Right About Now with Ryan Alford - Weekly Marketing and Advertising News, April 15, 2022: Elon Musk To Buy Twitter

Episode Date: April 15, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Cristina Yasi talk about the latest Trends in the Metaverse, Social Holidays, Elon Musk offers to buy Twitter for $43 Billion in cash, the auction for an NFT of Jack Dorsey’s first tweet, and a recap about our previous guest, Allison Ferenci and a brief introduction on our upcoming guest, Jesse Palmer.Here are this week’s biggest marketing headlines:Zoom Launches AI-Powered Features Aimed At Sales TeamsPodcasts And Audio Outpace Streaming Video, Hit $4.9 Billion In Ad Revenue During 2021Irish Spring Looks To Wash Away “Gamer Fun” With A Shower PodClubhouse Begins Testing An In-Room Gaming FeatureSpotify Brings Live Audio Shows To Its Main App, Rebrands Companion App Greenroom As “Spotify Live”Twitter’s New Acquisition Could Help Alert You About Only The Tweets That Actually MatterRiding Unicorns Down The Cyber Aisle: Weddings In The MetaverseIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Elon Musk has officially offered to buy Twitter for $43 billion in cash. In cash? B-b-b-billion. He bought like 10%, a 9-10% stake. Sure. Like a week and a half ago. And everybody's like, hmm, now he's trying to do a takeover. He's the epitome of an eccentric billion.

Like just... He is. That's insane. So Meta, i.e. Facebook, is testing monetization tools for creators on its VR platform. It allows creators to make money by selling digital assets and experiences within its virtual reality platform. Yes, marketing on podcasts up, way up. Like billions is what they're talking about in the next like five years you're listening to the radcast if it's radical we cover it here's your host ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Rad, Radcast.

We're back. Rad, Radcast. Friday, April 15th. It's Good Friday. Good Friday. Yeah. 2022. Christina Yossi, welcome to the show.

In the flesh. Hey, just me and you, baby. I know. I know. You know, Joe's a little under the weather. Yes. Unfortunately, you know, nothing too serious. We didn't want him in a tight studio, uh, breathing on us.

Yeah. No. So we hope Joe feels better, but I'm excited to have you. Yeah. It's going to be good. It's going to be good to talk a little more. Yes. And I get the comfy seat and the better.

I know. Like you want to, you want to go there i have a hat this week yeah i feel like i'm really part of the team you are we're gonna get to the hats shortly but uh it's been a good week you had a good week i have hey taking on a new role i am lots of training and you know sort of sort of training sort of. Is osmosis a thing? Not in this situation, but stay tuned. Yes. Lots of opportunities.

I'll just say that. Literally. Lots of opportunities. It's our weekly marketing and advertising news edition. Hope everyone's had a great week out there. Happy Easter. Good Friday. Happy whatever you celebrate.

And my kids did the Easter bunny thing last weekend. Did you go to the mall? No. Okay. I was like, yikes. No, no, no. Hiding of the eggs. There was no actual bunny.

Okay, good. I mean, I may have hopped around a little bit, but I am no bunny. You have to. But my kids are getting older. But man, God bless my wife. Like, she has these traditions with the boys. Every year, they're 12, 11, 10, and 5, or 6 now. Now she's turned 6.

And, you know, we've had these traditions when they were younger. And now we still do them like decorating the eggs. She boils the eggs. They do that. And I'm like, are they going to not like this? They still get into it. I still love it love it oh yeah and uh so god bless her then she had the eggs and do you do the resurrection eggs like my mom had like the resurrection story with the little eggs and we keep it uh more about the decorating uh you know we do have a very

religious family uh and we get a lot of that, uh, throughout the weekend, this weekend, especially, and it's all good. Uh, but we keep the egg decorating just about who can decorate the best. That's purely about how much candy can be found. Do you hide money in the eggs? Oh yes. So that was money and candy that I actually, I don't like it because I've been eating it all week. That's my problem.

I've been like, I walk by the Easter basket, so I'm like, hmm. What's your favorite? There's Cadbury chocolate eggs. I mean, you know, like, come on. Dear God. And Reese's, the Reese's eggs. And I love Peeps. Do you like Peeps?

No. I feel like no one likes them but me. No. That would be hitting my button if it worked. It's not working. I'm still going to hit it. Read my lips. No.

No peeps. Hashtag no peeps out there. Let us know if you're a peep person or not. I love them. It's a love-hate, obviously. People either love them or hate them. Right. And I do not like them.

Oh, I love them so much. Is it marshmallow? What is it? Yes, marshmallow is covered in sugar. They're the worst things for your them. Right. And I do not like them. Oh, I love them so much. Is it marshmallow? What is it? Yes, marshmallow is covered in sugar. Oh, God. They're the worst things for you to eat. Yes. It's fine.

