Right About Now with Ryan Alford - Weekly Marketing and Advertising News, August 27, 2021: Change Is Coming: Facebook And Instagram

Episode Date: August 27, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Josh Hill with Joe, Joey, and Sean recaps guest Coffey Anderson, upcoming episode with Nielsen Holdings. Talks Social Holidays, OnlyFans ban explicit content, Elon Musk building humanoid robots, Kanye West leaking Drake’s Home Address, and more...These are the following topics we hit in today's episode:​​Instagram Is Ditching ‘Swipe-up’ Links In Favor Of StickersMTN Dew Flamin' Hot Is PepsiCo's Hottest Crossover YetFacebook Retools Messaging Again By Adding Calling To Main AppDaily Crunch: Internet Watchdog Citizen Lab Says iPhone Spyware Dodges Apple’s Security MeasuresIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

humanoid robots that elon musk is building like they're actually like they look like exactly from what like i robot with will smith or whatever it was like they look exactly like that why that's my question to do why the task and jobs that people don't really want to do instagram is ditching swipe ups in favor of sticker what does does that mean? Another bit of the head-scratching news from a brand. Mountain Dew introducing Flaming Hot Mountain Dew drink. Pepsi's hottest crossover yet. Yeah. Yeah, that's not.

Well, dude, the people that eat the Flaming Hot are probably drinking Mountain Dew at the same time, so that, you know, I mean. Get it all at once. Yeah. Skip the middleman. Hottest product and it is starting again. get it all at once yeah let's get the middleman you're listening to the radcast if it's radical we cover it here's your host ryan alford

hey guys what's up welcome to the latest edition of the rad rad. Wow. Hey, I'm excited today, gentlemen. August 27th, Friday. I'm joined by Joey, Joe, and Sean. What's up, brothers? What's going on? In the flesh. In the flesh. All three of us.

All three. For now. Hey, Sean decided to come back. I like it. Yeah. Joey tried to bail, too. I was on a medical hiatus. A personally imposed medical hiatus. A personally imposed medical

hiatus. It went pretty well without you guys last week. No big deal. Maybe the best one. Somebody said, right? The best one they'd ever heard. They did say that. They said it was like addition by subtraction. Sure. Something like that.

It was my mom. She's very smart. Yeah. Yeah. So. I'm still getting over my Coke breakup, but I think I laughed for like three days over that. I re-listened to every episode, admittedly, and I laughed again.

My wife thought I was really silly. Do you fall asleep to it at night? Oh, it's like a lullaby. On a loop, your own voice. It's a 15-second clip that just plays over and over and over again. It's the same thingullaby on a loop your own voice it's a 15 second clip that just plays over and over and over again it's the same thing as like creating a video but you guys create videos all the time do you watch back your videos to make sure that you did it right i feel like you're being a little defensive i feel like we might need to have yes we got to improve our craft

around here you know some of us aren't natural actors. Probably all of us. Yes, I do know. Very good. We've had a good week at Radical. It's busy. Super busy. If anything, I had seven meetings yesterday on my calendar.

That's a fun day. Seven more than I had. And, but yeah, Radcast is great. Anybody listen to Coffee Anderson? Awesome episode. I got excited just listening to it again in my rehash. And he was energetic.

Let's say that, but he was awesome. And we've got a little different podcast coming next week. You know, we've been, you know, doing some down the entertainment, people talking to people's journeys in their business and all that. But Nielsen, the company does TV ratings. We had two other people on, Cara and Imran, and talked about the realities of branding in 2021

and how marketing spend has gone all towards sales driven activity and not branding activity. And it's actually causing some real issues because everybody's focused on ROI like day one. So this will be a more educational podcast for sure. So what, like what's an example of the sales? So I'm running Facebook ads with a, I'm going to get real like this to the, to the micro

level. I run a Facebook ad. I'm, I'm a t-shirt e-commerce brand and I'm not extremely well known yet. And I run t-shirt ads that are $15.99 for a Surfer Dude t-shirt. So that's low funnel, like performance marketing type activation. Whereas branding would be a video about the story of the company. An influencer that's backing it because they give 15% of their profits to charity and a thematic story. Or the CEO going on a podcast to talk about why he started the company.

Those are brand marketing activities. And what's happened in the marketplace is because everybody's so ROI focused and they're not playing the long game, they're running way too much performance marketing in absence of awareness building marketing. Because what's happened is you have a purchase funnel, you know, most things, unless it's just a convenience toilet paper or something like you need to be aware of the brand, but to then gain intent to buy the brand to then ultimately purchase it. There's a,

there's a cycle for that or a funnel. And what's happened is everyone's trying to push them down to the bottom, which is purchase as fast as possible when they've done nothing to really raise attention, awareness, familiarity at the top of the funnel. And that's just the way marketing works. It's still the same.

