Right About Now with Ryan Alford - Weekly Marketing and Advertising News, April 22, 2022: Roblox Metaverse Deceiving Consumers?

Episode Date: April 22, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Cristina Yasi talk about the latest Trends in the Metaverse, Social Holidays and a recap about our previous guest, Jesse Palmer and a brief introduction on our upcoming guest, Nate Kennedy.Here are this week’s biggest marketing headlines:Miller High Life Dresses For Expected Wedding Boom With Tie Bar DealWhat Gen Z Wants To See From Brands As Metaverse Attachments GrowCoinbase Launches Nft Marketplace In Hopes Of Appealing To Crypto And Mainstream UsersJameson Takes Over “Orange” On Pinterest To Introduce New WhiskeyNetflix To Introduce Ad-Supported Plans In A Major ShiftIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Revamping the Nintendo Wii. Did you have the Wii Fit? What do you think? My dad always says the figures don't lie, but liars figure. My Pinterest ads are the only ads I pay attention to. I love Pinterest. Hallelujah. I love it when people pay attention to ads.

You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, April 22nd, 2022. It's our weekly marketing and advertising news show. I'm Ryan Alford, your host, and welcome,

Christina Gossi. I'm so excited to be back once again. Yes. Friday has returned. Yes, it has. Friday, Friday. Good. Another good Friday. Every Friday is good. And 2222. Hey, that's right. Did you celebrate 2420 this week? Not in going to take you right there. Not in the traditional sense, no. Yeah, I didn't either. Nick, did you celebrate 420? Did not celebrate this year. I liked a couple memes.

Yeah, the memes were good. And chuckled when I wrote the date out. Yeah, right. But that's about it. I know. I don't know if I'm cool enough anymore. I have friends that still smoke and stuff. I'm just not around that shit. I don't know. The couple cool enough anymore. I have friends that still smoke and stuff. I'm just not around that shit.

I don't know. The couple times I've done it, I get nauseous. I mean, I never get nauseous. I enjoyed it, but it's just not in my lifestyle anymore. Sure, sure. So, yeah, definitely did not get nauseous. But happy 420 to those of you who did celebrate. Yeah, whoever did celebrate.

Hope everyone's had a great week out there. We've got tons of topics today. Yes. Lots of topics, lots of topics. And I'm going to get right to you because, hey, look, the freaking Bachelor was on the Radcast this week. Oh my gosh, I know. Jesse Palmer was on the show Tuesday.

If you haven't checked it out yet, go listen, go watch. Jesse let his hair down. I was fangirling. Yeah, he's a cool dude. Yeah. I mean, I thought he, you know, I say he let his hair down I was fangirling yeah he's a cool dude yeah I mean I thought he I thought he you know I say

he let his hair down I thought he was like raw and real and like I tried to get him to open up and I think he did I think we had a good 35 minutes

no I think everyone from that franchise is so much smarter than they're allowed to be on television yeah and he had the impossible task following Chris Harrison

and I think he's done it I gave him credit because having watched. We don't watch every single show like we used to. We watch enough. And I saw enough with him. I was wondering how he would be able to kind of play the middleman. Right. And I thought he did an admirable job of kind of.

Putting it in neutral. It wasn't about him. Right. He made it about The Bachelor bachelor and now he's making the bachelorette coming up um i wondered how he balanced that because he's not necessarily you know an over-the-top person but sure he's been the star on most things that he is and when you're the host of the bachelor the bachelor is the star exactly yeah and i thought he did a good job of balancing that uh in an impossible In an impossible situation following Chris Harrison.

And so I gave him credit for that, and then we hammed it up over some college football stuff. But hey, look. How can you not? How can you not? Especially when the old ball coach, South Carolina's previous coach and Florida's previous coach, coached him.

And so it was good. I enjoyed our talk. coach uh coached him and so uh he was good i was i enjoyed our talk and you know we he you know he happens to like most of my posts on instagram now so you know like jesse and i appreciate you man you best friends now uh we're bfs on instagram no i mean he's cool that's cute he's cool he's i think he's cooler than he gets credit for i I think I know. That's what people say about me. Yeah. I think you get the exact amount of credit you should. Wow.

Hallelujah. But I think a guy like him, good-looking guy, seemingly has it all. It seems like it's come easy or something. And, you know, we kind of went right at that. You know, talking about the work he puts in, the consistency he has, and how much time and effort he puts into it. I think it doesn't just get handed to you. Those things don't just fall in your lap just because you're a good-looking girl or guy.

