent were somewhat to very interested and excited about getting back into in-store shopping

and it was primarily there were several categories that were up but things that you'd expect grocery shopping right back to feeling feeling the oranges and the avocados, I think. Is that lettuce truly green? Yeah. Especially in the summer. How dare you send someone else to pick your own watermelon in the summer? Yeah. Not in the South.

I think some of it wasn't surprising. And I think, you know, it's going to be interesting. Like I was reading an article the other day. I was like, it was saying, we're going to be real surprised how back to normal things are. Like assuming, you know, all things stay clear. We don't have any of these variant variant from the West Indies or whatever it might be. Hey, you got to have a little humor with this stuff, guys.

It's been a shitty last 18 months. But in all seriousness, the thought process was really around, you know, for me it was like, I don't know if people are going to be ready. But then somebody was like debating saying that we're going to be really just shocked. Yeah. Like I was like, I just thought it was going to take longer. I was like, you know, it wasn't being pessimistic as much as like, have we just scared the heck out of a lot of people that were, you know, trending this way anyway? Right. But no, this guy's like, some guys are like, no, we're going to be shocked at like how. Yeah, no, a lot more people were shopping. The volume of people online shopping is not going away.

And we've eased in the baby boomers and everyone else into being comfortable with it. So that's not going back. That genie's not going back in the bottle. But it's going to be interesting to see just how quickly the rebound happens. Yeah, for sure. It'd be cool to see this hybrid of increased e-commerce plus the original in person. Yeah. And when you think about it,

you know, I guess it's not that shocking because as a human race kind of meant to be together, like we're like with sporting event, like so many things are in family outings and like so many things are tied to in person, you know, experiences as a,

as a race and a human bonding, the experience of what we do you know so it's not completely shocking i guess it would just be it's all just if the news will stop scaring people yeah and look i some of it i know was because they needed to scare us uh but as long as we can uh keep things non-political and as scientific as possible yeah generally if you can safely be around people generally better for your mental health yes that and somewhat sun is the sun as well oh yeah get outside so i'm gonna be getting a lot of next week at the beach so second on the list apple is double down doubling down on privacy further with tracking.

They're having a new developer event. They've talked about this. So extending past not only the removal of third-party cookies, iOS 14, the lack of tracking mobile IDs and all that stuff, but going down to the email level with the ability to track open rates and even not autonomizing how do we say when you uh when you're making it autonomous or uh you don't know who sent it to you i'm

confusing yeah yeah autonomous autonomous anonymizing anonymizing an enemy yeah anyway one of those words but they're making it so that you can actually set up even like multiple aliases to hide where your email comes from. And they're making it much more difficult to track the behaviors of emails in some of the new releases. So thoughts on this? emails in some of the new releases. So thoughts on this? I think it's definitely obviously going to secure them as a first pick for iPhone for a little bit longer in the smartphone category. But yeah, it's definitely making retargeting a lot harder.

A lot of retargeting lists have gotten smaller because of this. The email thing, I think it is fantastic because i hate getting emails um i don't like uh please don't email me or my son ever again i like important emails i don't like these random one-offs but um yeah i think it's i think it's kind of like a first step in a trend we're going to keep seeing um i don't think we're gonna hit a point of you know what maybe we've done too much privacy and we're already back up here yeah well apple's look let's be real here this is very self-serving apple just happens to be bolstering an ad network platform where they make a lot of money on ads right and. And so, hmm, if we make it harder for all the other ad networks to track our people

and to target them appropriately, but then we can sell ads that perhaps get into that, the algorithm of whatever they have going on. Maybe they'll sell more. Hmm. I don't think it's all altruistic no they're of course not it's it's kind of twofold here of like they're protecting your data but keeping it within their castle walls yes and so they have complete control of what they're doing with it and who they're selling it to and for how much yeah um especially when they control

who they're selling it to and for how much yeah um especially when they control this much of the u.s market um it's insane yeah i mean what are they like 70 percent yeah and then secondly like this is like the same thing of like tesla tesla's not a technology company they're a battery company like they're not a car company they're a battery company like apple is not a um technology company they're a brand they're a brand company so like that's right they're not battery company. Like Apple is not a, um, technology company. They're a brand, they're a brand company. So like, that's right. They're not innovators in technology and they never have been,

um, maybe like the first computer, but that, like this is a branding move. This is a, Hey, we're the safe protecting company. Um,

you can trust us. And so it's just like, yeah, going to boost sales further. Yep. It is. Um, don't hate the player hate the game yep pinterest introducing shopping list features so pinterest has been slow to the game with their ad platform um and with the overall like you've got all these boards and all this

stuff that in theory you could buy but they've been one of the slowest in embracing e-commerce, the linkage between buying and social media. Being a social media platform and network and linking it to commerce and everything else, they've been catching up. They're introducing this ability to create shopping lists. First impressions on that? I think it's the right move for them. It's a great way to keep people on their platform instead of making because I think they figured out people were making

shopping lists and then leaving to buy it somewhere else. Get that commission might as well. Exactly. Commission and any spiff they could get and additional ads they can sell to the people that are getting put on the list the most, right? Yeah, definitely.

Sure, there's some tie-in. So getting a lot more, you're going to see a lot more with these networks tying in with e-commerce. Finally today, and probably most fun, especially being a father, Ryan Reynolds and his team with their gin. Introducing the, hey, we're going to get real personal, the vasectomy cocktail. And I'm just going to go ahead and tell you, for everyone on the Radcast, if you're years in advantage, you're going to know this. I am on the schedule next month for such an event.

Congratulations. Yes. So I will be having a vasectomy cocktail. It's a different kind, the real kind. You know, is Ryan Reynolds like the smartest guy in marketing right now? You know, he was an actor. Can this guy go play in another field? You know, like he's just, you know, taking all the fun out of everybody.

Maybe he's going to start boxing. He's just a one-upper, you know? Oh, yeah. No, he's awesome. And, you know, he's got a production company that puts out great ads. They did the match.com devil ads and, you know, their gin company and,

and this kind of, I'm sure it's going to become viral in some ways. There's commercial outs of the vasectomy cocktail. What'd you think of, of the spot? I thought it was hilarious. It's so fun. Also looks like a good drink.

It does look like a good drink. I, I've talked to one of the podcasts before that I Also looks like a good drink. It does look like a good drink. I've talked on the podcast before that I haven't had gin in a long time. I kind of buried it when I was 23 because I had too many. But he's starting to make me want another one. I've been having a gin phase recently. Oh.

I love gin. Okay. There's some new gin bars around here or something, aren't there? Yeah, there's a couple. It's good. So I'm going to have some vasectomy cocktails right after my vasectomy. I'm going to bring some to work. Yeah, maybe I'll do a TikTok on that.

Perfect. Keep it all above brow. From Ryan to Ryan. Cheers. Exactly. I see there's legs on this already. Cool. Thanks, Josh.

Yeah, thank you. We appreciate everyone. Short, quick, and to the point, the advertising and marketing news update from the Radcast. You know where to find us, theradcast.com and at the.rad.cast on Instagram. I'm at Ryan Alford on all the platforms. You can find Josh Jill on Instagram. That's right. We'll see you next time.

See ya. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.