People aren't aware of you. They don't buy you. You don't, you go, you know, if you walk into a store and if you had Joe Blow t-shirt on the left and a Nike t-shirt on the right, you know why you want to buy that Nike t-shirt? Because they've built brand for 50 years. And you know them. You're familiar with them. They've told stories. You liked Michael Jordan growing up.

You liked Kobe Bryant, whatever that might have been. They've been branding forever. And that's familiarity. And what's happened is people are trying to shortcut that by just focusing on promotional speeds and feeds, the benefits of what they do instead of the story of what they do or why or influence. So you're just seeing a lot of movement towards that. And Nielsen just did a big study on it about the negative impact that's coming from that.

It's like using coupons, sort of, almost. Would that be kind of a... That would be an absolute... Exactly, yes. And then people say, I don't have a coupon. I'm not going to go there. And you've actually drilled into exactly the issue, especially with e-com. I'm quite smart.

Everyone starts with giving away 15%. And their margins are really small when they do that. And then they, but that drives business. And so their business stays forever driven by that. That's why Jose Bank's practically gone out of business. Like Jose bank for suits for a hundred dollars, right? You'll never buy a $300 suit at Jose banks because they've eroded the value of

the, of the brand from day one. So that's the like epitome of it, you know? Sure. But it's also the problem though, is the only way for true growth for mass marketing or mass brands is broader awareness. You have to be, you know, like, it's like, well, no shit. But like, a lot of people are trying to

circumvent that by just going straight at like what they sell, you know, versus creating and resonating with people. And it's not just about being emotional. Some people don't care about what the brand does or whatever. But you still have to be in the mindset because mindset's fleeting because we see 10,000 ad messages a day. I remember growing up, I grew up in the surf industry, and as kids, these companies became successful literally based off of stickers. They would give all the kids stickers and have them go put them up on signs, and it built

as we got older we grew with the brand familiar yeah so brands like volcom became massive but when i was a kid they were a small company and but they literally built up like this guerrilla army behind it and as it you know we got older then we started buying all the product and there was a familiarity with it exactly is a surf industry in new jersey yeah you said you grew up in it yeah is that a joke is there a joke behind that yeah am i supposed to laugh now nice nice hang ten bro yeah i know. So yesterday was National Dog Day. Anybody have dogs? I have a dog.

All right. Nope. Yes. I really like dogs. You really like dogs. I really like dogs. It's a little weird. It's a little weird.

They walk around. I'm the first guy that's petting the dog. We have no animals. Sure. You know, it's not practical to me like we live in a loft building and 80 in the loft we're at have dogs a lot of them single guys and girls and i'm like why the hell if you're single and 28 years old do you bog yourself down with a fucking dog like you can't you want to go like you're fancy free you can go on weekends you can go wherever you want and you got to deal with the damn dog and plus, you can't, you want to go, like, you're fancy free. You can go on weekends.

You can go wherever you want and you got to deal with the damn dog. And plus you got to, like, take it outside to shit. Like, in a loft, right? Oh, yeah. I pass people.

I pass single people. I mean, I'm a father of four. I pass single dudes and girls every day that are like, take their dog out. Picking up dog shit. And I'm like,

why are you dealing with this? That's some people's pickup lines, though, I feel like. Yeah. That's their conversation start. Picking up dog shit. And I'm like, why are you dealing with this? That's some people's pickup lines, though, I feel like. Yeah. That's their conversation start. Yeah, dog feces. Yeah.

A lot of people are just lonely. It's like, it's just company. Yeah. Like coming home to something. Yeah. I've got seven dogs. Okay.

I live in a studio. Sure. An actual studio. Yeah. We share the bed. I feel like everybody's used to renting stuff out now, or doing Uber or whatever. So people that are dog walkers, that may be their version an actual studio yeah we share the bed i feel like everybody's used to renting stuff out now like or

doing like uber or whatever so people that are dog walkers that may be like their version of renting a dog for money you know what i mean kind of like a weird roundabout way yeah it is it's a good pickup like if you're a single guy you should be a dog walker sure you don't want to have the dog because you want to be free to go on the weekends with the girls you're trying to pick up right but you'd be a dog walker and be like hey i got fido today and they don't know that it's not your dog it can't it can be a little bit of a pain like when we go go somewhere we have to have somebody either come stay at our house or we go to the lake in the summer every weekend just about and i'm like if i had to deal but what now what's happened is everyone takes their dog everywhere i was gonna say you could