You've got to work. There's effort involved, yeah, and upkeep. Exactly. So enjoyed that. Next week, Nate Kennedy joins the show. Nate is an entrepreneur's entrepreneur is what I'd call Nate. Lots of great insights on marketing, building funnels, what it takes to be an entrepreneur and make different revenue streams and just a really kind of cool down to earth guy. earth guy. Nate Kennedy is next week. So look for that episode on Tuesday,

wherever you listen or watch or it is up on the radcast.com. We could use the web traffic instead of Apple getting up, you know, we should be listening and watching all the shows, but we know, you know, you have these shortcuts for Apple. I do too on my phone,

but check out the radcast.com. How's the week been overall for you? It's been good. It's been good it's been good productive i've been you know working and rehearsing and my show opens tonight actually so that's exciting hey congratulations thanks a lot of hard work absolutely i'm ready for an audience i bet yeah it probably gets to that point where you're like okay right you're like someone laugh at the jokes, especially when you've got stuff that gets reaction. Right, exactly.

Like, is it funny or do we just think it's funny? Yeah, exactly. That's what I had in my head. Oh, God, is it going to be funny? The laugh at serious parts, which is always off-putting. You're like, oh, okay. Nick said he was going to show with some tomatoes. Is that acceptable?

They let you in with a bag of tomatoes? I mean, we have oranges in this show, so it's a produce-involved show. Is that still a thing, throwing produce? It's not, I mean, encouraged. All right. I'm kidding. It was a thing at some point.

Oh, yeah. Like back in the day, like if you were just not good at something. Yeah, Shakespeare. Yeah. Very high stakes. If they didn't like it, stuff would be thrown at you. Yes. So it was just not good yeah shakespeare yeah very high stakes if you didn't like it stuff would be thrown at you yes so it had to be good you know this this was a late addition to show notes and could very easily be one of the news topics but i i talked about this

it seems like six months ago but mountain dew is relaunching flaming hot mountain dew on this weekend this is news to me. I've missed this. Flaming Hot Mountain Dew, which sounds horrific. Wow, I'm excited and scared. And the billboard headline is, See you in hell. Oh my God, the drama never ends.

Yes, I'm like, okay. That feels like they had months and months of months of like, what is it going to be? What is it going to be? And one guy was finally just like all right it's c and h that's it yeah not only we're going to give you a drink that's probably hard to drink we're going to be sacrilegious at the same time well and there it's you know it's going to be used in cocktails probably probably just going to make it even more painful or palatable they need to put some vodka in a what would you put the flaming hot mountain do like fireball really double hot oh yeah goldschlager oh my god

there it is there it is so uh i do like let's be clear here folks the reason they do these kind of things this is a PR play. This is a brand awareness play. This is not because they think they're going to sell thousands and millions of flaming hot Mountain Dews forever. So this is total PR awareness building. Yeah. So when you think about these things from a marketing perspective, these outrageous things, a lot of people that get real practical, like, well, who wants that? You know what the point was?

For you to say that. Yeah. It's what you talked about. There you go. We talked about it on the show. Yeah. Because if that said cherry Mountain Dew, it doesn't make this show. Right. You might buy it at the gas station, but you're not going to think twice about it. That's right.

You think you hate it now. What do you taste it? But I'm going to be haunted by red hot Flaming Hot Mountain Dew. See you in hell. So, yes. So hats off to Mountain Dew. I love their marketing in general. Yeah.

And I'm going to taste the Flaming Hot Mountain Dew. We should do it on the show. We should. We will. Perfect. Perfect. It's a date. And you know what else is a date? Is when I wear my Radcast hat. Oh, there it will. Perfect. Perfect. It's a date. And you know what else is a date?

It's when I wear my Radcast hat. Oh, there it is. Yes, it's on today, folks. I know you're wanting it. And the only way to get it is brandofbills.com. Radcast official merchandise sponsor. Radcast 20. Get 20% off all purchases.

Tell them we sent you the Radcast has official gear. We have another set of hats that I was checking on. It's supposed to be here next week. It was a patch that took like five weeks to design. Handcrafted. Yes. But in all seriousness, we really appreciate our proud sponsorship with Branded Bills because it's the stuff that I actually wear.

Good fitting. Great wear. Good fitting. Great quality. Good fitting. Great quality. And you know what? I told them that you, Christina, could use some, you know, what are the female products we need to push? I love a good hoodie. You know.

