Right About Now with Ryan Alford - Weekly Marketing and Advertising News, April 1, 2022: Metaverse Shopping Is Here

Episode Date: April 1, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Hosts Joe Hamric and Cristina Yasi discuss the Latest Trends in the Metaverse, Social Holidays, Bruce Willis' decision to end his acting career, and a recap about our previous guest, Heidi Cortez, and a brief introduction on our upcoming guest, Raquel Pennington.Here are this week’s biggest marketing headlines:Pizza Hut Rides “Struggle Bus” With Experiential PushTostitos Turns Sounds Of Chips And Jars into Audio LogoDyson Is Betting You’ll Want To Strap An Air Purifier To Your FaceTwitter “Collabs” Feature Could Make It Possible For Users To Co-Author Tweets With BrandsSocial Media Might Be Bad For Teens’ Mental Health At Certain Age WindowsIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

My kids are spending probably $50 a month on their tokens in Roblox. Sure. So that shit ain't free. Will Smith slapped the shit out of Chris Rock. Sure, I got that at Goodwill. It's just the PacSun brand. Yeah, they have all kinds of brands. Yeah, yeah, yeah.

It's a good day. Tell a lie day. That's another easy one. I feel like it's fun that that comes after April Fools. Yeah. They're kind of in tandem. Why feel like it's fun that that comes after April Fools. Yeah. Like they're kind of in tandem. Why wouldn't it be today? You're listening to the Radcast.

If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys. What's up? Welcome to the latest edition of the Radcast. It's Friday, April 1st, 2022. April Fool's Day. Joe Hamrick.

Here it is. Christina Yossi. What's up? Here we are. We're here. That's for sure. You'd be fooling. Yeah.

Thank you. Thank you. Yes, yes, yes. How is everyone? Good. Good week? Yes. Yes. Yes. How is everyone? Good. Good week? Yeah. Yeah.

Yeah. Yeah. Got to see the men's national soccer team qualify for the World Cup last night. That was excellent. Exciting. Yes. In a loss? In a loss.

Yeah. I honestly don't give a shit about that. Like, they could have lost four to nothing and still qualified. Great. Exactly. Do it. Wow. Sports.

I don't care. You love sports. I'm getting into it. Exactly. Do it. Wow. Sports. You love sports. I'm getting into it. Yeah. I had a rehearsal last night with the Greenville Triumph because my play is about a soccer team. So I had my ass kicked for the first two hours. So you tried out for the soccer team?

No. They came in and worked with us for rehearsal for the stage. Isn't there like a women's soccer team coming? Yeah. They were the ones that came in and worked with us. Oh. The Lady Triumph. The Lady the one. The Lady Triumph. The Lady Triumph.

The Lady Triumph. Are that their names? I don't think so. I think it's just the Triumph. Yeah, it's just the women's division. Lady Triumph will be a little. A little questionable. A little sus.

Yeah. But they were great. Sus. My 12-year-old said that like all weekend. Sus. Sus. Suspenseful. That's it.

That's what it means. Totally suspenseful. So we're going to get this out of the way early. Do it. And, you know, the new cycle is fast, but Will Smith slapped the shit out of Chris Rock. And it has very little to do with marketing other than being maybe bad for the brand.

Insane. I was watching it live. I was not watching the Oscars. I was watching like an NIT basketball. I don't know what it was. I was not watching the Oscars I was watching like an NIT basketball I don't know what it was something that wasn't the Oscars because I don't really watch the Oscars sure

but I turned it there during a commercial of whatever else I was watching and was typing on my laptop and thought okay Chris Roth because it's so insane he'll at least say something funny

love Chris Roth he said something sort of funny yeah not really funny what do you mean that good what do you mean that good yeah What do you mean that good? Yeah. Yeah.

And I saw Will Smith walking on stage and I was like, they got a bit, you know, like this is something. I thought it was staged. I really did.

And then even when he swang and, you know, turned around, I'm like, I guess that was just supposed to be funny. It's very theatrical is the slap too.

Yeah. It looked like he napped. It looked like he hit his own chest to make the sound. Like it did not look legitimate. like it looked like he hit his own chest to make the sound like it did not look legitimate but in hindsight he did hit him on his face right in his face chris took it pretty well though hey dude that's the weakest with the yeah i mean i don't know like people are like oh i wouldn't take that i thought chris handled himself yeah as good as he possibly

could he's obviously disturbed it threw him off a little bit. A pro's pro handling it. I don't know. Will's... I'm not going to judge anyone. I can't imagine... They've got some weird shit going on in their relationship. You've got to deal with that.

He's got some pain and some suffering. I'm not judging. Even though I'm condemning what he did, I'm not judging because we all have low moments. Sure. Damn, dude. We don't have them on national television. Right, ours just don't take place in billion dollar

parties. I don't know what I would have done. On which end? The Chris Rock end. I can't imagine doing that other thing. Even if I was super mad, I think I would have been too like nervous or scared to get up and walk across the state.

It wasn't like he was right there. No, he was like a 30, 40 feet to get to turn a slap, fix his shit and go sit down. What are you doing? And then keep heckling and then win. And then he wins.