No, but those Cadbury chocolate eggs, man, are you kidding me? You give me a bag of those, I'm like, and I'm not even normally that, like, you know, I can kind of stay away from it. Like, I kind of go in these stretches. I'm either, like, really into it or out of it. Totally. And usually out of it but man when those eggs come around i'll eat a whole damn bag of those things i'm like okay these are good right it's just 1500 calories it's all good as long as you don't count it doesn't count right you gotta work that off the candy shell

i mean and the like the best chocolate ever and it's like it makes an m&m like need to take a hike right you know right and i love an m&M need to take a hike. Right, right. And I love an M&M. If those eggs were out all season, I would be 350 pounds. Right. Or you'd get used to them and never want them again. Maybe. I don't know.

Those things are delicious. But kids had a good time finding Easter eggs. And now we're on to the more religious side of the weekend coming up. But it's all good. We've had a good week. We had Allison Ferenczi. Camera IQ was on this week. Hope everyone saw that episode either on YouTube or IGTV

or listened on any of the plethora of channels. Wherever you get your podcasts. Next week, the host of The Bachelor, Jesse Palmer. I know, I can't believe it. The Bachelor, Jesse Palmer. I'm trying not to be too excited. Yes, he's out. He's on.

We've already recorded. That release is on Tuesday. Jesse was awesome. He was actually really insightful about his background, his approach, his time on The Bachelor, and really how he kind of, I don't know, embraces all these opportunities. He doesn't take himself too serious. You can't if you're part of that franchise. I mean, and he was in the NFL.

He was a legit college and NFL quarterback and then ended up being a Bachelor like 15, 16 years ago. Yeah. And then now the host following Chris Harrison, which was an impossible task because he's so iconic with the show. I liked Chris Harrison too. Like, you know,

guilty pleasure. My wife and I watched the show and I'm like, it's so addictive. I, and Tyler Cameron was in Greenville this past weekend. He has like friends in the area. That's cool. Yeah.

People were texting me about it. Someone texted me like, Hey, he's at gather. And I was like, listen, leave me out. Yeah. People were texting me about it. Someone texted me, like, hey, he's at Gather. And I was like, listen, leave me out of this. Yes. You're staying out of it. Leave me out of this.

But Jesse was awesome. He's on next Tuesday, 5 a.m. on all the channels. You'll get to know him. A couple news things, other than our normal news. I thought were interesting. Elon Musk has officially offered to buy Twitter for $43 billion in cash. In cash. But, but, but, billion.

I can't even wrap my mind around that. So, yeah, he bought like 10%, a 9%, 10% stake. Sure. Like a week and a half ago. And everybody's like, hmm. Now he's trying to do a takeover. He's the epitome of an eccentric billion. Like just.

That's insane. But he says he's trying to do a takeover. He's going to hit me with an eccentric billion. Like, just. That's insane. But he says he's trying to do it for the right reasons. He's trying to open up free speech, which I support. Oh, I'd love for him to do that. Because what's happened with all these, you know, algorithms is, and I understand, like, okay. It's a two-edged sword. It's a two-edged sword.

Keeping terrorists from, like, you know, organizing gangs on these platforms. Okay, I get it. Right, it's propaganda. But let's be honest. It's leaked further and further into, you know, whether you're right or left and drowning out whatever side you are in agreement with. Right, exactly. And it just isn't really the intent of these platforms. And it doesn't inform anyone if all you're doing is consuming media that constantly supports

your own opinion. So he wants to open it up and be truly a free speech platform. It'll be interesting if he actually gets purchased. I thought this was like kind of funny on the tail end. Jack Dorsey, who was the original founder of Twitter. And this kind of goes with some overall NFT news. Sure. NFTs are like down incredibly this year.

You know, the fad's fading a little bit. And I don't, the fad of buying inflated artwork, NFTs as a science and as the technology I believe in, as I've stated regularly, but the inflated artwork stuff. But his first tweet, however, that was actually made into an NFT, was listed at $48 million in an auction tweet can because i was trying to find what it wasn't and now i guess because it's uh welcome to the world i don't know you know but it's it if it's still on twitter supposedly so if you go to jack dorsey go to his feed and his first you know scroll for seven years. Yeah.

Let me know how that goes. I'm not that curious. When you find it, let me know. Take a screenshot. Perfect. Surely you can just Google like screenshot Jack Darcy's first tweet. But, you know, after being, the person bought it for like five or six million bucks like a year, 18 months ago.

And he listed it thinking he was going to get like 48 million. And the high bid was $280. I was like, oh, my God. Yeah, here we go. It was like I heard the bubble bursting. Yeah, the glass shattering. The air went out. You just felt his disappointment.

