Right About Now with Ryan Alford - Weekly Marketing and Advertising News, April 8, 2022: Crypto Trading Coming To Metaverse?

Episode Date: April 8, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Hosts Joe Hamric and Cristina Yasi discuss the Latest Trends in the Metaverse, Social Holidays, a recap about our previous guest, Raquel Pennington and a brief introduction on our upcoming guest, Allison Ferenci.Here are this week’s biggest marketing headlines:Miller Lite Emphasizes Taste With Beer Flavor Drops“Shopping Reinvented”: L’oréal Eyes Impulse Sales On TiktokNetflix Actually Added A Short-Ass Movie CategoryHulu Taps Emerging Artists From Across The Globe To Reimagine Its Classic LogoIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I did cry on Monday. The tar holes. I mean, tar heels. And this would be bad for the podcast, so we're not going to observe it. Okay. It's the day of silence. Ah! Ah!

Ah! Upandcoming.series on Instagram. We are filming the pilot of a comedy TV series. Two city players in the Pacific that stumble into success. Sure. It's National Grab Ass Day. Sure it is. My wife thought it would be happy that I'm promoting this because she's a middle school assistant principal and Nicole's playing.

Oh no. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? welcome to the latest edition of the rad cast it's friday april 8th 2022 marketing advertising stories of the weird news joe hamrick welcome to the show yeah glad to be here still here all week just waiting

started in this spot it's dedication she's been sitting in that chair for five days we did a sit in you know we're

not for any cause no cause it's just method she's really tired yeah I am thank you it was beer day yesterday you looking

I know just thought we'd sit in for it waiting for it to come around. Beer day was yesterday? I think National Beer Day was yesterday. It's not on our show notes because it was yesterday. Where's that fireball keg? Still on back order.

Good Lord. Forever. Are we getting a fireball keg? Four months. Coming up on a long time. They're the small kegs, but yeah. Still, look, a keg is a keg. Yeah.

Yeah. It's been a while. It's been a while. Yeah, they need to get it together. They didn't make enough of them, clearly. Or their scarcity principle. It's marketing. Maybe put it on eBay when you get it.

Like a Twinkie. I don't think you can sell food or drink on... I guess you can sell wine. There's a wine. When Twinkies went extinct briefly, weren't they on eBay for like hundreds of dollars? Probably. Like the last box.

That sounds something stupid enough to be true. For sure. They last forever anyway, right? They do. They have no expiration. Right. Ugh. Yeah.

Scary. Everybody had a good week? Yeah. Yeah. Fantastic. Hey. Great. I know you cried on Monday.

I did cry on Monday. The tar holes. I mean, tar heels. It hurt. And it sucks because going into it, we were all like, oh, they're, you know, it's probably not going to win. We beat Duke. Everyone's great.

And then they got our hopes up. Oh, yeah. Up 16 and blew it. Oh, my word. I was just. The old. Yeah. Took it right in the rear.

The old rear. And this is the first year I've really been like emotionally invested in March Madness so I was not prepared surprised me that you were that invested yeah yeah

same but oh man no going back that's what you get Tar Heel born Tar Heel bread it's a big letdown is it

it's part of their cheer oh which I also know now wow nope oh boy nope read my lips

no early and often perfect yeah going for it perfect Nope Oh boy Nope Read my lips Thank you No Early and often Perfect yeah Going for it Perfect I did see a first viewing I know you have as well

Of Up and Coming Yes So Was pleasantly surprised We love the honesty You guys can actually act a little We love the honesty I have my bachelor's degree

In acting? Oh, theater. Okay. Oh, yeah. Well, you've been acting like a graduate for a long time now. Your parents must be

so proud. Yeah, well, they're so supportive, which is why I'm not a genius. Okay. I don't have enough trauma to be a genius. Why?

But I was homeschooled, so I have enough trauma to be funny. Oh, an acting genius. Yeah, yeah. Oh, I thought you just meant like in general. I'm very smart. No, I know. Right. but I have I was homeschooled so I have enough trauma to be funny oh an acting genius yeah oh I thought you just meant like in general

no I'm very smart no I I'm kidding no I know right for anyone wondering what we're talking about up and coming

upandcoming.series on Instagram we are filming a pilot of a comedy TV series it's quite funny it's about two city planners who accidentally really four

but four a group of four but two city planners in specific, that stumble into success. Sure. And we're excited about it. Yeah.

Some funny stuff in there. Some funny stuff. So if you're listening and you want to get on the investment train, we are looking for some investors, potentially, to join us on this venture. Journey. Yes.

We do have over four million impressions on social media from the characters from the show. So we do have a proof of concept and quite a funny pilot. And I guarantee

it's unlike anything you've seen before. That's guaranteed. That's a promise. Yes. That's an absolute promise. But it's quite funny, quite irreverent

and I think destined to be a hit. I think it's very charming. It is.verent. And I think Destin. And it's charming. To be a hit. I think it's very charming. It is. It is. It has lots of opportunities. Okay.

That's from the show. Okay. Okay. All right. Branding. All right. Good. Very well done. Yes.

Joe had a good week, though. Yeah. Good week. Yep. It's a lot of soccer. A lot of youth, middle school soccer. I've had a lot of soccer, A lot of youth middle school soccer too. Would you let me

fucking finish my thing? She's always trying to butt it's like yeah oh so woman's explaining

exactly. It's such a problem in today's America. Anyway Christina what are you doing? Jesus.

We talked about me. What's that? We talked about me. My my tar heels. OK.

Well I did some soccer youth stuff, so did Christina. So she's part of mine, too, I guess. Boy. Well. Starting off rough. Moving on. Did you win your soccer games? My son won his soccer game, yes.

