Right About Now with Ryan Alford - Weekly Marketing and Advertising News, August 20, 2021: Pepsi VS Coke: The Brand War Continues

Episode Date: August 20, 2021

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Josh Hill with guest Joe discuss the upcoming episodes with Coffey Anderson, Andy Murphy, Tyler Rich, and recap episode with Spencer Pratt. They also dissect the Crypto Resurge, Apple’s photo privacy, and more…This week's marketing and advertising headlines:Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move - Marketing DiveFacebook reveals most widely viewed content in News FeedGeneral Mills is celebrating the 50th anniversary of its Monster Cereal brands - Count Chocula, Boo Berry and Franken Berry in retro-style packaging, Frute Brute and Yummy Mummy will be included in a new Monster Mash cereal that combines all five brands.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

You can bring in all the people inside, but do they really have the diversity and the knowledge that most agencies have? I've been in that situation before where, yeah, just being told no, that's too much or that's whatever. You can only get that so many times before you're like, well, I guess, awareness. It's like peak awareness and intent happening right now. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, August 20th. I'm Ryan Offord, your host. I'm joined by Josh Hill and Joe Hamrick. From Joey,

Joe, and Sean. Just Joe today. Yeah, no Joey or Sean. I feel good, but I feel lonely a little. Does that make sense? We'll try to keep you comfort. Okay. Keep you comfort or give you comfort. I appreciate both. Keep both your comfort and

and give it i mean if you see me holding hands with daniel just ignore it just do it out of frame yeah it's about it's about my personal yeah well-being how's everyone pretty good pretty good sad without joey i brought this mug for him he was wearing a amoeba music shirt yesterday and he told me to bring the mug and then he doesn't show up doesn't show up classic joey classic joey i'll give you a bell for the uh bringing the mug at least i appreciate it yeah so uh it's been a good week uh the radcast is hot it's warm warming up coffee anderson heats it up on Tuesday. He's coming out Tuesday. Just looked at some of the assets from that.

The energy was intense. He was excited, and I was excited. And so I think we were yelling at each other half the episode. But like two bros getting into it in a positive way. Not just two guys with tons of energy. Tons of energy. But no, he was awesome. Go check him out. Mr. Red, White, and Blue. Google it.

Great song. Right now? Yeah, please. Do it right this second. That comes out Tuesday. I'm going to tease an episode that's going to come out in three or four weeks. I was talking to the guys pre-episode.

We had Andy Murray, who's a renowned mental performance expert. Yeah. I'm sure I'm butchering those words somehow. But neuro-linguistic programming. I lost my mind a little bit, literally. Yeah. Yeah. When you were explaining it to us earlier, a little part of my brain died, I think.

I'm trying to understand it. It was your subconscious going, oh, no, you're not it to us earlier, a little part of my brain died, I think. I'm trying to understand it. It was your subconscious going, oh, no, you're not supposed to know this. Yeah, shut it down. Shut it down. Yeah. So I looked for that episode a few weeks. It was fun. And Monday, Tyler Rich.

Pretty hot country music artist, folks. Coming on on Monday. Episode release probably three to four. We're about four weeks out now. So Coffee Anderson Tuesday. Hope everyone enjoyed three to four. We're about four weeks out now. So, Coffee Anderson Tuesday. Hope everyone enjoyed Pratt Daddy. Spencer Pratt. That was this Tuesday.

This past Tuesday. Hope everyone's enjoying that episode. Spencer was pretty transparent about his journey on the hills. Everything he and company went through. And being the bad guy. And playing that role. And somewhat regretting it but you know turning things around and we're helping him with pratdaddy.com sell more crystals i thought

that was a super interesting where he's talking about being of the villain and but he kind of felt like he did it wrong a little bit yeah like he could have that was it's pretty interesting yeah he uh you know they're they kind of told him to ham that up a little bit. And he kind of ran with it. And it made him popular. Sure. Maybe unpopular is the word. He was the heel in wrestling. Yeah.

Got to get that infamy sometime. Any press is good press? Is that what they say? Well, I still almost in any press is good press. You know, Jared Subway. It's kind of the classic example. That is not good press. Definitely one example where it's bad, bad, bad press.