In the comments, the guy that owns it was like, yeah, I'm not worried about it. It's going to go back up. I bought it for the long term. I'm like, yeah, sure It's going to go back up. I bought it for the long term. I'm like, yeah, sure you do. Yeah, okay. I bought a tweet for the long term. Yeah. Those are words I recognize.

Again, be careful out there, folks, with your NFT artwork. Follow your gut, not the fad. Yeah, I know. All I have to say. Yeah. So we'll see how that comes about. I am enjoying your hat. Yeah.

And you copied me today. So did Nick. Yeah, we all have hats on that kind of look alike. I'm proving that they're unisex. You are. I am. And it sort of matches the, is that leopard print? It is leopard print, yes.

Okay, leopard print dress. Yes. Very stylish with the Radcast hat. Thank you. I do love my clothes. Radcast hats from our official apparel sponsor of the Radcast, Branded Bills. Brandedbills.com. Again, Radcast 20, get 20% off.

And they're great quality. I can now speak to them. Yeah. I mean, it's a quality hat right there. We'll check my hat hair afterwards. We've got V2 coming in next week, I believe, of the hat. So second edition. Sweet.

The great thing about Brandedb hat. So, second edition. Sweet. The great thing about BrandonBills.com, amazing quality, and I was going through their catalog, looking through stuff. They got all kinds of state-sponsored hats that have all these designs that are pretty cool. They do a lot of things with both the apparel and the hats. The cool thing about the apparel

is it's not, and I've said this before, like, they're kind of fitted. It's got a little bit more stylish feel to it. It's not just baggy, you know, oversized. Not just like a copy and paste, you know, cheap cotton t-shirt. Yes. And so you need to go check them out. They've got custom orders.

You can upload your logo and get anything you want. Not as cool as these Radcast hats. Let's be honest, but you can get a close second. You can get a Radcast hat. Yes, exactly. Hey, if you mention us, hey, I'll do this. If you tag me or DM me Radcast20, I'll send you a free Radcast hat. There you go.

There it is. And then post a picture wearing it. See? Let us see it. These lovely ones right here. If you're listening, you can't see this, but they're here in my hands. And we'll send them to you. But go check out our great sponsors.

Brandedbills.com. Use Radcast 20. Tell them the show sent you. So, cool. We got a few social holidays that just – obviously, it's Easter. I didn't want to really go overboard with this. Let's let – We still have some wild ones, though.

We've got to get the big ones out of the way. Yes, let's let the important ones sing through. There was a few that just could not be ignored. It's National Glazed Spiral Ham Day. Today, April 15th. Isn't ham like an Easter? Isn't that a thing? I guess. I just thought it was

back to Thanksgiving time. Maybe a week before Thanksgiving. Ham. Glazed Spiral Ham Day. Such a specific way to prepare it,. Ham. Glazed spiral ham day. Such a specific way to prepare it, too. It's not just ham day. Only glazed and only spiral. Yes, but no other ham will be had today.

Alas. Yes. Alas. Yeah, and you know, I'm glad this is on here because I'm really going to get caught up. It's National Laundry Day. That's good. I'm really going to get caught up. It's National Laundry Day. That's good. I'm really bad. I will just leave clean laundry in the dryer and never

put it away. Just live out of my dryer. Yeah. And lastly today, National Take a Wild Guess Day. Wow. You almost got me with that one. I almost wildly guessed and then I realized, wait. I mean, a wild guess at what? I don't know. Every day I wake up and i mean like a wild guess what like i don't know every day i wake up

and the day is a wild wild guess choose your adventure yeah so go play the uh mega millions yeah and just take a wild fucking guess you just might win and you know mainly the reason i didn't completely box out the social holidays is because really one of the most important ones is on Saturday. Yes. The 16th. It's Husband Appreciation Day. There you go. Honey, just wanted to make sure you were aware of that.

You got like grab ass day last week and now you have Husband Appreciation Day. I know. You got to appreciate those husbands out there. Just saying. And if she listened to the show, maybe we'd husband's appreciation. I know. I appreciate those husbands out there. Just saying. And if she listened to the show, maybe we'd get some appreciation. Does she not listen to the show? Oh, no. She'll listen to a little bit, but I think she is kind of like, yeah.

My friends listen to the show. Oh, I'll see. There you go. Yeah. I bet your husband won't if you're married. Right, yeah. He doesn't exist yet. Well, you know. He'd be like, my wife's like kind of, I don't know,

she's not a podcast listener. She gets in the car, she's limited there, she has no time. Like in the car, she wants to like jam some rap or something. I'm serious. So it's also National Eggs Benedict Day on Saturday. So I love Eggs Benedict, so I had to mention it. And lastly, you know, Sunday's Easter, so none of these other ones really matter at all.

But I think they just randomly fell because Easter's not on the same day every day. Easter's a shifting holiday. And National Cheese Ball Day. It's a fun addition to an Easter basket. Joe will be celebrating. We should give him some cheese pops because we missed him. Are you having cheese balls, Nick, on Sunday? Your Easter lunch?