One to zero last night. He's got another one tonight at Beck. If anybody wants to come out to Beck Middle School. Beck Middle School. Oh. You know what's fun to do at Beck? What's that? Leave. Not go there.

Nash, my five-year-old, who actually just turned six this week, scored four goals in his soccer game. They won four to nothing. He's scored seven goals in two games.

He's crushing it goals in two games. Okay. And he's crushing it. That's awesome. It sounds like he's the kid that... He's about 20 pounds heavier and six inches taller than every kid out there. Genetic lottery. And last year he cried through most of it and didn't realize how big he was or how capable he was.

And this year he's turned it on and he realizes that he can dominate. That's awesome. It's like a switch. A coming of age story. He's crushing some kids. My son was the same way. He went from regular size to he's like six feet tall now. He's 13.

I'm like, dude, you're bigger. Use the two years banded. He finally figured it out. That and the $5 I pay him per goal. There you go. He's very money, money. There you go. Really?

He, uh, every time he scores. That was my dad's style too. He holds up, he gives, he drops a five bomb. My dad would give me $10 every time I got a demerit in college. That's the opposite. I thought that was bad. Yeah, but I went to Bob Jones. So like I got a demerit and he was like, oh, good for you.

Oh, okay. I'm going to, my son plays goalkeeper. So maybe I'm going to offer him, maybe I'll offer him $10 per goal. Oh yeah. A 50.

Probably safe. $50. And then he's going to fucking, he'll probably score somehow. Oh my God. Point it down the other end. 50 bucks now. Yeah.

They clear out the goal. Yeah. He just celebrates just the 50 bucks. He doesn't care about anything else. Yes. So a good week of soccer around the Offfords and the Hamricks houses. Radical news. And rehearsals.

And soccer for Christina, too. Don't forget. Oh, yeah. Yes. I'm the only one getting paid to play. Paid to play. Paid to play. Well, except for his son's actually getting paid to play as well.

That's true. That's true. It's true. Yes, it's true. Raquel Pennington, UFC fighter, was on this week, Tuesday. I hope everyone saw that episode. She didn't beat me up, but she

did talk about beating up the competition. Sure. And her journey was quite interesting. Listened back to that. Was pretty happy with that. And Allison Ferenczi, Camera IQ. So this was interesting. That's next week. She's the co-founder. Camera IQ. So this was interesting. That's next week. She's the CEO and co-founder of Camera IQ.

This is AR, so like where you can go and try on things. So like, again, or makeup. So like you go on a site and you can put makeup on the face and different things like that. Yeah, I'm familiar with that technology. Yes. that yeah i'm familiar with that technology yes so they have the technology and they sell it to other people that have e-commerce stores and things like that for using that ar technology and how cool 3d imaging and everything that happens with applying you know trying on things or putting makeup on face or like when you put furniture in a room. Exactly. That's awesome. Camera IQ. Allison, for instance, next week, we talk deep about the metaverse. Oh, boy.

And AR. Ooh. Allison is very versed, one of the smartest people I know in this space with understanding it. She did a great job, I think. So if you're out there and you're listening and you're wanting to get up to speed, we have fun. We talk about NFTs and metaverse and all that stuff. But in all seriousness, Allison is super knowledgeable. I learned a lot from listening to her.

She should probably have her come in here and explain it to us. Well, we actually talked about doing a follow-up episode in the metaverse. Oh, that would be kind of cool. Okay. Yes. All right. Okay. There you go.

Yes, yes. And if you didn't notice, I mean, we've been talking for a while. I noticed. I noticed. And if you're watching the episode if you didn't notice I mean we've been talking for a while I noticed you know and if you're watching the episode you can see it

and I'll even grab this guy here we've been talking about our official merchandise sponsor Branded Bills brandedbills.com some Radcast hats

are in folks yeah dead ass official we'll sign them for you yeah we will sign them somewhere with a white pen and maybe you don't want us to. On the inside of the bill. Look, we're going to be famous from our pilot

so you might want us to. Yeah, it's true. Get ahead of it. Branded Bills, brandedbills.com. We've got the new Radcast hat. We're going to be doing a giveaway. Go follow me on Instagram, at Ryan Alford. I'm going to be doing the story later. I'm going to give away a couple hats. I know you want them. But what you really need to do

is... I know you want them. We know you want them. What you you really need to do is... I know you want them. We know you want them. What you really need to do is get online. They've got custom orders. Got some of their stuff right here. I'm looking at some of the new hoodies. They're dope. They're really cool.

They're fitted. They look good. They don't look like those baggy things that look like shit when you put them on. This is like custom gear. Go to brandedbills.com. Use code RADCAST20. 20% off all orders.

Tell them the RADCAST sent you. You can also go to our website, the RADCAST.com. Click on sponsors. Branded Bills code right there. You don't even have to enter it. Don't even have to enter it. Don't even have to enter it.

So easy. Don't fuck these lazy fucks. Just do it. Just a couple clicks. Right? Yes. Just do it. Just fucking like,

what's the hold up? I know. Unbelievable. You too can look as cool as me with this hat on. Radcast 20. Sure. Branded Bills.

Brandedbills.com. They should have you model them on the website. Yeah. There you go. Yeah, well, I'll get Allison Frenzy to come in

and we'll do some AR, VR. Very good. PR. PR. Hey. Okay. All right. Thank you.

Okay. Okay. I'm going to take off. And that's my time. And that's my time. Yes. And everyone's favorite segment. It's time for another absurd holiday.

