Right About Now with Ryan Alford - Weekly Marketing and Advertising News, December 10, 2021: Job Opportunities In The Metaverse

Episode Date: December 10, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric of JoeyJoe&Sean recaps guest, International Sports/Entertainment Host, UFC Octagon Announcer, Motivational Speaker - Bruce Buffer. Upcoming guest Cody Byrns Best-Selling Author, Life Coach, and Founder of Cody Byrns' Foundation. Talks about 2022 Trends Special episode of The Radcast. Celebrates the 200th episode coming on Tuesday. Talks Social Holidays #NobelPrize, #SalespersonDay, #InternationalMountainDay, #NationalAppDay, potential Metaverse jobs and more...Take a look at this week’s biggest marketing headlines:Mtn Dew will introduce an "outdoor enthusiasts' playground" called the Mtn Dew Outpost at the Doe Mountain Recreation Area outside of Mountain City, Tennessee - Rangers wantedTinder has taken its love affair with Spotify to the next stage with a closer partnership designed to improve the mood music for lonely singletons this Christmas.Amazon.com Inc. is deceiving consumers by failing to clearly delineate between paid advertisements and organic search results on its online marketplaceFacebook’s new professional profiles let creators unlock audience-growing toolsCoca-Cola makes its official TikTok debut today in the United States with the launch of the #ShareTheMagic challenge, an invitation for creators to showcase their personal expressions of the brand’s new “Real Magic” platformWhy Ralph Lauren — the man and the company — is already in the metaverseTwitter posted today that it’s testing a feature that would turn its in-app explore page into a TikTok-like video feed, complete with even a “For You” tabApple and Hyatt begin rolling out hotel keys in Apple WalletTesla allows drivers to play video games in moving cars, raising safety concernsIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Yeah, I mean, do y'all have lights everywhere? Or just a couple candy canes? No. So here's what we have, Ryan. Are you familiar with the reindeer that have the lights on them? I've watched Christmas Vacation a few times. New potential jobs in the metaverse. The first potential new job is a meta-sitter.

Even in the metaverse, like your kids are having a shit time there. You know who I think would do great in the metaverse ron artest formerly ron artest yeah meta world peace the love affair between tinder and spotify is intensifying oh boy you're listening to the radcast if If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast.

Wow. Excited today. Yeah, that was good. You like that? Yeah, I did. Today is Friday, December 10th, 2021. What's up, Joe Hammer? What's up, Ryan?

How are you? I'm doing great. That's great. Warm and cozy. I'm in my Radcast Champion Signature Sweatshirt. Mine hasn't come yet, so I'll wait until I get mine. I know. You've got to get everybody's sizes together. Might be your Christmas gift. I'm a small. Extra small.

Extra small. Yeah. You're a youth small. Youth small, yeah. This is a youth large. No. Yeah. You're a youth small. Youth small, yeah. I will have my youth. This is a youth large. No. No. It's a double X. Double X.

Get the double X going. Okay. I'll probably just go single. Hallelujah. Single X. Yes, exactly. What's happening, man? Hey, you got two weeks to get on it for Christmas shopping.

No, and I am not on it at all. You're not? You're off it. No. In fact, I just talked to my wife on the way over here and I am not on it at all. You're off it. No, in fact, I just talked to my wife on the way over here. I have not bought her one thing. So how's that going to work out? Yeah. I have a list.

I've checked it twice, and now I just have to get it done. You know there's a supply shortage of thongs andongs and bras oh it's mostly thongs and bras too and uh damn it lingerie so uh you get your wife lingerie for christmas no that's for that's for uh valentine's day valentine's yeah maybe even look honey look what i got yeah in front of the kids yeah look this part opens up money go try it on. Like the bunny outfit from the Christmas story. Oh, yeah. Your Aunt Susan said that. You look so pretty, Mommy.

That's not good. But you do have two weeks. I know that. And I'm also gone part of next week and the next. You'll be in Vegas. Yeah. That trip's coming up fast. It is coming up fast.