I'm a hoodie forward person. There we go. Some pullovers. So Radcast 20, visit brandedbills.com. You can also visit our website, the radcast.com, on the sponsors tab at the top. You'll go to that, click the button to Branded Bills, and it plugs in the code for you. There you go. It's easy.

Custom orders, all kinds of state gear. This is not like cheaply designed stuff. Really great design. They've got a great artist team. Looks really cool. Very sleek. Very sleek. So go and check out our sponsor,

Branded Bills. Brandedbills.com You know, there's a few social holidays we're going to mention today. It's kind of hard not to talk about Earth Day on Earth Day. Of course. Happy Earth Day to you. Happy Earth Day. Feel the ground. Right, right. Go for a walk. Go give the ground a hug. Happy Earth Day. Like, feel the ground.

Right, right. Go for a walk. Go give the ground a hug. There you go. There you go. Plant a flower or something. And somehow, some way, it's Jelly Bean Day on Earth Day as well. Wow.

Friday. Wow. That feels, like, kind of contradictory. Yeah. I do love jelly beans, though. I thought they were round. Are jelly beans technically round or oval or what would you call a jelly bean shape

I would say it's oblong okay hallelujah it's my bachelors degree coming up so I have some jelly beans and hug the earth today a couple others that you know were worth mentioning

tomorrow saturday april 23rd is national picnic day and it's supposed to be 80 something degrees in south carolina so and celebrate it it's gonna be sunny in 82 so go celebrate picnic day park yeah i do love a good picnic who doesn't i truly it's also shakespeare day saturday it is it's shakespeare's. He's 400, we'd be 450 something. Yeah. Exciting. Can you talk like Shakespeare?

I mean, I could like, I mean. What would you do if I said, okay, because it's talk like Shakespeare Day on Shakespeare Day. So if we're doing that, it would be iambic pentameter.

So if I were to say, let us all go to Starbucks after work, that's iambic. Even though it's, I'm not saying thou or using more archaic language, that's the rhythm that Shakespeare writes in. It's the beat that matches the human heart. There you have it. Only here, folks, will you learn how to properly speak like Shakespeare on Shakespeare Day. And you have a day to practice from Christina's lessons.

Look at that. Let us all go to Starbucks after work. And you know why they should? Because it's National Take a Chance Day as well. Look at that. So take a chance and speak like Shakespeare. Low risk, low reward. Yep.

And I couldn't help but call out one last day. There's a lot of days here. But Monday is Kiss and make up day. So if you're out there and you're in a fight, an argument with a loved one, just kiss and make up. Alternatively, if you want to start a fight, start it before Monday. Start it before Monday so you can make up. Hey, that's a good

strategy too. We like that. We love to pre-plan fights. A few social holidays you can't and should not miss. Now we're going to get into some of our metaverse slash NFT slash Web3 articles. There's some good ones here. This first one was a little bit of a head scratcher. Herms.

Hermes. Christina. I wondered when I saw it. I was like, I wonder if. No, I said that because I wanted to watch your response because Christina

is a connoisseur and a very well knows her female brand yes I do my background

is in the fashion industry yeah fashion industry so it's not Herms it's Hermes Hermes I wanted to say Hermes you know like

but I can't I have a hard time saying Hermes. Hermes. I wanted to say Hermes. It's French. I have a hard time saying Hermes. I guess I just said it. You're doing great. Even though I know it's not Herms, I want to say Hermes. I know when you see it. Yeah, when you see it. It's hard.

But anyway, they're considering using the metaverse for communication, but they're not going to make bags there because they want to focus on craftsmanship. So in other words, they don't want to miss the boat with everything that's happening in the metaverse, but they don't really want to. But you're not going to buy an Hermes scarf in the metaverse. Yeah, that's the stance they're taking right now. That's smart to me. I think that makes more sense to me for these luxury brands or these old fashion houses.

Yeah. I think that's the fine line here with brands if you've established your brand on craftsmanship and luxury quality how that holds up in the metaverse that's now cartoony and a bit right not real yeah for lack of better words i mean obviously, obviously. Right, right, right. It's, you know. Not tactile. Yeah, that is a fine line to hold.

Very interesting. So they're amazed drawing the line that says they'll do communication. They'll be involved in the metaverse. They'll dabble. Whatever that is. Right. But they're, you know, maybe they'll put their logo. I think the best way to put this is we'll put our logo up.