There's no shortage of dumb things to celebrate. A Radcast social media holiday segment. Yeah! Yes. I love that song. Everyone does. I love it. I just love watching you love that song.

It's going to be on Spotify soon. Is that right? Is it not already on Spotify? I want it as my ringtone. Yeah. It could probably happen. I do need it as one April 8th

which is today there's three important social holidays for everyone out there ahead of the curve as usual ahead of the curve yep

number one and this would be bad for the podcast so we're not going to observe it okay it's day of silence yeah there it is that's all we're going to give you you're welcome Day of Silence. There it is.

That's all we're going to give you. You can't turn the station, but you can stop the play. So let's not celebrate it too hard. Day of Silence is today. Friday, Day of Silence, April 8th. I'll have to tell my wife. She doesn't listen.

No. It's a day of listening. I'll tell her about that one, too. Yeah. National empanada day. Look. I love some empanadas. It's really the miracle.

Yeah. That is very good. Empanada. That is nice. Hey, I'm getting better. A little thing over it. Yeah. I like an empanada. Do you like empanadas? I love empanadas. Oh, that is very good. Empanada. That's nice. Hey, I'm getting better. A little thing over it? Yeah. I like an empanada. Do you like empanadas? Oh yeah. I'm not an empanada fan.

No? No. Like in general or? Eh, I'm just kind of like You wouldn't choose it? I'll have a taco. Urban Ren has empanadas and they have like Wagyu beef in them. Okay, well I might sign up for that. We just ate there Friday. Why did I get that? I don't know. I didn't see sign up for that. We just ate there. We just ate there. Why did I get that?

I don't know. I didn't see that on the menu. I don't know. Maybe the bar menu. I have no idea what I ate there. Oh, yeah. We ate all kinds of... Oh, yeah, that's how it is. We were eating like all kinds of randomness.

They also have like the best happy hour in the G Vegas area. Do they? Like good deals? Yeah, it's like half off all of their liquor from four to seven at the bar. The bartenders are great. Hardly even knew her.

Yeah. It was pretty cool. We sat in the private room. Yeah, private room. The bag, you know. Well, the bartenders know me there, so maybe I shouldn't brag. Oh, are you the... Oh.

She's the one they were telling us about. Oh. Uh-oh. Uh-oh. Moving on. But those empanadas are good. Moving on. National Zoo Lovers Day.

Getting wild. Yeah. That one sounds yucky. So is National Zoo Day different? It's Zoo Lovers Day. So not zoo, zoo lovers. I guess if you're a zoo, you love yourself, but I don't know. That sounds yucky.

Is that like, what's the tiger king? Sure. He's a zoo lover probably. He's something. He's something else. Something else. He's got a lot going on. Well, there you have April 8th.

April 9th, tomorrow, Saturday. Looking forward to it. National Cherish and Antique Day. Cherish and Antique Day. You just got to hold it and cherish it. Yeah. Cherish an antique day. Cherish an antique day. You just got to hold it. Cherish it. Yeah. Cherish it.

Like a huge thing of drawers or something. You just like hug. Oh, I love these. This is so good. I love this lamp. Yeah. I love lamp. Look at that.

Yeah, we need something there. I don't know what it is. Wrong button. Yeah. It was kind of scary. It was. Yes. National Chinese Almond Cookie Day.

Why Chinese? That's so specific. Why do they got to be almond? I'll tell you this. Here's a little anecdote for you, Nick. Every Christmas, there's a place called Dragon Den. Yes. Oh, yeah.

Is that still open? There's one. Yeah. Over there off of- Close to my house. Spartanburg, right? No, that's Pleasantburg. That's now called Asia Pacific.

Same lady. Yeah, but that used to be Dragon Den the original Dragon Den was awesome yeah so this that Asia Pacific place

is so much better it's so good it's so good it's like authentic oh my god they got dim sum anyway so Dragon Den

we eat there all the time because my son loves it he gets the same fucking thing every time whatever which is chicken lo mein

chicken lo mein and he likes a side of white rice now for some? Chicken lo mein. Chicken lo mein. And he likes a side of white rice now for some reason. Beef lo mein is the best. It's the way to go. I mean, let's be honest.

So they give us a tin of cookies every year. It's about this big. Red tin. I'll bring them in if we're still doing the podcast. And they are

fucking terrible. Every single one of them are individually wrapped. They're individually wrapped and so there are all these different kinds. Probably an almond cookie

in there. It's like a prank that I do to people. I'm like, oh, here, try this. Those Chinese desserts are no good. No good. So weird. No good. An acquired taste.

I guess. I don't know what it is. Acquire it. Yeah. I do like Dragon Inn. It's good. I hate it. I got a good story that no one will care about, but it's, you know.

That's what this is about. Yeah. It's a dollar show. Yeah. will care about, but it's, you know, that's what this is about. Yeah. Yeah. The original dragon did on Pleasantburg. Yeah. There was a lot of silk arrangements in there. My mom and dad did every one of them in the original one.

My mom. Oh my God. Silk arrangements on the side. She was in. That was her side gig. Sure. My dad did the silk trees, you know, like a,

like you have a stick in the middle and they look like little miniature trees, but they're silk arrangements. He did all of those out of our garage. This is like taking that to my childhood. We would eat there all the time. Every one of the arrangements in there, my parents did. We're so connected. This is like 1987. I wonder if those are still around

in there. Probably in there. They don't die, those silk arrangements. No, no, they hold up. That's a good thing. It's half Asian grocery store. You only have to water them. So half Asian grocery store, half... And they do have live fish that you can buy. Oh, like koi? I think

fish to eat. So you could, if you wanted... You can't just dunk it out of there or whatever. I think you have to have some assistance from the counter. Dip it out of there. So did they sell them to you live or did they kill them and then?