That was dog shit. I didn't even see him win. I was like, number one, I wasn't intending to watch it and number two, I was like nothing will ever be as interesting as that was so I flipped it back to whatever else I was watching. And they just let him talk. They didn't play him off or anything. He just like stood there

and cried and cried and talked and talked and talked. I think if I was Chris Rock I would have been sitting there like, fuck you. While he was talking, right? Or like called for a commercial break or something yeah i i just can't believe would anyone else get allowed to stay there like you know if it wasn't someone as big as will smith right like if this was just you know a b-level actor are they not are they getting like carted out well they probably wouldn't have been there if they were B-level well no but they are there's a lot of people there right

unrecognized like less recognized yeah I don't know right well I've read something where they said they asked him to leave

and he refused like how does that work yeah I mean if you want him to leave you can get him to leave get him out right get the police or security

whatever get him the fuck out I don't know right well I know Chris Rock is not going to press charges no

it's too much of a hassle why would he what's he going to do it's like what It's too much of a hassle. Why would he? What's he going to do? What's the point? The point, look, Will, he looks like the big man. He looks like the better man here. I heard his tickets have gone through.

Chris Rock's on the roof. He's handling it like a man. Don't get me wrong. If someone slapped me, I probably wouldn't have been as classy. But I give Chris Rock a lot of credit for it. I would have at least least said something like fuck you i didn't think it was in shock i do too yeah i might have been shocked too and then like oh and it is it's that performance brain where it's like there are people watching yes there are people watching yeah a lot uh yeah you know well not as many as you mean let's be honest. The Oscars ratings are pretty shitty. Sure. Sure.

Still live around the world. I know. I'm kidding. I guess the Japanese broadcast did not bleep out or silence anything. And neither in Australia. They didn't either. That's what I went looking for on Twitter. Yep.

Same. I was like, immediately. Where is the real footage? Where is the real footage? And it showed up about 10 minutes later, and I was like, that was real. Yeah. I wasn't watching it. I was watching watching something else but i looked at my phone and saw like an alert and like went and watched a video and i was like what the i know is that

am i i mean it's pretty late at night i was like am i asleep what what's going on yeah it was weird and then i actually was asleep and then the memes happened so quickly all of a sudden i was like everybody did you guys make one i made one. I put it on my story. I was like, I made it about the final four, though. Sure. Because the games on Sunday

were so fucking terrible. Like, you know, I put like, Will Smith was UNC and Duke or whatever. And then the other, St. Peter's, the other was Chris Rock.

Like, okay. Yeah, they didn't get close. That was a little disappointing. Yeah, you just won good games at that point. Right. You know? That was like a 30, 40 point block. Yeah. It's like, they talk't get close. That was a little disappointing. You just won good games at that point. Right. That was like a 30, 40 point block. Yeah.

It's like they talk about all this parody, and then you've got Duke, North Carolina, Villanova, and who am I leaving out? Not Miami. No. Kansas. Is it Kansas? Yes, it is Kansas.

Kansas, Villanova play, and Duke and UNC play. God, that's going to be so stressed. If I heard Blue bloods once, I heard it 10,000 times on radio this week. The blue bloods. Blue bloods. What makes them blue bloods?

Go heels. Go heels. I don't know. Just been around for a long time. Kentucky's my team, so this has been a pretty disappointing tournament.

One and done. Yeah. One and done. My bracket. Busted. Oh my God. Day one, I think. What do you do? You win some, you lose most,usted? Oh, my God. Day one, I think. What do you do?

You win some, you lose most, you know? In your case. Sure. I don't think I won some, though. I had the world's first imperfect bracket where I missed every game. Wow. Every game. I feel like that takes more skill.

That's pretty good. Not really. That'd be just as hard, right? I would think so. Because it's one way or the other. Yeah. So we've had a good week at Radical. We could talk about the old Will Smith slap for hours.

Sure. The slap heard around the world. Around the world. Heidi Cortez joined the show Tuesday. We've gotten good feedback on Heidi. She was very transparent sharing her business sharing her business journey and uh we talked the fight game next week raquel pennington who's an up-and-coming ufc fighter female fighter recorded her about a month ago very interesting and uh about the

backstory of ufc about her kind of career path. You know, and I don't know. I think I was a little intimidated. Like she might come through the screen and kick my ass. But, you know. Only Will Smith does that. Yeah. She's probably pretty tough.

No, but really cool. She's a contender. She's like number five in her rankings in the world in her division. She's top ten. So a legitimate contender and it was just fascinating talking you know how big the not only ufc's gotten but the women's side and how popular it is um and i think i don't know what it is about i think it's just the rawness of it that you know makes ufc popular is like sure you're in the freaking octagon like cage fighting and then women in there like doing

shit that like just pounding on each other like guys do and being technical like with moves and I don't know holds and etc I know because the women's are like even having main events now you know like it's like it's cool seeing I don't know that crossover but

I don't know why I think it's that rawness maybe why boxing maybe hasn't had that same appeal or something but the women's division on UFC certain fights have way higher ratings even the men's yeah that Ronda right you can thank Ronda Rousey for that probably yeah probably yeah but Raquel Pennington on Tuesday fascinating discussion on her business journey her marketing journey, and social media. Helping her blow up. She was on the UFC show.

I'm forgetting the name of it, but where contenders come on and they can make it on the show. It's called... You know what it's called. Fuck. I don't know. But anyway, if you want to learn, come on and watch Raquel Pennington on Tuesday. So, yes. I'm thinking about nothing.

Don't talk to me anymore. I'm going to think about that until I figure it out. I know. It's like right here. Fight Club. April Fool's. Okay. Read my lips.

No. Yes. As good a time as any because I did get a tracking number yesterday on... Are you being stalk yesterday on Radcast Hats. Congratulations on that one. Yes, Radcast Hats branded bills. Brandedbills.com

the official merchandise sponsor of the Radcast. We have our official hats coming in. Maybe these are loose tomorrow. Next week we will all be donning. We won't make Christina wear one. I'll wear one. I wear hats.

