Right About Now with Ryan Alford - Weekly Marketing and Advertising News: Avocados from Mexico Personalized Website; Smirnoff and SideBarre; Instagram Live Room; Pepsi Driftwell

Episode Date: March 12, 2021

Happy Friday! Welcome to another weekly news update. Friday's episode on The Radcast covers weekly marketing and advertising topics that keep you in the know. Host Ryan Alford and producer Reiley Clark, break down the following topics:1. Avocados from Mexico loyalty program, personalized website experience, and more.2. Smirnoff and SideBarre match up, giving introductory courses to barre sessions and mixology tips with Smirnoff's special flavors.3. Instagram Live Rooms and how to leverage this opportunity for your brand.4. Pepsi's Driftwell drink; instant relaxation is a sip away. If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

you're listening to the latest radcast news update here's ryan and riley hey guys what's up welcome to the latest edition of the radcast news it's friday march 12th 2021 and we're brought to you as always live in the radcast studios in the beautiful Greenville, South Carolina, here at the home of Radical, one of the South's fastest-growing digital agencies, and the place we call home. Welcome to the show, as always, my host, Riley Clark. Co-host. I'll give myself some credit here. You are the host.

Okay. You are the host of the Radcast. Oh, whatever. Whatever. We're hosting in—you're the hostess withcast. Oh, whatever. Whatever. We're hosting in... You're the hostess with the mostest, though. Yeah, obviously. Obviously, I'm over here with the huge games. The host with the most.

Exactly, exactly. No, but it's a good week, and it's almost St. Patrick's Day. It is almost NCAA bracket tournament time. I feel like I needed a special voice for that. We can see where our priorities are. That comes from the old Mike and Mike in the morning. If anyone's listening, listen to Mike and Mike in the morning. I missed that show.

Mike Golick and Mike something else. I think actually the bigger one. Mike, I'm blanking. Anyway, they did a sheet of integrity. Like where you fill out a bracket, your sheet. And anyway, so NCAA bracket time. I'm excited. I've been so behind on that. I never watch basketball.

I just like the basketball tournament. Oh, okay. I was going to say, how do you know? I love basketball in general, but the NCAA tournament time is right amongst. How do you know what you're going to like? Oh, I totally just make it up. You just make it up. Especially now not watching that many games.

I know like ACC basketball, being a Clemson fan and watching a handful of games here and there. But, you know, I catch a few games like I watched earlier today in the ACC tournaments on and stuff like that. Nice, nice, nice, nice. But it's good. Yeah, it's been warm though. Yes, it is warming up here at G Vegas. It's been feeling good. It's good for my soul. It's good yeah it's been warm though yes it is warming up here at g vegas

it's been feeling good it's good for my soul it's good for the soul yes all the good sunshine i'm i don't like the 70 30 70 48 65 22 like when does it start just staying at 70 uh you're plus about three weeks three okay okay we're not far good to know good to know spring is here though yes and uh it's been a good week at radical we've been busy as we always are do we ever say we're not busy like because i don't know it's like the talk track oh we were busy this week yes we were yes yes or good week always yes yeah yes cue busy we could just tee it up on the talk track uh our new soundboard if we get one we'll be like let's hit the part where we say we're busy yeah exactly i'll try a little something here yeah there we go okay we got it it's coming

through the video so you'll see it eventually yes we are busy yes it's been a good week and i hope everyone enjoyed tuesday's episode release yes yes that was an awesome episode and we'll have another one coming out obviously next tuesday uh but this is a really cool group too they are a transportation application software company based out of tor, Canada, and really cool software. And it's interesting. It's kind of, I think it's going to start trickling into the U.S. It hasn't already. It's beginning to.

So that's going to be a cool process, and you'll like that episode. Innovation. Innovation. So this week we had Noah Sims, and next week we have our Hopin Tech guys from Canada. Cool guys. week we have our hop in tech guys from canada cool guys good concept green concept using existing infrastructure i love it and uh it was a very good episode and i think you'll enjoy it definitely a businessy episode about scaling and business and all that stuff uh and funny enough noah messaged me right before we came in here to record. I love Noah.