I don't know. Okay. I don't know if you have a choice. There's like a step in there. Nick, can you look into that please? Thank you. He's got it.

Ryan's a former Koi owner by the way. Oh. Had a Koi pond in the back of his apartment. Did you regret the apartment? In college. Oh yeah.

We had a Koi pond. Oh yeah. At Clemson? It wasn't. Yeah. What a clemson it wasn't yeah yeah it wasn't a clemson thing to do apartment as it was like a townhome townhome yeah townhome might have been the greatest uh college townhome of all time hot tub hot tub bar and we built a bar with a fish tank in it. It was pretty dope. Yeah.

It was pretty good. I also remember when the fish had died or before you got the fish, lighting that on fire with gasoline. Yeah. You remember that? Yeah. Not me specifically. Someone did. Well, I'm pretty sure it was you.

It was me. I don't know. Maybe not. I don't know. Knowing both of you are fathers is frightening. Well, that's the easy part. Yeah. Yeah. We could laugh about it now. Well, that's the easy part. Yeah. Yeah.

We could laugh about it now. We're okay. April 9th. Moving on. Don't light things on fire. Moving on quickly. No, especially yourself. Right.

National Name Yourself Day. Name yourself. What would you like to call yourself? Christina, you go first. I think my name suits me. I'm going to stick with it. It's not that great. You know what? Yossi.

Christina Rose Yossi. Cry. We're aware. Name yourself day. It's also National Unicorn Day. Of course it is. I do love a unicorn. It's the national animal of somewhere.

Scotland or something like that. A unicorn? Nick, can you look that up for us? It would be something in the British Isles. Nick's got it. Why are you not writing any of this down? We've got to keep moving here. April tip. Encourage a young writer day.

As a writer, Joe, you should encourage someone. Then I can be involved in the script for the next episode. Probably not. No. It's a good day, though. It is a good day. It's also National

Cinnamon Crescent Day. It's not croissant. It's crescent. What's a national crescent? Are we sure? What's a cinnamon crescent? I don't know. We're sure it's not crescent, though. It's definitely spelled crescent. There's no A in this.

Yeah, it's not. Whether it's a typo, I don't know. But it does say crescent in the show notes. Yes, yes, yes. Moving on. I don't know what that is. National Farm Animals Day. B-I-N-G-O.

Very good. There you go. We'll leave it at that. Sure. National Hug Your Dog Day. B-I-N-G-O. Very good. There you go. We'll leave it at that. Sure. National Hug Your Dog Day on Sunday. Yeah. My dog doesn't like that. He doesn't like hugging?

Not really. Does he bite? A little bit. Okay. Liability. One of the national holidays for the U.S. and Canada Sunday. National Siblings Day. So give your brother, sister,

stepbrother, step... Sure. Little Instagram post. Little post. Little Insta shout out. Sure. Yeah. And I'm going to butcher this,

but World Homopathy Day. Homeopathy? Homeopathy. Homeopathy. Not terrible. Very, very close. Not bad. Very close.

Was not as bad as I normally do. No. You would seem a little apprehensive about it. Yeah, I think I was worried I was going to say something about home. Yeah. I don't know what homeopathy necessarily is. Like homeopathic remedies. It's like basically essential oil

day is how I took it. St. John's wort? That type of stuff? Yeah. I like the simplification. National oils day. That's a different day. Rub some oils on you. Oil it up. April 11th, National Barbershop Quartet Day.

Oh, my favorite. I've been waiting on it. I do love a good harmony. Oh, my God. Is that Monday? That's Monday. April 11th. Barbershop Quartet,

come in here and serenade you. If only that were possible. We could make that happen. Oh, God. And while we're doing it, we can have some cheese fondue because it's cheese fondue day. On Monday.

On Monday. Look, I'm a very cheese-motivated person. Go to the old melting pot. There it is. It's still there. I know. We actually go there sometimes. I love the melting pot.

It was my wife and I's first date. We had known each other for quite a while, but we'd never actually gone out on a date. A brilliant business. You have to cook it yourself. You pay to cook it yourself. It takes four GD ever to eat there.

It's like four hours. I've never been there. Are you serious? Yeah, which is a lot for someone that's cheese motivated. My God. You've never had a melting pot? Have you ever been. My God. You've never had? I've never been to a melting pot. You've never been to anything like it? Like that concept?

No, I mean just like weddings with a chocolate fountain. Oh my God, you're missing out. Really? Like I mean I've had fondue before, but it's been it again, like bridal showers. All my friends are married. Debatable. Nick, you've had fondue, right? Yeah.

Okay. Like Velveeta. You like it? Yeah. Velveeta, oh no, honey. They don't do Velveeta. And I like some melted Velveeta. It's fine. But it's not as good as the melting pot.

They have all these different choices. Really? They have chocolate ones. Maybe we're going to host an episode of the Radcast there. We'll be filming the fondue being made. Yeah, there we go. Just like strings of cheese coming out of his mouth. It's just like my reaction video.

Chocolate all over it. Like on your nose and my beard. I hope so. I hope so too. It's National Pet Day on Monday. Pet Day. So hug your dog also Pet Day. Yeah.

The day before is hug the dog and Pet Day overall. Pet Day overall. Yeah. Marvelous Mr. Marshall. He has like 170 followers now. See? That's what we keep talking about. More than Nick has.

He's doing great, though. He's doing great. That's good. He's in the pilot. He's in the pilot. He's in the pilot. I got so excited. Nick also in the pilot.