Oh, that's all right. Cool. I'm a hat person. All right. Donning our Radcast branded Bills custom hats. Yes. Do they have ladies hats? They have everything hats.

They've got everything. Did you order ladies hats? No, these are like one size sex they're gender neutral gender neutral yeah they're for they them or uh us all inclusive pronoun hats pronoun hats i don't know that's probably a thing so uh that's probably is and we provide them and you can get them for 20 off not that there's anything wrong with that exactly Exactly. Sure. Exactly.

It's like, whatever. I don't want to offend anyone. Moving on. Moving on. We're holding space. We're holding space. Yeah, creating space. But hey, Branded Bills, brandedbills.com, official merchandise sponsor. Radcast, 20%, 20% off all your purchases.

Get custom hats. Get the cool hats they have, like this one I have on here. My pride boy. Marica. Mm-hmm. Marica hat brandon bill's official sponsor of the radcast go to radcast.com look under sponsors you can click the code right there you don't even have to enter anything in folks go do it lazy ass you don't i know you don't have to do anything just order a fucking hat we're leading you to the water and all you get hey Or a t-shirt.

Whatever. Just do it. I'm getting aggravated. I know. You're stressing me out. Just do it. That's how easy it is. Yes. Brandedbills.

Brandedbills.com. And with that. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Radcast social media holiday segment. Yeah! There's no shortage of dumb things to celebrate. The Red Cast Social Media Holiday Segment. Yeah! Perfect. Yes.

Perfect timing. Timing is getting better every time. We've got it. This is a light load. This is going to be our fastest social media holiday segment ever. Ever. I don't know what it was. There's just not many early April social holidays.

I don't know what it was there's just not many early April social holidays April 1st being today there's two days today April Fool's Day I'm just looking around the corner waiting for pranks

Nick tried to prank us early he got us a little bit he got like an eye twitch yeah a little bit I A little bit. He got like an eye twitch. Yeah, a little bit. I was like, oh! Hallelujah.

And then it's walk to work day. Did y'all walk here? Oh my God, no. I thought about it, but the rain. It's so far from my house. Do you live close? You don't live close to here. It would be like a 30 minute walk.

It's not bad. That's you. You should have walked. It's very far from my house i would be here tomorrow probably yeah that's what i think about it exactly april 2nd uh first one's a serious holiday i did want to mention it we do have fun on the show but it is world autism day on saturday yeah so i've had family impacted by that and i think you know we have fun on the show sure so all anyone out there

dealing with that it's a good time to raise awareness for it's because a lot of people have family members or maybe siblings yeah so yeah teachers yeah especially teachers my wife being in the school system deals with a lot of kids have to go through that just a treatment like this this i you know it's just a unique unique, because they're not, again, it's just hard to diagnose. It's hard to know exactly how to treat and make them feel comfortable and do all these things. I thought you meant autistic teachers. Oh, no. I was like, seriously, is that a big thing?

No. I mean, it's probably some. There might be some. They might be. I mean, it's probably some. Yeah. There might be some. Some. They might be. It's a niche. High functioning. Yes.

April 3rd, National DIY Day, Sunday. So get your hammers out, your nails. See, at that moment, I heard National DUI Day. And I was like, wait a second. Wait a second. Yeah. Wait a second. Driving under the influence.

Yeah. That'd be pretty easy. Yeah. And you would do it yourself so in a way yeah DIY DUI but sure yeah but you celebrate that every day

let's be honest DUI? yeah on the way here on the way here I had a couple of that's why you should have walked

that's right perfect yes call back uh huh that's what I did comedy W-I-Y

walking under the influence to be clear I do not have any DUIs have you seen the TikToks the DIY TikToks and they're like horrible TikToks

like you put a colander over your head and cut someone's hair through it they're very funny yes I have seen some of them and then there's the guy

that makes fun of it who I think we talked about last week yes who got hired by Pepsi exactly can't pronounce his name can't pronounce his name so get out there and celebrate DIY I think we talked about last week. Yes. Who got hired by Pepsi. Exactly. Can't pronounce his name.

Can't pronounce his name. So get out there and celebrate DIY. Sure. Do it yourself. Why don't you do it yourself? Do it. Do myself. Uh-oh.

Uh-oh. It's a different day. It's World Party Day. Oh, boy. Is it Sunday? Sunday. Oh. April 3rd. What a day. Throw a party. Why Sunday? Throw a party. Is it Sunday? Sunday. April 3rd. What a day.

Throw a party. Why Sunday? Hey, Sunday fun day. That's true. The Lord's Day. Also that. Maybe. Sure. I can't think of another Sunday thing. World Party Day. So another reason to have a party. I don't know if I'm going to be partying too much this Sunday.

I mean, it depends on UNC for me, quite frankly. Sure. Who wins the game? Yeah. Who are you pulling for? Heels. Heels.

Heels, baby. Go Duke. Just kidding. I don't really care. I would say both lose. I care deeply. Can they both lose? Is there a possibility that there's a tie and they both get knocked out?

No. No. Okay. Well, I don't know the rules that well. It's fraught, though, because it's Coach K's last season. It is. I don't care about that. I do.

Finally, April 3rd. Moving on. Find a rainbow day. Oh, like literally? So it's World Party Day and find a rainbow day. Today would be a good day to find a rainbow probably, right? Somewhere over the rainbow. Oh, boy.

Oh, boy. Yeah. Find a rainbow day Sunday. Don't know what to do with that one but uh go find a pot of gold yeah you know april 4th this is a good day tell a lie day oh that's another easy one i feel like it's fun that that comes after april fools yeah like they're kind of in tandem why wouldn't it be today friday and then friday's april fools and then Friday's April Fool's and then April 4th you just get off lying.