He's become one of my favorite people. He's off to another adventure, and we're talking with him about coming to one of our GVL Hustle events. If you're in the Greenville area, there will be announcements soon about our April GVL Hustle event. This is a networking, collaboration, community, and any other C word that i could come up with uh we uh we bring together the best the brightest the coolest the movers the shakers the money makers exactly of greenville to uh get together and network and you know have a good time

talk about uh topics and events and it's a learning session while meeting people. And we lob in a few cocktails and we call it GVL hustle. Exactly. It's a fun time. I'm excited for it. It'll be my first one. It'll be your first one. Yeah, I know. Your first time. I know. I'm excited. I'm very excited.

And it'll be even cooler if, you know, no one will be able to come. We'll be out on the porch. We have a huge porch area. So it'll be even with the covid numbers shrinking we'll still be uh as socially distant and responsible uh as we can be absolutely and uh but luckily our good friend noah will probably be here more details to be uh released but be marking and looking at your calendars for late april if you're in the greenville area if you're not in the greenville area and you just want to make a trip to meet some hell of a fine good people, it would be a good time to do that.

It would be a super fun, good time to do that. And also another news this week, I mean, this week was on Monday, it was International Women's Day and just acknowledging everything that, you know, women are doing in the workforce or just in general about life. So to you women that are listening to our podcast,

you know, we love you and appreciate you and especially this week and especially this month. So it's awesome. Woman to woman, we got this. But it was really cool to see. If you haven't seen this news, it's definitely interesting. Bumble CEO Whitney, I want to make sure I say her name right. Whitney Wolf Hurd. First of all, cool name. She is the youngest female self-made billionaire after taking the company public. So it's super cool thing, super exciting. And just love seeing that innovation come. I mean, she co-founded Tinder and then eventually came to Bumble and created this amazing space. So that's just really cool and props to her and awesome to just kind of highlight that.

Absolutely. Absolutely. Absolutely. You know, it's hard. I see these things and it's like, it's so far like out of my periphery. I'm not a woman, obviously, but I like to, you'd like to think you've come so far that like, I mean, you don't even, I don't, you know, look through that lens of, I just try to work and hang around and be with and hire you know the best people no matter what but but when you reflect on back and you look back it it hasn't always been this way yeah yeah it makes you

appreciate that what has happened and what's changed and we appreciate our uh women yeah yeah it's just it's cool good to acknowledge and just support everyone so it's just it's just nice to be able to have that space. But in the space of just like being supportive and feeling springy and everything, I'm going to queue up our wine time. Yes. So our wine time, let's do a it's kind of a spring, spring day. Friends, good food, food chilling obviously covid responsible distance still but what kind of wine are you going for it's more party atmosphere not like food atmosphere

more kind of party but springy yeah this is uh one that i thought about saving for summer you know i was thinking because i knew it was but it's it's it went too much in line because it has that summer spring feel um it actually being a guy that's drank wine for 20 plus years and i've it it kind of opened my eyes a couple years ago to this varietal. And because I'd never, I've always been more red, 80% red, 20% other, like I've talked about before. Definitely had, you know, tasted types of wines, but this one kind of opened my eyes. This is actually a wine that Gary Vee started. It's called Empathy Wines.

He's since sold it to a broader market. It got bought by one of the bigger players, but he did sell it. But Empathy Wines Rosé. Ooh, a rosé. We haven't hit rosé yet. Yeah, rosé all day. It could be dangerous. Yes, and you will be all the way. I've been there myself, I think, a few times.

But yes. So yes, Rosé. This is, look, I don't know. I get on here and I talk about wine, and my friends think I'm like this connoisseur, and I am not like Mr. Textbook knowledge wine person. I like wine. I buy wine. I save wine.