take we go to the lake and we're out on an island or something like that there's four freaking dogs and i'm like you know i look i i like dogs i really do we believe you but i don't i just don't it's like they're jumping all over things i'm like i didn't come out here to deal with your dog i think i think about that like when i go to the coffee shop and there's dogs in the coffee shop like what happens if i'm terrified of dogs like what happens if i had a childhood experience where i got attacked by a dog and i have to walk into a coffee shop full of dogs very specific you know yeah very specific are you again are you i mean i don't want to talk about it okay but yeah where'd you brought it yeah you know i'm just saying i just don't know the boundaries of like why does why is your dog when it becomes my problem it's

really only the lake that this is happening like around the building i just kind of go yeah why are you doing that but don't really care none of my business but my favorite is like when the dogs start barking loudly and they're like they keep saying the dog's name and he never normally does this yeah yes he does yeah you were here every time i pass him we did have this hyper aggressiveaggressive dog in our building. Oh, nice. And literally, I got in the elevator. And the dog's in there. And he's ready to eat my head off. Wow.

And I told the guy that he has a lawsuit coming. Because if that dog bites one thing, I'm going to punch him in the face. Right. But if he bites my kid, you probably aren't worth much, but we'll take every penny. And punch him in the face. Yeah. Double-aim. But he was hyper-aggressive.

I'm telling you, you see that, he's ready to eat my arm. The dog's going to die. And he's just walking around the building. And he kept, finally, I either got the hint or he got complained on and he's not around anymore. But it's like, I don't know yeah i don't take my dog anywhere on purpose because i know a he's gonna piss all over everything like if i took that dog to pet smart dude he would piss on everything you walk by everything and b he's not that nice so i don't take him i take him on walks solo i'm sure i'd be at some hate mail because everybody thinks now I don't like dogs.

We love dogs. Let's be clear. We all love dogs. I wish there was one in here that just came and went home and took care of himself. Sure. I don't want to take care of them. Yeah. And I know people love their dogs because they're lonely.

They're lonely. I'm going out of town this weekend. Could you watch my dog, actually? Oh, yeah. You know what? That would be great. I do like, you guys know Hardy,

uh, the country music singer. Yes, I do. Yeah. I know Hardy. He has a funny song, a funny song.

It's like, you know, we grew up with our dogs stay outside. Like, it's like, we're growing. It's something like that. It's like,

point is, yeah, meant to be outside. Yeah. And most of them aren't anymore yeah my dog's a little bit of a bitch also so he's he needs to stay inside it's a small dog i kind of get it it's just like these big you know 100 pound uh labs yeah that are like bull masters or whatever in studios anyway enough talk about national dog day happy national dog day We let the dogs out. Nice. Should have had that.

Let us know what you thought. Okay. Yep. Yes. All right. In the least shocking, or this, there's two in the least shocking categories in the news today, but OnlyFans made a decision, what, 10 days ago-ish? Yeah. what 10 days ago ish yeah to uh remove pornography uh for six days four hours

when did you put that application into mcdonald's congratulations they removed pornography or decided to remove it i don't know if it ever came down having not being a regular on only fans right happily married thank you but uh they've they've uh reversed that that decision to ban the explicit content. I think they actually wanted to stay in business. Yeah. Yeah. Shocking.

Isn't that the only place they got revenue from? Yeah. Yeah. Once they saw how many people were leaving. Yeah. I'm just glad several members of my extended family can eat again. Yeah. Because of pornography. pornography yes to be clear

is it just kind of like i don't know uh mcdonald's like shutting down every store for a week yeah not selling hamburgers and hoping that doesn't hurt their business and restarting like is it like the most yeah like ill thought through decision but But is there like an upside of marketing when someone does something like that? Like OnlyFans was now, it was everywhere. Do you think they did it for, what do you think they actually wanted to? I usually subscribe to the, you know,

all news is good news for the most part, like what you're saying, like, you know, potentially. But I don't think so because you, saying like you know potentially but i don't think so because you not when you piss off your core user base pornographers pornographers you're the professionals that they are and then they potentially leave and they're probably not going to come like they're probably like well screw it i'm not going back because they might do this again right they might change their mind their mind again. So I don't. Where are they going to get it?

Maybe we should start our own business. I mean. Like OnlyFans? But for pornography. Okay. You know? Patreon. Sure.

Yeah, Patreon. Pay for it. I'm trying to think of a pun, but I'm just lost. Yeah. Porntreon? Porntreon. Is that one? Porntreon. Is, but I'm just lost. Yeah. Porn-treon? Porn-treon. Is that one? Porn-treon. One.

That's it, sure. Okay. Anyway, so if you're into that thing, OnlyFans is back. Yeah. Yeah. Hashtag back. There's definitely a joke. Yeah, something.

Yeah. We're not going to go there. Nah. So you guys see this a week ago? Elon Musk in the scariest news of the week. This was actually last week. It kind of came out. I don't know if we talked about it.