Speaking of Jared, I'm jumping ahead in our outline, but speaking of Jared Subway. So Apple's under a lot of heat. If you guys have seen this in the the news they're going to be scanning photo libraries and if they see uh signs of child abuse photos they have some algorithm or something you know they're going to report that and like you know on a surface like that's that's a good thing you know like who wants child abuse but it's like they, have you seen all these commercials about how private they are and all this stuff and they're scanning your photos?

So they're going to scan. Luckily it's not as bad as it seems. It's, it's scanning the metadata. So like there's like a string of code and if it matches to a, to a photo that they already have in their database that they're looking for and they find it on your phone and if they have i think at least two or at least two or three um photos that have that same tag like code tag that's the only time it'll like move anywhere from your phone which is the slippery slope though yeah anytime you have like something that's like communicating like with a device from a like

foreign like yeah across the internet it's like brings up a lot of security issues but again anytime you have the cloud if you have your like auto upload iPhoto uh thing turned on it's just not secure anyways no right if you're on iPhoto you think it's secure and you don't think anybody's looking then uh i got some ice in iceland i like yeah but in all seriousness it's like it's a total slippery slope like look the road to hell is paid with good intentions nobody wants child abuse as a father of four boys i'd murder someone you know over something like that probably literally and figuratively i'm not even gonna take that back sure but at the same time though it's like that where's the privacy where is anything you know if they can just and i know they're just looking for code and not necessarily viewing you know roger in the back rooms not viewing

everyone's photos but it's like i mean you can also like like can someone plant those things on your phone too like i never know we're getting a conspiracy because the government never does anything wrong so to be clear apple runs the government more so than the government runs the government it's like pictures like not your own pictures it would be pictures that you downloaded or something from the internet yeah i think yeah so so the pictures i have of me punching the shit out of my kids right I need to erase those. Okay. That's all I need to know. Bottom line. I'll do it later. It's fine.

Kids, you can't beat them. You shouldn't. Wasn't there a campaign about that? Kids, you can't eat them or something? I think so. It's on a poster somewhere. Oh, boy. We're on a poster somewhere. No. Oh, boy. Yeah.

We're making light of it very seriously. But my bigger issue is just the photo sharing. You know, like, I don't know. This seems like a big brother. Ironically. It's another one, I guess. Yeah. Sort of. You guys into crypto?

Yeah, I've got some. Yeah. I've got a little crypto. I had a little bounce back last couple weeks bitcoins up xrp's up dogecoin ether these the ones i own so i put them on the board finally positive on ethereum again kind of break even on bitcoin yeah nice i have some eos i don't know if you guys have yeah i've heard of it i don't have any of it i have a little bit of it how How's it doing? It's okay. It kind of almost follows what Bitcoin does. Yeah.

It's just, I mean, obviously, way cheaper. It's like everything kind of is a little bit. But Shiba Inu, I have some of that. I think we talked. Did we talk about this already? Oh, yeah. I have like 1.5 million shares, and it's like $25. Yeah, totally.

Hey, in case it goes a dollar. Yeah. If it goes a dollar, I'm all set. Social holidays. So yesterday was World Humanitarian Day. Do you guys do anything humanitarian? The opposite, actually. I didn't know that.

Is there a day that I'm not doing something humanitarian? That's a great point. Yeah, it's a great point. What are you supposed to do like are you just supposed to what's the call to action for the humanitarian day i didn't go to like the website or anything like do you celebrate just do something for the world like you know send money to a you know like haiti like some one of the more serious causes going now like yeah yeah there's probably a national volunteering day, so that would be on that day, right? Maybe just schedule that volunteer thing on this day so that when it comes to volunteer day, you're ready for it.

You've done both. Yeah. Brilliant. As always. Two birds. Yeah. That would have been a good day. That's fine.

It was. And I actually brought everyone a gift. Oh. Because you know what today is? What is it? Friday. It's Friday. Okay.

But it's also National Lemonade Day. Oh, boy. So, and I wasn't going to bring country time. Sure. Why would you? We've got Mike's hard. Oh, boy. Lemonade.

He sure is. He is. Oh. Oh. Take it up. And I caught it. That's going He sure is. He is. Oh, take it. I caught it. That's going to blast all over the place. Going down up. Daniel brought you one too. Is Daniel old enough to drink?