I drink a lot of it. And I've had the pleasure and benefit of knowing people in it and all that. So I've learned, you know, what I've learned. But I'm not a connoisseur officially. I'm not a sommelier. You know, like I just know what I like and what I taste and this was the first rosé that I had

it was in the summer of like 17, 18 when it first came out whatever year that was you know I follow and catch I don't I'm not like this avid

everyday Gary V guy he kind of I can kind of some of his stuff kind of like it just wears me out a little bit but I do respect

what he's done in the marketing and business world i respect the hell out of it yeah um and i tried the wine because i was like okay he talked about it he's a good salesman and i'm like rosé i've been wanting to get into something else so i only did it it's chardonnay supposedly chardonnay the grapes are left on a little bit longer the red grapes um and thus it gives it the color uh instead of being a white you know all uh lighter colored wine the the the grape um cover stays on just a little bit longer so it makes it that red color and uh but yeah i had it ordered it and i was like damn it was the first rosé that i had that wasn't too dry chardonnay just

dries the hell out of my mouth it's like like okay it's supposed to be cold and wet and like it's a white wine and chardonnay just like sucks it out of my life and so i was like okay i'm gonna try this he talked about it and it was like super smooth didn't overly dry your mouth, had that classic kind of rosé, you know, the little bit of the white and the red kind of flavor, but more towards white. Just really fresh, not fruity, but just really drinkable, like dangerously drinkable. Like, yeah, I think I drank like two bottles that day with a couple people, like between three of us, though. Oh, yeah. And it was, I think my wife and I, we had some friends over and it was like we had like four bottles. And I think three of them were gone by the time the night was over.

And I was like, man, that was really easy to drink. And one thing that makes it easier than standard red wine is you know it's cooler we kept it you know chilled and so i don't know it just goes down easier but really smooth uh really kind of turned me on to rose and trying different ones but i still kind of come back to it yeah uh it is a really made uh really well made and definitely a good spring ish summer party wine nice okay you know affordable 15 20 bucks maybe you know in bulk can be bought for less but somewhere around there which for really good rosé is a good price um so totally approachable on the value point and uh as much as it annoyed me a little bit just being

like gary v's thing not because i don't hate on him but i was just kind of like i'm gonna be that guy ordering gary v's wine but damn it was good kind of like, I'm going to be that guy ordering Gary V's wine. But damn, it was good. He wasn't bullshitting. Well, that's good. So hats off to Gary. And I made some money selling that whole operation. But really good rosé. And definitely one I would recommend for anyone looking for a good spring party wine.

Nice, nice, nice, nice. Okay, so it was Empathy? Empathy Wines Rosé. Empathy Wines Rosé. Empathy Wines Rosé. Okay, noted, noted. Nice. Here's Riley with the news. Here is the Radcast News.

Okay, our weekly news. Marketing and advertising headlines you're not going to want to miss. Our first one, this is super fun. Smirnoff is partnering with Sidebar in an effort to bring more. It's just this thing we've seen over and over again in recent news, this cross-industry collaboration, partnering together, bringing a different kind of experiential marketing experience and I think this is really cool so essentially they have four um top they have four dates that they'll be doing

this class and then they'll be doing a cocktail making session afterwards with Sornoff and the first one was last week but there's three more that you're you still have an opportunity to hit March 23rd and March 27th. So all the details are on Smirnoff.com. But 21 plus, obviously. So a couple things here. Interesting play. Sidebar being, if you follow fitness and you follow anything, everything's moved online.

It's coaching and training online. So sidebar, I think, is is primarily if not all um i don't know everything about their history but primarily online you know bar classes and stuff i don't know if you have to have a bar at home like i've never been like i'm a i'm a nimble uh i'm a nimble 65260 uh myself and so the bar has never kind of been my thing. But having seen the classes a few years ago, I kind of envisioned myself balancing and holding my leg up and not doing so well. But nonetheless, so the notion of this,

sometimes we have these fitness discussions, and I'm like, yeah, I can get in that. Oh, yeah. This one came up. Riley brought it on the news segment news segment i'm like this is a cool little brand play a lot of a lot of angles here and i like the integration but damn that bar stuff just does not sound interesting have you had a bar class honestly no i have okay i honestly have not based off of you know the what dance is is it? Is there a certain dance that the bar is for? I couldn't tell you. I'm a yoga girl, so the Zumba and things like that.