Yeah, Nick is in the pilot. That was a very... I loved seeing him with sunglasses. Oh, in the... Yeah. It was like that cameo. Right when things went to hell. Spoilers.

Spoilers. Uh-oh. Uh-oh. Oh, yeah. Conflict. I thought Nick was excellent, though. And finally, April 12th, one of my favorite days of the year. There's a little bit of controversy whether it's the 12th or the 13th.

Okay. It's National Grab Ass Day. Sure it is. My wife's not going to be happy that I'm promoting this because she's a middle school assistant principal and Nicole's going, oh no, because a lot of kids

take this to heart. I'll tell my son. I'll tell my son, yeah. There's a lot of middle school girls going to be upset with that day. And boys. And boys. Yeah. And boys.

Yeah. And boys. And teachers, maybe. You never know. Yikes. Big yikes. Grab a pet's ass day. Yes.

It's the next day after that. And there you have it. We're going to move straight into it. Let's move straight into it. Trends in the metaverse. Getting to the real news here, folks. Is it back to the old? Yeah.

Oh, Nick. Was that the boing? Yeah, yeah. Was it? Oh, I like it. I do too. It's better. It's better that way.

It's more iconic. I think so. All right. These are for trends in the metaverse that you can't miss. Metaverse, Web3, NFTs. We're lumping it all together, even though I know they're different. Crypto trading to move to the metaverse, says developer-focused study. A new study shows that developers believe that the metaverse may become the most popular way to buy and sell crypto someday. The study surveyed 300 developers' thoughts and ideas about the metaverse.

Since they will be positioned on the front lines of practically every development that takes place in the metaverse their thoughts and opinions ultimately carry a great deal of weight these are important people in the metaverse in real life and yes the survey shows that 57 developers believe that metaverse will someday be the most prominent way to trade crypto. But they also believe the biggest challenge will be privacy and security. Yeah. Oh.

That's the biggest challenge. It is. Across the board, really. Yeah. So we'll be using the metaverse. We'll be going into, you know, putting our goggles on, going into the metaverse. Yeah.

To trade. That or maybe if you're going to do it on Roblox or something. I don't know. So why, though? Because it's already pretty easy to buy crypto. This makes sense, though, because I just think of them as such comparable entities, forms. I don't know. It's like, well, yeah, of course it would be the most efficient way to buy cryptocurrency in the metaverse.

I guess it's just like you have to, like, let's use Facebook as a proxy. Let's pretend Facebook becomes, it's already meta. Sure. Pretend Facebook becomes meta. Yeah, great prediction. Follow me along. I'm really going out on a limb here. Yeah, great prediction.

Yeah. But it becomes a virtual world. Yeah. You know, and having to go into said world to trade crypto. And maybe there's some, we're missing a step here, but like, it's just like you said, let me just open an app and buy some fucking crypto. Totally. Open Coinbase and just trade crypto. And maybe there's some, we're missing a step here, but like, it's just like you said, like, let me just open NAF and buy some fucking crypto. Totally. Open Coinbase and just buy crypto. Yeah, I can see.

Yeah. So, I don't know. We'll see. Starbucks. Starbucks. Oh, there we go. Starbucks. Starbucks. You did so well on homeopathic. I did. Starbucks. Starbucks coffee. Sure. We'll enter the metaverse beginning this year.

That's great. CEO confirms the billionaire entrepreneur and CEO of Starbucks, Howard Schultz, announced in open forum that the company is planning to enter the NFT business before the end of the year. Starbucks has the best tools and collections to move into the new ecosystem, says Schultz. Yeah, I believe him. You do. So, you know, you want some caffeine?

I want some real shit, you know? I need some coffee. Yeah. You know, like, I get that there could be some collectibles. There could be some VIP experiences. Some little mugs. But I want some real coffee with Starbucks. I agree with you.

Give me some coffee, some caffeine, and one of those breakfast sandwiches. Those egg bites. Those egg bites are good. They're pretty good. Grigere. You got that right. Hey. That was great.

Sometimes I'm on it. Sometimes I'm not. Mostly.'m not. Mostly. Mostly not. But yes, Starbucks is entering the NFT world this year. Good for them. Happy for them. I'm surprised they haven't already, to be honest.

It seems like a very Starbucks thing to do. Yeah, it does. Those hipsters. Along those lines, Coca-Cola is launching its latest weird soda flavor in the metaverse. Okay. Can you taste it there? That's the question, right? Here we go.

Coca-Cola announces a new flavor from its Coca-Cola Creations department, apparently inspired by gaming. I say that because it's called Zero Sugar Bite. B-Y-P-E. That's the new flavor. Why would it need to be zero sugar in a place with no calories? Well, it's an actual flavor. Oh, okay. But it's launching within the metaverse.

Again, we're really connecting the dots here. Specifically, Fortnite is where it will be launching before it appears in physical form in May. So you're going to see this on Fortnite, maybe with your avatar. Maybe you can have a Coke Zero bite in Fortnite. The Beaver's Dispenser is working with gaming organization PWR in the creation of Pixel Point, a custom island built in Fortnite creative. I don't know if that's my son about that. So many words.

You're about to get it. He does Fortnite. Those who enter Pixel Point can partake of many games that are themed around the soda brand. When asked about what it tastes like, the company describes it as having the flavor of pixels. So Pop Rocks. Right.

Or like aluminum foil. Ew. Right? Static. I don't know. Foam? Would be foamy, do we think? I don't know.