He just looks young. So yes, it's National Lemonade Day. I will say they are quite slippery. So just be a little bit careful. Mike's hard lemonade. I haven't had a Mike's hard lemonade in a while. This's not this is a mark mike's harder is it harder oh it's harder oh hey harder i wanted to get it oh it's okay that's what happens when you uh it's good for video yeah uh tossed hard lemonade now it looks like i beat myself which is great mike's

harder brings me back to childhood i mean, as good as I remember. Yeah, boy. That is something else. Ah. Yes. Hey. Well placed. So, yes.

Today is National Lemonade Day. So if you're out there, go have a hard lemonade. Today's podcast brought to you by Mark. Mike's Hard Lemonade. You can pay for the sponsorship later, Mike. Yeah. Just make the check out to cash. We'll be fine.

Yes. We'll throw it into our World Humanitarian Fund. This is all coming together very probably. See how this all comes together? Yeah. And just so you're aware, tomorrow is Senior Citizens Day. So take care of your senior citizens tomorrow, So, you know, take care of your senior citizens tomorrow.

Just as long as you do it tomorrow. Isn't every day really senior citizens day when you think about it though? Yes. It's kind of always their time. Great point. It's a great point. So I'm calling you, call your grandparents,

tell them you love them. If they're alive, all of mine have passed. Unfortunately, mine have as well. You get old enough. They, I'm a grandparent or grandfathers you are a grandfather is that what you said uh yes and i also have my grandfather okay fantastic that's good good call him and wish him a happy senior citizen's day we'll do assuming he's a senior citizen yeah i know you're 14 so yeah it's like 27 28 is my age i'm actually josh's

great father so oh it's a an eye opener here on the radcast reveal yeah maury maury povich is here josh uh we've got a surprise for you oh boy that'd be a good guest to get on the radcast actually like maury poury Povich. That would be good. He's still alive. Yeah, for sure. For sure. Springer would be good. Oh, yeah. Jerry Springer.

He's a character, that guy. I know. Getting to talk about all kinds of stuff. I'm on TikTok. Did you? Yeah. He has his own TikTok? Yeah, he's got TikTok.

Is it good or is it? It's fine. Okay. Fair enough. It's good. It's passing grade. Yeah. He was the mayor of Cincinnati,innati i think at one point

he was a politician recently no or before he got into yeah you know maternity test before he before he tried eternity reputation yeah or maternity test is there maternity test or a paternity test well you would think maternity you would probably probably know that who's the mother it's a new angle for the show it only takes one sip of Mike's Art Lemonade Mike's Art Lemonade the one for me yeah it's the only one for me oh my god

your host has lost it here today's that stuff works fast one sip Your host has lost it here on today's... That stuff works fast. One sip. One sip and Joe being funny. 99% alcohol by volume. Is that good or not?

Yes. So this is self-serving news a little bit, but the marketing dive, we're going to give them credit. I love the marketing dive. They help us with lots of articles, so try to give them more credit. We're going to give them credit. I love the Marketing Dive. They help us with lots of articles. So try to give them more credit. We find some stuff by them. They have an article about how big agencies are bringing more, you know,

internal creative resources in-house are still turning to agencies for help with culture. Which makes sense. Yeah. You know, you can bring in all the people inside, but do they really have the diversity and the knowledge that most agencies have? So I thought that was interesting and acknowledgement with even a lot of the stuff going in in-house with a lot of these brands. So and I think that is still it. I get asked that a lot, like, hey, what do you think about in-house agencies? You can't fight progress.

It's fine, but I just don't think you can recreate the energy and ideation and creativity and cultural, because it just seems like the culture within the agency even breeds a different mindset as soon as, I mean, I always used to joke that, you know, good ideas go to die, you know,

like some brilliant creative person, if they go work within the halls of a Pepsi or a Taco Bell or something, they're asked a year later, the least creative person you know like because because you get in the bureaucracy of all the meetings and all the red tape once you work for the brand yep and when you're outside of that you're freed up to push the envelope and maybe not every idea passes or every cultural relevant thing gets through to the brand or whatever but you're at least pushing the envelope right more