I just think it's interesting because I like how it's bringing together just working on your personal self, your health and your wellness, but also you can also have a little fun afterwards. And I like the mixing part. I mean, hell, you don't want to know how to make a nice little well that's become all the rage like a lot of the clients that we work in do like you know they're they're looking for ways to like have events and like premiums for their clients and stuff so the the sending people the the cocktail mix in the mail, the bar. There's a name for this that I'm not remembering, but like bar in a box or whatever.

Yeah, yeah, yeah. Hey, there's a name. If that doesn't exist, it should. Right. But that's been all the rage for like ways to, you know, how do you want people to come watch your event, but you need to give them a break in between like listening to boring speakers. Yeah. Here, make your cocktail while you listen to Jim. You'll in between like listening to boring speakers yeah here make

your cocktail while you listen to jim you'll want to drink two of them well right right but i also think it's cool um they have different um speakers and different basically introductory sessions for this but they have different mentors coming into the space with space which i think you know make it really interesting it's if you drank the five drinks before doing the bar class. Before it even happened. Before the bar. Record yourself before and after during the Smirnoff bar.

Side bar. Yes. Yeah, but good topic and it looks fun. Definitely, I'm curious though. I do want to check it out because if I'm also doing it in the comfort of my own home,

then like, okay. Yeah, why not? No one has to watch me do it but yeah um but the next topic i'm very excited about because you know we're bringing back avocados from mexico again as another topic but you know it's just necessary um because they are bringing in and talk about experience go ahead you were gonna say something today's podcast brought to you by avocados from mexico dude call me avocados from mexico sponsor no i'm just kidding i think riley's hungry when she's putting together our news list like when i tell you i eat an avocado a day if not two or three sometimes it's it's they've snuck onto the list at least four times in the last two months i think i might be a little biased but anyway um so

yeah hey you get your wine i get my avocados you know i love avocados too so i'm fine with it yeah see see see and you're even gonna love this too because they have their own merchandise embedded in this like oh i went to the website i like it i'm digging it so cool so basically it's this whole integrated experience and they create content and they give you content based on how you're interacting with the website like this is the future right you've been talking about this yep yep and so you have to log in but it's look this is all the rage personalized web experiences uh based on you know both your behavior on the site using you know your data in a good way,

and you kind of self-selecting your navigate, your journey away. Because, you know, historically, websites are a very static experience. You're clicking on this, you're doing that, and it doesn't change user to user. And with Avocados for Mexico, they're bringing in both AR and personalization and making it really cool they've got video i couldn't believe the the amount of content that they've put on the site the quality of the content they must be selling the hell of us some avocados that's all i'm saying yeah it's because of me yeah i think they are you've got stock in them um but uh that's actually where i have invested my stock no i like i love the website very cool very

dynamic uh really i didn't get a chance to completely personalize the journey which i'm gonna do i'm gonna do it too really i it was fascinating but just the just the plethora of content and the overall experience and you could just tell they've got a really great team behind this and it's well thought out and who knows how many uh angles you can take the uh avocados because exactly it felt like even like many little soap operas and stuff like like little stories and like i have a great content team it all looked just beautifully shot i know And loyalty programs for avocados. Oh, yeah. Okay.

Yeah, no kidding. I was like, but one thing I don't know with avocados, like when you go to the store, I've noticed now the marketing's working. Sometimes you see the avocados from Mexico, but then there's always like, you know, was it Haas? You know, avocados. It's like a brand and like some of the generic grocery store kind. Like, I mean, have you had one?

Is there a difference between avocados from Mexico? They're all from Mexico, but the brand and like another one. I mean, I can't taste a difference. I mean, I don't notice a difference. You need to do an avocado taste test, like avocados from Mexico. Say less. Twist your arm. Say less, right?

Okay. That can happen. That can happen that can happen um no but i just think it's fun and like i'm definitely i think it's interesting the engagement it's it's so simple it's avocados but it's like it's bigger than that because it's it's also just playing into the trends and the notion of like you can make anything personalized and you can make your avocado experience as personalized as you want. So I just think it's cool. Our next topic. This just tells you the effects of things happening.