Yeah. You know. It's not a joke anymore. You just tell a lie. It's just malicious. Malicious. It sounded like a drama on TV.

It's not a joke anymore. You're lying. It's just a lie. You're lying. Oh, that's good. Tell a lie day. And lastly, on April 4th,

hug a newspaper person. Newsperson day. Tell a lie day. And lastly, on April 4th, hug a newspaper person. Newsperson day. Newsperson day. Newspaper person day. Newscaster? Which one is it? Is it newspaper or news person? News person.

It's the literal person made of newspaper, and you just hug it. Yes. Newspaper person day. Newspaper person. Like there's still people delivering the newspaper, like on the bike or whatever. A little newsboy. Give him a hug. Hug a newsperson day.

Hug a newsboy. A newsie. Oh, my God. Like the musical. That's illegal. There's your social holidays. With that, we're just going to transition right into it. Trends in the metaverse.

It's cleaned up a little bit. A little bit. It's clean. Trends in the metaverse. It's better. It's cleaned up a little bit. A little bit. It's clean. Trends in the metaverse this week. I like a few of these. Some of them I hate. Some of them I like.

I like this one. Cuervo. Jose Cuervo. I can still do it like that. Enters the metaverse with the virtual Jose Cuervo distillery. So we have a distillery.

Alcohol brands are increasingly viewing the metaverse not only as a place to advertise, but also for brand education. Virtual bars, distilleries, and breweries provide a space for consumers to interact with brands and learn about how their products are made. Yep. So you can now get drunk in the metaverse

with Cuervo. Wearing your Nikes. I think they're going to build it into the Oculus goggles. Tequila shot in your mouth. Hey. I mean, that would get me on there. Right?

That would lure me to the metaverse. Yeah, put it in there. Lure me in. Lure people to the metaverse. Lure people to the Metaverse. Yeah, put it in there. Lure me in. Lure people to the Metaverse. Lure people to the kids. Oh, Jesus. Metaverse candy. Yes.

I'd put some goggles on and go to the distillery. Yeah. Why not? Why not? Kind of cool to see how it works. I would have to take at least a shot of Jose Cuervo before I did it, right? Yeah, right. You have to.

It's like the entrance fee. I think that's recommended here. At least six shots before going into the metaverse. Six. Highly recommended. Yes, for a deeper, more memorable level of experience.

Less memorable, maybe. Yes. Blackout in the metaverse. More effective. We talked about getting drunk and doing drugs in the metaverse i know more effective yeah well we talked about getting drunk and about doing drugs in the metaverse like you know tripping this is your chance it's your chance cuervo entering the metaverse so go check it out doesn't say what platform one of many didn't hit the check figure it out figure it out i think if you google you'll find

it jose cuervo the distillery the first distillery in the metaverse so next nft project spotlight rtfkt artifact we learned yes forgot about that is pushing the boundaries of the metaverse from sneakers to virtual avatars no company has ventured into as many realms of the metaverse as Artifact. Prove it. They're deep. They're deep in the metaverse. They went so deep in the metaverse they came out the other side. Yeah, I think they're realizing.

Like Earth 2, it's just now they're upside down. They're in China. Their initial game plan was to sell virtual sneakers and create hype through a variety of prominent collaborations. I think Nike actually owns them now. Probably. Celebrities like Elon Musk also bought into the hype and purchased pairs of shoes at their first launch such an elon musk thing to do yeah you know 100 yeah he's an early adopter of strong elon musk energy artifacts or whatever so they're expanding past just selling the sneakers and providing broader experiences artifact owned

by nike by the way we talked about that a few weeks ago good for them selling virtual sneakers which christina last week said she's all for the dresses yeah i just think it's an interesting yeah you know because fashion's always it typically does reflect what's going on culturally whether we give it that credit or not and i found it fascinating what you said though about how and i found it that made me think i was listening back to the episode and i was like how gaudy and how like outrageous some of the stuff is that you you see it but you never wear it like in the real world cost per wear but you would put it on your avatar because you're less inhibited baby yeah yeah because you can't damage it oh yeah right well that too yeah you can't spill wine

on it right right which brings a good that's a good that brings up an interesting point with like you know our world is is kind of built on repeat purchases because things break wear out right i buy new shoes i buy jeans in a digital world it's a fascinating discussion though because you don't have the wear and tear right and it's you know practical or will we or will they like your nike sneakers if you wear them too much in the metaverse they're where the treads are wearing out you know that'd be wow probably that'd be complicated yeah capitalist. I think that's a good idea. That way you have to keep buying them.

Capitalism. That is a good idea. Yes. That is a good idea. I wonder if they thought of that. For some people, you know, people who can afford them. Yeah. Well, if you can't afford them, you're not going to buy them.

Right. You're just going to work with holes in your metaverse. We're not going to be in the metaverse. Yeah. Elitist. Probably. Elitist. Oh, my goodness gracious.

No, I'm just saying the metaverse could have more of an elitist. The metaverse ain't cheap, sweetheart. That's what I'm saying. It's a little more elitist, probably. Elitist? Oh my goodness gracious. I'm just saying the metaverse could have more of an elitist. The metaverse ain't cheap, sweetheart. That's what I'm saying. It's a little more elitist. Okay. I don't know if the metaverse is free or not, to be clear. Nothing's free. The shoes you have to buy. The internet you have to pay for and the goggles.

Everything you take. Even Roblox, you pay for the console and the game. Is there a subscription situation let me just tell you this my kids are spending probably $50 a month on their tokens in Roblox

sure so that shit ain't free yeah so they use their allowance on that stuff it's like there you go my son buys stuff on NBA

and Fortnite and all that stuff exactly I get the emails skin you can buy for $25 on the playstation yeah seven times today.