Now you should. Yes, yes. Having this aside. I know. So there's your social holidays that you can't miss. Moving into our true news here. Yes. Christina, I've got some big news on the metaverse.

And, you know, we get cynical, but I thought some of these were pretty interesting. So Meta, i.e. Facebook, is testing monetization tools for creators on its VR platform. It allows creators to make money by selling digital assets and experiences within its virtual reality platform. Yes. This is real money, right? Yeah, the monetization tools will initially be available to a hand-picked set of users who are creating virtual classes, games, and fashion accessories within the platform

and then expanding from there. So you put on the goggles, the meta Facebook Oculus goggles, whatever the hell, they've got so many names now. And you get into their meta, their somewhat limited VR space right now. And then essentially you could sell stuff in there. So the one people are there. So you can sell virtual classes. That's kind of cool.

Games and fashion accessories. So the fashion accessories is a little bit of a disconnect from everything else. Right. Kind of get the classes and the games. And I understand, I guess, the fashion accessories are for your avatar while you're taking class. You want to be the best looking kid in that virtual class. Hell yeah, you do. I want to play my Gucci in my virtual class hell yeah you do i want my gucci in my

virtual class yeah virtual yoga class so we'll see but uh that's coming out meta also is getting kind of some shit for uh adding a 47.5 fee yeah on metaverse items and twitter's pissed supposedly so i wonder if elon will swoop in and do something about this but it said for every item sold 30 cut goes to meta via the oculus platform and 25 percent of the remaining goes to the meta app store is that because that is a dumb question probably but i'm assuming that's because that's how they have to fund it. Like it's not just them being overly greedy. Like I would assume this is a very expensive. Yes.

It's technology. That's exactly it. And that's what people don't quite realize is all the, the, I mean the 30 billion a year that Facebook's dumping into this slash meta. That's going to, that's going to be an old trick dying hard.

I'm just going to tell you. Facebook, meta, whatever the hell. It's like the Bilo Center will always be the Bilo Center for me. Yes, it will. It's never going to be Bon Secours or The Well. Even The Well doesn't get their branding, you know? Right. It's the Bilo Center.

Bon Secours Center. You name it to get the name. Anyway, I digress. But yes, they spent $30 billion on it. So like, okay, you're it to get the name anyway i digress but uh yes they spent 30 billion dollars on it so like okay you're gonna have some fees now 50 seems pretty astronomical right yeah so we'll see we'll see how that goes mastercard has filed for 15 metaverse nft related trademark applications so the credit card maker processor obviously sees nfts in the metaverse having you know staying power yeah when visa did this too didn't they like mastercard's not the first one yes they're in it mastercard and visa are kind of

in a in a race to see who can get the most patents in the metaverse. Yes. Says the company is also considering to open a marketplace for NFT trading where users will be able to sell or buy digital assets. It's the USPTO, the US Patent and Trademark Office. I know that because we filed a couple ourselves. Spoilers. Three words. Four words I enjoy.

Providing entertainment and educational information in the fields of cultural events, concerts, sporting events, festivals, and award shows in the metaverse and other digital worlds. The trademark highlights the use of cryptocurrency, NFTs in the metaverse. No kidding.

Okay. I think we got that. Yeah. So MasterCard just wants to make sure they get their 3%. They want their 2.9% on all transactions. Yep. Every single one of them. That's kind of what all that boils down to.

Exactly. Exactly. Yeah. All that jargon. It's like, actually. Credit card fee in the metaverse. Yep. So there it is.

You can never escape it. I thought this was pretty cool. Citizen M is building a hotel in the metaverse. Yep. So there it is. You can never escape it. I thought this was pretty cool. Citizen M is building a hotel in the metaverse. Citizen M has announced plans to build a hotel in the metaverse, which we set in the gaming world's sandbox, and could eventually become a real-life location. That's kind of fun. Yeah.

a real life location. That's kind of fun. Yeah. So these are digital pieces of real estate backed by NFTs on which players can build self-contained environments that can be visited by other users. Not unlike on Roblox, where Nike and other brands have built these platforms, and I've actually played in them with my kids. Wink, wink, nudge, nudge. Yes.

And so I think I can't keep up with every platform, but the sandbox is where they're building Citizen M Hotel. Can your avatars die? Is that why they need housing? It's funny you say that. There's actually an article that didn't make our list that I thought was talking about you can get criminally charged for damaging or hurting other people's avatars. There's, like, something floating around.

Obviously, it's speculative and all this. But something to do with, like, they didn't want people killing other avatars like they're being laws with yeah that because you know there'd be some people going around like getting it up i'm gonna you know steal in your gucci wallet that natural law that is so interesting oh my god yes but you'll be safe in the hotel we hope yeah i know well this is the hotel group finally says it plans to build a virtual hotel where avatars can work, sleep, and play. Oh. My three favorite activities. It's so funny to me, though.