But humanoid robots that Elon Musk is building. They look like exactly from what I robot with Will Smith or whatever it was. They look exactly like that. Why? That's my question. To do the tasks and jobs that people don's my question to do why the task and jobs that people don't really want to do is what he said and thus and and he happened to mention in the same uh story that there should be universal pay because he recognizes he recognizes so

eventually we're already kind of starting to pay people to stay home. Kind of what we've done during the pandemic. And I think he's all but saying, there's a lot of jobs to do that people don't want. Let's create robots that do them. And then people really will stay home because we're going to kill 500 million jobs, or not 500 million, but 500,000 jobs.

And we know that's going to create an issue. So let's have universal pay. Did he give example of the jobs? Yeah. Like ditch digging? Yeah, but it was stuff like, I forget, some of it was like sanitation. It was stuff that you would go, yeah, nobody really wants to do that. Right.

How real do these humanoids look? Jeff Bezos is one. Bill Gates is already won. They're pretty real. You guys did a skittle of that, didn't you? He's actually won himself. He's been working on himself. That's why Sean's so interested.

He played Elon Musk in a video quite well, I might add. Thank you. You were very good. You did very well as Bill Gates. Oh, thank you. Yeah. That was funny, though. What if he was inspired by the will smith movie

dude he might have been they look like they look like like white they look have you seen our robot like the yes yeah they look like almost exactly like those robots that's terrifying and it's like if you've seen the movie why would you ever want to like and he's talked about it never ends up well no it never ends up well like let's empower never ends up well. Like, let's empower the robots. They get smart enough and they go, they realize that humans are not very intelligent after all, that we make a lot of irrational decisions and then they turn on us. Yeah, they're smarter than us.

They're stronger than us. Elon Musk has even come out and said he fears the power of AI. And here he is building a freaking humanoid robot. Yeah. Remember when he was on the Joe Rogan podcast, he also talked about planting chips in people's brains to make them smarter yes i do he's talking about doing that to himself that could be done possibly by i think he did it i think he's maybe he did it and it's like gone

the other direction now he's making robots it's made him not as smart yeah yeah yeah literally in every movie book book, TV show that someone creates robots, they become, like, sentient and kill people. Yeah. There's literally, like, a Simpsons about that, right? Like, everything. Everything.

Called Terminator. Well, he was a good guy, though, right? He was bad in the first one. Yeah. He was bad. They sent him, the first one, to kill Sarah Connor. But this is, like, the plot of every sentient thing, right? Yeah.

Dystopia. We really learned a lot from it. He was like racing towards it now. Maybe it's just back to that brand play, awareness, familiarity, and now everyone wants to create a killer robot. We've got a plague and sentient robots. It's like a mashup.

Yeah. Walking dead and... Maybe it's kind of like the ice cream machines. He's going to make the robots because they make him killer, and he's the only one that's got the turn-off. They're going to turn on him, though. And he's going to make every person pay to turn the robot off. Well, I mean, think about it.

He also wants to start travel to Mars, right? He wants to start life on other planets. This would be a good way of... He's preempting us. What are the odds that he's just a whack job completely? No, no, of course not. I mean, pretty high. 700% chance.

Yeah. But also very wealthy whack job. Sure. Seems like they all are. Give and take, right? Speaking of wealthy. Kind of like you, Ryan. Thank you.

You got to be a little crazy to do anything crazy. That's fair enough. End quote. NFTs. You got to be a little crazy to do anything crazy. That's fair enough. The, uh. End quote. NFTs. You guys heard of these? Non-fungible tokens. Yeah.

Uh, speaking of being wealthy, uh. Uh-oh. A JPEG of a rock sold for a million bucks. Not the rock. Not the rock. A rock. Not Iraq. And a digital rock.

A little of a rock. Sold for like a million bucks. Yeah, I don a digital rock. A little rock. Sold for like a million bucks. Yeah, I don't get it. I don't get it either. Like, I watch my kids play. I understand the metaverse. I get that value is being placed on digital things and skins. I don't understand the rock for a million bucks.

Well, that's because you guys don't get art, so, you know. Yeah, but do you think this is, like, you know how. I lost a million dollars, guys, is what I'm trying to tell you right now. I can't find the NFT. You know how the art world is a great way to hide money? Yeah. That's why Jackson – do you think this is just another way for people to – Launder money? Launder money.

But I just would want to hide my money on something I know is going to be worth something. But I just would want to hide my money on something I know is going to be worth something. And while a Picasso makes sense to me, but a digital rock is not. Some digital things, maybe. Yeah. There was an art piece that was done digitally that I saw the beauty in and was like, Ah, okay. I probably wouldn't pay half a million dollars, but I see that it's unique.

So then what do you do? Look it up on your phone whenever you want to see it? Yeah, you own the code to it. So, but what do you, yeah, that's a good point. What do you do? I just take a screen capture of it. And just look at it from time to time.