Right, right. You know, put some branding. We'll have some billboards. We'll keep you talking about us. On the digital highway is we'll put our logo up. Right, right. You know, put some branding. We'll have some billboards. We'll keep you talking about us. On the digital highway, we'll have billboards up. Perfect. But we are not going to have our actual scarf. You can't carry a Birkin, right.

Yeah, on there. Air maze there. So one of the founding members of NWA goes from straight out of Compton all the way into a healthcare metaverse. So many words. Yes. That don't feel like they connect. Yes.

Look at them. Like a lot of rappers before him, Arabian Prince, a founding member of the groundbreaking group NWA, is wading into the virtual reality world. Says, unlike counterpart Snoop Dogg and Method Man, who are using the metaverse

as a gateway to exclusive entertainment and games, Arabian Prince wants to use the digital world for more than a form of escapism. He's looking to create a photorealistic digital twin of the U.S. healthcare system, one where patients can interact with doctors, get prescriptions, and attain feedback on care more easily,

quickly, and cheaply than in real life. So, in other words, it's hard to connect the dots here, but I think telehealth, but in the metaphors maybe, because you still, if there's any treatment involved right you're gonna need someone to actually touch your body you know and not just your avatar right

right so i'm reading between the lines here and what uh arabian prince has to do with any of this other than being a sponsor right is unclear but cool as long as your your understanding matches my understanding i feel better about it. Photorealistic digital twin. I just take that as. Sounds like a deep fake. Yeah. Trying to make it exactly as close to it as a pop, mimicking the healthcare system.

Which could be helpful for, I mean, I just think of like medical school and training. But. Yeah. I'm trying to walk through like the practical use case for that. Right. Like if a doctor came in and was like, I'm going to do through the practical use case for that. Right. Like if a doctor came in and was like, I'm going to do surgery, I'm going to get in the metaverse. I guess so you get the impression that you're interacting. Let's just use the current use case.

Yeah. Put the goggles on. And my avatar walks into a med center. And there's a doctor there. And it's a real person. This is one-on-one they have doctors that are staying in their goggles all day i guess oh yeah and you interact with them and but the thing is they can't physically check your body out right i don't know how that comes together

like how is that any different than a zoom and maybe you know in this one article that it doesn't go into the full details for how that will all happen. Sure. Sure. I still go back to, you know, your avatar is going to need some Zoloft, you know. It's like, man, I'm getting real stressed out here, doc. Well, my body has cancer, but my avatar has depression. Right. Oh, God. It's like.

Oh, my word. Yeah. What can I get prescribed in the metaverse? Oh, it's It's like... Oh, my word. Yeah. Dual personalities. What can I get prescribed in the metaverse? Oh, it's coming. Dual personalities in the metaverse. Oh, boy. Well, yeah, because aren't students saying that they feel more themselves based on their avatar than they do?

Yeah. Well, we're going to get to that. I've got a contrary view to that data article. Oh, I'm ready. You read ahead on the show notes. That data article. Oh, I'm ready. You read ahead on the show notes. Emirates is launching NFTs and an experience in the metaverse for its customers and employees.

The UAE airliner unveiled its plans to soon launch non-fungible tokens and exciting immersive experiences in the metaverse for its customers and employees airline announced its plans to build signature brand experiences in the metaverse including both collectible and utility-based nfts the airline has already start started working on their first project project excuse me expected to launch in the coming months so the air you're gonna have a that's wild you're gonna have an airplane you guys will be flying in planes in the metaverse. I don't know. Right, for Earth 2. Can I get a little more seat room on the airplane in the metaverse?

Yes, I'd like the window seat, please, if you don't mind. Yes. I can see whatever it is that's out there. Exactly. All those Hermes billboards. All those Hermes billboards. But, yeah, be on the lookout for all your UAENFTs. That's United Arab Emirates, isn't it?

Yeah. It is. And what's interesting here is how they're going to connect the real world and the metaverse world. These online, you know, like these activations that I see where they're connecting the two, like with loyalty and other things, make a lot of sense to me. Sure. These obscure mentions that don't go into that detail, don't seem to have that connective tissue of real world. Because the reality is we aren't in the mainstream of everyone putting on these goggles

or being in the metaverse every day. Yes, our kids are playing Roblox a lot at the time of the day. But even them, it's not every waking moment. You've got to connect the offline and the online, folks. There's your tip from all this. Disney

patent proves it's readying itself for the metaverse. I'm surprised they're so behind on this. It says they've hired someone specifically overseeing it. And they didn't come out with exactly, but they are getting patents like a lot of these companies.