And I'm gonna maybe take a little extra cheddar maybe we'll find something for her in Las Vegas I'm gonna give you like a hundred a hundred spot

put on 20 black okay it's kind of my go-to and you lost you could already tell me I already lost you lost so

but I will take that hundred damn it yeah I'll give you that $100. Sure. Put it on something. Buy yourself something nice. Put it on my...

We won't go there. Nah, better not. So, been a good week? It's been a great week. Yeah, how about yourself? It's been good. A little odd. Just sick kids and family stuff.

It's been a little... Business has been great. Yeah, that's good a little business has been great yeah that's good the podcast has been great we had bruce buffer on okay finally on tuesday it released uh so uh getting a lot of good feedback on bruce but the it's been a little odd week at home on the home front but it's been good on the business front that's good you know you get half right can't have everything and have everything. Can't have everything. It's all good. Gearing up for the holidays. I'm starting to feel like in the Christmas spirit a little bit. A little bit.

I got my decorations out. Did you know that I own part of the Roper Mountain Holiday Lights? I bought that when they went out of business. I bought two of the candy canes. Are you serious? I swear to God, they're in my front yard. Very nice. You need to see a picture of that yep i'll send you a picture maybe we can

get nick to yeah put it up flash it up he can flash it up on the screen for next week's episode i like it i like it a lot yeah um yeah i mean do y'all have like two lights everywhere or just a couple candy canes no so here's what we have ryan are you familiar with the reindeer that have the lights on them uh i've watched christmas vacation a few times sure sure these are the white like they're the wire ones kind of you know okay those not the ones that that clark i don't shop the couldn't shop these the uh reindeer metal uh i have about 15 of those okay so we got that that's strong two big candy canes maybe maybe i have more of those the porch got something

around the garage it go and line the driveway it looks real nice i like it yeah so it's a real bitch also yeah to put up how long is it an all-day affair it's yeah it's a good portion good portion the problem how many beers do you drink while you're doing it innumerable the problem with the candy cane thing which we just figured out last year is it's got these like circus tent stakes yeah like you have to hammer into the ground with a with a sledgehammer oh and to get them out you have to take a you know the jack for your car oh yeah and put it underneath there and do that otherwise you'll be there all day yeah sounds a little uh it's a little christmas tip yeah for everybody i don't know i luckily we have a loft downtown and sure

the deal with any of that shit sure it's the kids like it my my one kid that usually does with me in college now the other one's like you know we'll see how long it lasts he just gives you those eyes like when you want him to help yeah Yeah, I roll his eyes right out of his head. Yeah. Well, on the podcast front, we had Bruce on Tuesday. We did a special edition that actually launched yesterday. Okay. And it was the 2022 Marketing Trends Edition.

I knew that. Ray Harvey and I did that. He's our director of digital media. And it was really good. I'm going to call it the practical marketing trends for 2022. Sometimes you see all these trends and it drives me crazy and they're so forward thinking

you can't act upon them. Metaverse would be an example. Some brands can do some things, but most are not really going to dick around with Metaverse next year. I call it the practical tip. So I think people can get a lot from it.

What's the number one practical tip? Number one. Hmm. That's like asking me to choose which kid I like the best. Should I guess? You can guess. Grow your personal brand. Huh?

Not on the list, but it could have been. Yes. That's in the playbook. Sure. You know, this is like, you know, trend stuff. That's in the radical formula playbook, which is important. I'm glad you've been listening. Every day. Every day. That's all the playbook. Sure. This is like trend stuff. That's in the radical formula playbook, which is important. I'm glad you've been listening. Every day.

Every day. That's all I do. That's all you do. Every time. Number one, I would say, we talked a lot about live social shopping, the QVC effect. Sure. And we talked about actually how that trend's growing and I'm calling it live social shopping 2.0. Okay. So, uh, and some of the trends that come

along with it, which I'm not going to get into here because I want you to listen to the episode. So obviously just a little teaser. Sure. Sure. I'm in marketing. Sure. You are. I noticed that. But, uh, yes. So, uh, live social shopping and the trend that we're moving and how it's going to change next year and how you need to be thinking about it. And it's not just for e-commerce. It's for brick and mortar too. Okay. There's your teaser, folks.