Look at my rock. I've got it. A million dollars. I'll still see you for a dollar. Yeah. Screen cap of it. I guess you could have one of those, like you could just have a big like monitor in your house and just project it on your...

Interesting. But it's still just a rock. Yeah, it is. I'm going to stick to my tangible goods. Yeah. Known as the stock market and Bitcoins. Yeah. A sure thing.

Super tangible, yeah. Steady. So Kanye West and Drake are in a little bit of. Yeah. Yeah. The sure, a sure thing. Super tangible. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. So Kanye West and Drake are in a little bit of a feud. They,

Kanye leaked Drake's home address, which struck me as, okay, he got them. But then I was like, did you not really find out where Drake's address? Yeah. The problem isn't knowing where he lives.

It's just like, you're never going to get in. Yeah. He's probably got a gate. Yeah. Gates and seven security guard security guard so like he asked one of the guys on the hollywood bus tours where drake lives and he's like that's it put it on a star map yeah yeah and because he has 400 million followers like that's why it mattered i don't know yeah did anyone go to drake's house that's the question. Kim did. There's a low-key beef

about that. No, I'm serious. That's it. There's speculation about it. Uh-oh. Been a while. Yeah, exactly. That's a great question. He lives in Canada, probably, right? Drake?

How many homes does he have? His home address. Drake probably has five homes. Which one? That's his third guest house. Drake? How many homes does he have? Like his home address. Drake probably has five. Yeah. Which one? Probably pretty easy. That's his third guest house. Not a big deal. He probably lives in a gated community where you can't get in no matter what.

Right. With probably gun turrets as well. That's why this is kind of like patty caking to me. A little bitch fight. Like, okay, here's his home address. I'm going to go to Google Earth tonight and find it, dude. Do it. You want to go? Yeah. Just don't Like, okay, here's home address. I'm gonna go to Google earth tonight and find it, dude. Yeah. I'm going to go. Yeah.

Just don't call him Kanye. It's yay. Again, officially. Yay. So yeah. Yeah. You know?

Yeah. And look, I like Kanye West music. I kind of dig his whole vibe other than being a little crazy. The name change thing. Don't get it, but whatever you want to call yourself, fine with me,

but it's like, just pick one and stick with it, maybe. No, P. Diddy was once Puff Daddy, too. Right? Sometimes you have to change with the times. Puff, Puff, give. Sean Puffy Combs. Yeah.

Yeah, the name change thing, it's been done, right? Yeah. But he's gone to it, back to it. Nobody cares, I think. Well, we're talking about it now. Yeah, we are. He's on the Radcast News, so it must be important. That's true.

It doesn't get on here if it's not. That's true. For sure. And then our second and final intro. You're like, that's right. Anyway. We're going to leave that one there. The world's fastest roller coaster being built in Japan.

And zero to 100 in less than two seconds. But they've shut down. And the secondly shocking news of the week, because they were breaking bones of people riding on it. No shit. Zero to 100 in less than two seconds. Who would think throwing a human body from zero to 100 in two seconds would be a bad idea?

And jostling as well. It's not a straight line. It's called a crash test dummy. It's in Japan, you said? Yeah. It's population control is what it is. You think so?

Yeah, Darwinism at its finest, bro. Okay. It's probably easier ways to kill more people. Thank you. Yep. You deserved it.

It's a front, though. Yeah. It's an amusement park front for death. yeah it's like scooby-doo remember it's the uh there's really a plan here he really is the old man old man munching from down at the yeah river take joey's how was you dark kids what's it what's the roller coaster called do we have any idea something in japanese probably yeah the fastest fuck machine the bone breaker all right we're gonna move to our marketing our true market some of that's marketing but you know i think a lot was like he was saying we kept talking about stuff

that yeah we're talking about it so yeah i know that's if if it hits the radcast, it must be news. And if it doesn't, get the fuck out of here. So on the first news article of the week, Instagram is ditching swipe-ups in favor of stickers. What does that mean? Okay. You know the story? Yeah, we do the swipe-up. We know what the swipe-up is.

Swipe-up with stickers. So it's just changing the swipe-up? Instead of you no longer be able to to swipe up to go to a website. You'll push a sticker button. Oh, okay. So that you can design a sticker, different things. Like, there's stickers now, but they'll be touchable to go to the website. Okay, I was going to say, we worked very hard to be able to get the swipe up.

Yeah. Should we let the civilians know? It's 10,000 followers to be able to swipe up. Yeah, it is. And that is going to remain with the stickers. The sticker swipe. So we would be eligible for stickers then? You'd still be eligible.

Yes. For now. I was going to say, I was going to walk away from this whole thing. The Radcast are just life? Life. Wow. Yeah. Harsh.