Hey. Hey. Oops. Oh. Oh. That's what I do. It's coming. The wild world, wild world of metaverse shopping.

The metaverse might be in its exploratory phases, but retailers are ready to pounce. So says this article. At the Shop Talk Conference here this week, apparel companies Forever 21 and PacSun showed off their fledging forays into metaverse shopping. Fledging. Fledgling. Fledgling. Fledging. It's all right.

You're doing fine. Doing good. Flexing. Bigger words, please. Flexing. Flexing. Oh, boy. Forever 21 partnered with social gaming platform Roblox to enable customers to set up their

own stores in a place called Shop City. So you can set up your own store in the middle. Did your kids do it? They have not done that yet. They might do it with PacSun. There you go. Yeah. I used to buy stuff at that store.

Yeah. You still do. Do I? I think so. I haven't bought anything. Ooh, it's been a minute. That banana hammock, you always love. Sure.

I got that at Goodwill, though. It just is a PacSun brand. It's just a PacSun brand. Yeah, they have all kinds of brands. You wanted it used. Yeah. No, it's already stretched out. Yeah, you get them, they're too tight.

You can't wear them. You got to wear them you gotta wear them in the house yeah yeah wear them in the shower oh yeah there's a little loose had to close pin it in the back nick helped me out with that actually helped me close pin it couldn't reach it yes it's uh oh my god i'll wear it next time it's bright yellow it's like i couldn't match your glasses uh moving on thinking about that oh god oh yeah it's pretty good uh moving on happy with it visa launches nft program as it considers the digital art a new form of e-commerce credit card giant visa has launched an nft creator program in an effort to bring small business into the digital economy we think nfts represent a new form of e-commerce says visa the one year immersion program the visa creator

program will bring together a global cohort of creators, including artists, musicians, fashion designers, and filmmakers with the ability to build their business with NFTs. So Visa's helping small business get in on the metaverse. That's kind of cool. I like how they introduced Visa as the credit card giant. I wasn't sure. Visa. It sounds familiar. Brought to you by Apple, the giant computer company. I wasn't sure. Visa. It sounds familiar. Brought to you by Apple,

the giant computer company. Right, right. Just Apple. Not the fruit? Organic or not? Yeah, branding, but it's fine. Yes. I like it.

We'll see how it goes. I'm not sure exactly how this comes together. The Visa Creator Program, but you know. We get the Radcast on there, bro. I know, that's what I'm thinking. There you go. I was trying to backdoor this thing. I don but you know we get the radcast on there bro i know so i'm thinking i was like trying to backdoor this thing yeah how we get in there back toward the nfts in the metaverse yep uh that's nfts stds oh yep oh boy good well banana hammocks oh boy windies i washed it after i wore it the first time. Right? Yeah.

It shrinks. It shrinks, though. You don't want to wash it too much. Yeah. You get shrinkage in the dryer. Yeah. You know. And burns as well. Yeah.

If you put it on too quickly, it burns a little. Yeah. More than it did before I washed it. Yes. So. Windies is unveiling the Windiverse. Oh, boy. Oh, that's clever. Windiverse. Restaurant within Meta Horizon's world. so Wendy's is unveiling the Wendyverse oh boy restaurant

oh that's clever Wendyverse restaurant within Meta Horizons world a growing number of brands are launching campaigns in the metaverse now Wendy's

hot on the heels of other campaigns is getting on the virtual action virtual don't we all yeah get in on it

virtually you know it's cool I like Wendy's I kind of 4 for 4 their branding is working on me right on tight yeah Get in on it. Virtually. You know, it's cool. I like Wendy's. Four for four. Their branding's working on me. Right on. Tight.

Yeah. Right on cue. So this is going to be good, I bet. Yeah. I don't know what the hell Meta's Horizons world is. I'm just being honest. There's so many of these things. Yeah, that's one of them.

But I have to assume it's one of the bigger ones, and I might go check it out and get a Dave's single. Maybe we can bring Dave back to life. Ooh. Oh. In the Metaverse. That'd be something in the Metaverse. assume it's one of the bigger ones and i might go check it out and get a dave's single maybe we could bring dave back to life oh in the metaverse in the metaverse like an avatar something about sure we can rebuild him yes quite a guy it makes me you know what show it makes me think of uh westworld on hbf oh yeah yeah i love that show yeah i could see that a lot of sex robots on that show yeah that's why I like it yeah well I mean obviously

let's be honest it's a good show it is a good show it's uh Hopkins was on there to begin with and then uh sure

the one guy I forget the main guy the black cowboy whatever his name is man in black yeah he's yep who's turning out

to be like the I don't know but what's funny is and I forget what show it was where you don't you don't show who's a robot yep who's turning out to be like the I don't know but what's funny is and I forget what show it was where you don't you don't show who's a robot and who's real right

but that's what it's turned into like hmm who's a robot and who's not I think everyone's a robot now that's a theme in Battlestar Galactica too

oh my god with the Cylons yes and that's kind of how Westworld is you watch it and you're like now three four seasons in

you're like wait because some people are coming end up being one and then you're like now you're just like hmm maybe they're a robot too yeah am i a robot i think everyone's a robot in it and like but they think they're fooling one one another because they're not they don't know that they're totally would you would you go to westworld if it were real? Oh, absolutely. Yeah. You could shoot 100% and just do whatever. Would you take your wife with you? Yeah, sure.