It's going to be interesting where all the patent stuff lands. Yeah. You can't use that. Is it going to be everybody just suing one another? I mean, possibly. It's happening so quickly.

And it's such a gray area, I would think. And I don't know if they're just tied to their brand without seeing the actual patents they're filing, if it's just tied to their brand assets. Sure. Or if it's actually new functionality they're patenting. I gotcha. Yeah, but we'll see.

So Disney's filing a lot of patents, but no real firm plans on exactly what their execution's going to be. I thought this was pretty interesting that Roblox is getting sued by a company because it's saying they're deceiving customers according to a TINA.org investigation. More than 50 million daily users, approximately half of which are children aged 13 and under. Yep. Roblox, one of the biggest players in the rapidly expanding world of metaverses but according to an investigation by adwatchdog

t-i-n-a.org advertising is being pushed on millions of unsuspecting roblox users in numerous ways because they failed to establish any meaningful guardrails. Which is interesting. I'll say this. I'm going to give an example. I bring that up to say if you're considering these types of executions, you need to cover your legal rear end. Number two,

my kids were playing this over the weekend and I had a couple had heard, we've been talking about them on the show and stuff like that. So I had them look up some of the executions. Nike I've talked about does a great job. It's pretty integrated.

You can find it easily. Wendy's is on there. It was really convoluted. It's like we would go to the search bar within Roblox like to look up some of these things. The brands have not done a great job of making themselves stand out within the search functionality of Roblox.

So there's a tip. If you're building a Roblox execution, you better be findable because all this PR you're doing, you'd be. Because what happened is we looked up Wendy's because we wanted to go to the Wendy's restaurant. And there were like 12 worlds that had kind of been created. Most of them, all of them were not even the actual branded execution. They were like kind of cheesy one-off. Like, I built a Wendy's store.

That's very problematic. And so it was problematic even finding the branded execution. And I asked my kids if they had found it. And then we went to a couple of the others. And so you've got to make your search. You need to be easily findable if you're going to build these experiences. So they have like off-brand Wendy's in the metaverse. Yes.

Someone's designed it themselves, which is flattering and does help the brand. I mean, anything that's kind of, Hey, people find out. You know, it's getting,

it's building awareness, but if you're going to go to the trouble of building a fully branded experience, let's make it super easy for people to find. First thing to pop up. Should be the first thing to pop up too. So I've been negotiating with my Roblox deals. Yeah, seriously.

There you go. If you're working with Roblox, get search functionality nailed down. So Victoria's Secret, one of my favorite places. I love it when my wife shops there. Victoria's Secret aims to win over tweens with new Happy Nation

line and metaverse marketing so the rebrand of Victoria's Secret and company is continuing with the retailer's

new brand Happy Nation I think that's what they create yeah hey y'all hey y'all hallelujah

the collection aimed at children ages 8. It's just weird hearing Victoria's Secret, Aimed at Children. You talk about a rebrand. Yeah. Aimed at Children, ages 8 through 8, is distinct, and it is a size-inclusive and gender-free with its products, including sweats, underwear, swimwear, and body care items.

Okay. I'm going to stay out of the political warfare here, but let me just for the record say that typically it's a boy or a girl. You know, like typically. I mean, that's definitely where we're coming from, but I think that some of the stuff on this site, it's really cute, and it's not so stereotypical. That's okay.

You know what I mean? But it's just like at the end of the day. I think it's great. I'm all for it. I'm just trying to think of the – that's going to be a hard switch, though. Think about every man and woman from 35 years old to 65 years old and what comes in their head when you think Victoria's Secret. Right. And it's, it's caused a lot of problems, you know, I mean,

I mean, that's a tough brand play. I don't know if like Victoria's Secret called me for that play. But when you type in Happy Nation online, Victoria's Secret doesn't pop up. Like it's a totally separate website. It's just the Victoria's Secret mother company that's like, you know, in charge of it. And they've gotten in a ton of trouble in the last couple years with some stances that they've taken on you know gender norms and the way that they have treated women in the past yeah i don't think that what they're trying to do is wrong i'm speaking from a pure marketing play yeah changing your mindset of what vict's Secret. I'm assuming there's a different name for maybe that line. Yeah, it's Happy Nation.

Okay. So it doesn't even have Victoria's Secret? Okay. We can get behind that. Yeah, it is. It's just like brightly colored sweatpants. That wasn't clear to me that it didn't have Victoria's Secret over the name, above the name. Not at all.