Wow, that was close. Yeah. So August 31st, so just be ready. You got to do stickers and not swipe okay got about a week we can annoy people in a new way now sure yeah yeah tap the button yeah tap it like it's hot why's it got to be a sticker why isn't it just a button sticker sounds fun does it that's what instagram calls them stickers little kids kind of yeah tap the sticker sticker i'm hoping that i can use my uh custom verified ryan offer gifs as the sticker to push

to go to links there you go i'll be really happy if they can do that sure that's capable until they launch it but we'll see it sounds reasonable it sounds yeah. I have 9 million impressions on my GIFs. You do? Yes. Wow. In less than a year. Very nice. It's called a brand play, my friends. Can you sell those?

It's also called a GIF. Oh, yeah. We curate them. Really? That is also true. GIFs. Honestly, this is interesting. So you can create that, and then what do you sell it?

Do you sell it to a company that then puts it on Instagram? Well, we can sell them because we can create them for companies and get them licensed to be a GIF or a GIF or technically a GIF. I heard a couple years ago Van Damme made like $4 million in one year just off of his GIF. Rob Van Damme there that's not what the instagram gifts are you're not making money when people use them okay it's more just an awareness thing okay you know like because like you do keywords like i'm like if you do radical

if you search for radical in the gifts like my a couple of mine are trending on the first page so it's a brand play yeah but you're not making money just put the gift on instagram how how would you make money there's there's websites that like i think there's pay or paywalls or different things for using them so you're trying to figure it out so you can do it yeah we're doing gifts dude okay i'm starting at gifts only only fans yes let's see like each one of your characters, you create, you guys could create GIFs of those that people use them, like doing gestures and things like that. Yeah. Yeah, exactly.

There you go. Whatever it is. Huge X. We're making GIFs. Okay. Yeah. You're in charge. We'll talk about it.

All right. For $9.99, I'll teach you how to do it. Okay. All right. For $9.99, I'll teach you how to do it. Okay. All right. So in the, another bit of the head-scratching news from a brand, Mountain Dew introducing

Flaming Hot Mountain Dew drink. It's Pepsi's hottest crossover yet. Yeah. Yeah, that's not. Well, dude, the people that eat the Flaming Hot are probably drinking Mountain Dew at the same time.

So that, you know, I mean. Get it all at once. Yeah. Skip the middleman. There you go. I just. Fine. I mean, but just because you can doesn't mean you always should.

Sure. And I like some hot stuff. I like Flaming Hot stuff. But I don't want to drink. Nope. No. Like. Really hits the back of the throat.

I feel like everyone might, like everyone out of curiosity might taste it, but no one's going to repeatedly buy it. Unless it's, I mean. Should you bring some into the broadcast next week? I think we might. Like that delicious Mike's hard lemonade we had last week.

So good. We're never going to work with Mike's hard lemonade. They're never, ever going to hire us because it, that, and I'm i'm attributing it to being the harder version but it could have been it yeah but it was no bueno nope did not taste like uh potentially rubbing alcohol with the like a hint of lemon it's okay sure i

gave him out i thought i was being really nice and we're it's national lemonade day he's taking sips like everybody's face i could feel my own face when I was drinking it. I was like, that is like pokering up combined with completely put off. I felt not good after that. We had to race to the sink to see who could pour theirs out first. Yeah. Josh chugged his. It was weird.

Yeah. Yeah, he's still getting over it. That's why he's not here today. Yeah, he's in the hospital. Yeah, that's unfortunate. Mike's harder. Lemonade. Call us, Mike's. Yeah, call us. Yeah. Yeah, he's still getting over it. That's why he's not here today. Yeah, he's in the hospital. Yeah, that's unfortunate. Mike's harder. Lemonade. Call us, Mike's.

Yeah, call us. Yeah. We could make it not. We could put a lipstick on the pig, though. Sure. Good at that. Pay me enough, I'll drink it. Instead of water.

I don't want shit. Only Mike's. It's like, only fancy it. Only Mike's. That could be their new media channel. Only Mike's. Only Mike's. It's like only fancy it. Only Mike's. That could be their new media channel. Only Mike's. Only Mike's. That's, yeah, they need to do something.

That formula was not good. Not good. This is the harder formula. I'm going to chalk it up to the base formula is probably okay. The regular is probably good. The harder, not so good. It's kind of like an ice. Remember the ice beer that was just too strong?

Smirnoff Ice. No. No. Ice House. Oh, yeah, dude. like a ice remember the Michelob what's the ice beer that was just too strong Smirnoff Ice no no Ice House oh yeah dude it's like I love beer more than anybody but Ice House is like well remember

remember Four Loko too much oh yeah Four Loko people were dying oh yeah caffeine and who knows what else getting that thing

large amounts of people were dying in college from it yeah that's their that's their tag large amounts of people were dying yeah Four L it. Yeah. That's their tag. Large amounts of people were dying. Yeah.