My kids will be playing, what's the building game? The original one. Minecraft. Oh, yeah. I almost said that. Minecraft. They'll play that for hours still. And they'll put their people to sleep. They'll build the houses.

And they'll put beds in it. And they will put them to sleep. And it's like 30... That's what's bullshit. These avatars get a good night's rest in 30 minutes. It takes us eight hours. And even then, that's not enough sometimes. I'm going gonna sue them for equal sleeping rights you know i'm gonna sue my avatar i mean he gets a good night's rest in like 30 seconds you're heightened genes over here but

it's just so funny to me because the kids love like literally they take it so serious they build their house and they build the bed and i'm like what are y'all doing oh we're going to bed and so i'm like well you don't even fucking want to go to bed at home responsibility i can never get your ass to bed exactly did you brush your teeth what is this they put them in the bed and it goes dark on the screen for like you know 10 seconds maybe it's not even 30 seconds and it's like oh they're up and refreshed and they start building again they get in a little roller coaster and ride up the thing they're building like all kinds of shit on that thing unbelievable

but what a life to lead we have but we do have Joel on our team his son built all kinds of

Radcast logos and a duplicate of the office in Minecraft and Roblox so you can actually go into our office within Roblox we're in the Met go into our office within Roblox.

So we're in the metaverse. We are in the metaverse. Wow. We're not right now, but we are. What? Wait, what? This is actually all part of the matrix here. I'm not wearing enough tees?

Yeah. But, you know, I get why they're doing it. It's cool. My kids put their avatars to sleep on freaking minecraft so uh work sleep and play hotel m and you know what i bet you can get a wake-up call in that hotel you know probably room service you're telling what else is happening there hey the digital pets company launches crypto dogs for the metaverse you knew this was coming i did says it's launching ai driven 3d digital dogs as companions for the metaverse the dogs will be secured as non-fungible tokens which can be used to authenticate unique

digital items exciting like nintendo dogs Nintendogs. Yes. So this startup is holding discussions with additional potential investors and allowed the owners to interact with them across virtual reality worlds, augmented reality, mobile, so you can take your dog with you wherever you want to go. Pets allowed everywhere. Nintendogs will work well with nfts that's what they're called that's at nintendo nintendo dogs nintendo yeah that was a game on the nintendo ds who let the

nintendo dogs out or no uh but you know like i gotta have a pet in in the universe like now it's like i've fought it off with my kids for like six years and now I gotta get them a fucking dog in the metaverse. You know? Easier to clean up after. Yeah.

That hair gets everywhere though, let me tell you. Everyone of them will be hyperallergenic. Metaverse lint rollers. Yes. Meta lint rollers. So are you gonna get

a dog in the metaverse? I would absolutely get a dog. I'd probably get multiple dogs. Yeah. To be honest. You know. Do you have to feed them dog in the metaverse? I would absolutely get a dog. I'd probably get multiple dogs. Yeah. To be honest. You know, do you have to feed them? Probably.

Like real food? We don't need to feed them as much. This is where we're headed. We're going to be buying real dog food. Right, you have to scan it in for your... You know, like, I'm going to look at my credit card. Next week Purina is going to be like, hey, we have NFT food. 300 Roblox points. Hey, Dad, we had to feed the dog.

We had to get groceries. And I got that new pair of Nikes from my avatar. I'm like, what the hell? Nothing to show for it. Nothing to show for it. No, you have to put your goggles on to even get to it. You know, like, damn. Dog doesn't even, like, give you any love, you know?

It would be your avatar, wouldn't it? I guess. Absolute invites Coachella fans to meet in the metaverse with the launch of Absolute Land. I like this. Marketing its 10th year as the official vodka of Coachella. Absolute is extending the festival experience into the metaverse with Absolute Land. Oh, this must-see celebration is a convergence of art, fashion, music, and of course, cocktails. Yes.

Okay. I'm digging it. If I can go to Coachella and go put some goggles on and I can like sip on some vodka while I'm like tripping out in the metaverse. Yeah, I think I'd rather be intoxicated in the metaverse. Yeah. A little safer. And I'm a lightweight, so I like to think my avatar would take more alcohol than I can. Yeah, hopefully.

You just don't want to get, like, roofied in the metaverse, you know? Like, it gets ugly. That's true. I mean, this is the shit that's, like— But now we're going to have laws that protect from stuff like that. I know, exactly. It's, like, scary. It's scary in the metaverse.

It's, like, you know that there's going to be, like, people that start taking it so serious that they're depressed. You're going to see stuff that you just never would have imagined. I don't know. Maybe we're all going to be part of it. It's hard to know the line of where do you take it seriously and where do you take it too seriously. It really is kind of a blurred line. Yeah.