I'm going to have to go listen to that. Yeah, you're going to have to. And guess what, my friend? What? So next Thursday, I think you'll be leaving for Vegas that day, won't you? I believe, yeah. But you'll be here to record that day, won't you? I leave, yeah. But you'll be here to record. I will.

Because it's a special day. Do you know what it is? Ooh, Festivus? We did forget our Festivus poll. Yeah. No, it's not Festivus. It is episode 200. Really?

2-0-0 next Thursday of the Radcast. Of the entire Radcast yes it just so happens to fall on next thursday's episode is episode 200 i think we're gonna like blast some streamers and like some party hats or something can we wear party hats i will 100 i think nick might have a problem with the streamers and stuff like that seems like that would get yeah quite a mess we don't like because we have no mess in here no it's perfectly no no cords or anything no i don't see any cords yeah if you're watching the this depending on when you're watching or listening if you're listening to it live you're seeing

behind the scenes magic and we do have a live audience today sure uh which we're very appreciative of you know all seven of them yeah well i don't know it's the first one we've done so you know you got to build audience every time right but uh and it doesn't help a side note that my personal instagram account was uh had some fraudulent activity and it's been completely down for three days really yeah so uh otherwise we probably go live on my account have a few more people watching sure uh but we're on the radcast channel so we if you're here you are a true fan and we appreciate you and if you're with instagram get my fucking account back yeah what happened we just you don't know there were some act okay so we had a we had a funeral this week and the day of the funeral i mean i

turned my phone off completely sure and had it off for like five hours sorry to hear there was a funeral by the way it was it was my wife's side of the family and very sad. But I turned my phone off for like five hours. And I guess it just so happened that right after I turned my phone off, some fraudulent activity happened, which triggered them wanting me to do a verification of the account. Like a second. Because I had my phone off for five hours. And if you respond within a certain amount of time, it's all good.

But because I didn't respond for like five hours, they short term deactivated the account they thought you were taking over your account yeah so three days later here i am no account you know but you know what i will say i've been i feel like i've been more productive like you got more time more time uh but uh no it's been it's been kind of a pain in the ass but it is yeah it's weird. Hopefully. We do have level one support with Facebook, being a Facebook partner and spending a lot of money with them. Sure.

So I have escalated it to where you need to, but it still takes time. Yeah. Yeah. They probably don't care. No. But back to the bigger point, which is episode 200. Sure.

That's the bright side. We've got to really think about something special for that. I don't know what it is. I think some Mike's Hard Lemonade. I swear to God I was about to say Mike's Hard Lemonade. We need to have something we'd actually really like. Like, I don't know, like some Vouv champagne or something. Literally anything.

It'll get you getting buzzed up before you go to Vegas, you know? Before I drive to Atlanta to get on an airplane? Sure, that'd be great. Your daughter can drive, right? She's already there. But the flight's not until like 8 p an airplane. Sure, that'd be great. Your daughter can drive, right? She's already there. But the flight's not until like 8 p.m. Oh, that's true. So, I mean, I could just, you know,

I leave here around, you know, 3.30, get to Atlanta right around 5.30, which is no problem probably. Yeah. Atlanta traffic. Yeah, no, none at all. And we'll be fine. Yeah, you'll be fine.

That's what I think about that, Atlanta traffic. Yeah. It's not great. No. It's not just a little bit. We've got to push it all the way down. Get that last bit of water, and there we go. Yeah, there it is.

But, you know, like we always like to do, it's time for some social holidays. We like it. We do. some social holidays like it we do uh and today um you know one the first one's somewhat serious even though i you know i sometimes question the methodology for selection the validity and yeah but nobel prize day is today yeah they give out the nobel prize today uh you would think but i'm not aware i'd be past the level of research I did on this. Which is very surface level. It would make sense if they gave out the Nobel Prize today,

but I feel like I would have. Well, maybe not. I don't know. Maybe it's when they take candidates or something, or candidates, like you vote for it. No, like entries or... Nominations. There's the word.