Would you? She might shoot me. I was just saying, be careful. Careful what you wish for, buddy. I'd go. We'd go shoot up some stuff. Sure. Rob a train or something?

Rob a train. Was that the vibe? Would you go to Westworld? I don't know enough about it. I've only, I mean, I'm familiar with it, but but i haven't watched it so that's why i'm being it's like a it's essentially they made a world where you can go and it's it started out as like a western world west it's a wild west town but everyone there other than the humans that are going on the ride it's almost like going on a ride like you get brought into the world.

You walk around. And you walk around and you're part of the Western and there's no laws. So you're shooting to kill the robots that look like humans and you act like a complete asshole. A lot of sex with robots. Yeah.

That's what I am most familiar with about it. Sex with robots. Yeah, yeah. I'm very familiar with that. Consistently. You are. Uh-huh. Acutely.

Intimately. Oh, good gracious. Yes. consistently. You are. Uh-huh, acutely. Intimately. Oh, good gracious. Yes. Hey. Did you say moving on or I didn't hear that? Yeah, I didn't know. I was actually going to give it the old. Oh, boy.

There it is. There we go. Delayed. The robots. Those robots. The robots or the human finger. Moving on to our other news and moving out of trends

in the metaverse. Yes. I like this quite a bit. Pizza Hut. Ride struggle bus with the experiential push. Pizza Hut's struggle bus seeks to be the

cure for the common struggle by giving consumers a respite from daily life with pizza and a variety of experiential activations the bus tour which includes planned stops around march madness and college exams attempts to connect with consumers during months of stress and active activity okay this is fun i like the struggle bus yeah oh that's, that was pretty cool. It's like a food truck. You get on the bus and eat pizza and stuff? Eat pizza.

Yeah, it's like a food truck. Yeah, struggle bus. I'll do it. Yeah. Right? Only if the inside of it is decorated like the old Pizza Hut restaurants were. Yes. Lots of checkered.

God, I love pizza. South Bar in the middle. Oh, yeah. With the kale. The red cups from Pizza Hut are like the best. I tried to buy one of those. This is almost back to like the very first Radcast we did. They sold those.

Oh, like the plastic ones? Yeah, yeah, yeah. Pizza Hut went on the store. I tried to buy it. It was out of stock. Devastating. I know. Devastating.

You were on the struggle bus. I tried to get some at Goodwill as well, but... Yeah. This is a good activation. Look, people... I probably had more pizza in march than i can remember i don't know what it was with the games and everything else how do you not you just have to pizza or wings yes or both i had a lot of nachos ah yes cool i like nachos thinking outside

the box oh yeah that's like the one thing our entire family likes is like nachos yeah my kids are still like picky eaters they'll eat the hell of some nachos how do you fuck up a nacho just like oh yeah even the nachos at like the ball game where they're just the shitty chips and the cheese but those are the best still pretty good yeah it's like not cheese it's you know plastic basically mold basically right good burn them right right definitely burn them up every time. Oh, yeah. Can't wait. Yes. What are you waiting for? Speaking of nachos,

this is really aligning the stars. Okay. Tostitos. I really like this. Turns sounds of chips and jars into audio logos. Spoken word audio

content listening is up 40% in the past seven years. This trend is largely fueled by younger and multicultural listeners. Additionally, there are approximately 86 million podcast listeners in the U.S. alone. Yes. At least half of them.

That's what I was going to say. Probably right now. The popularity of such programs have driven a need for brands to have a unique audio signature. Yes. I don't get it. Audio to have a unique audio signature. Yes. I don't get it. Audio signatures have become more prevalent in the years. So the crunching, the Tito's and the jar opening. Is what, though?

Audio, like, sound effects. Like, they'll have them. They're going to play them. They're going to use them in social. Like, if you have a brand. Like, ASMR? Yeah, and if you're, you know, you have a, like we all recognize the Nike icon, like the check mark. Sure.

And this is a, this is Nike swoosh. Um, and this is a, yeah, you're right. Um, Christina,

I know I'm trying to woman's plane over here, but this is just like, you know, this is the auditory signature. I think it's really brilliant. Sure. I like it. I crunching.

I still don't get it. The sound like the, I understand what sound is.. I still don't get it. The sound. Like the I understand what sound is and I understand the sound of a chip and the sound of a jar but they're going to

they're creating a branded memorable sound of like chips crunching or the jars opening. They'll use it probably in social media posts. They'll probably do it when they do

like when they become a sponsor to Tostitos we really like you on the podcast. We love you. Sure. We'll play those sounds before we maybe teed up the promo. Okay.

And it's a recognizable branded asset. Instead of just, you know, next time you throw a party, you should use Tostitos scoops. Kind of like this. Sure. That's a branded asset. Okay. In the metaverse.

It's just a lot of chewing. Sure. Okay. Lots of. I definitely understand now. We can keep talking about it. No. Can we explain it some more? Explain.

I actually needed that while explaining a little bit. That's just explaining. Teamwork. Yeah, sure. I know we talked about this pre-episode. And quite interesting. Dyson is betting you'll want to strap on an air purifier to your face. Dyson's launching a strap-on to your face.

They're launching a strap-on to your face. That's fine. The maker of high-end vacuums and hair tools on wednesday unveiled headphones that double as a personal air purifier the new device called the zone is comprised of over-the-air headphones and a visor that runs across the mouth and nose creating a clear and air clean air bubble for the user while simultaneously blocking city noise so you block the noise you block the bad air. There's a filter in it or something? It's like an air filter

on your face. Alright. Seems like maybe a COVID avoider? I don't know. That's kind of what I'm wondering. They didn't market it as that, but it sounds a little bit like it. I feel like they could have brought that out a year ago. Yeah, they're a little behind. It does feel a little European. This I feel like will definitely

European strap-on? Yeah. Launched into your face? Launched. Yeah. For purification purposes? Dyson vacuums, I will say, are quite good. So are their blow dryers.