As long as there's no wars in the metaverse. All right. If we can avoid that, I mean, it would be bad. There's going to be gangs. No hate crimes, please. There's going to be rival wars in the metaverse. If we can avoid that, it would be bad. There's going to be gangs. There's going to be rival gangs in the metaverse. Oh, God. It's going to be like, oh, Decentraland versus Open World. You come into my verse.

I'm going to kick your verse. It sounds stupid and crazy, but it's not that. But it's possible. When you read everything else is happening, it's not that. But it's possible. When you read everything else is happening, it's not that far off. Right, right, right. But there's vodka. So we have that.

But once again, people, a reminder, it's another place to market, another place to advertise. Don't get overwhelmed by the technology. Just think of it as another medium. Social media came along. Everybody's like,

oh no, what do we do? Right. Now we market on that. You're going to have to get in the metaverse at some point. We're just telling you what everyone's doing so you can have FOMO. I'm trying to give you a head start. We're trying to generate

FOMO in the metaverse. Fear of missing out by brands. Oh yeah, we'll see how it goes. Zoom launches AI-powered features aimed at sales team. At its World Transformational Summit, Zoom announced Zoom IQ for sales, a product that uses AI to analyze sales, meeting, and deals to provide insights. So it's going to make all the sales for you.

You're going to just be on the Zoom call. That's great. This can't possibly have any issues. Yeah, none at all. just using ai and robots and sales meetings and deals it's gonna tell you how inefficient your meetings are there's a lot of time wasted on those zoom calls let me tell you like you get in there and it's like this should have been an email or you're just sitting here like on time staring at yourself like and when are they gonna let me into the chat room? Yeah, chat room.

Oh, yeah, yeah. Let me in. You know that awkward moment. The awkward moment. I'm just like, well, I'm ready. I have my water. I will say there's something empowering about that when I'm letting people in. I'm like, hmm, looking at the clock.

They're wanting to get in. They're wanting to get on the other side of that window. You're always the one that does the interview and I'm the one that's sitting there waiting like, please. Turn you on. Hey. Ding. And then, yes, get them in the room and then sell them something.

My favorite part is the goodbye. Like, all right, well, yep, this was great. Thanks. And then you're both trying to like exit out as soon as you possibly can. Well, yes. I just think we have too many meetings. They're too long. I want to turn every meeting into like 10 to 15 minutes.

Yeah. Speed meetings. That's going to be a new app. I like speed dating, but not. Yeah, but speed meetings. How do you get two hours back in your day? Right. Speed meetings.

There's your tip for the day on the Radcast. Send the better emails. Every 30-minute meeting can be 15. Every hour can be 30. Prove me wrong. I'm telling you it Radcast. Send the better emails. Every 30-minute meeting can be 15. Every hour can be 30. Prove me wrong. I'm telling you it's true. I agree with you wholeheartedly. So a little self-serving,

but let's be honest. Who isn't? Right. And IAB reports finds that digital audio, defined as podcast and streaming for music and radio, had the largest year-over-year growth rating compared to streaming video and social media advertising. So marketing on podcasts. Up.

Way up. Like billions is what they're talking about in the next five years. Yeah, because there are certain podcasts I listen to where I do skip the ads in the middle. But very rarely do I do that. And I've used more coupon codes from podcasts than anything. That's why you have to do what we do. You don't do it at the same time every time. Right.

We blend it into the storyline too. And we rep our brand. See, there's your note. If you're listening and doing a podcast and you're treating your sponsors right, you mix up when you do it and you mix it into the story a little bit. Right. So it's not so jarring that, Hey, right now,

nine 99 for cable provider, you know, whatever it is, you know, it doesn't feel like a commercial, but it's a great, it's a great platform to advertise. It is because there's,

there's so many, it's actually, you know, I didn't get this in time. I was like reading this right before we came in. Sure. For women, podcasts are up like 400%.

Like it's like, it's up for everyone. Right are up like 400%. It's up for everyone, but it's skewing double for women. My friends and I love podcasts. Love them. But everyone's favorite, the Radcast. Hell yeah. This is news we like to share, people. Podcast marketing. Hey, if you want to be a sponsor of the show reach out

anytime you get in all the sales like brandon bills and getting those intermediate injections of marketing where you you don't know what's coming so that people don't fast forward throw you off your rhythm yeah exactly all right this i think was everyone's favorite. Nick laughed a little bit for the first time ever. Iris Spring designed a shower that allows users to get clean without taking a break from playing video games. So you can shower while playing video games. The effort supports a new body wash line featuring a refreshed brand look. The Iris Spring nice-smelling gaming shower is a pod

partially encased in plexiglass with a seat molded on gaming chairs. And it has vegetation. An overhead display allows users to continue gaming while going through a 20- to 30-minute cleaning cycle with a rinse, lather, and massage. The plexiglass opens a view of a surrounding terrarium rife with vegetation. I would just be like a lizard

in my little bowl. You've got to see the image of this to really appreciate how ridiculous it is and how wonderful it is at the same time. It's like something out of Midsommar. It really is. Get your ass out of the damn game and go take a shower. Well, and wouldn't you, like, to not get

too specific with it, you'd still have to take your clothes off, I imagine. One would think. So you're naked playing the gaming. Hanging out there. You got your controller. Right. Yeah.