Sure. I think the Radcast got nominated for some awards like that, like, uh, entries or nominations. Nominate there. There's the word. Sure. I think the radcast got some nominated for some awards like that. I think so. Noble, noble podcast piece for, we won. We won. Congratulations.

We did it. We're going to announce it next week. Uh, number two, we're bringing peace world and marketing together. Yeah. Yeah. All in one.

A hundred percent. The, uh, thank you. Thank you for that. Um, world, and marketing together. Yeah. All in one. 100%. Thank you. Thank you for that. It's all, but they share the day with another holiday. National Salesperson Day. Oh. Today's your day. I'm pretty excited.

Congratulations. I'm going to go. I got you something really special. What I got you last year for it. Yeah. I'm going to go sit at my desk and put my head down for a while. Is that how you'll celebrate? That's how I'm going to celebrate.

I'm going to take a little nap. Ah. Yeah. Hallelujah. Yeah. Yes. Well, and tomorrow is, you know, it's a little more serious. Okay.

International Mountain Day. Okay. And it actually coincides with our first article today, which we'll get to in a bit. So in celebration of International Mountain Day. Any mountain. Any mountain. The foothills here in South Carolina are, you know, the great smoky mountains. We're close to the Blue Ridge.

Yeah. Parkway and everything. Sure. Sure. Yeah. So we'll celebrate. Can't wait. Throw this football right over those mountains. You like that? That's good. I do.

And then it shares a day with National App Day. Appetizers? Yes. It's Applebee's created this holiday. Really? I think it's apps on your phone. That's too bad.

I like the app. I like eating with food better. Yeah, appetizers. Nick, we should have had some appetizers, man. It's what you eat to make you more hungry. Yeah, I know. As Cartman said. Do you think Nick could have some mozzarella sticks in here for us?

Yeah, would it kill you? Would it kill you to have some poppers? Some pizza shooters or extreme fajitas? What would... Yeah, how many apps could you name? Like, from, like, you know, the most random places. If this was, like, name that tune, how many apps could you name? I mean, you get always cheese sticks.

Yep. Maybe, like, fried pickles situation. Oh, yeah. Wings. Wings, nachos. Although wings could be a meal. Those meal. Yeah uh how about fried green beans okay i haven't seen that one quite as much fried green tomatoes maybe yes would be a good one

um how about some artichoke dip okay okay all right get into the dips you get a lot of chili cheese dip sure soft pretzel with some uh like the beer cheese situation or pimento cheese dip yep how about could i do some chili cheese ranch fries from somewhere yeah right rice inside joke yep sorry about that it's probably not funny yeah exactly this has been riveting so far yes uh but now moving on to a special segment that may or may not turn into a segment but Exactly. This has been riveting so far, I'm sure. Yes. But now, moving on to a special segment that may or may not turn into a segment, but we'll see. If we have a stinger for it next week,

we'll decide after the fact, after I listen to it, back to it and see if it's as funny as we think it might be. New potential jobs in the metaverse. Yep. I'm thinking ahead to what the stinger could be. in the metaverse yep i think we need meta meta i'm thinking ahead to like what the stinger could be echoing metaverse so new jobs um the first potential new job is a

meta sitter meta sitter all right your babysitter in the metaverse so even in like even in the metaverse like your kids are having a shit time they're at a me and the honey honey and i are uh you know you're in your vr world we're gonna we're gonna get in the metaverse tonight kids and you're gonna get with the the meta sitter i'm gonna stay with the meta sitter and i'll just sit around with like vr headsets on like oh oh god we can't leave this one world because they've gone like they've gone crazy all week in the metaverse. You've got to stay in this one room. With this old lady AI.

It's like a Roblox character. Old Betty. Betty the Meta-sitter. She makes $15 an hour in the metaverse. Plus whatever she wants out of the fridge, too. She eats all our leftovers in the meta-fridge. Next one is a meta-therapist. You have to go sit on the faux leather couch in the meta-fridge.

Meta-couch. Meta-couch. And the meta-therapist will ease your troubles. I could maybe use that. I think I could, too, actually. I want to look into that. I could see, like,. I could see like, could you get like a metamassuse?