so than when you're in the the four or twenty walls of corporation x yeah i yeah i agree i've been in that situation before where yeah just being told no that doesn't you know that's too much or that's whatever you can only get that so many times before you're like well i guess fuck it yeah you shut it down and so you start you stop kind of the you don't stop thinking about it but you stop raising your voice and then the agency can kind of continue yeah yeah yeah i feel like a lot of um agencies or people who work in social a lot are like a little bit more better like more better more better perfect getting out of their own like world on their own feed because the amount of times like people within a business and will be like well i don't see any of that on my feed so it must not be happening or like oh i don't use tiktok so i don't think it's a really popular

platform or like oh i haven't seen that that kind of trend. So like obviously it's not a trending thing but you go click on it it's got like 1 billion views. Like you got to get out of your own world like you're not gonna your interests don't like translate to everyone and I feel like agencies are a little bit kind of more in tune to that when they're working with multiple brands multiple platforms it's a generational thing too definitely if you have a a boss that's not as cool as you know ryan yeah but uh you know that's you know 60 let's say say in their 60s or something like that they don't get tiktok they don't get probably i've had one that didn't get texting i've had a boss tell me don't text me just call me don't text me come on guy yeah let's say come on sometime yeah yeah i don a boss tell me, don't text me. Just call me. Don't text me. Come on, guy. Let's take some time.

A, I don't want to talk to you. That's the real problem here. Yeah, that's the biggest problem. B, just learn how to use your jitterbug. You know what I mean? Jitterbug, nobody gets that one. The big phones for senior citizens. Yes.

Thank you, Ryan. I thought you were going to hang me out to dry on that one. Perfect. I'll give you a bell for it. I deserved it. I thought there was also an interesting quote that goes right in line with a topic. Josh and I talked about a few weeks ago,

Barbara Yoles from Ludwig plus not Ludwig, Ludwig plus agency, all women owned and operated agency, by the way. You said brands who are consistently nurturing their marketing channels, even when times are good, they cannot relax. They've got to continue to keep the gas on the pedal.

But it's actually when they should be pushing the brand lever even more. which is what we talked about like how you know you can when sales are good times good like okay yeah we can we stop marketing or we start doing it no top of mind is is awareness is fleeting and uh you uh double down while times are good to kind of keep your seat at the table yeah i feel like it's good to um without getting like too like self-destructive here but like you got to keep a little bit of like as a brand or a company you are eventually forgettable and you are eventually like replaceable like you're probably not going to be the most unique you might have your own spin on whatever you're offering but someone else can do it uh and so if you're doing well

like people get curious like you're not forefront like people will go looking elsewhere yeah totally right couldn't say my best couldn't say it any better. Certainly didn't right there, I guess. Thank you, Josh, for saying it much better. What's on the TikTok radar, Josh? Oh, man. So many things. As always, the cleaning like the intro song for the reba show that that came up for some reason it's just like the lyrics like a single mom who works

two jobs who loves her kids and never stops but it's all these people using it for like oh i just like washed one dish and so i'm like talking about how i'm like I'm the single mother of the apartment like my roommate like cleaning up after my roommates cuz they won't throw things away it's like how hard of a job it is like I saw like one guy who was like he was like just around like the house just like cleaning things the dumbest way possible he's like vacuuming out the inside of his stove and like all these things he was like he's like talking about how he's working so hard and like i saw someone who's working from home and she's like sending one email at uh 4 4 30 is

the only thing you did all day it's like uh it's like being the the provider of the household by doing that that's that hits a little close to home for me actually i don't like that one i like that last one yeah that was what you did yesterday my out of office is on from uh 8 30 to 4 45 and then i'm on from 4 45 to 5 yeah it really started wrapping up when this one this one guy got a wig and then did his makeup he basically did a whole like drag like thing and looked exactly like reba in the freakiest way. Oh, God. And, like, he did a few videos of that, and after that, everyone was like, we can't really top this. Yeah, just cut it right there.

This guy went above and beyond. We're going to wrap this up here. Oh, Reba. That was a wonderful time. Got a lot of Reba albums. Yeah, even Reba made one. Records. Yeah.

Vinyl. Yeah, I got a lot of Reba vinyl. Oh, it's my passion she gets around like a record that's what I heard what was that Office Space Office Space

oh yeah it's the bone roller coaster oh yeah these are the old face yeah oh I love that movie yes

we can do an episode that's just like movie quotes. We just try to communicate only in movie quotes. A lot of dead air probably. Shit. Blank moments. Cool. There's your TikTok update for the week. So moving to the news, the real news.