So vulnerable. As long as you're not live video. If you're in your house alone. That's an OnlyFans waiting to happen. Yes. Oh, yeah. Brought to you by Iris Spring spring i do love only fan i love the way it smells like irish spring we use irish spring so that's good stuff the green bar come on today's podcast brought to you by irish spring i do like this irish spring fun playing into it even i think people need to get the hell off the game for a minute and go shower.

But it's fun, and you need to go check it. Go check out Marketing Dive, marketingdive.com. You can get all the notes on that article. It's a real thing. It is a real thing. Clubhouse. Have you used Clubhouse? I haven't, but I know of it, but I don't have it.

It was such a thing when it first came out. It limited people joining. I got on there, and I'm like, this is't have it. It was such a thing when it first came out. I had limited people joining. I got on there, and I'm like, God, this is a time suck. It was really interesting, and there's still a lot of great knowledge on the platform. But Jesus, it is like you have to get on it. It was so different to me because the great thing about podcasting is the ability to do what they call place and time shift, which means you listen to it on your own time. Right.

Like this podcast here, which we know you listen to at least six or seven times. But you do it on your own terms. Right. Clubhouses, they weren't recorded. I think they've now started recording them. Yeah. But you had to come on at that exact time to get the information. And I did it for a bit.

Which feels so old school. It did. Very retro. It felt like going backwards. But it's still pretty damn popular. Yeah. But they've tested an in-room gaming feature. Testing a new in-room gaming feature for both iOS and Android devices.

As part of the initial lump, the app is rolling out a game called Wild Cards, which presents a series of questions that are designed to spur a conversation and help people get to know each other better. This sounds like a dating app. Yes, it does. It sounds like a dating app within Clubhouse. And or what is the what is the isn't there a game where you ask those questions and get to know each other better? It's not an app, but like. You know what I'm talking about? What is it?

What am I talking about? 20 questions? Maybe. That's all it is. Captain Obvious over there. There's an app called Babble or something that you just ask questions back and forth, but the app generates them.

It's kind of fun. To start a game on Clubhouse, you have to click the plus rooms button and then select the games option. You'll then be dropped in a social room where you can invite friends to play with you. Once everyone is in the room, you can click start game to begin playing. Sounds fun. What kind of game?

Does it like Connect Four? I don't know. It's a series of questions designed to spark conversation. I mean, your mind can go a lot of places. It does feel a little bit like a dating app. But I do say, having been on Clubhouse enough, that some of the rooms can get a little monologue dry pretty quick. Like someone's talking and it's like,

it's anything that maybe gets other people actively engaged in it maybe sure we'll see it still feels like a dating dating app to me um but there's a lot of knowledge on clubhouse i haven't talked about it a ton on the show but we even thought about putting the radcast on it when it first came out and then it's just like how do we do that because like pre-recorded yeah you know like it was there were so many people on that thing at first and then their numbers have kind of died off but it still you know has a pretty i don't know loyal following right um spotify brings live audio shows to its main app and rebrands companion app green room as spotify live interestingly enough this is kind of back towards that same trend we were talking about is you know you go live essentially so your audio

can go live i think this is really cool because i think even you know we've seen a regression in live performance but concerts really you know that's one thing that people will still continue to spend their money on and still continue. They still want that experience. So I think it's super smart. It could also be cool for, we were talking earlier about variations of the radcasts that we might do. If you did a daily show and you go

live, you have a live daily audio show. There you go. And they have video as well, too. So it's both live audio and video. I mean, it's another TV station. I mean, it's another. It is. We talk about these things and we go, wow, it's different.

Well, isn't it? It's just a new form of television. I wonder how much of a post-COVID world has informed these decisions because there was that drastic loss of connection. And doing something at the same time as other people, even if you are are in separate places still gives you more of a feeling of connection than just like we all watch the same show but we watch it differently and then talk about it at separate times yeah i think that's right you know just an interesting that is i think we were headed there the covid just like poured gas on it yeah the um it's interesting though because it's just another channel. You know, again,

back to like, don't overcomplicate it, but thinking about, it does bring up the question and we've talked a little bit about it, you know, live content versus pre-recorded, you know,

and this show, the Friday episode, is topical. Yeah. So it's intended, it very much suits itself to live yeah you know a live format it dates itself quickly yeah it does i mean we like to think it's humorous and fun no matter when you listen to it but right but it does it can date quickly if you don't catch it within

i don't know a week yeah and then our tuesdays are super evergreen. The interviews we do are timeless. So it does venture in, like, if you're starting a podcast or you're in business, you're doing things, you've got to think about that component of live versus evergreen. I think that's probably the way to be thinking about it. But Spotify Live app sounds cool to me. I think we might try it out. I think next week we're going to do Instagram Live. We're going to do vertical video. That's exciting.