A little phone call here. That's okay. See, we're busy. We're a busy digital marketing agency. What can we say? You have to admire whoever is able to make it ring silence was on and it still rang you never know running a full system uh you know agency here you never know they're gonna call no matter what they figured out how to turn my my silence off while while

calling i swear to god i'm like what they're to get a hold of you one way or another. No, but our next topic is Instagram. This just tells you the powerhouse that Clubhouse and Audio Experiences are becoming, just engaging in this group live notion. So Instagram is doing something very similar. Instagram live rooms, up to three people, but you can double up on the broadcast. So you can essentially bring in a whole nother group and have this really nice broadcast really cool um what are your thoughts about this it's cool it's playing off of what you see with clubhouse and others i mean people been requesting this a lot because you know the one live's gotten huge and it's always been like

a singular experience or one or two people i think and now up to four people it really opens the gate for what you can do the shows you types of shows and content you could produce uh because you can have people you know with COVID and everything else you got people remote and all this so people wanting to do uh and share um with more people in a you know it's controlled because you you know you've got people in different locations but you can it's not the same as clubhouse where everybody can get in and you can get the same number that's audio only so it's definitely a different kind of experience because you've got video and play it's interesting i'm going to go on a little bit of a sidebar so this all was feeling very familiar when clubhouse launched. And I couldn't remember

why, but there was an app and I was an early adopter of this. It was like in 2014, 2015 called Blab. B-L-A-B. It went for like two years. It took off like hotcakes the way Clubhouse did. I knew it all felt familiar, but Blab was video. The same exact concept as Clubhouse, but with video. So you would start a room and you would have a, you could put as many people as on the stage as video. And then people could watch and come on. And you could advance them onto the stage in the same way, but it was all video. It was exactly what Clubhouse is. And I used it back in the day.

I actually produced iDrive on-demand podcast. We had a podcast. It was all about cars. And I had a show on Blab. And I was like, you sometimes forget. As much as you remember. Yeah, right, right, right. Anyway, which struck me as like, is someone going to start that app?

But I think some of the wonder of Clubhouse is the audio only. And, you know, more people feel like they can get involved. They're not worried about what they look like. They can do it from the car, do it from wherever. Right, right. You can essentially be brushing your teeth and just be in the room. And then when you need to talk one second, okay, now I'm on. But I think it opens up uh different show possibilities for instagram um it makes it adds more layers to the

live aspect of the platform uh versus just yourself and you know i think you're gonna see good engagement from it um it'll be interesting the concepts that kind of fall out from it. Is it going to be it's still a little bit, I heard someone, I stole this from a guy, it was like a blog article that I read so I didn't come up with this and I don't remember his name so he's not getting any credit but I'm going to at least acknowledge that I didn't come up with it.

This notion of setting a stage versus creating a hallway, so it's still kind of a stage because you have kind of a show that you set up. You go live with three people and it's a stage. Whereas a hallway is where dialogue happens naturally. And that's kind of what Clubhouse was in the beginning. And now it's becoming more of a stage. And just like YouTube's a stage and Facebook's a stage.

And IGTV is a stage because you put the content there, whether it's live or not. And hallways are where more natural conversation happens. And it's going to be interesting finding the dynamic of hallways versus stages. And I think that this is another stage, but I think having the interaction that comes with more people, because what happens is if you have one person live versus having four people live, you bring in that much more audience and that much more interest. And so it'll be interesting the type of engagement that you see within that and how that content gets used and distributed and i don't know there's a lot of legs there but it strikes it interesting to me because like you know we like real world application we first saw it we were

like you know well we should do this right we should have a couple guests on and we should do it like a radcast episode or you know engage with other people to do these kind of things and it does allow you that real-time opportunity to get engagement where you someone can trip on to you in the middle of their instagram scroll or feed or whatever versus having to intentionally find you as the podcast you know you got to be shopping for podcasts exactly exactly you know someone refers or whatever right uh whereas this in the live structure, it can be kind of stumbled upon a bit, um, which just changes the nature of the opportunity for engagement and, and getting that kind of real time feedback. Yeah, no, for sure. For sure.