They have those things in the bathroom sometimes that you can stick your hands in. Infrared. Intrared. You're doing great. They blow the air really fast. It's more concentrated. I think that was like blow the air really fast, like more concentrated. I think that they did a study

and those things are not as germ killing as they say they are. You know, I have no problem with Dyson. I think our vacuum cleaner is Dyson. Sure. So I'll support the brand.

But I think this is, I'm not putting this thing on my face. No. You know. It's a lot. It's a choice. It's a choice. It's just, not only does it look ridiculous,

but I'm just not sure about all that shit on my face. Well, and I typically wear my headphones if I'm walking or jogging. Yeah. I don't want to go jogging with a helmet on. You know the guy in the gym that puts on the air reduction mask? Yes.

Yes. It'd be like that guy permanently And then he's got sunglasses on He's like a freaking Terminator Are there sunglasses on the thing? No there aren't You look like Darth Vader It's hot

Thanks Dyson Strange play there This is my Darth Vader breathing I need a reference Read my lips No I don't know. Strange. Strange play there. Yeah. This is my Darth Vader breathing. I need a reference. I need a reference. Wow. Read my lips.

No. Sounds like Darth Vader. She's spicy today. Yeah. She is. Spicy. Did you eat some Tostitos? No, I just didn't sleep.

Oh, good. Really? Yeah. Didn't sleep well? Not well, no. Perfect. I didn't sleep that well last night either. Maybe because I stayed up too late working on a report.

I slept like a baby every week. My wife came in and she's like, why are you still awake? I'm like, I started working and didn't stop until like 2 a.m. Twitter collabs feature

could make it possible for users to co-author tweets with brands. You can collab on Instagram, but what about on Twitter? What about it? What about it? Now we can.

The social network is continuing to work on a feature that will allow multiple users to co-author a tweet. If you can't write it yourself, you work with someone else, which is referring to it as collaborations. The option is yet to be made publicly available

and only works after one user accepts a request to collaborate from another. So it's exactly like Instagram. Exactly like it. Yeah, but still kind of like, let's collab on writing

this funky, clever tweet. If you can't write a tweet, I mean, come on. Yeah, tweet this. Right? If you can't

create, compose a tweet, maybe just don't. You don't need to collaborate with, you might need to collaborate with like a book or like a Jewish teacher or something.

You know what I mean? But if it's for branding purposes. I'm going to start collaborating with a ghostwriter for all my tweets. Sure. It's me. I'm the ghostwriter.

Joe, you're a writer. Yeah, sure. Can you just start writing? I'm going to collab with you so you're funny. You're not going to like it. It's better than one of that diarrhea. The tone has changed.

Of the mouth yeah well that's maybe yeah so yes coming Twitter collabs I sort of get it but don't get it I don't know with the writing I'll have to wait to see it I don't know

I know in one way it makes the same thing as like Instagram but I feel like there's more of that natural engagement on Instagram. Yeah. Yeah. Like, okay, it's a picture and it's brand or it's a video. You're doing a live video. And I guess you could do that on Twitter.

I don't know. But it's the same thing. It makes more sense for them to do this than to be like, we're going to set that part out. I don't think they lose anything by adding the feature. Joey and I use it all the time on Instagram because we'll post the mail-carrying videos. And then you share audiences. It's better for the algorithm and everything, which makes sense.

But I guess I could see this maybe if you collab like a branded sponsorship. Right. And it's an ad, but you're collabing with Coke. Or Tostitos. I don't know. Yeah.

Grudging. Really plugging that. Yes. I mean, I Coke is so delicious. I don't know. Yeah. Grudging. Really plugging that. Jar thing. Yes. I mean, I might get on, should I get on Twitter? I'm going to get on Twitter. I think you should. Yeah, I think Twitter is worth having.

You'd be perfect for Twitter. I'm going to get on Twitter. Yeah, you would be. You're a writer and you're witty. I'll retweet you. My problem is like, I just, I don't know, I think of something and then I don't get on. Like, I'm a complete consumer on Twitter and very little giver. Sure.

Yeah. More of a taker. Well, you know. Moving on. Yeah. In the least shocking news, I wasn't going to mention this because I don't want it to be bad for business, but we tell the truth here on the Radcast. Yeah.

Social media might be bad for teens' mental health at certain age windows. This is interesting to me. Social media use is more strongly linked to bad mental health for adolescents and teenagers during years around puberty and when they're probably

about to leave home. So some very specific time periods, not necessarily as a whole. I think it's like that impressionable maybe stage. Sure. Yeah. Yeah. Yeah, because they're about to leave home it's like that impressionable maybe stage. Sure. Yeah. Yeah.

Yeah, because they're about to leave home and not have that supervision, I guess. Exactly. Yeah. And it opens up comparison. I mean, part of me says if you taught your kid the right stuff, that they're going to be okay.