That makes sense. All right. Happy Nation. Cute stuff. That's cool. Are they going to have separate stores?. That makes sense. All right. Happy Nation. Cute stuff. That's cool. Are they going to have separate stores? I think, yeah. Yeah, yeah, yeah.

It's a totally separate entity. It's not going to be next to the Lace Panties. No, I highly doubt it. Highly doubt it. That's a whole different store. Happy Nation? Yeah. Sorry.

I mean, look, I'm a 44-year-old man that grew up with Victoria's Secret. You know, like, all it is is runway shows. Right, yeah. And that's what I attribute my eating disorder to. So it's great. It's so great. Hey, they've had all-size women for a while, though. Within the last, like, year or two.

No way. For Victoria's Secret, yeah. It's been longer than that, right? Victoria's Secret, they tried to do. Maybe it was Sports Illustrated that I'm thinking of yes that Sports Illustrated and Aerie have had more body inclusivity um for longer and Victoria's Secret tried to do something with athletes years ago before Aerie and the stuff just didn't sell so it is I mean like again for as pro all of this as I am and I think it's a good movement, it's still capitalism.

It's still happening because how do you make your money? Yeah. We'll see. I like it, though. Yeah. Happy nation. You know, I get behind making everybody happy. Right.

I think there's a lot of angry, unhappy people out there. I agree with you. Adidas is partnering with Metaverse platform Ready Player Me. In a new release on adidas.com, the company announced they'll launch the world's first personality-based AI-generated avatar creation platform. Using Ready Player Me's software, NFT holders will be granted early access to the avatar platform. With the first batch of avatars arriving late April across the metaverse.

Adidas sold $22 million in NFTs in 2021. That's insane. That's a lot of money. For NFTs, that's just insane. Yeah. And it's not a lot of money for a company like Adidas per se, but it's still a lot of damn money in digital NFTs. And I know there's big money in it. Like no one's, if you watch this show, we're well aware.

But it's still. And Adidas and Nike feel so appropriate for the metaverse. Like, you know, so much more than Estee Lauder or Hermes. Like, I think this is so smart for them to be doing. Not that they asked my opinion. Yeah, they asked your opinion. You know what the best version of the metaverse was and could be? Revamping the Nintendo Wii.

I could not agree with you more. I could not agree with you more. I feel we still have that. And every now and then we remember. I think my parents do too, yeah. And we'll agree with you more. I feel, we still have that and every now and then we remember. I think my parents do too, yeah. And we'll get that thing out

and play. It's still fun. Playing with that joystick. It's so much fun. So playing, if we could revamp, Nintendo should be ahead of this. Look,

Nintendo free ideas right here. You're probably already thinking. Did you have the Wii Fit? What do you think? That was my favorite. The Wii board? No, the Wii board or whatever it's called.

Something like that. I love that so much. I use it more like a Ouija board, like board or whatever it's called something like that i love i use it more like a ouija board like holding on like balancing my hands i did the yoga on it and i would get so annoyed i tried to do handstand on it and like you know did you fall i did fall uh how many tvs got broken though throwing the bowling out swinging like the first game was the bowling oh man the thing came out of it the controller comes

flying out of your hand yep we need to bring back an updated metaverse of the Wii yes that would be so much fun that would be fun

I think you know that's what they're trying to do but it's not as fun right that bowling game was fun I might have to play that tonight with the kids we can bring it out

every now and then I know now it's like vintage it is vintage first metaverse is Nintendo Wii that tonight with the kids. We can bring it out every now and then. I know now it's like vintage. It is vintage. First metaverse is Nintendo Wii. Maybe that's something before that. Moving on.

Miller High Life has partnered with direct-to-consumer formal menswear brand Tybar on a wedding-themed line of merchandise.

The limited edition collection is available on Tybar. Our website includes High Life-branded cufflinks, ties, socks, of merchandise. The limited edition collection is available on Tye Bar website. It includes High Life braided cufflinks, ties, socks, and a garment bag that doubles as a cooler. A gift set for groomsmen includes red dress socks,

a leather beer koozie, and a silk pocket square. The champagne of beer. Yes. Miller High Life, I talked about this before the show uh is one of my favorite all-time commercials uh campaign the growly voiced guy talking about scenarios that are somewhat tongue in cheek somewhat funny somewhat cliche some but but very uh nostalgic because of his voice is an amazing campaign and I still prefer Miller High Life as the champagne of beers

so it makes sense that it would be the wedding it's a champagne when was the last time you had a Miller High Life oh my goodness you had one maybe only one I think it has only been once

it would have been I would have snuck it when I was in college. Some guy you were dating forced you to drink it? No, I think I was out with some friends at a bar in college, which I could have gotten in a lot of trouble for. And I didn't know. You were underage drinking? Oh, no, I was of age. I just went to a university that wouldn't allow it.