What do you think it's going to taste like? I'm into like... Rainbow situation? When I hear pixels and I know they're saying like P-I-X-E-Ls, I went to pick like a. Pixie sticks? Pixie sticks. Well, that's the thing. Pixels to me would be inherently crunchy.

Don't ask me why. You would think, yeah. Yeah. But. Rainbow something. Yeah, maybe. Because it's all these different colors. Skittles?

Blue, red, green. Could be. That would be. Fruity then? Co-brand. What did you call me? I was like rainbow. That would be a fruity then? Co-brand. What did you call me? It looks like rainbow.

The reality is all these media companies and these, you know, Coke, Starbucks, whatever. This is a trend. It may become reality, like full-time reality, not just trending. And so thus, all these kids, all these eyeballs, adults included, are playing Fortnite, playing Roblox, doing these things. It's the new channel for which to gain awareness. That's all that's going on here. We've got all these big words, but let's dumb it down for myself and everyone else. Me as well, yeah. This is like the new place to get attention for your brand, and everyone's kind of grabbing on.

Land grab in the metaverse. Sure. Not ass grab. Yeah. Well, yeah. Later this week. Yeah. As long as John Silver's got an NFT going or anything like that, that, that, that I

will buy. Yes. That I will get some of those crunchies. Oh yeah. Oh yeah. The little popcorn. Oh yeah. I get down on that all day.

Flash puppies. I wonder how we're going to connect taste in the metaverse. You know, like, are we going to be eating with the goggles on? Are we going to be like, I don't know. You'd have to connect scent to it. Yeah, right? Almost first. That's going to be the next frontier, sensory connection to the metaverse.

It's like the sparkling water. Beyond the eyes and the ears. Right now it's eyes and ears. And minds and hearts. Smell. Congratulations. Very Wizard of Oz of you. I watch it every day.

For three hours. Now, this got my attention. Is it pornography? No. Sorry. Read my lips. You can drive this lamborghini to mars in the metaverse the mars house is with aoki can conjures up god to describe his newest project a web 3 collaboration with the automaker today they're unveiling the world's first nft ever to be auctioned with a

physical super sports car the last ever to be made in the coupe series of lamborghini's hollywood revered aventin aventadors aventadors which look like silver bullets on wheels except they're usually red blue or yellow when it. This is way too many words. In other words, you get an NFT when you buy a half a million dollar Lamborghini and you can drive it to Mars in the metaverse. Sure. So you buy the car and you get the right to the NFT to drive the NFT car to Mars in the metaverse? That's what it sounds like, Christina.

Interpreting my show notes. Totally worth it now. I just, all right. Totally worth it. It is. If you can afford a Lamborghini, I mean,

then you could probably, you're probably buying NFTs. Probably already have some NFTs. And board apes. And yeah. So whatever it is. Yeah. It's a weird thing.

So creative. It's like, what is it an incentive? Like if you're going to buy a Lamborghini, you're going It's a weird thing. So creative. It's like, is it an incentive? Like, if you're going to buy a Lamborghini, you're going to buy a Lamborghini. I don't think they're like doing a lot of month end events or whatever.

You know what I mean? Right. No financing. Right. Lamborghini-a-thon. Like you're going to buy it. Right? Yeah.

Free NFT with every person. Right, right. Oh, I'm definitely getting one. Oh, sure. That was the deciding factor. It's an impulse buy, but it's not driven by, I don't know, sales and gimmicks. Right, right. Oh, I'm definitely getting one. That was the deciding factor. I was on the fence. It's an impulse buy, but it's not driven by, I don't know,

sales and gimmicks. Right. It's more driven by, I need a Lamborghini today to look cool. You're not going down there because they have balloons and like Papa John's pizza

sit down and stuff. You're already going to do it. Yeah. Oh, Lord. Oh, boy. What are you doing? Oh, Christina's moving. Oh, my God.

I'm breaking everything. Oh, breaking it. Yeah. It's fine. Moving on. It's fine chipotle chipotle chipotle lets roblox players roll virtual burritos into real food there you go chipotle's second custom experience on roblox points to how marketers early attempts on the metaverse could evolve going forward to deliver value for consumers and a strong crossover with the real world the new activation ties in game activities or real world food in a way that delivers on some of the promise of the metaverse which is quickly emerged as a favored digital landscape in which marketers can engage with young consumers which is what i

was saying by letting roblox players roll burritos and earn in-game currency that can be turned into entree codes on the chain's digital platforms, Chipotle is bridging the divide between the real and virtual worlds and providing value to consumers. It feels like WonkaVision, like in Willy Wonka when he sends the chocolate bar. That's what this reminds me of.

A little bit. It is a little like that. Oh, me too. Clever. Nice connection there. I want to. It is a little like that. Oh, you do. Clever. Nice connection there. I want to know if you can fail rolling the burrito

like if it'll split. You know what I mean? You're like, too many ingredients. How did I not know? You have to pay more for your burrito. Yeah.

You only get to pay a negative code. You get a negative code. Or would you walk in and be like, I didn't roll it like that. That's not what I, that wasn't how I did it.

Yeah. Let me jump back there. Sorry. Is this going to be like Mr. didn't roll it like that. That's not what I, that wasn't how I did it. Yeah. Let me jump back there. Sorry. Is this going to be like Mr. Do like you're making the burgers? Remember the arcade game? Yeah. The lettuce. You had to get it in order.

Like the cheese. Is that what that was? Wasn't that Mr. Do? Yeah, I think it was. Burger Chef? There was one called Burger Chef. Maybe. Gentlemen, you're dating yourselves. It was a good arcade game. Excellent. Shut up. There was a good arcade game. Excellent. Shut up. There was a Webkinz game that was similar back in my day.