But I think it'll be interesting to follow this. So we'll, we'll obviously be following it here. And then our last topic for today, which this is such a cool thing and so this is not news news it's this kind of was in development a couple months um pepsi has created a sleep aid kind of relaxation de-stressor drink driftwell and really cool product really pretty product by the way I definitely will be queuing it up here but I like the concept and this goes into this bigger notion of generation gen z and millennials are going to social media and streaming more to unwind and this has become a statistic that more people in the recovery space have been noticing that's why a lot of people have been targeting more towards millennials when you're having these kinds of relaxation notions, things like that.

And this just further proves that it's clearly been doing well. And yeah, I mean, I know you have a lot of thoughts on this. I'll let you just jump right in. Well, I mean, it's it's it's funny how these things come like all at once, these trends that you're seeing, and not that this is like brand new or by any means, but like what we're seeing when we had Ed, or excuse me, Will Ahmed from Whoop On, whose fitness bands that I wear,

Track Recovery to Colin selling a million dollars in sheets a month and new fabrics with fabrics that help you recover. And recovery is a gigantic business. Now people have realized the other side of diet exercise is the recovery aspect. And it's not just jumping in the bed and going to sleep. It's like, how do we use technology and all these advancements that we have for recovery as well? And so Pepsi's been smart. They fast-tracked this.

With this drink, it's got a couple amino acids and different things that help you unwind and go to sleep. Blackberry and lavender flavor. There we go. Blackberry and lavender. The packaging is really cool. And so they're playing into that trend. And the reality is there is way too much screen time and people

like you know are getting into their devices and spending too much time and with covid people are losing track of time because like day and night have become one you know if you're working from home and it doesn't you know you can kind of do what you need to do i think there's been a i'm sure sleep cycles are like completely off, especially in areas that have been locked down longer than others. In South Carolina, I've been fortunate to not have the extenuation of some of those lockdowns, but in other places, they haven't been as fortunate. And, you know, I think that's thrown things off. So Pepsi is really smart to play on this trend of recovery and this trend of, you know, utilizing technology, supplements and others to kind of assist in that unwinding process.

And so I think you're just going to see more and more and more as this opportunity in this market explodes in the recovery space. in the recovery space. And we will be helping tell this story because we do believe, I believe in it, is a huge part of kind of the process for people to live well. I agree, yeah. And so you're going to see us talk about it

and bring on different people. We're working on a group think tank edition of Riot Cast in the recovery area. And perhaps even bigger things to be made. Yeah, absolutely. But it's smart by Pepsi. I play on the other side. It's kind of a detour for them.

They've got such a lifestyle brand that's kind of a little bit all in your face, kind of wow now. With Pepsi, kind of the stuff they do with Cardi B and like everybody else. This is kind of like the softer side of it, but I think it's smart for them. And I think if marketed properly, that this product can do well. Just keep it away from Coke energy.

You're not going to let this go, I swear. Oh my gosh. Well, anyway, that is our news for today yes we appreciate everyone listening along or watching along on igtv youtube etc you can search for the radcast just about anywhere now and we are the number one in the list you literally all you gotta do in your search bar the radcast you will come up with our youtube page, our website, and all the latest on The Radcast. So you know where to find us. And you know where to find me, at Ryan Alford on Instagram and the.rad.cast as well on Instagram.

And we really appreciate you for listening to our weekly news segment. We bring you the latest the greatest the newest marketing and advertising we'll see you next time see ya yo guys what's up ryan alford here thanks so much for listening really appreciate it but do us a favor if you've been enjoying the radcast you need to share the word with a friend or anyone else we'd really appreciate it and go leave us a review at apple or spotify do us a solid tell more people leave us some reviews and hey here's the best news of all if you want to work with me directly you want to get your business kicking ass and you want radical or myself

involved you can text me directly at 864-729-3680 don't wait another minute let's get your business going 864-729-3680. Don't wait another minute. Let's get your business going. 864-729-3680. We'll see you next time.