Oh, that's right. Yeah. And I just didn't know anything about beer beer i think i ordered it because it was cheap nick you had high life before yeah it's good stuff yeah champagne of beers can't beat that i mean i prefer champagne i do like this tie-in though makes sense pun intended yeah uh with tie bar uh it's cool like it's a great brand extension it's the champagne of beer so it should belong in weddings yeah and who wouldn't want a leather beer koozie i know i i would use this leather holding the uh coolness in like the i guess it should and i i'm sure the leather is just on the exterior so it's a little more insulated. I like this. Good job, Miller High Life.

Makes me want to go have one. We approve. What Gen Z wants to see new brands as the metaverse attachment grows is a new study titled The Metaverse, A View from the Inside. Ooh. A room with a view. Spicy. Yeah. Came up with that.

I like it. A room with a view. Yeah. Came up with that. I like it. Emphasizes that Gen Z not only spends more time in metaverse adjacent spaces than older demographics. No shit. But also is developing more meaningful connections to their online identities.

More than half. That's right. respondents say they feel freer to express themselves in games than they do in real life, while 45% reported their in-game identity is a true expression of who they really are. I'm going to show you a little trick in marketing. This is how when a client pays you to do a study and they want the responses to go a certain way and how you frame it that way. I'm going to read this in a different way for you to see if it sounds as impactful. With this new study on Gen Z, just under half, 43%

of respondents felt they were not freer to express themselves in games than they do in real life. You get it? While 55% reported their real life identity as a truer expression of who they are. Yeah. You get it? While 55% reported their real-life identity as a truer expression of who they are. Yeah.

It's all about how you pivot it. So, see there. Tricks in marketing, folks. Don't always read the data and reverse what it is when it's a percentage. Right. Because then it says it's impactful. I'm not changing that it's not impactful,

but if you look at the inverse, Right, right. 55% of Gen z says the real world is more impactful than so you know it's still a high percentage i'm not discounting the complete right it's not it's not a lie it's obviously just not you know it's just not true that the majority of kids are putting their identity 100%. Yeah, unless it's online. Absolutely.

There you go. Still a big deal. My kids love it. They play it. They do take identity, so I'm going to talk on both. But I do that more if you're listening because whether it's marketing speaks or other data, data can lie sometimes and politics. And so reverse what you're hearing as opposed to someone else's percentage and see what that sounds like.

You can frame an argument any way you want. My dad always says the figures don't lie, but liars figure. I've grown up with that. Dad, I like that. A Robert Yossi original. Yes, it is. A Robert Yossi original. Yes, it is.

Coinbase launches an NFT marketplace in hopes of appealing to crypto and mainstream users. It might be a good morning or perhaps GM for the hundreds of thousands of NFT community members who will now get another marketplace to trade their digital collectibles. I mean, look, Coinbase, I mean, it makes a lot of sense. We're all crypto. Everything else is. So I get it. It's cool. Yeah.

You buy any crypto on Coinbase? I have, again, shout out to my dad again. He will text me and tell me which ones to buy. And I will, if I have the extra cash hanging out, which I often don't, I'll buy less than he tells me. But I've got a little bit. I don't remember what any of them are. But they're just kind of like hanging out, which I often don't. I'll buy less than he tells me, but I've got a little bit.

I don't remember what any of them are, but they're just kind of hanging out. Maybe one day I'll be worth millions. Exactly. I'm just trusting that he's got it under control. Jameson. I like this. Jameson takes over Orange on Pinterest to

introduce a new whiskey. Jameson Orange wants to get in front of consumers displaying an interest in orange as a flavor or color on a platform known for engaging people seeking inspiration. There are over 16 million searches for the word orange on Pinterest a year. Per information on the platform shared, as part as part of its collaboration Jameson orange content will appear in the search results

for orange aesthetic orange chicken orange nails among others giving the brand a way to leverage contextual targeting instead of demographic targeting this is so freaking smart I love this so much I think it's an incredible way to get in front of an audience.

They're probably not around a ton. Yeah. And it's creative. Yeah. And so like sometimes these things I'm like, Oh, it's just, you know,

another NFT thing because everybody's doing NFT things, but it's not thought through. Right. But this is actually, there's 16 million searches. You got real live data. You know, that's happening.