Yeah. But then I guess the other side of me says they could have something in their brain that you don't know about. You know what I mean? Yeah. what i mean yeah something or whatever well and i when you're younger and more impressionable you like i have time limits set on a lot of my social apps because it will put me in a bad headspace at times yeah like depending on what's going on in my life um but i feel like if you don't have you know the parental supervision and you are just like constantly consuming this narrative and constructing this narrative and it really is

it creates a culture where it's all about you i can absolutely see how it might not be the healthiest maybe it's not particularly dangerous always but the health is an interesting argument i just i look social media is a big part of our business and like I support it and I see the benefits of it as a whole I love it but I do with as a father have kids and I go I didn't have the pressures of that when I grew up and I almost wish maybe close you know and like I'm gonna not fight it but like I try to I'm gonna try to keep him off of it as long as humanly possible right and even like i i grew i had it i've had social media for most of my life but it's it's changed so much yeah and even when i was in high school the pressures and the the pressure of

everything having to look a certain way and even not even yeah you know personally but a consistent aesthetic and we didn't consistently posting yeah we didn't have to deal with it. If somebody had cooler stuff than you, you just saw it firsthand. You're like, oh, he's got a Mustang or whatever, and I'm getting a shitty Buick or whatever. Right, right. You didn't care about likes or comments. It didn't exist.

Right. It didn't exist. My son is about to be 14 in May, and he has TikTok, but he has TikTok because he's in a bunch of our TikToks and stuff like that. Totally. So he wants to watch them.

If you're going to have child labor, you at least let him view them. Yeah. Oh, yeah. That's how it works. That's how you pay him. He actually said he got recognized at school the other day. Some kid came up and was like, oh, are you in all those TikToks? That's cool.

Yeah. Played it off. No big deal. No big deal. But yeah, he doesn't have Instagram. Kids don't do Facebook anymore, I guess. Not typically. My daughter doesn't have instagram or kids don't do facebook anymore i guess not typically my daughter doesn't have facebook not typically yeah i've deactivated mine it's facebook's the one that you just go look on to see if people are doing dumb shit i think right yeah i mean i think it's where the it's still where the most active people are like the most

yeah it's like 53 of the world's on facebook like literally but isn't that probably because it was like the first one it was but it's still the most active because i think just scale and people that are sure you know like i think it's more i guess you can do more on family truly like yeah you know and not as it's a little more relational as opposed to just following with some distance. Easier to use, too. I think for older folks, I think it's easier to use. Well, 45 to 65, it's definitely the highest. Oh, my God, yeah.

Instagram is pretty much everything else. And TikTok's coming fast. Snapchat's not such a big deal anymore, right? It's still a deal. It's still a deal. But like 20 to 30-year-olds, yes. Yeah. But not a ton outside of's still a deal, but like 20 to 30 year olds, yes. Yeah. But not a ton outside of that.

I mean, there's certainly pockets. I feel like Snapchat still had a hard time kind of shaking, being a little bit questionable. Racy. Yeah, just with the, even though you can do the exact same. The disappearing content. Yeah, even though you can do the exact same thing on Instagram now, I don't, like to me,

Snapchat's still kind of like, like if a guy asked for my Snapchat handle, I'm like, I would rather you didn't. Yeah, you're going to get wiener pics. Getting those flexed, all that flexing. All the flexing. Did you copyright that? I think I'm going to.

Okay, I'm going to. Flexing. Yeah. I would. Had Tori Kilmuss on the show yesterday as we're concluding here. And, you know, we were texting. And we pre-episode made the joke about flexing. Sure.

Which, you know, I think works. Do you want to explain it? I think it's a great idea. Well, it's flexing muscles. Yeah. With no explanation. Or even just like weird flex. Like a brat.

You know? You could do a flex. Yeah, you could just like a picture of your rims or something. Yeah. I even just like weird flex. Like a brat. You know? You could do a flex. Yeah, you could just like a picture of your rims or something. Yeah. Yeah, I'm flexing. Yeah. I like that a lot. Copyright.

Trademark. Trademark. Radcast. Radcast. 22. We're going to make a sound bite of it. Yes. And you could do whatever Tostitos is doing.

Yeah. Which I still. No, you understand it implicitly. Yeah. Yes. We explained it well. I don't get it. Anything exciting to pass on to the listeners,

Christina Yossi, as we close the door here? Tickets for my show are on sale at the Warehouse Theater in Greenville, South Carolina, if you're around. Or if you want to fly in. Or if you want to fly in, yeah. It's a great town. It is.

People love it. We've got the bridge and shit. Yeah. We're up and coming. Up and coming. Yes're up and coming up and coming yes up and coming when is that uh we open april 22nd and we close may 7th and the show's only 90 minutes so it's not you know how many shows a day are we talking about one yeah must be easy one yeah it is total breeze i don't do this professionally lots of soccer yeah yeah lots of soccer it's very funny too i'm not in i saw some new uh material yeah on instagram yep yeah i get so excited what's that i think it's so exciting when it pops up like on my tiktok i'm

like yes it's so weird too because like one will get a hundred and something thousand views then one will get like 800,000 and then one will get like 20,000. I'm like, how does this work? What is this algorithm? The ones I always think are the funniest are the ones that don't do as well. The man's trying to get you down

with the algorithm. I feel like, yeah, a little bit. As Denzel Washington would say, when you're at your highest, that's when the devil tries to bring you down. Sure. Yeah. Usually when I'm... So just don't slap anyone. We'll just all slap anyone. We'll see. you're at your highest that's when the devil tries to bring you down sure sure yeah usually

usually when i'm super high is when i see the devil so is that what he meant or not is that nick is that pretty close yeah i think that's what he meant okay come on get higher good then works out fine that was good oh goodness Oh, goodness gracious, the Radcast. Ah, the Radcast. We've had a good episode. I hope everyone enjoyed it. You know where to find us. We're at theradcast.com.

Search for today's Tostitos. Flexing. Or Dyson. Flexing. Flexing. Trademark. Hashtag flexing. Flexing.

Trademark. I'm Matt Ryan Alford on all the platforms. For Joe Hammett, Chris Tittagasi, we'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.