That'd be tough. I know. It's like, it'd be a tough one. Maybe my wife could be the metamassuse while I'm in the metaverse, you know, and I'll, we'll take turns on each other,

like massaging one another while you're in the metaverse and you have the goggles on. And I think that I'm at like a beach in Hawaii. That's not bad. But you have a metamassage. That could be a real job, like a metamassage that comes over while you're in the metaverse so that you're feeling what you're seeing. Sure.

That actually could be a real one. We're on to something there, metamassage. There's a lot of applications for that too. Some of them get a little. Uh-uh. Gotcha. MetaTour guide. Okay.

You can get pretty lost in the metaverse. I can see the need for a tour guide around. It's like when you get your really rich people when they go to Disney World. They have somebody to show them around. This when they go to Disney World. Yeah. They have somebody to like show them around and this is the secret stuff or whatever. Exactly. You know. I know.

And there's a lot of application for like, think about, you know, it wasn't very practical to build houses with secret passages and all this stuff. But in the metaverse, it gets a little more, because you know, like there's these secret worlds in all these games. Sure. Think about all the little secret trap doors and secret places and all this stuff. You know there's going to be like these secret societies. Oh, yeah. Meta societies. There's another job.

There probably already is. Yeah. Meta cult leader. Meta. Yeah. You started the first cult in the metaverse. Yeah. Meta cult leader. Met a cult leader. Yeah. You started the first cult in the metaverse. Yeah. Met a cult.

I met a cult once. I didn't like them very much. No. It was weird. Yeah. I met a crook. Met a crook. I got my diamond necklace that I bought from Tiffany's in the metaverse stolen by a metacrook.

By a metacrook. Met a cat burglar. Yeah. And then metamarketing. I mean, bringing it back, I feel like my whole job in the next 10 years is going to stolen yeah i met a crook i met a crook you know metacat burglar yeah and then meta marketing i mean bringing it back we're i feel like my whole job in the next 10 years is going to be marketing in the metaverse sure like how many more billboards can we put up you know in the metaverse in the metaverse you know who uh i think would do great in the metaverse you're going to probably get

this right away after i say it ron artest, formerly Ron Artest. Yeah, Meta World Peace. Meta World Peace. He was way ahead of his time with that. Way ahead. Way ahead. He's a genius. Yeah. He's a genius.

He is a genius. Did he know something, or is it just purely luck? Probably luck. Probably entirely luck. Yeah. I don't know. He's the president of the metaverse. Thank you.

Who knows? Yeah. There it is so uh there's your new potential jobs this week in the metaverse it was great it was good it's pretty good for me stick with it all right and the uh news topics for the week going back to our international mountain day mountain dew is introducing a outdoor enthusiast playground called the Mountain Dew Outpost. It's where Mountain Dew actually was born, which is in Tennessee, Mountain City, Tennessee. To mix with Moonshine, right? Yeah. That's the whole story?

That's right. And they're going to hire, you can become a ranger for a week. Get paid five grand. Oh shit, for a week? Yeah, to go be the outdoor ranger for the mountain do park what if it's like what if it's like all you can drink around do right but also like a real job where you're cleaning toilets and yeah if you're the real ranger bears around and stuff with a what do you call it taser taser yeah some type thing cattle prod or that you probably

shouldn't do that no you're cattle prodding children get out of here yeah get off that bridge stop drinking all my mountain dew on my dang mountain dew i mean all you're you're like jacked up the whole time because you're just drinking mountain dudes yeah there's no water there yeah no water it's it's the rivers are all mountain dew it's like right it's like It's like Willy Wonka. Where the beer flows like wine. And the salmon, whatever. Capistrata. Capistrata, yeah.

The Mountain Dew flows like the salmon of Capistrata. Oh, God. You're having like a dinner with like a nice steak, and there's like a wine glass full of Code Red, though. It would be probably. Code Red. Right? Mountain Dew Code Red.