Who were the test subjects before we released this? They obviously didn't do any. Yeah. Yeah. This is fine. Just put it out there. I just do pre-workout and Grey Goose now. It hits the same.

Yeah. That's great. You have major heart problems. I do now. Yeah. So let us know in the comments. This is definitely going to make major heart problems. I do now. Yeah. So let us know in the comments. This is definitely going to make a highlight clip. I know it is.

Mountain Dew Flaming Hot. Yay. Rad or fad? I'm calling it. Yay or Kanye. Yay. Yay or Kanye. Yay.

Yay or nay. Yeah. Nay. Okay. I like it. So it would be fun. It would be better if it was flaming hot, if it was temperature hot. Like they keep it in like a Alto Sham oven and you get one out and it's like, oh, shit.

It's like, but it's Mountain Dew. Yeah. I like that idea better. Like hot tea? Yeah, but it's Mountain Dew. Maybe like a popsicle. Maybe a flaming hot popsicle. Like that's cold.

I don't know. Okay. That doesn't really jive with my plan. I'm just starting to think of something that would make it better than a brain. Like a popsicle would be better, I guess better. Yeah.

Cause it's, then it's a food stuff. The next article shares of Alka-Seltzer up 47%. Facebook is really, you guys use Facebook messenger. Yeah. Yeah. Here and there.

Yeah. They've been really toying with the messaging app, and they've added a call button. It's like Facebook tries to jam every fucking feature into everything. It's like, you know, like, are we really capturing everything? Do people want to call from the Messenger app? Yeah. What the hell?

You know what else has a call button? My fucking phone. My phone does. Can you call internationally on this if it's on Wi-Fi? Maybe. I think they're trying to compete with WhatsApp maybe. Yeah. Because that's the difficult thing.

You know that they own them, right? I don't know. They own WhatsApp? I think so. Probably. I can't remember. That would not surprise me. They own everything pretty much.

But yeah. Because WhatsApp is frustrating because you can't call anyone if they're not your friend. Like if you're international, you can't call like a random number. You're trying to call lots of random numbers. I'm trying to call Drake, dude. I know where Drake lives. I'm trying to call him now. Get his phone number and stop by.

Go to his Facebook page. I found it. So yeah. If you're on a messaging app, you already pretty much have made the point that you don't want to call them. Right? Point taken. I don't want to call them. Yeah. Point taken. I don't want to call, but how many,

how many times you accidentally hit that button? You're like, Oh shit. No, no, no, no. Did you just try to video chat me?

Yeah. I do that sometimes. Like I'm trying to message someone and I call them. Like this is the last person I want to have a conversation with, but I hit the button. It was usually you yesterday. Yeah. It's like in,

in, in, did it ring? Did it ring on their end? I hope ring did it ring on their end i hope it didn't ring on their end because i don't want them to call you back call you right back i don't even want to be called on an actual phone though most of the time you know right i'm just like most people are annoyed by calls so yeah you know i called you also that's weird that's well straight to voicemail yeah or and when it rings twice and goes straight to voicemail yeah they

sent you to voicemail yeah yeah the fuck you button yeah it's like when someone's calling you that you don't want to talk to you like don't want to touch the phone you're like i don't want to accidentally like pick that up somehow or send them to voicemail or i love when you call someone and they text you back like hey did you mean to call yeah like well now i know you don't want to talk to me yeah no no but dial the etiquette of messaging and calling in 2021. Or non-etiquette. Facebook messenger, butt dial somebody. Look how far we've come.

We talked last week about Apple and spying on your photos to make sure you weren't beating any kids, which is obviously a serious subject, so I don't want to make light of that. But more of this privacy issue but uh the watchdog some company that like checks into these things has said uh without a doubt uh they are bypassing their own security system to do this and thus creating a hole uh with which the bad things could come through uh you know the whole point of these layers of security or so they can't be patched or whatever. Right.

Because Apple's creating a significant security issue with what they're doing. To themselves. To themselves, but then to us. But you can call people with Facebook Messenger now, so don't even worry about it. We've got four new features. Yeah, don't worry about it.

Run some more ads. What's the reason for them checking people's photos? They're scanning the code, supposedly. You know, Bob in the back's not looking at your photos, but supposedly they're looking at the code of your photos to look for metadata and other things that match with pornography online, like child pornography.

So, again, the road to hell is paved with good intentions. Yeah, to me that just sounds, I understand that, but it sounds like an excuse to be able to just track people. Okay. Thank you.