Article 1, which also comes to the marketing dive. There's a little bit of everywhere, but I'll give marketing dive credit for it. So Pepsi and Coke are always fighting like two little bitches. Cats and dogs. Two big bitches. I don't know. Very large bitches. But anyway, Coke has reformulated Coke Zero, I think, for the second or third time, supposedly.

I haven't tasted the new one. And I'm a Coke Zero fan, actually. So Pepsi is going out of their way since they're reformulating anyway. It's a good time for you to break up with your Coca-Cola. Sure. They're urging people to break up with Coke with the hashtag my Coke breakup. I don't know. Yeah.

I don't know if it's a. Let everyone take that. Is it a center for addiction? Or is this a darker turn? It turns out that your hashtag is already for people like in recovery and stuff yeah yeah i know oh yeah let me tell you about my coke breakup yeah it's 12 years clean and then the next post is just i had a relapse right before this episode snorting pepsi oh yeah so coke zero already tasted a lot like regular Coke. I thought so, too.

I didn't think they needed to mess with it. I thought I was pretty pleased with it. What are they going to make it? I like it way better than Diet Coke, which tastes very aspartame-y. Lighter. Yeah. Lighter for some reason. So they've changed the formula, which, you know.

What's it going to taste like now? You know, more sweeter, maybe. I don't know. I don't know. That doesn't sound like a great plant. They have a kind of a history of blowing it with every formulation. New Coke. Yeah.

Hopefully it goes better than that. Yeah. It couldn't go worse. I don't think. No. I mean, right. That's what they were responding to Pepsi.

They're like, cause Pepsi was always been known as being a little sweeter. Yeah. You know, and a hipper as well. I feel like. Yeah. Yeah.

It's a voice of a new generation. Right. So I still love the, uh, both the, uh love the uh both the uh the meme or the memes that came out when they had the like coffee coke because everyone was like they want to put they want to put coke back in coke so bad like they're doing anything how close can we get they're like it's getting as close as they can i mean pepsi like brings so much peace so if you remember the kendall jenner campaign, that worked out great. That worked amazing.

It's a perfect move for her. It's going to be Coke with fentanyl in it now. I'm just going to start putting all foreign substances in it. See what goes. We'll start the TikTok reversal of my Coke breakup.

Do a Coca-Cola ketamine. This Coke's really good. I'm going to roll Coke hole over here. Okay. All right. Not going to beat that. That's the one. Yep.

That's a hashtag. Yeah. Coke hole. All right. Second on our list, Facebook reveals the most viewed content on their feed. So it's often been a little bit of a mystery, and they've gotten a lot of blowback that only right-wing conspiracy stuff

gets viewed the most and all this stuff. So they wanted to come back to show what truly the top viewed content is. And the first number one viewed content was. Radcast. Yeah, it's actually number two. Okay. It was. It was.

Searches for Radcast. But closely after that, you've seen those word puzzles where it's lots of words. It looks like a crossword puzzle. Tons of letters. And it's what words do you see and those the first two or three that you see are is your life yeah who you are mine always is like failure sadness depression yeah i don't i'm like this isn't working right i feel like it should be good words, right? Jail. Oh, yeah.

I always see the stuff that's like, it's like hundreds of thousands of like shares and likes and stuff. It's just like, who still eats casserole? Share if you're not scared to admit that you still eat casserole. I have a relative that loves doing those. Yes. Yeah. I looked at it and mine said magic eight ball. I'm like, what?

Yeah. That's the first three words I saw. That's weird. Magic in that order. Yeah. Magic eight ball. Amazing. Y'all remember that?

What if it was just eight ball? Good callback. My Coke broke up. Brought it back. Coke call. Oh, man. Oh, man. I see. What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? What? cook break brought it back oh man oh man what shout out to Cody Co for

this but there are people on Facebook who have are among the top viewed like video content creators and they make just stupid recipes I'm sure you've seen them where like they're making a cake with

like spaghetti in it or they're like just making a cake where the middle is just like all like sprinkles or like some weird stuff and their entire purpose of doing this is not to share recipes that they think are good it's literally to see like it's that kind of stuff where like it doesn't make sense it's you're like why are you doing this what are you doing next and it's all just just to see what kind of content causes the most views and gets the most shares.