Oh, absolutely. Because it looks like wine. Yeah. That's right so i like this mountain dew good brand play hey going back to your roots baby you know i do want to become a ranger there i'm going to apply tomorrow uh yeah that sounds probably pretty cool yeah i'd do it probably for five thousand bucks just to be able to put it on my social media yeah yeah yeah that's probably what everyone would do it for i guess i know exactly um and more serious news um the love affair between tinder and spotify is intensifying oh boy uh now you're going to be able to intermix your playlist into your tinder profile so people know the music you listen to and i guess while while you're verruising the Tinder profile, even play some of your favorites.

Okay. It seems like just another reason for somebody to not like you or something, right? It's mood music. Sure. I mean, it's kind of like playing right into like, all right, what is this really? Is this relationship building or is this just hookups? I think, honestly, never seen Tinder, to be perfectly honest. I've seen it.

I don't remember if I used it. After I got divorced, Nicole and I met on Match.com. So we're a Match influencer right here, buddy. But perfect example of how you can win with online dating. But Tinder, I don't remember as much. But just swiping, I think, right? Left, right? Hot or not or something?

I mean, I'm not completely unaware of it. Yeah, it's swiping. But I've never. Yeah, sure. You know you have four secret profiles. Yeah, your own Bumble, Grindr, and Doer. The other one. Yeah, whatever. You know you have four secret profiles. Your own Bumble, Grindr, and Doer. The other one. Farmers only.

Farmers only. That is your favorite profile. They let me in. That is your favorite profile. Yeah, they let me in. You have to answer a little questionnaire, and I fudged a couple things, but it's fine. You really are the best farmer I know. Well.

You can plow right through the best of them ladies take note uh farmer joe at i don't even know how that at farmers only.com i don't know very nice go look for me on there so uh amazon is being sued for deceiving customers by failing to clearly delineate between paid advertisements and organic search results so in uh layman's terms so when you go on amazon you search for a product sure they're saying that it's hard to delineate between the sponsored ads at the top and thus the ones that are truly in the search results and what people don't understand is uh you're paying amazon even if you're not in the sponsored place to get to the top of that list you've

probably paid amazon in some way to get to the top anyway so that you have more reviews or you've done it's like pay to play either way right that's kind of what i was thinking like isn't it just kind of the same thing and the people suing aren't smart enough to know that. Or they do know it and they're just trying to get money out of Amazon. If I search for something and a paid ad comes up for the thing I searched for, isn't that success? Yeah. Right? I think.

I think they're just saying for consumers, like it's misleading, that maybe the sponsored ad is a product that's not as good as maybe what would be top of the organic search results. I mean, you make your choices, right? Yeah. So the people suing are just, sorry, I got a little excited. My voice cracked. The people suing are people that search for something.

Yeah, pretty close. Search for something, and then the first result, they're like, oh, I'm going to buy that one. Yeah, exactly. Oh, top one. I got it. Yeah, they're misled. And they're mad. That's dumb. i know but hey it's good if you're gonna sue someone

i mean amazon yeah they probably get sued a lot yes oh god imagine how many i mean how many times a day do they get sued a gazillion yeah jeff bezos yeah he's doing all right, isn't he? I think he's doing okay. I don't think he cares. Moving on to another not caring. Facebook. Their new professional profile is letting creators unlock money and new audience growing tools.

Here's what's going on. TikTok is eating everybody's lunch a little bit with organic especially video views and time on site or on app. And, you know, Facebook's trying to make a real comeback with reels that have moved from Instagram to now Facebook. They're trying to get influencers and creators excited about it. So they're monetizing the reels to where if you get enough people watching,

essentially like YouTube, get paid for the views, and they're opening up other tools for creators. And so I guess my opportunity is to monetize. Okay. Joey, Joey, and Sean should be on there making money. Might already be. On Facebook? Well, we're definitely on Facebook.

I know. But you need to be in the professional. Well, I'll talk to Joey about it. Get my back to you. I'm trying to help you the professional. Well, I'll talk to Joey about it. Give us my back, dude. I'm trying to help you. As your agent, I'm trying to help here. I recommend. Yeah.