That's it for me today. Thank you, Sean. I've been Sean. I'm out of here yeah so uh i feel like it's probably already been happening all along though yeah so like definitely they're just covering it up with like we're doing it for child pornography you know we run a lot of digital ads we do a lot of that stuff we're retargeting follow you know you looked at a pair of shoes it follows you're on the internet yeah you know it's but it's relevant you looked at it we're trying to help you make a decision and force feed it you're a nice guy you're nice

we do some pretty crazy stuff from digital marketing but i get asked at least once a week i swear my phone's listening to me i was talking about something i've never looked for i've never searched for it and i found it was in my feed an hour later and i was just talking about it yeah so everyone thinks that that's going on and i can tell you firsthand in a mainstream way it's not but what's happened is behavioral targeting what's going on so that it might seem freaky but you've you've visited some site or done something that's triggered that ad content it might be very similar to what you talked about. But it's... I thought it was just God sending me messages. You always say that about everything.

Buy these shoes. Purchase them. Buy these shoes. Sean, purchase this. Purchase this. Yeah. Remember you had stomach issues the other day. You're like, I feel like it's God telling me

not to eat any more burritos. It was Mountain Dew Flaming Hot. The Radcast brought to you by Mountain Dew Flaming Hot. Yes, we promoted it. Flaming Hot. Flaming Hot. The Radcast brought to you by Mountain Dew Flaming Hot. Yes, we promoted it. Flaming Hot. Flaming Hot Radcast. You think we'd get a flavor for the Radcast? Like, we'd start flavoring everything Flaming Hot.

It's Flaming. Branding it. Guy Fiori already cornered that market. Donkey Sauce. True. He just had the branding with Flames and all that. Yeah. I like Guy.

I don't know. I know he's cheesy, but he kind of owns it. You know. You going to say it? I know most people don't. You like Guy's. I wasn't going to say that. I like Guy's.

I like to be manhandled. I like you. I like to be manhandled. Fletch. That's a good one. I hate Tommy Lasorda yeah we're gonna do

a movie quotes edition yeah for sure it has to be done any Joey Joe and Sean news any final thoughts any

we're flying down to Tampa Florida today to shoot at a soundstage down there with so crispy media

from Greenville South Carolina. Yeah. Nice. They're very innovative YouTube filmmakers, so. Cool. And somehow we ended up

shooting with them. Shooting with them. I don't know how it happened. Yeah. 21 Pilots was on the soundstage at one time. And now us. We just shot a video.

Now you guys. They might want Natural progression. Yeah. They might want their money back. 21 Pilots. 21 Sean. Yeah. Imagine Dragons. you guys they might want natural progression yeah they might want their money back they might want Joey, Joe, and Sean yeah

Imagine Dragons I think it's the next step oh dang dude don't get my hopes up like that what's the latest skits um I'm just seeing

I saw the the flippers was very funny house flipping house flipping yeah very funny um

we just filmed another uh up and coming sketch. Part two. Part two. And yeah, that'll be coming out next few weeks. Yeah, I'm normally skeptical about sequels for obvious reasons, but I felt like there was enough stuff to go after it again. Yeah. Yeah.

It's weird too because we've been playing these similar characters, but I feel like if they're not in this certain up-and-coming context even, it's like it's funny, but it's not relevant to people's minds, you know what I mean? Some sequels we've done have been wildly popular in the past. No, for sure.

Establish something and then take it off a little bit. Yes. Dad and Chad. Dad and then take it takes off a little bit. Yes. Dad and Chad. Dad and Chad. Mel Kieran's pretty popular. Yeah. All those got better by the time, so. No, don't have to.

I know. It's branding. Familiarity. Yeah. Yeah. Yeah. Cool. Any other live shows?

We're working on that right now. We're trying to find the right venue and we would like to perform in downtown Greenville. So we're working on that right now we're trying to find the right uh venue and we would like to perform in downtown greenville so we're looking for the right spot to be able to perform we were someone gullible that we can trick into hey we have a nice outdoor area here let's do it here yeah if anybody's watching and has a theater they want to shut down with sold out tickets yeah hit up imagine dragons but then come to us

but that that is it is an interesting time right now where i feel like theaters are on the fence of opening back up to full capacity and so we're trying to work our way in cool well i know we have capacity for us because we're going to sell it out we're going to sell it out we'll be on lookout for our channels guys put going to sell it out. Because we're going to sell it out. We'll be on the lookout for our channels. You guys have put out some good content. We've got a few things cooking. We've got old Ron Burgundy-esque floor-a-thon. That came out today.

You guys, they posted that today. Yeah. So be on the lookout for that. We're going to share that on all the channels. Very funny. The pushing the envelope. Yeah. Cool. Hey, guys. Well, you know where to find us joey joe and sean find them on instagram and on tiktok and just about anywhere else youtube

etc yeah find us at the radcast.com search for all the content this has been today's marketing news friday august 27th we'll see you next time to listen to full episodes or to contact us visit us on the web at theradcast.com or follow our host at ryan alford on instagram thanks for tuning in