But you get in on Roblox. You go into the Chipotle and you start rolling the burrito. Roll your ass a burrito. And if you don't bust it, you'll get a good discount. Hey, that's not bad. Do you have to fill out like HR paperwork in the metaverse? Hopefully not. Do you have to have an interview?

Do you have to go to medical? Dental? That's pretty cool. That's kind of fun. I like anything on Roblox now because I like to watch my kids play it. Adidas goes sci-fi with personality-based metaverse avatars.

Uh-oh. In the latest example of a consumer brand embracing the metaverse, Adidas Originals builds on previously introduced futuristic ethos for its Osworld collection with a new digital experience that allows consumers a deeper interaction with the brand. That's a lot of words. Adidas Originals, a subdivision of the broader athletic wear behemoth that's home to collaborations with designer celebrities and more allows you to further

promote self-expression and style experimentation sure it's an ethos in there somewhere a personality based avatar yes yes curious you really you don't call it's very Dungeons and Dragons-y yeah self-expression and style experimentation two words I love was that four words I don't know two ideas I get a lot of stuff

from Adidas yeah like a lot of stuff from Adidas because I bought a bunch of Yeezys back in the day by the way

there's a new drop coming out looks pretty good they're the zebra looking ones whatever okay yeah we go to that Adidas factory outlet thing yeah By the way, there's a new drop coming out. It looks pretty good. They're the zebra-looking ones. Whatever. Okay. Yeah. And we go to that Adidas factory outlet thing.

Some shoes there. Yeah. So I get a ton of emails, notifications, and it's that, what did you say it was? The creators, whatever the fuck it is. Yeah, Ozworld collection. Or Adidas originals. Originals, yeah. A ton of that. So I should probably look closer at it.

You need to go and get your personality-based metaverse avatars. Yeah. Probably be like a block of cheese or something like that. It's just like taking the, what's the Briggs-Meyer? Meyer's Briggs, yeah. Enneagram, all that crap. Yeah. Do we really have to get into that in the metaverse?

Yeah, I'm going to start filling in the bubbles the metaverse? Yeah, I'm going to start like filling in the bubbles. Like, oh, shit. Virtual bubbles. Yeah, I'm like, God damn. Red for trash. Red for trash.

I don't know that one. Yeah. All I got to say is with these brands, like, make it, make it so we can all understand what the hell you're doing. You know,

get your PR people to like, you know, call us, use some real words here. Let's dumb it down a bit. Like I said, ethos was in there somewhere. I'm not sure of that. Lots of ethos, lots of other things. It's like a student trying to reach a word

count on a paper. Furthermore, therefore, in conclusion to as I was saying previously to state the thing. This is interesting. Moving out of trends in the metaverse.

Miller Lite is emphasizing its taste with new beer flavor drops. I saw that. This is really fun. This is a choice. I like this quite a bit. Miller Lite obviously always talks about how great taste, less filling.

Hey, I remember their hack line. We just did ourselves big time on that one. Big time. Do you remember that? Great taste, less filling? I know I couldn't drink back then. But they pretty much promote that they have light beer, lower carbs, but they actually still have beer flavor, which i tend to agree they do um and that most beers taste like

water like ultra and how dare them talk about ultra that way right i know but yes it was not next yeah i still haven't tried that but now it's taking its approach to the next level creating a liquid product that makes other light beers taste like Miller Lite with the beer drops. Yep. I like this. This is a great idea. This is so smart.

Is it like malt or what is it? I don't know, but I just like it quite a bit as a market play and just playing up. I assume you could put them in other things, too. Yes. You could. You know, like if you want I would want my soda to taste like beer I think more like bacon

If you make beer bread Or a marinade What if you put it into a Miller Lite would it explode Flavor explosion Like you die That's too much Put it in sparkling water. It's a lawsuit.

That could be something. Calm down. You can have a lot of fun experientially with this play, obviously. Sure. Like having, you know, like pop-ups and. No alcohol in it, right? It's just flavor or is there alcohol? It's just flavor.

It's just beer flavoring. Beer flavoring. Yeah. Let's shoot it. Because you drink it for the taste. Yeah. Yes. Shopping reinvented. L. Because you drink it for the taste. Yes. Shopping reinvented.

L'Oreal eyes impulse sales on TikTok. Is there impulse sales from TikTok? If there are, it's in the cosmetic community. Selling on TikTok is fast becoming as important for marketers as advertising on it. Just ask L'Oreal. As important for marketers as advertising on it. Just ask L'Oreal. It's gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app.

Hashtag TikTok made me buy it. Is that a thing? Yes. I don't know that one. Traders use the hashtag to show off purchases they've made because of something they saw on the app. And I know like with, I mean, obviously my algorithm is going to be a lot of cosmetics um but if it's talked about on tiktok it is sold out everywhere i mean it's it is insane especially if it's a drugstore product and it's a more affordable price point it's gone it and i was thinking like i live in greenville surely surely not and I mean gone yeah yeah like drug

stores targets it's ridiculous they don't have this is very smart for males I don't feel like not really I mean maybe like some you know ax deodorant or something sure yeah but a guy's not like hey this smells just like Dior Sauvage but it's so much cheaper whereas yeah you know oh yeah a little bit different if I had a nickel for every time I said that I will say I've made a recipe off of TikTok but that's I don't think I've ever seen anything on there I haven't bought like merch

I bought something off of Instagram that I saw but that was like a brand was it worth it? I don't have it yet so I made a little bit of a mistake so there's a show i like a little yeah it's please go on my wife wasn't very happy there's a show i like it's called uh people just do nothing i think i've talked about this before it's a british show yes it's about these guys that have a pirate radio station they just put

out a movie it's called big in japan guys look me up no fucking no fucking way. But I bought a shirt and it was like, I think, $19.99 and then $15 for the shipping or whatever. But guess what

was not next to that is a dollar sign. So what was next to it was either pounds or euros or something. And so that was about a $50 t-shirt I bought. You do have a lot of t-shirts.