Yeah. It's integrating the brand in a cool way for someone searching for the color. It kind of, again, it's that contextual instead of behavioral. It doesn't mean that I'm, you know, the average Jameson drinker is probably, what, a 42-year-old guy. Sure. I don't know. More adults. More adult and guys.

But arms searching and putting that in front of someone with that kind of connection. And I would venture to say Pinterest has a broader female audience. Way more. Yeah, totally. And so you've got recipes. I mean, I just think this is absolutely brilliant. Yeah, because then they'll use it for recipes and food and other things. And my Pinterest ads are the only ads I pay attention to.

I love Pinterest. Hallelujah. There you go. I love only ads I pay attention to. I love Pinterest. Hallelujah. I love it when people pay attention to ads. Right? Always the good ones. So Jameson. Amen for you. We could mix Jameson in with

the hot Mountain Dew. That's a callback. Lastly and finally, as we close out today, I do want to bring up Netflix had a tough week on the stock market. And some of it was due to Russia. Some of it's just the reality that people, all these people signed up during the pandemic had nothing to do with watch TV. So those subs are falling off. Yeah. And so they are considering for the first time going to lower tiers with ad supported platform, which, hey, we support that.

Yeah. But it's just interesting to me how the streaming stuff is heating up while also cooling down. Yeah. In a way. There's just a lot of competition. And Netflix hasn't done anything to keep up. They're like, well, we were the original, so that should be enough. And then they had a couple original shows and

HBO's just wiped the floor with them. Well, yeah. What's interesting is their model is built and they still develop all this original content. But it's expensive as hell. Yeah. And so they put all that money in it in hopes that the subscriber base continue to grow.

But it does raise the question is like, when do platforms like that, like, when are you at scale? Like, you know, at a certain point. Yeah. And I don't, I'm sure there's more headroom. I'm sure that there are people would argue that. But at a certain point, it I'm sure there's more headroom. I'm sure their people would argue that. But at a certain point, it's keeping everyone on the platform. Exactly. I know they do CRM efforts.

They're a billion-dollar company. Right, right. It's like they've got to figure out how to stop the bleeding. And I think that's what they're trying to do with other tiers, less expensive ones that are ad-supported. So this will be really interesting how it plays out because they were so just never going to go ad-supported. Like a year or two ago,

they would just never do that. And now how quickly. This is what happens when you lose like a $10 billion in valuation in a day. Insane. We'll see. So they're ad-supported tiers to consumers in the next year or two.

Okay, so there you have it. I think it's going to be interesting how that plays out. And look, I mean, it's got an expense. I mean, it's like $17.99 now. And they're trying to find a way to track who you've shared passwords with too, right? Yeah, they're trying to keep up with that, which will be interesting.

Because you almost wonder if they could find that data, would they need to have... Dad, can you make sure to hide the password? Yeah, I'm totally still using my parents' Netflix. Ixnay the password, eh? Eh, nay? Codeword. Exactly, exactly. I don't know who would ever do that.

Be cool, be cool. Right, I know. I pay for all of my streaming services. Every single one of them. I do. I just think my dad might use a few of mine. I don't know who would ever do that. Be cool, be cool. Right, I know. I pay for all of my streaming services. Every single one of them. I do. I just think my dad might use a few of mine. I know my brother and I split a couple. Oh.

He's in the army. It's my... Okay, there we go. I'll play my patriotic song. I thank him for his service. Yes. And there you have it. Today's marketing and advertising news.

Any final words, Christina? No, have a great weekend. Yeah. Happy birthday, Shakespeare. Exactly. Try that iambic pentameter, lords and ladies. And those of you that identify as other things. Exactly.

Hey, guys, you know where to find us. We're at theradcast.com. Search for all of today's content. Flamin' hot. Yep. Victoria's Secret. Victoria's Secret. Panties.

All the good stuff. Orange. Yeah, orange. Orange you glad. Yes, orange you glad. You know where to find us. I'm at Ryan Alford on all the platforms. And, hey, go check out theradicalformula.com. Doing a mastermind with my good friend, Andy Murphy.

We're going to be sharing all the tips and tricks for personal branding, getting ahead of your mind and your mindset, as well as your marketing for exploding your personal brand. Hey, it pays to be known, people. You should know that. Theradicalformula.com to learn more. We people. You should know that the radical formula.com to learn more. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at the Radcast.com or follow our host at Ryan Alford on Instagram.

Thanks for tuning in.