Because people just angrily share it. Because this is so stupid. But they're just like, that's the point. And so they're just making all this money off of views. Kind of insane. Breaks my brain a little bit.

Kind of genius. Yeah. It feels like cheating, though. It does. Cheating the algorithm. Feels slimy. I think we should put a word puzzle together and make it feels like cheating though it does cheating cheating the algorithm feels slimy but i think we should put a word puzzle together and make it just like hilarious words like yes suck you suck it's actually just a whole paragraph of like you're stupid you're never gonna be we'll bring andy murray uh the mentalist on he's not a mentalist but mental therapy

specialist expert we're gonna bring him on to help us formulate this thing so that everyone sees something like the same thing and so that everyone's posting that it's the same one. He probably knows how to make that happen. He's going to turn us into androids or something. I'm a little nervous actually. Or your subconscious. We'll make

everyone read something funny like the Radcast Rocks. Yeah. That's your life. The Radcast Rocks. We're hypnotizing you today on the Radcast. The Radcast Rocks. Subscribe.

Subscribe today. Review it positively. Review positively. And finally in our news, this one excites me. General Mills in celebration, 50th anniversary. Seems hard to believe. Of their monster cereals.

They're doing a Monster Mash remix song on Spotify. Oh. You know, little Count Chocula. Okay. Little Boo Berry. Boo. Yeah,, little Count Chocula. Okay. A little Boo Berry. Boo. Yeah, that's all his, that's his contribution.

Frankenberry. And then there's two new ones that I hadn't heard of. Fruit Brute and Yummy Mummy. That last one. What'd you call me? Yummy Mummy.

That sounds very, like a British way for milf, I guess. Don't write me. It's a Yummy Mummy, I guess. Don't Google that one. No, no. I'm just looking for cereal. Yeah, don't Google cereal names at work. But they're doing a mashup.

So I guess a blend of all of them into one, which might not be. I'm down for some Count chocula i'll have some blueberry sure i don't know if i want them all blended together like fruit and chocolate i mean strawberry and chocolate sure right yeah but like blueberry and chocolate good it could be i've had chocolate covered blueberries they're tasty brag yeah i like i like how it would like oh the new like cokes here i'm like I don't know if I'll try it. But they're like, we put seven different cereals together. We jammed a bunch of cereals together.

Yes. Give it to me. I want it. It's the monsters. Coke Zero's a scary. Excuse me. I'll take two, please. Yeah.

I just, I did, it was, they're doing like throwback uh cereal boxes and everything i'll end up you know i don't even eat cereal anymore but i'll end up buying a box like just talking about it because marketing works yeah awareness yeah like peak awareness and intense happening right now oh yeah we should get a box of it and then try it on the radcast yes we should and then general mills should Radcast. Yes, we should. And then General Mills should sponsor us that episode. Yeah, get in line. If we sold ads,

which we could and we don't. You're welcome. You're welcome. You get to listen to us uninterrupted. Yeah, which is fascinating. Everyone's going, I wish they had ads. I could do with an ad

right about now. It's good stuff. Yes. Any final words, gentlemen? Any announcements? Get some cereal? All that? Happy Merry National Lemonade Day.

Cheers. Cheers, guys. Cheers, everyone. Cheers. Mike's Hard Lemonade on National Lemonade Day. We appreciate everyone listening. The more you drink, the better it tastes, by the way. We appreciate everyone listening to me laugh for 30 seconds on today's episode.

Joe's never allowed on again to tell you anything funny. Damn it. Till next week. You're off till next week. Okay. I get the rest of the week off? I was going to celebrate Senior Citizens Day tomorrow, so it's it's perfect actually it does work out for you yeah we'll roll you around in a wheelchair wheelchair i was gonna visit some nursing homes take some i don't know that's

gonna i'm gonna stop that right there that was gonna get bad yeah that was gonna get bad we appreciate everyone you know where to find us the radcast.com search for all the content look up count jocula you'll find i'm sure what's to be a definitive highlight clip from today's episode and uh my cook breakup you know where it is with the coke and pepsi wars hashtag coke hole yeah yeah to listen we'll see you next time or to contact us visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.