Yeah, that conversion rate goes up with the pounds. Didn't think about that you got pounded I did right in the wallet right in the wallet

yeah my wife was like hey did you buy something for $50 I was like oh shit I guess I guess so

yeah I just got the tracking on it today it's coming from England so I'll wear it it's not even that fancy of a t-shirt I don't even know

if I'll have it by next week it's true across the pond true so yeah thanks everybody for watching the Radcast cool story bro that fancy of a t-shirt. I don't even know if I'll have it by next week. It's true. Across the pond. True. Thanks everybody for watching the Radcast. Cool story, bro.

Cool story, though. Good reaction. Thanks, guys. I did like this. Netflix actually added a short-ass movie category. I saw that. I'm pretty sure I saw that.

So good. Netflix added a short-ass movie category in response to Pete Davidson's SNL ode to movies shorter than an hour and 30 minutes. That was very funny. Netflix quote tweeted this SNL rap on Twitter, casually saying, good idea, and linking to

the new short-ass movie category on Netflix. That's so funny. Did you see the- I didn't see the original. I was in it. It's so funny. There's a lot of Ernest stuff in there. I think Simon Rex maybe is in it at the end.

Okay. So, yeah. I like it. Good times. lot of Ernest stuff in there. I think Simon Rex maybe is in it at the end. Okay. So, yeah. I like it. Good times. I'm full of fucking great stories. This is going great. It is great. Short-ass movies.

Does it have the Wee Man documentary in there? Because he's... It says... Not so tall. It said Zoolander, Death at a Funeral, Monty Python, and the Holy Grail, Midnight in Paris, and a whole lot more. I love Midnight in Paris. It disappointedly lacks some of the titles mentioned in the SNL skit, like Driving Miss Daisy,

The Lion King, and others. Ernest. They named like five of the Ernest movies. Ernest Goes to Camp, Ernest Goes to Jail. Those Ernest and the Army, those movies are so good. So good. I used to go see him when I was a kid all the time. Oh my word.

He was actually from Lexington, Kentucky. Jim Varney. Making some skitty boy. I know who I'm taking to trivia next time. I'll go. Look, I love trivia. Don't play with my heart like that. I'll fucking go to trivia.

I'm going to hold you to it. Lastly, Hulu taps emerging artists from across the globe to reimagine its classic logo. Independent creators from every corner of the world were given free reign by the streaming titan Hulu to come up with their own takes on the brand's classic lime green logo. Why? Yeah. It's just like lowercase letters right yeah yeah if it's already an icon this is where i struggle sometimes with rebranding like at what point if it's an icon why

is does hulu need a rebrand i mean is that their problem i like hulu i do too yeah that's cool new season of atlanta's out on hulu. It's excellent. It's a great show. I've never watched Atlanta. It's really good. It's excellent. It's very different. It's excellent. Donald Glover.

Childish Gambino. I do like Childish Gambino. You do. I do. I know. That's what I fucking said, right? He was agreeing with you. Oh, my God.

Oh, my God. I'm breaking things. So many problems. Yeah. I like crowdsourcing and the notion of what they're doing here. Yeah. The need and purpose is a little unclear. Totally.

Other than just doing it. It's a neat idea. I don't, like when, like, oh my God, Bob's Burgers did a episode where they had a bunch of different people draw it in a bunch of different styles. Like each scene was different. It was just like, it was cool, but it was like I don't know what the episode's about. It's distracting.

Story number three. There you have the stories of the week. Any final words? Christina. I got nothing. I think I've said plenty. So many stories. All that there is to say. Riveting. Hey, don't forget, folks. Brandon Bills, BrandonBills.com New Radcast Hats. Riveting. Hey, don't forget folks, Brandon Bills,

BrandonBills.com, new Radcast hats. Yeah. Stop thinking about it. Just do it. Just do it. Just do it. Just do it. They're dope.

And follow Up and Coming. Yes. Just do it. Up and Coming. Series. Slogan for, just do it should be the slogan for. Yeah,

that's really smart. I don't think anybody uses that. I think it's new. Yes. Lots of opportunities here. Lots of opportunities here. Trademark. Thank you very much

when's your play ah great question we open April 22nd and we close May 7th it is going to be fantastic

I'm very proud of it already I guess we'll see we will see you should you should come see it we'll see I'm going to write a TikTok review okay

during the during it TikTok made me do it exactly well you know where to find us theradcast.com search for all of today's content During the... During it. TikTok made me do it. Exactly. Well, you know where to find us, theradcast.com. Search for all of today's content,

including Grab Ass Day. Grab Ass Day. Especially Grab Ass Day. And melted cheese. Yes. And hey, if you're out there searching for the metaverse, it's another platform. It's another medium.

It's not complicated, folks. It's going to get complicated, but don't let us scare you with all the uh the words and all this pr answer yeah the pr stuff think of it as another medium another channel to get attention because that's where a lot of the future buyers will be i'm at ryan offer on all the platforms follow me later i'll show you how to get a free radcast hat we appreciate brandon bills for all their support radcast 20 for. For Joe Hamrick, Christy Degassi, I'm Ryan Alford. Until the next time, we'll see you on the Radcast.

To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.