It just seems like more of the same a little bit, but I'm sure it's different somehow. Yeah. Well, it's an opportunity to make money on your content. Which is always good. It is good. So Coca-Cola, speaking of TikTok,ok just launched they haven't been on tiktok at all until this week what what yeah we need that i need that sound effect what but uh yeah they just joined tiktok and they're doing a dance challenge oh boy they're late to the game and late to the trends but uh you know we talked about their

real magic campaign uh we really liked not really but um they're doing a share the magic challenge with khalid's new song so that people they had someone choreograph the thing and how you do the dance challenge behind it and i I'm like, this is so 2019 here. Yeah, they missed that one. But I guess they're trying to bring it back because the roots of TikTok are in dance and music. Sure. Yeah, well, if there's two things that I think TikTok needs more of,

it's huge corporate brands, right, and dance challenges. Yeah, I know. Because where would you ever see that? Yeah, I don't know where you'd see it. I was hoping there'd be one more. Yeah, I know. Because where would you ever see that? Yeah, I don't know where you'd see it. I was hoping there'd be one more. Yeah, at least one more. It's calling Pepsi, right? But since Khalid's doing it, I'm into it,

man. I'm into it, bro. I mean, Coco, if you're going to come on, let's do something original. Groundbreaking magic. This is not real magic. This is fake magic. Yeah, this is old magic. Retread. This is Harry Houdini shit. Retreadged magic. groundbreaking this is not real magic this is fake magic yeah this is old magic retread retread magic yeah that's what we should call this the new campaign it's uh you know retread the magic rerun magic retreaded our greatest hits i mean khalid you know that's fresh

right yeah we'll see a lot more cutting edge people so we we talked about this a couple weeks ago nike land had invaded roblox yep well now ralph lauren is doing the same thing oh they have a short term like a one month activation like a game that you can download that's like you get into the world it's a ralph lauren world where you can check out the latest styles and play some fresh games with ralph lauren the kids like that i don't know i the nike made sense yeah and maybe ralph lauren is more popular with the kids my kids don't care about it but no you know i think my son wears some polo shirts maybe i don't even know if he knows what ralph is tomm Tommy Hilfiger made her come back? Or is that just my imagination?

You might have imagined that. Okay. I don't know. Yeah. Well, Ralph Lauren is now in the metaverse. Counterpoint. Should you be pronouncing it Ralph Lauren? That's what I'm saying.

Ralph Lauren. I feel like you were saying Ralph Lauren before. I say it both ways. We'll have to look at the tape. I think both are acceptable. Ralph Lauren. Ralph Lauren. Rob both ways. We'll have to look at the tape. I think both are acceptable, but... Ralph Lauren. Ralph Lauren. Roblox.

Roblox. Roblox. Yeah. Jeez. In the metaverse. Whatever. How many different ways can we say everything? Yeah.

Okay. Okay. Also, Twitter is getting into the TikTok copycat game like everyone else. You're going to be able to go to Explore page on Twitter. It's going to have like a similar for you type setup with videos and the content, which is to me like the absolute opposite of what Twitter was intended to be. That's not what Twitter is. But I mean there's a lot of video and content put on tweets.

But I guess you're going to be able to explore that content in a more, I don't know, video-centric way. Meh. Yeah, that's kind of my thought. I wanted to see how you reacted, and that's exactly how I reacted. Yeah. And we'll see. Do you use Twitter a lot? I use it a few times a week for news and a few topics.

And I get tweeted a lot. If I'm a guest on a podcast, it seems like a lot of business people use it because i they'll tag me on stuff yeah and i'll go retweet stuff and then when i'm there i'll check out a few things and like for sports like there's a game going on it's pretty good for like live commentary agreed i i think usually when i look at it is if i'm looking at something already an article and it links to something on twitter then i'll my thing is i go down the at it is if I'm looking at something already, an article, and it links to something on Twitter, then I'll. My thing is I go down the rabbit hole. Like if I'm watching a game and I think about it and I start getting on Twitter,

then I'm like I'm in it. Like all the trolls are on there and I'm like, oh, God, I kind of get sucked in. Yeah. And it's like annoying. Yeah. You're getting to fight with someone on Twitter. Yeah, I may have virtually punched someone in the face. Right.

In the metaverse. In the metaverse. Metaboxer. I'm the world champion. Yeah. Just wait. Just wait. Just wait.