So be on the lookout for that. Twitter's new acquisition could help alert you about only the tweets that actually matter. The ones that sell for millions of dollars? I thought that was kind of the point of the homepage. But I can tell you they need this app because more often than not, it's a bunch of shit that I didn't really want to see anyway. So their algorithm isn't wonderful. But I also don't use the app probably enough to enlighten it.

Yeah, I hear you. So we'll give them a break. But Twitter announced Tuesday that it has acquired Openback, a push notifications company. Openback offers device side control of push notifications. Four words I love. The best push notifications bring people to the conversations they care about on Twitter. But irrelevant notifications are a distraction. Millions of people visiting Twitter via notifications every day.

We want them to be timely, relevant, and engaging. And I can tell you, I do get notifications notifications and half of them I have no interest in so they do need some improvement I mean it's like most random stuff ever somehow I've subscribed myself to Mark Hamill's tweets which it's not that I don't hear oh yes which I do

love may the 4th be with you may the 4th is coming up but every time I get a twitter notification, it's always Mark Hamill. And I'm like, I'm not mad, but how did this? I have no cognizant memory of making that happen. Deep down, you're a Star Wars lover. Oh, I have a Star Wars tattoo.

I'm a big Star Wars fan. I love you, Mark Hamill. Please come on the podcast. Yes. Maybe in the metaverse. So good. Twitter, get your notifications in order. We support it.

Elon will fix it. Yeah, Elon's going to fix it either way. Riding unicorns down the cyber aisle. Weddings in the metaverse as we close out today. The tandemic or the pandemic. I like it. I like the pandemic. The pandemic has already overhauled our ideas about what a wedding can look like.

With new technology, including the metaverse, adding further innovation to the mix. Joy, Chief Executive Vishal Joshi, makes a few predictions about headings, well, how weddings might look in the near term. We're coming down to the last article here, clearly, as I strip over that. So we did do that. We talked, Joe and I, I and i think i can't remember christine if you're on we talked about a wedding that actually took place in the metaverse this is probably like a month or two ago yeah i don't think they literally went and did the whole thing in vr like the whole wedding party was there and it was like it's crazy because they all worked at a company that was

part of the metaverse yeah so they had access to, so it wasn't like an extreme expense per se. But yeah, so you get married in the metaverse. I mean, is it legal? Is it a marriage license? Yeah, is there any marriage licenses? Yeah. How hard is it to get divorced in the metaverse? Cheating in the metaverse.

I mean, it's like so many things. But riding unicorns down the cyber aisle. I like the headline, at least. I don't know if I want to get married in the metaverse, though. I don't want unicorns involved either way. Oh, come on. Come on. That article is brought to you by The Drum.

Go check out The Drum. TheDrum.com. Great advertising and marketing news there. I think that's all our news. That article is brought to you by The Drum. Go check out The Drum. TheDrum.com. Great advertising and marketing news there. Yeah. I think that's all our news. That's it. Good stuff. You made it.

I did. And I do. Great. It's the hat. The hat gave me confidence. Yes, it did. Thank you. Thank you.

I was expecting applause, but it's fine. Yes. Oh, you know, I can't make you feel too good. Make you go too big. No, you've got to keep it patted down. So I can't get any special requests in there. You got the special seat today. It's true.

It's true. Baby steps. Baby steps. How's the show going? It's going well. We start tech this weekend. We have our designer run tonight. I popped my ankle yesterday, but it'll be fine.

It'll be fine by the time we open. It's a great show. I'm already very proud of it. That's cool. Very excited for it, yeah. Great. Well, appreciate you. Yeah, I've had fun.

It's been fun. Always a pleasure. You know where to find us? Theradcast.com. Search for Weddings in the Metaverse. Fun content. And Irish Spring. Irish Spring Pods. You Irish spring. Irish spring pods.

You know where to find us there. I'm at Ryan Alford on all the platforms. I hope everyone has a wonderful Easter for Christina Yossi. Ryan Alford, we'll see you next time. Have a great week guys. On the Radcast. To listen to full episodes or to contact us, visit us on the web

at theradcast.com or follow our host at Ryan Alford on Instagram web at the radcast.com or follow our host at ryan alford on instagram thanks for tuning in