Metaboxer. Metaboxer. So we talked about the Apple Wallet. I think it was several months back about security card, driver license, everything getting in there. Well, Hyatt is rolling out hotel keys for your Apple Wallet. Okay. Which to me makes sense it does yeah and i was actually very okay i'm a marriott rewards member bonvoy proud member actually marriott bonvoy marriott bonvoy as well and uh bonvoy so uh and i will say this so i did did everything through the app for a recent trip.

We did a staycation. We stayed downtown at the AC Hotel. Okay. Very nice. If you come to Greenville State, the AC Hotel, get one of the suites. It's very nice. There's your recommendation. Today's podcast.

Brought to you by. Brought to you by the AC Hotel. In Greenville. In Greenville, South Carolina. And everything was done through the app. And they, and they had the digital keys as well. And it was a very nice touch. Okay. It was cool.

I like it. Yeah, I honestly can't think of a problem with that. Yeah, you didn't have to check in. You didn't have to do anything. You had the key on the smartphone. You checked in everything. When it's your check-in time, it's boom, it's there. Yep.

So you can check in now. Really? Yes. Didn't even have to talk to any idiot at the front desk. I'm staying at a Marriott Bonvoy property in Las Vegas, which is the Cosmopolitan. Yeah. Maybe you can do it. Cosmo's a little different.

Yeah. Vegas. Maybe. I don't know. I don't know. I don't know. They want to put their eyes on you. Make sure you're-

Have money. Yeah. That you didn't hold someone up. Yeah. I'm going to walk in there and be like- You're going to rob the casino. I'm going to walk in and rob the casino. I'm going to take all your cash, Jack. Your reservation has been transferred to Circus Circus. Yes.

This is an application that I think makes a lot of sense for the Apple wallet. I'd like to see it expand. Finally, Tesla is allowing drivers to play video games in moving cars. It's raising safety concerns. What? What concerns could there possibly be? No. This is a terrible idea.

Terrible idea. This is worse than texting. It's like saying enabling texting and driving. Yeah. It's like, what? I mean, it's definitely worse than that. Because the newer your car, I guess, you have the voice to text, right? Yes.

You could do it without, which is a good feature. It's a great feature. Playing video games. Not so much. How's that going to work? I don't know. But I'm hoping you put a VR headset on while you're driving. Whoa, this can't go bad bad you're playing a driving game

you're playing a frogger in the middle of like running over people you're playing gran turismo and you're like actually like yeah grand theft auto oh yeah in the metaverse shooting prostitutes met a car thief in the met a prostitute yeah was that too much yeah i don't know it's gonna happen you know what's happening they'll figure they're already out there they'll figure it out that'll be the first like you know everybody's like what's gonna be the first real use of the metaverse you know it's gonna be pornography or slices or something you know yeah that's how it all goes a huge chunk of the internet yeah they mess up everything yeah or make it right i'm not sure yeah it's either way one or the other and that's all for the news today, folks.

Yeah. It's been a good episode. Yeah, it was fun. I enjoyed that. A little Jobs in the Metaverse segment. Yeah, it might have some legs. I think it was great. Yeah.

We'll wait for some feedback. Yeah, I know. We went from 17 people watching to two. Two. But, you know, hey. And we're related to both of them, probably. Yeah, on the live feed, that is. The people watching after the fact don't have any choice.

Sure. No, you're locked in. You're locked in. Cool, man. Been a good week. Appreciate you. Appreciate it, man. Any other updates?

You know, we're working on that thing. Yep, yep, yep. That thing to be announced. Yep, we're working hard that thing that thing to be announced we're working hard on that and it's going pretty well as far as I can tell so that's exciting well cool you know where to find us we're at theradcast.com we appreciate everyone that

watched live we'll continue to do this and hopefully my profile will be back up next week Instagram no grudges here you know where to find me normally at Ryan Offer on all the platforms. I am on TikTok and Facebook, LinkedIn. You can find me. Instagram, we might have to veto you.

Can't get it back up. Hurry up. We'll see. Joey, Joey, Sean, all the platforms. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram.

Thanks for tuning in.